HomeMy WebLinkAbout2023-11-15 CHOCVB Agenda CHAPEL HILL/ORANGE COUNTY VISITORS' BUREAU
BOARD OF DIRECTORS MEETING
8:00 A.M.-9:15 A.M.
November 15, 2023
The Carolina Inn
Complimentary Parking and Breakfast
I. Call to Order Mark Bell, Chair
II. Comments from our Host Heidi Werner, Board Member
III. Approval of Minutes Mark Bell, Chair
IV. Executive Director Report for Board Discussion Laurie Paolicelli, Director
a. Sales Director Update on December Event Marlene Barbera, Sales Director
V. Clean, Inc. Presentation on Creative and Media Plans Jessica Herrschaft, Clean, Inc.
VI. New Business Mark Bell, Chair
Holiday gift presentation to board Grace Holtkamp, Merry Hill
VII. Old Business Mark Bell, Chair
Update on Board Seats
VIII. Adjournment
There is no meeting in December 2023
For Approval November 15, 2023
Chapel Hill/Orange County Visitors Bureau
Board of Directors Meeting
October 18, 2023
Board Members Present: Manish Atma, Mark Bell — Chair, Karen DeHart, Jon Hartman-Brown,
Sharon Hill, Grace Holtkamp, Tanya Moore, Rebecca Mormino, Damon Seils
Not Present: Spring Council, Heidi Werner Dawson, Lisa Ganzermiller, Earl McKee, Beverly
Payne, Karen Stegman
Also Present: Scott Czechlewski - Chief Executive Officer, Hillsborough Orange County Chamber
of Commerce; Tim Hoke, Aaron Nelson - President & CEO, The Chamber for a Greater Chapel
Hill-Carrboro, Meredith Sabye, Union Grove Farm
Staff Attendance: Laurie Paolicelli, Steve Brantley, Marlene Barbera, Susan Rice
Guest Speaker: Shelly Green, Principal and Chief Executive Officer for MMGY NextFactor
Call to Order
Mark Bell - Chair, called the meeting to order at 8:11 a.m.
Approval of Minutes
Mark Bell requested a motion to approve the September 20, 2023 minutes. Sharon Hill so
moved and Manish Atma seconded the motion. With all members in favor, the minutes were
approved as submitted.
Introductions
Executive Director's Report: September 2023
• Supply was down -60 room nights from last year to an even 48,000 room nights.
• Demand was up considerably from 27,806 last year to 33,027 room nights. This
represents 18.8%growth in sold room nights.
• As a result of basically flat supply and strong demand growth, occupancy grew nearly 11
points from 57.9%to 68.8%.
• ADR growth has normalized in the past two months with growth of only 3.1%from
$175.72 to $181.25.
• As a result of the occupancy and ADR changes, revenue capture grew considerably (up
22.5%). In September, lodging revenues were $5,986,097. This was up nearly$1.1M to
last year and over$800K greater than 2019.
• Revenue Per Available Room was up $23 per available room to $124.71 from $101.67.
Chelsea v. Wrexham
• This event (held at Kenan Stadium on 7/19/2023) showed increased demand starting on
Monday 7/16/2023 that lasted through Wednesday 7/19/2023.
o Over these dates, occupancy in Orange County grew from 69.7% last year to
82.9%this year. This represents growth of 13.2 points. The highest occupancy
came on 7/19 at 91.1%. This occupancy was the highest occupancy for any day of
the month (by nearly 20 points).
o ADR over these dates were also up significantly ($199.69 vs. $135.63). This is a
variance of$64.06.
o This led to increased room revenue capture over these three dates of$340,268
($454,519 last year compared to $794,787 in 2023.
• When you remove these three dates from the month of July, occupancy was down -
4.1%from 62.4% in 2022 to 58.4%this year. ADR was up $11.99 from $131.89 to
$143.89.
• From these changes, RevPAR grew $1.64 for the non-soccer dates. In July, revenue grew
$409,300 (of which $340,268 came over the demand dates for the soccer game. This
equates to 83.1% of the revenue growth in the month came in these three days.
