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2025-04-16 CHOCVB Agenda
CHAPEL HILL/ORANGE COUNTY VISITORS' BUREAU BOARD OF DIRECTORS MEETING 8:00 A.M.-9:30 A.M. April 16, 2025 Well- 501 W. Franklin St Complimentary Parking and Breakfast I. Call to Order Karen DeHart, Chair II. Thank you to host, Well Jared Sokolosy—Treasurer, CFO III. Introductions Room Round Table IV. Approval of Minutes Karen DeHart, Chair V. Visitors Bureau Updates Laurie Paolicelli, Director VI. Guest: Business Update Tentative: NCRLA VII. Budget Overview Hannah Hemphill, BusinessOfficer VIII. Update from board members Karen DeHart, Chair IX. Old Business Karen DeHart, Chair X. Adjournment XI. Picture of Current Board Members Hannah Hemphill Chapel Hill/Orange County Visitors Bureau Advisory Board Meeting Sheraton Chapel Hill March 19, 2025 8:00—9:30 AM Board Members Present: Paris Miller-Foushee, Craig Lloyd, Allison Reid, Lisa Kaylie, Creston Woods, Randee Haven-O'Donnell, Heidi Werner-Dawson, Wendy Smith, Jeri Lynn Schulke, Meredith Saybe Not Present: Sally Greene, Matt Hughes, David Putnam, Jon Hartman-Brown, D.R. Bryan, Karen DeHart Staff Attendance: Laurie Paolicelli, Marlene Barbera, Hannah Hemphill, Katie Murray Guests: Jessica Herschaft—Clean, Inc., Jon Parker—Clean, Inc., Ben Marklin—Alliance for Historic Hillsborough, Tike Hoke, Sarah Potter—Town of Chapel Hill Economic Development, Shannan Campbell— Town of Hillsborough Economic Development Call to Order Upon learning that Chair Karen DeHart was too sick to come to the meeting, Laurie Paolicelli called the meeting to order at 8:08 AM. Round Table Introductions Approval of Minutes Laurie Paolicelli requested a motion to approve the minutes from the January 15, 2025 board meeting. Wendy Smith made a motion to approve the minutes for both meetings and Meredith Saybe seconded the motion. With all members in favor, the minutes were approved as submitted. Visitors Bureau Updates • Overview of BOCC meeting from last year discussing whether to shift the usage of the Visitors Bureau Occupancy Tax Fund. The discussion included three options—Option 1 to leave the Visitors Bureau Fund as is, Option 2 to utilize 2/3 of the Occupancy Tax Fund for Visitors Bureau expenses and use 1/3 for tourism related initiatives that currently exist in the County, and Option 3 to utilize 2/3 of the Occupancy Tax Fund for Visitors Bureau expenses and use 1/3 to fund new initiatives in the County. Additionally,they discussed whether to leave the practice of keeping 15% Occupancy Tax Fund in reserve. • The discussion instructed the County Manager to leave the budget in place but see more funding put into the Arts Commission(currently included in the Occupancy Tax Fund). Soccer Update: • MexTour 2025 is requiring the Visitors Bureau to increase promotion and marketing. This event will include 55k seats at Kenan stadium and tickets go on sale April 1, 2025. • Working with Clean and subcontracting with Latino firm in Charlotte to promote the event. For Approval April 16, 2025 How we are attracting more meetings mid-week • Marlene Barbera provided a presentation showcasing the CVENT platform that is used by meeting planners to source venues and destinations. 0 300k venues worldwide are listed. The platform allows planners to send RFPs and compare bids. o The Visitors Bureau is investing in CVENT to push Chapel Hill to the top and provide more visibility to area hotels and meeting spaces. o We include targeted banner ads when someone is looking at Raleigh and Charlotte, a copy feature allowing planners to copy the VB to their RFP, and Google display ads. o Important to keep promoting for midweek business. Heidi speaks about the Carolina Inn seeing increased meeting business with 60/40 split. This is the first time she's seen this since 2019. • Clean Presentation o Developing assets with Clean to market properties to meeting planners. Clean also provides meeting ads for CVENT. "Places and spaces"videos provide virtual tours of hotels and meeting spaces to promote