HomeMy WebLinkAbout2025-01-15 CHOCVB Agenda CHAPEL HILL/ORANGE COUNTY VISITORS' BUREAU
BOARD OF DIRECTORS MEETING
8:00 A.M.-9:15 A.M.
Wednesday, January 15, 2025
The North Carolina High School Athletics Association Conference Room
222 Finley Golf Course Rd, Chapel Hill(Near Finley Golf Course)
Complimentary Parking and Breakfast
L Call to Order Karen DeHart, Chair
II. Introductions Room Round Table
III. Approval of Minutes Karen DeHart, Chair
IV. Welcome to NCHSAA Commissioner Que Tucker
V. Executive Director Report Laurie Paolicelli, Director
VI. Are the ads making a difference? Jason Boyer, Media Two
VII. Budget Overview Laurie Paolicelli, Director
VIII. New Business/New Board Members Karen DeHart, Chair
IX. Old Business Karen DeHart, Chair
X. Adjournment
Guest speaker: Que Tucker is the North Carolina High School Athletic Association's Commissioner. A native
of Rockingham County, Tucker came to the Association in 1991 after a stint as an assistant coach for the
North Carolina State University women's basketball program. In December 2015 Tucker was named the
Commissioner for the NC High School Athletic Association, located in Chapel Hill.
Jason Boyer, Media Two:As the primary media buyer for the Chapel Hill/Orange County Visitors Bureau,
Jason oversees all aspects of campaign strategy, negotiation, and execution. Currently with Media Two for
more than four years, Jason excels in leveraging data to plan, strategize, and manage campaigns that align
with brand and business objectives.
Chapel Hill/Orange County Visitors Bureau
Advisory Board Meeting
Carolina Inn
November 20, 2024
8:00—9:15 AM
Board Members Present: Tanya Moore, Karen DeHart- Chair, David Putnam, Heidi Werner Dawson, Jon
Hartman-Brown, Wendy Smith, Anna Richards, Jeri Lynn Schulke, Paris Miller-Foushee, Randee Haven-
O'Donnell, DR Bryan—Vice Chair, Craig Lloyd
Not Present: Matt Hughes, Steven Peck, Meredith Saybe
Staff Attendance: Laurie Paolicelli, Patty Griffin, Tina Fuller, Hannah Hemphill, Pix Walsh, Katie Murray,
Steve Brantly
Guests: Rick Steinbacher, Tim Hoke, Allison Reid
Call to Order
Karen DeHart called the meeting to order at 8:09 AM.
Welcome to the Carolina Inn by Heidi Werner Dawson.
Round Table Introductions
• Welcome to Allison Reid, who will be succeeding Tanya Moore as the representative from UNC.
• Welcome to Craig Lloyd, representing the Hillsborough Chamber position on the board.
Approval of Minutes
Karen DeHart requested a motion to approve the minutes from the October 16, 2024 board meeting. Wendy
Smith made a motion to approve the minutes for both meetings and Jeri Lynn Schulke seconded the motion.
With all members in favor, the minutes were approved as submitted.
Executive Director's Report
• Presentation of Certificate of Appreciation as a thank you to Tanya Moore for six years of service to
the Advisory Board.
• Marketing updates:
o Logo update: Do we need to update the logo to include more parity between the towns?
■ Survey had split results, with half saying the logo is fine as is and half looking for
change.
o Advertising agency search
■ The Visitors Bureau will be going out to bid to explore new ad agencies.
■ Hold on logo changing until the ad agency for FY25/26 is chosen.
o Current ads running in tourism and meetings market
■ Paid search reaches people precisely when they are looking for information regarding
meeting/conference plannings.
0 2025 Visitors Guide
For Approval January 15, 2025
■ Going to press and will be delivered in December. This year is fewer pages, but still
covers all information.
o Carrboro brochure is being reviewed and redone.
o Sneak piques doing well with 273k plays on Facebook.
o Building group business— Sheraton is the third largest meeting space in Orange County.
0 2025 Slight Growth—
■ Tourism industry is expected to continue to grow slowly
■ Looking at 2025 as a normalized year for travel, looking to target new demographics
and interests.
Carolina Athletics Capital Projects and Facilities—Rick Steinbacher
■ Future of the Dean E. Smith Center Presentation
• Arena selection process includes teams of people to envision what it will look like. There is also a
planning phase to determine potential paths forwards. This includes internal engagement and
alignment, site analysis, construction options and costs, and options for repairing, renovating, or
replacing.
o Question from Jeri Lynn asking where teams would play during renovations?
■ Options include playing conference games in Greensboro and Charlotte, non-conference
games at Carmichael, or could renovate while playing Smith Center with reduced
capacity.
0 7 Options as of today
o Repair and Maintain- 20 year cost of$150mil
o Renovate
o Build new: one of five locations (same location, two main location options, bowles parking lot,
Odum Village, satlitte options—Friday Center(demo) and Carolina North)
■ Question from Jeri Lynn about the location of Odum Village?Steinbacher shares a map
of the different proposed sites, available in presentation slide.
■ Question from Steve on whether UNC would entertain having concerts and other events
at the new arena? Steinbacher expects a new arena would be able to compete for some
concerts or shows.
■ Question from Tim Hoke about what economic impact in the community is UNC
considering?
■ Concerns that satellite campuses would impact student traditions and life, such as
rushing franklin st.
• Survey of over 33k fans to determine interest and demand to help determine how many people would
donate, buy a suite, etc.
o Question from David Putnam asking what are the front runner options from survey responses?
Answered with strong concern about not staying on main campus. 5%repair/maintain, 20%
renovate, 75%build new. 80% of responses said they want to see a new build on campus.
