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HomeMy WebLinkAbout2024-600-E-Arts Commission-Chelsea Art Theater In-Chelsea Theater Operating SupportGRASSROOTS ARTS PROGRAM / ARTIST PROJECT GRANT 2024-25 Grantee Name Authorizing Official Name Email Project Title Award Grant Category ☐Grassroots Arts Program ☐Artist Project Grant Program Funding Source ☐North Carolina Arts Council ☐Orange County Grant project period July 1, 2024 – June 30, 2025 As Authorizing Official, I acknowledge the following terms and understand if they are not met, I jeopardize future funding opportunities from the Orange County Arts Commission. I understand a Compliance Score is issued for future grants based on my adherence to the following terms: OCAC Report Due Monday, July 14, 2025 Multicultural Spending Grantee must spend $ on the hiring of multicultural artists as specified in the grant application. Crediting and logo usage All grantees must properly credit the Orange County Arts Commission using the proper logo on all publicity materials for the funded program. Recipients of operations-related grants must include the OCAC logo with link to www.artsorange.org on grantee’s website. If funding source is listed as N.C. Arts Council above, grantee must also properly credit the N.C. Arts Council using the proper logos and N.C. Arts Council credit line on all publicity materials for funded program. Download logos on the OCAC website at https://artsorange.org/grants/grantee-resources. Calendar Listing Grantee must enter all events, exhibits, and performances open to the public and related to this grant award on the Orange County Arts Commission website at www.artsorange.org/events. Chelsea Art Theater Inc Emily Kass, Executive Director emily.kass@thechelseatheater.org Chelsea Theater Operating Support $3,750.00 4 4 Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC 1 Revised August 2022 ORANGE COUNTY ARTS COMMISSION 2024-25 GRANT AGREEMENT THIS AGREEMENT, entered into this 6 day of September, 2024, by and between Orange County ("County"), by and through the Orange County Arts Commission ("Arts Commission") and ("Grant Recipient"). WHEREAS, the Arts Commission is a countywide arts agency that ensures the growth of local arts experiences by providing funding and support for diverse high quality programs and projects. WHEREAS, the Arts Commission administers the annual Grants Program to provide economic opportunities to Orange County artists and non-profit organizations coordinating arts projects benefiting the citizens of Orange County. WHEREAS, the annual Arts Grants Program is supported by Arts Commission with funds from the Grassroots Arts Program of the North Carolina Arts Council, a division of the Department of Natural and Cultural Resources, a state agency. WHEREAS, the Grant Recipient was selected by the Arts Commission to receive the annual Arts Grant through the procedures duly adopted by the Arts Commission; and WHEREAS, both parties wish to promote and maintain the integrity and clarity of the Grant Recipient's ideas and statements and delineate the Grant Recipient’s obligations to the County; NOW, THEREFORE, the County and the Grant Recipient, for the consideration and under the conditions hereinafter set forth, agree as follows: 1.Approved Grant Project. Grant funds are provided under this Agreement for the project (“Project”) described in the Grant Recipient’s Grant Application, attached hereto and incorporated herein as Exhibit A. 2.Grant Award. Grant funds in an amount not to exceed ($ ) have been awarded by the Arts Commission to the Grant Recipient for the approved Project. The Recipient shall be required to match funds at least dollar-for-dollar with cash from the Grant Recipient’s funds not derived from either Orange County appropriations or the North Carolina Arts Council, as outlined in the attached Exhibit A. 3.Contingency. This grant is contingent on North Carolina Arts Council Grassroots Program funding to the Arts Commission. Final decisions on Grassroots Program funds to the North Carolina Arts Council are subject to approval by the North Carolina General Assembly. 4.Responsibilities of the Grant Recipient Chelsea Art Theater Inc three thousand seven hundred fifty dollars 3,750.00 Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC 2 Revised August 2022 A.Implementation. The Project implementation shall take place between July 1, 2024 and June 30, 2025. The Project shall be implemented in the manner described in Exhibit A. Time is of the essence in the implementation of the Project. B.Modifications to project. Grant Recipient shall present major changes to the original proposal, including but not limited to changes in design, implementation schedule and increase in Project budget by more than 10%, in writing to the Arts Commission for approval. Arts Commission shall approve or disapprove Grant Recipient’s request for modifications within seven (7) days of receipt thereof. Consent to project modifications shall not be unreasonably withheld. Arts Commission’s