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Home My WebLink About2025-587-E-County Mgr-Chelsea Art Theater Inc-2025-2026 Arts Grants GRASSROOTS ARTS PROGRAM / ARTIST PROJECT GRANT 2025-26 Grantee Name Authorizing Official Name Email Project Title Award $ Grant Category ☐Grassroots Arts Program ☐Artist Project Grant Program Funding Source ☐North Carolina Arts Council ☐Orange County Grant project period July 1, 2025 – June 30, 2026 As Authorizing Official, I acknowledge the following terms and understand if they are not met, I jeopardize future funding opportunities from the Orange County Arts Commission. I understand a Compliance Score is issued for future grants based on my adherence to the following terms: OCAC Report Due July 10, 2026 Multicultural Spending Grantee must spend $ on the hiring of multicultural artists as specified in the grant application. Crediting and logo usage All grantees must properly credit the Orange County Arts Commission using the proper logo on all publicity materials for the funded program. Recipients of operations-related grants must include the OCAC logo with link to www.artsorange.org on grantee’s website. If funding source is listed as N.C. Arts Council above, grantee must also properly credit the N.C. Arts Council using the proper logos and N.C. Arts Council credit line on all publicity materials for funded program. Download logos on the OCAC website at https://artsorange.org/grants/grantee-resources. Calendar Listing Grantee must enter all events, exhibits, and performances open to the public and related to this grant award on the Orange County Arts Commission website at www.artsorange.org/events. $4,500.00 emily.kass@thechelseatheater.org Chelsea Art Theater Inc X X Emily Kass General Operating Support Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 1 Revised August 2025 ORANGE COUNTY ARTS COMMISSION 2025-26 GRANT AGREEMENT THIS AGREEMENT, entered into this 5 day of September, 2025, by and between Orange County ("County"), by and through the Orange County Arts Commission ("Arts Commission") and ("Grant Recipient"). WHEREAS, the Arts Commission is a countywide arts agency that ensures the growth of local arts experiences by providing funding and support for diverse high quality programs and projects. WHEREAS, the Arts Commission administers the annual Grants Program to provide economic opportunities to Orange County artists and non-profit organizations coordinating arts projects benefiting the citizens of Orange County. WHEREAS, the annual Arts Grants Program is supported by Arts Commission with funds from the Grassroots Arts Program of the North Carolina Arts Council, a division of the Department of Natural and Cultural Resources, a state agency. WHEREAS, the Grant Recipient was selected by the Arts Commission to receive the annual Arts Grant through the procedures duly adopted by the Arts Commission; and WHEREAS, both parties wish to promote and maintain the integrity and clarity of the Grant Recipient's ideas and statements and delineate the Grant Recipient’s obligations to the County; NOW, THEREFORE, the County and the Grant Recipient, for the consideration and under the conditions hereinafter set forth, agree as follows: 1. Approved Grant Project. Grant funds are provided under this Agreement for the project (“Project”) described in the Grant Recipient’s Grant Application, attached hereto and incorporated herein as Exhibit A. 2. Grant Award. Grant funds in an amount not to exceed ($ ) have been awarded by the Arts Commission to the Grant Recipient for the approved Project. The Recipient shall be required to match funds at least dollar-for-dollar with cash from the Grant Recipient’s funds not derived from either Orange County appropriations or the North Carolina Arts Council, as outlined in the attached Exhibit A. 3. Contingency. This grant is contingent on North Carolina Arts Council Grassroots Program funding to the Arts Commission. Final decisions on Grassroots Program funds to the North Carolina Arts Council are subject to approval by the North Carolina General Assembly. 4. Responsibilities of the Grant Recipient 4,500.00four thousand five hundred dollars Chelsea Art Theater Inc Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 2 Revised August 2025 A. Implementation. The Project implementation shall take place between July 1, 2025 and June 30, 2026. The Project shall be implemented in the manner described in Exhibit A. Time is of the essence in the implementation of the Project. B. Modifications to project. Grant Recipient shall present major changes to the original proposal, including but not limited to changes in design, implementation schedule and increase in Project budget by more than 10%, in writing to the Arts Commission for approval. Arts Commission shall approve or disapprove Grant Recipient’s request for modifications within seven (7) days of receipt thereof. Consent to project modifications shall not be unreasonably withheld. Arts Commission’s decisions shall be in writing. In the event the Arts Commission fails to approve or disapprove the requested modifications within the time stated herein, the modifications shall be deemed approved. C. Non–assignment. The grant cannot be assigned or transferred to a different project or artist without prior written approval