2Page CHOCVB BOD Meeting November 20 , 2024
For Approval January 15, 2025
o Question from Jon Hartman-Brown about the long term plans for Carolina North? Chancellor
Roberts commissioned committees, including looking at a master plan with housing, campus
rec, arena. Enrollment growth with the booming growth in North Carolina.
o Question from Steve about corporate hospitality and departure from venues where the only
thing to do is watch the game, social interactions vs. game. Trying to bring in the passion of the
game alongside corporate hospitality that can generate revenue
o Question from Paris Miller-Foushee about the economic impacts of moving arena off campus
for Franklin Street businesses. The project has done focus groups with Franklin St businesses.
o Question from DR Bryan about the number of seat rights having an impact on the decision.
Included in the financial impact models.
Board Meeting Schedule Discussion
• It was proposed to the board by Laurie Paolicelli that we shift to every other month meeting schedule
instead of our current schedule of meetings 10 times a year. It would allow staff to present more robust
reports, decrease meeting costs, and increase attendance at the meetings.
• Advisory board members discussed the proposal and there were several concerns including not having
a strategy for addressing items that might come up between meetings, losing momentum on
collaboration between different partners, increased time needed for the meetings if the schedule shifts,
and whether there is a requirement for monthly budget reports.
• Heidi and Laurie discuss inclusion of sub-committees. This discussion included concerns that
subcommittees would increase staff and board member time commitment.
• Heidi motions and Karen second to move to every other month. Heidi withdraws motion based on
further discussion.
• It was requested that in January the Visitors Bureau could propose an alternative meeting schedule
based on discussion. This includes suggestions from the discussion such as coming up with a directive
about subcommittees, every other month have small group work sessions, the chair being able to call
meetings as needed, and how to focus less on frequency of meetings and more on the structure of the
meeting to foster productivity and collaboration.
Partner Updates
Katie Murray—Arts Commission had first dance performance, holiday bazaar, last week of paint it orange
exhibit (closes on Tuesday). December has 30 Orange County residents . first uproar planning meeting on
Friday, seeking volunteers to get involved for event in August 2025. Jeep raffle still has a ways to go.
Craig Lloyd—Tarheel Antique Festival including from out of state. Haunted House,wedding, rodeo! Elfland
Christmas Festival starting weekend of December 6th
Wendy Smith—art classes. Performances up and running and selling out shows.
Carolina Inn Holiday Market on December 8th 15th, including opportunities for folks from WNC.
31 CHOCVB BOD Meeting November 20 , 2024
For Approval January 15, 2025
Chapel Hill Carrboro Christmas Parade will be held on Saturday, December 7tn
Next meeting: January 15, 2025 at NCHSAA
Jon Hartman-Brown made a motion for the meeting to adjourn, which was seconded by Randee Haven-
O'Donnell. The meeting was adjourned at 9:32 AM.
41 Page CHOCVB BOD Meeting November 20 , 2024
Current and YTD Expendituresand Revenue
November 2024
YTD
UCf�tM�th dudes funds encumber n11-31 gud e B�OC'E�U
REVENUE
Chapel Hill Support $0.00 $100,000.00 $375,000.00 26.7%
Occupancy Tax* $296,344.71 $1,002,470.78 $2,126,700.00 47.1%
Appropriated Fund $0.00 $0.00 $307,790.00 0.0%
nterest $0.00 $5,823.00 $0.00 0.0%
Arts Commission Revenues $6,461.86 $43,043.98 $248,631.00 17.30%
TOTAL $302,806.57 $1,151,337.76 $3,058,121.00 37.6%
Overhead
Transfers General Fund $0.00 $0.00 224,000.00 0.0%
Transfers ICounty Administrative Fee $0.00 $0.00 $99,042.00 0.0%
Subtotal $0.00 $0.00 $323,042.00 0.0%
Salaries(Benefits $53,131.83 $285,617.30 $692,366.00 41.3%
Subtotal $53,131.83 $285,617.30 $692,366.00 41.3%
Travel $1,287.32 $11,490.24 $14,000.00 82.1%
M ileage $80.13 $334.27 $2,500.00 13.4%
Telephone $50.00 $50.00 $0.00 0.0%
Postage $91.29 $1,659.20 $3,000.00 55.3%
Freight $198.72 $1,444.78 $4,000.00 36.1%
Building Rent $11,721.00 $81,584.09 $166,708.00 48.9%
Printing $0.00 $1,742.94 $3,300.00 52.8%
Dues $0.00 $5,581.00 $17,537.00 31.8%
Subscriptions $280.00 $16,642.77 $29,461.00 56.5%
Dept Supplies $98.82 $21,198.73 $28,500.00 74.4%
OfficeSupplies $114.58 $397.65 $600.00 66.3%
Computer Supplies $0.00 $523.12 $0.00 0.0%
Contract Services $2,532.66 $30,392.02 $30,392.00 100.0%
Electricity $305.73 $1,558.12 $6,000.00 26.0%
Strategic Alliances $0.00 $4,300.00 $10,800.00 39.8%
Subtotal $16,760.25 $178,898.93 $316,798.00 56.5%
Advertising $113,083.33 $881,778.40 $1,114,150.00 79.1%