What can tourism do to contribute to the health and well-being of our communities?
Laurie spoke about the need to evaluate tourism's future in Orange County and what's next for
this sector of the local economy. To this end, the Visitors Bureau has hired a Durham based
consultant who represents the firm, MGMY. Shelly Green will lead an online assessment of 600
local and area stakeholders to gain feedback on Orange County's strength as a tourism
destination and community alignment around the tourism and hospitality industry.
Guest Speaker:
The tourism industry has enjoyed decades of growth and success, but today we face emerging
economic, political, social and environmental pressures that are forcing us to adapt to new
realities. The vision of DestinationNEXT is to provide destinations with practical actions and
strategies for sustainable success in this dramatically changing world. This benchmark survey
provides a framework for communities to critically assess their destination and have
conversations around priorities and focus areas for the future.
2 1 P a g e CHOCVB BOD Meeting October 18 , 2023
Green explained how the Destination Next study for Orange County will work. The next steps
are:
• 600 industry and community leaders in Orange County will be surveyed in November.
• The DestinationNEXT Assessment Tool will evaluate information received.
• The diagnostic tool is based on a comprehensive stakeholder survey that measures
destination strength and community engagement, based on a series of 24 variables.
• The survey results will plot Orange County results into a Scenario Model, which shows
the specific opportunities for Orange County leaders and partners to build upon.
• Information will be shared with the community.
Discussion
• Aaron Nelson: possible disconnect: self-assessment vs. what others think; how
welcoming we think we are vs. what others think
• Laurie Paolicelli: example of that, we think we are diverse, visitors ask "where is the
brown?"
• Laurie: Mention what other destination have done with the results—example: Raleigh's
expansion of sports facilities
• Possibility of using UNC sports fields, could depend on University restrictions
• Shelly Green: she will try to match up other similar towns to ours as examples
• Grace Holtkamp: Can there be survey questions about farms?Yes
• Mark Bell: Questions not answered. 'Do not know' can be an answer
• Shelly Green: A disconnect of answers can indicate a lack of communication
• Challenges with the survey: 3 vastly different towns
• Survey list of people to send to is very important, Aaron and Scott (Chambers) will
contribute email address
New Business
New board seats open:
Meredith Saybe accepted the At Large Seat
Approved by Manish Atma, seconded by Karen DeHart
Sam Vadgama was nominated for the Hotel Seat
Approved by Damon Seils, seconded by Sharon Hill
Karen DeHart-Associate Commissioner, NCHSAA
Talked about the new government rulings, the association is not sure at this point what the
total impact that these changes will have on high school athletics. Laurie gave a brief history on
3 1 P a g e CHOCVB BOD Meeting October 18 , 2023
why the Visitor Bureau board has a board position filled by the NCHSAA and the impact high
school athletics plays on the local economy.
Next meeting: Wednesday, November 15, 2023 at The Carolina Inn
Meeting adjourned at 9:23 a.m.
