HomeMy WebLinkAbout2024-03-20 CHOCVB Agenda CHAPEL
HILL
HILLSSOPOUGH
91 =ARPOOF10
CHAPEL HILL/ORANGE COUNTY VISITORS' BUREAU BOARD
OF DIRECTORS MEETING
8:00 A.M.-9:30 A.M.
Wednesday, March 20, 2024
Sheraton Chapel Hill
Complimentary Parking and Breakfast
i. Call to Order Karen DeHart, Chair
ii. Introductions Room Round Table
iii. Approval of Minutes Karen DeHart, Chair
iv. Introduction of speaker Ryan Stewart, Trinsic Properties
Ryan is Managing Director- Carolinas at Trinsic Residential Group and will update the board on
Aura development on MLK @Estes. Spanning nearly 15 acres, Aura Chapel Hill will present a range
of one-, two- and three-bedroom floor plans. Amenities include more than 12,000 square feet of on-
site retail, three parks spread across four acres,walking and biking trails,playgrounds and a dog park.
V. Executive Director's report on current ads in market Clean, Inc Ad Agency
vi. Budget Overview Laurie Paolicelli, Director
vii. New Business of Board Members Karen DeHart, Chair
viii. Old Business Karen DeHart, Chair
ix. Adjournment
Board Chair:
Karen DeHart, Associate Commissioner, is responsible for directing, administering, and coordinating
Branding, Marketing & Corporate Partnerships, Merchandising & Licensing, and Development efforts for the
North Carolina High School Athletic Association.
AT-A-GLANCE SEASONALITY CHAPEL
FOR CHAPEL HILL, NC RRSORO
ORANGE COUNTY VISITORS BUREAU
JANUARY FEBRUARY MARCH
GOOD MONTH TO BOOK GOOD MONTH TO BOOK GETTING BUSIER
Need days: Need days: Need Days:
Sunday to Saturday Sunday to Saturday Sunday to Thursday
*Lowest Rates* Avoid UNC Basketball Home Avoid UNC Basketball Home
Game Dates Game Dates
MAY JUNL
BUSIEST BUSY 1ST 2 WEEKS then GOOD MONTH TO BOOK
SLOW AFTER UNC GRADUATION
Need Days: which is 2nd weekend. Need days:
Y DO NOT BOOK OVER Y
Sunday to Thursday GRADUATION WEEKEND Sunday to Saturday
Need Days:
*Higher Rates* Sunday to Thursday (1st 2 weeks) *Lowest Rates*
Then Sunday to Saturday
*Lowest Rates * after Graduation
JULY AUGUST SEPTEMBER
GOOD MONTH TO BOOK GOOD MONTH TO BOOK GETTING BUSIER
Need days: Need Days: Need Days:
Sunday to Saturday Sunday to Saturday Sunday to Thursday
*Lowest Rates* Avoid UNC Student Move In, Avoid UNC Dates All weekenlds areebusy!
normally 3rd weekend
OCTOBER NOVEMBER DECEMBER
BUSIEST STILL BUSY BUT SLOWS STILL BUSY BUT SLOWS
Need Days: Need days: Need days:
Sunday to Thursday Sunday to Thursday Sunday to Saturday
*Highest Rates* *Lowest Rates*
Avoid UNC Football Home Game
Avoid UNC Football Home Game Dates.All weekends are busy! Avoid UNC Winter Graduation
Dates. All weekends are busy!
SLOW AFTER THANKSGIVING SLOWS 3RD WEEK OF MONTH
For help booking your next conference, meeting or event please contact:
MARLENE BARBERA mbarbera@visitchapelhill.or 919-225-6892
Chapel Hill/Orange County Visitors Bureau
Advisory Board Meeting at Carrboro Hampton Inn & Suites
February 21, 2024
8:00—9:15 AM
Board Members Present: Grace Holtkamp, Tanya Moore, Karen DeHart- Chair, Sam Vadgama, Heidi
Werner-Dawson, Anita"Spring" Council, John Hartman-Brown,Anna Richards, Matt Hughes, Paris Miller-
Foushee, Randee Haven-O'Donnell, Meredith Saybe, Beverly Payne, Wendy Smith(prospective board
member), Jeri Lynn Schulke (prospective board member), Donald"DR"Bryan(prospective board member),
Shannan Campbell
Not Present: Sharon Hill,
Staff Attendance: Laurie Paolicelli, Marlene Barbera, Hannah Hemphill, Steve Brantley, Katie Murray
Guests: Regan Thomas, Dave Gephart
Call to Order
Karen DeHart, Chair called the meeting to order at 8:08 AM.
