HomeMy WebLinkAboutAgenda - 03-18-2025; 7-b - Occupancy Tax Uses Discussion 1
ORANGE COUNTY
BOARD OF COMMISSIONERS
ACTION AGENDA ITEM ABSTRACT
Meeting Date: March 18, 2025
Action Agenda
Item No. 7-b
SUBJECT: Occupancy Tax Uses Discussion
DEPARTMENT: County Manager, Economic Development
ATTACHMENT(S): INFORMATION CONTACT:
1) Orange County Occupancy Tax Kirk Vaughn, (919) 245-2153
Authorization Laurie Paolicelli, (919) 245-4322
2) North Carolina Occupancy Tax
Guidelines
3) PowerPoint Presentation
PURPOSE: To discuss the potential usages of Occupancy Tax proceeds for future year
budgeting.
BACKGROUND: The County has collected Occupancy Tax for several decades through State
authorization of Session 1991-392 (Attachment 1). This three percent (3%) levy on all room and
lodging rentals is collected by the County and used to fund the Visitors Bureau division of the
Economic Development Department, the Arts Commission division of the County Manager's
Office, and some related Outside Agencies. This authorization provides broad flexibility to the
County to utilize Occupancy Tax. However, the law applicable to Orange County predates the
current State guidelines for Occupancy Tax statutes (Attachment 2). The current guidelines
recommend that new authorizations restrict two-thirds (2/3) of Occupancy Tax proceeds to be
used to promote tourism and travel, and one-third (1/3) to be used for tourism-related
expenditures. The information below relies on this higher standard in its analysis, as the County's
authorization is subject to change by the North Carolina General Assembly.
In reviewing the prior year actual expenditures and current year budget for the Visitors Bureau
Fund, the County easily exceeds the two-thirds (2/3) standard for Occupancy Tax. The Visitors
Bureau also maintains a long-term contract with the Town of Chapel Hill that the Town provides
a set amount of its Occupancy Tax funds to the County to support the County's Visitors Bureau.
The funds have been used to increase advertising for summer events in Chapel Hill in FY 2025.
In the table immediately below, the expenses in the Visitors Bureau Division exceed both the
revenue generated by the Town contract and two-thirds (2/3) Occupancy Tax guideline by
$234,740 in FY 2024, and is budgeted to exceed the guidelines by $801,423 in FY 2025.
BudgetRevenue and Expenses OW"I flr_lww-_ FY 2025 Revised
Town of Chapel Hill Contribution $ 457,439 $ 531,855
2/3rd of Occupancy Tax $ 1,482,399 $ 1,526,871
Guideline Revenues $ 1,939,838 $ 2,058,726
Visitors Bureau Division Expenses $ 2,174,578 $ 2,860,149
Expenses Above Guidelines $ 234,740 $ 801,423
2
During the FY 2024-25 Budget adoption process, there was a proposed Commissioner
amendment to redirect $69,000 of fund balance from the Visitors Bureau to fund General Fund
expenses. That amendment failed by a vote of 3-4, with the majority of the Board preferring to
revisit the issue in greater detail prior to the Board's FY 2025-26 Budget process.
The following chart provides a summary on the recent revenues and expenditures in the Visitors
Bureau Fund. Occupancy Tax has been very volatile in the last 10 years, due to the pandemic
and the inflation that followed. There are a few items to identify in reviewing these trends. First,
the revenues in the fund bounced back from the pandemic faster than anticipated, resulting in an
accumulation of fund balance in FY 2022, FY 2023, and FY 2024. The intent of the FY 2025
budget is to spend down a significant portion of that accumulated fund balance. The department
has needed to come back to the Board through budget amendments to recognize additional
revenues during the last four (4) years and identify spending plans. The majority of the fund's
expenditures fund the staff of the Visitors Bureau, the fixed costs of the visitor center, and the
programmatic costs of the Visitors Bureau: advertising, market research, and publications. As
Occupancy Tax revenues have rapidly decreased and then increased, the majority of the change
in expenditures has occurred in the programmatic costs. Those were cut to as little as $260,000
during the pandemic and have grown to as much as $1.8 Million during the FY 2025 budget. The
Arts Commission and some outside agencies are included in the fund's budget but are less than
10% of the FY 2025 budget.