Orange County properties. Update from board members a. Meredith Saybe, Union Grove Farms o Vineyards update—70 planted acres and adding 30 new acres, Yd largest vineyard in the state of NC. Preparing land for another 100 acres, including irrigation pond. o Union Grove is certified regenerative, which involves hitting certain programs and practices. Including no pesticides or herbicides. o Planning a regenerative distillery,using equipment bought from the Top of the Hill distillery. o Planning a farm stage. Was approved by Triangle Land Conservatory advisory board to expand their envelope. Hearing scheduled for March 12th and there was a lot of consternation in the community. The meeting has been moved to June. Working to communicate better with the community to educate the regenerative nature of the project and the importance of agritourism. They will have a tour ahead of the June hearing. b. Katie Murray, Uproar 2025 2Page CHOCVB BOD Meeting March 19 , 2025 For Approval April 16, 2025 o Call for Art for Uproar closed with 140 applicants and includes big names in the Triangle sculpture community that didn't apply last year. A review panel will finalize a list of artists. Hillsborough and Carrboro to provide a purchase award and Chapel Hill will provide a commission award. A sponsorship campaign will launch soon and needs to raise over $100k o First Friday on April 4th. The show REKINDLING: Voices of Restoration and Resilience will open. The opening will include the installation of a solitary confinement unit and Jaki Shelton Green will be in attendance. c. Allison Reid, UNC Initiatives o Carolina North is a development of around 250 acres and a design firm has been hired to meet with the steering committee to discuss drivers (enrollment increase, more student/community housing, academic growth, mixed use) o Interview for Executive Director for engagement of Carolina North Development d. Sarah Potter o Hoping to hear a date soon for the groundbreaking of new hotel-Element-that faces Rosemary St. The new hotel will include parking on site and a contract with the town for additional parking, rooftop bar, conference and meeting spaces. e. Paris Miller—Foushee o Legion Rd is a town owned property designated for state-of-the-art park and housing which will include needing to drain the pond. After the construction phase they will continue to have wetlands. Economic feasibility study for the coal ash site at 828 MLK. f. Wendy Smith—The Arts Center o The Arts Center has several classes and art school throughout the week. They have 100 kids in afterschool programs, a youth gallery, and 1500 campers throughout the summer. g. Randee Haven O'Donnell—Town of Carrboro o Drakeford Library Complex will have its rescheduled grand opening on Friday at 11 am with Valerie Foushee in attendance for the dedication. The Arts council approved a mural for the new deck. h. Lisa Kaylie—Extraordinary Ventures o Development on hold in the Blue Hill District. o Extraordinary ventures has inclusive employment opportunities for IDD adults o They do have space available for booking at Blue Hill Event Center through 2026. 3Page CHOCVB BOD Meeting March 19 , 2025 For Approval April 16, 2025 i. Craig Lloyd, Hillsborough events o April 5th Revolutionary War Days, April 5&6 Antique festival, Last Friday Art Walk, April 5th tractor pull o Cedar Grove annual horse and livestock shows, family days o USA Women's soccer teams in Efland in invitation only type event. Next meeting:April 16, 2025 at Well—501 W Franklin St. Jeri Lynn Schulke made a motion for the meeting to adjourn,which was seconded by Creston Woods. The meeting was adjourned at 9:19 AM. 41 Page CHOCVB BOD Meeting March 19 , 2025 Current and YTD Expenditures and Revenue M arch 2025 uC<�tMCKth YTD cludesfundsencumber O%N BUd a%%3D USE Chapel Hill Support $0.00 $531,854.73 $581,854.00 91.4% Occupancy Tax* $154,856.41 $1,620,145.15 $2,144,200.00 75.6% Appropriated Fund $0.00 $0.00 $764,999.00 0.0% I nter est $0.00 $9,950.00 $0.00 0.0% America 250 