Approval of Minutes
Karen Dehart requested a motion to approve the January 17, 2024 minutes. Spring Council made a motion to
approve the minutes and Beverly Payne seconded the motion. With all members in favor, the minutes were
approved as submitted.
University Place Updates—Regan Thomas Ram Realty
Presentation
• Retail spaces being redeveloped to face externally. There will be a mix of local, regional, and national
businesses, including shopping, restaurant, and entertainment. Will include 8 retail spaces for small
businesses getting started in a brick and mortar location(called Upstart).
o Retail rents are on track with Blue Hill and are average for the market. UP is willing to work
with businesses to be more affordable.
• Residential Infill with 900 Willow, with 10% of units designated as affordable housing
• Common space for community events, with art being commissioned for mural space on parking deck,
and other spaces.
Questions:
o How comparable are retail rents? Retail rents are on track with Blue Hill and are average for the
market. UP is willing to work with businesses to be more affordable.
o Rental values for the 900 willow and how does it compare to rents on Franklin Street?
o Forecast on jobs and retail sales tax?
Executive Director's Report
• What's Going on in Chapel Hill: Presentation that includes information about new developments,
including life sciences, retail, apartments, farms, sports, and more.
• UNC graduation will be on a Saturday instead of Sunday. This is a test to see if they want to
permanently change it
For Approval March 20, 2024
• Major soccer tournament on July 23 at Kenan—Manchester City vs Celtics.
o Last year people had trouble getting to Chapel Hill from the Airport.
o Reaching out to restaurants/pubs to coordinate marketing, handouts for
events/music/food/drink, meet& greets, etc.
o Do we need a committee to discuss how to market cohesively?
Results of Tourism Study
Moving discussion to the next meeting, 60 people attended.
Sales Report
• Sales Update-February 21, 2024 Presentation: recap of year to date sales report and how Marlene
Barbera, Sales Manager, is working with meeting planners to secure business in Chapel Hill.
o CVENT subscription upgraded to 3 Diamond Listing to provide more visibility when planners
are considering Raleigh/Durham.
o Google Display Ads with a CTR of.77%
o Clean Ad Agency has helped increase traffic on the CHOCVB LinkedIn Business page with
increased ads
o Our Google Search Campaign has increased the number of RFPs received through our website.
• Mingle-n-Jingle Showcase of Events for UNC Meeting Planners
o This event included over 30 local vendors
0 140 UNC Planners attended
New Business
Shannan Campbell
• "Mini downtowns"popping up over having one central downtown. Dean Dome being relocated or
demolished? Tanya Moore confirms that UNC has commissioned a study on demolishing the Dean
Dome.
Anna Richards
• Developments in Mebane area— 12ish residential developments
Jeri Lynn Schulke—Chapel Hill Downtown Partnership
• Placer software provides data about how many people are downtown, foot traffic counts, how much
traffic are other business types getting, number of visitors, and hours and days of the week and
compared over time.
Katie Murray
• Black Futurism Show at Eno River Mill will remain up through Saturday
• March will feature a John Dempsey and Judith Ernst joint show
• First Friday with music maker
• March 7th -televised fundraiser for arts across the Triangle
Heidi Werner Dawson
• The Carolina Inn is celebrating it's 100th Anniversary with special events including Centennial Tea and
Dinner services.
21 Page CHOCVB BOD Meeting FEBRUARY 21 , 2024
For Approval March 20, 2024
• Google getting rid of cookies by the end of summer which might impact SEO.
Wendy Smith
• Annual Gala Event March 16th at Haw River Ballroom celebrating the Arts Center's 50th
Anniversary.
Next meeting: Wednesday, March 20, 2024 at the Sheraton Chapel Hill
The meeting was adjourned at 9:14 AM.
