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HomeMy WebLinkAbout2024-10-16 CHOCVB Agenda CHAPEL HILL/ORANGE COUNTY VISITORS' BUREAU BOARD OF DIRECTORS MEETING 8:00 A.M.-9:30 A.M. October 16, 2024 Launch Chapel Hill 3.0 Startup Accelerators and Community of Innovators and Entrepreneurs. Downtown Chapel Hill parking information and entrance to Launch will be sent by Hannah I. Call to Order Karen DeHart, Chair II. Introductions All Board III. Approval of Minutes Karen DeHart, Chair IV. Welcome to the Junction Jerry Jones, Durham Tech V. Arts Economic Prosperity Katie Murray, OCAC VI. Executive Directors Report Laurie Paolicelli, Director VII. Budget Report Hannah Hemphill, Business Officer VIII. New Business/Updates Karen DeHart, Chair IX. Motion to Adjourn Karen DeHart, Chair Chapel Hill/Orange County Visitors Bureau Advisory Board Meeting Courtyard Chapel Hill September 18, 2024 8:00—9:15 AM Board Members Present: Tanya Moore, Karen DeHart—Chair, Sam Vadgama. Jon Hartman Brown, Wendy Smith, Jeri Lynn Schulke, Steve Peck, DR Bryan, Shannan Campbell Not Present: Grace Holtkamp, Anna Richards, Heidi Werner Dawson, Matt Hughes, Paris Miller—Foushee, Randee Haven- O'Donnell, Meredith Saybe Staff Attendance: Laurie Paolicelli,Marlene Barbera, Hannah Hemphill, Katie Murray Guests-David Putnam(Town of Chapel Hill—Economic Development), Dan Brosz (NCDNCR) Call to Order Karen DeHart called the meeting to order at 8:15 AM. Round Table Introductions Approval of Minutes Requested that August minutes be resent. Approval of the minutes postponed until October meeting. �. Ann Arbor Recap: Focus on collaboration with economic development agencies, cooperating forces vs competing forces, public bathrooms at 1mil a year, 10 units and modular II. Executive Director's Report: • Chapel Hill Hockey Rink Fundraising: o Focus on raising funds for a rink near Carraway Village. o Collaboration with NCHHS and VB for insights to present to Town Council, including an economic index calculator and potential high school usage of the rink. • Airbnb Discussions in Chapel Hill: o Aim to understand the market for short-term rentals, including pricing and location. o Other markets, such as Raleigh, are embracing AirBNB. The Greater Raleigh Convention& Visitors Bureau hosted a reception for AirBNB owners and provided Visitor Information III. America 250 Grant Opportunities • Overview of the America 250 Grant, commemorating the July 4, 2026 celebration. • Funds are available through the North Carolina Department of Natural and Cultural Resources. • Orange County received$10,000 for the initiative include, revolving around themes such as: o Revolutionary NC: History and revolutionary acts in the state. o National Identity: Exploration of freedom and struggles for equality. • Community Grant Program: o $2 million in total, with $1 million remaining; 50 grants of about $990k have been awarded. For Approval October 16, 2024 o Community Grant Programs range from $2,500 to $30,000 (15%match required for Tier II & III Counties). o Capital projects are excluded, but public art can be considered. o Themes for the Community Grant include: ■ Visions of Freedom ■ Gathering Voices ■ Common Ground o Application cycle open until November 1. • Discussion on gathering voices category and aligning with local projects like the Chapel Hill peace and justice plaza. IV. Visitors Bureau Logo Discussion *include link for logos* • Issues with Orange County branding; emphasis on attracting visitors rather than locals. • Ad Agency proposed a more "funky" logo; feedback will