decisions shall be in writing. In the event the Arts Commission fails to approve or disapprove the requested modifications within the time stated herein, the modifications shall be deemed approved. C.Non–assignment. The grant cannot be assigned or transferred to a different project or artist without prior written approval of the Arts Commission. D.Records. Grant Recipient must maintain records and other evidence pertaining to costs incurred and revenues acquired during the Project implementation. Grant Recipient shall maintain financial records pertaining to the Project for three (3) years from the date of this Agreement, in case of audit. E.Use of Funds. Grant Recipient shall not use the grant funds to repay outstanding taxes or other debts of any nature. The grants shall be utilized solely for the purpose described in the attached Exhibit A. F.Final Report. Grant Recipient shall submit to the Arts Commission a Final Report on July 14, 2025. The Final Report shall be in the format required by the North Carolina Arts Council. Failure to submit the Final Report or late submission of the Final Report, for any reason, shall be grounds for denial and/or cancellation of grant funds for the Project and future grant proposals. 5.Responsibilities of the Arts Commission A.Payment. The Arts Commission shall release the grant funds in the amount of $ to the Grant Recipient. 6.Publicity A.Acknowledgement. Credit must be given to the Orange County Arts Commission and/or the North Carolina Arts Council using the proper logo(s) and credit line in brochures, news releases, programs, and all other printed and online publications. Copies of such printed materials must accompany the evaluation report. Official Orange County Arts Commission and North Carolina Arts Council logos may be downloaded at www.artsorange.org/grantee-resources and may not be altered in any way. When no printed information is used, verbal 3,750.00 Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC 3 Revised August 2022 credit shall be given. In addition, all print and promotional material must include the following credit line and logo(s) (check all that apply): i.County Funds Only. Orange County Arts Commission logo required. Credit line required for audio projects: “This program is supported by the Orange County Arts Commission.” ii.North Carolina Arts Council Funding. The Orange County Arts Commission and the North Carolina Arts Council logos are required. Credit line: “This program is supported by the N.C. Arts Council, a division of the Department of Natural and Cultural Resources.” B.The Grant Recipient must enter all events, exhibits, and performances open to the public and related to this grant award on the Orange County Arts Commission website at www.artsorange.org/events. In addition, the Grant Recipient must add a link to www.artsorange.org (Orange County Arts Commission logo preferred) to their main webpage. 7.Indemnity. The Grant Recipient agrees to indemnify and hold harmless the County, the Arts Commission and the North Carolina Arts Council and their officers and employees from any and all claims or actual injury, damage or loss to a person, or real or personal property that results from or is in any way connected to the use of the grant funds. 8.Independent Contractor. The Grant Recipient is an independent contractor and not an employee, agent or other representative of the County and/or the Arts Commission. Nothing contained in this Agreement shall be construed to create the relationship of principal and agent, or employer and employee, between Grant Recipient and Arts Commission or Orange County Government. Grant Recipient understands and agrees that he/she is not authorized to incur any expenses or any liability whatsoever on behalf of the County or the Arts Commission and has no authority, expressed or implied, to obligate or make representations on behalf of the County or the Arts Commission. In addition, Grant Recipient agrees to maintain his or her own worker's compensation insurance for himself/herself and his or her employees for the duration of the art work's installation. 9.Termination A.In the event of any of the circumstances set forth below (hereinafter referred to as “default”), the Arts Commission may immediately terminate this Agreement: (i)Any fraudulent representation in any verification required to obtain payment under this Agreement or other dishonesty on a material matter relating to the performance of services under this Agreement. (ii)Nonperformance, incomplete service or performance, or failure to satisfactorily perform any part of the Project or to comply with any provision of this Agreement, as determined by the Arts Commission in its sole discretion. 4 Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC 4 Revised August 2022 (iii)Failure to adhere to the terms of applicable county, state or federal laws, regulations, or stated public policy. B.In the event of default by the Grant Recipient, the Arts Commission has the discretion to elect to terminate this Agreement, in whole or in part and/or require the Grant Recipient to repay the grant funds within seven (7) from written notice of default or allow the grant recipient the opportunity to cure the default. This clause shall not be interpreted to limit the County’s or the Arts Commission’s remedies in law or in equity. 