Sales& Promotion,Events,Ent. $3,968.25 $33,375.03 $79,550.00 42.0%
M arketing Trade Shows $186.07 $4,836.07 $14,775.00 32.7%
SalesTravel $737.86 $1,034.38 $10,800.00 9.6%
Research $0.00 $0.00 $2,200.00 0.0%
Publications $18,419.50 $76,955.22 $100,416.00 76.6%
Subtotal $136,395.01 $997,979.10 $1,321,891.00 75.5%
Total Overhead,Personnel,Ops $206,287.09 $1,462,495.33 $2,654,097.00 55.1%
Recurring Capital Building Improvements $0.00 $0.00 $25,000.00 0.0%
Arts Commission
Personnel Salary/Benefits $45,990.19 $120,390.31 $302,201.00 39.8%
Operating Travel $0.00 $2,966.02 $2,500.00 118.6%
Trainin Devel oment $0.00 $250.00 $500.00 50.0%
Milea $331.70 $850.34 $1,500.00 56.7%
Postage $0.00 $0.00 $100.00 0.0%
Building Rent-71390 $9,441.63 $56,807.37 $113,760.00 49.9%
Printing $0.00 $385.03 $3,275.00 11.8%
Advertising $0.00 $8,140.47 $10,000.00 81.4%
Dues $0.00 $450.00 $450.00 100.0%
Dept.Supplies $0.00 $4,571.85 $6,000.00 76.2%
Dept Supplies-71390 $0.00 $464.20 $1,970.00 23.6%
OfficeSu lies -$221.25 $582.47 $1,000.00 58.2%
Office Operations-71390 $216.86 $2,774.59 $10,000.00 27.7%
Contract Services $0.00 $0.00 $5,490.00 0.0%
Program Expense $0.00 $8,802.01 $16,469.00 53.4%
State Arts Grant $8,250.00 $32,340.00 $47,340.00 68.3%
Local Arts Grant $6,000.00 $28,800.00 $28,800.00 100.0%
Total Arts Commission $70,009.13 $268,574.66 $551,355.00 48.7%
TOTAL Expenses $276,296.22 $1,731,069.99 $3,230,452.00 53.6%
*Occupancy Tax Reflects September Collections
Current and YTD Expenditures and Revenue
December 2024
Ct�tM�th YTD
cludesfundsencumber nnuateoo aBVOG�jUSE
REVENUE
Chapel Hill Support $0.00 $100,000.00 $375,000.00 26.7%
Occupancy Tax* $175,015.34 $1,177,486.12 $2,126,700.00 55.40/6
Appropriated Fund $0.00 $0.00 $509,632.00 0.0%
I nterest $0.00 $5,823.00 $0.00 0.0%
America 250 Grant Revenue $0.00 $0.00 $10,000.00 0.0%
Arts Commission Revenues $7,433.11 $50,477.09 $248,831.00 20.3%
TOTAL $182,448.45 1 $1,333,786.21 $3,270,163.00 40.8%
Transfers General Fund $0.00 $0.00 224,000.00 0.0%
Transfers I County Administrative Fee $0.001 $0.00 $99,042.00 0.0%
Subtotal $0.00 $0.00 $323,042.00 0.0%
Salaries/Benefits $52,263.10 $337,880.40 $692,366.00 48.8%
Subtotal $52,263.10 $337,880.40 $692,366.00 48.8%
Travel $500.75 $11,990.99 $14,000.00 85.6%
M Ilea $348.87 $683.14 $2,500.00 27.3%
Telephone $50.00 $100.00 $0.00 0.0%
Postage $0.00 $1,659.20 $3,000.00 55.3%
Freight $425.02 $1,869.80 $4,000.00 46.7%
Building Rent $11,721.00 $105,026.09 $166,708.00 63.0%
Printing $119.50 $1,862.44 $3,300.00 56.4%
Dues $782.00 $6,363.00 $17,537.00 36.3%
Subscriptions $8,190.00 $16,992.77 $29,461.00 57.706
Dept Supplies $1,549.63 $22,748.36 $28,500.00 79.8%
OfficeSupplies $12.99 $410.64 $600.00 68.40/6
Computer Supplies $0.00 $523.12 $0.00 0.0%
Contract Services $3,032.66 $30,392.02 $30,392.00 100.0%
Electricity $276.80 $1,834.92 $6,000.00 30.6%
Strategic Alliances $0.00 $4,300.00 $10,800.00 39.8%
Subtotal $27,009.22 $206,756.49 $316,798.00 65.3%
Advertising $71,327.50 $885,099.90 $1,114,150.00 79.40/6
Sales& Promotion,Events,Ent. $1,276.73 $33,818.43 $79,550.00 42.50/6
Marketing Promotions-America 250 Grant $0.00 $0.00 $10,000.00 0.0%
Trade Shows $0.00 $4,836.07 $14,775.00 32.70/6
SalesTravel $237.75 $1,272.13 $10,800.00 11.8%
Research $0.00 $0.00 $2,200.00 0.0%
Publications $18,145.50 $82,764.72 $100,416.00 82.4%
Subtotal $90,987.48 $1,007,791.25 $1,331,891.00 75.7%
Total Overhead,Personnel,Ops $170,259.80 $1,552,428.14 $2,664,097.00 58.3%
Recurring Capital Building Im rovements $0.00 $0.00 $25,000.00 0.0%
Arts Conmissoi
Personnel Salary/Benefits $24,312.67 $144,702.98 $302,201.00 47.9%
Operating Travel $0.00 $2,966.02 $3,300.00 89.9%
TrainingfDevelpoment $0.00 $250.00 $500.00 50.0%
M ileage $0.00 $850.34 $1,500.00 56.7%
Postage $0.00 $0.00 $100.00 0.0%
Building Rent-71390 $9,441.63 $66,249.00 $113,760.00 58.2%
Printing $0.00 $385.03 $3,275.00 11.8%
Advertising $425.00 $8,565.47 $10,000.00 85.7%
Dues $0.00 $450.00 $450.00 100.0%
Dept.Supplies $0.00 $4,571.85 $6,000.00 76.2%
Dept Supplies-71390 $0.00 $464.20 $1,970.00 23.6%
OfficeSupplies $0.00 $582.47 $1,000.00 58.2%
Office Operations-71390 $0.00 $2,774.59 $10,000.00 27.7%
Contract Services $0.00 $0.00 $5,490.00 0.0%
Program Expense $0.00 $8,802.01 $15,669.00 56.2%
State Arts Grant $0.00 $32,340.00 $47,340.00 68.3%
Local Arts Grant $0.00 $28,800.00 $28,800.00 100.0%
Total ArtsConmission 1 $34,179.30 $302,753.961 $551,355.00 54.9%
TOTAL Expenses 1 $204,439.10 $1,855,182.10 $3,240,452.00 57.3%
*Occupancy Tax Reflects September Collections
Tab 5-DBM Orange County,NC+:Chapel Hill-Orange County Visitors Bureau Currency:USD-US Dollar
cnapel rill-orange county visitors bureau
For the Month of October 2024
Percent Changes for the Month of October
300 --
250 --
200
200
150
100
50
0
-50 ...............................................................................