be requested via Doodle Poll. • Suggestions: o Wendy Smith: Combine funky logo with streamlined font. o Jeri Lynn: Improve marketing to retain local flavor. o Shannan: Consider out-of-town perspectives in branding and what will resonate with visitors from out of town. V. New Business: • Steve Peck: Outlandish Festival at Ayr Mount (rain or shine); Spirit Tours scheduled for October 18- 19; OC Museum has ongoing events. • Sam Vadgama: October bookings look strong; baseball bookings are soft this year. • Shannan Campbell: Hillsborough to move tree lighting to Small Business Saturday; holiday parade to be separate. • Tanya Moore: Mia Hamm scheduled for commencement; planning to maintain Saturday night event. • Katie Murray: Paint it Orange Plein Air fundraiser; 90 painters participating. Events include: o Opening for paintings on Friday, October 4. o Rocky Horror Picture Show on October 26. o Uproar 2025 kick-off on the first Friday of August. • Wendy Smith: October is a major fundraiser for the ArtsCenter; local restaurants to contribute a percentage of sales. • Steve Peck: Inquiring about involvement in discussions on relocating the Dean Dome. Laurie discussed that focus groups are currently being conducted at this time. Next meeting: Wednesday, October 16, 2024 at the Innovate Carolina Junction— 136 E Rosemary St., Chapel Hill, NC 27514 The meeting was adjourned at 9:26 AM. 21 Page CHOCVB BOD Meeting September 25 , 2024 Current and YTD Expenditures and Revenue September 2024 M�<h YTD Ud9� t u UCt�lt d udes funds encumber nrua\g o60DGe REVENUE Cha el Hill Support $0.00 $0.00 $375,000.00 0.0% Occupancy Tax* $177,887.93 $565,762.37 $2,126,700.00 26.6% Appropriated Fund $0.00 $0.00 $307,790.00 0.0% I nterest $0.00 $0.00 $0.00 0.0% Arts Commission Revenues $200.00 $12,411.25 $248,631.00 5.0% TOTAL $178,087.93 $578,173.62 $3,058,121.00 18.9% Transfers General Fund $0.00 $0.00 224,000.00 0.0% Transfers Count Administrative Fee $0.00 $0.00 $99,042.00 0.0% Subtotal $0.00 $0.00 $323,042.00 0.0% SalarieslBenefits $55,240.72 $169,006.47 $692,366.00 24.4% Subtotal $55,240.72 $169,006.47, $692,366.00 24.4% Travel $29867.00 $49457.21 $14,000.00 31.8% M ilea $188.81 $254.14 $2,500.00 10.2% Postage $0.00 $1,201.19 $3,000.00 40.0% Freight $0.00 $610.91 $4,000.00 15.3% Building Rent $11,721.00 $69,863.09 $166,708.00 41.9% Printing $1,077.16 $1,623.44 $3,300.00 49.2% Dues $174.00 $5,289.00 $17,537.00 30.2% Subscriptions $0.00 $10,335.88 $29,461.00 35.1% Dept Supplies $10,464.79 $17,041.42 $28,500.00 59.8% OfficeSupplies $0.00 $0.00 $600.00 0.0% Contract Services $3,032.66 $30,392.02 $30,392.00 100.0% Electricity $559.32 $1,252.39 $6,000.00 20.9% Strategic Alliances $3,400.00 $4,300.00 $10,800.00 39.8% Subtotal $33,484.74 $146,620.69 $316,798.00 46.3% Advertising $4,790.00 $251,939.25 $912,308.00 27.6% Sales& Promotion,Events,Ent. $9,761.32 $23,749.11 $79,550.00 29.9% M arketing Trade Shows $4,650.00 $4,650.00 $14,775.00 31.5% SalesTravel $0.00 $0.00 $10,800.00 0.0% Research $0.00 $0.00 $2,200.00 0.0% Publications $8,206.42 $76,134.22 $100,416.00 75.8% Subtotal $27,407.74 $356,472.58 $1,120,049.00 31.8% Total Overhead,Personnel,Ops $116,133.20 $672,099.74 $2,452,255.00 27.4% Recurring Capital Building I m rovements $0.00 $0.00 $25,000.00 0.0% Arts Commission Personnel Salary/Benefits $18,796.91 $55,219.68 $302,201.00 18.3% Operating Travel $0.00 $2,245.00 $2,500.00 89.8% Trainin Devel oment $0.00 $0.00 $500.00 0.0% M ilea $106.46 $518.64 $1,500.00 34.6% Postage $0.00 $0.00 $100.00 0.0% Building Rent-71390 $9,441.63 $37,924.11 $113,760.00 