Loading...
HomeMy WebLinkAbout2023-559-E-Arts Commission-Chelsea Art Theater Inc -2023-24 Arts GrantsGRASSROOTS ARTS PROGRAM / ARTIST PROJECT GRANT 2023-24  Grantee Name  Authorizing Official  Project Title     Award   Grant Category   ☐ Artist Project Grant Program Funding Source   Date   End Date   OCAC Report Due  ☐Grassroots Arts Program ☐North Carolina Arts Council  ☐ Orange County July 1, 2023 June 30, 2024 Monday, July 15, 2024 Stipulations   ☐Grantee must spend $  on the hiring of multicultural artists specified in  the grant application. ☐Grantee must properly credit the Orange County Arts Commission using the proper logo on all publicity materials for the funded program. Recipients of operations‐related grants must include the OCAC logo with link to www.artsorange.org on grantee’s website.  Download logos on the OCAC website at https://artsorange.org/grants/grantee‐resources ☐Grantee must properly credit the Orange County Arts Commission and the N.C. Arts Council using the proper logos and N.C. Arts Council credit line on all publicity materials for funded program. Recipients of operations‐related grants must include the OCAC logo with link to www.artsorange.org and N.C. Arts Council logo, credit line, and link to www.ncarts.org on grantee’s website. Download logos and view proper credit line language on the OCAC website at https://artsorange.org/grants/grantee‐resources ☒The Grant Recipient must enter all events, exhibits, and performances (virtual or in‐ person) open to the public and related to this grant award on the Orange County Arts Commission website at www.artsorange.org/events. In addition, the Grant Recipient must add a link to www.artsorange.org  (Orange County Arts Commission logo preferred) to their main webpage. Staff Contact  Katie Murray, Director  (919)245‐2335 | kmurray@orangecountync.gov Chelsea Art Theater Inc Emily Kass Executive Director General Operating Support $6,400.00 4 4 4 DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F 1 Revised August 2022 ORANGE COUNTY ARTS COMMISSION 2023-24 GRANT AGREEMENT THIS AGREEMENT, entered into this 29 day of September, 2023, by and between Orange County ("County"), by and through the Orange County Arts Commission ("Arts Commission") and ("Grant Recipient"). WHEREAS, the Arts Commission is a countywide arts agency that ensures the growth of local arts experiences by providing funding and support for diverse high quality programs and projects. WHEREAS, the Arts Commission administers the annual Grants Program to provide economic opportunities to Orange County artists and non-profit organizations coordinating arts projects benefiting the citizens of Orange County. WHEREAS, the annual Arts Grants Program is supported by Arts Commission with funds from the Grassroots Arts Program of the North Carolina Arts Council, a division of the Department of Natural and Cultural Resources, a state agency. WHEREAS, the Grant Recipient was selected by the Arts Commission to receive the annual Arts Grant through the procedures duly adopted by the Arts Commission; and WHEREAS, both parties wish to promote and maintain the integrity and clarity of the Grant Recipient's ideas and statements and delineate the Grant Recipient’s obligations to the County; NOW, THEREFORE, the County and the Grant Recipient, for the consideration and under the conditions hereinafter set forth, agree as follows: 1.Approved Grant Project. Grant funds are provided under this Agreement for the project (“Project”) described in the Grant Recipient’s Grant Application, attached hereto and incorporated herein as Exhibit A. 2.Grant Award. Grant funds in an amount not to exceed ($ ) have been awarded by the Arts Commission to the Grant Recipient for the approved Project. The Recipient shall be required to match funds at least dollar-for-dollar with cash from the Grant Recipient’s funds not derived from either Orange County appropriations or the North Carolina Arts Council, as outlined in the attached Exhibit A. 3.Contingency. This grant is contingent on North Carolina Arts Council Grassroots Program funding to the Arts Commission. Final decisions on Grassroots Program funds to the North Carolina Arts Council are subject to approval by the North Carolina General Assembly. 4.Responsibilities of the Grant Recipient Chelsea Art Theater Inc six thousand four hundred dollars $6,400.00 DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F 2 Revised August 2022 A.Implementation. The Project implementation shall take place between July 1, 2023 and June 30, 2024. The Project shall be implemented in the manner described in Exhibit A. Time is of the essence in the implementation of the Project. B.Modifications to project. Grant Recipient shall present major changes to the original proposal, including but not limited to changes in design, implementation schedule and increase in Project budget by more than 10%, in writing to the Arts Commission for approval. Arts Commission shall approve or disapprove Grant Recipient’s request for modifications within seven (7) days of receipt