Grant Revenue $0.00 $0.00 $10,000.00 0.0% Arts Commission Revenues $6,538.43 $176,516.62 $248,831.00 70.9% TOTAL $161,394.84 $2,338,466.50 $3,749,884.00 62.4% Transfers General Fund $0.00 $0.00 224,000.00 0.0% Transfers I County Administrative Fee $0.001 $0.00 $999042.00 0.0% Subtotal $0.00 $0.00 $323,042.001 0.0% SalariesfBenefits $52,232.07 $522,368.27 $692,366.00 75.4% Subtotal $52,232.07 $522,368.27 $692,366.00 75.4% Operations Travel $0.00 $12,843.29 $20,000.00 64.2% M ileage $75.46 $1,361.34 $2,500.00 54.5% Telephone $0.00 $0.00 $0.00 0.0% Postage $1,500.00 $4,025.92 $4,500.00 89.5% Freight $437.24 $3,048.50 $4,000.00 76.2% Building Rent $23,794.00 $140,541.09 $166,708.00 84.3% Printing $119.50 $2,368.42 $3,300.00 71.8% Dues $605.00 $17,163.00 $17,537.00 97.9% Subscriptions tions $654.00 $19,872.80 $31,961.00 62.2% Dept Supplies $2,598.15 $26,468.69 $30,257.00 87.5% OfficeSupplies $0.00 $598.83 $700.00 85.5% Computer Supplies $0.00 $1,022.12 $1,223.00 83.6% Contract Services $2,532.66 $30,392.02 $30,392.00 100.0% Electricity $0.00 $2,554.97 $6,000.00 42.6% Strategic Alliances $1,150.00 $5,650.00 $10,800.00 52.3% Subtotal $33,466.01 $267,910.99 $329,878.00 81.2% Advertising $105,696.00 $1,150,742.18 $1,568,990.00 73.3% Sales& Promotion,Events,Ent. $7,335.31 $48,551.65 $83,851.00 57.9% Marketing Promotions-America 250 Grant $0.00 $1,523.62 $10,000.00 15.2% Trade Shows $0.00 $4,836.07 $14,775.00 32.7% SalesTravel $0.00 $1,272.13 $10,800.00 11.8% Research $500.00 $1,250.00 $2,200.00 56.8% Publications $2,555.00 $84,551.34 $100,416.00 84.2% Subtotal $116,086.31 $1,292,726.99 $1,791,032.00 72.2% Total Overhead,Personnel,Ops $201,784.39 $2,083,006.25 $3,136,318.00 66.4% Recurring Capital Building Im rovernents $1,920.00 $1,920.00 $15,000.00 12.8% Arts Commission Personnel Salary/Benefits $24,828.81 $229,928.29 $302,201.00 76.1% Operating Travel $0.00 $2,968.02 $3,000.00 98.9% TraininglDevelpoment $0.00 $250.00 $250.00 100.0% Mileage $315.57 $1,260.58 $1,500.00 84.0% Postage $0.00 $73.00 $100.00 73.0% Building Rent-71390 $9,441.63 $94,573.89 $113,760.00 83.1% Printing $0.00 $671.32 $2,475.00 27.1% Advertising $0.00 $11,561.82 $109000.00 115.6% Dues $0.00 $450.00 $450.00 100.0% Dept.Supplies $0.00 $55231.72 $69000.00 87.2% Dept Supplies-71390 $0.00 $1,023.35 $1,970.00 51.9% OfficeSupplies $0.00 $738.11 $19000.00 73.8% Office Operations-71390 $0.00 $8,814.26 $10,000.00 88.1% Contract Services $3,630.00 $3,630.00 $59490.00 66.1% Pr ram Expense $0.00 $12,353.70 $23,519.00 52.5% State Arts Grant $0.00 $32,340.00 $47,340.00 68.3% Local Arts Grant $0.00 $28,800.00 $28,800.00 100.0% Total Arts Commission $38,216.01 $434,668.06 $557,855.00 77.9% TOTAL Expenses $241,920.40 $2,519,594.31 $3,709,173.00 67.9% `Occupancy Tax Reflects February Collections Tab 5- DBM Orange County, NC+: Chapel Hill-Orange County Visitors Bureau Chapel Mill-Urange County Visitors bureau For the Month of February 2025 Percent Changes for the Month of February 200 150 .- ......... ......... ......... ......... ......... ......__.. ...................... 100 -- Aa 50 - -- - - 0 -100 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 _ Occupancy -m-ADR RevPAR Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Feb 1 2 3 4 5 6 7 8 9 10 11 12 13 14. 15 16 17 18 19 20 21 22 23 24 25 26 27 28 This year 53.3 35.4 46.1 57.5 56.9 59.3 67.1 73.6 36.5 53.9 63.5 63.9 60.1 71.1 72.2 50.8 53.7 54.6 75.6 61.1 82.7 84.9 43.5 65.5 71.6 61.5 71.7 86.6 Last year 49.3 72.6 88.2 33.7 59.4 83.1 60.6 51.4 57.1 56.1 31.6 42.5 50.1 53.4 67.9 88.2 89.9 52.4 56.0 65.3 66.1 75.2 75.6 70.4 48.7 86.0 74.2 72.9 Percent Change 8.0 -51.2 -47.7 70.2 -4.2 -28.6 10.6 43.2 -36.1 -4.0 101.0 50.3 19.9 33.0 6.4 -42.4 -40.3 4.1 35.1 -6.5 25.1 12.8 -42.5 -7.0 47.0 -28.5 -3.3 18.8 _ Feb 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 This year 179.54 148.56 163.68 168.58 163.41 157.85 204.62 209.29 138.90 153.72 158.60 156.52 158.46 167.81 174.88 148.97 147.61 162.67 169.61 167.30 242.92 257.49 140.43 161.12 158.66 154.76 166.01 254.86 