31 Page CHOCVB BOD Meeting FEBRUARY 21 , 2024
Current and YTD Expenditures and Revenue
February 2024
YTD
tC�tM�<h indudesfundsencumbered t,0101 Ud aaBGGGESUseD
Cha el Hill Support $0.00 $100,000.00 $375,000.00 26.7%
Occupancy Tax* $126,455.32 $1,391,595.21 $158525791.00 75.1%
Arts Commission Revenues $375546.50 $1455426.70 $2315606.00 62.8%
TOTAL $164,001.82 $1,637,021.91 $25459,397.00 66.6%
Transfers General Fund $0.00 $0.00 112,000.00 0.0%
Transfers County Administrative Fee $0.00 $0.00 $83,592.00 0.0%
Transfers OutsideAgenciesFundin $0.00 $7,644.80 $15,289.00 50.0%
Subtotal $0.00 $7,644.801 $210,881.001 3.6%
SalarieslBenefits $515012.26 $407,380.30 $580,239.00 70.2%
Subtotal $51,012.26 $407,380.30 $580,239.00 70.2%
Travel $0.00 $10,395.82 $29,325.00 35.5%
M ilea $749.74 $5,124.83 $6,513.00 78.7%
Telephone $291.42 $1,985.43 $9,964.00 19.9%
Postage $0.00 $1,365.57 $3,500.00 39.0%
Freight $418.46 $2,381.52 $6,050.00 39.4%
Building Rent $115380.00 $124,779.52 $170,760.00 73.1%
Printing $119.50 $2,587.20 $3,300.00 78.4%
Dues $7,000.00 $15,941.00 $17,537.00 90.9%
Subscriptions $1,085.96 $36,588.00 $46,224.00 79.2%
Dept Supplies $348.02 $18,219.47 $28,500.00 63.9%
OfficeSupplies $0.00 $432.03 $600.00 72.0%
Contract Servioes $15000.00 $15,687.64 $19,886.00 78.9%
Electricity $330.56 $2,701.10 $11,750.00 23.0%
Credit Card Machine $0.00 $0.00 $252.00 0.0%
Strategic Alliances $0.00 $7,850.00 $10,950.00 71.7%
Subtotal $22,723.66 $246,039.13 $365,111.00 67.4%
Sales& Promotion,Events,Ent. $2,139.54 $65,171.02 $92,383.00 70.5%
M arketing Trade Shows $2,000.00 $14,683.73 $14,775.00 99.4%
Sales Travel $0.00 $2,206.30 $10,800.00 20.4%
Research $0.00 $10,400.00 $12,600.00 82.5%
Publications $3,375.00 $85,539.50 $1455500.00 58.8%
Advertising $82,497.08 $9065508.89 $1,1165935.00 81.2%
Subtotal $90,011.62 $1,084,509.44 $1,392,993.00 77.9%
Total Overhead,Personnel,Op $1635747.54 $1,745,573.67 $2,549,224.00 68.5%
Recurring Capital Building I m rovements $0.00 $0.00 $255000.00 0.0%
Arts Commission
Personnel Salary/Benefits $18,245.84 $127,853.95 $187,043.00 68.4%
Operating
M ileage $0.00 $819.12 $1,500.00 54.6%
Telephone $264.98 $1,974.39 $25871.00 68.8%
Postage $0.00 $0.00 $100.00 0.0%
Building Rent-71390 $95284.04 $83,172.59 $1105786.00 75.1%
Printing $0.00 $1,371.68 $3,275.00 41.9%
Advertising $179.04 $7,899.67 $10,000.00 79.0%
Dues $0.00 $450.00 $405.00 111.1%
Dept.Supplies $8.89 $6,016.77 $63000.00 100.3%
DeptSupplies-71390 $296.59 $5,298.37 $14,846.00 35.7%
OfficeSupplies $0.00 $909.80 $1,000.00 91.0%
Travel $0.00 $3,281.13 $3,300.00 99.4%
Program Expense $507.23 $27,961.58 $385787.00 72.1%
State Arts Grant $0.00 $25,508.00 $48,082.00 53.1%
Local Arts Grant $0.001 $28,000.00 $28,800.00 97.2%
Total Arts Commission $285786.61 $320,517.05 $4565795.00 70.2%
TOTAL $192,534.15 $2,066,090.72 $3,031,019.00 68.2%
*Occupany Tax Revenue-for November
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Fiscal Year 2023-2024
February 2024 Sales Report
Current Month Year to Date Same Period Last Year
Confirmed Bookings 4 20 19
Number of Room Nights 315 1443 1870
Estimated Spending $205,918 $557,353 $559,241
Leads Generated 19 97 100
Leads:
• Festival of Hope. October 2024. 1 day event for 300
• Spring 2024 Art for Humanity. April 2024. Event for 150
• Jordan Watershed meeting. Feb 2024. 1 day meeting for 100
• Emerging Top Talent- 2024 Spring Session. May 2024. 132 room nights. 4 day meeting
for 50
• Society for Photographic Education. March 2025. 915 room nights. 5 day meeting for
1000
• NCSU Forest Productivity Cooperative. Aug 2024. 165 room nights. 1 '/Z day meeting for
100
• Merz End of Year Celebration. Dec 2024. Dinner for 310
