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HomeMy WebLinkAbout2025-05-21 CHOCVB Agenda CHAPEL HILL/ORANGE COUNTY VISITORS' BUREAU BOARD OF DIRECTORS MEETING 8:00 A.M.-9:30 A.M. May 21, 2024 Hyatt Place at Southern Village L Call to Order Karen DeHart, Chair 1I. Introductions Room Round Table Round table III. Approval of Minutes Karen DeHart IV. Guest Speaker Ivy Taylor,UNC https://www.unc.edu/posts/2025/02/04/meet-ivy-taylor-the-universitys-local-relations-director/ V. MexTour 2025 Updates/Kenan Stadium Laurie Paolicelli VI. Summer 2025 Major Events Marlene Barbera VII. Helms Briscoe Partnership Marlene Barbera VIII. Update from board members Karen DeHart, Chair IX. New Business Karen DeHart, Chair a. Officers for 2025/26 Fiscal Year X. Adjournment Chapel Hill/Orange County Visitors Bureau Advisory Board Meeting Well April 16, 2025 8:00—9:30 AM Board Members Present: Craig Lloyd, Allison Reid, Lisa Kaylie, Karen DeHart—Chair, Matt Hughes, Creston Woods, Randee Haven-O'Donnell, Ben Marklin, Heidi Werner-Dawson, Wendy Smith, Jon Hartman- Brown, Jeri Lynn Schulke, Sally Greene Not Present: Paris Miller-Foushee, David Putnam, DR Bryan, Meredith Saybe Staff Attendance: Laurie Paolicelli, Marlene Barbera, Hannah Hemphill Guests: Jared Sokolsy—Well, CFO Call to Order Karen DeHart called the meeting to order 8:10 AM. Round Table Introductions Welcome from Jared Sokolsy, CFO at Well Well is a digital health company that provides an engagement platform for self-insured employers. Well partners a digital app with a health concierge team to engage with people and improve their health while managing the cost of healthcare. They currently have 325,000 participants on their platform and clients include UNC Health and Bank of America. They moved into 501 W. Franklin in September 2024. Meeting space has been available for groups. Approval of Minutes Karen DeHart requested a motion to approve the minutes from the March 19, 2025 board meeting. Jeri Lynn Schulke made a motion to approve the minutes for both meetings and Alison Reid seconded the motion. With all members in favor, the minutes were approved as submitted. Visitors Bureau Updates • Marlene Barbera, Sales Manager, has been working with Clean to develop a series of videos to showcase meeting spaces in Chapel Hill and Orange County. The video for Siena Hotel was shown. • Clean advertising and design presentation showed a recap of the last 12 months o Research says that people are curious about exploring the area. o Weekly ads in markets across NC,but also SC,VA, FL. o Commitment to LGBT and DEI o International soccer game coming back this summer—June 10tn ■ Opening the door to more events at Kenan Stadium ■ Lack of marketing from Kenan, outside agency required ■ Investing $20k in the soccer game utilizing Enlace, CBS ■ Visitors Bureau invested $l0k in an MLS sponsorship o The trolley will return for Uproar in August 2025 —60 sculptures split between Carrboro, Chapel Hill, and Hillsborough o Meetings and business is 25% of our advertising o Currently developing campaign for Pride For Approval May 21, 2025 Budget Update • Tough budget year for everyone • Anticipating seeing the fund balance used for other County projects. • Meeting with the Interim Manager in Chapel Hill—decreasing funding form 550k to 200k. Call to action: attend public meetings to advocate for keeping the performance agreement as is • The board discussed occupancy tax and the statutory requirements, as occupancy tax is intended to for tourism promotion. We might need more lobbying at the state level. Update from Board Members Wendy Smith -Arts Center Gala May 17, 2025 which helps fund scholarship program and artist in residence program. There