HomeMy WebLinkAboutAgenda - 10-15-2024; 7-a - Orange County Arts Commission Arts & Economic Survey Data Presentation 1
ORANGE COUNTY
BOARD OF COMMISSIONERS
ACTION AGENDA ITEM ABSTRACT
Meeting Date: October 15, 2024
Action Agenda
Item No. 7-a
SUBJECT: Orange County Arts Commission Arts & Economic Survey Data Presentation
DEPARTMENT: County Manager— Arts
Commission
ATTACHMENT(S): INFORMATION CONTACT:
Katie Murray, Arts Commission Director,
919-245-2335
PURPOSE: To receive a report on local findings from the Sixth National Arts & Economic
Prosperity Survey in 2023.
BACKGROUND: Americans for the Arts conducts the Arts & Economic Prosperity Survey to
determine the impact of the nonprofit arts sector on local communities. The survey takes place
nationwide in all 50 states and utilizes the IMPLAN (short for "impact analysis for planning")
economic modeling tool to determine the impact of nonprofit arts agencies and the audiences
they attract.
The Arts & Economic Prosperity Survey 6 (AEP6) occurred throughout 2023. The Orange County
Arts Commission (OCAC), along with the towns of Hillsborough, Carrboro, and Chapel Hill
gathered spending data from 103 arts agencies and gathered 1,200 audience surveys from
attendees at arts events throughout Orange County.
Staff's presentation on the report findings will review arts agencies and audiences spending in the
communities, how the data differs in each town, and how Orange County compares to other
similar communities across the country. It will also touch on creative jobs and the impact of the
COVID-19 pandemic on the creative sector.
FINANCIAL IMPACT: The OCAC paid $4,425 to be a part of the study and, together with the
towns of Carrboro and Hillsborough, each paid $1,500 for a contracted survey coordinator.
ALIGNMENT WITH STRATEGIC PLAN: This item supports:
• GOAL 2: HEALTHY COMMUNITY
OBJECTIVE 7. Invest in services and programs that improve the health and quality of life
of the community (e.g., recreation and public open spaces, arts, etc.)
• GOAL 6: DIVERSE AND VIBRANT ECONOMY
2
OBJECTIVE 1. Provide family-oriented and inclusive programming or other cultural events
for residents and visitors.
OBJECTIVE 4. Provide resources to small, creative, and agro-businesses that add
character and quality of life to our community to attract employers, employees, and visitors.
RECOMMENDATION(S): The Manager recommends that the Board receive the report on local
findings from the Sixth National Arts & Economic Prosperity Survey in 2023 and provide any
comments and questions.