10.Miscellaneous. A.Entire Agreement. This Agreement and the attachments contain the final and entire understanding of the parties with respect to the subject matter of this Agreement. All modifications and amendments to this Agreement shall be in writing. This Agreement shall be binding upon the parties, their heirs, successors and assigns. B.Governing Law. Governing Law and Priority: Both parties agree that this Agreement shall be governed by the laws of the State of North Carolina and Orange County. Grant Recipient shall at all times remain in compliance with all applicable local, state, and federal laws, rules, and regulations including but not limited to all state and federal anti-discrimination laws, policies, rules, and regulations and the Orange County Non-Discrimination Policy and Orange County Living Wage Policy (each policy is incorporated herein by reference and may be viewed at http://www.orangecountync.gov/departments/purchasing_division/contracts.php.). Any violation of this requirement is a breach of this Agreement and Arts Commission may immediately terminate this Agreement without further obligation on the part of the Arts Commission. This paragraph is not intended to limit and does not limit the definition of breach to discrimination. By executing this Agreement the Grant Recipient certifies that they has not been identified, and has not utilized the services of any agent or subcontractor identified, on the list created by the State Treasurer pursuant to G.S. 147-86.58. By executing this Agreement the Grant Recipient certifies that they has not been identified, and has not utilized the services of any agent or subcontractor identified, on the list created by the State Treasurer pursuant to G.S. 147-86.81. By executing this Agreement Grant Recipient affirms they are and shall remain in compliance with Article 2 of Chapter 64 of the North Carolina General Statutes. In determining the basic services to be provided, should any documents be referenced in or attached to this Agreement, the terms herein shall have priority in any conflict between the terms of referenced documents and the terms of this Agreement. C.Dispute Resolution: Neither party may initiate binding arbitration. Any disputes shall be resolved by nonbinding mediation. If such mediation fails either party may initiate litigation to resolve the dispute. Should either party initiate litigation to settle any dispute involving the terms of this Agreement such litigation shall be Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC 5 Revised August 2022 initiated in the General Court of Justice of North Carolina seated in Orange County, North Carolina. D.Signatures. This Agreement together with any amendments or modifications may be executed electronically. All electronic signatures affixed hereto evidence the intent of the Parties to comply with Article 11A and Article 40 of North Carolina General Statute Chapter 66. IN WITNESS WHEREOF, the Orange County and the Grant Recipient have signed this Grant Agreement, effective on the last date this Agreement is signed by both parties as indicated by the dates set forth under signatures below. For and on behalf of the Grant Recipient Date For and on behalf of Orange County Government Travis Myren, County Manager Date Emily Kass, Executive Director Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC 10/6/2024 10/11/2024 Revised 01/24 1 ORANGE COUNTY—INTERNAL USE ONLY ______________________________________________________________________________ Finance Information Vendor Name: Chelsea Art Theater Inc Vendor Contact Person: Emily Kass Phone: 919-929-8428 Address: 1129 Weaver Dairy Rd. STE AB City Chapel Hill State: NC Zip: 27514 Department: Manager’s Office/Arts Commission Amount: $ 3,750.00 Purpose: 2024-25 Arts Grants Budget Code(s): 37290050-630000 Vendor # 65826 Vendor Status with NCSOS: Vendor is a BOCC consultant: Yes No Contract Details Contract Type: New Amendment (Original Contract: ) (Most Recent Amendment ) Effective Date End Date Notice Date (Notice Purpose ) Award Approved by Board (Agenda Date: ); Made or Administered by Signature Authority - BOCC Express Delegation (Agenda Date: ) - Policy 9.4: Under $5,000; Service Under $90,000; Construction Under $250,000 - Budget Policy Section XV (Capital Improvement Project: ) Bidding Informal Bidding ($30k-$90k); Formal RFP ($90k+); Other (<$30k); Exception(# ) Department Affirmation This agreement is approved as to technical form and content and I as Department Director affirmatively state work on this project has not been initiated prior to execution of the agreement. This agreement is approved as to technical form and content. Services related to this agreement have already begun or been