of the Arts Commission. D. Records. Grant Recipient must maintain records and other evidence pertaining to costs incurred and revenues acquired during the Project implementation. Grant Recipient shall maintain financial records pertaining to the Project for three (3) years from the date of this Agreement, in case of audit. E. Use of Funds. Grant Recipient shall not use the grant funds to repay outstanding taxes or other debts of any nature. The grants shall be utilized solely for the purpose described in the attached Exhibit A. F. Final Report. Grant Recipient shall submit to the Arts Commission a Final Report on July 10, 2026. The Final Report shall be in the format required by the North Carolina Arts Council. Failure to submit the Final Report or late submission of the Final Report, for any reason, shall be grounds for denial and/or cancellation of grant funds for the Project and future grant proposals. 5. Responsibilities of the Arts Commission A. Payment. The Arts Commission shall release the grant funds in the amount of $ to the Grant Recipient. 6. Publicity A. Acknowledgement. Credit must be given to the Orange County Arts Commission and/or the North Carolina Arts Council using the proper logo(s) and credit line in brochures, news releases, programs, and all other printed and online publications. Copies of such printed materials must accompany the evaluation report. Official Orange County Arts Commission and North Carolina Arts Council logos may be downloaded at www.artsorange.org/grantee-resources and may not be altered in any way. When no printed information is used, verbal 4,500.00 Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 3 Revised August 2025 credit shall be given. In addition, all print and promotional material must include the following credit line and logo(s) (check all that apply): i. County Funds Only. Orange County Arts Commission logo required. Credit line required for audio projects: “This program is supported by the Orange County Arts Commission.” ii. North Carolina Arts Council Funding. The Orange County Arts Commission and the North Carolina Arts Council logos are required. Credit line: “This program is supported by the N.C. Arts Council, a division of the Department of Natural and Cultural Resources.” B. The Grant Recipient must enter all events, exhibits, and performances open to the public and related to this grant award on the Orange County Arts Commission website at www.artsorange.org/events. In addition, the Grant Recipient must add a link to www.artsorange.org (Orange County Arts Commission logo preferred) to their main webpage. 7. Indemnity. The Grant Recipient agrees to indemnify and hold harmless the County, the Arts Commission and the North Carolina Arts Council and their officers and employees from any and all claims or actual injury, damage or loss to a person, or real or personal property that results from or is in any way connected to the use of the grant funds. 8. Independent Contractor. The Grant Recipient is an independent contractor and not an employee, agent or other representative of the County and/or the Arts Commission. Nothing contained in this Agreement shall be construed to create the relationship of principal and agent, or employer and employee, between Grant Recipient and Arts Commission or Orange County Government. Grant Recipient understands and agrees that he/she is not authorized to incur any expenses or any liability whatsoever on behalf of the County or the Arts Commission and has no authority, expressed or implied, to obligate or make representations on behalf of the County or the Arts Commission. In addition, Grant Recipient agrees to maintain his or her own worker's compensation insurance for himself/herself and his or her employees for the duration of the art work's installation. 9. Termination A. In the event of any of the circumstances set forth below (hereinafter referred to as “default”), the Arts Commission may immediately terminate this Agreement: (i) Any fraudulent representation in any verification required to obtain payment under this Agreement or other dishonesty on a material matter relating to the performance of services under this Agreement. (ii) Nonperformance, incomplete service or performance, or failure to satisfactorily perform any part of the Project or to comply with any provision of this Agreement, as determined by the Arts Commission in its sole discretion. X Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 4 Revised August 2025 (iii) Failure to adhere to the terms of applicable county, state or federal laws, regulations, or stated public policy. B. In the event of default by the Grant Recipient, the Arts Commission has the discretion to elect to terminate this Agreement, in whole or in part and/or require the Grant Recipient to repay the grant funds within seven (7) from written notice of default or allow the grant recipient the opportunity to cure the default. This clause shall not be interpreted to limit the County’s or the Arts Commission’s remedies in law or in equity. 