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HomeMy WebLinkAbout2025-03-19 CHOCVB Agenda CHAPEL HILL/ORANGE COUNTY VISITORS' BUREAU BOARD OF DIRECTORS MEETING 8:00 A.M.-9:30 A.M. March 19, 2025 The Sheraton Chapel Hill Complimentary Parking and Breakfast I. Call to Order Karen DeHart, Chair II. Introductions Room Round Table a. Welcome Creston Woods as a new board member Comments from Creston III. Approval of Minutes Karen DeHart, Chair IV. Visitors Bureau Updates Laurie Paolicelli, Director a. Soccer Tournament, Budgeting, Presence at Virgina Visitors Center V. How we are attracting more business here mid-week Clean Design and Marlene VI. Budget Overview Hannah Hemphill, Biz Officer VII. Update from board members Karen DeHart, Chair a. Meredith Saybe, Union Grove Farms b. Katie Murray,Uproar 2025 c. Allison Reid, UNC Initiatives d. Jerri Lynn Schulke, Downtown Chapel Hill e. Craig Lloyd, Hillsborough events VIII. Old Business Karen DeHart, Chair IX. Adjournment Chapel Hill/Orange County Visitors Bureau Advisory Board Meeting North Carolina High School Athletics Association January 15, 2025 8:00—9:30 AM Board Members Present: Paris Miller-Foushee, Donald"D.R."Bryan—Vice Chair, Craig Lloyd, Allison Reid, Karen DeHart—Chair, Wendy Smith, David Putnam, Jon Hartman-Brown, Jeri Lynn Schulke,Meredith Saybe, Sally Greene Not Present: Matt Hughes, Steve Peck, Randee Haven O'Donnell, Heidi Werner-Dawson Staff Attendance: Laurie Paolicelli, Hannah Hemphill, Marlene Barbera, Katie Murray Guests: Lisa Kaylie-prospective board member, Jason Boyer—Media Two, Jessica Herschaft- Clean, Maylon Andrews—UNC Student, Commissioner Que Tucker-NCHSAA Call to Order Karen DeHart called the meeting to order at 8:05 AM. Round Table Introductions Welcome to NCHSAA from Commissioner Que Tucker Approval of Minutes Karen DeHart requested a motion to approve the minutes from the November 20, 2024 board meeting. Paris Miller-Foushee made a motion to approve the minutes for both meetings and Meredith Saybe seconded the motion. With all members in favor,the minutes were approved as submitted. Executive Director's Report • Following up on the November board meeting, it was decided to keep the meetings. • Presentation updating board on the growth of tourism in Orange County over the last twenty years, including increased inventory and occupancy in the county. o David Putnam asked about how we are generating leads. Marlene answered speaking to our CVENT software that distributes leads and sales travel. Corporate and association brings leads o Town and Gown Conference—UNC bid for conference in June 2026 and was shortlisted. Ultimately the bid was awarded elsewhere. Are the ads making a difference? Jason Boyer from Media Two • Media Two takes our assets (creative) and looks at how best to distribute the content. • Leisure Campaign: Media Strategy, FB &IG, Seach and Display, but also digital video, publisher direct,placement strategies (display, CTV (connected tv, such as firestick, roku, etc), direct buys) o Media Strategy based on seasonality and has reassessed based on trends and analytics,with spring leading into summer being higher. For Approval March 19, 2025 o Performance highlights (July-Dec): 1.5 million video views, 73 literature requests and 11 newsletter subscriptions, search activity has a 8.95% click through rate, media drove 32% of new users to visitchapelhill.org o Sneak Piques—In-state optimize