thereof. Consent to project modifications shall not be unreasonably withheld. Arts Commission’s decisions shall be in writing. In the event the Arts Commission fails to approve or disapprove the requested modifications within the time stated herein, the modifications shall be deemed approved. C.Non–assignment. The grant cannot be assigned or transferred to a different project or artist without prior written approval of the Arts Commission. D.Records. Grant Recipient must maintain records and other evidence pertaining to costs incurred and revenues acquired during the Project implementation. Grant Recipient shall maintain financial records pertaining to the Project for three (3) years from the date of this Agreement, in case of audit. E.Use of Funds. Grant Recipient shall not use the grant funds to repay outstanding taxes or other debts of any nature. The grants shall be utilized solely for the purpose described in the attached Exhibit A. F.Final Report. Grant Recipient shall submit to the Arts Commission a Final Report on July 15, 2024. The Final Report shall be in the format required by the North Carolina Arts Council. Failure to submit the Final Report or late submission of the Final Report, for any reason, shall be grounds for denial and/or cancellation of grant funds for the Project and future grant proposals. 5.Responsibilities of the Arts Commission A.Payment. The Arts Commission shall release the grant funds in the amount of $ to the Grant Recipient. 6.Publicity A.Acknowledgement. Credit must be given to the Orange County Arts Commission and/or the North Carolina Arts Council using the proper logo(s) and credit line in brochures, news releases, programs, and all other printed and online publications. Copies of such printed materials must accompany the evaluation report. Official Orange County Arts Commission and North Carolina Arts Council logos may be downloaded at www.artsorange.org/grantee-resources and may not be altered in any way. When no printed information is used, verbal $6,400.00 DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F 3 Revised August 2022 credit shall be given. In addition, all print and promotional material must include the following credit line and logo(s) (check all that apply): i.County Funds Only. Orange County Arts Commission logo required. Credit line required for audio projects: “This program is supported by the Orange County Arts Commission.” ii.North Carolina Arts Council Funding. The Orange County Arts Commission and the North Carolina Arts Council logos are required. Credit line: “This program is supported by the N.C. Arts Council, a division of the Department of Natural and Cultural Resources.” B.The Grant Recipient must enter all events, exhibits, and performances open to the public and related to this grant award on the Orange County Arts Commission website at www.artsorange.org/events. In addition, the Grant Recipient must add a link to www.artsorange.org (Orange County Arts Commission logo preferred) to their main webpage. 7.Indemnity. The Grant Recipient agrees to indemnify and hold harmless the County, the Arts Commission and the North Carolina Arts Council and their officers and employees from any and all claims or actual injury, damage or loss to a person, or real or personal property that results from or is in any way connected to the use of the grant funds. 8.Independent Contractor. The Grant Recipient is an independent contractor and not an employee, agent or other representative of the County and/or the Arts Commission. Nothing contained in this Agreement shall be construed to create the relationship of principal and agent, or employer and employee, between Grant Recipient and Arts Commission or Orange County Government. Grant Recipient understands and agrees that he/she is not authorized to incur any expenses or any liability whatsoever on behalf of the County or the Arts Commission and has no authority, expressed or implied, to obligate or make representations on behalf of the County or the Arts Commission. In addition, Grant Recipient agrees to maintain his or her own worker's compensation insurance for himself/herself and his or her employees for the duration of the art work's installation. 9.Termination A.In the event of any of the circumstances set forth below (hereinafter referred to as “default”), the Arts Commission may immediately terminate this Agreement: (i)Any fraudulent representation in any verification required to obtain payment under this Agreement or other dishonesty on a material matter relating to the performance of services under this Agreement. (ii)Nonperformance, incomplete service or performance, or failure to satisfactorily perform any part of the Project or to comply with any provision of this Agreement, as determined by the Arts Commission in its sole discretion. 