Last year 137.99 246.15 291.00 149.67 152.31 177.66 139.58 143.83 156.07 155.80 130.99 133.48 137.36 137.82 146.25 228.59 254.67 141.08 137.74 146.96 146.56 152.68 170.82 163.07 135.81 165.42 149.13 154.98 Percent Change 30.1 -39.6 -43.8 12.6 7.3 -11.1 46.6 45.5 -11.0 -1.3 21.1 17.3 15.4 21.8 19.6 -34.8 -42.0 15.3 23.1 13.8 65.8 68.6 -17.8 -1.2 16.8 -6.4 11.3 64.4 Feb 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 This year 95.63 52.66 75.52 96.85 92.96 93.65 137.26 154.13 50.71 82.84 100.63 100.00 95.20 119.28 126.27 75.62 79.27 88.78 128.30 102.18 200.92 218.60 61.10 105.46 113.67 95.20 119.04 220.83 Last year 68.05 178.77 256.81 50.51 90.44 147.57 84.62 73.98 89.15: 87.44 41.34 56.73 68.85 73,65 99.27 201.59 229.04 73.98 77.13 95.98 96.91 114.89 129.18 114.76 66.21 142.26 110.64 113.04 Percent Change 40.5 -70.5 -70.6 91.7 2.8 -36.5 62.2 108.3 -43.1 -5.3 143.4 76.3 38.3 62.0 27.2 -62.5 -65.4 20.0 66.3 6.5 107.3 90.3 -52.7 -8.1 71.7 -33.1 7.6 95.4 Feb 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 This year 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 Lastyear 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 1545 Percent Change 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 3.6 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Thisyear 852 567 738 919 910 949 1073 1178 584 862 1015 1022 961 1137 1155 812 859 873 1210 977 1323 1358 696 1047 1146 984 1147 1386 Last year 762 1122 1363 521 917 1263 937 795 882 867 488 657 774 826 1049 1362 1389 810 865 1009 1022 1162 1168 1087 753 1329 1146 1127 Percent Change 11.9 -49.4 -45.9 76.3 -0.8 -26.0 14.6 48.3 -33.8 -0.6 108.2 55.7 24.1 37.8 10.2 -40.4 -38.2 7.8 39.9 -3.1 29.5 16.8 -40.4 -3.7 52.2 -25.9 0.1 23.0 Feb 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 This year 153006 84257 120827 154967 148743 149838 219615 246607 81141 132538 161016 160002 152314 190845 202038 120997 126830 142049 205277 163491 321470 349764 97762 168731 181876 152327 190460 353330 Last year 105118 276164 396728 78032 139707 227967 130725 114287 137728 135082 63867 87635 106363 113776 153356 311418 353828 114287 119157 148280 149711 177493 199559 177285 102278 219764 170915 174628 Percent Change 45.6 -69.5 -69.5 98.6 6.5 -34.3 68.0 115.8 -41.1 -1.9 152.1 82.6 43.2 67.7 31.7 -61.1 -64.2 24.3 72.3 10.3 114.7 97.1 -51.0 -4.8 77.8 -30.7 11.4 102.3 A blank row indicates insufficient data. 2025 0 Costar Group.This STR Report is a publication of STR,LLC and STR Global,Ltd.,Costar Group companies,and is intended solely for use by paid subscdbers.The information in the STR Report is provided on an"w is"and"as available"basis and should not be construed w investment,tax,accounting W legal advice.Reproduction or distribution of this STR Report,in whole or part,without written permisslon is prohibited and subject to legal action.6 you have received this report and are NOT a subscriber to this STR Report,please contact us immediately.Source:2025 STR,LLC/STR Global,Ltd.trading as"STR". Fiscal Year 2024-2025 March 2025 Sales Report Current Month Year to Date Same Period Last Year Confirmed Bookings 4 25 22 Number of Room Nights 221 1960 1686 Estimated Spending $200,949 $868,094 $725,159 Leads Generated 16 103 109 Leads: • Lutz/ Mudd Wedding. Sep 2025. 100 room nights • GSK. November New Hire Live Training. November 2025. 115 room nights. 4 day meeting for 65 • M3651nc. Army National Guard. May 2025. 25 room nights • Gendreau Consulting Dogwood Therapeutics Quarterly Meeting. April 2025. 38 room nights. 3 day meeting for 19 • Hotel Source Assist Wings over Wayne. May 2025. 125 room nights • Medtronic. Regional HCP Forum. May 2025. 14 room nights. 2 day meeting for 30 • ESPN College Gameday. Oct 2025. 330 room nights • ESPN College Gameday. Sept 2025. 190 room nights • NCBA Convention. March 2027. 409 room nights. 5 day meeting for 280 • AUCHO-1- SHOI 2026. Feb 2026. 192 room nights. 4 day meeting for 55 • Hovland/ Caplan Wedding. Oct 2025. 60 room nights • The Banjo Gathering. Oct 2025. 115 room nights. 