Loading...
HomeMy WebLinkAbout2025-311-E-Economic Dev-Clean-MarketingRevised 01/24 NORTH CAROLINA CONTRACT AMENDMENT ORANGE COUNTY THIS CONTRACT AMENDMENT (“Amendment”) is made and entered into this 19th day of May, 2025 by and between ORANGE COUNTY (hereinafter referred to as “County”) and Clean, Inc. (hereinafter referred to as “Provider”). WITNESSETH: THAT WHEREAS, the County and Provider entered into a contract dated October 1, 2024 (hereinafter the “Original Agreement”), for the provision of services for marketing and communications management; and WHEREAS, the County and Provider desire to amend the Original Agreement while keeping in effect all terms and conditions of the Original Agreement not inconsistent with the terms and conditions set forth below. NOW THEREFORE, for and in consideration of the mutual covenants and agreements made herein, the parties agree to amend the Original Agreement as follows: 1.In order to ensure the completion of the Services identified in the term of the Original Agreement is amended to reflect an end date by which all Services shall be completed of August 1, 2025. 2.Exhibit 1 to the Original Agreement is amended by adding the following tasks and services to the Services to be provided by the Consultant: Digital advertising plan designed to position Chapel Hill, North Carolina as a premier destination for conferences and meetings. See Exhibit 2. 3.Article 5, Section a is amended to reflect a maximum payable not-to-exceed amount of eight hundred seventy five thousand nine hundred ninety seven and 00/100 ($875,997.00) dollars. 4.Except for the changes made herein, the Original Agreement shall remain in full force and effect to the extent it is not inconsistent with this Amendment. In the event there is a conflict between the terms of the Original Agreement and the terms of this Amendment, this Amendment shall control. IN TESTIMONY WHEREOF, this Amendment has been executed by the parties hereto, as of the date first above written. ORANGE COUNTY PROVIDER ______________________________ __________________________________ ________ Travis Myren, County Manager Lee Davis, CEO Docusign Envelope ID: 350039A9-AFEB-4970-8520-D138EE89708B 6/2/20256/10/2025 Revised 01/24 ORANGE COUNTY—INTERNAL USE ONLY ______________________________________________________________________________ Finance Information Vendor Name: Clean, Inc Vendor Contact Person: Lee Davis, CEO Phone: 919-544-2193 Address: 806 McCulloch St, Ste 102 City Raleigh State: NC Zip: 27603 Department: Econ Dev/Visitors Bureau' Amount: $250,000.00 Purpose: Marketing Budget Code(s): 37600520-600000 Vendor # 60897 Vendor Status with NCSOS: Current-Active Vendor is a BOCC consultant: Yes No Contract Details Contract Type: New Amendment (Original Contract: 10/01/2024) (Most Recent Amendment 02/12/2025) Effective Date 10/1/2024 End Date 08/01/2025 Notice Date (Notice Purpose ) Award Approved by Board (Agenda Date: ); Made or Administered by Signature Authority - BOCC Express Delegation (Agenda Date: 09/17/2024) - Policy 9.4: Under $5,000; Service Under $90,000; Construction Under $250,000 - Budget Policy Section XV (Capital Improvement Project: ) Bidding Informal Bidding ($30k-$90k); Formal RFP ($90k+); Other (<$30k); Exception(# ) Department Affirmation This agreement is approved as to technical form and content and I as Department Director affirmatively state work on this project has not been initiated prior to execution of the agreement. This agreement is approved as to technical form and content. Services related to this agreement have already begun or been completed. Description of the nature of the emergency condition that was addressed: Department Director’s Signature ________________________________________ Date: ________ Information Technologies This agreement has been reviewed and is approved as to information technology content and specifications: Office of the Chief Information Officer___________________________________ Date: ________ Inapplicable because no hardware/software purchases or related services Risk Management This agreement is approved for sufficiency of insurance standards, specifications, and requirements: Office of the Risk Management Officer___________________________________ Date: _________ Financial Services