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HomeMy WebLinkAbout2024-02-21 CHOCVB Agenda CHAPEL HILL/ORANGE COUNTY VISITORS' BUREAU BOARD OF DIRECTORS MEETING 8:00 A.M.-9:15 A.M. February 21, 2024 Hampton Carrboro Complimentary Parking and Breakfast i. Call to Order Karen DeHart, Chair ii. Introductions Room Round Table iii. Approval of Minutes Karen DeHart, Chair iv. University Place (Mall) Update i. Regan Thomas Ram Realty V. Executive Director Report/Results of Tourism Study Laurie Paolicelli vi. Sales Report Marlene Barbara, Sales Director vii. Budget Overview Laurie Paolicelli, Director viii. New Business Karen DeHart, Chair ix. Old Business Karen DeHart, Chair X. Adjournment Board Chair: Karen DeHart, Associate Commissioner, is responsible for directing, administering, and coordinating Branding, Marketing & Corporate Partnerships, Merchandising & Licensing, and Development efforts for the North Carolina High School Athletic Association. Chapel Hill/Orange County Visitors Bureau Advisory Board Meeting at Sheraton Chapel Hill January 17, 2024 8:00—9:15 AM Board Members Present: Tanya Moore, Sharon Hill, Karen DeHart, Mark Bell—Chair, Shailan"Sam" Vadgama, Beverly Payne, Jon Hartman-Brown, Shannan Campbell, Anna Richards, Paris Miller-Foushee. Not Present, Grace Holtkamp, Anita"Spring" Council, Heidi Werner Dawson, Randee Haven-O'Donnell. Staff Attendance: Laurie Paolicelli, Hannah Hemphill Guests: Wendy Smith, Jeri Lynn Schulke, Matt Hughes, Donald"D.R."Bryan (All future board members pending approval on February 15, 2024, BOCC meeting). Visiting: Carrboro Mayor Barbara Foushee Call to Order Mark Bell, Chair called the meeting to order at 8:13 AM. Comments from Mark Bell This year there is a lot of change and new faces for the board, with people rotating off the board. Some of the highlights to call out includes $62.2 million in projected total lodging revenue in calendar year 2023. This is a $9.2 million or 17% increase from 2022. Orange County is still trending up in lodging revenue post pandemic. Revenues in 2023 were greater than 2022 in 11 out of 12 months of the year with March, September, October, and November's year over year revenue growth exceeding $1 million. New Officers: Karen DeHart has agreed to serve as Chair for the Chapel Hill/Orange County Advisory Board, replacing the outgoing Chair, Mark Bell. A motion was made by Meredith Saybe to approve, seconded by Sharon Hill. With all members in favor, Karen DeHart is appointed as Chair. Sharon Hill has agreed to serve as Vice-Chair. Beverly Payne made a motion to approve, seconded by Meredith Saybe. With all members in favor, Sharon Hill is appointed as Vice-Chair. Approval of Minutes Mark Bell requested a motion to approve the November 15, 2023, minutes. Beverley Payne made a motion to approve the minutes and Sharon Hill seconded the motion. With all members in favor, the minutes were approved as submitted. Executive Director's Report Laurie presented a certificate to Mark Bell for his service on the CHOCVB Visitors Bureau Advisory Board for the past eight years. PowerPoint Presentation -2023 Year in Review (Click here for presentation link) 0 Questions and comments following presentation. For Approval February 21, 2024 • Shannan Campbell asked if we would continue to lead with the "let curiosity lead you here" and the answer is yes. • Chapel Hill Diversity website has received some criticism. The conversation will continue with input from the board www.chapelhilldiversity.com website. Budget update through December 2023 • Revenue: o Town of Chapel Hill gives an annual grant of$375k. o Occupancy Tax projections for 23/24 fiscal year was $1.8 million. o State grant revenue for the Arts Commission also reflected, as they are also funded by the Visitors Bureau