HomeMy WebLinkAbout2024-01-17 CHOCVB Agenda CHAPEL HILL/ORANGE COUNTY VISITORS' BUREAU
BOARD OF DIRECTORS MEETING
8:00 A.M.-9:15 A.M.
January 17, 2024
Sheraton Chapel Hill
Complimentary Parking and Breakfast
This will be an organizational meeting as several board members end their terms, including Mark Bell, Town
of Hillsborough; Karen Stegman, Town of Chapel Hill;Damon Seils, Town of Carrboro; Beverly Payne,
Alliance for Historic Hillsborough;Manish Atma;Atma Hotels representing the Carolina Chamber of
Commerce. Also, as Rebecca Mormino leaves the Downtown Chapel Hill Partnership, we will welcome Jeri
Lynne Schulke, the new executive director.
i. Call to Order Mark Bell, Outgoing Chair
ii. Comments from Mark Bell New board appointees to board
iii. Approval of Minutes Mark Bell, Chair
iv. Executive Director Report on Economic Calculator Laurie Paolicelli, Director
V. Budget Overview Laurie Paolicelli, Director
vi. Recap of UNC Friday Center Event hosted by Bureau Marlene Barbera, Sales Director
vii. New Business Mark Bell, Chair
viii. Old Business Mark Bell, Chair
Adjournment
2023/24 Fiscal Year Meeting Dates and Locations remaining
• January 17, 2024, Sheraton
• February 21, 2024, Hampton Inn& Suites
• March 20, 2024, Sheraton
• April 17, 2024, Carolina Inn
• May 15, 2024, Hampton Inn& Suites
• June 12, 2024, Sheraton(Note, this meeting was originally scheduled for June 19 (Juneteenth)
Chapel Hill/Orange County Visitors Bureau
Board of Directors Meeting at Carolina Inn
November 15, 2023
Board Members Present: Mark Bell—Chair, Karen DeHart, Karen Stegman, Spring Council, Damon Seils,
Grace Holtkamp, Jon Hartman-Brown, Tanya Moore, Sharon Hill, Beverly Payne, Heidi Werner Dawson,
Rebecca Mormino
Not Present: Shannan Campbell, Earl McKee
Staff Attendance: Laurie Paolicelli, Hannah Hemphill, Marlene Barbera, Tina Fuller, Susan Rice
Guests: Jon Parker, Jessica Herrschaft, Wendy Smith, Sam Vadgama
Call to Order
Mark Bell, Chair called the meeting to order at 8:09 AM.
Introductions
• Heidi Werner Dawson welcomed the board to the Carolina Inn, which is gearing up for the 100
anniversary with their Centennial lager, collaboration with coffee roaster, and a 100 year anniversary
schedule now available on the website. The Holiday Market will be on December 3rd, 7th, and 14th
Approval of Minutes
Mark Bell requested a motion to approve the October 18, 2023 minutes. Sharon Hill made a motion to
approve the minutes and Beverley Payne seconded the motion. With all members in favor, the minutes were
approved as submitted.
Executive Director's Report
• The Visitors Bureau has been focusing on media, outreach, and service with new curiosity and leisure
campaigns.
• Our click through rate (CTR) is higher, with Raleigh-Durham being the strongest performing DMA
with Charlotte also driving new business.
• "Find a New Rhythm" campaign performing the best, demonstrating the need to focus on the soul of
the area.
• Dynamic events and restaurant and visit have high CTR on Visit Chapel Hill website.
• Audience tends to be females 55-64, followed by users 25-34-year-old who has a higher CTR than 35-
44-year-olds.
• Our mainstream platforms are performing well, except for YouTube. We hired a YouTube specialist
(CirclePark, LLC)to develop content and create a more cohesive channel. They are working on 6
videos by the end of the month.
• Survey launching today, please take the survey—MGY NEXTFactor to benchmark tourism industry in
Orange County to include all towns.
• Overall, tourism business is doing well with Carolina Inn having record breaking months and the
Carrboro Hampton Inn is doing well, although the labor shortage continues to hurt the hospitality
For Approval January 17, 2024
industry. Group business is coming back. Festivals, restaurants, and nightlife still being the rock of the
tourism industry.
Clean, Inc. Presentation on Creative and Media Plans
Click here to view presentatoin
• Meeting campaign creative has been updated. It includes a focus on RDU, hotel meeting space refresh,
and keeps the "Let Curiosity Lead You Here"tag line.
• Expanded the target for the meeting campaign to include Atlanta, Tampa, and NYC through March
2024.
• A new expanded business traveler campaign creative for the first couple months of 2024 with 25-65
age range. Targeting locally in Chapel Hill/Orange County but also competitive targeting in Durham
and RTP. Will be advertised on trip advisor, display and native ad, and digital, including a video wall
at RDU.
• Sneak Piques: short video to show on social and website
o Videos around 20-25 seconds
o Introduce viewers to people who own, operate, and work at establishments that make up the
soul of Orange County
o Currently at 12 videos
o Click here to view videos
• Sights, lights and bites!
o Focused during COVID on restaurants and bars with outside lights/heaters.
o Many of these assets are still available to be updated, including the landing page.
o Is there interest in drawing business to outdoor spaces?
o Do we divert dollars to a 6-month hyper regional campaign?
■ The board voted in favor of this idea.
• Next steps are finalizing creative for business traveler plan and sneak piques.
Gift
Grace Holtkamp of Merry Hill Hemp presented a gift of CBD Lavendar Salve to the board. This is a locally
harvested product that can help with anti-inflammation, alleviating joint pain or muscle pain. CBD is working
its way into higher end skin care as an alternative to traditional skincare that can include a lot of harsh
products, i.e. retinol, collagen, hydraulic acid.