will be a silent auction open to everyone on May 4 to help raise funds. After school registration for the fall opens next month, registration for summer to open this week. Jennifer Curtis artist in residence, May 18th and June 15th performances Sally Greene—revaluations are hitting residents hard, such as people on fixed income who aren't sure if they'll be able to stay in the county. Heidi Werner Dawson—The Carolina Inn is working with Turkey team to see if they will stay at the Carolina Inn. Friday on the Front Porch first week of May—November with a pause for June and July due to weather. All Booked Up series will run from May-October. Redoing the gift shop in time for graduation Marlene Barbera—Open House invitations have gone out for the event on May 15 4-6 pm. This year it will be a give back event with stations to make things that will be donated into the county, including working with the animal shelter, meals on wheels, IFC House, Brookdale Assisted Living, and OC Social Services. Local food vendors will be used for catering, including IP3, Momo Masters, Bo's Catering. Craig Lloyd—Antique Festival and antique tractor pull had a lot traffic, Hog Day kick off on ground hog day, Seafest in May, Spring family day, Soccer.com US Team Soccer Group—invitation only, 38 acre park being built in Efland Lisa Kaylie—Blue Hill Event Center still open for business with affordable pricing. They make candles at Extraordinary Ventures. May 3rd they are hosting an inclusive gift market with vendors. Ben Marklin—Revolutionary War Day had lower attendance but it was on the same day as the National Protests. A total of around 500 participants with positive feedback from attendees. May Preservation Tour to see inside private homes and buildings. Ticket sales this week. Garden Club Tour will be posted at the Visitors Center Allison Reid—Carolina gearing up for commencement on May 10th. Carolina bus tour for the week after commencement Matt Hughes—Garden Tour coming up, Burwell had it's annual gala with over 30k raised(more than l0k than last year), last Friday kicked off, WHUP doing annual fundraising on 4/27 at the Colonial Inn, Tourism board contracting process with Burwell, a portion of F&B Tax to visitor promotion, new restaurant coming to the former radius pizza space, Antonia's open all day, Town of Hillsborough currently in budget process. FEMA grants cancelled by the federal level and looking at raising water and sewer costs 21 Page CHOCVB BOD Meeting April 16 , 2025 For Approval May 21, 2025 Randee Haven-O'Donnell—Carrboro April Poetry Month, April 27th 25th annual Mildred Council Community Dinner, Freight Train Blues May 16-June 13th, Carrboro Day First weekend of May, End of June is Pride Jeri Lynn Schulke— Several spaces downtown are being filled, including Sweet Greens, Charlie Shop, Indian, and a Brunch restaurant. Town of Chapel Hill also cutting Downtown Partnership funding. Next meeting: May 21, 2025 at Hyatt Place Southern Village Matt Hughes made a motion for the meeting to adjourn,which was seconded by Randee Haven-O'Donnell. The meeting was adjourned at 9:14 AM. 31 Page CHOCVB BOD Meeting April 16 , 2025 Current and YTD Expenditures and Revenue April 2025 uC<�tMCKth YTD cludesfundsencumber Onua�gad a%%3D USE Chapel Hill Support $50,000.00 $581,854.73 $581,854.00 100.0% Occupancy Tax* $194,468.49 $1,814,613.64 $2,214,200.00 82.0% Appropriated Fund $0.00 $0.00 $764,999.00 0.0% I nter est $0.00 $14,867.00 $0.00 0.0% America 250 Grant Revenue $0.00 $0.00 $10,000.00 0.0% Arts Commission Revenues $6,538.43 $182,568.05 $248,831.00 73.4% TOTAL $251,006.92 $2,593,903.42 $3,819,884.00 67.9% Transfers General Fund $0.00 $0.00 224,000.00 0.0% Transfers I County