o Total budget $2.4 million • Overhead—these are costs that are required by Orange County o $112k to pay back the general fund from COVID when Occupancy Tax was not covering Visitors Bureau expenses. o $83k county administrative fee o Outside Agencies—these funds are provided by the County Manager's office and administrated by the Visitors Bureau. • Advertising/Fund Balance Request o Currently almost 90% of the budget is used, with a lot of upcoming promotions we want to include. o Occupancy Tax fund balance is currently at $1 million, with $776k available to appropriate. o The Visitors Bureau would like to appropriate $150k from this fund balance to use this year on advertising. Motion to have $150K of the current occupancy tax fund balance appropriated in this fiscal year to continue to grow and maintain the tourism industry. At Commissioner Richard's request we will work with the County Manager's Office on ways to manage the growing occupancy tax fund balance earlier rather than midyear. B. Payne made a motion to approve the request and S. Hill seconded the motion. All members were in favor. New Business Tanya Moore—UNC Updates • Interim Chancellor Lee Roberts started on Friday. Meredith Saybe • Compliments to Marlene Barbera and the Visitors Bureau team for the UNC Friday Center Mingle and Jingle event. She participated as a vendor, and it was a great event. Shannan Campbell • Busy Spring in Hillsborough, with many events. o River Park concerts o Handmade Parade 21 Page CHOCVB BOD Meeting November 1S , 2023 For Approval February 21, 2024 o Outlandish and Scottish Festival o Climate Action Challenge o Alliance for Historic Hillsborough, Orange County History Museum, and Library running Black history Month events throughout February. o Updating Chapel Hill Transit wraps and official visitors' maps. Mark Bell • Climate Action Challenge to run from April 1-22 with mini events each day to highlight things you can do to support climate action. It's a new concept and citizen drive. Beverly Payne, Alliance for Historic Hillsborough • Black Church Groups PBS documentary and panel discussion on February 10th and 17th • Revolutionary War Living History Day is on April 6th, which includes two tours of the village. • Historic Hillsborough Excursion Day on May 18th in honor of Preservation Month. • Orange County Historical Museum will have Gerald Shanklin's Hand Carved African Masks and Collection on exhibit from February 1-29. • River Park Concert on April 20th Barbera Foushee &Jon Hartman Brown—Carrboro Updates • The 203 Project is continuing to move forward; impacts to traffic flow. • Carr Mill Mall continues an aggressive towing policy. Carrboro Town staff are working to create and post more wayfinding signage for parking in Carrboro. • Request for the Visitors Bureau to help by communications on VisitChapelHill.org website. • Staff are exploring whether there are additional ordinances that can be passed to help predatory towing. Paris Miller-Foushee—Town of Chapel Hill • Miller-Foushee expressed her commitment to community-based economics that ensure local businesses have a voice in the direction the town wants to grow. Jeri Lynn Schulke—Chapel Hill Downtown Partnership • Getting up to speed with the change in leadership at the Downtown Partnership, currently planning for the upcoming year. Laurie Paolicelli • Shannon Campbell asked how the U Mall development is progressing. Laurie will investigate having a presentation to update the board. • January 31 at 7:30 am at the Carolina Inn there will be a presentation from Destination Next about our effectiveness and what we need to work on. RSVP to hhemphill@orangecountync.gov. Next meeting: Wednesday, February 21, 2024, at the Hampton Inn & Suites The meeting was adjourned at 9:14 AM. 31 