Allocation of Revenues and Expenditures in Visitors Bureau Fund
$4,000,000
$3,500,000
$3,000,000 ,
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000 ,
$0
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Cr W W cc W W W W W cc W W W
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Rev
Bud
■Occupancy Tax Revenue ■Town of CH Agreement ■Other VB revenue
■VB Personnel Costs ■VB Fixed Operating Costs ■VB Programmatic Operating Costs
■Payment Back to County ■Net Arts/Outside Agency
For this discussion, County staff will present the recent budgets and actual expenditures in the
Visitors Bureau Fund, and how those usages align with the Occupancy Tax guidelines and the
County's strategic plan. Staff will then address three broad categories of options for the Board to
discuss:
3
1. Retain the current allocation and usage of Occupancy Tax between the Visitors Bureau
and the Arts Commission.
2. Direct a portion of the Occupancy Tax funding to cover other existing County expenses
that meet the Occupancy Tax guidelines.
3. Direct a portion of the Occupancy Tax funding to start new initiatives that meet the
Occupancy Tax guidelines.
Staff will also briefly discuss the Visitors Bureau Board's Fund Balance policy of fifteen percent
(15%). This policy has not been recognized by the BOCC, but has often been followed by staff in
practice. Staff will discuss how this policy could be codified by the BOCC, and how a fund balance
policy for a restricted revenue fund would differ from a General Fund fund balance policy.
The County maintains several programs in funds outside of the General Fund. The most
discretionary of these funds are the Inspections Fund, Visitors Bureau Fund, Article 46 Fund,
Sportsplex Fund and Solid Waste Fund. The County does not have formal fund balance policies
for any of these funds, but weighs the following issues when reviewing the fund balance during
the budget process — the current and upcoming obligations of the fund, the long-term debt and
capital requirements, and the stability of the revenue source. The Visitors Bureau Fund does not
fund any long-term capital or debt, and does not have any upcoming obligations, but has been
highly variable over the last ten (10)years, and is more vulnerable to downturns during recessions.
Therefore, the fund does not need to maintain a significant fund balance, but will either need to
significantly reduce expenses or rely on County subsidy in the event of a recession or other major
disruption.
FINANCIAL IMPACT: There is no immediate impact of the discussion. Different scenarios will
have impacts on the FY 2025-26 Manager's Recommended Budget.
ALIGNMENT WITH STRATEGIC PLAN: This item supports:
• GOAL 2: HEALTHY COMMUNITY
OBJECTIVE 7. Invest in services and programs that improve the health and quality of life
of the community (e.g., recreation and public open spaces, arts, etc.)
• GOAL 6: DIVERSE AND VIBRANT ECONOMY
OBJECTIVE 1. Provide family-oriented and inclusive programming or other cultural events
for residents and visitors.
RECOMMENDATION(S): The Manager recommends that the Board discuss how to utilize
Occupancy Tax proceeds in future budgets and provide feedback to staff.
4
GENERAL ASSEMBLY OF NORTH CAROLINA
1991 SESSION
CHAPTER 392
SENATE BILL 622
AN ACT AUTHORIZING ORANGE COUNTY TO LEVY AN OCCUPANCY TAX
AND CHAPEL HILL AND CARRBORO TO INCREASE THEIR MOTOR
VEHICLE TAXES.
The General Assembly of North Carolina enacts:
Section 1. Occupancy Tax. (a) Authorization and scope. The Orange
County Board of Commissioners may, by resolution, levy a room occupancy tax of up
to three percent (3%) on the gross receipts derived from the rental of any room, lodging,
or similar accommodation in the county subject to sales tax under G.S. 105-164.4(a)(3).