Administrative Fee $0.001 $0.00 $999042.00 0.0% Subtotal $0.00 $0.00 $323,042.001 0.0% SalariesfBenefits $53,674.01 $576,042.28 $692,366.00 83.2% Subtotal $53,674.01 $576,042.281 $6929366.00 83.2% Operations Travel $176.17 $13,019.46 $20,000.00 65.1% M Ilea $731.99 $2,093.33 $2,500.00 83.7% Telephone $0.00 $0.00 $0.00 0.0% Postage $0.00 $4,392.64 $4,500.00 97.6% Freight $0.00 $3,048.50 $4,000.00 76.2% Building Rent $12,073.00 $152,614.09 $166,708.00 91.5% Printing $119.50 $2,487.92 $3,300.00 75.4% Dues $0.00 $17,163.00 $17,537.00 97.9% Subscriptions $0.00 $19,935.40 $31,961.00 62.4% Dept Supplies $1,975.98 $28,454.66 $30,257.00 94.0% Office Supplies $0.00 $598.53 $700.00 85.5% Computer Supplies $0.00 $1,022.12 $1,223.00 83.6% Contract Services $3,065.32 $30,392.02 $30,392.00 100.0% Electricity $262.47 $2,817.44 $6,000.00 47.0% Strategic Alliances $850.00 $6,700.00 $10,800.00 62.0% Subtotal $19,254.43 $284,739.11 $329,878.00 86.3% Advertising $104,665.35 $1,193,479.17 $1,568,990.00 76.1% Sales& Promotion,Events,Ent. $1,843.33 $58,132.76 $83,851.00 69.3% Marketing Promotions-America 250 Grant $0.00 $19523.62 $10,000.00 15.2% Trade Shows $0.00 $4,836.07 $14,775.00 32.7% SalesTravel $0.00 $1,272.13 $10,800.00 11.8% Research $0.00 $1,250.00 $2,200.00 56.8% Publications $3,447.00 $85,098.34 $100,416.00 84.7% Subtotal $109,955.68 $1,345,592.09 $1,791,032.00 75.1% Total Overhead,Personnel,Ops $182,884.12 $2,206,373.48 $3,1369318.00 70.3% Recurring Capital Building Im rovernents $0.00 $3,599.34 $15,000.00 24.0% Arts Commission Personnel Salary/Benefits $23,990.49 $253,918.78 $302,201.00 84.0% Operating Travel $0.00 $29970.57 $3,000.00 99.0% TraininglDevelpoment $0.00 $250.00 $250.00 100.0% Mileage $0.00 $1,260.58 $19500.00 84.0% Postage $0.00 $73.00 $100.00 73.0% Building Rent-71390 $99590.63 $104,164.52 $113,760.00 91.6% Printing $0.00 $1,409.90 $2,475.00 57.0% Advertising $0.00 $11,561.82 $10,000.00 115.6% Dues $0.00 $450.00 $450.00 100.0% Dept.Supplies $0.00 $55406.70 $6,000.00 90.1% Dept Supplies-71390 $0.00 $1,023.35 $1,970.00 51.9% OfficeSupplies $0.00 $738.11 $19000.00 73.8% Office Operations-71390 $0.00 $9,346.92 $10,000.00 93.5% Contract Services $480.00 $4,110.00 $75,490.00 5.4% Program Expense $420.44 $14,455.05 $23,519.00 61.5% State Arts Grant $15,000.00 $47,340.00 $47,340.00 100.0% Local Arts Grant $0.00 $28,800.00 $28,800.00 100.0% Total Arts Commission $49,481.56 $487,279.30 $627,855.00 77.60/ TOTAL Expenses $232,365.68 $2,697,252.12 $3,779,173.00 71.4% `Occupancy Tax Reflects March Collections Tab 5-DBM Orange County, NC+: Chapel Hill-Orange County Visitors Bureau Currency:USD-US Dollar cnapei run-orange w my visitors bureau For the Month of March 2025 Percent Changes for the Month of March 150 100 0 -50 _--- -100 --------__._....... 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 -$-Occupancy - -ADR -RevPAR Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Mar I MEOW 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 18 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 This year 87.9 56.7 64.7 60.0 58.7 64.1 71.3 81.2 34.0 52.3 66.5 63.8 59.4 57.5 54.1 47.8 62.3 74.5 82.8 90.4 90.6 86.7 64.5 81.3 78.8 76.9 77.7 88.9 80.7 42.5 47.1 Last year 66.3 93.6 47.5 68.9 89.7 70.4 68.7 63.4 71.2 45.9 50.0 67.2 67.4 65.2 62.4 52.5 45.0 64.7 70.9 83.7 88.5 86.1 85.5 57.8 75.7 84.6 73.9 56.8 67.9 59.2 42.1 Percent Change 1.9 -39.4 36.2 -12.8 -34.6 -9.0 3.9 28.1 -52.3 13.9 33.1 -5.0 -11.8 -11.8 -13.4 -8.8 38.4 15.0 16.7 8.0 2.4 0.7 -24.5 40.9 4.1 -9.1 5.2 56.7 19.0 -28.3 12.0 e- Mar 1 2 3 4 5 6 7 a 9 10 11 12 13 14 15 16 17 16 19 20 21 22 23 24 25 26 27 28 29 30 31 This year 234.59 161.73 157.59 147.92 153.94 165.08 256.95 293.30 134.57 142.06 147.21 152.42 