CHOCVB BOD Meeting November 15 , 2023 X > --I Lk ap w m w m m p p p y� m CD S Q m m�o S N to N m N w m A C '•'w� lA � 'I '', K + CD V U 3 u m A m W 3 a tWii a o m w O < fD cl CD t.N to (D m N °V°."Jm m� 3 W�roi, A m pio m w $a w 7 O C c V O u W IQV o V m V N W O O W I 3 N m y C (p 8 i3w.52V o O _ 0 a N m o m m w 'M 0 I m $N D CD o of O A m V A rn ;u N �' uoNi a m6 m m m C N R n 4 N A o rn m mm N 61O 6 c; m NS2 < wto m u N u i u W w N W Q p� u D V W � m w O N m W O cn O O ry mo m A N m w m W o C V N m N 1. V W m Nma O n N V N o F C w 4 w u W tAo N 3 O N O f m gj two o Zl g m W O w N m W V m w n y m x ?O m w A � ^ N v c A N � O Current and YTD Expendituresand Revenue January 2024 Math YTD UCUde o s� D <�t includes funds encumbered (I12IX BUD o GE Cha el Hill Support $0.00 $100,000.00 $375,000.00 26.7% Occu an Tax* $134,881.29 $1,265,139.89 $1,852,791.00 68.3% Arts Commission Revenues $0.00 $13,066.00 $186,459.00 7.0% TOTAL $1349881.29 1 $1,378,205.89 $2,414,250.00 57.1% • - Transfers General Fund $0.00 $0.00 112,000.00 0.0% Transfers County Administrative Fee $0.00 $0.00 $83,592.00 0.0% Transfers Outside Agencies Fundin $0.00 $3,822.25 $15,289.00 25.0% Subtotal $0.00 $3,822.251 $210,881.001 1.8% SalarieslBenefits $55,013.07 $356,368.04 $580,239.00 61.40/6 Subtotal $55,013.07 $356,368.04 $580,239.00 61.40/6 Travel $1,300.50 $10,395.82 $29,325.00 35.5% Mileage $457.31 $4,375.09 $6,513.00 67.2% Telephone $200.00 $1,648.74 $9,964.00 16.5% Postage $0.00 $19365.57 $3,500.00 39.0% Freight $232.38 $1,963.06 $6,050.00 32.4% Building Rent $22,760.00 $113,399.53 $170,760.00 66.4% Printing $119.50 $2,242.60 $3,300.00 68.0% Dues $2,992.00 $8,941.00 $17,537.00 51.0% Subscriptions $5,237.00 $36,457.08 $46,224.00 78.9% Dept Supplies $2,097.01 $17,863.45 $28,500.00 62.7% OfficeSupplies $42.38 $242.81 $600.00 40.5% Contract Services $507.30 $15,687.64 $19,886.00 78.9% Electricity $287.47 $2,370.35 $11,750.00 20.2% Credit Card M achine $0.00 $0.00 $252.00 0.0% Strategic Alliances $0.00 $5,600.00 $10,950.00 51.1% Subtotal $36,232.85 $222,552.74 $365,111.00 61.0% Sales& Promotion,Events,Ent. $7,346.36 $64,198.13 $92,383.00 69.5°/a Marketing Trade Shows $12,622.52 $12,683.73 $14,775.00 85.8% SalesTravel $0.00 $1,806.61 $10,800.00 16.7% Research $0.00 $10,400.00 $12,600.00 82.50/6 Publications $2,450.00 $84,958.50 $145,500.00 58.40/6 Advertising $107,747.08 $8899811.69 $966,935.00 92.0% Subtotal $130,165.96 $1,063,858.66 $1,242,993.00 85.6% Total Overhead,Personnel,Ops $221,411.88 $1,646,601.69 $2,399,224.00 68.6% ecurring CapitalBuilding I m rovements $0.00 $0.00 $25,000.00 0.0% Arts Commission Personnel Salary/Benefits $17,750.82 $109,608.11 $187,043.00 58.6% Operating Mileage $0.00 $819.12 $1,500.00 54.6% Telephone $150.00 $19594.43 $2,871.00 55.5% Postage $0.00 $0.00 $100.00 0.0% Building Rent-71390 $9,211.36 $73,888.55 $110,786.00 66.7% Printing $0.00 $1,132.53 $3,275.00 34.6% Advertising $0.00 $5,359.80 $10,000.00 53.6% Dues $0.00 $450.00 $405.00 111.1% DW.Supplies $0.00 $5,977.89 $6,000.00 99.6% Dept Supplies-71390 $0.00 $4,800.83 $14,846.00 32.3% OfficeSupplies $54.61 $909.80 $1,000.00 91.0% Travel $0.00 $3,281.13 $3,300.00 99.4% Program Expense $4,100.00 $25,207.37 $38,787.00 65.0% State Arts Grant $0.00 $25,508.00 $48,082.00 53.1% Local Arts Grant $0.001 $28,000.00 $289800.00 97.2% Total Arts Commission $319266.79 $2869537.56 $4569795.00 62.7% TOTAL $252,678.67 $1,933,139.25 $2,881,019.00 67.1% *Occupant'Tax Revenue-for November Fiscal Year 2023-2024 January 2024 Sales Report Current Month Year to Date Same Period Last Year Confirmed Bookings 5 16 15 Number of Room Nights 295 1,128 1660 Estimated Spending $102,029 $351,435 $495,299 Leads Generated 16 78 87 Leads: • The Charmettes 2025 National Conference. June 2025. 742 room nights. 