33.3% Printing $0.00 $313.25 $3,275.00 9.6% Advertising $3,128.98 $5,434.14 $10,000.00 54.3% Dues $0.00 $50.00 $450.00 11.1% Dept.Supplies $0.00 $2,045.91 $6,000.00 34.1% Dept Supplies-71390 $38.69 $464.20 $1,970.00 23.6% Office Supplies $77.67 $759.70 $1,000.00 76.0% Office Operations-71390 $179.29 $803.10 $10,000.00 8.0% Contract Services $0.00 $0.00 $5,490.00 0.0% Program Expense $1,883.52 $5,997.66 $16,469.00 36.4% StateArtsGrant $0.00 $0.00 $47,140.00 0.0% Local ArtsGrant $0.00 $0.00 $28,800.00 0.0% Total Arts Commission $33,653.15 $111,775.39 $551,155.00 20.3% TOTAL Expenses $149,786.35 $783,875.13 $3,028,410.00 25.9% *Occupancy Tax Reflects August Collections Tab 5-DBM Orange County,NC+:Chapel Hill-Orange County Visitors Bureau currency:USD-OS Dollar cnapel run-Grange county Visitors bureau For the Month of August 2024 Percent Changes for the Month of August 80 60 -------- 40 ---40 20 ---- - ---- -- -- -- - --- -- -- --- 0 20 -40 60 _........................ 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 -4-Occupancy -4*-ADR -RevPAR Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa � Aug 1 2 3 4 5 8 1 8 9 10 11 12 13 14 15 11 17 18 19 20 21 22 23 24 25 21 27 28 29 30 31 This year 63.0 67.5 65.2 52.8 59.8 62.0 57.9 64.1 61.9 71.1 63.3 69.7 77.1 84.7 87.8 89.5 79.6 50.9 61.6 63.3 66.9 60.6 60.5 66.0 39.7 53.7 58.5 54.2 49.0 53.1 62.6 Last year 67.9 63.3 61.8 54.9 56.7 44.8 58.3 70.4 66.8 60.8 58.8 66.9 62.9 73.7 83.8 88.7 87.6 80.8 71.6 45.9 58.7 64.3 64.2 63.5 69.8 70.7 49.0 59.0 57.5 51.4 44.4 Percent Change -7.3 6.6 5.6 -3.9 5.6 38.2 -0.7 -8.9 -7.4 16.9 7.6 4.2 22.6 14.9 4.7 0.9 -9.1 -37.0 -13.9 37.7 14.0 -5.7 -5.7 3.9 43.1 -24.2 19.3 -8.1 -14.7 3.2 40.8 1 2 3 4 5 6 1 8 9 10 11 12 13 14 15 11 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 This year 138.89 158.87 162.90 142.59 136.22 139.46 142.48 149.43 166.30 172.31 160.64 167.92 173.48 191.90 209.37 223.66 194.13 142.30 150.11 150.61 148.82 174.22 158.03 160.02 138.40 145.85 145.31 136.35 134.43 158.12 158.47 Last year 136.93 133.32 143.22 147.88 135.91 127.31 135.41 137.35 136,05 137.99 147.43 150.55 157.87 163.13 180.12 187.91 191.04 195.89 182.08 133.69 1.35.13 133.59 136.35 138.87 165.79 158.93 130.54 139.48 133.11 130.33 144.22 Percent Change 1.4 19.2 13.7 -3.6 0.2 9.5 5.2 8.8 22.2 24.9 9.0 11.5 9.9 17.6 16.2 19.0 1.6 -27.4 -17.6 12.7 10.1 30.4 15.9 15.2 -16.5 -8.2 11.3 -2.2 1.0 21.3 9.9 Aug 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 "Last 87.45 107.26 106.22 75.26 81.51 86.40 82.49 95.85 102.94 122.58 101.64 117.05 133.81 162.53 183.86 200.18 154.59 72.44 92.44 95.29 99.55 105.55 95.64 105.54 54.98 78.25 84.95 73.92 65.91 83.95 99.17 92.95 84.43 88.47 81.21 77.01 57.06 78.92 96.66 90.91 83.95 86.66 100.69 99.29 120.30 151.01 166.68 167.31 158.25 130.29 61.42 79.26 85.85 87.55 88.12 115.64 112.44 63.96 82.25 76.50 67.03 64.10 -5.9 27.0 20.1 -7.3 5.8 51.4 4.5 -0.8 13.2 46.0 17.3 16.2 34.8 35.1 21.8 20.1 -7.6 -54.2 -29.1 55.2 25.6 22.9 9.2 19.8 -52.5 -30.4 32.8 -10.1 -13.8 25.2 54.7 Aug 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 This year 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 Last year 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600. 