This instrument has been pre-audited in the manner required by the Local Government Budget and Fiscal Control Act: Office of the Chief Financial Officer ____________________________________ Date: _________ Legal Services This agreement is approved as to legal form and sufficiency: Office of the County Attorney __________________________________________Date: ________ Clerk to the Board All Docusign contracts must be copied to the Clerk upon completion: occlerkdocs@orangecountync.gov The following signature block is for hard copies only and is not required for Docusign contracts: Received for record retention: Office of the Clerk to the Board __________________________________________Date:_________ Docusign Envelope ID: 350039A9-AFEB-4970-8520-D138EE89708B 6/2/2025 6/9/2025 6/9/2025 6/9/2025 Here is a comprehensive $250,000 digital advertising plan designed to position Chapel Hill, North Carolina, as a premier destination for conferences and meetings. This strategy specifically targets decision-makers in the financial, healthcare, technology, and education sectors across the Mid-Atlantic region. Strategic Objectives •Elevate Chapel Hill's Profile: Highlight Chapel Hill as a top-tier, accessible, and innovative conference destination. •Targeted Outreach: Engage corporate event planners, HR executives, and academic administrators in key Mid-Atlantic cities. •Leverage Local Assets: Utilize Chapel Hill's venues, academic institutions, and cultural offerings to appeal to sector-specific interests. Target Audience •Geographic Focus: Mid-Atlantic urban centers including Washington, D.C., Baltimore, Philadelphia, Richmond, and Charlotte. •Industry Sectors: o Finance: Corporate event planners, HR executives. o Healthcare: Medical association planners, hospital administrators. o Technology: Startup incubators, innovation hubs. o Education: University conference coordinators, academic program directors. Exhibit 2Docusign Envelope ID: 350039A9-AFEB-4970-8520-D138EE89708B Digital Advertising Channels & Tactics 1. LinkedIn Advertising – Budget: $60,000 • Targeting : Utilize job titles, industries, and geographic filters to reach decision- makers. • Content: Promote sponsored posts and InMail campaigns featuring Chapel Hill's conference facilities and success stories. 2. Programmatic Display Ads – Budget: $40,000 • Platforms: Deploy ads across relevant industry websites and forums. • Creative: Design sector-specific visuals highlighting Chapel Hill's amenities and accessibility. 3. Search Engine Marketing (SEM) – Budget: $30,000 • Keywords: Focus on terms like "Mid-Atlantic conference venues," "university town meetings," and "innovative meeting spaces." • Landing Pages: Develop dedicated pages for each target sector with tailored content and calls-to-action. 4. Content Marketing & SEO – Budget: $25,000 • Blog Series: Publish articles on Chapel Hill's unique offerings for each industry sector. • SEO Optimization: Enhance website content to improve search rankings for targeted keywords. 5. Email Marketing Campaigns – Budget: $20,000 • Lists: Partner with USAE on email blast featuring Chapel Hill. Venue Promotion & Partnerships • Highlight Key Venues: o The Carolina Inn: Historic charm with modern amenities. o Sheraton Chapel Hill: State-of-the-art facilities ideal for corporate retreats. o Friday Conference Center: Versatile spaces suitable for large conferences. o Docusign Envelope ID: 350039A9-AFEB-4970-8520-D138EE89708B Budget Allocation Summary Category Budget Allocation LinkedIn Advertising $60,000 Programmatic Display Ads $40,000 Search Engine Marketing $30,000 Content Marketing & SEO $25,000 Email Marketing Campaigns $20,000 Creative Development $25,000 Analytics & Reporting Tools $15,000 Contingency Fund $10,000 Total $250,000 Docusign Envelope ID: 350039A9-AFEB-4970-8520-D138EE89708B 03/14/2025 Sentinel Risk Advisors LLC 4700 Six Forks Road Suite 200 Raleigh NC 27609 Barbie Brown (919) 926-4623 (919) 926-4664 bbrown@sentinelra.com Clean Design, Inc. 806 McCulloch Street, Suite 102, Raleigh NC 27603 Hartford Underwriters Ins. Co.30104 Accident Fund Insurance Company of America 10166 United States Liability Ins. Co.25895 CL2531419657 A Y 22 SBA AK4H6B 03/26/2025 03/26/2026 1,000,000 1,000,000 10,000 1,000,000 2,000,000 2,000,000 