New Business
Beverly Payne The Occaneechi Band of the Saponi Nation
• Annual powwow was successful.
• Beverly will be rotating off the Alliance for Historic Hillsborough board, and therefore there will be a
new representative for the CHOCVB Advisory Board
• Hillsborough Parade will be on Sunday, December 4th at 4pm followed by the tree lighting.
Sharon Hill
• Economic development board will be putting together a strategic plan.
Wendy Smith, Representing the Arts Center
21 Page CHOCVB BOD Meeting November 15 , 2023
For Approval January 17, 2024
• Participation up 70%, afterschool completely full, sold out show on Friday, second Friday ArtWalk and
gallery opening.
Karen DeHart
• Spoke to School Board Association in Greensboro.
• December 8 and 9th will see several thousand people coming into town for a Football Championship at
Kenan Stadium.
Karen Stegman, Town of Chapel Hill
• Organizational meeting December 181h with new board assignments with newly elected town officials
• Downtown mobility study to learn more about how have better mobility for all types of traffic (cars,
bike, buses, etc)
• Parking deck construction continues to move forward.
Rebecca Mormino, Chapel Hill Downtown Partnership
• Collecting information about what's going on downtown in the winter.
• Raising Canes has opened and has a lot of interest (lines out the door!).
Sam Vagdama
• Record breaking October and trending up in November.
• Open breakfast and bar open to the public. Had a Halloween event for locals to patronize their bar.
Mark Bell, Town of Hillsborough
• Town of Hillsborough organizational meeting on December 11 to decide who will be representative on
the CHOCVB Board. Will be sworn in as mayor at this meeting.
Spring Council
• Mama Dips is preparing holiday meals for Thanksgiving, Christmas and New Years meals
• Tonya's Cookies and Bake Shop will have a have a grand opening on Friday, December 6 from 9-6 on
Elliot Rd. The pecan crisp cookies won Oprah's favorite thing Christmas of 2020. She will open a cafe
next year.
Grace Holtkamp
• Focusing on carbon neutral efforts and cannabis equity.Featured in Vogue and other farming magazines,
and will have more events and agrotourism in the spring.
Jon Hartman-Brown,Economic Development Director, Carrboro
• Carrboro Christmas tree lighting December 8th and the parade is the 9th
Damon Seils,Mayor of Carrboro
• Organizational meeting on December l Oth
• Downtown property manager with aggressive towing,predatory towing and charged exorbitant fees.
• More/better signage around downtown Carrboro for parking with the 203 project includng more
downtown parking.
Marlene Barbera
• UNC Planner Meeting event on December 7th at the Friday Center to include other companies that service
the industry(photographers, print, swag, event support, etc.), in addition to hotels.
• 218 people are currently registered.
Next meeting: Wednesday, January 17, 2024 at the Sheraton Chapel Hill
The meeting was adjourned at 9:10 AM.
31 Page CHOCVB BOD Meeting November 15 , 2023
Current and YTD Expendituresand Revenue
December 2023
,�Mpth YTD Ua`gUd �Et�sED
UC indudesfundsencumbered nC� oogUD
REVENUE
Chapel Hill Support $0.00 $100,000.00 $375,000.00 26.7%
Occupancy Tax" $225,968.67 $1,130,258.60 $1,852,791.00 61.0%
Arts Commission Revenues $0.00 $13,066.00 $186,459.00 7.0%
TOTAL $225,968.67 $1,243,324.60 $2,414,250.00 51.5%
Transfers General Fund $0.00 $0.00 1127000.00 0.0%
Transfers County Administrative Fee $0.001 $0.00 $83,592.00 0.0%
Transfers Outside Agencies Fundin $0.00 $3,822.25 $15,289.00 25.0%
Salaries/Benefits $50,329.56 $301,354.97 $580,239.00 51.9%
Subtotal $50,329.56 $301,354.97 $580,239.00 51.9%
Travel $0.00 $6,987.52 $29,325.00 23.8%
M ilea $489.08 $3,917.78 $6,513.00 60.2%
Telephone $200.00 $1,407.33 $9,964.00 14.1%
Postage $0.00 $998.85 $3,500.00 28.5%
Freight $0.00 $1,523.03 $6,050.00 25.2%
Building Rent $0.00 $90,639.53 $170,760.00 53.1%
Printing $119.50 $2,123.20 $3,300.00 64.3%
Dues $382.00 $5,949.00 $17,537.00 33.9%
Subscriptions $1,440.00 $31,715.18 $35,924.00 88.3%
Dept Supplies $1,500.00 $15,552.41 $28,500.00 54.6%
OfficeSupplies $0.00 $200.43 $600.00 33.4%
Contract Services $2,007.30 $15,687.64 $19,886.00 78.9%
Electricity $250.61 $2,083.07 $11,750.00 17.7%
Credit Card Machine $0.00 $0.00 $252.00 0.0%
Strategic Alliances $0.00 $5,600.00 $10,950.00 51.1%
Subtotal $6,388.49 $184,384.97 $354,811.00 52.0%
Sales& Promotion,Events,Ent. $6,233.33 $59,742.87 $92,550.00 64.6%
Marketing Trade Shows -$1,166.11 $631.11 $14,775.00 -4.3%
SalesTravel $0.00 $1,806.61 $10,800.00 16.7%
Research $0.00 $10,400.00 $12,600.00 82.5%
Publications $15,487.97 $81,583.50 $155,800.00 52.4%
Advertising $31,194.36 $868,916.57 $9669935.00 89.9%
Subtotal $51,749.55 $1,021,818.44 $1,253,460.00 81.5%
Total Overhead,Personnel,Op $108,467.60 $1,511,380.63 $2,399,391.00 63.0%
Recurring Capita Building I m ravements $0.00 $0.00 $25,000.00 0.0%
Arts Commission
Personnel Salary/Benefits $17,747.33 $91,857.29 $187,043.00 49.1%