toward video views to showcase Sneak Piques video creative. So far they have highlighted 8 different Sneak Piques. o Learnings: Steel String Brewery was the top performing social creative, women more likely to engage with the ad with men more likely to CTR to website, Charlotte had highest in state engagement,non-brand search traffic is places to visit in NC "NC Getaways" "what to do in North Carolina?" "What to do near Duke University" ■ Paris Miller-Foushee asked how many hotels offer spa treatments. Marlene answered that there is no designated resort for spa treatments • Business & Conferences: Campaign extension seeks to grow corporate business meetings in area hotels and included Florida, Georgia, and NC o FY25 Trends— 19 RFP requests, 89% search conversions, airports ad, 6.8% CTR(71%year of year improvement) ■ David asked about the average RFP flow? Jason clarified there was not a good metric for comparison ■ Meredith asked if are we back to pre-COVID numbers? Marlene answered that corporate meetings have not reached pre-COVID but increasing. Jason highlighted that quarterly gatherings are an increasing trend post-COVID due to more remote working. ■ Matt Hughes had an observation about conferences that might have missing potential due to budget constraints. ■ Meredith asked how does the Visitors Bureau feature other meeting spaces that do not have a hotel component. Marlene discussed how typically planners want everything under one roof, but the Visitors Bureau can direct other types of business to different meeting spaces. ■ Paris Mill-Foushee brought up that some venues won't look at long term bookings, which Marlene confirmed can be an issue with meeting spaces in Orange County. Logo exploration • Laurie followed up with an update on the request to reevaluate our logo design. We are currently looking at biding for our advertising agency in 2026 and would want to wait until then for a redesign. • Laurie gave the board a handout with logo design options and asked them to review it to revisit at a later board meeting. o David asked when was the last brand update? 2011. o DR asked if has the group made a decision to actually change the logo?No, but next month's board meeting will further discuss Partner Updates • Craig Lloyd— Seafood Festival in Hillsborough, Antique Festival coming up in April 2025 2CHOCVB BOD Meeting January 15 , 2025 For Approval March 19, 2025 • Katie Murray—End of year fundraising netted—$30k, current exhibit 3rd annual poet/visual artist, 2024 BIPOC artist in resident on 1St Friday • Allison Reid—no major updates, week of celebration keynote address of Sheryl Brown Henderson January 22nd at 6:30pm. • Jon Hartman-Brown—Library ribbon cutting at the Drakeford Center Feb 21 st Parking Lot: • Logo update discussion • Budget overview Next meeting: February 19, 2025 at the Carolina Inn Matt Hughes made a motion for the meeting to adjourn, which was seconded by Paris Miller-Foushee. The meeting was adjourned at 9:27 AM. 31 Page CHOCVB BOD Meeting January 15 , 2025 Current and YTD Expendituresand Revenue February 2025 COO eK%tMo"th YTD cludesfundsencum1e nnua�eoo aBVOG�jUSE REVENUE Chapel Hill Support $0.00 $531,854.73 $581,854.00 91.40/6 Occupancy Tax* $137,729.15 $1,465,288.74 $2,126,700.00 68.9% Appropriated Fund $0.00 $0.00 $764,999.00 0.0% I nterest $0.00 $9,950.00 $0.00 0.0% America 250 Grant Revenue $0.00 $0.00 $10,000.00 0.0% Arts Commission Revenues $19,536.10 $75,698.19 $248,831.00 30.40/6 TOTAL $157,265.25 1 $2,082,791.66 $3,732,384.00 55.8% Transfers General Fund $0.00 $0.00 224,000.00 0.0% Transfers I County Administrative Fee $0.001 $0.00 $99,042.00 0.0% Subtotal $0.00 $0.00 $323,042.00 0.0% Salaries/Benefits $52,380.94 $470,136.20 $692,366.00 67.9% Subtotal $52,380.94 $470,136.20 $692,366.00 67.9% Travel $0.00 $12,840.99 $20,000.00 64.2% M Ilea $578.62 $1,285.88 $2,500.00 51.4% Telephone -$100.00 $0.00 $0.00 0.0% Postage $0.00 $2,525.92 $3,000.00 84.2% Freight $284.15 $2,611.26 $4,000.00 65.3% Building Rent $0.00 $116,747.09 $166,708.00 70.0% Printing $119.50 $2,220.94 $3,300.00 67.3% Dues $9,700.00 $16,558.00 $17,537.00 94.40/6 Subscriptions $0.00 $19,158.81 $31,961.00 59.9% Dept Supplies -$27.72 $23,780.84 $30,257.00 78.6% OfficeSupplies $0.00 $552.57 $700.00 78.9% Computer Supplies $0.00 $1,022.12 $643.00 0.0% Contract Services $2,532.66 $30,392.02 $30,392.00 100.0% Electricity $364.26 $2,554.97 $6,000.00 42.6% Strategic Alliances $0.00 $4,300.00 $10,800.00 39.8% Subtotal $13,451.47 $236,551.41 $327,798.00 72.2% Advertising $47,833.00 $1,140,892.99 $1,571,070.00 72.6% Sales& Promotion,Events,Ent. $1,006.13 $40,175.48 $83,851.00 47.9% Marketing Promotions-America 250 Grant $1,500.00 $1,523.62 $10,000.00 15.2% Trade Shows $0.00 $4,836.07 $14,775.00 32.70/6 SalesTravel $0.00 $1,272.13 $10,800.00 11.8% Research $250.00 $750.00 $2,200.00 34.1% Publications $5,350.00 $84,096.34 $100,416.00 83.7% Subtotal $55,939.13 $1,273,546.63 $1,793,112.00 71.0% Total Overhead,Personnel,Ops $121,771.54 $1,980,234.24 $3,136,318.00 63.1% Recurring Capital Building Im rovements $0.00 $1,920.00 $15,000.00 12.8% Arts Commission Personnel Salary/Benefits $25,392.04 $205,099.48 $302,201.00 67.9% Operating Travel $0.00 $2,968.02 $3,000.00 98.9% Trainin Devel oment $0.00 $250.00 $250.00 100.0% M ileage $0.00 $945.01 $1,500.00 63.0% Postage $0.00 $73.00 $100.00 73.0% Building Rent-71390 $9,441.63 $85,132.26 $113,760.00 74.8% Printing $0.00 $633.70 $2,475.00 25.6% Advertising $0.00 $11,561.82 $10,000.00 115.6% Dues $0.00 $450.00 $450.00 100.0% Dept.Supplies $0.00 $4,951.77 $6,000.00 82.50/6 Dept Supplies-71390 $0.00 $1,023.35 $1,970.00 51.9% officesupplies $0.00 $738.11 $1,000.00 73.8% Office Operations-71390 $0.00 $7,279.71 $10,000.00 72.8% Contract Services $0.00 $0.00 $5,490.00 0.0% Program Expense -$3,921.28 $10,206.00 $17,019.00 60.0% State Arts Grant $0.00 $32,340.00 $47,340.00 68.3% Local Arts Grant $0.00 $28,800.00 $28,800.00 100.0% Total Arts Commission $30,912.391 $392,452.231 $551,355.00 71.2% TOTAL Expenses $152,683.93 $2,374,606.47 $3,702,673.00 64.1% *Occupancy Tax Reflects January Collections Tab 5-DBM Orange County,NC+:Chapel Hill-Orange County Visitors Bureau Currency:DSD-U6 Dollar cnapel run-Orange county visitors bureau For the Month of January 2025 Percent Changes for the Month of January 200 150 ----- -------- 100 ------ ------- -- ------ _....... ____ _-__--- ----- ------ ___. __ -------- 50 ---.. ------ ----- - -- ------- ___ ____. __ ..:__. __ --- -- - - -------- ....- --- 0 -50 .........__. _ -100 ............. ........._. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 -*-Occupancy -m-ADR --RevPAR We Th Fr Sa. Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr � Jan 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Thisyear 25.3 33.2 42.7 47.5 39.5 51.6 70.9 51.0 49.5 50.3 45.7 29.9 55.5 69.8 68.8 48.6 65.5 73.9 35.4 33.9 51.4 53.1 48.6 68.1 74.1 32.9 56.8 65.1 60.1 58.2 59.5 Last year 23.0 30.5 33.6 39.4 44.5 40.6 38.9 56.1 64.8 60.0 48.3 78.5 79.0 31.2 34.1 49.8 68.3 48.4 48.9 45.0 40.3 73.9 59.7 58.9 65.7 53.2 48.3 34.2 42.1 48.4 48.7 Percent Chane 9.9 9.0 27.1 20.4 -11.4 27.1 82.2 -9.1 -23.5 -16.2 -5.3 -62.0 -29.8 123.4 101.7 -2.4 -4.0 52.6 -27.6 -24.7 27.5 -28.1 -18.5 15.5 12.8 -38.3 17.7 90.5 42.9 20.2 22.0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 This year 122.12 122.16 132.98 145.04 135.05 149.03 163.08 145.86 151.50 144.33 139.83 123.84 154.79 164.63 168.16 146.31 178.48 193.39 134.82 136.24 151.78 151.19 155.80 172.17 204.21 136.35 151.89 148.41 150.37 155.22 177.09 Last year 124.44 117.83 118.05 123.93 127.80 135.06 130.85 133.07 135.60 137.46 135.00 185.16 197.62 140.54 131.72 142.69 163.90 139.86 133.79 137,40 143.02 172.86 142.61 134.95 139.76 139.58 141.70 125.78 129.68 134.63 130.64 Percent Change -1.9 3.7 12.7 17.0 5.7 10.3 24.6 9.6 11.7 5.0 3.6 -33.1 -21.7 17.1 27.7 2.5 8.9 38.3 0.8 -0.8 6.1 -12.5 9.3 27.6 46.1 -2.3 7.2 18.0 16.0 15.3 35.5 Jan 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 16 19 20 21 22 23 24 25 26 27 28 29 30 31 "Last 30.87 40.61 56.80 68.87 53.28 76.93 115.68 74.38 75.07 72.60 63.93 36.97 85.92 114.93 115.70 71.12 116.98 142.89 47.78 46.23 77.97 80.32 75.73 117.16 151.39 44.81 86.31 96.62 90.35 90.34 105.29 28.6135.9339.68 48.86 56.94 54.85 50.94 74.66 87.86 82.54 65.20 145.31 156.20 43.91 44.94 71.06 111.93 67.73 65.46 61.90 57.64 127.77 85.09 79.51 91.87 74.31 68.44 42.99 54.53 65.19 63.67 7.9 13.0 43.1 40.9 -6.4 40.3 127.1 -0.4 -14.6 -12.0 -1.9 -74.6 -45.0 161.8 157.5 0.1 4.5 111.0 -27.0 -25.3 35.3 -37.1 -11.0 47.4 64.8 -39.7 26.1 124.8 65.7 38.6 65.4 Jan 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 This year 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 Last year 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600. 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 Percent Change 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7Percent n 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 This year 404 532 683 760 631 826 1135 816 793 805 732 478 888 1117 1101 778 1049 1182 567 543 822 850 778 1089 1186 526 909 1042 961 931 951 Last year 368 488 538 631 713 650 623 898 1037 961 773 1256 1265 500 546 797 1093 775 783 721 645 1183 955 943 1052 852 773 547 673 775 780 Chane 9.9 9.0 27.1 20.4 -11.4 27.1 82.2 -9.1 -23.5 -16.2 -5.3 -62.0 -29.8 123.4 101.7 -2.4 -4.0 52.6 -27.6 -24.7 27.5 -28.1 -18.5 15.5 12.8 -38.3 17.7 90.5 42.9 20.2 22.0 Jan 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 2A 25 26 27 28 29 30 31 7 This year 49389 64975 90880 110185 85248 123088 185095 119003 120106 116163 102293 59158 137470 183882 185126 113792 187169 228621 76443 73965 124747 128510 121170 187463 242223 71700 138101 154596 144562 144551 168472 Last year 45779 57488 63491 78177 91097 87763 81499 119461 140581 132063 104327 232495 249921 70248 71897 113895 179091 108361 104729 99838. 