This tax does not apply to accommodations furnished by nonprofit charitable,
educational, benevolent, or religious organizations when furnished in furtherance of
their nonprofit purpose. This tax is in addition to any State or local sales or occupancy
tax.
(b) Collection. Every operator of a business subject to the tax levied
under this section shall, on and after the effective date of the levy of the tax, collect the
tax. This tax shall be collected as part of the charge for furnishing a taxable
accommodation. The tax shall be stated and charged separately on the sales records,
and shall be paid by the purchaser to the operator of the business as trustee for and on
account of the county. The tax shall be added to the sales price and shall be passed on
to the purchaser instead of being borne by the operator of the business. The county
shall design, print, and furnish to all appropriate businesses and persons in the county
the necessary forms for filing returns and instructions to ensure the full collection of the
tax.
(c) Administration. The county shall administer a tax levied under this
section. A tax levied under this section is due and payable to the county finance officer
in monthly installments on or before the 15th day of the month following the month in
which the tax accrues. Every person, firm, corporation, or association liable for the tax
shall, on or before the 15th day of each month, prepare and render a return on a form
prescribed by the county. The return shall state the total gross receipts derived in the
preceding month from rentals upon which the tax is levied.
(d) Penalties. A person, firm, corporation, or association who fails or
refuses to file the return required by this section shall pay a penalty of ten dollars
($10.00) for each day's omission. In case of failure or refusal to file the return or pay
the tax for a period of 30 days after the time required for filing the return or for paying
the tax, there shall be an additional tax, as a penalty, of five percent (5%) of the tax due
in addition to any other penalty, with an additional tax of five percent (5%) for each
5
additional month or fraction thereof until the tax is paid. The county may, for good
cause shown, forgive the civil penalties provided in this subsection.
Any person who willfully attempts in any manner to evade a tax imposed
under this section or who willfully fails to pay the tax or make and file a return shall, in
addition to all other penalties provided by law, be guilty of a misdemeanor and shall be
punishable by a fine not to exceed one thousand dollars ($1,000) and imprisonment not
to exceed 30 days.
(e) Use and Distribution of Tax Revenue. The Orange County Board of
Commissioners shall decide on the allocation of the revenues collected from this tax
annually during its budgeting process. At least ten percent (10%) of the annual
revenues shall be used to provide funding for visitor information services and to support
cultural events.
The county may contract with nonprofit organizations to undertake or carry
out the activities and programs for which the revenue may be expended. All contracts
entered into with nonprofit organizations shall require an annual financial audit of any
funds expended and a performance audit of contractual obligations.
(f) Repeal. A tax levied under this section may be repealed by resolution
adopted by the Orange County Board of Commissioners. Repeal of a tax levied under
this section shall become effective on the first day of a month and may not become
effective until the end of the fiscal year in which the repeal resolution was adopted.
Repeal of a tax levied under this section does not affect a liability for a tax that attached
before the effective date of the repeal, nor does it affect a right to a refund of a tax that
accrued before the effective date of the repeal.
Sec. 2. Chapel Hill Motor Vehicle Tax. (a) G.S. 20-97(a) reads as rewritten:
"(a) All taxes levied under the provisions of this Article are intended as
compensatory taxes for the use and privileges of the public highways of this State, and
shall be paid by the Commissioner to the State Treasurer, to be credited by him to the
State Highway Fund; and no county or municipality shall levy any license or privilege
tax upon any motor vehicle licensed by the State of North Carolina, except that cities
and towns other than the City of Durham may levy not more than five. dofl- vs ($5.00)
ten dollars ($10.00hper year upon any vehicle resident therein, and except that the City
of Durham may levy not more than one dollar ($1.00) per year upon any vehicle
resident therein. Provided, further, that cities and towns may levy, in addition to the
amounts hereinabove provided for, a sum not to exceed fifteen dollars ($15.00) per year
upon each vehicle operated in such city or town as a taxicab."