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 Percent Change 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7Perc'e7ntCh.Ynqe Aug 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1007 1080 1043 844 957 991 926 1026 990 1138 1012 1115 1234 1355 1405 1432 1274 814 985 1012 1070 969 968 1055 636 858 935 867 784 849 1001 1086 1013 988 879 907 717 933 1126 1069 973 941 1070 1006 1180 1341 1419 1401 1293 1145 735 939 1028 1027 1015 1116 1132 784 943 920 823 711 -7.3 6.6 5.6 -3.9 5.6 38.2 -0.7 -8.9 -7.4 16.9 7.6 4.2 22.6 14.9 4.7 0.9 -9.1 -37.0 -13.9 37.7 14.0 -5.7 -5.7 3.9 43.1 -24.2 19.3 -8.1 -14.7 3.2 40.8 Aug 1 2 3 4 5 8 7 B 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 This year 139913 171621 169956 120412 130417 138248 131989 153366 164697 196129 162625 187274 214104 260047 294178 320294 247350 115901 147907 152470 159276 168885 153027 168872 87965 125206 135919 118274 105460 134314 158677 Last year 148718 133091 141551 129939 123217 91293 126272 154657 145435 134316 138657 181111 158869 192474 241622 266887 267703 253207 208489 98267 126820 137384 140073 140999 185025 179908 102329 131600 122402 107241 102554 Percent Change -5.9 27-0 20.1 -7.3 5.8 51.4 4.5 -0.8 13.2 46.0 17.3 16.2 34.8 35.1 21.8 20.1 -7.6 -54.2 -29.1 55.2 25.6 22.9 9.2 19.8 -52.5 -30.4 32.8 -10.1 -13.8 25.2 54.7 A blank row indicates insufficient data. 2024®Costar Group.This STR Report is a publication of STR,LLC and STR Global.Ltd.,COStar Group wmpanies,and is intended sdely for use by paid subscribers.The information In the STR Report Is provided on an"as i.',,d­available"basis and should not be wnsbued as investment,tax,acwunting or legal advice.Reproduction or disidbA.of this STR Report,in whole or pad,vnihout wr'M1ten permission Is prohib0ed and subject to legal action.If you have received this repon and are NOT a--rto this STR Report,please wntad us Immediately.Source:2024 STR,LLC)STR Global,Ltd,trading as"STR'. Fiscal Year 2024-2025 September 2024 Sales Report Current Month Year to Date Same Period Last Year Confirmed Bookings 1 15 3 Number of Room Nights 260 1235 470 Estimated Spending $109,810 $446,841 $138,211 Leads Generated 10 29 29 Leads: • 2024 Movement Builders Conference. December 2024. 300 room nights. 3 day meeting for 176 • Merz Aesthetics Global Leadership Summit. Sep 2025. 371 room nights. 5 day meeting for 100 • 2024 NSMH Eastern Regional Conference. Nov 2024. 94 room nights. 3 day meeting for 120 • UNC Cause. Oct 2025. 600 room nights. 3 day meeting for 250 • Council on Library and Information Resources. Nov 2025. 500 room nights. 3 day meeting for 250 • MWI GPO Summit. April 2025. 127 room nights. 3 day meeting for 40 • UL LLC Mid Atlantic/Central SE Fall Team Meeting. Oct 2024. 70 room nights. 2 day meeting for 40 • GSK ViiV Fall Conferences Advisory Board. Oct 2024. 42 room nights. 2 day meeting for 25 • UL LLC Q3 2025 ULRI/ULSE Board & Committee Meetings. Sept 2025. 82 room nights. 4 day meeting for 30 • 2025 Neuromuscular Conference. June 2025. 48 room nights. 2 day meeting for 100 Sales Activities: * out on vacation for 7 days • Completed end of month report • Attended Weekly staff meetings • Follow up with venues that have not responded to RFP's. • Follow up with planners that have outstanding RFP's. • Posted relevant destination content on Linkedln • Attended calls with Clean to discuss upcoming marketing strategies • Call with Marissa Winkler from App State about her RFP for an upcoming conference • Call with Latonia McCann to discuss possible options for Weight Watchers weekly meetings. Did e-introductions with Latonia and venues that would be a good fit; Hampton, Hyatt, Blue Hill Event Center, Residence, Aloft • Worked with Clean to produce the ad for the AENC conference. Determined which video to show during my opening comments. Prepared all swag to hand out to attendees. • Attended AENC 2 day Fall Conference as an exhibitor and opening