4 DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F 4 Revised August 2022 (iii)Failure to adhere to the terms of applicable county, state or federal laws, regulations, or stated public policy. B.In the event of default by the Grant Recipient, the Arts Commission has the discretion to elect to terminate this Agreement, in whole or in part and/or require the Grant Recipient to repay the grant funds within seven (7) from written notice of default or allow the grant recipient the opportunity to cure the default. This clause shall not be interpreted to limit the County’s or the Arts Commission’s remedies in law or in equity. 10.Miscellaneous. A.Entire Agreement. This Agreement and the attachments contain the final and entire understanding of the parties with respect to the subject matter of this Agreement. All modifications and amendments to this Agreement shall be in writing. This Agreement shall be binding upon the parties, their heirs, successors and assigns. B.Governing Law. Governing Law and Priority: Both parties agree that this Agreement shall be governed by the laws of the State of North Carolina and Orange County. Grant Recipient shall at all times remain in compliance with all applicable local, state, and federal laws, rules, and regulations including but not limited to all state and federal anti-discrimination laws, policies, rules, and regulations and the Orange County Non-Discrimination Policy and Orange County Living Wage Policy (each policy is incorporated herein by reference and may be viewed at http://www.orangecountync.gov/departments/purchasing_division/contracts.php.). Any violation of this requirement is a breach of this Agreement and Arts Commission may immediately terminate this Agreement without further obligation on the part of the Arts Commission. This paragraph is not intended to limit and does not limit the definition of breach to discrimination. By executing this Agreement the Grant Recipient certifies that they has not been identified, and has not utilized the services of any agent or subcontractor identified, on the list created by the State Treasurer pursuant to G.S. 147-86.58. By executing this Agreement the Grant Recipient certifies that they has not been identified, and has not utilized the services of any agent or subcontractor identified, on the list created by the State Treasurer pursuant to G.S. 147-86.81. By executing this Agreement Grant Recipient affirms they are and shall remain in compliance with Article 2 of Chapter 64 of the North Carolina General Statutes. In determining the basic services to be provided, should any documents be referenced in or attached to this Agreement, the terms herein shall have priority in any conflict between the terms of referenced documents and the terms of this Agreement. C.Dispute Resolution: Neither party may initiate binding arbitration. Any disputes shall be resolved by nonbinding mediation. If such mediation fails either party may initiate litigation to resolve the dispute. Should either party initiate litigation to settle any dispute involving the terms of this Agreement such litigation shall be DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F 5 Revised August 2022 initiated in the General Court of Justice of North Carolina seated in Orange County, North Carolina. D.Signatures. This Agreement together with any amendments or modifications may be executed electronically. All electronic signatures affixed hereto evidence the intent of the Parties to comply with Article 11A and Article 40 of North Carolina General Statute Chapter 66. IN WITNESS WHEREOF, the Orange County and the Grant Recipient have signed this Grant Agreement, effective on the last date this Agreement is signed by both parties as indicated by the dates set forth under signatures below. For and on behalf of the Grant Recipient Date For and on behalf of Orange County Government Bonnie Hammersley, County Manager Date Emily Kass Executive Director DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F 10/5/2023 10/9/2023 6 Revised August 2022 ORANGE COUNTY—DEPARTMENT USE ONLY Department Party/Vendor Name: Party/Vendor Contact Person: Contact Phone: Party/Vendor Address: City State: NC Zip: Department: COUNTYMGR/Arts Commission Amount: Purpose: 2023-24 Arts Grants Budget Code(s): 37290050-630000 Vendor # (N/A if new vendor) Vendor is a BOCC consultant? Yes No Contract Type: (Check one) New Renewal Amendment Effective No Date 9-29-2023 Approved by Board Yes Agenda Date: This agreement is approved as to technical form and content: Department Director’s Signature Date: Information Technologies (Applicable only to hardware/software purchases or related services) This agreement has been reviewed and is approved as to information technology content and specifications: Office of the Chief Information Officer Date: Risk Management This agreement is approved for sufficiency of insurance standards, specifications, and requirements: Office of the Risk Management Officer Date: Financial Services This instrument has been pre-audited in the manner required by the Local Government Budget and Fiscal Control Act: Office of the Chief Financial Officer Date: Legal Services This agreement is approved as to legal form and sufficiency: Office of the County Attorney Date: Clerk to the Board Received for