92220 204433 136151 127222 148989 118892 109500 68779 87247 104305 101674 Percent Chane 7.9 13.0 43.1 40.9 -6.4 40.3 127.1 -0.4 -14.6 -12.0 -1.9 -74.6 45.0 161.8 157.5 0.1 4.5 111.0 -27.0 -25.3 35.3 -37.1 -11.0 47.4 64.8 -39.7 26.1 124.8 65.7 38.6 65.4 A blank row indicates insufficient data. 20250 Costar Group.This STR Report is a publication of STR,LLC and STR Global.Ltd.,Costar Group companies,and is intended solely for use by paid subscribers.The information In the STR Report Is provided on an"as is"and"as available"basis and should not be condrued as investment,tax,accounting or legal advice.Reproduction or disidbution of this STR Report,in whole or pan,without wr'6ten permission Is prohib8ed and subjed to legal action.If you have race-this report no are NOT a subsa to this STR Report,please contact ue Immediately.Sourm:2025 STR,LLC I STR Global.Ltd.-Ing ae"STR". Fiscal Year 2024-2025 February 2025 Sales Report Current Month Year to Date Same Period Last Year Confirmed Bookings 1 21 20 Number of Room Nights 80 1681 1443 Estimated Spending $34,976 $667,145 $557,353 Leads Generated 10 87 97 Leads: • Novo Nordisk NC Leadership Team Meeting. March 2025. 25 room nights. 3 day meeting for 20 • 2026 COAI convention. April 2026. 245 room nights. 5 day meeting for 150 • GSK FRM New Hire Start. Jan 2025. 48 room nights. 5 day meeting for 15 • Hotel Source Assist. Jan 2025. 159 room nights • Hotel Source Assist. Jan 2025. 43 room nights • Hotel Source Assist. Feb 2025. 43 room nights • Midwest Universities Analytical Chemistry Conference. Oct 2025. 100 room nights • Myers Wedding. Oct 2025. 32 room nights • Avalara. Feb 2025. 80 room nights. 2 day meeting for 100 • Vector Control Regional Meeting. May 2025. 30 room nights. 2 day meeting for 15 Sales Activities: • Completed end of month report • Attended Weekly staff meetings • Follow up with venues that have not responded to RFP's. • Follow up with planners that have outstanding RFP's. • Attended calls with Clean to discuss upcoming marketing strategies • Prepared presentation on Cvent for Advisory Board meeting • Assisted Amy Gagino with hotel recommendations near the Friday Center • Sent Martina from ATMA bullet points on what is important to focus on at hotels for video shoots to gather feedback. Asked her to send photos of ballroom set ups for video. • Scheduled video shoots with hotels • Reviewed and edited scripts and shot scenes • Ca for meeting video shoots • Video shoot at the Carolina Inn • Attend 2-day MPI-CC conference at the Sheraton • Video shoot at the Graduate, Friday Center and Courtyard • Attend AHA/ CVB/DMO annual sales meeting • Call with Jane Humphreys about upcoming wedding • Meet with Laurie to discuss the upcoming budget, goals, Town of Chapel Hill meeting and Cvent marketing • Attended meeting for Uproar updates • Prepared for Town of Chapel Hill Outside Agency Funding Work session Fiscal Year 2024-2025 February 2025 Sales Report • Canceled Amazon music subscription • Meet with AMS and potential painter for the deck project • Several calls with Chelsea and team from Cvent to gather 2023 vs 2024 stats for presentation. Also discussed changing our advertising options with them and upcoming contract renewal. • Worked with planner Cathy Sherrill on a possible RFP and what locations would work • Assisted with hotel room booking for Roger Stancil • Provided copy about the new "Places and Spaces" video series for Tina newletter • Assisted planner Ashley Centeno with getting VG and maps for her upcoming conference on campus. • Completed my portion for the Major Services Form and Performance measures for the county. Reviewed upcoming budget numbers and made recommendations for 2025-26 budget. • Assisted Janice Tyler with contacts for Chapel Hill Toffee for her conference • Sent hotels an email about the upcoming international soccer