160.14 183.39 165.05 152.76 157.50 167.09 166.08 181.85 209.63 200.68 161.47 179.02 176.23 175.50 174.27 214.26 205.86 143.89 143.82 Last year 244.30 256.11 148.88 151.61 171.94 143.63 147.84 159.31 168.47 133.57 134.09 140.18 139.19 147.47 161.13 151.69 134.39 149.30 154.06 164.53 175.45 194.78 194.12 154.47 165.95 158.51 153.20 148.97 165.96 147.66 135.47 Percent Chan a 4.0 -36.9 5.8 -2.4 -10.5 14.9 73.8 84.1 -20.1 6.4 9.8 8.7 15.1 24.4 2.4 0.7 17.2 11.9 7.8 10.5 19.5 3.0 -16.8 15.9 6.2 10.7 13.8 43.8 24.0 -2.6 6.2 Mar 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 This year 206.24 91.62 101.99 88.79 90.39 105.80 183.32 238.04 45.69 74.26 97.84 97.31 95.13 105.50 89.27 73.07 98.19 124.43 137.50 164.30 189.93 173.92 104.20 145.63 138.95 134.97 135.44 190.51 166.18 61.09 67.80 Last year 210.87 239.59 70.75 104.39 154.31 101.13 101.51 100.94 119:99 61.31 66.99 94.24 93.75 96.20' 100.59 79.56 80.52 96.66 109.25 137.71 155.28 167.64 165.98 89.21 125.65 134.15 113.22 64.55 112.61 67.40 57.03 Percent Change -2.2 -61.8 44.1 -14.9 -41.4 4.6 80.6 135.8 -61.9 21.1 46.1 3.3 1.5 9.7 -11.3 -8.2 62.3 28.7 25.9 19.3 22.3 3.7 -37.2 63.2 10.6 0.6 19.6 125.3 47.6 -30.1 18.9 Mar 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 This year 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 Last year 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600. 4600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 4600 1600 1600 1600 1600 1600 1600 1600 Percent Change 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 �- Mar 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 18 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Th is year 1407 906 1035 960 939 1025 1142 1299 543 836 1063 1021 950 920 865 765 997 1192 1325 1446 1450 1387 1032 1302 1262 1231 1244 1423 1292 679 754 Last year 1381 1497 760 1102 1436 1127 1099 1014 1140 734 799 1076 1078 1044 999 839 720 1036 1135 1339 1416 1377 1368 924 1211 1354 1182 908 1086 .947 674 Percent Chan a 1.9 -39.4 36.2 -12.8 -34.6 -9.0 3.9 28.1 -52.3 13.9 33.1 -5.0 -11.8 -11.8 -13.4 -8.8 38.4 15.0 16.7 8.0 2.4 0.7 -24.5 40.9 4.1 -9.1 5.2 56.7 19.0 -28.3 12.0 Mar 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 This year 329985 146589 163177 142063 144618 169282 293306 380870 73103 118818 156550 155695 152203 168796 142831 116915 157102 199087 219993 262883 303890 278269 166714 233008 222326 215958 216709 304816 265888 97744 108486 Last year 337397 383348 113207 167024 246894 761814 162423 161510 181982 88099 107176 150788 150004 153923 160944 127297 96825 154649 174799 220331 248441 268230 265575 142736 201038 214640 181752 135275 180177 139833 81250 Percent Chan a -2.2 -61.8 "A -14.9 -41.4 4.6 BO.6 135.8 -61.9 21.1 46.1 3.3 1.5 9.7 -11.3 -8.2 62.3 28.7 25.9 19.3 22.3 3.7 -37.2 63.2 10.6 0.6 19.6 125.3 47.6 -30.1 18.9 A blank row indicates insufficient data. 20250Ca618r Group.Thio STRReportisapublicationofSTR,LLCand STRGlobal,Ltd.,Co6Yar Group compani.,.nd Isi.tndedsolelyf usebypaidsub..b.,Theinf.m .nin Me STRReportisp.ided onan"esis"and"as available'basisandsh..Idnotbecon.We asinvestment,tar,..mntingorl�aladvice.R.p.d.dimardisbb.ti.n ofthis STRReport,inwhdeorpart,withoutwrittenp.i.i.nisprohibitedandsubjecttalegalaction.Ifyouh� received this repadand are NOT a subacnber to this STR Repad,please canted us immediately.Sou-2025 STR,LLC I STR Global,Lb.trading ea'STR'. Fiscal Year 2024-2025 April 2025 Sales Report Current Month Year to Date Same Period Last Year Confirmed Bookings 2 27 26 Number of Room Nights 349 2309 1871 Estimated Spending $115,019 $983,113 $791,125 Leads Generated 103 117 123 Leads: j • McKinney. April 2025. 36 room nights. 2 day meeting for 26. • GSK. August New Hire Training. 115 room nights. 