sponsor • Call with Helms Briscoe rep Lauren to discuss partnership opportunities Fiscal Year 2024-2025 September 2024 Sales Report • Attended Advisory Board meeting • Contacted Nina with NC Assoc of Aging to see how the site tours went at Sheraton and Carolina Inn • Sent Friday Center and RFP to see if they could accommodate the conference's size and scope • Contacted Group Travel Family to see where their tradeshow will be held in 2025 • Contacted planner Amy Hoffman to see about adding the Sheraton to her RFP. She said yes. • Contacted planner Emma Miquelon to see if her conference dates were flexible. • Sent Martina Brooks at ATMA the competitor proposal on a competing RFP. • Worked with Clean to produce the ad for the AENC conference. Determined which video to show during my opening comments. • Prepared 28 swag bags for conference being held at the Carolina Inn • Contacted Aaron Bachenheimer about potential conference and get a status update. • Assisted bride Dianna Cardenas on possible restaurants with private/semi-private space for after the wedding. Definites: • 2025 NC Association of Aging Annual Conference. $109,810. Carolina Inn Lost: • 2025 Neuromuscular Conference. All OC hotels declined to bid • ViiV Fall Conferences Advisory Board. Booked Marriott RTP • IQVIA Investor Day. Booked at Umstead Hotel • IQVIA ELG. Booked at Umstead Hotel • NSMH Eastern Regional Conference. All OC venues declined to bid • UL LLC Fall Team meeting. Cancelled Chapel Hill/Orange County Visitors Bureau Sales Report 9/1/2024 - 9/30/2024 Event Type: All Sales Rep: Marlene Barbera Account Name Event Name Event Type Market Type Source Event Start Scope Economic Attend Peak Requested Contracted Event End Impact Est Rooms Rooms Rooms Lead ID# Current Status New/Repeat Actual Status: TURNED DEFINITE North Carolina Association on 2025 Annual Conference Conference/Meeting Referral 3/11/2025 $0.00 0 130 260 0 Aging 3/12/2025 108560 new $0.00 Definite Event Count: 1 $0.00 0 130 260 0 $0.00 Event Count: 1 $0.00 0 130 260 0 $0.00 Printed: 10/3/2024 Copyright©2015 iDSS.All Rights Reserved. Page: 1 of 1 Chapel Hill/Orange County Visitors Bureau Sales Report - Leads Sent 9/1/2024 - 9/30/2024 Event Type: All Sales Rep: Marlene Barbera Account Name Event Type Market Type Source Lead Sent Scope Economic Attend Peak Requested Contracted Event Name #Partners Event Start Impact Est Rooms Rooms Pickup Current Status Sent Lead Event End New/Repeat Actual Partner List Decision Date Status: LEADS SENT AmerisourceBergen Conference/Meeting 0 Cvent-Copied on lead 9/25/2024 $0.00 0 40 127 0 MWI GPO Summit 3/29/2025 New $0.00 Tentative 2 4/3/2025 0 Siena Hotel, The, Carolina Inn, The 1/1/1900 Appalachian State University Conference/Meeting Conference Web Site Request 9/25/2024 $0.00 0 250 600 0 UNC Cause 10/5/2025 New $0.00 Tentative 1 10/7/2025 0 Friday Conference Center 1/1/1900 Glaxo SmithKline Conference/Meeting Meeting Cvent-Copied on lead 9/25/2024 $0.00 0 31 42 0 ViiV Fall Conferences Advisory Board 10/29/2024 New $0.00 Lost 1 10/30/2024 0 Sheraton Chapel Hill Hotel 1/1/1900 Hotel Lobbyists Conference/Meeting 0 Cvent-Copied on lead 9/25/2024 $0.00 0 200 500 0 Council on Library and Information 11/2/2025 New $0.00 Resources Tentative 2 11/5/2025 0 Sheraton Chapel Hill Hotel, Carolina Inn,The 1/1/1900 Merz Aesthetics Conference/Meeting 0 Cvent-We forwarded lead 9/25/2024 $0.00 0 103 371 0 2025 Global Leadership Summit 9/13/2025 New $0.00 Tentative 2 9/19/2025 0 Sheraton Chapel Hill Hotel, Carolina Inn,The 1/1/1900 Printed: 10/3/2024 Copyright©2015 