4 1 P a g e CHOCVB BOD Meeting October 18 , 2023
Current and YTD Expenditures and Revenue
October 2023
Ma,<h YTD BUdt j� o
UCY indudesfundsencumbered UnUa� as BUDGE
REVENUE
Chapel Hill Support $100,000.00 $100,000.00 $375,000.00 26.7%
Occupancy Tax* $208,395.20 $681,731.11 $1,852,791.00 36.8%
Arts Commission Revenues $0.00 $402.50 $186,459.00 0.2%
TOTAL $308,395.20 $782,133.61 $2,414,250.00 32.4%
Transfers General Fund $0.00 $0.00 112,000.00 0.0%
Transfers County Administrative Fee $0.001 $0.00 $83,592.00 0.0%
Transfers Outside Agencies Funding $3,822.25 $3,822.25 $15,289.00 25.0%
SalarieslBenefits $51,651.32 $202,548.37 $580,239.00 34.9%
Subtotal $51,651.32 $202,548.37 $580,239.00 34.9%
Travel $1,827.90 $4,584.61 $29,325.00 15.6%
M ilea $445.33 $2,325.22 $6,513.00 35.7%
Telephone $200.00 $841.29 $9,964.00 8.4%
Postage $998.85 $998.85 $3,500.00 28.5%
Freight $908.88 $1,523.03 $6,050.00 25.2%
Building Rent $11,380.00 $79,259.53 $170,760.00 46.4%
Printing $119.50 $1,025.43 $3,300.00 31.1%
Dues $332.00 $5,177.00 $17,537.00 29.5%
Subscriptions $1,437.00 $30,014.22 $35,224.00 85.2%
Dept Supplies $9,719.27 $13,660.54 $28,500.00 47.9%
OffloeSupplies $0.00 $58.88 $600.00 9.8%
Contract Services $1,257.30 $15,687.64 $19,886.00 78.9%
Electricity $288.57 $1,601.31 $11,750.00 13.6%
Credit Card M achine $0.00 $0.00 $252.00 0.0%
Strategic Alliances $0.00 $600.00 $10,950.00 5.5%
Subtotal $28,914.60 $157,357.55 $354,111.00 44.4%
Sales& Promotion,Events,Ent. $3,156.29 $34,601.27 $79,550.00 43.5%
Marketing Trade Shows $290.00 $2,485.00 $14,775.00 16.8%
SalesTravel $464.94 $1,724.74 $10,800.00 16.0%
Research $0.00 $0.00 $2,200.00 0.0%
Publications $8,800.00 $77,877.02 $155,800.00 50.0%
Advertising $95,747.38 $724,649.00 $849,700.00 85.3%
Subtotal $108,458.61 $841,337.03 $1,112,825.00 75.6%
Total Overhead,Personnel,O $192,846.78 $1,205,065.20 $2,258,056.00 53.4%
Recurring Capita Building I m rovements $0.00 $0.00 $25,000.00 0.0%
Arts Commission
Personnel Salary/Benefits $17,903.97 $55,219.18 $187,043.00 29.5%
Operating TrainingIdevelopment $0.00 $0.00 $500.00 0.0%
M ileage $0.00 $325.46 $1,500.00 21.7%
Telephone $100.00 $514.95 $2,871.00 17.9%
Postage $0.00 $0.00 $100.00 0.0%
Building Rent-71390 $9,167.44 $45,990.95 $110,786.00 41.5%
Printing $0.00 $754.53 $3,575.00 21.1%
Advertising $0.00 $2,855.28 $10,000.00 28.6%
Dues $0.00 $0.00 $405.00 0.0%
Dept.Supplies $0.00 $3,762.43 $6,000.00 62.7%
Dept Supplies-71390 $0.00 $2,191.65 $14,846.00 14.8%
Office Supplies $0.00 $759.22 $1,000.00 75.9%
Travel $0.00 $1,486.40 $2,500.00 59.5%
Program Expense -$89.78 $10,928.32 $16,214.00 67.4%
State Arts Grant $25,508.00 $25,508.00 $25,508.00 100.0%
Local ArtsGrant $28,000.00 $28,000.00 $28,800.00 97.2%
Total ArtsCommission $80,589.63 $178,296.37 $411,648.00 43.3%
TOTAL $273,436.41 $1,383,361.57 $2,694,704.00 51.3%
*Occupant'Tax Revenue-for August&September
2023-2024 Gross Occupancy Receipts Comparison (including collections from Airbnb)
FY2022-2023 vs FY2023-2024
MONTH FY 21/22 FY 22/23 %CHANGE FY 23/24 %CHANGE $CHANGE
Jul $119,216.66 $125,717.79 5.45% $155,679.76 23.83% $29,961.97
August $113,421.75 $168,037.83 48.15% $155,456.86 -7.49% $12,580.97
September $126,523.98 $165,398.86 30.73% $208,395.20 26.00% $42,996.34
October $163,082.10 $196,172.92 20.29% -100.00% $196,172.92
November $128,859.01 $170,515.13 32.33% -100.00% $170,515.13
December $108,857.84 $116,227.41 6.77% -100.00% $116,227.41
January $90,802.56 $126,452.61 39.26% -100.00% $126,452.61
February $132,819.41 $136,759.95 2.97% -100.00% $136,759.95
March $133,493.61 $183,265.51 37.28% -100.00% $183,265.51
April $170,924.79 $185,785.52 8.69% -100.00% $185,785.52
May $187,964.30 $185,785.52 -1.16% -100.00% $185,785.52
June $181,988.92 $162,199.29 -10.87% -100.00% $162,199.29
YTD Total $1,657,954.93 $1,922,318.34 15.95%1 $519,531.82 1 -72.97% $1,402,786.52)
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Fiscal Year 2023 - 2024
October 2023 Sales Report
Current Month Year to Date Same Period Last Year
Confirmed Bookings 3 6 7
Number of Room Nights 80 550 1435
Estimated Spending $31 , 327 $ 163 , 322 $418 , 484
Leads Generated 10 39 44
Leads :
® TLC Spring Event . May 2024 . 60 room nights . 3 day meeting for 80
• TLC Spring Event . May 2024 . 30 room nights .