3 day meeting for 100 • BASF Leadership meeting. July 2025. 48 room nights. 3 day meeting for 12 • Baywa RE Solar ACM. July 2025. 332 room nights. 3 day meeting for 130 Sales Activities: • Completed end of month report • Attended Weekly staff meetings • Follow up with venues that have not responded to RFPs. • Follow up with planners that have outstanding RFPs. • Attended calls with Clean to discuss upcoming marketing strategies • Assisted Robyn Dongahy with information on how the VB can provide free materials to her wedding guests and our website features. Provided transportation contacts. • Call with Andrea Toto to discuss her event • Call with Farron to discuss her upcoming wedding • Call with planner Kristina Gaddy to discuss her upcoming conference and possible venues • Made 89 swag bags to distribute to attendees at the NCASBO training conferences • Guest speaker at NCASBO luncheon to welcome attendees to the area • Filmed the video shoot at the Sheraton, Hampton and Siena for the new meetings campaign • Planning call about the June 10 soccer match • Attended Uproar planning meeting • Call with Sam Lutz and Tom Mudd to discuss their upcoming wedding. Sent them Fiscal Year 2024-2025 March 2025 Sales Report information on transportation companies • Attended and presented at the Advisory Board meeting • Attended meeting in Hillsborough with Asset Management and OE Enterprises • Call with Mikayla to discuss her upcoming wedding • Contacted Jessica Barnhill about her Web RFP • Worked with Clean on edits to the meetings videos • E-intro with Blue Hill Event Center and bridal couple looking for venue that can bring in their own food • Edited video scripts for Sheraton and Hampton • Assisted LCDR Jill Brown with contact information so she could set up meetings with Rear Admiral Kristin Acquavella with local leaders in May • Sent planner Kristina Gaddy the Sheraton's video tour • Assisted Jeannine Simmons with possible venues that could host her event for 600+ • Sent Sheraton a possible RFP to see if they could meet the space requirements • Contacted planner Carol Cobb to see about adding the Siena to her RFP • Contacted Cherry Joseph about her Web RFP • Contacted Dionne Apple about her Web RFP • Reached to Sheraton to confirm advisory board meeting details • Got a quote from Raleigh Trolley for Uproar. Put the contract in motion • Updated the hotel contact list and distributed to staff • Completed questionnaire about the destination for Convention South upcoming Event Planner's Guide to North Carolina • Contacted Sharon Wilson about her Web RFP • Contacted Martina with ATMA about an outstanding Cvent lead • Started working on invite list for upcoming open house and all the logistics. • Contacted planner Candace Wilburn to discuss her conference. • Brainstormed the Open House Give Back event. Researched OC organizations that we could donate items too. Researched items for Animal Shelter • Visited OC Animal Shelter to talk to someone about a donation • Researched and purchased Rocking and Adirondack chairs for Welcome center. Also bought cable locks • Submitted purchase receipts and logged comments in Works • Emailed Pilar Rocha of EI Centro to try and set up a meeting to discuss upcoming soccer event Definites: • The Banjo Gathering. $54,463. Hampton • SOG Leading with Results- Civic Fellows. $124,160. Hampton • Tan/ Gold Wedding.$11,163. Courtyard. • Nair/ Reyes. $11,163. Courtyard Lost: 0 Baywa R.E. Solar ACM. Cancelled Fiscal Year 2024-2025 March 2025 Sales Report • Temple University. Cancelled • Dogwood Therapeutics Quarterly Meeting. All OC hotels declined • Army National Guard. Too far from the requested location • Wings over Wayne Airshow. Too far from the requested location • Regional HCP Forum. All OC hotels declined • ESPN 10.4 GameDay. All OC hotels declined Chapel Hill/Orange County Visitors Bureau Sales Report 3/1/2025 -4/9/2025 Event Type: All Sales Rep: Marlene Barbera Account Name Event Name Event Type Market Type Source Event Start Scope Economic Attend Peak