-100 ........................_.._.____........---....._
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
-4-Occupancy -m-ADR -RevPAR
Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th
� Ott
1 2 3 4 5 8 1 8 9 10 11 12 13 14 15 11 17 18 19 20 21 22 23 24 25 21 27 28 29 30 31
This year 63.1 58.7 61.6 91.5 84.7 42.1 66.6 75.8 74.1 64.3 88.0 90.7 61.9 77.8 83.0 78.7 74.3 88.0 89.0 60.2 75.3 87.3 82.3 76.3 93.1 91.4 49.9 66.7 70.6 51.8 46.3
Last year 48.3 56.9 67.2 62.6 65.8 86.0 89.4 56.3 72.4 75.7 73.1 73.1 87.1 96.5 51.5 72.5 87.6 84.4 71.1 75.9 95.8 60.1 74.6 89.1 90.4 76.6 75.6 79.0 47.8 45.9 51.4
Percent Chane 30.6 3.1 -8.4 46.3 28.8 -51.1 -25.5 34.5 2.3 -15.1 20.4 24.1 -28.9 -19.3 61.2 8.6 -15.3 4.3 25.3 -20.7 -21.3 45.3 10.3 -14.3 3.0 19.3 -34.0 -15.5 47.7 12.8 -10.0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 11 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
This year 161.03 160.60 175.86 378.23 392.38 156.39 157.53 165.54 167.84 174.41 368.37 360.34 168.60 173.14 187.92 180.24 182.84 207.11 210.46 150.00 165.65 169.06 175.94 170.77 219.76 217.99 154.97 165.64 172.29 164.70 150.56
Last year 146,44 151.45 159.58 161.08 175.56 366.54 379.46 164.66 162.68 168.63 163.05 182.66 364.38 374.23 153.37 154.07 157.44 157.47 163.87 335.56 335.34 148.89 161.08 176.08 181.40 172.01 248.84 253.16 137.18 129.83 134.25
Percent Change 10.0 6.0 10.2 134.8 123.5 -57.3 -58.5 0.5 3.2 3.4 125.9 97.3 -53.7 -53.7 22.5 17.0 16.1 31.5 28.4 -55.3 -50.6 13.5 9.2 -3.0 21.1 26.7 -37.7 -34.6 25.6 26.9 12.1
Oct
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
"Last
101.62 94.27 108.25 346.17 332.34 65.79 104.98 125.42 124.35 112.12 324.11 326.66 104.41 134.72 156.02 141.81 135.80 182.23 187.39 90.28 124.78 147.60 144.76 130.33 204.54 199.24 77.31 110.49 121.66 85.33 69.69
70.76 86.25107.24 100.80 115.45 315.29 339.20 92.74 117.76 127.66 119.15 133.48 317.30 360.96 79.00 111.63 137.98 132.89 116.47 254.66 321.15 89.45 120.13 156.85 163.97 131.83 188.22 199.88 65.60 59.65 69.07
43.6 9.3 0.9 243.4 187.9 -79.1 -69.1 35.2 5.6 -12.2 172.0 144.7 -67.1 -62.7 97.5 27.0 -1.6 37.1 60.9 -64.5 -61.1 65.0 20.5 -16.9 24.7 51.1 -58.9 -44.7 85.4 43.1 0.9
Oct
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
This year 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600
Lastyear 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600. 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1800
Percent Change 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
11�. OGt
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
This year 1010 939 985 1464 1355 673 1066 1212 1185 1029 1408 1450 991 1245 1328 1259 1188 1408 1425 963 1205 1397 1316 1221 1489 1462 798 1067 1130 829 741
Last year 773 911 1075 1001 1052 1376 1430 901 1158 1211 1169 1169 1393 1543 824 1159 1402 1350 1137 1214 1532 961 1193 1425 1446 1226 1210 1263 765 735 823
Percent Change 30.6 3.1 -8.4 46.3 28.8 -51.1 -25.5 34.5 2.3 -15.1 20.4 24.1 -28.9 -19.3 61.2 8.6 -15.3 4.3 25.3 -20.7 -21.3 45.3 10.3 -14.3 3.0 19.3 -34.0 -15.5 47.7 12.8 -10.0
Oct
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
This year 162590 150837 173200 553868 531744 105271 167964 200673 198960 179387 518582 522661 167052 215558 249627 226892 217278 291572 299831 144455 199654 236158 231621 208530 327262 318788 123702 176777 194650 136534 111508
Last year 113218 137994 171582 161276 184722 504460 542728 148388 188422 204250 190638 213573 507675 577544 126405 178602 220772 212628 186359 407454 513838 143112 192206 250967 262353 210930 301155 319806 104965 95442 110509
Percent Change 43.6 9.3 0.9 243.4 187.9 -79.1 -69.1 35.2 5.6 -12.2 172.0 144.7 -67.1 -62.7 97.5 27.0 -1.6 37.1 60.9 -64.5 -61.1 65.0 20.5 -16.9 24.7 51.1 -58.9 -44.7 85.4 43.1 0.9
A blank row indicates insufficient data.
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Tab 5-DBM Orange County, NC+:Chapel Hill-Orange County Visitors Bureau Currency:USD-US Dollar
unapel rill-urange county Visitors bureau
For the Month of November 2024
Percent Changes for the Month of November
200
150 -------------------- - -------------
100
------100 -- - --- --
50
0 -
-50 .........