iDSS.All Rights Reserved. Page: 1 of 2 Sales Rep: Marlene Barbera Account Name Event Type Market Type Source Lead Sent Scope Economic Attend Peak Requested Contracted Event Name #Partners Event Start Impact Est Rooms Rooms Pickup Current Status Sent Lead Event End New/Repeat Actual Partner List Decision Date Status: LEADS SENT MH Live Events,LLC Conference/Meeting 0 Cvent-Copied on lead 9/25/2024 $0.00 0 30 48 0 2025 Neuromuscular Conference 6/5/2025 New $0.00 Lost 2 6/7/2025 0 Sheraton Chapel Hill Hotel, Carolina Inn,The 1/1/1900 National Society of Minorities in Conference/Meeting 0 Web Site Request 9/25/2024 $0.00 0 47 94 0 Hospitality 2024 NSMH Eastern Regional Conference 10/31/2024 New $0.00 Lost 3 11/1/2024 0 Sheraton Chapel Hill Hotel,Friday Conference Center,Courtyard by Marriott 1/1/1900 UL LLC Conference/Meeting 0 Cvent-Copied on lead 9/25/2024 $0.00 0 24 82 0 Q3 2025 ULRI/ULSE Board&Committee 8/31/2025 New $0.00 Meetings Tentative 1 9/5/2025 0 Carolina Inn,The 1/1/1900 UL LLC Conference/Meeting 0 Cvent-We forwarded lead 9/25/2024 $0.00 0 35 70 0 Mid Atlantic/Central SE Fall Team Meeting 10/21/2024 New $0.00 Cancelled 2 10/22/2024 0 Sheraton Chapel Hill Hotel, Carolina Inn, The 1/1/1900 Yin Hospitality International Conference/Meeting 0 Tradeshow Lead 9/25/2024 $0.00 0 99 300 0 2024 Movement Builders Conference 12/3/2024 New $0.00 Tentative 1 12/6/2024 0 Sheraton Chapel Hill Hotel 1/1/1900 Event Count: 10 $0.00 0 859 2,234 0 $0.00 0 Printed: 10/3/2024 Copyright©2015 iDSS.All Rights Reserved. Page: 2 of 2 Visitor Bureau Communications/Social Media Department Highlights: September 2024 Publications/Flyers/Online Campaigns/Videos in September—Proofing first version of 2025 Visitors Guide and photos updates. Printed updated electronic guide flyer and flyer on downtown parking, printed Thirty Things to Do flyer. Updated and printed what's open sheet for October and placed in Welcome Center for walk-in visitors. New Sneak Pique videos being produced. Website was final in mid- September. Reels— September 12 on Fall Shopping Guide in Chapel Hill, Carrboro and Hillsborough Work with VisitNC—Hosted Literary FAM with four national travel writers on September 16-17. Kelsie Gibson, Senior Editor, People Magazine Online; Susan B. Barnes, Independent Journalist, Freelance (Garden & Gun, Conde Nast Traveler among many others); Tamara Fuentes, Editor Cosmopolitan; Elizabeth A Held, whattoreadif.substack.com/ (newsletter(8000+ subscribers) and she's also written for Washington Post, Teen Vogue. Sent itinerary for Austin TX travel writer John Sizemore writing a Triangle Destination story for Paste Magazine. He will be in Chapel Hill October 2 before heading to Durham on October 3. Sent Pitch Sheet on September 13 for VisitNC Media Mission in Durham. September Travel Media Assistance— Sent Tar Heel Citizen Times information on Fall events; Shared USA Today 10best.com story to vote Chapel Hill a top sports town; LA Content Creators Angelia Untung and Chris Wong interested in Chapel Hill. CBS 17 Digital requests use of our photo library; Good Grit Magazine seeking partnership in 2025. September Stories Appearing and/or Media Mentions—NC Triangle Relocation Guide Fall issue includes Chapel Hill; TravelGirl Magazine advertorial as part of college towns story; Wine Enthusiast Magazine features Lyndon Smith with Botanist& Barrel; Thrillest.com includes destination story on College Town Chapel Hill partying since 1793; Axios has story on Kid Friendly activities in the Triangle; TarHeel Blog has Best way to spend a day visiting Chapel