Requested Contracted Event End Impact Est Rooms Rooms Rooms Lead ID# Current Status New/Repeat Actual Status: TURNED DEFINITE LM Media Worldwide Tan/Golder Wedding Wedding Cvent-Copied 5/30/2025 $0.00 0 16 32 0 on lead 5/31/2025 109146 new $0.00 Definite LM Media Worldwide Nair/Reyes Wedding Cvent-Copied 8/22/2025 $0.00 0 16 32 0 on lead 8/23/2025 109147 new $0.00 Definite The Banjo Gathering The Banjo Gathering Conference/Meeting Web Site 10/15/2025 $0.00 0 35 115 0 Request 10/18/2025 1new $0.00 09499 Definite UNC School of Government Leading for Results-Civic Conference/Meeting Inquiry 9/8/2025 $0.00 0 25 100 0 Fellows Definite 9/11/2025 109288 new $0.00 Event Count: 4 $0.00 0 92 279 0 $0.00 Event Count: 4 $0.00 0 92 279 0 $0.00 Printed: 4/9/2025 Copyright©2015 iDSS.All Rights Reserved. Page: 1 of 1 Chapel Hill/Orange County Visitors Bureau Sales Report - Leads Sent 3/1/2025 - 3/31/2025 Event Type: All Sales Rep: Marlene Barbera Account Name Event Type Market Type Source Lead Sent Scope Economic Attend Peak Requested Contracted Event Name #Partners Event Start Impact Est Rooms Rooms Pickup Current Status Sent Lead Event End New/Repeat Actual Partner List Decision Date Status: LEADS SENT Weddings Wedding Social Event Referral 3/5/2025 $0.00 0 30 60 0 Hovland/Caplan Wedding 10/9/2025 New $0.00 Tentative 11 10/10/2025 0 Sheraton Chapel Hill Hotel,Siena Hotel, The, Carolina Inn, The,Courtyard by Marriott, Graduate Chapel 3/28/2025 Hill,Residence Inn by Marriott,Aloft Chapel Hill,Hampton Inn&Suites Chapel Hill/Carrboro,Hyatt Place Southern Village,AC Marriott, Tru by Hilton The Banjo Gathering Conference/Meeting 0 Web Site Request 3/6/2025 $0.00 0 35 115 0 The Banjo Gathering 10/15/2025 New $0.00 Definite 2 10/18/2025 0 Sheraton Chapel Hill Hotel,Hampton Inn&Suites Chapel Hill/Carrboro 3/28/2025 BASF Conference/Meeting Meeting Cvent-We forwarded lead 3/12/2025 $0.00 0 12 48 0 Leadership Meeting 7/13/2025 New $0.00 Tentative 1 7/16/2025 0 Carolina Inn, The 1/1/1900 Baywa R.E.Solar Conference/Meeting 0 Cvent-Copied on lead 3/12/2025 $0.00 0 103 332 0 Baywa R.E.Solar ACM 7/13/2025 New $0.00 Cancelled 1 7/18/2025 0 Carolina Inn, The 1/1/1900 Printed: 4/9/2025 Copyright©2015 iDSS.All Rights Reserved. Page: 1 of 4 Sales Rep: Marlene Barbera Account Name Event Type Market Type Source Lead Sent Scope Economic Attend Peak Requested Contracted Event Name #Partners Event Start Impact Est Rooms Rooms Pickup Current Status Sent Lead Event End New/Repeat Actual Partner List Decision Date Status: LEADS SENT College and University Professional Conference/Meeting 0 Cvent-We forwarded lead 3/12/2025 $0.00 0 100 200 0 Association for Human Resources CUPA-HR North Carolina Chapter 11/5/2025 New $0.00 Tentative 2 11/6/2025 0 Sheraton Chapel Hill Hotel, Carolina Inn,The 1/1/1900 International Free and Accepted Modern Conference/Meeting 0 Cvent-Copied on lead 3/12/2025 $0.00 0 44 90 0 Masons,Inc.and Order of Eastern Star 66th Annual Grand Session 5/13/2026 New $0.00 Tentative 1 5/16/2026 0 Sheraton Chapel Hill Hotel 1/1/1900 Weddings Wedding Social Event Referral 3/17/2025 $0.00 0 50 100 0 Lutz/Mudd Wedding 9/19/2025 New $0.00 Tentative 11 9/20/2025 0 Sheraton Chapel Hill Hotel,Siena Hotel,The, Carolina Inn, The,Courtyard by Marriott,Graduate Chapel 4/18/2025 Hill,Residence Inn by Marriott,Aloft Chapel Hill,Hampton Inn&Suites Chapel Hill/Carrboro,Hyatt Place Southern Village,AC Marriott, Tru by Hilton Gendreau Consulting,LLC Conference/Meeting 0 Cvent-Copied on lead 3/19/2025 $0.00 0 19 38 0 Dogwood Therapeutics 4/28/2025 New $0.00 Quarterly Meeting Lost 2 4/29/2025 0 Siena Hotel, The, Carolina Inn, The 1/1/1900 Glaxo SmithKline Conference/Meeting Meeting Cvent-Copied on lead 3/19/2025 $0.00 0 35 115 0 November New Hire Live Training 11/9/2025 Repeat $0.00 Tentative 1 11/12/2025 0 Sheraton Chapel Hill Hotel 1/1/1900 Printed: 4/9/2025 Copyright©2015 iDSS.All Rights Reserved. Page: 2 of 4 Sales Rep: Marlene Barbera Account Name Event Type Market Type Source Lead Sent Scope Economic Attend Peak