(b) This section applies only to the Town of Chapel Hill.
Sec. 3. Carrboro Motor Vehicle Tax. (a) G.S. 20-97(a) reads as rewritten:
"(a) All taxes levied under the provisions of this Article are intended as
compensatory taxes for the use and privileges of the public highways of this State, and
shall be paid by the Commissioner to the State Treasurer, to be credited by him to the
State Highway Fund; and no county or municipality shall levy any license or privilege
tax upon any motor vehicle licensed by the State of North Carolina, except that cities
and towns other than the City of Durham may levy not more than five dollars ($5.00)
ten dollars ($10.00)_per year upon any vehicle resident therein, and except that the City
Page 2 S.L. 1991-392 Senate Bill 622
6
of Durham may levy not more than one dollar ($1.00) per year upon any vehicle
resident therein. Provided, further, that cities and towns may levy, in addition to the
amounts hereinabove provided for, a sum not to exceed fifteen dollars ($15.00) per year
upon each vehicle operated in such city or town as a taxicab."
(b) This section applies only to the Town of Carrboro.
Sec. 4. This act is effective upon ratification.
In the General Assembly read three times and ratified this the 25th day of
June, 1991.
James C. Gardner
President of the Senate
Daniel Blue, Jr.
Speaker of the House of Representatives
Senate Bill 622 S.L. 1991-392 Page 3
7
GUIDELINES FOR OCCUPANCY TAX LEGISLATION
Since 1983, the General Assembly has authorized many units of local government to
levy a room occupancy tax. In several instances, the General Assembly has authorized
both a county and a city within that county to impose an occupancy tax. The rate of
tax, the use of the tax proceeds, the administration of the tax, and the body with the
authority to determine how the tax proceeds will be spent vary considerably.
Over the past several years, there has been a greater effort to make the occupancy
taxes uniform. In 1997, the General Assembly enacted uniform municipal and county
administrative provisions for occupancy tax legislation - G.S. 153A-155 and G.S.
160A-215. These provisions provide uniformity in the areas of levy, administration,
collection, repeal, and penalties.
The North Carolina Travel and Tourism Coalition (NCTTC) has a policy statement for
legislation authorizing local occupancy taxes. Many of the principles contained in its
statement are similar to the ones established by the House Finance Committee in
1993. Subsequently, the House Finance Committee established the Occupancy Tax
Subcommittee, which regularly reviews occupancy tax legislation and looks for the
inclusion of the following uniform provisions in the bills it considers:
♦ Rate - The county tax rate cannot exceed 6% and the city tax rate, when combined
with the county rate, cannot exceed 6%.
♦ Use - At least two-thirds of the proceeds must be used to promote travel and
tourism and the remainder must be used for tourism-related expenditures, which
may include beach nourishment. However, local governments in coastal counties
may allocate up to 50% of occupancy tax proceeds for beach nourishment, so long
as all remaining proceeds are used for tourism promotion and provided that the
use of occupancy tax proceeds for beach nourishment is limited by either a
statutory cap or sunset provision.I
♦ Definitions The terms "net proceeds", "promote travel and tourism", "tourism-
related expenditures", and "beach nourishment" are defined terms:
➢ Net proceeds - Gross proceeds less the costs to the city/county of
administering and collecting the tax, as determined by the finance officer, not to
exceed 3% of the first $500,000 of gross proceeds collected each year and 1% of
the remaining gross receipts collected each year.
➢ Promote travel and tourism - To advertise or market an area or activity,
publish and distribute pamphlets and other materials, conduct market
research, or engage in similar promotional activities that attract tourists or
business travelers to the area; the term includes administrative expenses
incurred in engaging in these activities.