match • Assisted Penny Rich with list of unique venues in Chapel Hill • Prepared response outlining 2023 vs 2024 leads to all four ATMA hotels. Provided a deeper dive into the Courtyard numbers detailing markets segment variations and lead sources and possible reasons for increases and decreases. Also provided industry meeting statistics. • Contacted planner Sara Davis and presented to the Cl and Sheraton to see if she would add them to her RFP. She did. • Contacted planner Nicole Andrews and presented Siena, Sheraton and Courtyard to see if we could forward her RFP to them. She allowed it. • Contacted clients with Web RFP leads. • Contacted planner Ling Rudicil to see about setting up a site tour at the Graduate. Also assisted her with ideas for entertainment/ music for her conference • Sent Martina list of competitors that also bid on the CUPA conference and GSK meeting • Contacted ATMA about outstanding lead in Cvent that had not been responded to. • Call with bride Farron Hovland to discuss upcoming wedding • Call with Michael Smith from UNC to discuss upcoming j Definites: • Steven D Bell Hall Grand Opening. $34,976. Aloft, Courtyard, Hampton, Hyatt, Tru, Lost: • NeoGeonomics Directors Meeting. Cancelled • 2025 Cohort and Accelerating Equitable Outcomes Kickoff Meeting. Booked outside OC • (AR) Yale RDU. Cancelled • NCCA Fall Conference. Booked at Sheraton Imperial a p O O O O i O O O O O O N u u I I O L" � N �p N W y V v°�i V •91 bl cl �+ I m , a � I I i I b o 0 0 0 i u o o o o ( o o o 0 W o 0 0 0 0 0 o O o 0 o 0 0 0 0 0 0 0 O o Qq m m as o9 ss vo m m � Qi C C7 A N N N O In N N N O N N N O N N N O N N N O rA n W o o O o o I O Cl Cl o 0 0 0 0 o O O o 0 0 0 0 Fil •� N N N N N N N N N N N N S N N N S O� c, ~ Q1 h lo C O V) ~ O c) O C V] v y N N N N � � W W A N d' V 'r i N M r� .-i � N .. ,-� �--i N .-, .-, �•-� ! 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C N ; O co [7 y a a v b �D U o q fa p 'O v ie '`� >, U 'd o 0 (0 u 4+ o i u \ ) :\ u % \ y s \ \A \\\ A �\ £ ) � \ / ) d ) \ \ \® a s a s a a \\? 4 ) < t ( m c ® ° \ � ) ) � «4CDu u % \■ m � m « o m ) / r 2 7 } a / � kf) ■ q LU U 2 . 2 � ) � � ) � � ) � \ LL.LLJ \ \ / \ } / l o LLJ ( \ w z / \ ui \ { \ � / bll N ` © \ k\ \ ~ ® M \ 4-J 4j Visitor Bureau Communications/Social Media Department Highlights: February 2025 Publications/Flyers/Online Campaigns/Videos in February– Finishing Annual Report 23-24.Will be digital publication. Updated and printed What's Open in February sheet and placed in Welcome Center for walk-in visitors. Continue to promote the new Sneak Piques videos with online promotions of Merritt's Grill this month. Received new video on Gov Josh Stein for welcome center on Feb 27. First of several Meetings Videos that will be done with CLEAN–The Carolina Inn with Marlene Barbera is done. Heart of the Hills Guided Tours have ended. Now using printed brochure and QR codes for tour. Activities from Tina Fuller/Social Media website updates - Reels & Instagram - Graduate Hotel February 2; Que Chula on Feb 4; Chapel Hill Magazine–Tar Heel Gear shops on Feb 15; Wondereat–repeat–Carolina Brewery on Feb 18; cofemmetravels–Merritt's on Feb 18; Raleating–Snooze AM on Feb 24; Bestlocalnc–Crossroads Chapel Hill Dining on Feb 25; Raleating–Heel &Horn on Feb 26; Xolox,Tacos posts on Feb 15 and 28. Work with VisitNC –Participated in the Travel Guide Roadshow highlighting Orange County for the 2026 NC Travel Guide on