• Emerging Top Talent- 2024 Spring Session. April 2024. 150 room nights. 4 day meeting
for 50
• Childcare Compensation and Benefits Technical Assistance Cohort. April 2024. 40 room
nights. 2 day meeting for 30
• NC Budget Association Winter meeting. Dec 2024. 260 room nights. 5 day meeting for
175
• NOAA Financial Assistance Workshop. April 2024. 500+ room nights. 3 day meeting for
400
• Lifeonaire Business Builder. April 2024. 68 room nights, 3 day meeting for 60
• Hodges/Taekman Wedding. October 2024. 20 room nights
• SESHSMD Fall Conference, November 2024. 115 room nights. 2 day meeting for 130
• FIU Men's Soccer. Aug 2024. 28 room nights.3 day meeting for 26
• COOLJC Seminar/lcongress. April 2025. 1356 room nights. 6 day meeting for up to
1000
• AASHTO 2024 TC3 Annual Meeting. April 2024. 190 room nights. 2 day meeting for 65
• Association of Specialty Cut Flower Growers. Oct 2024. 150 room nights
• The Meetings Oracle. December 2024. 150 room nights. 5 day meeting for 30
Sales Activities:
• Completed end of month
• Attended Weekly staff meetings
• Follow up with venues that have not responded to RFP's.
• Follow up with planners that have outstanding RFP's.
Fiscal Year 2023-2024
February 2024 Sales Report
• Posted relevant destination content on Linkedln
• Assisted Jean Young with possible locations for her mom's 95th birthday party.
• Assisted Amanda Parks with possible locations for her 3 day meeting
• Created kids activity book to hand out to visiting families
• Call with local stakeholders to learn about the DI Economic Impact Calculator
• Call with the Friday Center
• Attended calls with Clean to discuss marketing strategies
• Call with Brody Hall to discuss his upcoming conference
• Call with Jihan Sherifff-Crichlow to discuss possible sponsorship opportunities for the
Carolina Revolution E-Sports events
• Call with Kristin Sheehan to discuss the SOTA conference being held here in October
2024. Presented possible venues for opening reception. Sent transportation information
after researching transportation options that are wheelchair accessible. Sent our ADA
guide. Did E-introductions with Kristin and her team with several venues in town and
transportation companies.
• Call with Brandi from NOAA to discuss her upcoming conference and RFP that was
submitted on our website
• Call with Meagan Casey to see if she spoke to client about adding venues to RFP
• Prepared powerpoint presentation for the board meeting
• Assisted planner Heather Bennett with local resources for: carnival games rental,
temporary staffing companies, Facepainters, etc
• Attended VB Advisory Board Meeting. Presented a Sales Update to the board.
• Call with Niki Irving to discuss her upcoming wedding
• Prepared for Rendezvous South Conference. Researched and ranked 42 meeting
planners in order of importance that I want to meet with for my appointments. Gathered
materials to bring to hand out to planners. Put together binder with appointment
schedule. Attended conference Feb 26 to Feb 29. Had 25 one-on-one appointments with
planners.
• Coordinated site tour of the Sheraton for Schuyler Delaney and Sarah Frantz
• Follow up detailed emails to all the meeting planners I had appointments with as well as
planners I did not have appointments but wanted to meet with at the IPEC conference
• Asked hotels if they are able to provide healthy options and other health and wellness
aspects they can be provided for conferences based on planner feedback
• Assisted Colleen Minton with possible locations for her event. Coordinated site tour of
The Story Venue for her
• Emailed contacts from Linkedln leads submitted to see if we can help them plan their
meetings.