Operating
M ilea $493.66 $819.12 $1,500.00 54.6%
Telephone $250.00 $1,324.88 $2,871.00 46.1%
Postage $0.00 $0.00 $100.00 0.0%
Building Rent-71390 $9,211.36 $64,677.19 $110,786.00 58.40/6
Printing $0.00 $1,132.53 $3,275.00 34.6%
Advertising $0.00 $4,403.18 $10,000.00 44.0%
Dues $0.00 $450.00 $405.00 111.1%
Dept.Supplies $0.00 $5,660.15 $6,000.00 94.3%
Dept Suppiies-71390 $0.00 $3,855.43 $14,846.00 26.0%
OfficeSlupplies $0.00 $855.19 $1,000.00 85.5%
Travel $0.00 $3,281.13 $3,300.00 99.49/6
Program Expense $0.00 $14,065.39 $16,214.00 86.7%
State Arts Grant $0.00 $25,508.00 $25,508.00 100.0%
Local Arts Grant $0.00 $28,000.00 $28,800.00 97.2%
Total ArtsCommission $27,702.35 $245,889.48 $411,648.00 59.7%
TOTAL $136,169.95 $1,757,270.11 $2,836,039.00 62.0%
"Occupany Tax Revenue-for November
Current and YTD Expendituresand Revenue
November 2023
Math YTD Ua`gud �Et�sED
UC
innC� oogUD
REVENUE
Chapel Hill Support $0.00 $100,000.00 $375,000.00 26.7%
Occupancy Tax" $222,558.82 $904,289.93 $1,852,791.00 48.8%
Arts Commission Revenues $0.00 $13,066.00 $186,459.00 7.0%
TOTAL $222,558.82 $1,017,355.93 $2,414,250.00 42.1%
Transfers General Fund $0.00 $0.00 1127000.00 0.0%
Transfers County Administrative Fee $0.001 $0.00 $83,592.00 0.0%
Transfers Outside Agencies Fundin $0.00 $3,822.25 $15,289.00 25.0%
SalarieslBenefits $48,477.04 $251,025.41 $580,239.00 43.3%
Subtotal $48,477.04 $251,025.41 $580,239.00 43.3%
Travel $1,664.42 $6,987.52 $29,325.00 23.8%
M ileage $1,103.48 $3,428.70 $6,513.00 52.6%
Telephone $241.41 $1,207.33 $9,964.00 12.1%
Postage $0.00 $998.85 $3,500.00 28.5%
Freight $0.00 $1,523.03 $6,050.00 25.2%
Building Rent $11,380.00 $90,639.53 $170,760.00 53.1%
Printing $323.78 $2,003.70 $3,300.00 60.7%
Dues $390.00 $5,567.00 $17,537.00 31.7%
Subscriptions $1,531.96 $31,275.18 $35,924.00 87.1%
Dept Supplies $391.87 $14,052.41 $28,500.00 49.3%
OfficeSupplies $141.55 $200.43 $600.00 33.4%
Contract Services $757.30 $15,687.64 $19,886.00 78.9%
Electricity $231.15 $1,832.46 $11,750.00 15.6%
Credit Card Machine $0.00 $0.00 $252.00 0.0%
Strategic Alliances $5,000.00 $5,600.00 $10,950.00 51.1%
Subtotal $23,156.92 $181,003.78 $354,811.00 51.0%
Sales& Promotion,Events,Ent. $9,315.83 $54,342.87 $92,383.00 58.8%
Marketing Trade Shows -$1,950.00 $535.00 $14,775.00 3.6%
SalesTravel $81.87 $1,806.61 $10,800.00 16.7%
Research $0.00 $10,400.00 $12,600.00 82.5%
Publications $12,655.51 $78,122.02 $155,800.00 50.1%
Advertising $67,720.48 $842,176.57 $966,935.00 87.1%
Subtotal $87,823.69 $987,383.07 $1,253,293.00 78.8%
Total Overhead,Personnel,Op $159,457.65 $1,423,234.51 $2,399,224.00 59.3%
Recurring CapitalBuilding I m ravements $0.00 $0.00 $25,000.00 0.0%
Arts Commission
Personnel Salary/Benefits $18,890.78 $74,109.96 $187,043.00 39.6%
Operating TrainingIdevelopment $0.00 $0.00 $500.00 0.0%
M ileage $0.00 $325.46 $1,500.00 21.7%
Telephone $215.00 $1,074.88 $2,871.00 37.40/6
Postage $0.00 $0.00 $100.00 0.0%
Building Rent-71390 $9,474.88 $55,465.83 $110,786.00 50.1%
Printing $378.00 $1,132.53 $3,575.00 31.7%
Advertising $123.95 $4,403.18 $10,000.00 44.0%
Dues $450.00 $450.00 $405.00 111.1%
Dept.Supplies $548.98 $5,660.15 $6,000.00 94.3%
Dept Suppiies-71390 $968.50 $3,855.43 $14,846.00 26.0%
OfficeSupplies $95.97 $855.19 $1,000.00 85.5%
Travel $1,794.73 $3,281.13 $2,500.00 131.2%
Program Expense $2,461.00 $14,065.39 $16,214.00 86.7%
State Arts Grant $0.00 $25,508.00 $25,508.00 100.0%
Local Arts Grant $0.00 $28,000.00 $28,800.00 97.2%
Total ArtsCommission $35,401.791 $218,187.13 $411,648.00 53.0%
TOTAL $194,859.44 $1,641,421.64 $2,835,872.00 57.9%
"Occupany Tax Revenue-for October
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Fiscal Year 2023-2024
December 2023 Sales Report
Current Month Year to Date Same Period Last Year
Confirmed Bookings 1 11 13
Number of Room Nights 30 833 1608
Estimated Spending $10,465 $249,406 $480,815
Leads Generated 14 62 77
Leads:
• Van Eck RIA Due Diligence Meeting. April 2024. 100 room nights. 3 day meeting for 50
• Van Eck RIA Due Diligence Meeting. Sept 2024. 100 room nights. 3 day meeting for 50
• Van Eck RIA Due Diligence Meeting. Oct 2024, 100 room nights. 3 day meeting for 50
• ESPN Game Day Hoops. Feb 2024. 255 room nights
• ESPN Game Day Hoops. March 2024. 255 room nights
• AMP Dance Competition NC. April 2024. 2 day event for 500
• NWF 2024 Fall Board Meeting. Nov 2024. 154 room nights. 3 day meeting for 75
• NC Catholic Daughters of the Americas. March 2025. 105 room nights. 3 day meeting
for 110
• America's Health Rankings Advisory Council Meeting. April 2024. 25 room nights. 1 day
meeting for 18
• Vitality Investments. April 2024. 5 meeting dates in April. 1 day meetings for 40
• CAP 1/24 Publications Committee. Jan 2024, 28 room nights. 2 day meeting for 14
• Super Resolution Summit. Sept 2024. 30 room nights. 1 day meeting for 125
• Spring 2024 PRIMED meeting. May 2024. 75 room nights. 2 day meeting for 50
• Carrboro Council Member Retreat. Feb 2024. 1 day meeting for 8