February 10. Visited with Pix Walsh the NC Women's Correctional Facility 1-800- VisitNC Call Center on February 26 which is run by NC Commerce Dept. Highlighted what's going on in Orange County and spoke to 18 people. February Travel Media Assistance–Sent information for Spring story to NC Triangle Relocation Guide; Content Creators/Influencers interest in our destination– Shiona Farrell–Charlotte, Courtnery& Matt of World of Court in Houston. Sent info to DTH reporter Meredith Blair Kearson on Drake Library Complex for story. February Stories Appearing and/or Media Mentions: -Hillsborough and Orange County–7 Great Things to Do nctripping.com; StylePrint Magazine Story includes Cest Ci Bon Cooking School classes in best hands-on Culinary experiences in the South; USAToday lOBest readers named Morehead Planetarium& Science Center 5th best US planetariums; Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month; Our State Magazine newsletter features Carolina Basketball Museum; Our State Magazine Winter at Montrose Gardens story; Eater Carolinas– 12 Best New Restaurants in the Triangle includes Proximo; Daily Tar Heel Stories new Drake Library Complex VisitHillsboroughNC worked with WRAL Out & About on sponsored content on a Visit to Hillsborough–Bureau shared this. Sent February press releases: New Board Members for 2025. February Blogs–Experience Chapel Hill Together: A Travel Guide for Every Age Publication Inventory Inventory as of February 28, 2025: Official 2025 Visitors Guide-19,550; Official Visitors 24-25 Map-6,600 Dining Map Pads 39 from December 2024 and 2 Mural Map Pads; February Website Visits–48,913 Other Accomplishments/Communications Activities Participated in weekly calls staff and bi-weekly calls with CLEAN Participated in VISITNC Webinar on 2/13 on 101 Webinars Tracked visitor index for January Reviewed Tina's March social media calendar. Added performance Goals for myself, Pix and Tina in Neogov for 2025. Enewsletter-Wrote and sent March Check It Out on February 28 to 3,759 subscribers. Assisted with Major Services Forms, 25-26 Budget and Performance Measures due to county for 25-26 New Saturday Receptionist will start March 15 after training in HR on March 10. Had call with Crowdriff on February 12, but have decided to not do that. Plan to speak in July to international students attending UNC on what do in the area. Tina Fuller Website/Social Media Report February 2025 February 2025 Social Media Likes & Follows. Platform Beginning Ending Increase/decrease Posts (previous month end) FB 26159 26401 242 18 *BlueSky 380 Instagram 8143 8248 105 9 Pinterest 602 603 1 1 YouTube 351 353 2 2 Threads 1439 1437 -2 8 Linkedln 303 307 4 0 *Replaced Twitter with BlueSky going forward per Laurie 2024-2025 Website Sessions by Month 2024-2025 Jan qqm e ffrIffamPs Jun Sessions 42,189 48,913 Users 34,984 40,552 Pageviews 81,289 93,699 New Users 33,442 38,763 Sessions by OS 54.46% Channel Average 56.9%/36s per uses 53.7%/36s Engagement Rate/Time Spike in Day Sat Jan 25, OS 814 Sun Feb 16,OS of Week 820 Request for 86 88 Literature Newsletter 55* 44 h Subscriber RFP 0 2 *includes walk-in sign-ups Tina created social media posts and oversee and monitors our multiple channels; added events and new farms to Visit NC Farm App Tina writes monthly Tourism by the Numbers newsletter. She edited and posted the February blog, and maintains and oversees updates for www.visitchgpelhill.org.