® Oasis 2025 Child and Adolescent Psychiatry Conference . May 2025 . 400 room nights . 4
day meeting for 200
• Annual TBL Collaborative Meeting . March 2026 . 201 room nights . 4 day meeting up to
300
• 2024 Duke- UNC China Leadership Summit . March 2024 . 30 room nights
® InterNACHI Conference . Feb 2025 . 421 room nights . 3 day meeting for 300
• NNI #2356 Rare Disease POA 2024 , Feb 2024 . 794 room nights . 6 day meeting for 170
• 2025 Healing Together Conference . Feb 2025 . 250 room nights . 3 day meeting for 400
• Builders 2024 Board Meeting . Nov 2024 . 117 room nights . 2 day meeting for 40
• NC Budget Association Summer Meeting , July 2025 . 225 room nights . 3 day meeting for
150
Sales Activities :
® Completed end of month
® Attended Weekly staff meetings
® Attended creative meetings with the Clean team to discuss future marketing
strategies/campaigns . Provided feedback on new Meetings Media Plan of the marketing
ads , landing pages , geo targeting .
• Follow up with venues that have not responded to RFP ' s .
® Follow up with planners that have outstanding RFP ' s .
• Posted relevant destination content on Linkedln
® Assisted Anita Jones with completing paperwork to host the GARE conference . Provided
destination and airport information . Hotel links and information . Group Activities .
• Volunteered to work food tables at Orange County Employee Appreciation day
® Call with Tar Heel Athletics to discuss Economic Impact calculator to determine impact
of UNC Home football game
• Call with Shelly Green to discuss Destination Next steps and procedures
® Call with Aeron Delaney to discuss upcoming Mingle and Jingle UNC event
® Call with Angela to discuss her event and possible locations for conference and
receptions . Did E - introductions with The Story , StillLife and The Pitch . Also sent list of
possible caterers for her event .
Fiscal Year 2023 - 2024
October 2023 Sales Report
• Meeting with Rebecca Mormino the new ED for Downtown Partnership
• Contacted Michelle Castro at the Siena to send higher rez photos for Clean to use in
upcoming meetings campaign .
• Call with UNC Friday Conference Center team to discuss details , room layout , etc , for
the December 7 event .
• Call with Cvent to review ad campaigns running and impact . Changed where clients are
directed when they click our ad . Now they land on our Cvent page instead of our website
meeting page .
• Prepared for and attended Advisory Board Meeting .
• Call with event planner Jude Ross to discuss possible reception venues for her
conference including ; Union Grove Farm , Lavendar Oaks , Carolina Grove . Also sent
links for transportation companies .
• Attended Uproar debrief session to discuss outcomes of event and future plans
• Purchased new planters , plants and flowers for welcome center . Painted 4 pots to match
the colors of our logo welcome sign .
• Purchased fall decor for Welcome Center
• Assisted Shaquanna Shields with possible locations for her open house . Connected her
with several possible venues including The Story , Horace Williams house , The Pitch
• Forwarded an RFP to the Carolina Club
• Contacted planner Marqita Jones to see about adding the Siena to her RFP . She did .