completed. Description of the nature of the emergency condition that was addressed: Department Director’s Signature ________________________________________ Date: ________ Information Technologies This agreement has been reviewed and is approved as to information technology content and specifications: Office of the Chief Information Officer___________________________________ Date: ________ Inapplicable because no hardware/software purchases or related services Risk Management This agreement is approved for sufficiency of insurance standards, specifications, and requirements: Office of the Risk Management Officer___________________________________ Date: _________ Financial Services This instrument has been pre-audited in the manner required by the Local Government Budget and Fiscal Control Act: Office of the Chief Financial Officer ____________________________________ Date: _________ Legal Services This agreement is approved as to legal form and sufficiency: Office of the County Attorney __________________________________________Date: ________ Clerk to the Board All Docusign contracts must be copied to the Clerk upon completion: occlerkdocs@orangecountync.gov The following signature block is for hard copies only and is not required for Docusign contracts: Received for record retention: Office of the Clerk to the Board __________________________________________Date:_________ Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC 10/3/2024 10/7/2024 10/8/2024 10/11/2024 Orange County Arts Commission Powered by Submittable Title Chel sea Art Theater Inc by Emily Kass in 2024-25 Grassroots Arts Program Grant Application Chelsea Theater 1129 Weaver Dairy Road Ste AB Chapel Hill, North Carolina 27514 United States 919-929-8428 emily.kass@thechelseatheater.org 07/01/2024 id. 46896663 Original Submission 07/01/2024 Score n/a APPLICANT INFORMATION Please tell us about your organization. Applicant Organization Name Chelsea Art Theater Inc Is the Applicant Organization serving as a fiscal agent for an unincorporated group? No Mailing Address of Organization 1129 W eaver Dairy Rd. STE AB Chapel Hill North Carolina 27514 US 35.96246 -79.05269 How did you hear about our grant program? OCAC Enews Did you or a representative of your orgnanization attend one of our grants training sessions? Yes Nature of Organization Arts Organization Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC Organization Description The Chelsea Art Theater Inc (DBA Chelsea Theater) is a non-profit arthouse cinema that is dedicated to bringing the world of film to the Triangle and bringing our local community closer together -- all in a welcoming, comfortable, and friendly environment. The Chelsea presents a dynamic mix of first-run, independent, feature, and documentary films, ranging from works by internationally known directors to films by new and emerging filmmakers based globally and here in North Carolina. Film is an artistic medium with the power to engage, inspire, educate and entertain. It opens a window on the world through which audiences can navigate the complexity of the human experience, the beauty of the natural world, and better understand some of the greatest challenges of our time. Through creative programming, the Chelsea provides a platform for shared experience, conversation, and expression. W hether through thematically organized film series that explore a variety of relevant topics or through repertory and classic films, the Chelsea is a unique community resource. Many of our programs involve collaborations with UNC-Chapel Hill, Duke University, and community groups and feature faculty members and other local experts to introduce films and discuss a range of social, environmental and cultural themes. As the only arthouse theater in Triangle the theater serves and enriches Orange County and beyond. The Chelsea’s board of directors is comprised of individuals with backgrounds in corporate and nonprofit leadership, higher education (Duke and UNC faculty specializing in film and music), marketing and sales, finance, and film . The board includes men and women with approximately one quarter from Black or Latino heritage. Staff changes in the past year have made the organization stronger and utlize the talents of the staff: Now, there is a full time operations manager and a full-time programmer; the executive director is part time, in order to focus on development while providing oversight; there is a part time marketing manager and part time (ten hour per week) social media coordinator. There are seven part-time ticketing and concessions personnel who include college students and retirees. The Chelsea is open six days a week, including major holidays. Mondays are reserved for special programs and rental events. W ith 36,000 admissions in 2023 and 20,000 in 2024 YTD, attendance us continuing to rise post-COVID and has included an increasingly diverse audience, reflecting the rnge of films being shown. How many Orange County residents does the organization serve? W e estimate the majority of visitors are from Orange County, as reflected in memberships, donations, and survey responses. Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC Has your organization undergone any Diversity, Equity, and Inclusion (DEI) training? If so, please explain. If not, please explain any barriers that have prevented you from receiving this training. Four employees- Executive Director, Programmer, Operations Manager and a box office attendant attended the DEI training offered by OCAC last year, as well as the Board Chair. During FY24-25, will your organization receive operational support funding from the North Carolina Arts Council or the North Carolina Department of Natural and Cultural Resources? No Organization's EIN 824309682.0 Organization W ebsite www.thechelseatheater.org Authorizing Official's Name Emily Kass Authorizing Official's Title Executive Director Authorizing Official's Phone 919-929-8428 Authorizing Official's Email emily.kass@thechelseatheater.org Applicant Race W hite Financial Overview FinancialOv erv iew_Submittable.xlsx Organizational Financial Statements PDFChelsea_Art_Theater_2023_Actual2024_Budget_2025_draft.pdf 2023_990_complete_1.pdf BalanceSheet.pdf Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC Deficit/Surplus 2023 was the first year since the pandemic that we have shown a modest surplus - and actually two years ahead of our original projected recovery. W e are paying interest only on our 30-year/$75,000 SBA loan rather than paying down principal at this time because, with interest rates high, we benefit from having the interest income and access to the funds while paying a very low interest rate on the debt. The board monitors this annually. If the current or next year budget represents a 30% or more change from the year prior, please explain why. N/A Are you an entity of UNC-Chapel Hill or another unit of state government? No PROJECT/PROGRAM INFORMATION Tell us about your project or program Title of Grant Request Chelsea Theater Operating Support Grant Amount Requested $5,000.00 Is the person in charge of this program or project different from the Authorizing Official? No W hat are you requesting funding for? Operational expense (arts organizations ONLY) Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC Request Summary Funds are requested to support the following aspects of operations: Film Acquisition: the acquisition of diverse films, including first-run releases and classic and hard to find a films to ensure a rich and engaging selection of films that align with the theater's mission. Costs include booking, distribution costs, and screening rights. Programming: The grant will support costs associated with curating film programs such as expenses related to film screenings, special events, guest speakers, and panel discussions. Marketing and Advertising: This includes personnel and costs associated with print advertisements, radio spots, online campaigns, social media and website. Allocating funds to marketing efforts will enhance the visibility and awareness of the Chelsea Theatre and its programming. Outreach and Community Engagement: The grant will support expenses such as organizing partnerships, collaborations, and community events; and costs associated with hosting educational programs, groups, and outreach to schools and community organizations. By providing funding for these essential areas, the grant will enable the Chelsea to offer diverse programming, effectively reach and expand our target audiences, engage with the community, and provide a seamless online experience for patrons. Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC Organizational Goals The mission of the Chelsea Theater is to entertain, inspire, and engage through film. Underlying this mission is our desire to serve the diverse population in our region, operate in a fiscally responsible manner, and of course, to show the best in new and repertory film, emphasizing works that would otherwise not be shown in our area. Operational support allows us to: Curate a wide selection of films from around the world, organize special programs, and provide a platform for emerging filmmakers. From internationally acclaimed first run releases to classics representing the best of the history of film, the Chelsea aims to provide rich cinematic experiences and help to foster a vibrant film community. Organize and host screenings of films that tackle important social issues, push creative boundaries, and offer diverse perspectives. W ith funding for film acquisition and programming, we can select films that inspire, challenge, and provoke thought and discussion. In 2024-25 we plan to continue looking at themes including: 1. The environment, through documentary films and guest panelists to discuss issues. 