7 day conference for 275 • 2024 Specialty SDP Phase 2 meeting. March 2024. 56 room nights. 2 day meeting for 28 • Carolina Across 100. June 2024. 330 room nights. 2 day meeting for 300+ • Pillar to Post meeting. April 2024. 16 room nights. 3 day meeting for 10 • Towne/Lamb Wedding. Sept 2024. 32 room nights • Ahold Delhaize US Supervisory Board, June 2024. 50 room nights. 4 day meeting for 25 • North Carolina CEAg World. Sept 2024. 330 room nights. 3 day meeting for 400 • Glaxo SmithKline New Hire Training and Induction. April 2024. 260 room nights. 4 day meeting for 75 • 2024 Branding & Communications Offsite. April 2024. 32 room nights. 2 day meeting for 15 • Telarus 2024 Ascend CX. April 2024. 45 room nights. 2 day meeting for 60 • 2027 MCL Convention. August 2027. 2443 room nights. 5 day meeting for 300-500 • NMSS South Central Chapter Tour of Champions. Sept 2024. 297 room nights. 6 day event for 200 • Primo Partners. January 2024. One day meeting for 40 • Fulbright Fellows. 175 room nights • DWNC 6th Annual State Convention. Sept 2024. 60 room nights. 3 day meeting for 150 • Wilcosky Wedding. Sept 2024. 20 room nights Sales Activities: * out of office 9 days sick time and conference • Completed end of month • Attended Weekly staff meetings • Follow up with venues that have not responded to RFP's. • Follow up with planners that have outstanding RFP's. • Posted relevant destination content on Linkedln • Call with Seth Lawson with Threshold 360 to talk about virtual tours • Call with Derrell Sturdivant about this upcoming meeting • Calls with Clean to discuss markteting campaigns • Calls with Media Two to discuss media reports results and how campaigns are doing Fiscal Year 2023-2024 January 2024 Sales Report • Attended Advisory Board Meeting • Attended Northstar IPEC conference. Had 18 one-on-one appointments with meeting planners. • Call with Schuyler Bowers to discuss possible locations for her event • Attended Tourism Survey Results meeting which outlined quadrant our destination is in based on feedback from local stakeholders and their views on tourism in the county • Meeting with Kara from Smart Meetings to learn more about their events • Finalized travel arrangements to attend IPEC conference. Submitted travel requests and invoices. Determined which planners I would like to meet with and entered my choices into the portal. Created binder with appointments. • Assisted with final arrangements for board meeting • Assisted Gloria Hessam with information about venues for her event • Updated and distributed hotel contacts information • Assisted Zoe McElliott with finalizing some plans for upcoming conference • Call with Amy Wilcosky about her wedding • Contacted Cramer Vaughn about his event • Sent reminder to hotels that they need to copy me on proposals submitted from leads generated by the VB • Assisted group looking to find practice space for dance group. Sent several suggestions. • Contacted planner Meagan Casey to see about adding the Sheraton to her RFP • Assisted Hakeem Hopkins-Kotb with UNC Habitat for Humanity with possible locations for their event • Assisted Kristen Young with possible hotels to host her attendees. • Logged PC card receipt into Works • Submitted travel expense report • Assisted Amy Wilcosky with venue ideas for her wedding weekend welcome event. And explaining attrition contract clauses. • Signed up to attend Rendezvous South. Made travel arrangement. Completed registration. • Assisted Monica Rowe with possible hotels to host her attendees • Assisted Jenna Peterson with possible options where to hold the registration for the Tar Heel 10 Miler. Contacted several venues to see if they were available. • Requested rate ranges for the Carolina Inn to make sure I am accurately quoting to clients • Assisted with getting