➢ Tourism-related expenditures - Expenditures that, in the judgment of the
Tourism Development Authority, are designed to increase the use of lodging
facilities, meeting facilities, and convention facilities in a city/county by
'In May 2013, the North Carolina Travel and Tourism Coalition passed a resolution supporting a
modification to the Occupancy Tax Guidelines to allow local governments in coastal counties to allocate
up to 50% of occupancy tax proceeds for Beach Nourishment, so long as all remaining proceeds are used
for tourism promotion and provided that the use of occupancy tax proceeds for Beach Nourishment is
limited by either a statutory cap or sunset provision.
8
attracting tourists or business travelers to the city/county. The term includes
tourism-related capital expenditures.
➢ Beach Nourishment - The placement of sand, from other sand sources, on a
beach or dune by mechanical means and other associated activities that are in
conformity with the North Carolina Coastal Management Program along the
North Carolina shorelines and connecting inlets for the purpose of widening the
beach to benefit public recreational use and mitigating damage and erosion
from storms to inland property. The term includes expenditures for the
following:
a. Costs directly associated with qualifying for projects either contracted
through the U.S. Army Corps of Engineers or otherwise permitted by all
appropriate federal and State agencies;
b. The nonfederal share of the cost required to construct these projects;
C. The costs associated with providing enhanced public beach access; and
d. The costs of associated nonhardening activities such as the planting of
vegetation, the building of dunes, and the placement of sand fences.
♦ Administration - The net revenues must be administered by a local tourism
promotion agency, typically referred to as a "Tourism Development Authority," that
has the authority to determine how the tax proceeds will be used, is created by a
local ordinance, and at least 1/2 of the members must be currently active in the
promotion of travel and tourism in the taxing district and 1/3 of the members
must be affiliated with organizations that collect the tax.3
♦ Costs of Collection -The taxing authority may retain from the revenues its actual
costs of collection, not to exceed 3% of the first $500,000 collected each year plus
1% of the remainder collected each year.
♦ Conformity with Other Local Occupancy Taxes - In 2008, the NCTTC formally
revised its policy position with regard to occupancy taxes to include a statement
that if a city seeks to impose a new occupancy tax or increase its existing tax on
lodging facilities in a county that also has an existing occupancy tax, the county
occupancy tax must conform to the guidelines in order for the Coalition to support
the proposed municipal tax. During the 2009 Regular Session, the House Finance
Chairs4 considered the revised policy statement of the NCTTC but declined to
amend the House Finance Committee's Guidelines for Occupancy Tax accordingly.
Research Division
NC General Assembly
Revised 913113
2During the 2001 Regular Session, the Occupancy Tax Subcommittee of the House Finance Committee
considered several bills authorizing the use occupancy tax proceeds for beach nourishment. Although
"beach nourishment" was not among the uses contained in the uniform guidelines, the subcommittee
nevertheless concluded that beach nourishment was an acceptable expansion of the occupancy tax use
provisions. In doing so, the subcommittee drafted this uniform definition of beach nourishment for use in
occupancy tax legislation.
3 In March 2005, the House Finance chairs decided to change the percentage of members that must be
currently active in the promotion of travel and tourism from % to 1/2. The House Finance chairs in 2005- _
06 were: Representatives Alexander, Gibson, Howard, Luebke, McComas, and Wainwright.
4 During the 2009-2010 Session, the House Finance chairs were: Representatives Luebke, Wainwright,
Weiss, and Gibson.
9
OR- -A-NGE COUNTY
NORTH CAR(3LINA
Occupancy Tax Use Discussion
March 18, 2025
BOCC Business Meeting
OCCUPANCY TAX STATUTORY AUTHORITY
• Orange County has authority to collect
Occupancy Tax through 1991 law.
— 10% of revenues used for visitor informational
services and support cultural events.