Requested Contracted Event Name #Partners Event Start Impact Est Rooms Rooms Pickup Current Status Sent Lead Event End New/Repeat Actual Partner List Decision Date Status: LEADS SENT Hotel Source Assist Accommodations 0 Cvent-Copied on lead 3/19/2025 $0.00 0 25 125 0 Wings over Wayne Airshow 4/30/2025 New $0.00 Lost 1 5/4/2025 0 Turned down leads 1/1/1900 Medtronic,Inc Conference/Meeting 0 Cvent-Copied on lead 3/19/2025 $0.00 0 10 14 0 Regional HCP Forum 5/16/2025 New $0.00 Lost 3 5/17/2025 0 Sheraton Chapel Hill Hotel,Siena Hotel,The, Carolina Inn,The 1/1/1900 S365 Inc Accommodations 0 Inquiry 3/19/2025 $0.00 0 25 25 0 Army National Guard Lost 1 5/16/2025 Repeat $0.00 5/16/2025 0 Turned down leads 1/1/1900 ESPN Accommodations 0 Cvent-Copied on lead 3/28/2025 $0.00 0 120 330 0 10/4/2025College Game Day Lost 9 10/1/2025 Repeat $0.00 10/4/2025 0 Sheraton Chapel Hill Hotel,Siena Hotel,The, Carolina Inn, The,Courtyard by Marriott,Residence Inn by 1/1/1900 Marriott,Aloft Chapel Hill,Hampton Inn&Suites Chapel Hill/Carrboro,AC Marriott,Tru by Hilton ESPN Accommodations 0 Cvent-Copied on lead 3/28/2025 $0.00 0 120 190 0 9/1/2025 College Game Day 8/30/2025 Repeat $0.00 Tentative 10 9/2/2025 0 Sheraton Chapel Hill Hotel,Siena Hotel, The, Carolina Inn, The,Courtyard by Marriott,Residence Inn by 1/1/1900 Marriott,Aloft Chapel Hill,Hampton Inn&Suites Chapel Hill/Carrboro,Hyatt Place Southern Village, AC Marriott, Tru by Hilton Printed: 4/9/2025 Copyright©2015 iDSS.All Rights Reserved. Page: 3 of 4 Sales Rep: Marlene Barbera Account Name Event Type Market Type Source Lead Sent Scope Economic Attend Peak Requested Contracted Event Name #Partners Event Start Impact Est Rooms Rooms Pickup Current Status Sent Lead Event End New/Repeat Actual Partner List Decision Date Status: LEADS SENT North Carolina Basketmakers'Association Conference/Meeting 0 Cvent-Copied on lead 3/28/2025 $0.00 0 123 409 0 NCBA Convention 3/10/2025 New $0.00 Tentative 2 3/13/2025 0 Sheraton Chapel Hill Hotel, Carolina Inn,The 1/1/1900 The Association of College and University Conference/Meeting 0 Cvent-Copied on lead 3/28/2025 $0.00 0 48 192 0 Housing Officers-International AUCHO-I-SHOI 2026 2/8/2026 New $0.00 Tentative 3 2/11/2026 0 Carolina Inn, The,Graduate Chapel Hill,Hampton Inn&Suites Chapel Hill/Carrboro 1/1/1900 Event Count: 16 $0.00 0 899 2,383 0 $0.00 0 Printed: 4/9/2025 Copyright©2015 iDSS.All Rights Reserved. Page: 4 of 4 Visitor Bureau Communications/Social Media Department Highlights: March 2025 Publications/Fivers/Online Campaigns/Videos in March–Annual Report 23-24 finished on March 5. Will be digital publication. Updated and printed What's Open in March sheet and placed in Welcome Center for walk-in visitors. Sent new copy for updated Carrboro brochure on March 14. Continue to promote the new Sneak Piques videos with online promotions of Carrburritos this month. Continuing Meetings Videos with CLEAN–Next round of Meetings Videos are in progress–The Graduate, Sheraton, The Siena, Courtyard by Marriott and Friday Center with Marlene Barbera. Activities from Tina Fuller/Social Media website updates -Reels & Instagram -Raleating–Tandem on March 4; 919 Eats on Proximo on March 11; Tonya Council's New Cafe on March 11; Raleating Chapel Hill Chill Ice Cream on March 18; Que Chula on March 20; Spring Exhibits at Ackland with Chapel Hill Magazine on March 25; Coco Bistro on March 26. Work with VisitNC –Travel Writers– Plan to meet with six writers including freelance writers, magazine editors, content creators and more at the VisitNC Tourism conference April 7 to pitch the destination. March Travel Media Assistance–Pitched new restaurant information to freelancer Amethyst Ganaway for possible inclusion in a late spring/early summer visit for story in Esquire Magazine; Sent images to Freelance Writer Katherine Clemmons for USA Today story on Chapel Hill; Sent images of Carrboro Farmers' Market to Modern South Magazine's Writer Kristen Harrington; Followup with Charlotte travel writer/influencer Shionda