2. The artist in society, examining culture through artists (visual, dance, performing) and architects and their work; and 3. Social justice, particularly as it intersects with environmental justice. Other areas of commitment include our annual collaboration with the Jackson Center and Northside Neighborhood. this year we hosted two screenings of recently rediscovered film footage on the integration of Chapel Hill schools in the 1960s and its impact on the Black community with panel discussions with former students who experienced the early days of integration here. W e also participate annually in the NC Latin American Film Festival and showcase films by indigenous filmmakers. These attract significant audiences of Latino and Indigenous heritage, as well as students and adults with an interest in learning more. W e aim to enrich the community through film education and cultural experiences that build bridges between organizations and discipline. Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC How will you evaluate whether or not your goals have been met? The Chelsea looks at many performance factors on a weekly, monthly, and/or annual basis to make sure we are achieving programmatic and operating goals. These include Attendance and Ticket/Concessions Sales: Monitoring these reveals much important data. It indicates our success in attracting and retaining audiences. It tells us which films are most popular. Sometimes a film might attract a smaller audience but is critically important to show because of the community it attracts, or the topic presented. Tracking ticket sales also tells us how many seniors, students/teachers, members, and general adults comprise the audience. Audience Surveys: Conducting surveys with theater patrons and non- attendees provides valuable insights into their level of satisfaction and engagement. This year we participated in a national audience survey of independent art house theaters around the country. Results will include those of the respndents to the Chelsea compared to national trends. Financial support: Membership retention rates and growth, compared to industry standards, and levels of giving are immediate indicators of community interest as well as our fiscal strength and viability. Similarly, the overall growth of philanthropic support including number of donors and amounts tells us how well we are doing and where we need to place more emphasis. Community Feedback: Soliciting feedback from the local community through various channels, such as social media, email, or comment cards, offers direct input on how the Chelsea has impacted the community. This feedback can highlight areas of success and areas that may need improvement, as well as identifying potential new areas of emphasis. Partnerships and Collaborations: Assessing the theater's collaborations with community and cultural organizations provides insights into our impact as well as topics of interest and ideas for future and new partnerships. Local Filmmakers and Artists: Evaluating the participation of and impact on local filmmakers and artists can indicate the extent to which we have supported the local creative community. This can include assessing the number and availability of regionally produced films showcased at the theater, the participation of local artists in curated events, and any recognition or support provided to local talents. Long-term community Involvement: Monitoring the theater's long-term involvement in the community, such as its contributions to film education programs, cultural events, and community initiatives, can help assess the lasting impact achieved. By utilizing these and other formal and informal evaluation methods, the Chelsea Theater can assess the extent to which its goals of entertainment, inspiration, engagement, and enrichment have been met, allowing for continuous improvement and alignment with the needs and expectations of the community. Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC How do you promote and publicize the work of your organization? The Chelsea strives to achieve a comprehensive approach to marketing and publicity. These approaches include: Onsite: Rotating electronic posters in the lobby; pre-shows with coming attractions; brochures/handouts; outward facing window displays to attract the mall foot traffic Online Presence: W e maintain a strong online presence through our website, revamped in 2023 for improved ease of learning about films and ticket purchases. The website includes information about upcoming screenings, special programs, and ways to support the theater. Social media platforms (Facebook, Instagram, and Letterboxd) are regularly updated with multiple posts per week. W e have just hired a dynamic new social media coordinator to expand our social media presence. Email Marketing: The weekly emailed program guide has a circulation of 7,500. It includes updates on film schedules and special promotions with a direct links to purchase tickets. Additionally, periodic email communications include special content as well as information about membership, fundraising, and volunteer needs. Partnerships and Collaborations: Community partnerships, such as with The Jackson Center, Carolina Performing Arts, the American Dance Festival, and Cosmic Rays help expand our reach and attract