• Contaced planner Jennifer Watson to see about adding the Sheraton Chapel Hill to her
RFP . She declined as client only wanted Rizzo Center
• Purchased and created the Visitors Bureau pumpkin for the Orange County Pumpkin
Carving contest .
• Sent personalized follow- up emails to all of my appointments at Small Meetings Market
conference . Sent links to specific hotels and information they were interested in .
• Submitted credit card receipts for Cedar Rapid trip . Signed off in Works . j
• Handled entering PC transactions and signed off credit card expenses in Works while
Hannah was on vacation . Completed Budget Actual worksheet and logged new credit
card expenses .
• Reached out to additional vendor for Dec 7 event . Finalized list of all vendors who will be
participating .
• Prepared for Dec 7 event . Created spreadsheets to track vendor information , invoices
sent , payments received , electrical outlet needs , budget and expenses . Designed
invitation and sent out . Worked with Tanya Moore and Aeron Delaney to push invite out
to departments . Reviewed costs , room layout , sent email with deadlines for payment ,
raffle prize and electrical needs to vendors . Sent invoices to all 30 vendors .
• Assisted client with wine events co with possible locations for her small meeting .
Presented Orange County meeting spaces , Blue Hill Event Center , Century Center and
The Pitch
• Contacted planner Julie Hewett for more information on rooms block numbers before
sending out RFP
Fiscal Year 2023 - 2024
October 2023 Sales Report
® Call with Martina Brooks with Atma about recent proposals sent out by Sheraton team .
Encouraged her to have her staff send complete proposals to showcase the Sheraton as
well as the destination . Follow up call with Paul Mensi to review how to send proposals
that come from VB and a better way to sell his property .
• Call with Delores Bailey to discuss her ground breaking event and answer questions .
® Call with Kevin Siefert at RTP Studios to discuss photo station at Dec 7 event
® Confirmed space requirements for Dec 7 vendors that are rental companies .
® Worked with Triangle Corporate coach and Friday Center to bring vehicles to the event .
• Added more hotels to the Love consortium conference per the planner Angela .
® Reviewed Clean ' s list of places for the Soul of Orange County video series
• Assisted planner Natalie Scott from Institution Investor with e- intro to venues that could
host her March 2024 event including ; Still Life , Tandem , The Story
® Formatted spreadsheet of stakeholders to the Destination Next survey
• Emailed Manish Atma a complaint at the Courtyard from a UNC meeting planner
• Determined grant money for planters out from Downtown Partnership . Reviewed their
options . They are going to reimburse VB for planters we already purchased .
® Call with Annie Wilcosky about her wedding date and concerns for football weekends
• Call with Christy Baldridge from UNC Purchasing about Dec 7 event .
® Assisted Heidi Werner at Cl with area DOS contact information
® Contacted planner Avis Wright to see about adding the Sheraton to her RFP . She
allowed me to forward it to them .
® Assisted Patty with getting Chapel Hill Toffee shipped to her New York media mission
event
® Consolidated and sent proposals to two different meeting planners from Small Market
meeting conference .