record retention: All Docusign contracts must be copied to Laura Jensen upon completion @ljensen@orangecountync.gov The following signature block is for hard copies only and is not required for Docusign contracts: Office of the Clerk to the Board _Date:_ Chelsea Art Theater Inc Emily Kass 919-929-8428 1129 Weaver Dairy Rd. Suite AB Chapel 27516 $6,400.00 65826 DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F 10/5/2023 10/9/2023 10/9/2023 10/9/2023 Orange County Arts Commission Powered by Submittable Title Chel sea Art Theater Inc by Emily Kass in 2023-24 Grassroots Arts Program Grant Application Chelsea Theater 1129 Weaver Dairy Road Ste AB Chapel Hill, North Carolina 27514 United States 919-929-8428 emily.kass@thechelseatheater.org 06/12/2023 id. 40737391 Original Submission 06/12/2023 APPLICANT INFORMATION Please tell us about your organization. Organization Name Chelsea Art Theater Inc Mailing Address of Organization 1129 W eaver Dairy Rd. Suite AB Suite AB How did you hear about our grant program? OCAC Enews Did you or a representative of your orgnanization attend one of our grants training sessions? Yes Nature of Organization Arts Organization DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F Organization Description The mission of the Chelsea Theater is: To entertain, inspire and engage through film to enrich our diverse community. The Chelsea Theater was once one of several art house theaters in Chapel Hill and across the Triangle. Today the Chelsea is the Triangle’s only remaining art cinema devoted entirely to the art of cinema and film related education. Originally opened in 1990, the Chelsea was saved from closure by a community fundraising effort (“Save the Chelsea”) and re-opened seamlessly as a nonprofit on March 30, 2018. As a nonprofit, the Chelsea quickly positioned itself as a vital part of the local cultural community by establishing working relationships with national film distributors, attracting new audiences, and creating a space for discussion and interpretation of film. The Chelsea presents a portfolio of first-run, as well as repertory, independent, feature, and documentary films. The value of the Chelsea’s resurrection as a nonprofit was demonstrated by the theater’s rapid early growth, with a peak of 1,300 member households and an annual attendance of 46,000 individuals. This was halted by the COVID-19 pandemic in 2020 when the theater was forced to close for thirteen months. But adversity contained the seeds of opportunity, and the board used the lengthy closure to move forward with a much- needed renovation of the theater by updating public spaces in the lobby and restrooms; replacing seats, sound systems, screens, and flooring; and installing a state-of-the-art air filtration system. The renovation was fully funded the generous local community through their monetary contributions, as well as in-kind gifts of materials and labor. The updates resulted in three ADA accessible screening rooms with high quality audio-visual equipment —offering patrons an outstanding big-screen experience in welcoming surroundings. Today, like most other organizations, we are still rebuilding audiences lost during COVID. During the past twelve months, we presented 149 film titles, with a total of 2782 separate screenings, or 54 shows per week. Attendance for these was 27,400. The Chelsea’s board of directors is comprised of fifteen individuals with backgrounds in nonprofit leadership, higher education (Duke and UNC faculty specializing in film and music), marketing and sales, finance, health care, and construction. The board includes an equal number of men and women with approximately one quarter from Black or Latino heritage. The two full-time employees are the executive director and programs and operations manager, who collectively oversee all programming, operations, and fundraising. Part-time employees include a half-time marketing coordinator and half-time operations coordinator. There are six part-time ticketing and concessions personnel who include college students and retirees. The Chelsea is open six days a week, including major holidays. Mondays are reserved for special programs and private events. DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F Has your organization undergone any Diversity, Equity, and Inclusion (DEI) training? If so, please explain. If not, please explain any barriers that have prevented you from receiving this training. Both full-time employees (the Executive Director, Program and Operations Manager), and one Box Office Associate plus the immediate past Board Chair attended the recent DEI training offered by the Arts Commission. W e plan to meet within the next month to share our observations and determine what new ideas to implement with the staff and board. These will also be shared at the next board meeting. During FY22-23, will your organization receive operational support funding from the North Carolina Arts Council or the North Carolina Department of Natural and Cultural Resources? No Organization's EIN 824309682.0 Organization