• Predates modern NCGA guidelines on
Occupancy Tax, which places greater restrictions
— 2/3rds for promoting tourism and travel
— 1 /3rd for tourism-related expenditures
• As the statutory authority is subject to change by
NCGA and state courts, staff recommend
aligning broadly with stricter guidelines in future
allocations . �s
ORANGE COUNTY
NORTH CAROLINA
VISITORS BUREAU FUND �1
• Occupancy Tax revenues are budgeted in a
special revenue fund - the Visitors Bureau Fund
• Other major revenue in the Fund - Town of
Chapel Hill contribution .
— Town provides a portion of its prior year's Occupancy Tax to the
Visitors Bureau Division through long standing contract. Funds
specified for visitor center activities
• Majority of Visitor Bureau Fund supports the
Visitors Bureau Division
• Fund also supports the operations of the Arts
Commission , and some related outside
agencies .
— Less than 10% of Fund's FY 25 Budget ORANGE COUNTY
NORTH CAROLINA
VISITORS BUREAU FUND REVENUES 12
$3,000,000
$2,500,000
38% Average
5.7% Average Annual Increase
$2,000,000 Annual Increase
50%
$1,500,000 Revenue
Loss
$1,000,000
$500,000
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Rev
Bud
■ Occupancy Tax Revenue ■ Town of CH Agreement ■ Other VB revenue
— Revenue has been quite volatile, but has grown much
faster since Covid than Pre-Covid trend `.
ORANGE COUNTY
NORTH CAROLINA
VISITORS BUREAU FUND USES 13
$4,000,000
$3,500,000
$3,000,000
$2,500,000 .
$2,000,000 $1,857K
$1,500,000 $1,248K
$1,165K $1,149K $264K $878K
$1,000,000 $940K $979K $858K $355K
$500,000 bL
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Rev
Bud
■VB Personnel Costs ■VB Fixed Operating Costs ■VB Programmatic Operating Costs
■Net Arts/Outside Agency ■ Payment Back to County
— As revenues changed drastically, the county mostly
reflected changes in Visitors Bureau's programmatic
expenses =
ORANGE COUNTY
• Advertising, Market Research, Promotions NORTH CAROLINA
PERFORMANCE MEASURES OF VISITORS BUkEAU
• Visitors Bureau tracks how it supports Tourism &
Travel for County
— Visitor attraction at 25 key sites
— Media coverage of county
— Visitor and business inquiries
— Tourism economic impact
— Demand for hotels & meeting facilities
— Publish visitor materials
— Advertise small business and farms in county
— Operate awalk-in visitor center
— Business referrals
�s
ORANGE COUNTY
NORTH CAROLINA
PERFORMANCE MEASURES OF VISITORS BUREAU
Performance Measures 2021-2022 2022-2023 2023-2024 2023-2024 2024-2025
Actual Actual Budget Projected Budget
Service: Tourism Communications
Outcome Measure: Increased media coverage, visitation, and interest in visiting Orange County.
Strategic Plan Priority: 6. Diverse and Vibrant Economy
Build attraction visitations —The Visitors Bureau
tracks numbers of visitors visiting 25 major 1.78M 1.97M 2.1M 2.1M 2.5M
select attractions throughout Orange County
Media Stories on Orange County — The Visitors
Bureau sends press releases and works with
travel writers and digital influencers to write 247 276 250 250 260
stories about Orange County. Includes stories
with and without Bureau assistance
Fulfill inquiries of potential visitors and 31000 31500 41500 41725
business travelers
Annual Tourism impact — Economic impact is
measured by spending, employment, payroll $194M $236M $248M $248M $260M
and tax revenues from the hospitality industry
Service: Tourism Sales
Outcome Measure: Increase number and variety of leads to hotel properties with meeting space.