® Worked with Blawsome a Dec 7 vendor or set up arrangements they want to do
® Confirmed Nov 15 board meeting specs with the Carolina Inn
i
Definites :
® Edwards/ Irish Wedding . $ 20 , 930 . Hyatt and Tru
® Ponder/ Cox Wedding . $6 , 976 . Hampton
® Crucial Conversations . $3 , 420 . Friday Center
Lost :
® ESPN College Game day 10/ 14 . Cancelled
® Education/ Non profit 2025 Annual Conference . Too large
® Association of Lutheran Church Musicians 2025 Annual Conference . Too large
® 2024 LatinxEd Summit , Carolina Inn declined
® US Staff Meeting . Booked Hyatt Southpoint
® Hui / Jia Wedding , Booked outside OC
® Phi Sigma Pi Honor Fraternity 2024 National Convention . Booked outside OC
® Phi Sigma Pi Honor Fraternity 2025 National Convention . Booked outside OC
0 Digital Solutions Q4 Team Meeting . Booked AC Hotel Raleigh North Hills
Fiscal Year 2023 - 2024
October 2023 Sales Report
AHTA 2023 Annual Conference . Booked at Embassy Suites
® High Point Market- Furniture Fair . Cancelled
® Builders 2024 Board Meeting . Cancelled
2025 Healing Together Conference . All OC hotels declined to bid
• NNI #2356 Rare Disease POA 2024 . Sheraton declined to bid
• InterNACHI Conference . Sheraton declined to bid
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Chapel Hill/Orange County Visitors Bureau
Communications Report
October 2023
Monthly Statistics Current Month 23-24 YTD 22-23 YTD 22-23 Totals
Definite Runs: 16 91 80 276
Bureau Referenced: 12 51 34 124
Triangle: 7 129 238 390
Regional: 6 64 84 180
National: 7 28 47 103
International: 0 13 21 47
Total Media Assisted: 10 59 51 136
Media & Communications Highlights
Publications/Flyers/Online Campaigns/Videos in October—2024 Visitors Guide is approved and at printer with 25,000
copies expected in December. Carolina Basketball Museum brochure is printed.New Chapel Hill Town Bus wrap is
done. Updated and printed what's open sheet for November and placed in Welcome Center for walk-in visitors. CLEAN
working on Souls of Chapel Hill videos with 12 shootings in early November.
Work with VisitNC—Sent pitch sheet for the Visit NC New York Media Mission November 7-9. Gary Crunkleton will
attend and participate in a culinary/mixology event repping Chapel Hill and NC spirits.I will be one of seven CVBs
attending pitching our destination. Details in the November report.
Media Relations/Travel Writers: Raleigh food influencer Raleating interested in collaboration;
Charlotte NC Content Creator Shonda Ferrell interested in visit/collaboration.
October Travel Media Assistance— Sent images to Triangle Relocation Guide for Story on Chapel Hill to Lynne
Brandon; Sent Tar Heel Citizen info on October events with image; OutCoast Nation LGBTQ website requesting
info/images on Chapel Hill and Carrboro; Our State Magazine Jazz Roundup story including Moeser Hall for February
issue by freelancer Vanessa Infanzon.
October Stories Appearing and/or Media Mentions—Our 10 Small Towns to Visit in the Fall in NC includes
Hillsborough in The Travel website by Emily Draper; Our State Magazine Tar Heel Towns Chapel Hill Feature
(web/newsletter)by Lane Russell;ACC Network/ESPN 3-Day Weekend Chapel Hill Episode premiered October 6;
TravelGirl Fall magazine included advertorial on Chapel Hill, Carrboro and Hillsborough for Fall issue; Hiking
Occoneechee Mountain in NC Tripping.com; 10 Most Beautiful college campuses to visit on the east coast includes
UNC by Liz Rodriguez-Florido for The Travel website; Our State Magazine Towns We Love Magazine; Local
Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month.
October Press Release- Thanksgiving Dining in Orange County,NC in 2023 October Blogs - 1)Visit Chapel Hill&
Orange County this Halloween for Ghosts,Witches, Haunted Barns&Goats 2)Fall Fashion Update: What's Trending in
Chapel Hill.
Other Accomplishments/Communications Activities
Participated in VisitNC Webinar on Mid-Year update on October 12.
Participated in Chapel Hill Downtown Partnership Board Meeting on October 12.
Participated in virtual meetings with CLEAN and Staff
Attended virtual meeting with staff and Destination Next Factor
Proof weekly Susan Rice's web calendar list
Reviewed Tina's November social media calendar
Photographer SP Murray taking new photos of Spring Haven Farm and Occoneechee Mountain,Union Grove and
Mapleview Farm,Eno River Brewing to add to our photo gallery.
Enewsletter-Wrote and sent November Check It Out on October 30 to 3,610 subscribers
Budget and Publication Inventory
Inventory as of October 31,2023: Official 22-23 Visitors Guide-4,900; Official Visitors 22-23 Map-3,600; 22-23
Dining Map Pads—20;Mural Map Pads 37
Website Social Media Report(October 1,2023—October 31,2023)
Facebook—Beginning 23,306/Ending 23,376 Increase 70; Posts 23
Twitter—Beginning 5,703/Ending 5,698,Increase -5; Tweets 13
Instagram—Beginning 6,282/Ending 6,446,Increase 164; Posts 13
Pinterest-Beginning 599,Ending 600 Increase 1;posts 74
During October we had 48,890 website visits.