10. Miscellaneous. A. Entire Agreement. This Agreement and the attachments contain the final and entire understanding of the parties with respect to the subject matter of this Agreement. All modifications and amendments to this Agreement shall be in writing. This Agreement shall be binding upon the parties, their heirs, successors and assigns. B. Governing Law. Governing Law and Priority: Both parties agree that this Agreement shall be governed by the laws of the State of North Carolina and Orange County. Grant Recipient shall at all times remain in compliance with all applicable local, state, and federal laws, rules, and regulations including but not limited to all state and federal anti-discrimination laws, policies, rules, and regulations and the Orange County Non-Discrimination Policy and Orange County Living Wage Policy (each policy is incorporated herein by reference and may be viewed at http://www.orangecountync.gov/departments/purchasing_division/contracts.php.). Any violation of this requirement is a breach of this Agreement and Arts Commission may immediately terminate this Agreement without further obligation on the part of the Arts Commission. This paragraph is not intended to limit and does not limit the definition of breach to discrimination. By executing this Agreement the Grant Recipient certifies that they has not been identified, and has not utilized the services of any agent or subcontractor identified, on the list created by the State Treasurer pursuant to G.S. 147-86.58. By executing this Agreement the Grant Recipient certifies that they has not been identified, and has not utilized the services of any agent or subcontractor identified, on the list created by the State Treasurer pursuant to G.S. 147-86.81. By executing this Agreement Grant Recipient affirms they are and shall remain in compliance with Article 2 of Chapter 64 of the North Carolina General Statutes. In determining the basic services to be provided, should any documents be referenced in or attached to this Agreement, the terms herein shall have priority in any conflict between the terms of referenced documents and the terms of this Agreement. C. Dispute Resolution: Neither party may initiate binding arbitration. Any disputes shall be resolved by nonbinding mediation. If such mediation fails either party may initiate litigation to resolve the dispute. Should either party initiate litigation to settle any dispute involving the terms of this Agreement such litigation shall be Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 5 Revised August 2025 initiated in the General Court of Justice of North Carolina seated in Orange County, North Carolina. D. Signatures. This Agreement together with any amendments or modifications may be executed electronically. All electronic signatures affixed hereto evidence the intent of the Parties to comply with Article 11A and Article 40 of North Carolina General Statute Chapter 66. IN WITNESS WHEREOF, the Orange County and the Grant Recipient have signed this Grant Agreement, effective on the last date this Agreement is signed by both parties as indicated by the dates set forth under signatures below. For and on behalf of the Grant Recipient Date For and on behalf of Orange County Government Travis Myren, County Manager Date Emily Kass, Executive Director Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 9/21/2025 9/26/2025 ORANGE COUNTY—INTERNAL USE ONLY Revised 01/24 1 Finance Information Vendor Name: Vendor Contact Person: Phone: Address: City: State: NC Zip: Department: County Manager’s Office/Arts Commission Amount: Purpose: 2025-2026 Arts Grants Budget Code(s): 37290050-630000 Vendor # Vendor Status with NCSOS: Vendor is a BOCC consultant: Yes No Contract Details Contract Type: X New Amendment (Original Contract: ) (Most Recent Amendment ) Effective Date End Date Notice Date (Notice Purpose ) Award Approved by Board (Agenda Date: ); Made or Administered by Signature Authority - BOCC Express Delegation (Agenda Date: ) - Policy 9.4: Under $5,000; Service Under $90,000; Construction Under $250,000 - Budget Policy Section XV (Capital Improvement Project: ) Bidding Informal Bidding ($30k-$90k); Formal RFP ($90k+); Other (<$30k); Exception (# ) Department Affirmation This agreement is approved as to technical form and content and I as Department Director affirmatively state work on this pro ject has not been initiated prior to execution of the agreement. This agreement is approved as to technical form and content . Services related to this agreement have already begun or been completed. Description of the nature of the emergency condition that was addressed: Department Director’s Signature Date: Chapel Hill Emily Kass 1129 Weaver Dairy Rd. STE AB(919) 929-8428 27514 Chelsea Art Theater Inc 65826 $4,500.00 Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 9/17/2025 ORANGE COUNTY—INTERNAL USE ONLY Revised 01/24 2 Information Technologies This agreement has been reviewed and is approved as to information technology content and specifications: Office of the Chief Information Officer Date: Inapplicable because no hardware/software purchases or related services Risk Management This agreement is approved for sufficiency of insurance standards, specifications, and requirements: Office of the Risk Management Officer Date: Financial Services This instrument has been pre-audited in the manner required by the Local Government Budget and Fiscal Control Act: Office of the Chief Financial Officer Date: Legal Services This agreement is approved as to legal form and sufficiency: Office of the County Attorney Date: Clerk to the Board All DocuSign contracts must be copied to the Clerk upon completion: occlerkdocs@orangecountync.gov The following signature block is for hard copies only and is not required for DocuSign contracts: Received for record retention: Office of the Clerk to the Board Date: Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 9/22/2025 9/22/2025 9/25/2025 Orange County Arts Commission Powered by Submittable Title Chel sea Art Theater Inc by Emily Kass in 2025-26 Grassroots Arts Project Application Chelsea Theater 1129 Weaver Dairy Road Ste AB Chapel Hill, North Carolina 27514 United States 919-929-8428 emily.kass@thechelseatheater.org 06/30/2025 id. 50949850 Original Submission 06/30/2025 Score n/a APPLICANT INFORMATION Please tell us about your organization. Organization Name Chelsea Art Theater Inc DBA Chelsea Theater Is the Applicant Organization serving as a fiscal agent for an unincorporated group? No Mailing Address of Organization 1129 W eaver Dairy Rd. STE AB Chapel Hill North Carolina 27514 US 35.9621259 -79.054794 How did you hear about our grant program? Other Did you or a representative of your orgnanization attend one of our grants training sessions? No Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 Nature of Organization Arts Organization Organization Description The Chelsea Theater is a nonprofit arthouse cinema that is dedicated to bringing the world of film to the Triangle and bringing our local community closer together -- all in a welcoming, comfortable, and friendly environment. The Chelsea presents a dynamic mix of first-run, independent, feature, and documentary films, ranging from works by internationally known directors to films by new and emerging filmmakers based globally and here in North Carolina. Film is an artistic medium with the power to engage, inspire, educate and entertain. It opens a window on the world through which audiences can navigate the complexity of the human experience, the beauty of the natural world, and better understand some of the greatest challenges, past and present. The Chelsea’s programming has two focuses: first run films and repertory/classic films. Two film festivals are hosted at the Chelsea: Cosmic Rays (2024 and 2025) and the Jewish Film Festival (six films, co-organized with Jewish for Good). W hether through thematically organized film series that explore a variety of relevant topics or through repertory and classic films, the Chelsea is a unique community resource. Many of our programs involve collaborations with UNC-Chapel Hill, Duke University, and community groups and feature faculty members and other local experts to introduce films and discuss a range of social, environmental and cultural themes. As the only arthouse theater in Triangle the theater serves and enriches Orange County and beyond. The Chelsea’s board of directors is comprised of twelve individuals with backgrounds in corporate and nonprofit leadership, higher education (Duke and UNC faculty specializing in film and music), marketing and sales, finance, and film . In addition, volunteers serve on committees, typically with the idea that they may be board candidates in the next year. Staff changes continue to make the organization stronger. In addition to the executive director, there is a full-time operations manager and a full-time programmer; a part time marketing manager and part time (ten hour per week) social media coordinator. W e are in the process of hiring a part-time development assistant to work with the director and board. There are nine part-time ticketing and concessions personnel who include college students and retirees. The Chelsea is open seven days a week, including major holidays. Mondays are reserved for special programs and rental events. W e are on track to welcome 45,000 – 50,000 customers this year, more than double our post pandemic low point of 22,000. Increasingly, our offerings attract a younger and more diverse audience. In 2024, 174 films were shown with a total of 2,937 separate screenings. How many Orange County residents does the organization serve? The majority of visitors are from Orange County, based on zip codes, approximately 25,000 - 30,000. Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 Please explain how your organization ensures diversity, equity, inclusion, and accessibility in its programs and operations. At the Chelsea Theater, our mission is grounded in the belief that film is a powerful vehicle for understanding, empathy, and connection. As Orange County’s (indeed the entire Triangle’s) only nonprofit art house cinema, we are committed to ensuring that our programs and operations reflect and serve the diversity of our community while fostering equity, inclusion, and accessibility for all. Programming for All Voices: The Chelsea curates a wide-ranging slate of films that prioritize cultural, geographic, and artistic diversity. W e screen works from around the globe, including films by and about historically marginalized communities—such as people of color, LGBTQ+ individuals, immigrants, and people with disabilities. From international arthouse cinema to American independent films and documentaries, we strive to amplify voices that are too often underrepresented in mainstream media. In addition, we