-100 -----
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
-*-Occupancy -0-ADR -RevPAR
Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
Nov
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 11 17 18 19 20 21 22 23 24 25 26 27 28 29 30
This year 73.3 75.3 50.8 57.2 55.7 71.5 78.7 78.7 77.1 49.0 64.2 81.0 73.4 76.4 86.8 93.2 42.3 59.6 64.2 64.3 59.9 67.3 60.3 42.3 45.4 45.1 55.6 62.7 66.8 68.9
Last year 69.9 80.5 95.1 95.5 56.6 69.6 74.8 87.1 78.3 90.1 97.1 49.2 72.2 83.4 74.9 83.9 86.2 78.5 42.8 45,5 46.9 61.6 66.1 59.4 48.3 37.1 44.1 59.5 .92.4 74.9
Percent Chan a 4.9 -6.5 -46.6 -40.1 -1.5 2.7 5.3 -9.7 -1.6 45.6 -33.9 64.6 1.6 -8.3 15.9 11.1 -51.0 -24.1 50.0 41.3 27.5 9.2 -8.8 -28.9 -6.0 21.7 26.1 5.4 -27.7 -7.9
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
This year 231.13 227.23 155.08 152.75 148.86 160.13 168.29 192.25 190.85 141.86 152.68 151.11 160.86 180.92 351.14 362.36 162.80 157.37 152.15 151.59 149.36 158.50 153.27 141.02 135.02 138.81 158.94 156.56 201.56 224.59
Last year 142.02 170.24 278.74 276.79 144.02 142.18 147.50 151.83 166.92 382.72 383.95 149.99 147.42 146.87 154.72 165.51 197.25 183.65 134.24 133.26 136.10 145.26 149.55 154.64 142.16 124.60 129.20 134.53 166.90 159.50
Percent Chane 62.7 33.5 -44.4 -44.8 3.4 12.6 14.1 26.6 14.3 -62.9 -60.2 0.7 9.1 23.2 127.0 118.9 -17.5 -14.3 13.3 13.8 9.7 9.1 2.5 -8.8 -5.0 11.4 23.0 16.4 20.8 40.8
Nov
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
This year 169.45 171.14 78.80 87.36 82.90 114.50 132.43 151.28 147.08 69.51 98.00 122.40 118.03 138.30 304.84 337.68 68.78 93.74 97.67 97.49 89.43 106.69 92.35 59.58 61.35 62.64 88.41 98.14 134.67 154.83
Last year 99.30 137.09 265.05 264.42 81.44 98.96 110.26 132.28 130.75 344.95 372.80 73.81 106.50 122.42 115.85 138.89 170.10 144.20 57.46 60.64 63.90 89.53 98.84 91.92 68.71 46.22 57.01 80.05 154.20 119.43
LPercent Change 70.7 24.8 -70.3 -67.0 1.8 15.7 20.1 14.4 12.5 -79.8 -73.7 65.8 10.8 13.0 163.1 143.1 -59.6 -35.0 70.0 60.8 40.0 19.2 -6.6 -35.2 -10.7 35.5 55.1 22.6 -12.7 29.6
Nov
1 2 3 4 5 8 7 8 910 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
This year 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600
Last year 1600 1600 1600 1600. 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600
Percent Change 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
�. Nov
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 18 17 18 18 20 21 22 23 24 25 26 27 28 29 30
This year 1173 1205 813 915 891 1144 1259 1259 1233 784 1027 1296 1174 1223 1389 1491 676 953 1027 1029 958 1077 964 676 727 722 890 1003 1069 1103
Last year 1119 1288 1521 1528 905 1114 1196 1394 1253 1442 1554 787 1156 1334 1198 1343 1380 1256 685 728 751 986 1057 951 773 594 706 952 1478 1198
Percent Chan a 4.9 -6.5 -46.6 -40.1 -1.5 2.7 5.3 -9.7 -1.6 -45.6 -33.9 64.6 1.6 -8.3 15.9 11.1 -51.0 -24.1 50.0 41.3 27.5 9.2 -8.8 -28.9 -6.0 21.7 26.1 5.4
Nov
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
This year271126 273820 126085 139774 132637 183193 211884 242050 235325 111219 156806 195840 188854 221274 487746 540293 110055 149979 156264 155990 143093 170710 147759 95331 98165 100221 141463 157031 215477 247735
Last year 158878 219349 424086 423067 130310 158341 176421 211641 209201 551919 596487 118091 170399 195873 185361 222222 272164 230726 91943 97022 102236 143253 158142 147069 109928 73950 91212 128075 246723 191094
Percent Change 70.7 24.8 -70.3 -67.0 1.8 15.7 20.1 14.4 12.5 -79.8 -73.7 65.8 10.8 13.0 163.1 143.1 -59.6 -35.0 70.0 60.8 40.0 19.2 -6.6 -35.2 -10.7 35.5 55.1 22.6 -12.7 29.6
A blank raw indicates insufficient data.
2024*CStarGroup.This STR Report is a publlcationof STR,LLCand STR Global,Ltd.,GdStar Groupcompanies,and Is Intendedsolelyforuse by paidsubscdbe Theirdormation in the STR Report is provided on an"as is'and'as available'basis and h,,Id not be constmed as investment,tax,a=,dbng orlegal a,vice.Reproduction or distdbubon fthis STR Report,in whole or part,without wnden permission is prohibited and subject to
legal action.If you have received this report end are NOT a subecdber to this STR Report,please contact us immediately.Source:2024 STR,LLC I STR Global,Ltd.trading as"STR".