• Assisted the Tar Heel 10 miler with possible locations for registration. Contacted various
venues to see if date/space was open
• Contacted Smart Meetings to find out dates of upcoming shows
• Call with Vimal Vyas of Visit Raleigh to discuss DI Economic Impact Calculator
• Connected with new Events Coordinator at the Carolina Club
• Assisted Christina Willams with possible venue locations for Carrboro HS Prom
Fiscal Year 2023-2024
February 2024 Sales Report
• Contacted several venues to check capacity and availability for planner Amy Hoffman for
the Merz Holiday Party
• Picked up departmental supplies
• Worked on providing sales budget numbers for next fiscal year. Contacted Cvent for
more information on contract.
• Sent potential RFP for Duck Donuts meeting to Carolina Inn and Sheraton to see if it
would be too large. It was. Offered Friday Center to planner as another option
• Contacted Martina Brooks with the Hampton Inn to complain about service/ set up at our
last advisory board meeting
• Assisted Kathryn Wall with getting visitors guides and maps for her upcoming
conference in May
• Sent potential RFP for Redhat to the Carolina Inn and Sheraton to see if conference is
too large or can they bid
• Assisted Karen DeHart with Aloft sales contact information
Definites:
• ESPN Game Day Hoops. $160,934 Courtyard
• Wilcosky Wedding. $10,465. Hampton Inn
• Spring 2024 Art for Humanity Event. $11,839. Blue Hill Event Center
• Super Resolution Summit. $22,680. Carolina Inn
Lost:
• New Hire Training and Induction. All OC hotel declined to bid
• The Charmettes 2025 National Conference. Declined. Too large for any OC venue
• Telarus 2024 Ascend CX. Cancelled.
• South Central Chapter Tour of Champions. Booked outside OC
• 2024 MCL Convention. Declined. Too large for any OC venue
• Oasis 2025 Child and Adolescent Psychiatry Conference. Booked outside OC
• Carrboro Council Member Retreat. Booked at Rizzo i
• 2026 TBL Collaborative Meeting. Booked in California
• Emerging Top Talent Spring Session, Cancelled
• Society for Photographic Education. Turned down. Too large for any OC venue
• US Supervisory Board. Booked at Rizzo '....,.
• Pillar to Post meeting. Booked AC North Hills Raleigh
• Carolina Across 100. All OC hotels declined to bid
• 2024 Specialty SDP Phase 2 meeting. Booked Doubletree Hilton RTP
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Chapel Hill/Orange County Visitors Bureau
Communications Report
February 2024
Monthly Statistics Current Month 23-24 YTD 22-23 YTD 22-23 Totals
Definite Runs: 19 159 165 276
Bureau Referenced: 7 85 71 124
Triangle: 51 232 312 390
Regional: 38 130 115 180
National: 27 103 66 103
International: 3 24 30 47
Total Media Assisted: 8 107 87 136
MEDIA& COMMUNICATIONS HIGHLIGHTS
Publications/Flyers/Online Campaigns/Videos in February—Annual Report 22-23 was done on February 15.Updated
and printed What's Open in February sheet and placed in Welcome Center for walk-in visitors. RDU Business Traveler
Ads coming to RDU. Proofed Orange County Business Traveler Brochures on Chapel Hill/Carrboro and Hillsborough
and campaign to go with it.Reels collaboration with Triangle Media on Sheraton Chapel Hill on February 17. Updating
the Dining Map Pad for printing in March. Getting Free Ad for March/April issue of Southern Travel+Lifestyles
magazine and proofed and sent February 29 and will have paid ad and editorial in May/June issue. CLEAN producing the
ads and Patty will work with their staff on the editorial portion. Reviewed 12 Radio Sports on February 27 which will run
on WCHL in March highlighting the business of tourism. Susan Murray took photos of the DestinationNext event at the
Carolina Inn on January 31.Wrote and sent March Check It Out on February 29 to 3631 subscribers.
VisitNC PR—Will be meet with travel media at VisitNC Tourism Conference March 18 and sent media in ranked order of
preference to VisitNC on February 28. We get to have one on one meetings with 5-6 media members. Selected to attend
on February 9 the VisitNC National Media Mission in Chicago in late October 2024.Made zoom presentation on
February 7 to NC Travel Guide Editors with ideas to feature on Orange County NC in the 2025 Travel Guide. Gave
contact information to Veda Gilbert at VisitNC PR to work with Chapel Hill Writer Sarah Dessen on September Media
FAM around her Book Along for the Ride.