Sales Activities: * off 4 days for holiday vacation
• Completed end of month
• Attended Weekly staff meetings
• Attended creative meetings with the Clean team to discuss future marketing
strategies/campaigns. Provided feedback on new Meetings Media Plan of the marketing
ads, landing pages, geo targeting.
• Follow up with venues that have not responded to RFP's.
• Follow up with planners that have outstanding RFP's.
• Posted relevant destination content on Linkedln
• Call with Cvent to explore becoming a 3 diamond and other advertising opportunities
• Finalized event details for 12/7 UNC meeting planner event. Created signage for tables.
Sent out reminder emails to attendees.
• Created slideshow with photos for each vendor. Researched photos online for each
company. Contacted vendors for logos.
• Coordinated all supplies to bring to Friday Center
• Created a best photo contest for attendees to follow and post pictures from event
Fiscal Year 2023-2024
December 2023 Sales Report
• Follow up emails to vendors that have not submitted payment for event
• Work with Hannah and Friday Center to get payments made after initial estimates were
too low based on attendees
• Call with Cvent to discuss destination profile and what now needs to be updated.
Trained with Bahaar Bajaj
• Sent RFP to Sheraton to see if they wanted to bid and if their venue could meet the
event space requirement
• Contacted raffle prize winners and connected them with venue
• Coordinated last minute load-in with rental companies and other vendor requests
• Followed up with Ad resources to find out when signs were being delivered
• Purchased departmental supplies
• Assisted Susan Corbin with transportation options
• Placed orders for staff luncheon
• Created database of all Mingle & Jingle event attendees and sent to every vendor
• Created database of those who said they were coming to event but were no shows and
sent to vendors
• Worked with planner Lynn Tompkins on her RFP
• Sent Michelle Compain the Sheratons proposal.
• Created survey to Mingle & Jingle event to be sent to attendees and vendors.
• Contacted several local venues to see if they had dates for a series of meetings
• Contacted venues to see if they can host our 2024 Advisory Board Meetings
• Assisted Patty with hotel information she needs to send to Triangle Business Journal
• Updated Hotel contact list
• Assisted Victoria Samayoa with possible venues for her event
• Contacted the Friday Center on behalf of planner Janice Sturm to check availability for a
conference
• Contacted Amelia Davis at the Friday Center to see if she could update Cvent photos
• Contacted several venues with a very quick RFP to see if they had availability. j
• Contacted Mac Kitchin with Connect to learn about show in DC with a focus on medical
planners
• Contacted Rendezvous South and Northstar Meetings about Q1 events and availability
to be a supplier
• Contacted Chris Pike with questions on the DI Event Impact calculator
• Set up meeting with staff and Threshold 360 to see about the virtual tours they provide
• Sent proposals from OC venues to Suzanne O'Neil from Vitality Investments
• Complied information for Patty and the Annual Report
• Sent proposals for OC venues to Wendy Welsh with Town of Carrboro
• Contacted planner Heather Wamsley to see if she could add any OC hotels to her RFP
Definites:
• Bonen- Clark/ Corbin Wedding. $10,465 (idss). Courtyard
Fiscal Year 2023-2024
December 2023 Sales Report
Lost:
® AMP Dance Competition NC. All OC hotels declined to bid
Van Eck RIA Due Diligence Meeting. Oct 2024. Carolina Inn declined
® Van Eck RIA Due Diligence Meeting. April 2024. Carolina Inn declined
® 2024 Knowledge Summit. Cancelled
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Fiscal Year 2023-2024
November 2023 Sales Report
Current Month Year to Date Same Period Last Year
Confirmed Bookings 4 10 11
Number of Room Nights 253 803 1548
Estimated Spending $75,619 $238,941 $456,465
Leads Generated 9 48 54
Leads:
• AESARA meeting. Dec 2023. One day meeting for 35
• GARE 2024 Regional Event. May 2024. 325 room nights. 2 1/z day meeting for 200
• Fact Forward Conference. April 2024. 10 room nights. 1 day meeting for 200
• COOLJC 107 Holy Convocation. July 2026. 3,696 room nights. 6 day meeting for 3,500
• Honey Baked Ham Annual Conference. August 2024. 281 room nights. 4 day meeting
for 80
• UL LLC 2024 Knowledge Summit. April 2024. 301 room nights. 5 day meeting for 100
• Cat GRSM LIS Event. April 2024. 250 room nights. 2 day meeting for 85
• NC Head Start Association. March 2024. 660 room nights. 3 day meeting for 350
• Bowen-Clark/ Corbin Wedding. Oct 2024. 30 room nights
Sales Activities:
• Completed end of month
• Attended Weekly staff meetings
• Attended creative meetings with the Clean team to discuss future marketing {
strategies/campaigns. Provided feedback on new Meetings Media Plan of the marketing
ads, landing pages, geo targeting.