Fiscal Year 2024-2025
November 2024 Sales Report
Current Month Year to Date Same Period Last Year
Confirmed Bookings 0 18 10
Number of Room Nights 0 1325 803
Estimated Spending 0 $522,713 $238,941
Leads Generated 14 57 48
Leads:
• Wayne Insurance Group Reward Weekend. Aug 2026. 87 room nights. Reception for 88
• NCCA Fall Conference 2026. Oct 2026. 145 room nights. 2 day meeting for 250
• NeoGenomics Directors Meeting. Feb 2025. 120 room nights. 3 day meeting for 60
• Prasada Wedding, Nov 2025. 80 room nights
• (AR) Yale RDU. Feb/Mar 2025. 620 room nights
• Chai4Ever Boys. Aug 2025. 48 room nights. Two meals for 150
• GSK ViiV FIRM New Hire Training. Nov 2024. 80 room nights. 5 day meeting for 25
• National Black Nazarene Conference. July 2026. 540 room nights. 4 day meeting for 800
• BASF APN LT meeting. Oct 2024.43 room nights. 3 day meeting for 154
• Pershing Rifles 2026. March 2026. 290 room nights. 5 day event for up to 435
• (AR) Temple. Feb 2025. 26 room nights. Meeting for 22
• IQVIA ELG. Dec 2024. 169 room nights. 3 day meeting for 80
• ASE Board of Directors Meeting. Nov 2025. 60 room nights. 3 day meeting for 30
• Making Energy Work, Oct 2025. 160 room nights. 3 day meeting for 100
Sales Activities: * out 4 days for holiday/vacation
• Completed end of month report
• Attended Weekly staff meetings
• Follow up with venues that have not responded to RFP's.
• Follow up with planners that have outstanding RFP's.
• Posted relevant destination content on Linkedln
• Attended calls with Clean to discuss upcoming marketing strategies
• Assisted Peyton Buebel with possible locations for high school dance.
• Call with Sanjeev Prasada to discuss the upcoming wedding. Did e-intro with Cholanad
and The Story.
• Training with OC Emergency services. Learned how to adminsiter Naloxone, Hands-only
CPR and about the AED machine.
• Pick up remaining items from Club Nova that we lent to them for Open House
• Started working on OC strategic plan. Reached out to Town of Hillsborough and other
event promoters to determine the number of attendees. Used numbers to determine
Economic Impact using the DI calculator. Submitted numbers to Hannah to compile.
• Contacted planner Jill Slater to see if her conference needed to be under one roof.
Fiscal Year 2024-2025
November 2024 Sales Report
• Assisted Madison McGee of ASECHO with hotel recommendations and overview of VB
services and sending leads on their behalf.
• Contacted planner Emily Faust to present 2 hotels and see if I could forward the RFP to
them. She said yes.
• Decorated Welcome Center for the holidays. Changed out plants outside. Hung new
planter holders on deck.
• Contacted Cvent support for hotels not getting forwarded leads.
• Contacted planner Michele Wegener to inform her that Chapel Hill is too far away and
turned down the RFP
• Call with Ran Train to discuss possible conference. Did e-intro with Martina at ATMA
also referred them to Raleigh and Durham.
• Prepared for Connect DC conference. I reviewed 100 planner profiles and selected and
ranked 32 1 wanted appointments with. Once appointments schedule was released, I
sent introduction email to all planners. Shipped Chapel Hill toffee to hotel in DC to hand
out at appointments. Connected with each planner via Linkedln. Attended 2 1/2 day
conference.
• Sent RFP for Sheraton to review to see if they want to bid, if so I will contact planner to
have them added.
• Posted comments for credit card transactions in Works
Definites:
• None this month.
Lost:
• Boston Cost Center Raleigh Fall Social. Booked at Fairfield Inn and Suites Crabtree
• GSK Fast Start meeting. Booked at Rizzo
• The Clorox Company Kingsford/Brits LT Offsite. Booked outside OC
• Vandermel/Finn. Unknown. Client never responded/booked.
• UNC Cause. Booked outside OC
• School of Data Science and Society. Didn't want sign contracts with attrition, so decided
not to do hotel room blocks.
• ELG. Cancelled
• Pershing Rifles. Turned down, too large
• BASF APN LT Meeting. Booked outside OC
• National Black Nazarene Conference. Turned down, too large
• ViiV FIRM New Hire Training. Booked at Rizzo
• ChaAEver Boys. Canceled.
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Fiscal Year 2024-2025
December 2024 Sales Report
Current Month Year to Date Same Period Last Year
Confirmed Bookings
1 19 11
1386 833
Number of Room Nights 61
Estimated Spending $19,912 $542,713 $249,406
Leads Generated
11 68 62
i
Leads:
® NC Public Safety Communications Conference. May 2026. 855 room nights. 4 day
meeting for 250
® KPL 2025 annual meeting. April 2025. 30 room nights. 2 day meeting for 30
® Syneos Health Sales Leadership Meeting. January 2025. 415 room nights. 4 day
meeting for 150
® Tan/ Golder Wedding. May 2025. 32 room nights
® Nair/ Reyes Wedding, August 2025. 16 room nights
® APHL Environmental Health Laboratory Conference, Feb 2026. 615 room nights. 3 day
meeting for 300
® GSK ViiV NAMA Field Leadership Business and Skill Development Meeting. Dec 2024.
61 room nights. 4 day meeting for 15
® 2026 Epcon Annual Convention. Feb 2026. 841 room nights. 4 day meeting for 350
® 2025 Sterigenics NC Event. Jan 2025. 201 room nights. 3 day meeting for 70
® GSK Phase 2 FRM Training. Feb 2025. 220 room nights. 5 day meeting for 60
® ABPM Fall Workshop. Sept 2025. 215 room nights. 4 day meeting for 110
Sales Activities: * out 6 days holiday/vacation
® Completed end of month report
® Attended Weekly staff meetings
® Follow up with venues that have not responded to RFPs.
® Follow up with planners that have outstanding RFP's.
® Attended calls with Clean to discuss upcoming marketing strategies
® Interview call with ITGA team, Aaron Bachenheimer, Britany Waddell and Laurie to
review Town of Chapel Hill and UNC 2026 conference proposal
® Contacted Adbul about his Live Theatre Dinner event
® Contacted Syvonne from UNC about her meeting
® Contacted Meeting Today about their 2025
0 °that I had appointments with at Connect
erence
® Sent follow up emails to 22 meeting planners
DC conference
® Helped planner Madison McGee with contacts at the Graduate
® Contacted Alison Best from Northstar about the June 2025 Small and Boutique
Conference
® Cleaned the ice maker at the Welcome Center
Fiscal Year 2024-2025
December 2024 Sales Report
• Calculated the EI for the OC Arts Commission for the counties strategic plan.