W ebsite www.thechelseatheatrer.org Authorizing Official's Name Emily Kass Authorizing Official's Title Executive Director Authorizing Official's Phone 919-929-8428 Authorizing Official's Email emily.kass@thechelseatheater.org Applicant Race W hite Financial Overview FinancialOv erv iew_Submittable.xlsx Organizational Financial Statements FY2022_Budget_Actual.pdf Final_ChelseaArtTheater_BudgetOv erv iewChelseaArtTheaterBudgetfor2023-FY23PL.xlsx 2022_Form990Package_complete.pdf Chelsea_Theater_draft_1_2024_budget.xlsx DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F Deficit/Surplus Since 2021 the Chelsea has judiciously used cash reserves to balance the annual budget. This has been necessary due to the pandemic's impact on ticket sales, described elsewhere, and the inability to reduce expenses for the physical plant -- i.e. rent, utilities, insurance-- as well as operations any further. In 2022 we had a (-$42,000) year end result. For 2023 we are projecting only a (-$20,000) deficit with the expectation that we will be in a break-even mode by 2025. Fortunately, we were able to accumulate adequate cash reserves to cover these deficits as well as potential (small) emergencies due to receiving a Shuttered Venues grant in 2021. Are you an entity of UNC-Chapel Hill or another unit of state government? No PROJECT/PROGRAM INFORMATION Tell us about your project or program Title of Grant Request General Operating Support Grant Amount Requested $8,000 Is the person in charge of this program or project different from the Authorizing Official? No W hat are you requesting funding for? Operational expense (arts organizations ONLY) DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F Request Summary Funds would be used to support operating expenses associated with programming and marketing, as follows: Film Acquisition: the acquisition of diverse films, including first-run releases and classic and hard to find a films to ensure a rich and engaging selection of films that align with the theater's mission. Costs include booking, distribution costs, and screening rights. Programming: The grant will support costs associated with curating film programs such as expenses related to film screenings, special events, guest speakers, and panel discussions. Marketing and Advertising: This includes print advertisements, radio spots, online campaigns, and social media promotions. Allocating funds to marketing efforts will enhance the visibility and awareness of the Chelsea Theatre and its programming. Outreach and Community Engagement: The grant will support expenses such as organizing partnerships, collaborations, and community events; and costs associated with hosting educational programs, groups, and outreach to schools and community organizations. W ebsite: The grant will assist in maintaining and updating the theater's website and digital platforms. This includes web development and hosting fees, online ticketing systems, and optimizing ease of use. By providing funding for these essential areas, the grant will enable the Chelsea to offer diverse programming, effectively reach and expand our target audiences, engage with the community, and provide a seamless online experience for patrons. DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F Organizational Goals The primary goals of the Chelsea Theatre are to entertain, inspire, and engage through film while enriching our diverse community. Underlying these goals is our desire to serve the diverse population in our region, and to operate in a fiscally responsible manner. Operational support allows us to curate a wide selection of films from around the world, organize special programs, and provide a platform for emerging filmmakers. From internationally acclaimed first run releases to classics representing the best of the history of film, the Chelsea is dedicated to providing rich cinematic experiences that help foster a vibrant film community. Operational support allows us to organize and host screenings of films that tackle important social issues, push creative boundaries, and offer diverse perspectives. W ith funding for film acquisition and programming, we can select films that inspire, challenge, and provoke thought and discussion. Recent examples include a sold-out showing of How to Blow Up a Pipeline, with discussion on climate change led by the producer, a Duke University professor; and Bella, introduced by director Heidi Murname, which introduced audiences to the pioneering and influential choreographer Bella Lewitsky. Another example is a planned series of new films on architecture and design accompanied by panel discussions exploring topics such as housing, the environment, and transportation. Also forthcoming is a new documentary about David Hammons, the celebrated African American artist whose “rule breaking work offers a commentary on race in America.” Other Chelsea offerings are planned with specific community engagement in mind. Examples include our annual collaboration with the Jackson Center and Northside Neighborhood in which