• Follow up with venues that have not responded to RFP's.
• Follow up with planners that have outstanding RFP's.
• Posted relevant destination content on Linkedln
• Meeting and lunch with the UNC Communications team
• Several calls with Anita Jones of Carrboro to discuss GARE proposals and site tour
• Call with Cvent to discuss different advertising options, star listing, google clicks.
Meeting with Laurie to discuss options
• Meeting with Laurien and Sharon Hill to discuss Sharon's roll in presenting to GARE
reps
• Call with Susan Corbin to discuss wedding
• Attended Advisory Board Meeting
• Call with Luis to discuss options for venue for baby shower
• Several calls and final walk through at Friday Center to discuss December event
• Call with Kevin Siefert to discuss RTP Studio photo station at event
• Updated Hotel contact list for staff
Fiscal Year 2023-2024
November 2023 Sales Report
• Assisted Angela Paige with hotel contact information for her conference and
transportation company options
• Coordinated meeting and site tours of the Friday Center and Sheraton for the GARE
team, Lenore Wyant and Marsha Guthrie. Prepared presentation about destination.
Looked into possible transportation options. Determined destination route for car tour of
Chapel Hill and Carrboro. Coordinated hotel reservation for Lenore at the Courtyard.
• Meeting with GARS, and town and county DEI representatives. Then joined them on site
tours of possible venues. Sent proposals from Friday Center and Sheraton.
• Tracked and logged raffle prizes and sent reminder emails for payments to Dec 7
vendors
• Coordinated which vehicles from Triangle Corporate Coach will be at event
• Completed Destination Next survey and gave feedback
• Sent reminder invitations to UNC planners for Dec 7 event
• Created logos for tote bags for Dec 7 event, sent to Laboosh Printing
• Completed travel expense form
• Completed comments in Works for Pcard transactions
• Contacted planner Angela Baer to see if I could forward her RFP to local hotels.
• Contacted planner Ciera Moore about her RFP to see if Chapel Hill could be an option
• Assisted Program Manager Sarah Best with Bell Leadership on possible places for the
group to go out in town the first night to play pool or other form of entertainment
• Call with Christy Jones planner for NC Head Start about her upcoming conference
• Contacted vendors for logos for Dec 7 event. Prepared slide show of vendors.
• Determined load in schedule, and sent instructions about load in and day of event
information to Dec 7 vendors. And figured out loading dock for 2 vendors
• Contacted planner Alexa Guadagno to see if I could forward her 3 RFP's to the Carolina
Inn, she said yes
• Prepared report of all the leads sent to Atma hotels showing if they accepted, declined,
no response or if they were HQ hotel
• Call with Dr Gwen Roulhac of Carrboro High School to help her find a location for
student testing dates.
• Created wayfinding signage for the Dec 7 event
•
Definites:
• One Day Conference. $20,493. Sheraton
• The Love Consortium. $99,669. Kenan Center, AC Marriott, Graduate, Hampton Inn
• Duke-UNC China Leadership Summit. $14,325. Sheraton
• UGA Women's Tennis. $7,268 Courtyard
Lost:
• ESPN College Game Day Studio Show. Cancelled
• WMNCNaz2024. Cancelled
• NC Budget Association Summer meeting. Cancelled
Fiscal Year 2023-2024
November 2023 Sales Report
• SSO-USA 2024 Annual Research Conference. Cancelled
• COOLJC 107 Holy Convocation. Too large for any OC venue
• 2024 NC Pharmacists Annual Conference. Booked Embassy Suites RTP
• Planned Parenthood South Atlantic Q1 Board meeting. Booked outside OC
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Chapel Hill/Orange County Visitors Bureau
Communications Report
December 2023
Monthly Statistics Current Month 23-24 YTD 22-23 YTD 22-23 Totals
Definite Runs: 13 118 123 276
Bureau Referenced: 8 65 53 124
Triangle: 38 173 255 390
Regional: 17 87 97 180
National: 9 62 54 103
International: 2 19 27 47
Total Media Assisted: 6 93 74 136
Media& Communications Highlights
Publications/Flyers/Online Campaigns/Videos in December—25,000 copies of the 2024 Visitors Guide arrived in
house on December 6,Updated and printed Holiday Events list to be through December and placed in Welcome Center
for walk-in visitors. CLEAN completed the 12 on Souls of Chapel Hill videos called Sneak Piques to be featured on
website and added to you tube page. To date Caffe Driade, Lantern, Baxter,Frank Gallery,North Carolina Botanical
Garden, Carr Mill Mall, Carrboro Farmers Market, Steel String Brewery, The Colonial Inn,Eno Arts Mill, Eno River
Farm Occaneechi Indian Village. Proofed Orange County Business Traveler Brochure things to do sheet and ad
campaign to go with it. Reels collaboration with Triangle Media on The Colonial Inn December 13and Dingo Dog on
December 21.