Farrell on possible fall visit; Community Sports News on Farmers Markets; Sent info or responded to DTH reports - Ani Hunanyan, Victoria Yang and Lauren Zola; Sent visitor information to writer David Alan visiting from New Jersey, Tar Hill Citizen info for Spring; Sent information and images to ConventionSouth for upcoming event planner guide; West Virginia influencer Harrison Jordan interested in visit; Sent updates for the Pride Journey website on our destination. March Stories Appearing and/or Media Mentions: -North Carolina Weekend Arts Feature including Peel Gallery in Carrboro and story on Sutton's Drug Store. Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month; Our State Magazine newsletter on Carolina Basketball Museum Numerous stories on announcement of International soccer returning to Chapel Hill including SportsTravel, GoHeels.com. Tar Heel Times and Chapelboro.Four Daily Tar Heel stories– 1)New Visitor Board members; 2) Representing the culture around us: North Carolina sees increase in hospitality job employment and revenue 3) Following 10 year anniversary, EDPNC continues to aim for economic growth in the state and 4) BOCC Occupancy Tax Discussion; 20 Most Beautiful Botanical Gardens to visit this spring in nctripping; Our State story on 11 Day Trips to Take in North Carolina including Chapel Hill; Eaters Carolina– 15 most anticipated restaurants in the Carolinas opening in spring 2025; Consumer affairs study ranks Chapel Hill among best NC cities to move to; 8 Best Sports Bars in the Triangle for March Madness in Eaters Carolina. Sent March press releases: 23-24 Annual Report published; International Soccer Clubs Mexico and Turkey to meet in Kenan Stadium June 10, 2025. March Blogs–Top 10 Spring Events to Attend in Chapel Hill & Orange County and Coming to Chapel Hill for Mexico vs Turkey–Here's Your Game Plan. Publication Inventory Inventory as of March 31, 2025: Official 2025 Visitors Guide-18,200; Official Visitors 24-25 Map-5,700 Dining Map Pads 24 from December 2024 and 2 Mural Map Pads; March Website Visits–57,683 Other Accomplishments/Communications Activities Met with Pix Walsh and Tina Fuller on May 31 for mid-year check-ins of 2025 goals on NeoGov. Participated in weekly staff Teams Calls and worked with new Saturday receptionist Carla Horton on 3/22 Participated in VISITNC Webinar on 3/13 on VisitNC Quarterly Update and ordered state road maps Participated in call with CLEAN on project status updates on 3/5 Participated in 3/17 overview call of upcoming international soccer coming to Kenan in June Call with Jay Donovan on City App on 3/12 Reviewed Tina's April social media calendar Met with Tina on blog assignments for April—June. Patty wrote and sent April Check It Out on March 28 to 3780 subscribers. Tina Fuller Website/Social Media Report March 2025 March 2025 Social Media Likes & Follows. Platform Beginning Ending Increase/decrease Posts (previous month end) FB 26,401 26,664 263 13 *BlueSky 380 423 43 6 Instagram 8,248 8354 106 8 Pinterest 603 602 -1 3 YouTube 353 355 2 0 Threads 1,437 1451 14 5 Linkedln 307 313 6 3 2024-2025 Website Sessions by Month 2024-2025 Jan Feb Mar April May Jun Sessions 42,189 48,913 57,683 Users 34,984 40,552 48,078 Pageviews 81,289 93,699 107,733 New Users 33,442 38,763 46,127 Sessions by OS 54.46% OS 48% OS 54.% Channel Average 56.9%/36s per session 53.7%/36s 53.7%/36s Engagement Rate/Time Spike in Day of Sat Jan 25, OS 814 Sun Feb 16, OS Sat Mar 22, Week 820 OS 1,019 Request for 86 88 74 Literature Newsletter 55 44 83 Subscriber RFP 0 2 5(some spam) Tina created a landing page for the International Soccer event coming June 10. Tina created social media posts and oversaw and monitors our multiple channels; added events and farms to Visit NC Farm App Tina writes monthly Tourism by the Numbers newsletter. She edited and posted the soccer March blog and maintains and oversees updates for www.visitchapelhill.org. She took video at Tonya's Cafe and she and Pix put together the Coco Bistro reel among others.