materials ready for the meeting at the Carolina Inn with Shelly Green • Call with Christina Williams for possible venues for Carrboro HS prom • Contacted Sheraton to see if 211 floor could be used as break out rooms for possible RFP. Definites: • Phi Delta Theta Donor Appreciation Celebration. $10,261 Residence Inn • Aesara. $2,908. Courtyard i i i Fiscal Year 2023-2024 January 2024 Sales Report • United Healthcare. $13,722. Siena • Spring 2024 PRIMED meeting. $21,791. Sheraton • Fulbright Fellows. $53,347. AC Marriott, Hyatt and Aloft Lost: • Cat GRSM LIS Event. Lost to Renaissance Raleigh North Hills • CAP 1/24 Publications Committee. Booked outside OC • Van Eck RIA Due Diligence Meeting. Booked outside OC • NC Head Start Association Annual Conference. Too large • GARE 2024 Regional Event. Booked in Dallas TX • Honey Baked Ham 2024 Annual Conference. Booked Omni Orlando Resort • Integration Training. Booked Fairfield Inn at Southpoint • The Changing World of Retirement Planning. Booked at Rizzo i i i Ty O O O O O O O N d O eyj O N Cd O 00 b a N O O `^ O ON N r N N p.i P-i O O C N p W �yO V O O F O 1 0 M N M N N � p a lzM o Cl I O M M p f. 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(cS M DO a y 1 O d P4 oo v l� 1 1 uO O ;❑ j O O O O N O o W V 6CD 9 C9 69 W� 69 7 i d f � NCL C I z i z z ca q rA q q q O N d p 0 0 0 0 o U 0 0 <7, N N N S q d b q q o 0 Y rnW i C ' i fv � � 1 0 0 i i1 cio Fo cd �3 " U q i cpti d bp I 0 N y w ti, o m W W ! U 3 t3 04 LLA o f d v o Chapel Hill/Orange County Visitors Bureau Communications Report January 2024 Monthly Statistics Current Month 23-24 YTD 22-23 YTD 22-23 Totals Definite Runs: 22 140 144 276 Bureau Referenced: 13 78 62 124 Triangle: 8 181 299 390 Regional: 5 92 110 180 National: 14 76 61 103 International: 2 21 30 47 Total Media Assisted: 6 99 87 136 Media& Communications Highlights Publications/Flyers/Online Campaigns/Videos in January—Copy for the Annual Report 22-23 was sent to designer on January 22. Will be digital publication. Updated and printed What's Open in January sheet and placed in Welcome Center for walk-in visitors. Promoting the Sneak Piques 12 videos. Website is https://www.visitchapelhill.or /sg neak- piques/.Updated and promoted the Sitghts,Lights and Bites website and campaign including Our State Magazine Newsletter.Updated Bureau's 2024 Major Annual Events PDF and the Website Page. Proofed New ads for Local Palate and Society of American Travel Writers 2024 Directory and sent to both publications. RDU Business Traveler Ads coming to RDU. Reels collaboration with Triangle Media on The Carolina Inn on January 16 and The Varsity on December 28. Help promote Floraffiti. Plan to print Orange County Business Traveler piece. VisitNC PR—Sent requests for Visit NC out of State Media Mission on January 18. Will be selected for one.Also will meet with travel media at VisitNC 365 conference in March. Hosting Travel Writers—Four writers coming to Chapel Hill on May 22 as part VisitNC National Media FAM to North Carolina on Quite Luxury. Additionally VisitNC PR Staff and rep from DCI media in NY will also attend. January Travel Media Assistance—Sent info on New Visitors Guide for January Tar Heel Citizen;Working with Local Palate to produce seven more stories for the Chapel Hill Guide on their website. First of seven stories- on The Carolina Inn's 100th anniversary plans-for 2024 will be updated from last year and go live March 7.New stories will appear in March—June. Bureau will write three and Local Palate will write four; Sent ideas for Summer Southbound Magazine; Society of American Travel Writers 2024 Directory Jason Currie; Content Creators/Influencers interest in our destination—Brian McIntosh,Toronto Canada,Vineyards&Voyages—Katherine McMahon from Los Angeles and Olivia Atomoli from Texas January Media Mentions: -NC 2024 Travel Guide published and includes photo feature on Pluck Farm.Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month; Riverside Revival Story on Ayr Mount in January Our State Magazine; N&O 21 Best Triangle Restaurants that Opened in 2023; Triangle Restaurant Most Anticipated Restaurants opening in 2024 in Axios; Sights,Lights&Bites in Our State Magazine Newsletter; TBJ List of 2024 Hotels; Underrated,But Scenic: 10 Charming North Carolina Towns That Are Great Alternatives To Charlotte by Sunil Purushe The Travel website; Planning Your Vacation to North Carolina? Check the Places You Must Visit by Donald Miller with issstories.com; Chapel Hill Among the Happiest Cities in the US says the website travelalot.com; Neal's Del in Carrboro is North Carolian's Best Deli says 24/7 Tempo. Sent January press releases: Chapel Hill/Orange County(NC)Visitors Bureau Releases New Video Series. January Blogs–5 Ways to be Active in the Chapel Hill Area,Eateries and Drinkeries Offering Cozy Outdoor Dining Experiences, Get your Caffeine Fix at these Favorite Coffee Shops in Chapel Hill and Orange County,Your 2024 Bucket List for Chapel Hill&Orange County Other Accomplishments/Communications Activities Participated in weekly calls staff and bi-weekly calls with CLEAN Call with MediaTwo on 1/23 for ad/social media,updates Participated in Chapel Hill Downtown Partnership Board Meeting on 1/4 and followed up with report to staff. Discovery Call with Simpleview and Bureau Staff and Clean to begin next round of planning for website updates Participated in VISITNC Webinar on 1/11 on PR Trends for 2024 Attended Threshold 360 virtual presentation. Proof weekly Susan Rice's web calendar list Reviewed Tina's February social media calendar Met with Susan and Tina to discuss upcoming blogs calendar Participated on Winter Information call with County Manager Bonnie Hammersley including upcoming Budget Photographer SP Murray shot outside dining with Lights Photos January 3, 11 and 13 for help with Sights,Bites,Lights promo and more as well as photos at the DestinationNext Presentation at The Carolina Inn on January 31. Enewsletter-Wrote and sent February Check It Out on January 31 to 3,616 subscribers February Website Visits–50,030 Publication Inventory Inventory as of January 31,2024: Official 2024 Visitors Guide-20,850; Official Visitors 22-23 Map-1,500: Dining Map Pads–3;Mural Map Pads 37 Social Media Numbers for January 2024 by Tina Fuller January 2024 social media Likes& Follows. Platform Beginning Ending Increase/decrease Posts (previous month end) FB 23,490 23,668 178 16 Twitter 5690 5695 5 8 Instagram 6542 6646 104 9 Pinterest 601 599 -2 75 YouTube 336 336 0 1 (upload) Threads 859 907 48 4 LinkedIn 253 271 18 0 Social Media work • Day to day postings/monitoring comments on posts/monitoring mentions of VB from others/engaging on posts by other businesses and people. • Created content calendar for February. • Accepted Instagram collab request(paid)from Triangle Media for The Carolina Inn,Raleating x2 (Free) and LindaEatsWorld x3 (Free). Working with Linda on two other videos on a paid basis at$1150–Coco Bistro and Jujube • Added Mix&Jingle Video to YouTube with caption and thumbnail. • Reached out to Anthony and Michelle at Siena requesting to take footage of hotel for Reels–never replied. • Changed Buzz Frenzy target market from Charlotte to Greensboro • Met with S.V. CMS &DMS acct reps to review issues with account benefits summary not pulling since the beginning of 2023, and licensing for social media hub and listing pro. • Paid social(in-house): o Updated on-going Facebook like campaign$5/day;Ad began 1/23/2023 targeting the Charlotte market, switched to Greensboro,Winston-Salem, High Point DMA, 1349 