December Travel Media Assistance— Help a Reporter Out Request on Hotel Renovations sent to Corporate & Travel
Incentive Magazine,Updated list of hotel contacts sent to Cameron Snipes at TBJ, Sent suggestions for story on
Visitors in Town for the Mayo Bowl Game to Tyler Fleming Spectrum One
December Stories Appearing and/or Media Mentions—2023 Eater Carolina Awards includes Bombolo, 11 Epic
Sandwich Shops to Try in the Triangle Eater Carolinas includes Merritt's by Catherine Currin,Local Stories on 401
Main in Carrboro in Voyage Raleigh,Hillsborough Community Profile Guide by Hillsborough Chamber,What is NC
Known for in Travel2Next by Jordan Donahue, 10 Indian Restaurants In Raleigh NC For Authentic Indian Cuisine by
Bhavana Verma mentions Vimala's and Cholanad on slurp, Local Reporter includes Laurie Paolicelli Orange Slice
Columns throughout the month.
December Press Release- 2024 Visitors Guide Published. December Blogs - 1)Things to DO With kids During
Winter Break 2)Your Guide to Celebrating New Year's Eve W Chapel Hill&Orange County
Other Accomplishments/Communications Activities
Participated in virtual meetings with CLEAN and Staff
Proof weekly Susan Rice's web calendar list
Participated in VISITNC Webinar on 12/14 at the N.C. Department of Natural and Cultural Resources to give an update
on their marketing efforts in conjunction with the nation's 250th anniversary.
Staff Potluck on 12/13
Reviewed Tina's January social media calendar.
Met with Susan and Tina to discuss upcoming blogs calendar.
Kept updated holiday events calendar for the month.
Photographer SP Murray will pick back up with photography after January 1
Enewsletter-Wrote and sent January Check It Out on December 29 to 3,602 subscribers.
Renewed PRSA membership for 2024
Renewed SATW membership for 2024.
Registered for VisitNC 2024 Tourism conference to be held March 17-19 in Greenville NC
Budget and Publication Inventory
Inventory as of December 31, 2023: Official 2024 Visitors Guide-22,600; Oficial Visitors 22-23 Map-2,100: 22-23
Dining Map Pads–9;Mural Map Pads 37
Website Social Media Report(December 1,2023–December 31,2023)
Facebook–Beginning 23,439/Ending 23,490 Increase 51; Posts 16
Twitter–Beginning 5,698/Ending 5,690, Increase -8; Tweets 12
Instagram–Beginning 6,526/6Ending 6,542,Increase 16; Posts 12
Pinterest-Beginning 601,Ending 601 Increase 0;posts 68
YouTube–Beginning 329/Ending 336 Increase 7; Posts 15
During Dec had 48,396 website visits. For 2023 had 578,215 up from 482,675 in 2022. 2023 Welcome Center Walk-ins,
5,766,up from 3,117 in 2022.
Tina Fuller's December Report
Social Media work
• Day to day postings/monitoring comments on posts/monitoring mentions of VB from others/engaging on posts by
other businesses and people.
• Created content calendar for January.
• Raleating completed Tandem shoot–Collaborated on Reel, stories and carousel for Instagram–lots of
engagement,but not a lot of new followers for us.
• Created Holiday Market themed post in Canva, shared on social channels+created video in Canva for Welcome
Center holiday hours.
• Accepted collab request from Triangle Media for Colonial Inn and Dingo Dog
• Uploaded 12 Sneak Peek videos to YouTube with captions and thumbnails. Created playlist–shared link to
Jon/Jess copied Laurie.
• Paid social(in-house):
o On-going Facebook like campaign$5/day; Ad began 1/23/2023 targeting the Charlotte market. 1221 paid
likes to-date at$1728.45spend.
o Boosted Alison Friedman post–Began Dec 1St to run 10 days for$200 1 Post Engagement 1238 at$0.16
per engagement I Reach 16,643
Website work
• Continued reviewing and/or updating webpages in CMS: added coupons to Hotel/Special Offers and Packages
page. Added minutes to `About Us/BOD page,updated meeting schedule for 2024 and new board members
approved by BOCC.
• Added and/or edited several listings in DMS.
• Added, created, or edited and re-published blogs in CMS: Things to do with Kids (Susan),Your Guide to
Celebrating NYE
• Opened Simpleview support tickets for JavaScript code for Intercept Survey(Future Partners)and to remove
`flip.to' script code.
• Uploaded 2024 Visitors guide to ISSUU, Changed out header image on `Request for Info' page, added links to
website pages and Alert
• Began working on Landing page for Sneak Piques and edited per recommendations from Jon&Glen
• Replaced Holiday Events Alert with New Visitors Guide Alert on home page.
• Reached out to Simpleview accounting regarding invoice discrepancy. Found they were charging us for new
modules/upgrades meant for new website redesign.
