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HomeMy WebLinkAbout2023-09-20 CHOCVB Agenda CHAPEL HILL/ORANGE COUNTY VISITORS BUREAU BOARD OF DIRECTORS MEETING 8:00 A.M.-9:00 A.M. September 20, 2023 Sheraton Chapel Hill I. Call to Order Mark Bell, Chair II. Approval of Minutes Mark Bell, Chair III. Executive Director Report for Board Discussion* Laurie Paolicelli IV. New Business Mark Bell, Chair a. Two new applicants to Visitors Bureau Board. V. Old Business Mark Bell, Chair VI. Adjournment Board Discussion: 1. The future of the Orange County tourism industry. A commissioned study that will require your input with an outside contractor, Destination Next. This company helped Raleigh and countless other destinations to determine their strengths and weaknesses and launch a 5-year plan. 2. Follow-up to Chairman Mark Bell's request for a program that reaches business travelers before they get to Orange County and encouraging them to explore the area while giving them ideas. 3. A new marketing plan focused on showcasing hotels and recruiting more business travel and meetings. How/if to better align this with Chapel Hill's LAUCH AND JUNCTION INCUBATOR program. 4. Update on ad agency's work on next phase of marketing. For Approval September 20, 2023 Chapel Hill/Orange County Visitors Bureau Board of Directors Meeting at Sheraton Chapel Hill August 23, 2023 Board Members Present: Karen DeHart- Vice Chair, Spring Council, Karen Stegman, Tanya Moore, Sharon Hill, Beverly Payne, Jenny Schultz, Jon Hartman-Brown, Rebecca Mormino, Jeri Lynn Schulke, Shannan Campbell Not Present: Manish Atma, Grace Holtkamp, Mark Bell, Damon Seils, Heidi Werner Dawson, Earl McKee Staff Attendance: Laurie Paolicelli, Marlene Barbera, Hannah Hemphill, Susan Rice, Katie Murray Guests: Jessica Herrschaft, Glen Fellman (Clean, Inc), Meredith Saybe, Union Grove Farm, applicant for At-Large Seat vacated by Lili Englehart Call to Order Karen DeHart, Vice Chair called the meeting to order at 8:10 AM. Introductions • Jenny Schultz, Executive Director of the Arts Center, has been appointed to the board. • Rebecca Mormino has joined as the new Executive Director of the Chapel Hill Downtown Partnership. • Meredith Saybe is attending as a guest. She has applied for one of the At-Large vacant seat on the board. Approval of Minutes Karen DeHart requested a motion to approve the June 21, 2023, minutes. Sharon Hill made a motion to approve the minutes and Beverly Payne seconded the motion. With all members in favor, the minutes were approved as submitted. Executive Director's Report • NC Department of Commerce study showing a 21.3% increase in Orange County tourism growth from 2021. • Wrexham vs Chelsea key learnings: o How can we more strategically leverage our alumni network to bring other popular events to the area? o Laurie hopes to see Kenan Stadium allow other outside events. o $17 million in economic impact in the Triangle. This event demonstrated the need for a, advanced economic impact calculator, which has now been obtained via a contract with Oxford Economics • Uproar Summer Arts Event tripled the foot traffic to the Welcome Center. The hotels did not see a bump in occupancy. Most visitors originated from Triangle and NC origin points. • Carolina Inn currently has 70 rooms offline. They will be launching their new private label beer on Friday at 5:30. • Laurie is keeping informed about new development projects as visitors are often curious and we need to be able to inform people about construction delays. Including the new Orange County Library Carrboro branch to open next summer/fall, construction on Rosemary St., and Estes Dr. Board members can find a link here: hLtps://www.oranaecopgtync.gov/1710Nisitors-Bureau • There has been a spike in people at the Welcome Center who are relocating and retiring to the area. Karen Stegman mentioned the construction of over 100 affordable ownership units being developed near Southern Village. • Laurie commented on an upcoming meeting of the diversity committee to review the efficacy of www.chqpelhilldiversiiy.com after a community member inquired as to whether such a program encourages separatism. Guest Speaker—Jessica Herrschaft and Glen Fellman from Clean Advertising & Design Presentation • Laurie introduced guest speaker from Clean(Ad Agency), Jessica Herrschaft and Glen Fellman to present on media plan for FY23-24. • The new"Curiosity Campaign" focuses on small video clips, to show experiences that people can have in Orange County. 