4 day meeting for 65 • PCC 60th Anniversary Lecture and Clinical Case Conference. 1 day meeting for 500 • Uproar Kick off. July/Aug 2025. 40 room nights • Uproar Closing. Aug 2025. 20 room nights • Humphrey Wedding. April 2026. 140 room nights • AISES Region E Conference, July 2025. 297 room nights • NC Budget Association Winter Meeting. December 2026. 260 room nights. 4 day meeting for 175 • Democratic Attorneys Generals Association & Progressive State Leaders Committee. Nov 2026. 613 room nights. 2 day meeting for 350 • Hotel Hunters. Oct 2026. 480 room nights. 3 day meeting for 180 • Toto/ Lagas-Rivera Wedding. April 2026. 40 room nights • Perta/ Beglane Wedding. Sep 2025. 40 room nights • Newly Tenured Faculty Celebration & Leadership Retreat. March 2026. 2 day meeting for 70 • East Coast Travel. July 2025. 120 room nights. 3 day meeting for 100 Sales Activities: • Completed end of month report • Attended Weekly staff meetings • Follow up with venues that have not responded to RFP's. • Follow up with planners that have outstanding RFP's. • Attended calls with Clean to discuss upcoming marketing strategies • Built Facebook Event page for the MexTour • Researched contact information for the Turkey soccer team • Toured Well for upcoming board meeting • Call with IT to fix VPN problem • Call with Lucy Worth to discuss conference details • Call with Becca Pendarvis with McKinney to discuss conference details • Hosted Veterans monthly call • Meeting with Laurie to discuss goals for NeoGov • Meeting with Clean to give feedback on latest meeting videos • Meeting with Laurie and Hannah about the upcoming General Manager meeting • Meeting with OC General Managers to discuss upcoming events Fiscal Year 2024-2025 April 2025 Sales Report • Call with Robert Poitras at Carolina Brewery and Tommy O'Connell from 411 West to discuss upcoming events and how to get the word out. • Attended Advisory Board Meeting • Meeting with contractor to discuss deck lighting • Call with Maggie from Duke to discuss upcoming conference • Re-shot introduction portion of Graduate meetings video Worked on updating database for Open House invitations j • Created invitation and sent invite for Open House on May 15 • Contacted Town of Chapel Hill to purchase reserved parking spaces for Open House • Followed up on website RFP requests. Sn t emails to set up appointments Sent E-introductions to Graduate, Carolinalnn and Siena to meet planner Becca Pendarvis • and have them prepare for RFP that will be sent • Logged credit card transactions in Works • Contacted potential Give Back organrrz{hem toons oplearn ovide d nations Finalized what the donations good donations and get approval fro will be to: Orange County Social Services, Orange County Animal Services, IFC, Meals on Wheels and Brookdale Senior Living • Contacted Give Back organizations for logos and names of top personnel that we should invite to event • Contacted Martina at Atma about updated RFP in Cvent • Worked on revising invitation bounced emails • Contacted Martina at Atma for policy question regarding client bringing in their own branded food to a meeting and if they would allow that. Also contacted Marika at Aloft with same questions • iew and RFP to see if the Sheraton was large enough Contacted Martina at Atma for her to rev to handle the meeting requirements • Contacted OC IT so they can release our invitation from spam • Sent email to downtown bars to see if they were planning to do anything for the MexTour • Call with IT to resolve Global Protect problem • Call with Jesse Jacobs to discuss possible RFP for NC Indian Unity Conference. The event is too large. Did e-intro with Discover Durham and Visit Raleig • e listed on Responded