• Reviewed GA4 analytics for User demographics. Sent results to Laurie and Patty. In response,Laurie requested
monthly feedback on other website user related analytics(see chart below).
2023-2024 Month over Month Website Sessions
2023-2024 cul A ' Sep Oct Nov De M- 1 Jan Feb Mar W, May °W
Leisure Hotel
Campaign campaign
/search begins+
running Leisure
running
Sessions 66,081 45,063 34,975 48,890 43530 48,396
Users 54,131 35,468 28,354 38,073 35049 37,944
Pageviews 109,097 74,480 65,493 80,535 76,721 73,795
New Users 37,059
Sessions by Organic
Channel Search
58% of
total
sessions
Average 55.53%/40
Engagement seconds
Rate/Time per user
Spike in Saturday
Day of Dec 91h,
Week 1646
organic
search
3-yr comparison
Website Sessions (Visits)
0 2021-2022 N 2022-2023 2023-2024
mono
60000
400€70
20000
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Accounts Payable/Contracts/Budget
• Assisted Hannah with any questions or referred her to someone who could be more helpful—she pretty much has
this handled now.
Book Direct(formally,JackRabbit)Widget
• Total Searches: 149 per GA4, 209 per Book>Direct Report
• Total website referrals to hotels, 70 via: 14 Book Direct button, 0 phone link, 13 picture link, 18 Title link and 25
website link.
Visit NC Farm app.
• Attended monthly meeting.
• Added event for Bell Vie Farms
• Added new farm—McPherson Farm
Gooale/Yelp/Tripadviser Business pages
• Updated holiday hours on Yelp
• Added CHOCVB to TripAdvisor as new business listing
PhotoShelter
• Created Gallery for Sneak Piques videos and uploaded 12 videos
Newsletters/Reports/Publications
• Tourism`By the Numbers"newsletter
• Monthly report
• Social media and website comparison worksheet updates
• e-newsletter request report-added contacts to iContact lists for Orange Slices and Check it Out.
Miscellaneous
• Attended virtual meetings with staff.
• Attended virtual meetings with Clean.
• Clarified/confirmed options for sharing Florafitti initiative with Laurie and Patty
• Attended Sales event at Friday Center
Note: Out for Christmas holiday and vacation time
Chapel Hill/Orange County Visitors Bureau
Communications Report
November 2023
Monthly Statistics Current Month 23-24 YTD 22-23 YTD 22-23 Totals
Definite Runs: 14 105 103 276
Bureau Referenced: 6 57 43 124
Triangle: 6 135 246 390
Regional: 6 70 93 180
National: 25 53 51 103
International: 4 17 26 47
Total Media Assisted: 28* 87 68 136
Includes media met at the New York Media Mission
Media & Communications Highlights
Publications/Flyers/Online Campaigns/Videos in November—2024 Visitors Guide is at printer with 25,000 copies
expected in December. Updated and printed Holiday Events list to be used mid-November through December and
placed in Welcome Center for walk-in visitors. CLEAN working on Souls of Chapel Hill videos called Sneak Piques with
12 video shootings in early November. Beginning Orange County Business Traveler Brochure things to do sheet.
Work with VisitNC—Met with 26 writers/editors/freelancers at the VisitNC New York Media Mission from media
including Fodor's Huffpost, Insider,Lonely Planet,Latina ChicTravels content creator, SheBuysTravel Blog,Frommer's
Fox News,Forbes,Real Simple,Food&Wine, Midwest Living Magazine, Travel+Leisure,Better Homes& Garden,
TripSavy,Dotdash Meredith marketing and brand content staff and various other Instagram content creators.
November Travel Media Assistance— The Discover writer Cynthia Barnes info on Local Film Festivals through Help a
Reporter Out(HARD); Spectrum One reporter Tyler Fleming requesting information on Holiday Parade; Following up
with writers met at VisitNC New York Media Mission.
November Stories Appearing and/or Media Mentions—NC Weekend Feature on Carolina Inn's 100" anniversary by
Rob Holliday; Carrboro Cheese Shop Moving on CBS 17; 10 Best Places to Retire includes Chapel Hill in The Travel
Website; 10 Most Beautiful College Campuses in NC in The Travel Website; Our State Magazine mentions Carrboro
Film Festival; 10 Historic Hotels in NC You Should Book includes The Carolina Inn in The Travel website; Indy Week
feature on Union Grove Farm by Ted Vaden; 2024 Chapel Hill Magazine/Chamber Relocation and Visitor Guide
published; Eater Carolina Hottest Restaurants in the Triangle includes La Montana; Oldest Restaurant in NC Still Going
Strong—Carolina Coffee Shop in A-Z Animals website; Local Reporter includes Laurie Paolicelli Orange Slice
Columns throughout the month. 2024 Visitors&Relocation Guide published by Chamber and CH Mag.
November Press Release- None November Blogs- 1)Iconic Places to Experience in Chapel Hill and Orange County;
2) Small Business Saturday in Orange County; 3)Festive Holiday Events in Chapel Hill&Orange County,NC.
Other Accomplishments/Communications Activities
Participated in virtual meetings with CLEAN and Staff
Met in person with UNC's Communications Team
New County IT Director Robert Reynolds visited the Welcome Center
Proof weekly Susan Rice's web calendar list
Reviewed Tina's December social media calendar
Met with Susan and Tina to discuss upcoming blogs calendar
Added Holiday Events to VisitNC
Photographer SP Murray took new photos of Sonark Media and of Clef Hangers singing to add to our photo gallery.