Employee Benefits 1,000,000 A Y 22 SBA AK4H6B 03/26/2025 03/26/2026 1,000,000 A 10,000 Y 22 SBA AK4H6B 03/26/2025 03/26/2026 2,000,000 2,000,000 B N Y AF WCP 100081801 01/01/2025 01/01/2026 1,000,000 1,000,000 1,000,000 C Professional Liability SP 1559388J 03/26/2025 03/26/2026 Occurrence Limit $2,000,000 Aggregate Limit $2,000,000 Orange County, its officers, agents and employees are included as Additional Insured on General Liability, Auto Liability and Umbrella Liability Coverage per written contract. A Waiver of Subrogation is provided on Workers Comp Coverage per written contract. Orange County 300 West Tryon Street P.O. Box 8181 Hillsborough NC 27278 SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. INSURER(S) AFFORDING COVERAGE INSURER F : INSURER E : INSURER D : INSURER C : INSURER B : INSURER A : NAIC # NAME:CONTACT (A/C, No):FAX E-MAILADDRESS: PRODUCER (A/C, No, Ext):PHONE INSURED REVISION NUMBER:CERTIFICATE NUMBER:COVERAGES IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. OTHER: (Per accident) (Ea accident) $ $ N / A SUBR WVD ADDL INSD THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. $ $ $ $PROPERTY DAMAGE BODILY INJURY (Per accident) BODILY INJURY (Per person) COMBINED SINGLE LIMIT AUTOS ONLY AUTOSAUTOS ONLY NON-OWNED SCHEDULEDOWNED ANY AUTO AUTOMOBILE LIABILITY Y / N WORKERS COMPENSATION AND EMPLOYERS' LIABILITY OFFICER/MEMBER EXCLUDED? (Mandatory in NH) DESCRIPTION OF OPERATIONS belowIf yes, describe under ANY PROPRIETOR/PARTNER/EXECUTIVE $ $ $ E.L. DISEASE - POLICY LIMIT E.L. DISEASE - EA EMPLOYEE E.L. EACH ACCIDENT EROTH-STATUTEPER LIMITS(MM/DD/YYYY)POLICY EXP(MM/DD/YYYY)POLICY EFFPOLICY NUMBERTYPE OF INSURANCELTRINSR DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) EXCESS LIAB UMBRELLA LIAB $EACH OCCURRENCE $AGGREGATE $ OCCUR CLAIMS-MADE DED RETENTION $ $PRODUCTS - COMP/OP AGG $GENERAL AGGREGATE $PERSONAL & ADV INJURY $MED EXP (Any one person) $EACH OCCURRENCE DAMAGE TO RENTED $PREMISES (Ea occurrence) COMMERCIAL GENERAL LIABILITY CLAIMS-MADE OCCUR GEN'L AGGREGATE LIMIT APPLIES PER: POLICY PRO-JECT LOC CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY) CANCELLATION AUTHORIZED REPRESENTATIVE ACORD 25 (2016/03) © 1988-2015 ACORD CORPORATION. All rights reserved. CERTIFICATE HOLDER The ACORD name and logo are registered marks of ACORD HIREDAUTOS ONLY Docusign Envelope ID: 350039A9-AFEB-4970-8520-D138EE89708B Clean Advertising and Design Clean Design, Inc. 401(K) Profit Sharing Plan Clean, Inc. Doing Business As Additional Named Insured Doing Business As Additional Named Insureds Other Named Insureds OFAPPINF (02/2007)COPYRIGHT 2007, AMS SERVICES INC Docusign Envelope ID: 350039A9-AFEB-4970-8520-D138EE89708B Empl Practices Liab Ins EPL-1 25,000 25,000 Hired Non Owned Auto HDNON 1,000,000 WC & Employer's liability WCEL 1,000,000 1,000,000 1,000,000 Experience Mod Factor 1 EXP01 ADDITIONAL COVERAGES Ref #Description Edition DateForm No.Coverage Code Limit 1 Limit 2 Limit 3 Deductible Amount Deductible Type Premium Ref #Description Coverage Code Form No.Edition Date Limit 1 Limit 2 Limit 3 Deductible Amount Deductible Type Premium Ref #Description Coverage Code Form No.Edition Date Limit 1 Limit 2 Limit 3 Deductible Amount Deductible Type Premium Ref #Description Coverage Code Form No.Edition Date Limit 1 Limit 2 Limit 3 Deductible Amount Deductible Type Premium Ref #Description Coverage Code Form No.Edition Date Limit 1 Limit 2 Limit 3 Deductible Amount Deductible Type Premium Ref #Description Coverage Code Form No.Edition Date Limit 1 Limit 2 Limit 3 Deductible Amount Deductible Type Premium Ref #Description Coverage Code Form No.Edition Date Limit 1 Limit 2 Limit 3 Deductible Amount Deductible Type Premium Ref #Description Coverage Code Form No.Edition Date Limit 1 Limit 2 Limit 3 Deductible Amount Deductible Type Premium Ref #Description Coverage Code Form No.Edition Date Limit 1 Limit 2 Limit 3 Deductible Amount Deductible Type Premium Ref #Description Coverage Code Form No.Edition Date Limit 1 Limit 2 Limit 3 Deductible Amount Deductible Type Premium Ref #Description Coverage Code Form No.Edition Date Limit 1 Limit 2 Limit 3 Deductible Amount Deductible Type Premium Copyright 2001, AMS Services, Inc.OFADTLCV Docusign Envelope ID: 350039A9-AFEB-4970-8520-D138EE89708B