HomeMy WebLinkAboutBond Education Committee Minutes 8-28-2024 Bond Education Committee Minutes
August 28, 2024; 6:00 PM
Virtual Meeting
COMMITTEE MEMBERS PRESENT: Al Ciarochi, Benjamin Alschuler, Dr. Danielle
Jones, Sarah Smylie, Jean Hamilton, Phyllis Portie-Ascott, Jason Johnson, Samantha
Earnhardt, Rani Dasi, Anissa McLendon,
COMMITTEE MEMBERS ABSENT: Vina Modaress, Frederick Davis, Andrea Tanner
COUNTY STAFF PRESENT: Travis Myren, Kirk Vaughn, Kristin Prelipp
OCS STAFF PRESENT: Kevin Smith
CHCCS STAFF PRESENT. Andy Jenks
GUESTS: Terri Buckner, Jan Johnson, Ty Howard, Stephanie Perri, and Jada Jarillo
1. Call to Order at 6 p.m.
Co-Chairs Commissioners Jean Hamilton and Phyllis Portie-Ascott
2. Introductions of Committee Members
3. Results of the Survey Conducted by Avenir Bold
Jan Johnson, Avenir Bold
a. Introduction of the AB team by Jan Johnson, to include Ty Howard, and
Stephanie Perri. Jan Johnson presented the results of the survey that the Bond
Education Committee members filled out.
b. Sarah Smylie says a potential barrier is that voters may not understand how
facility funding is going to be spent apart from the bond money, such as for leaky
roofs.
c. Kevin Smith says there are still bond funds that are still unspent from the 2015
bond and that perhaps people will bring that up. Kirk Vaughn says that the
answer is different in the two districts. The CHCCS district has spent its full prior
bond.
d. Rani Dasi says Chapel Hill will also have a bond on the ballot to support
affordable housing and that may confuse voters.
e. Comm. Hamilton clarified that concerns about the fact that previous bond funds
that were not spent may be answered by others.
4. Input Session
Co-Chairs and Avenir Bold
Includes a discussion about the timeline and content of outreach materials, and what
the selected consultant for messaging and a media plan needs from us.
a. Ty Howard presented foundational messaging and themes. The goal is to have
unified and powerful messaging.
b. Samantha Earnhardt reminds us that we cannot guarantee that any particular
school will get funds. She wants to understand how we can address how this
bond will benefit these communities and how.
c. Jean Hamilton reinforces that we cannot speak about specific projects, however,
we can talk about how the BOCC has already determined how the funds will be
allocated.
d. Rani Dasi said the bond will support capital. It can only be used for building
renovation and maintenance of school buildings. Not teacher/staff salaries, not
materials, contractors, etc.
e. Andy Jenks points out that CHCCS has already gone through a very public and
arduous discussion about how the funds will be spent. So it may not make sense
to be unable to say publicly how the funds will be spent. That may come off as
disingenuous.
f. Travis Myren verified the boundaries: promises vs. examples of improvements
that could proceed. Samantha Earnhardt concurs that was her understanding as
well - but perhaps slightly less specific wording like "informed by priorities as
identified by XYZ Committee."
g. Ben Alschuler is concerned that imagery focusing heavily on teachers and
classroom materials will send the wrong message that the bond is funding
salaries, textbooks, etc.
h. Stephanie Perri presents about communications channels and how we can
optimize the reach and impact of the campaign.
i. Sarah Smylie wants us to be aware of the line between subject matter experts
and advocates as we consider the community stakeholders that will inform voters
on the school bond issue.
j. Jean Hamilton said one part of this is talking about the need. She said students,
staff, and families can talk about the need. For the finance part, we will need to
refer to Travis Myren and Kirk Vaughn. People can talk about why we are doing
this in the first place.
k. Kevin Smith says the public has heard about a basic framework without any
guarantees. Because it has already been made known, we need to make sure
the people who can speak to this are the subject matter experts. We cannot
discuss specific projects.
I. Jan Johnson asks us to consider the subject matter experts (SMEs) who will
cover the events, and lead the Q and A's in real time. They should be able to
discuss the role of a strong educational system in a community.
m. Rani Dasi says the PTAs played a critical role in the last bond. She could
imagine them hosting a forum. Andrea Tanner is president of their PTA and is on
the committee.
n. Comm. Hamilton says that neutral people like Travis and Kirk can answer
specific questions.
5. Next Steps
Co-Chairs and Avenir Bold
a. Jean Hamilton says we can not have a sub-committee because the timeline is so
tight and we would not have time for public notice for a potential sub-committee's
meetings. If we need feedback in between we can do it by email.
6. Reminder of Meeting Schedule
Co-Chairs
7. Adjourn at 7:24 p.m.