to Seema Patel's from the Red Roof's ingeiry as to w ind they dohy hey not pay ocbupancy tax our website since they are in Durham County. Expla to the county, which is why we cannot use those funds to promote t hem • Research and ordered rentals from American Party Rental pen House • Submitted noise permit to Town of Chapel Hill for Open House • Sent personalized Open House invite to anyone that never opened Paperless Post invite • Determined bus route for 8'" grade UNC tour. • Sent Laurie 2024 information on all leads sent, so she could give it to DR Bryan as an attachment to her response letter • Connected Maria at the Graduate with Tina to fix website problem Worked with Jeri Lynn, Katie Murray, Laurie and Tommy O'Donnell to secure date/time for ® downtown business owners meeting Fiscal Year 2024-2025 April 2025 Sales Report • Connected Meta Ripke-Wieber and Tina to add her to the Tourism Numbers newsletter • Contacted planner Olivia Monroe with questions about her conference before I created the RFP to send • Contacted Helms Briscoe to start contract process to become paid partner. • Secured Trumpet player for Open House • Responded to Manish Atma as to why the Hampton was not included on an RFP. • Contacted Cvent about adding Planner Navigator to next years contract. Set up a time to discuss contract with them and Hannah. • Designed posters for Open House event Definites: • AISES Region E. $96,879. Courtyard and Aloft • Lutz/Mudd Wedding. $18,140. Sheraton Lost: • Hotel Hunters. Booked at Sheraton Pittsburgh • Democratic Attorneys Generals Association & Progressive State Leaders Committee. Too large • Vector Control Regional Meeting. Booked Embassy Suites RTP • BASF Leadership Workshop. Cancelled. • Prasada Wedding. Booked at Westin RTP • McKinney. Booked at The Durham Hotel N d � 0 o p � nl N O � a , v x x 0 �v Y � I Ol � Y o ON w 1-0 � I y, ! � C � O N A U m a o L� w' Uuj 3 b�--!, N U a a W . 51) a W Z 04 � L x r V a � o Q w d U O CU di H Ul o o 0 0 0 o 0 0 rn 0 o Cl0 CD G b1 v � N � ~ O" a O o G O O U h 14 O O O O O O O O O O 609 609 69 6n 609 rf3 O V 69 69 1 G N d i W � �1 i!1 O, z cC CA N N N O N N N o O O N O O N a v V]W p O 0 0 N Q\ N �I N O N N kn M rn N N b b per. 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W j o � I W � �USC •� .� W .p U �2j 'a •C ol -cl q api H U � H � � •-O?'y i 'Zs � bptz G o� o a G U a (0 ou U x a ti cn d a of -Z w W ~ a v U[� �✓ U x 1 fd Es W o 0 n o c U U y to f0 W to o t OD q d U tr a v x A � Q 0 U ° U o U O W ° G o 0 GG O Ul ai b0 yi 0.i H d z a N ou a cy W C Z �7 W. Visitor Bureau Communications/Social Media Department Highlights: April 2025 Publications/Flvers/Online Campaigns/Videos in April–What's Open in April sheet and placed in Welcome Center for walk-in visitors. Promotions for Soccer Match with Chapelboro, EnlaceLationonc, WRAL, Triangle Media, Facebook posts, added event to Spectrum. New Carrboro Brochure updated and sent to printer. Piedmont Farm Tour flyer produced by Pix Walsh for Welcome Center. Continue to promote the new Sneak Piques videos with online promotions of Tallulas this month. Continuing Meetings Videos with CLEAN. Patty wrote and sent May Check It Out on April 30 to 3,806 subscribers. Additional Activities from Tina Fuller/Social Media website updates -Reels & Instagram–Tina Created -April events at Rocks & Acid,promoted Enlacelatinonc soccer match on April 21; Curated Eats on Merritt's on April 24, travelwithmarianajohnny on Carolina Inn on April 24. Work with VisitNC –Travel Writers– Attended VisitNC Tourism Conference in Hickory, NC April 6-8. Media Marketing place held and met with six writers with scheduled appointments - Christina Riley NCTripping.com; Editor Elizabeth Hudson, Our