partner with local organizations and film festivals to co-present series that explore issues of race, justice, gender, and identity, offering post-film discussions that create space for dialogue and reflection. Equitable Access: Our pricing structure includes discounted tickets for seniors, students, and teachers, and military/first responders to help ensure that cost is not a barrier to participation. W hen possible, we offer free community screenings, particularly in connection with local nonprofits, schools, and civic initiatives. W e seek grant support or underwriting to extend this access further. Inclusive Operations: Behind the scenes, we are building a culture of inclusion within our staff, board, and volunteers. Our hiring practices prioritize equity, and we continue to assess and improve policies that support work-life balance and equitable opportunity. The Chelsea’s board of directors is actively working toward greater demographic and experiential diversity, recognizing that inclusive leadership strengthens our vision and impact. Physical and Programmatic Accessibility: The Chelsea is located in an ADA-compliant facility with accessible seating, restrooms, and parking. W e offer closed captioning and assistive listening devices and continue to upgrade our technology and training to improve these services. Open caption screenings are held several tims every week. Community Engagement: W e listen to our audiences. Through audience surveys, post-film conversations, and collaborative programming, we remain responsive to the needs and interests of our diverse community. W e seek out partnerships with local cultural organizations, educators, and civic groups to broaden the perspectives presented on screen and to foster an inclusive environment within our theater space. The Chelsea’s commitment to DEIA is ongoing. W e understand that equity and inclusion require continual learning, reflection, and action. Through the universal language of cinema, we aim to build a more just and connected community. Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 During FY25-26, will your organization receive operational support funding from the North Carolina Arts Council or the North Carolina Department of Natural and Cultural Resources? No Organization's EIN 824309682 Organization W ebsite www.thechelseatheater.org Authorizing Official's Name Emily Kass Authorizing Official's Title Executive Director Authorizing Official's Phone 919-929-8428 Authorizing Official's Email emily.kass@thechelseatheater.org Applicant Race W hite Financial Overview FinancialOv erv iew_Submittable.xlsx Organizational Financial Statements Balance_Sheet_53125.pdf 2025_P_and_L_as_of_53125.pdf 2024.990.pdf 2024_year_end_Profit_and_Loss.pdf 202506272026_DRAFT_BUDGET.pdf Deficit/Surplus N/A If the current or next year budget represents a 30% change (or greater) from the year prior, please explain why. N/A Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 Are you an entity of UNC-Chapel Hill or another unit of state government? No PROJECT/PROGRAM INFORMATION Tell us about your project or program Title of Grant Request General Operating Support Grant Amount Requested $5,000 Is the person in charge of this program or project different from the Authorizing Official? No W hat are you requesting funding for? Operational expense (arts organizations ONLY) Request Summary Funds are requested to support the following aspects of operations: Film Acquisition: the booking of diverse films, including first-run releases and classic and hard to find a films to ensure a rich and engaging selection of films that align with the theater's mission. Costs include booking, distribution costs, and screening rights, typically between 35 - 54% of ticket revenue. Programming: The grant will support costs associated with curating film programs such as expenses related to film screenings, special events, guest speakers, and panel discussions. Technology: Maintaining the projection equipment, including projectors, servers, lamps/bulbs. Marketing and Advertising: This includes personnel and costs associated with print advertisements, radio spots, online campaigns, social media and website. Outreach and Community Engagement: The grant will support expenses such as organizing partnerships, collaborations, and community events; and costs associated with hosting educational programs, groups, and outreach to schools and community organizations. By supporting these essential areas, the grant will enable the Chelsea to offer diverse programming, effectively reach and expand our target audiences, engage with the community, and provide an overall excellent experience for patrons. Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 Organizational Goals The Chelsea Theater’s mission is to entertain, inspire, and engage through the art of film. Our primary goals include presenting high-quality cinematic experiences, fostering cultural dialogue, and cultivating community through diverse and inclusive programming. As such, organizational goals include: • Curating a wide-ranging film slate, from first-run international features to repertory and classic films. • Showcasing independent and regional filmmakers. • Providing a platform for conversations around urgent topics such as climate change, racial equity, and the role of the arts in society. In 2025 - 6, we will continue exploring thematic series such as: • Decarbonizing the Future – documentaries and panels exploring environmental problems and solutions. • The Artist and Society – films spotlighting visual and performing artists, architects, and designers. • Culture & Social Justice – stories at the intersection of race, history, labor, and community resilience. • W e will expand on annual partnerships such as our Juneteenth program with the Jackson Center and Northside community. Last year featured newly recovered footage on Chapel Hill school integration, followed by powerful intergenerational discussions. • Our collaborations with the area filmmakers which attract diverse audiences and enrich cross-cultural dialogue. This spring, this board held its annual planning retreat. W hile affirming its commitment to our programming direction, the board focused on infrastructure needs: planning for the replacement of aging projectors that are reaching the ends of their useful lives; space for informal education programs, and office space; expanding educational programs. As such, the board is concentrating on building and identifying community support with the intent of holding a fundraising campaign to address these needs. Thus, we are adding a part-time development coordinator to assist the director and board in managing our development program. Your support helps makes it possible for the Chelsea Theater to continue offering exceptional programming while continuing to expand our reach into the community. Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 How will you evaluate whether or not your goals have been met? W e use a combination of quantitative and qualitative measures to evaluate our progress toward organizational goals. These methods help us assess the reach, relevance, and impact of our programming and operations. Audience Data & Participation W e track attendance figures for all screenings and events, with special attention to participation in thematic series, community partnerships, and screenings featuring underrepresented voices. W e analyze year-over-year changes in ticket sales, membership growth, and donor retention to gauge sustained engagement. Program Diversity Each quarter, we assess the diversity of our film offerings across multiple dimensions—geography, language, subject matter, and filmmaker identity— to ensure we are curating a representative and inclusive slate. W e also monitor the balance between first-run, repertory, local, and international titles. Community Engagement W e collect feedback through post-screening discussions, online surveys, comments book, and informal conversations with audiences and partners. These responses help us understand what resonates and where there’s room for growth. For special programs like our Juneteenth partnership or environmental series, we work closely with collaborators to debrief and identify outcomes and improvements. Operational Benchmarks The Board regularly reviews internal benchmarks such as ticket pricing, staffing capacity, technology upgrades, and financial sustainability. These metrics help ensure we are delivering on our mission while maintaining a strong foundation for future growth. Ultimately, success means that more people are engaging meaningfully with film, that our programs reflect and respond to our community, and that the Chelsea remains a welcoming cultural hub for all. Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 How do you promote and publicize the work of your organization? The Chelsea Theater uses a multi-faceted marketing and publicity approach to reach current and prospective audiences, build awareness, and promote community engagement. W e have recently hired a new marketing coordinator who will be taking a fresh look at all of our strategies and materials. Meanwhile, our basic tactics are as follows: On-site Promotion: W e make strategic use of our physical space, including rotating digital posters in the lobby, pre-show slides featuring upcoming films and events, and printed brochures or handouts. Our outward-facing windows feature eye-catching displays to engage passersby at the mall and invite spontaneous visits. Online Presence: Our website—revamped in 2023—is a key hub for audiences to learn about current and upcoming films, special events, and ways to support the theater. The site is optimized for both desktop and mobile users and provides direct access to ticket purchasing. W e maintain an active and growing presence on social media platforms including Facebook, Instagram, and Letterboxd. These channels are updated multiple times each week with film highlights, behind-the-scenes content, audience interaction, and promotions. Email Marketing: Our weekly email newsletter reaches 9,000 subscribers with updates on showtimes, programming, and events, along with direct links to purchase tickets. Additional targeted email campaigns promote membership, fundraising initiatives, and volunteer opportunities, helping us convert casual viewers into invested supporters. Partnerships and Collaborations: W e actively collaborate with local organizations such as the Jackson Center, Carolina Performing Arts, American Dance Festival, and Cosmic Rays to co-present films, panels, and