• Took NeoGov class, Basic Business Finance Principles
® Responded to Friday Center about not having a UNC event in 2024 and future plans
® Worked with Krista Gross at Med Deli on how to post her events on our website
® Assisted planner Iretta Litchfield with contact information for Triangle Corporate Coach
® Attended staff holiday luncheon
Contacted planner Rebecca Bucher to see about adding the Sheraton to her RFP. She
did
® r an RFP
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® Researched an unknown Wo
Definites:
® GSK ViiV NAMA Field Leadership Business and Skill Development Meeting. $19,912.
Siena
Lost:
All OC hotels declined to bid. No availability
® GSK Phase 2 FIRM Training.
® 2026 Epcon Annual Convention. Too large
® APHL Environmental Health Laboratory Conference. Too large
® NC Public Safety Communications Conference. Too large
® GOTR Board Meeting. Cancelled
® revelXP Full Staff Retreat. Cancelled
® VRMA 2025 Spring Event. Booked outside OC
® MWI GPO Summit. Booked outside OC
® Doll Artisan Guild International Convention 2026. Cancelled
® Wayne Insurance Group Agency Reward Weekend. Booked outside OC
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Visitor Bureau Communications/Social Media Department Highlights: November 2024
Publications/Flvers/Online Campaigns/Videos in November–2025 Visitors Guide at the printer.Updated
and printed Holiday Events list to be used mid-November through December and placed in Welcome Center
for walk-in visitors. Updating Orange County Restaurants Dining Map pad to print in December. New
Sneak Pique videos posted on website.
Work with VisitNC–Sent pitch sheet and story features for the Visit NC state Media Mission in Durham
which was moved to November 19.Met with 14 writers/editors/freelancers at the VisitNC State Media
Mission from media including NCTripping.com, TriangleAroundTown.com, Freelancer Jason Frye, Greensboro
Freelance Lynne Brandon, Raleigh Today, Chapel Hill Magazine, Cary Magazine, Durham Magazine, WRAL
Tar Heel Traveler, and Travel Content Creators AJ Forest, Lauren Richardson, Linda Nguyen, Madelyn Rose,
Scott&Ash Mason. Picked for VisitNC Media Mission in Atlanta planned for late October 2025.
Media Relations/Travel Writers: Worked with This is Raleigh content creator Craig Makepeace who visited
Chapel Hill on November 16. Helped planned day on football Saturday and worked with Carolina Brewery and
Carolina Coffee Shop for meals for future Instagram stories. Southern Living photographer came for Fall photo
shoot Nov 8-11 to take Fall photos for Fall 2025 destination story.
November Travel Media Assistance– Sent board presentation to ABC11 Reporter Michael Perchick for
story on possible sites for new Smith Center which ran November 21; Following up with writers met at VisitNC
state media mission held in Durham.
November Stories Appearing and/or Media Mentions–Oprah's Favorite Things includes Tonya Council
Cake,N&O; Eater Carolina 13 Hottest Restaurants in the Triangle includes Proximo; VisitNC newslink
mentions Chicago media mission; Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout
the month.
November Press Releases - Thanksgiving Dining in Orange County in 2024 November Blogs - 1) Discover
Unique Gifts: 6 Must-Visit Makers Markets in Chapel Hill &Beyond This November; 2) Where to Find Halal
Proteins in Orange County,NC; 3) Hillsborough Inns: Overnight Lodging and Affordable Housing; 4) Shop
Small Business Saturday in Orange County; 5)Festive Holiday Events in Chapel Hill & Orange County,NC
Publication Inventory
Inventory as of November 30, 2024: Official 2024 Visitors Guide-1,200; Official Visitors 24-25 Map-9,000;
March 2024 Dining Map Pads–0;Mural Map Pads 2
Other Selected Accomplishments/Communications Activities
Tracked visitor index numbers.
Participated in virtual meetings with CLEAN and Staff
Staff Training in CPR&Naloxone use
Attended the CHOCVB Board Meeting at the Carolina Inn on Nov 20
Review Pix Walsh's new look calendar of events weekly list
Reviewed Tina's December social media calendar
Added Holiday Events to VisitNC
VisitNC Calls–Helene Recovery Nov I
Registered for VisitNC Tourism Conference scheduled for April 2025 in Hickory.
Enewsletter-Wrote and sent December Check It Out on November 30 to 3,697 subscribers.
Tina Fuller Website/ Social Media Report November 2024
Below is just small portion of Tina's activities. Below website and social media info.
November 2024 Social Media Likes& Follows.
Platform Beginning Ending Increase/decrease Posts
(previous
month end)
FB 25625 25756 131 16
Twitter 5673 5545 -128 14
Instagram 7745 7820 75 6
Pinterest 602 602 0 0
YouTube 347 349 2 0
Threads 1406 1435 29 3
LinkedIn 298 301 3 0
2024-2025 Website Sessions by Month
2024-2025 1p� July m Nov Dec
New leisure campaign Hotel/
begins: social media,display, Meetings
digital video (in-state) begins
Search,CTV(Richmond,
VA)
Sessions 64,482 38,434 39820 45,10 46,230
6
Users 52,482 31,253 33,883 37,79 38,955
0
Pageviews 103,117 88,045 89,212 91,59 92,290
1
New Users 51,543 30,362 32,312 36,35 37,699
5
Organic search 52% of total OS 61% OS 59% OS OS,
sessions 51% 53%
Average 56.95%/32s per user 61.6%/ 60.2%/ 54.89 56.7%/
Engagement 42s 38s %/ 33s
Rate/Time 36s
Spike in Day of Tuesday July 23rd,4,156 Sat.Aug 24th, Sat Sept Oct Nov 13, 903
Week visitors organic search 1 994 Organic 21st 23, Direct
Trolley webpage received Search 996 Direct 907,
2,372 from paid search Googl
e CPC
6E Itinera
ries
Request for 60 71 61 56 44
Literature
Newsletter 44 16* 22* 38* 18*
Subscriber
RFP 1 0 1 1 3
Tina writes monthly Tourism by the Numbers newsletter. She wrote multiple November blogs
• Makers Markets, Edited and re-published Shop Small Saturday, Created and shared blog on history of
Hillsborough Inns, and added blog on Halal restaurants by outside author.