Hosting Travel Writers—Four writers coming to Chapel Hill on May 22 as part VisitNC National Media FAM to North
Carolina on Quite Luxury. Additionally VisitNC PR Staff and rep from DCI media in NY will also attend.
February Travel Media Assistance—Sent info on Bucket List things to do in 2024 for February Tar Heel Citizen; Sent
info to Vanessa Infanzon,freelancer on Veteran Owned Businesses; Send March/April Spring Ad to Southern Travel+
Lifestyles Magazine; Sent information to Daily Tar Heel Writer for story on Walt's Grill; Sent Spring—Fall events to
Lynn Brandon for NC Relocation Guide story; Ideas to Katherine Clark for The Heart of Meadowmont& The Oaks
Magazine.
February Stories Appearing and/or Media Mentions: -Our State Magazine Jazz Roundup story including Moeser
Hall for February issue by freelancer Vanessa Infanzon; Local Reporter includes Laurie Paolicelli Orange Slice Columns
throughout the month; 16 Most Anticipated Restaurants Across the Carolinas for 2024 Eater Carolinas; Discover the
Carolinas Website Where to Travel in 2024 by JP Grice; Cat's Cradle Expanding stories in the Triangle; Is Chapel Hill a
Good Place for Students KHTS-AM radio; WCHL/Chapelboro ran interview with Laurie Paolicelli and Shelly Green
on the DestinationNext Survey Findings;North Carolina Weekend ran the feature on The Carolina Inn's 100`h
Anniversary; Sports Adventures in North Carolina–Best Travel Destinations for Sports Fans in Drift Travel website;
Leland Little Auctions Helps Bring Historic Places Homes in Our State Magazine by Bridget Booher
Sent press releases: Chapel Hill/Orange County Visitors Bureau Releases 2022-23 Annual Report, Chapel Hill/Orange
County Destination Next Assessment Survey Results Released, 2024 Chapel Hill,NC Garden Tour is April 27-28.
February Blogs–Our Love List for Valentine's Day in Chapel Hill and Orange County, Spark Your Imagination-Explore
Arts & Crafts in Chapel Hill& Orange County
Web/Zoom Calls
Participated on February 1 call on Economic Impact Calculator to determine economic impact of events and other
activities to Orange County
Participated in Chapel Hill Downtown Partnership Board Meeting on 2/1 and followed up with report to staff.
Calls with Simpleview on February 7 on status of website updates and second call on February 29 to review first round of
updates looking at fonts,colors, etc.
Participated in VISITNC Webinar on 2/8 on best practices at Visitor Centers, three centers highlighted.
Participated in call with CLEAN on project status updates on 2/7 and 2/23. Reviewed Long Form Video Storyboard by
Clean on February 21.
Staff Activities
Participated in weekly staff Zoom calls
Proof weekly Susan Rice's web calendar list
Reviewed Tina's March social media calendar
Provided Budget suggestions for Bureau's 24-25 budget
Attended Chapel Hill Chamber of Commerce Economic Forecast Forum at Lumina Theater on February 22
Met with Tina and Susan to discuss on February 27 blogs for the spring months.
Agreed to serve on Chapel Hill Advisory Committee on Downtown Right of Way Master Plan in 2024.
Assisted with Major Services Form due to county for 24-25 on February 19
Registered to attend the June 2-5,2024 PRSA Travel&Tourism Conference in Greenville, SC
Publications Inventory
As of February 29,2024: Official 2024 Visitors Guide-19,600; Official Visitors 22-23 Map-600; Spring 2023 Dining
Map Pads–2, Mural Map Pads 30. For website-February Visits–52,020
Tina Fuller's Website/Social Media Report for February 2024
February 2024 social media Likes&Follows.
Platform Beginning Ending Increase/decrease Posts
(previous
month
end)
FB 23,668 23,971 303 13
Twitter 5695 5700 5 19
Instagram 6646 6718 72 12
Pinterest 599 600 1 80
YouTube 336 336 0 1
(upload)
Threads 907 936 29 2
Linkedln 271 276 5 1
Social Media work
• Day to day postings/monitoring comments on posts/monitoring mentions of VB from others/engaging on posts by
other businesses and people.
• Created content calendar for March.
• Open IT support ticket for DKIM for iContact Previously reached out to Keith in IT x2 back in January with no
response.