we offer free screenings for the community in a setting where neighbors can talk frankly and openly about their own history. This year, for Juneteenth, we are hosting two screenings of Stay Prayed Up, about the Branchettes, by a Chapel Hill filmmaker. The events will also include community discussion and live gospel music. W e also participate annually in the NC Latin American Film Festival and showcase films by indigenous filmmakers. These attract significant audiences of Latino and Indigenous heritage, as well as students and adults with an interest in learning more. W e aim to enrich the community through film education and cultural experiences that build bridges between organizations and discipline. For example, earlier this year, in conjunction with the Hong Kong Ballet’s innovative performance of Romeo and Juliet at Carolina Performing Arts, we presented Hong Kong and Korean films notable for their choreographed and dazzling martial arts. For the coming season, we are working on a series (with CPA) that explores the theme of cultural diplomacy. These examples are representative of the types of programming the Chelsea will continue to present in 2023- 2024 and which would not be possible without dedicated community support. DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F How will you evaluate whether or not your goals have been met? To evaluate the extent to which our goals have been met, several factors are considered. These include: Attendance and Ticket/Concessions Sales: Monitoring these reveals much important data. It indicates our success in attracting and retaining audiences. It tells us which films are most popular. Sometimes a film might attract a smaller audience but is critically important to show because of the community it attracts, or the topic presented. Tracking ticket sales also tells us how many seniors, students/teachers, members, and general adults comprise the audience. Audience Surveys: Conducting surveys with theater patrons provides valuable insights into their level of satisfaction and engagement. Questions typically assess satisfaction with film selection, the impact of films on personal perspectives, ideas for new types of programs, and the overall experience at the theater. Surveys are conducted by way of the 5,500 people on our email list as well as on site. Financial support: Membership renewal rates, compared to industry standards, and levels of giving are immediate indicators of community interest as well as our fiscal strength and viability. Similarly, the overall growth of philanthropic support including number of donors and amounts tells us how well we are doing and where we need to place more emphasis. Community Feedback: Soliciting feedback from the local community through various channels, such as social media, email, or comment cards, can offer direct input on how the Chelsea has impacted the community. This feedback can highlight areas of success and areas that may need improvement, as well as identifying potential new areas of emphasis. Partnerships and Collaborations: Assessing the theater's collaborations with community and cultural organizations provides insights into our impact as well as topics of interest and ideas for future and new partnerships. Local Filmmakers and Artists: Evaluating the participation of and impact on local filmmakers and artists can indicate the extent to which we have supported the local creative community. This can include assessing the number and availability of regionally produced films showcased at the theater, the participation of local artists in curated events, and any recognition or support provided to local talents. Long-term Community Involvement: Monitoring the theater's long-term involvement in the community, such as its contributions to film education programs, cultural events, and community initiatives, can help assess the lasting impact achieved. By utilizing these and other formal and informal evaluation methods, the Chelsea Theater can assess the extent to which its goals of entertainment, inspiration, engagement, and enrichment have been met, allowing for continuous improvement and alignment with the needs and expectations of the community DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F How do you promote and publicize the work of your organization? The Chelsea strives to achieve a comprehensive approach to marketing and publicity. These approaches include: Online Presence: W e maintain a strong online presence through our website, recently revamped for improved ease of learning about films and purchasing advance tickets.. The website include information about upcoming screenings, special programs, and ways to support the theater. Social media platforms (Facebook, Instagram, and Letterboxd) are regularly updated with multiple posts per week. Email Marketing: The weekly emailed program guide has a circulation of 5,000. It includes updates on film schedules and special promotions with a direct links to purchase tickets. Additionally, periodic email communications include special content