Visitor Bureau Communications/Social Media Department Highlights: December 2024
Publications/Flyers/Online Campaians/Videos in December–25,000 copies of the 2025 Visitors Guide
arrived in house on December 6, 4,000 new Dining Pads updated and printed(80 pads of 50) in house
December 20; Pix Walsh designed rack card for visitors to fill out to sign up for newsletters and will be
printed; we printed History of Franklin Street Brochure walking tour using QR codes for Chapel Hill
Historical Society; Updated and printed Holiday Events list to be used through December and placed in
Welcome Center for walk-in visitors. CLEAN's next round of Sneak Piques to be featured on website and
added to you tube page. Reels tagged as collaborators - Chapel Hill Mag on Coffee spots December 12,
LindaEats Bluebird December 13; Phoenyxtravels on Hawkers December 17; Raleighrose Osteria Georgi
December 19; Raleating El Tesoro Mex Dec 30; Tina produced reel on Carr Mill Mall Holiday Shopping
December 10. Still looking to print updated Fun Facts.
December Travel Media Assistance– Suggested hotel options for Our State Magazine writer Brad
Campbell visiting Chapel Hill on December 16; Met with Joyelle Ronan visiting Chapel Hill and Carrboro on
December 2 for story on homes.com; Follow-up with WNCN My Carolina Today Show; Sent Ad to SATW
2025 Directory
December Stories Appearing and/or Media Mentions–NC Weekend of PBS includes Carrboro's Peel
Gallery; 2025 Visitors & Relocation Guide published by Chamber and CH Mag; Southern Living feature
story on The 14 Best Things to Do in Hillsborough NC; Stories on Solstice Lantern Walk in Our State
Enewsletter and in Indy Week; This is Raleigh content creators posted two Instagram video stories from their
family Chapel Hill visit on Nov 16–Carolina Coffee Shop story on December 3 and Carolina Brewery story on
December 27. Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month. NC
State Travel Guide 2025 printed.
December Press Releases - 2025Visitors Guide Published December Blogs - 1) Sweet Confections: Discover
Local Bakeries in Orange County,NC; 2) Your Guide to Celebrating New Year's Eve in Chapel Hill & Orange
County; 3) Best Spots for Trivia and Games in Chapel Hill and Carrboro
Publication Inventory
Inventory as of December 31, 2024: Official 2025 Visitors Guide-22,500; Official Visitors 24-25 Map8,100:
Dining Map Pads 63 new in December and 2 Mural Map Pads
For 2024 had 585,463 website visits up from 578,215 in 2023. Welcome Center Walk-ins, 5,728 in 2024 down
slightly from 2023 at 5,766.
Other Selected Accomplishments/Communications Activities
Tracked visitor index numbers.
Participated in virtual meetings with CLEAN and Staff
Review Pix Walsh's calendar of events weekly list
Reviewed Tina's January social media calendar
Participated in VISITNC Webinar on 12/12 on 2025 Travel Trends.
Photographer SP Murray took photos of the Solstice Lantern Walk on December 21.
Enewsletter- Wrote and sent January Check It Out on December 30 to 3,698 subscribers
Put Pix Walsh's 6 month work plan in Neogov on Dec 19.
Took photos of the Chapel Hill Carrboro Holiday Parade for Facebook post
Tina Fuller Website/ Social Media Report December 2024
Below is just small portion of Tina's activities.
December 2024 Social Media Likes&Follows.
Platform Beginning Ending Increase/decrease Posts
(previous
month end)
FB 25756 25884 128 18
Twitter 5545 5532 -13 20
Instagram 7820 8034 214 11
Pinterest 602 602 0 2
YouTube 349 350 1 8
Threads 1435 1441 6 4
LinkedIn 301 301 0 1
2024-2025 Website Sessions by Month
2024-2025 July ® A6 Dec
New leisure campaign Hotel/
begins: social media, Meetings
display, digital video (in- begins
state) Search,CTV
(Richmond,VA)
Sessions 64,482 38,434 39820 45,106 46,230 40,838
Users 52,482 31,253 33,883 37,790 38,955 33,862
Pageviews 103,117 88,045 89,212 91,591 92,290 92,350
New Users 51,543 30,362 32,312 36,355 37,699 32,674
Sessions by Organic search 52% of OS 61% OS 59% OS 51% OS, OS 63.6%
Channel total sessions 53%
Average 56.95%/32s per user 61.6%/ 60.2%/ 54.89%/ 56.7%/ 61.32%/
Engagement 42s 38s 36s 33s 46s
Rate/Time
Spike in Day Tuesday July 23rd,4,156 Sat. Aug 241h, Sat Sept Oct 23, 907, Nov 13, Dec 7,
of Week visitors organic search 1 994 Organic 21st Google CPC 903 organic
Trolley webpage received Search 996 Direct Itineraries Direct search
2,372 from paid search 1276
Request for 60 71 61 56 44 54
Literature
Newsletter I 44 16* 22* 38* 18* 17*
Subscribe
RFP 1 0 1 1 3 2
*includes walk-in shm-ups
Among other things, Tina created posts for facebook, uploaded sneak pique videos and took video and created
the Carr Mill Mall Holiday Shopping Reel; updated agritourism and Made in Orange County web pages. Tina
writes monthly Tourism by the Numbers newsletter. She wrote multiple December blogs—local bakeries and
republished trivia games blog. Oversees Orange County Farm App sending events to add to administrator.