State Magazine, Brett Barter Discover Carolinas and QC Magazine, Bridgit Washington–Freelancer for NY Times,Washington Post & Garden & Gun, etc; Greenville NC Freelancer Stephanie Burnett for GoodGrit Magazine and Vanessa Infanzon, Charlotte Freelancer for Cardinal & Pine and Forbes. Working on itinerary for This is Raleigh Content Creator for 36 hours in Chapel Hill blog and social media stories visit in late May. April Travel Media Assistance–Getting volunteer models for Southern Living photo shoot May 6-8for Fall Features on Chapel Hill and Carrboro. April Stories Appearing and/or Media Mentions– Spring Triangle Relocation Magazine has features on Chapel Hill and Hillsborough; Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month–also posted on Indy and Assembly websites; Our State Newsletter Soccer Event; Daily Tar Heel story Gimghoul Road Neighborhood in the Spring; Eaters Carolina 13 Hottest Restaurants in the Triangle; 14 pf the Most Interesting Historic Towns includes Hillsborough in nctripping.com; 29 Beautiful Public Gardens to Explore includes NCBG in Our State; 8 Places in NC for Girlfriend Getaways includes Chapel Hill in Southern Living; What's Old is New Again NC Feature in Travelzoo.com includes HOST; UNC Is considered a new Ivy in Forbes Sent April press releases: EINPresswire release on the Mexican& Turkish National Soccer Match coming. April Blogs–The 10 Best Guided Walking Tours You Should Take in Orange County,NC, Take A Hike– 11 Trails to Explore the Spring. Publications Inventory to Date Inventory as of April 30, 2025: Official 2025 Visitors Guide-15,400; Official Visitors 24-25 Map-4,500 Dining Map Pads 11 from December 2024 and 1 Mural Map Pads; Website Visits–56,956 Other Accomplishments/Activities Had my mid-year check in on April 1 Participated in VisitNC Webinar on VisitNC Co-op for 25-26 on April 17 and requested promotions on April 18 New window information stickers added to Welcome Center Sent Tourism Data for slide presentation to Amanda Garner County AMS Survey done Received SP Murray photos on Hillsborough Rev War Day s and the FRANK Gallery Masquerade event Participated as guide for Bus Tour which came through Chapel Hill on April 29 Weekly staff calls and calls with CLEAN on April 2, 16, 30 taking media strategies, advertising, sneak piques, publications, soccer, uproar and more. Reviewed Tina's May social media calendar on April 30 Tina Fuller Website/Social Media Report April 2025 April 2025 Social Media Likes & Follows. Platform Beginning Ending Increase/decrease Posts (previous month end) FB 26,664 26,897 233 16 *BlueSky 423 433 10 0 Instagram 8354 8567 213 15 Pinterest 602 604 2 3 YouTube 355 355 0 3 Threads 1451 1467 16 2 Linkedln 313 317 4 2 2024-2025 Website Sessions by Month 2024-2025 Jan Feb Mar April May Jun Sessions 42,189 48,913 57,683 56,956 Users 34,984 40,552 48,078 48,331 Pageviews 81,289 93,699 107,733 104,460 New Users 33,442 38,763 46,127 46,413 Sessions by OS 54.46% OS 48% OS 54.% OS 46.32% Channel Average 56.9%/36s per session 53.7%/36s 53.7%/36s 54.15%/33s Engagement Rate/Time Spike in Day of Sat Jan 25, OS 814 Sun Feb 16, OS Sat Mar 22, Sat April 12 Week 820 OS 1,019 OS 2,145 Request for 86 88 74 70 Literature Newsletter 55 44 83 40 Subscriber RFP 0 2 5(some 4 spam) Tina continues to add to landing page for the International Soccer event coming June 10. Tina created social media posts and oversaw and monitors our multiple channels; oversaw adding events and listings to website in Pix's absence. Coordinating Facebook likes campaign. Tina writes monthly Tourism by the Numbers newsletter. She edited and posted the 11 Spring Hikes Blog and maintains and oversees updates for www.visitchapelhill.org.