new audiences interested in film and the arts and other topics of community interest. These collaborations range from cross-promotional initiatives to joint events, and co-sponsored film screenings. Media Outreach: W e provide information to local media outlets, organizations, and special events sites, highlighting noteworthy film screenings and programs. W e maintain relationships with local writers who specialize in film coverage and reviews. Community Engagement: W hen possible, we participate in local events, festivals and forums. W e work with area universities to involve students as audience members and interns, and to show special films for class screenings. Street Marketing: W e distribute and post flyer in high-traffic areas, and mail flyers to retirement and community centers. Special Events and Screenings: W e organize special events, such as film previews, director Q&A sessions, or themed screenings. W e collaborate with local filmmakers, artists, and experts to host panel discussions related to the films being showcased. Paid advertising: W ith limited advertising dollars we judiciously place ads with W UNC radio, The Indy, and the annual Newcomers Guide, for example. W CHL/Chapelboro has recently become our in-kind media sponsor. Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC Please describe efforts by your organization to generate revenue. The Chelsea generates revenue through a combination of earned and contributed sources including ticket sales, concessions, donations, fundraising, sponsorships, and membership support. Earned income: 74% Ticket Sales are the largest single source of revenue. Patrons purchase tickets to attend film screenings and special events. The theater offers set ticket prices with discounts for members, senior citizens, students/teachers, and first responders. The first show of the day is always discounted for all as is the summer Late Night Series which targets younger (student and young adults) audiences. W hile a few special shows may have a higher ticket price, in general we aim to keep ticket prices affordable and within range of other movie theaters in the area. Film distributors fees may eat up as much as 50% of ticket sales revenue. Concessions and merchandise. Concessions include popcorn, candy, soft drinks and wine and beer. This revenue is proportionate to the number of tickets sold. W e also sell merchandise including gift cards, t shirts, and hats, and books on film which add educational value Contributed income: 26% Philanthropic gifts, including membership support and unrestricted gifts. Memberships are sold on a rolling year-round basis and renewal notices are sent out monthly. Semi-annual membership drives and annual appeals are handled by both snail mail and electronically. Donors and members have the option to contribute by mail, on-line, or on-site when purchasing tickets. Membership support has steadily increased since we opened in 2018, with a temporary dip during the pandemic years. W e have also seen members increase their level of giving, including upgrading to higher membership levels and/or making additional gifts. Membership fees contribute to the theater's financial sustainability and foster a sense of community ownership. There are 1000 current member households, with another 800 or so who have lapsed but may well respond to renewal and lapsed member campaigns. W e are currently in the early stages of evaluating the potential for a capital campaign which would include acquiring new laser projectors to replace current 2013 projectors. In addition to improved picture quality due to in their light and color projection they have the important benefit of using lasers and LED, thus dramatically reducing electric usage. The successful 2020 campaign to raise funds to renovate the theater (following the 2018 “Save the Chelsea” campaign) demonstrated the community’s interest in stepping up to help us in times of need. And led to a resurgence of interest in attendance after the covid. Resumes of artists/administrators Brink_Resume_Updated_2024.pdf 2024Matthew_C._Brown_-_General_Film_Résumé.docx Kass_CV_2022.doc Board of Directors List 2024_BOARD_CONTACT_LIST_3.10.24.docx Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC IRS Tax Exemption Chelsea_Art_Theater_501c3_letter_of_determination.pdf W ork Samples preshow-cg.jpg Title of work Preshow slide to promote series on the environment Artist's name Year created 2024 Medium (if applicable) flyer-ChelseaClassics2024-FINAL-060724.pdf Title of work Chelsea Classics - flyer and schedule of films Artist's name Year created 2024 Medium (if applicable) chelsea-email-2.pdf Title of work sample e-news program guide, April 2024 Artist's name Year created 2024 Medium (if applicable) 2_newsletter.pdf Title of work sample enews program guide, June 2024 Artist's name Medium (if applicable) Video Sample: External Link 1 Video Sample: External Link 2 Video Sample: External Link 3 Letters of support (optional) Docusign Envelope ID: 7A6B16CA-2A26-4387-9C73-20EF0DF1D9BC