Social Media work
• Day to day postings/monitoring comments on posts/monitoring mentions of VB from others/engaging on posts by
other businesses and people. Still,lots of spam in Facebook messages with regard to shutting down our Facebook
page for one reason or another.
• Created content calendar for November.
• Received two collaboration requests on Instagram from @Raleating—they are interested in collaborating in the
future at$500 per Reel+carousel+stories-main content is restaurants.
• Reached out to Graduate Hotel for permission to gather footage for Reels Collab w/Triangle Digital Media+
follow up through Jen.
• Purchased subscription to Woo Box prize winner selector for social media contests.
• Paid social(in-house):
o On-going Facebook like campaign$5/day; Ad began 1/23/2023 targeting the Charlotte market. 1099 paid
likes to-date at$1405 spend.
o Instagram Carolina Inn Package Giveaway$100 for 2 days I Reach 7,016, Clicks 223, $0.45 cpc,post
engagements 436. Used Woo Box to select the winner.
Website work
• Wrote, created,published,or edited and re-published blogs in CMS: created and published blog w/pictures for
Halloween events written by Susan,wrote and published blog for Fashion Trends in Chapel Hill
• Reviewed and approved or denied submitted events while Susan 000.
• Added/Edited/De-activated a considerable number of accounts/listings in the DMS.
• Added Chapel Hill Diversity link back to homepage widget.
• Changed out two Meetings page header images(created by CLEAN)
• Selected featured events through December for home page.
• Added approved minutes to BOD webpage for January through August
• Opened support ticket for Nov 4'& 5t'event date issues—updated alert on Events webpage to notify users of the
issue - still pending a fix.
Book Direct(formally,JackRabbit)Widget
• Total website referrals 91 via: 25 Book Direct button, 3 phone link, 15 picture link,21 Title link and 27 website
link
Visit NC Farm app.
• Updated listing for Tarheel Antiques Fest+push notification
• Added RambleRill farm events for Nov&Dec
• Sent push notifications for Carving pumpkins, Sunshine Lavender,and Firefly Witch's barn
2023-2024 Month over Month Website Sessions
2023_- Aug Sep Oct Ed Nov Dec 'r- Jan Feb Mar Apr May Jun
Leisure Hotel
Campaign campaign
/search begins+
running Leisure
running
Sessions 66,081 45,063 34,975 48,890
Users 54,131 35,468 28,354 38,073
109,097 74,480 65,493 80,535
3-yr comparison
Website Sessions (Visits)
E 2021-2022 2022-2023 2023-2024
00000
600W —
40000
20000
0
V, pt} �a sec far Feb Esc �p� �a1 ���
Accounts Payable/Contracts/Budget
• Filled in for Hannah on A/P and tasks associated with that process.
• Deposited TOCH check and recorded in Munis with paperwork.
• Followed up with Tracy at MDI to sign contract.
• Paid UPS bill: disputed one charge on-line but they denied request, asked Susan to call and she was able to get
them to agree on a refund.
Google Business cage
• NA
PhotoShelter
• Sent Kristin Prelipp invite to Library.
• Shared link to Applefest library to Botanist&Barrel
• Uploaded images from MTS Cyclists(DroneData), Created libraries for Pluck Farm&Carving Pumpkins w/goats
Newsletters/Reports/Publications
• Tourism`By the Numbers"newsletter
• Monthly report
• Social media and website comparison worksheet updates
• e-newsletter request report-added contacts to iContact lists for Orange Slices and Check it Out.
Miscellaneous
• Attended virtual meetings with staff.
• Attended virtual meetings with Clean,added some contact info to their Video prospect list.
• Attended virtual meeting with staff and Destination Next Factor
• Covered front a few times in Susan's absence.
• Looked over email list for survey.