15 second interview talking about encounters of visitors with the goal of sparking greater curiosity about Orange County. Create local feel and focus on the soul of Orange County. • Phase I— 12-15 videos,repeat as time allows. • Call to action: Lists of things that they can focus on for content, experiences for people who are visiting. • New bus wrap in production for local CH Transit wrap. • For a review of presentation, see this link: https://www.orangecountync.gov/DocumentCenter/View/25177/Clean Chapel-Hill-Board- Meeting 82323?bidld= Discussion • Shannan- Hillsborough has video content already in production for IG/Reels. Will share so they can work collaboratively. • Sleepy Cat Records might be able to provide sound snippet from local artist • Jeri Lynn—what information can people get from social media about the video? *There will be a landing page to give more context and link to external websites. New Business Katie Murray • Uproar is now in the data collection phase and surveys are being sent to businesses, artists, and stakeholders. • The Welcome Center traffic counts for Hillsborough and Chapel Hill have not been finalized yet. 2 1 P a g e CHOCVB BOD Meeting August 23 , 2023 • Google Map had 3lk views and there were around 500-600 trolley users. • Uproar saw over 30 media stories and was a huge regional success. Hopefully the next iteration can turn into a draw for the Southeastern region. • Responses from the artists have been overwhelmingly positive. • Friday, September 1 is First Fridays at the Eno Arts Mill • The 7th Annual Paint It Orange Plein Air Paint-Out will be held October 4-6, 2023. Rebecca Mormino • Rebecca is on her second week as Executive Director of the Chapel Hill Downtown Partnership. She is currently on a listening tour to connect with and hear different perspectives from local businesses regarding what they like or want to see going on downtown. • Small, local businesses feel that bigger events (such as Wrexham v. Chelsea, Uproar) help move the needle and creates vibes of culture and art. • Jeri Lynn shared that they will be hosting "Game Day" events, in the CURRENT courtyard. • Saturday at 2pm there will be a celebration of Chapel Hill Tire & 97.9 The Hill's 70th Birthday on North Graham and West Franklin Streets. Shannan Campbell, Hillsborough Economic Development • Hog Day will be September 15&16 • The Alliance for Historic Hillsborough and Visitors Center will continue providing Outlander tours, including drink pairings with Yonder. • The Orange County Historical Museum will be hosting a"CollectoCon" at the end of September. They currently have an ongoing exhibit called"Treasure Hunters." • The Burwell School will be hosting its first Fall Festival this year. Beverly Payne, The Occaneechi Band of the Saponi Nation • Chapel Hill Historical Society has display in Orange County Historical Museum with an exhibit at Seymour Center. • Last Friday in Hillsborough. • Eno River Association having a Ribbon Cutting and Open House on Friday, August 25 for the park's new Visitors Center, featuring remarks, music, educational activities. Governor Cooper will attend. Meredith Saybe, Union Grove Farm • Union Grove Farm is a certified regenerative farm on the boarder of Chapel Hill and Hillsborough, where the Maple View Dairy Farm was. They have event venues, a vineyard that produced table grapes, and utilize vermicompost. • Union Grove purchased the old agricultural center and plans to provide educational classes to local farmers. They are also working to get a distillery online next spring with equipment purchased from Topo. 3 1 P a g e CHOCVB BOD Meeting August 23 , 2023 Jon Hartman-Brown, Economic Development Director, Carrboro • Carrboro's Music, Film, and Poetry festivals will be coming soon! • The ArtsCenter will have its grand opening on Saturday, from 12-4pm. Karen De-Hart reminded that at next month's meeting there will be a vote to approve new board members. Next meeting: Wednesday, September 20, 2023 at the Sheraton Chapel Hill The