• Reached out to AC Chapel Hill for overnight stay comp for TDM promo giveaway on IG
• Attended Hootsuite webinar on Social Platform Trends
• Researched 3'Party cookie phaseout on Chrome and sent findings to LP
• Paid social(in-house):
o On-going Facebook like campaign$5/day; Ad began 1/23/2023 now targeting Greensboro,Winston-
Salem,High Point DMA, 1648 paid likes to-date at$2034 spend.
o Boosted 2024 Bucket List blogj$500 targeting Greensboro,Winston-Salem&High Point DMA,Age
Group 25-65;January 30—Feb 13: Landing Views 3,181; Reach 56,203; cost per view$0.16; Post
engagements 3,739, Link clicks 3,371,Post reactions 214.
New Website work
• Uploaded updated style guide, sample mockup,map illustrations,neighborhood guide to shared folder provided
by Simpleview
• Brief meeting with Chrissy, S.V. and Patty regarding module mapping/widget usage on current site and timeline
for launch
• Met with LP &Patty on POI'S for new map
• Met with SV design team, Clean and Patty on first draft of home page
Current Website work
• Future Partners' Intercept survey is up to 150+participants
• Blogs published or re-published: Valentine's Day+Explore Arts& Craft workshops and Studios.
• Selected Featured events for homepage
• Submitted support ticket for events showing wrong date(daylight savings issue)+ticket for forms not showing up
on specific pages.
• Uploaded annual report to ISSUU and linked in About Us page
• Corrected, edited, added event and account listings in DMS
• Cleaned up UNC Med Stays microsite and Campus Visit pa&e
• Added a few Orange Slices to home page
• Met with Patty& Susan on blogs
• Met with ITI Digital rep on software applications for websites including calendar, itineraries,places and UGC—
sent info and examples to LP for review
Website Sessions (Visits)
N 2021-2022 0 2622-2023 2023-2024
80000
60000
40000
20000 —
0
Y11 01 5e9 pc� 1oa vee yan deo Dec qp� �a3 S11P
2023-2024 Month Website Sessions
2023-2024 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Leisure Hotel
Campaign campaign
/search begins+
running Leisure
running
Sessions 66,081 45,063 34,975 48,890 43530 48,396 50,030 52,020
Users 54,131 35,468 28,354 38,073 35049 37,944 40,753 43,051
Pageviews 109,097 74,480 65,493 80,535 76,721 73,795 80,386 88,993
New Users 37,059 39,664 41,912
Sessions by Organic Organic Organic
Channel Search Search Search
58% of 44% of
total total
sessions sessions
Average 55.53%/40 53.93%/38 52%/34s
Engagement seconds seconds per user
Rate/Time per user per user
Spike in Saturday Saturday Sat Feb
Day of Dec 9t'', Jan 13th 3rd
Week 1646 885 1001
organic organic (UNC vs
search search Duke)
organic
6.—MA search
Request for 56 67
Literature
Newsletter 24 26
Subscriber
RFP 7 3
Click here for February User Demographics
Book>Direct(formally,JackRabbit)Widget
• Total Searches: 214 per GA4
• Performance Summary: Estimated Bookings 6; Est. Avg Booking amount$398; Est. Booking Revenue $2,431
per Book>Direct report
• Total website referrals to hotels, 184 via: 50-Book Direct button, 8 -phone link,29 -picture link, 60-Title link
and 37 -website links.
Visit NC Farm app.
• Added events for Spring Haven, Sunshine Lav Farm, Cedar Grove Blueberry,Eno River Farm,Lavender Oaks
• Push notifications: RambleRill Farm,Eno River Farmers Market, Sunshine Lay.
• Prepared for and attended Ag Summit event
• Added two farms—Full Table CSA @ Common Ground+Sweet Retreat Orchard
Google/Yelp/Tripadviser Business pages
• Posted Feb Check it Out newsletter
PhotoShelter
0 Searched images with DSC & dates in titles and began updating with correct image titles
Newsletters/Reports/Publications
• Tourism`By the Numbers"newsletter
• Monthly report
• Social media and website comparison worksheet updates
• e-newsletter request report-added contacts to iContact lists for Orange Slices and Check it Out.
Miscellaneous
• Attended virtual meetings with staff.
• Attended virtual meetings with Clean
• Worked on 2022-2023 final budget report to verify numbers for annual report