as well as information about membership, fundraising, and volunteer needs. Partnerships and Collaborations: Community partnerships, such as with The Jackson Center, Carolina Performing Arts, the American Dance Festival, and the Carrboro Film Festival, help expand our reach and attract new audiences interested in film and the arts and other topics of community interest. These collaborations range from cross-promotional initiatives, to joint events, and co-sponsored film screenings. Press Releases and Media Outreach: W e provide information to local media outlets, organizations, and special events sites, highlighting noteworthy film screenings and programs. W e maintain relationships with local writers who specialize in film coverage and reviews. Community Engagement: W hen possible, we participate in local events, festivals and forums. W e try to collaborate with area universities to involve students as audience members and interns, and to show special films for class screenings. Street Marketing: W e distribute and post flyer in high-traffic areas, and mail flyers to retirement and community centers. Special Events and Screenings: W e organize special events, such as film previews, director Q&A sessions, or themed screenings. W e collaborate with local filmmakers, artists, and experts to host panel discussions related to the films being showcased. Paid advertising: Although advertising dollars are scarce, we judiciously place ads with W UNC radio, The Indy, the annual Newcomers Guide, and various programs such as the Orange County Artists’ Guild’s Studio Tour brochure. DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F Please describe efforts by your organization to generate revenue. The Chelsea generates revenue through a combination of earned and contributed sources including ticket sales, concessions, donations, fundraising, sponsorships, and membership support as follows: Ticket Sales are the largest single source of revenue. Patrons purchase tickets to attend film screenings and special events. The theater offers set ticket prices with discounts for members, senior citizens, students/teachers, and first responders. The first show of the day is always discounted for all as is the summer Late Night Series which targets younger (student and young adults) audiences. W hile a few special shows may have a higher ticket price, in general we aim to keep ticket prices affordable and within range of other movie theaters in the area. Concessions and merchandise. Concessions include popcorn, candy, soft drinks and wine and beer. This revenue is proportionate to the number of tickets sold. W e also sell merchandise including gift cards, t shirts, and hats. In October 2022 we started to carry specialty books on film, for purchase. This new line of merchandise offers an added educational value as well as books that are typically not sold elsewhere in the Triangle. Philanthropic gifts, including membership support and unrestricted gifts, make up about 40% of income. Memberships are sold on a rolling year- round basis and renewal notices are sent out monthly. Semi-annual membership drives and annual appeals are handled by both snail mail and electronically. Donors and members have the option to contribute by mail, on-line, or on-site when purchasing tickets. Membership support has steadily increased since we opened in 2018, with a temporary dip during the pandemic years. W e have also seen members increase their level of giving, including upgrading to higher membership levels and/or making additional gifts. Membership fees contribute to the theater's financial sustainability and foster a sense of community ownership. There are 900 current member households, with another 800 or so who have lapsed but may well respond to renewal and lapsed member campaigns. Special Project Support: The successful 2020 campaign to raise funds to renovate the theater (following the 2018 “Save the Chelsea” campaign) demonstrated the community’s interest in stepping up to help us in times of need. W e are currently evaluating our two out of three aging projectors to plan a campaign needed for their eventual replacement. At this point, discussion among the board is to raise funds for one within the next year. Resumes of artists/administrators Emily_Kass_ED_Resume.docx Anna-Young-Resume.pdf Brink_Resume_Updated.pdf Matthew_C._Brown_-_General_Film_Résumé.pdf Board of Directors List Chelsea_Theater_Board_Terms_as_of_January_2023.docx DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F IRS Tax Exemption Chelsea_Art_Theater_501c3_letter_of_determination.pdf W ork Samples mailer-Chelsea_Classics-FINAL-041423.pdf flyer-LateNight2023-FINAL.pdf email-weekOf060823-ChelseaTheater.pdf FINAL_ChelseaxADF_Foldable_Flyer.pdf Video Sample: External Link 1 https://www.youtube.com/watch?v=EG0si5bSd6I Video Sample: External Link 2 https://www.youtube.com/watch?v=C3DfciuEnvU Video Sample: External Link 3 https://www.youtube.com/watch?v=YHzpUE_FCeI Letters of support (optional) DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F