Hill; Onlyinyourstate.com says Visit the North Carolina Botanical Garden; Chapelboro has story on Tourism Spending from August press release; Chapel Hill was voted Best Family-Friendly College Town by WhereverFAmily.com Readers; Wall Street Journal Ranks UNC 59th Best College; US News & World Report says Carolina ranks as a Top Five Public University for 23rd straight years; Eaters Carolina Ranks 13 Hottest Restaurants in the Triangle for September and 12 Most Anticipated Restaurants across the Carolinas Coming includes Proximo; Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month. Sent September Press Releases: Visitors Bureau rolls out new Website. September Blogs - None. Other Selected Accomplishments/Communications Activities After Susan Rice's retirement- Tracked Visitors coming to the welcome Center,mailed all visitor inquiries (individuals and to North Carolina welcome Centers,)put some events on website, tracked visitor index numbers. Held off on the weekly events calendar, but we will start that back up in mid-October. Chapel Hill Advisory Committee Meeting on Downtown Right of Way Master Plan in 2024 met September 3 Participated in Chapel Hill Downtown Partnership Annual Meeting on September 11 at the Carolina Inn. In State Media Mission planned in Durham on October 1 was cancelled due to Helene. Staff Meetings on September 10 Participated in calls with CLEAN on September 18 to discuss new leisure campaign. Reviewed Tina's October social media calendar. Photographer Donn Young Chapel Hill and Hillsborough photos in September for 2025 VG and photo gallery. Providing images for Piedmont Electric for their 2025 calendar Enewsletter- Wrote and sent October Check It Out on September 30 to 3,705 subscribers. Budget and Publication Inventory Inventory as of September 30, 2024: Official 2024 Visitors Guide7,400; Official Visitors 24-25 Map 10,200; March 2024 Dining Map Pads—6;Mural Map Pads 10 Tina Fuller Website Social Media Report September 2024 Tina is the Bureau project leader for updating VisitChapelHill.org. The site was updated by mid- September. Thanks to Tina for all her hard work. Below is just small portion of Tina's activities. September 2024 Social Media Likes & Follows. Platform Beginning Ending Increase/decrease Posts (previous month end) FB 25261 25452 191 18 Twitter 5688 5693 5 14 Instagram 7572 7609 37 6 Pinterest 603 603 0 3 YouTube 347 347 0 0 Threads 1291 1357 66 0 Linkedln 297 298 1 1 2024-2025 Website Sessions by Month 2024-2025 July Aug Sep Oct Nov Dec New leisure campaign begins:social media, display,digital video(in-state)Search,CTV (Richmond,VA) Sessions 64,482 38,434 39,820 Users 52,482 31,253 33,883 Pageviews 103,117 88,045 89,212 New Users 51,543 30,362 32,312 Sessions by Channel Organic search 52%of total sessions OS 61% OS 59% Average Engagement 56.95%/32s per user 61.6%/ 60.2%/ Rate/Time 42s 38s Spike in Day of Week Tuesday July 23rd,4,156 visitors organic Sat.Aug Sat Sept search I Trolley webpage received 2,372 from 24th,994 21st paid search Organic 996 Direct Search Request for Literature 60 71 61 Newsletter Subscriber 44 16* 22* RFP 1 0 1 *includes walk-in signups Visit NC Farm app. • Monthly meeting with State admin/Yellow Dog • Added events for Sunshine Lav Farm, RambleRill,Witch's Barn at Firefly,B&B Applefest, Carving Pumpkins, McKee's Corn Maze • Push notifications for Sunshine Lav farm day Tina writes monthly Tourism by the Numbers newsletter. Tina took the lead in adding events and listing updates on the website from Susan Rice's responsibilities after she retired.