Enewsletter-Wrote and sent December Check It Out on November 30 to 3,602 subscribers
Budget and Publication Inventory
Inventory as of November 30,2023: Official 22-23 Visitors Guide-1,000; Official Visitors 22-23 Map-3,300; 22-23
Dining Map Pads–15;Mural Map Pads 37
Website Social Media Report(November 1,2023–November 31,2023)
Facebook–Beginning 23,376/Ending 23,439 Increase 63; Posts 17
Twitter–Beginning 5,698/Ending 5,698, Increase 0; Tweets 13
Instagram–Beginning 6,446Ending 6,526,Increase 80;Posts 10
Pinterest-Beginning 600,Ending 601 Increase l;posts 89
During November we had 43,530 website sessions.
Social Media work
• Day to day postings/monitoring comments on posts/monitoring mentions of VB from others/engaging on posts by
other businesses and people.
• Created content calendar for December.
• Troubleshoot Instagram connection in Meta Business Account–spent several hours researching what it could be.
Checked the next day and it was fine.
• Took some photos of the behind the scenes at Frank Gallery to tease the Sneak Piques videos.
• Added two posts to LinkedIn business page.
• Attended Raising Cane's Grand opening, created Reel and shared it on Instagram.
• Attended Tonya's Cookies Open House–took photos.
• Agreed to and accepted an Instagram Collaboration with The Pitch
• Set date of Dec 10th for Raleating to shoot footage at Tandem for Instagram Collaboration–Cost $700 includes
Reel, Carousel, stories, and food.
• Paid social(in-house):
o On-going Facebook like campaign$5/day; Ad began 1/23/2023 targeting the Charlotte market. 1163 paid
likes to-date at$1575 spend.
o Posted small business blog to Facebook and boosted for$200/9 days. Landing page views: 354 1 Reach
11,802 1 Impressions 24,775 1 cost per result$0.56 1
o Boosted Alison Friedman post–scheduled for Dec I't to run 10 days for$200.
Website work
• Continued reviewing webpages: added new images,updated Map webpage, Things to Do,Must Sees, Guided
tours,Nightlife, Shopping,Music, and all Itinerary webpages. Updated annual events page for Dec 2023
• Added an alert to highlight and link to Open Studio Tour,replaced with holiday events.
• Added new events for music to calendar to help populate the Music Landing page.
• Updated support ticket for Nov 4& 5 date errors–they never found the problem,DMS said it was CMS and vice
versa–ticket is still open.
• Added and/or edited several listings in DMS.
• Wrote, created,published,or edited and re-published blogs in CMS: Small Business Blog
• Added Check it Out Newsletter link to Thank you page for signing up and under maps&info page.
• Reviewed Meta Pixel setup for Facebook business page error–researched and found events from January were
triggering the error.
• Opened a support ticket to CMS for unsecure page URL in Firefox for the Thanksgiving document–Simpleview
updated the document link to always use the secure URL.
• Attended virtual meeting with Future Partners,pulled updated website geographies from GA4 and sent to
Future Partners and reviewed draft 1 of Intercept survey.
• Opened support ticket for video not working in interior header collection. Apparently not set up for that, so
requested to build widget from support hours. This will be for the Landing page for Sneak Piques videos.
• Met with Patty and Susan to review editorial calendar for blogs for publishing in Dec-Feb
2023-2024 Month over Month Website Sessions
2023-2024, AuIM Sep Oct Nov Dec Jan Feb Mar Apmj-_
Leisure Hotel
Campaign campaign
/search begins+
running Leisure
running
Sessions 66,081 45,063 34,975 48,890 43530
Users 54,131 35,468 28,354 38,073 35049
Pageviews 109,097 74,480 65,493 80,535 76,721
3-yr comparison
Website Sessions (Visits)
0 2021-2022 0 2022-2023 20232024
40000
20000
0
yon ps9 Sed pd` boy O No key �a; Pie 1ya1 vs,
Accounts Payable/Contracts/Budget
• Assisted Hannah with any questions or referred her to someone who could be more helpful.
Book Direct(formally,JackRabbit)Widget
• Total Searches: 129 per GA4, 164 per Book>Direct Report
• Total website referrals to hotels, 73 via: 22 Book Direct button, 1 phone link, 13 picture link, 13 Title link and 24
website link.
Visit NC Farm app.
• Attended monthly meeting.
• Sent state admin, several upcoming events for them to feature in their newsletter or social media channels.
• Added events for Sunshine Lavender and RambleRill
• Sent push notification for holiday market at Chapel Hill Farmers' Market and Sunshine Lavendar Farm.
• Followed up on request for McPherson Farm to be added to the mobile app.
Google Business page
• Added post about Thanksgiving Dining Options and posted December newsletter.
• Attended NCRLA webinar.
• Added booking URL, social profiles,updated holiday hours.
PhotoShelter
• Created new gallery for Occoneechee Mountain Images by Susan Murray and added description for gallery.
• Sent invites to Discover Durham so they could download images for a project they are working on that includes
Chapel Hill, local realtor Erika&co.that is redoing their website, and Aury St. Germaine from Chamber
Newsletters/Reports/Publications
• Tourism`By the Numbers"newsletter
• Monthly report
• Social media and website comparison worksheet updates
• e-newsletter request report-added contacts to iContact lists for Orange Slices and Check it Out.
Miscellaneous
• Attended virtual meetings with staff.
• Attended virtual meetings with Clean.
• Met in person with UNC Visitors Center team.
• Attended BOD meeting at Carolina Inn
Note: out week of Nov 20-27 for Thanksgiving holiday and vacation time