Strategic Plan Priority: 6. Diverse and Vibrant Economy
Definite meeting bookings 25 31 30 34 36
Sales leads for hotels 98 154 100 125 135
FY 2025 Budget Document ORANGE COUNTY
NORTH CAROLINA
CURRENT COMPLIANCE WITH GUIDELINhS
• Both in 2024 Actuals and 2025 Revised Budget,
County easily exceeds stricter guidelines for
Occupancy Tax usage .
Revenue • Expenses FY 20241 Revised • • -
Town of Chapel Hill Contribution $ 4571439 $ 531,855
2/3rd of Occupancy Tax $ 11482,399 $ 1,526,871
Guideline Revenues $ 1,939,838 $ 2,058,726
Visitors Bureau Division Expenses $ 211741578 $ 2,860,149
Expenses Above Guidelines $ 234,740 $ 801,423
• Board could redirect funds for Tourism-related
Expenditures and maintain 2/3rds rule .
• Visitors Bureau would still have $ 1 M
programmatic expense budget in FY 24 and 25
®RANGE COUNTY
NORTH CAROLINA
ALTERNATIVE USES FOR 1/3RD OCCUPANCY'�TAX
Tourism-related Expenditures — Expenditures that
are designed to increase the use of lodging
facilities, meeting facilities, and convention facilities
in the county by attracting tourists or business
travelers. Can include capital expenditures.
Related Strategic Plan Priorities -
GOAL 2: HEALTHY COMMUNITY
• OBJECTIVE 7. Invest in services and programs that improve the
health and quality of life of the community (e.g., recreation and
public open spaces, arts, etc.)
GOAL 6: DIVERSE AND VIBRANT ECONOMY
• OBJECTIVE 1 . Provide family-oriented and inclusive programming
or other cultural events for residents and visitors �1
ORANGE COUNTY
NORTH CAROLINA
ALTERNATIVE USES FOR 1/3RD OCCUPANCY'$I'AX
Tourism-related Expenditures — There are plenty of
activities that a county funds that could be
reasonably interpreted as being related to travel
and tourism .
• Operational costs and debt service related to regional
parks & athletic facilities
• Funding cultural events and art events
• Public Safety support at special events
• Parking Decks, Water & Sewer and other infrastructure
investments in commercial areas
�s
ORANGE COUNTY
NORTH CAROLINA
OPTIONS FOR BOARD DISCUSSION 19
• Option 1 : Retain the current funding trends for
Visitors Bureau , Arts Commission , and Outside
Agencies.
• Option 2 : Identify existing county investments
that fit reasonable definition of tourism-related
expenditures to charge to Visitors Bureau Fund ,
possibly decreasing General Fund tax burden .
• Option 3: Plan new initiatives that fit reasonable
definition of tourism-related expenditures to
charge to Visitors Bureau Fund .
ORANGE COUNTY
NORTH CAROLINA
VISITORS BUREAU FUND BALANCE POLI(!QY
• Visitors Bureau Board 's Fund Balance Policy -
15% minimum unassigned fund balance
• Not recognized by BoCC , but followed in practice
• Due to revenue growth , $ 1 , 125 ,806 has
accumulated in available fund balance.
— FY 25 Budget plans some draw down of fund balance
• No requirement to maintain minimum fund
balance. General Fund backstops all other funds .
ORANGE COUNTY
NORTH CAROLINA
VISITORS BUREAU FUND BALANCE POLI(!�Y
• During Budget Process, staff review fund balance
for various funds based on following criteria :
— Current or Future Obligations
— Long Term Capital or Debt
— Volatility of Revenue
• Visitors Bureau Fund does not have extensive
obligations or capital expenditures but has shown
significant volatility.
— During future recession, fund will either cut expenses
significantly, or receive county subsidy
�s
ORANGE COUNTY
NORTH CAROLINA
DISCUSSION/QUESTIONS 22
• Questions for staff?
• No formal vote by Board required
• Staff will incorporate Board direction into FY
2025-26 Manager's Recommended Operating
Budget, Presented May 6 t
ORANGE COUNTY
NORTH CAROLINA