paid likes to-date at$1866 spend. o Created ad for Outdoor Dining blog 1 $500, 2,998 Link clicks, 57,642 Reach, 135,894 impressions at$0.17 cpc. o Boosted 2024 Bucket List blogj$500 targeting Greensboro,Winston-Salem&High Point DMA,Jan 30—Feb 13 Current Website work • Completed Landing page for Sneak Piques and published. Clean redirected SneakPiques.com website to visitchapelhill.org.org/sneak-piques • Edited several accounts/listings in DMS due to closings. • Future Partners' Intercept survey went live. • Blogs published or re-published: Wellness blog(Susan), Coffee blog(Tina),Patty updated&republished Cozy Outdoor Dining,2024 Bucket List(Andrea)with links and images. • Updated homepage collection widget, switched out diversity image, linked to `ways to be active blog,added Sneak Piques and linked to landing page, switched out hotel page. Changed out events header image. Updated Hotels &things to do pages with new blogs. • Support ticket for Featured slider widget not showing caption with link in mobile view. • Added brief description on Request Literature page per Media Two recommendation. • Researched Valentine events for upcoming blog • Reviewed GA4 for Nov,Dec to current for number of RFP requests and origination. Sent to Media Two New Website work • Uploaded collateral for the Design Process to the shared folder proved by Simpleview(images, style guide, visitors guide, strategic plan) • Reached out to Chrissy/team to move forward on the Discovery meeting for new web redesign. Met with Laurie and Patty on this agenda and forwarded to Clean for comments. • Attended Discovery meeting with Simpleview team, Clean and Patty—followed up with action items. • Reviewed current website for pages that need updated or dropped—sent to LP, PG and Marlene for comments. Website Sessions (Visits) ■ 2921-2022 ■ 2022-2023 2023-2024 84004 00000 49000 - - 20004 4 2023-2024 Month over Month Website Sessions Book>Direct(formally,JackRabbit)Widget • Total Searches: 171 per GA4, 386 per Book>Direct Report(? On discrepancy) • Total website referrals to hotels, 111 via: 22 Book Direct buttons,4 phone link, 14 picture link, 30 Title link and 41 website links. Google/Yely/Trivadviser Business pages 0 N/A 2023-2024 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Leisure Hotel Campaign campaign /search begins+ running Leisure running Sessions 66,081 45,063 34,975 48,890 43530 48,396 50,030 Users 54,131 35,468 28,354 38,073 35049 37,944 40,753 Pageviews 109,097 74,480 65,493 80,535 76,721 73,795 80,386 New Users 37,059 39,664 Sessions by Organic Organic Channel Search Search 58% of 44% of total total sessions sessions Average 55.53°/x/40 53.93°/x/38 Engagement seconds seconds Rate/Time per user per user Spike in Saturday Saturday Day of Dec 91', Jan 13th Week 1646 885 organic organic search search Request for 56 Literature Newsletter 24 Subscriber RFP 7 Visit NC Farm app. • Attended monthly meeting. • Sent OC events to State admin to include in January newsletter. • Added OC Ag Summit event. PhotoShelter-N/A Newsletters/Reports/Publications • Tourism`By the Numbers"newsletter • Monthly report • Social media and website comparison worksheet updates • e-newsletter request report-added contacts to iContact lists for Orange Slices and Check it Out. Miscellaneous • Attended virtual meetings with staff and CLEAN. • Attended Threshold 360 virtual presentation. • Compiled 2022-2023 social media/website analytics and info for annual report. • Met with Patty to discuss Local Palate blogs, Triangle Instagram giveaway,and images for new website. • Completed DMAP annual report for 2023. • Pulled trend reports Smith Travel for dates Jan 2008—March 2023, sent to Jim Phelan • Attended Destination Next Workshop at Carolina Inn • Attended County Managers Budget session.