special events. These partnerships not only enrich our programming but extend our visibility to new audiences through cross-promotion. Media Outreach: W e share program information with local media outlets and online event calendars and maintain relationships with local writers who cover arts and film. W CHL/Chapelboro as an in-kind media sponsor has boosted our promotional reach. W e also place targeted paid advertising, as budget allows, in outlets such as W UNC radio, The Indy, and the annual Newcomers Guide. Community Engagement and Grassroots Promotion: W e participate in local festivals, events, and university programs when possible. Collaborations with area universities include class screenings, internships, and student- focused programming. W e distribute flyers in high-traffic areas and mail printed materials to retirement communities and neighborhood centers. Special Events: W e regularly host filmmaker Q&As, themed screenings, panel discussions, and previews to generate buzz and deepen audience engagement. These events are often promoted in collaboration with local artists, scholars, or partner organizations. Through these approaches, the Chelsea builds visibility, strengthens community connections, and drives attendance—ensuring that our mission and programs reach broad and diverse audiences. Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 Please describe efforts by your organization to generate revenue. The Chelsea Theater generates revenue through a mix of earned and contributed income. As a nonprofit, we balance financial sustainability with a commitment to accessibility and community value. Earned Income – 52%. Our largest revenue stream is ticket sales. Patrons purchase tickets for daily screenings and special events, including curated series and community programs. W e offer standard pricing with discounts for members, seniors, students/teachers, and first responders. The first show of the day is always discounted, as is our summer Late Night Series aimed at younger audiences. W hile a few special events may have premium pricing, we strive to keep ticket prices affordable and comparable to other local theaters. However, film distributor fees often claim up to 50% of ticket revenue. Concessions and merchandise provide additional earned income. Concession sales include popcorn, candy, soft drinks, beer, and wine, with revenue tied directly to audience attendance. W e also offer branded merchandise—gift cards, T-shirts, hats—and curated film books that add both revenue and educational value. Philanthropic support is vital to our operations, comprising, in 2025, 48% of the operating budget. This includes unrestricted donations, sponsorships, and membership contributions. Memberships are available year-round, with monthly renewal reminders and two major campaigns per year. Contributions can be made online, by mail, or on-site. Since opening in 2018, we have steadily grown our membership base—currently 1,100 active member households—. Many members have increased their giving levels and made supplemental gifts, underscoring their commitment to the theater’s future. Another ongoing source of our 10,000 strong email list – a source for audience, and future member and donor support. Membership support not only contributes to operating revenue but also strengthens our community connection, creating a loyal base of advocates and donors. W e are currently in the early stages of exploring a capital campaign to fund new laser projectors. These will replace outdated 2013 models and offer both improved image quality and significant energy efficiency, reducing power consumption through laser and LED technology. The need for additional work and meeting space is also being examined. Staff currently worked in an attic space that houses the projection equipment and storage. Our successful 2020 renovation campaign—preceded by the 2018 “Save the Chelsea” grassroots effort— and continuing membership and donation growth, demonstrated strong community interest and investment. Resumes of artists/administrators Matthew_C._Brown_-_General_Film_Résumé.docx Emily_Kass_ED_Resume.docx MimiStockton_2025Resume-1.pdf Charles_Brownlee_Resume_June_2025_2.pdf Board of Directors List BOARD_CONTACT_LIST_as_of_1.docx Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569 IRS Tax Exemption Chelsea_Art_Theater_501c3_letter_of_determination.pdf W ork Samples poster-11x17-ChelseaClassics-2025-FINAL_2.pdf Title of work Chelsea Classics 2025 Artist's name multiple Year created 2025 Medium (if applicable) film Newsletter.pdf Title of work W eekly Newsletter Artist's name various Year created Spring 2025 Medium (if applicable) weekly newsletter is circulated to 8000 Newsletter_example.pdf Title of work weekly newsletter Artist's name Various Year created 2025 Medium (if applicable) newsletter circulates to 8,000 Video Sample: External Link 1 https://drive.google.com/file/d/12Ebo- U49YymHHr_hE3fdceMFAvaQzkOV/view Video Sample: External Link 2 https://drive.google.com/file/d/1EC8LOFGgbnuMqhebkqy8-wMzIB9m9- S0/view Video Sample: External Link 3 https://drive.google.com/file/d/1PY_W 0JblW OjH3fV-9yg- m7GumN_XgtEk/view Letters of support (optional) Logo and tagline usage checked Unallowable Expenses checked Docusign Envelope ID: D6DEE171-391E-468D-8E46-8B165027A569