meeting was adjourned at 9:17 AM 4 1 P a g e CHOCVB BOD Meeting August 23 , 2023 2023-2024 Gross Occupancy Receipts Comparison (including collections from Airbnb) FY2022-2023 vs FY2023-2024 MONTH FY 21/22 FY 22/23 %CHANGE FY 23/24 %CHANGE $ CHANGE Jul $119,216.66 $125,717.79 5.45% $155,679.76 23.83% $29,961.97 August $113,421.75 $168,037.83 48.15% -100.00% $168,037.83 September $126,523.98 $165,398.86 30.73% -100.00% $165,398.86 October $163,082.10 $196,172.92 20.29% -100.00% $196,172.92 November $128,859.01 $170,515.13 32.33% -100.00% $170,515.13 December $108,857.84 $116,227.41 6.77% -100.00% $116,227.41 January $90,802.56 $126,452.61 39.26% -100.00% $126,452.61 February $132,819.41 $136,759.95 2.97% -100.00% $136,759.95 March $133,493.61 $183,265.51 37.28% -100.00% $183,265.51 April $170,924.79 $185,785.52 8.69% -100.00% $185,785.52 May $187,964.30 $185,785.52 -1.16% -100.00% $185,785.52 June $181,988.92 $162,199.29 -10.87% -100.00% $162,199.29 YTD Total $1,657,954.93 $1,922,318.34 1,5.95%1 $155,679.76 1 -91.90% $1,766,638.58 Current and YTD Expenditures and Revenue August 2023 YTD do UC< M indudesfundsencumbor, UUUa�BU as III-stREVENUE Chapel Hill Support $0.00 $0.00 $375,000.00 0.0% Occupancy Tax* $155,679.76 $317,879.05 $1,852,791.00 17.2% Arts Commissi on Revenues $402.50 $402.50 $178,710.00 0.2% TOTAL $156,082.26 $318,281.55 $2,406,501.00 13.2% Transfers General Fund $0.00 $0.00 112,000.00 0.0% Transfers County Administrative Fee $0.001 $0.00 $83,592.00 0.0% Transfers Outside Agencies Funding $0.00 $15,289.00 0.0% SalarieslBenefits =$51,4=97.87 $76,934.21 $76,934.21 $580,239.00 13.3% Subtotal $580,239.00 13.3% Travel $126.50 $126.50 $29,325.00 0.4% Milea $519.21 $919.21 $6,513.00 14.1% Telephone $200.00 $441.29 $9,964.00 4.4% Postage $0.00 $0.00 $3,500.00 0.0% Freight $460.17 $568.57 $6,050.00 9.4% Building Rent $33,739.53 $56,499.53 $170,760.00 33.1% Printing $119.50 $337.22 $3,300.00 10.2% Dues $0.00 $4,671.00 $17,537.00 26.6% Subscriptions $1,825.76 $19,080.00 $30,224.00 63.1% Dept Supplies $354.49 $2,166.78 $28,500.00 7.6% OfficeSupplies $58.88 $58.88 $600.00 9.8% Contract Services $17007.30 $15,687.64 $19,886.00 78.9% Electricity $0.00 $405.90 $11,750.00 3.5% Credit Card M achine $0.00 $0.00 $252.00 0.0% Strategic Alliances $600.00 $600.00 $10,950.00 5.5% Subtotal $39,011.34 $101,562.52 $349,111.00 29.1% Sales& Promotion,Events,Ent. $17,895.93 $10,388.48 $79,550.00 13.1% Marketing Trade Shows $2,195.00 $2,195.00 $14,775.00 14.9% SalesTravel $723.38 $723.38 $10,800.00 6.7% Research $0.00 $0.00 $2,200.00 0.0% Publications $8,340.00 $54,847.52 $160,800.00 34.1% Advertising $60,562.42 $200,990.36 $849,700.00 23.7% Subtotal $89,716.73 $269,144.74 $1,117,825.00 24.1% Total Overhead,Personnel,O $180,225.94 $447,641.47 $2,258,056.00 19.8% Recurring Capita Building I m rovements $0.00 $0.00 $25,000.00 0.0% Arts Commission Personnel Salary/Benefits $11,544.54 $17,744.70 $187,043.00 9.5% Operating TrainingIdevelopment $0.00 $0.00 $500.00 0.0% M ilea $325.46 $325.46 $1,500.00 21.7% Telephone $100.00 $314.95 $2,871.00 11.0% Postage $0.00 $0.00 $100.00 0.0% Building Rent-71390 $9,167.44 $27,656.07 $110,786.00 25.0% Printing $0.00 $0.00 $3,575.00 0.0% Advertising $336.00 $974.00 $10,000.00 9.7% Dues $0.00 $0.00 $405.00 0.0% Dept.Supplies $29.99 $1,140.12 $6,000.00 19.0% Dept Su plies-71390 $0.00 $83.69 $7,500.00 1.1% Office Supplies $0.00 $49.71 $1,000.00 5.0% Travel $0.00 $0.00 $2,500.00 0.0% Program Expense $910.00 $5,955.44 $16,214.00 36.7% State Arts Grant $0.00 $0.00 $25,105.00 0.0% Local ArtsGrant $0.00 $0.00 $28,800.00 0.0% Total Arts Commission $22,413.43 $54,244.14 $403,899.00 13.4% TOTAL $202,639.37 $501,885.61 $2,686,955.00 18.7% *Occupant'Tax Revenue-for July 1 August 2023 Sales Report Current Month Year to Date Same Period Last Year Confirmed Bookings 1 2 3 Number of Room Nights 90 430 825 Estimated Spending $31 , 396 $ 118 , 042 $227 , 343 Leads Generated 15 21 17 Leads : • NCAIR 2024 Conference . April 2024 . 291 room nights . 3 day meeting for 150 • Executive Strategy Summit 2023 • FLANC 2025 Fall Conference , October 2025 . 150 room nights . 2 day meeting for 700 • FLANC 2026 Fall Conference . October 2026 . 150 room nights . 2 day meeting for 700 • 2024 CGI Credit Management Conference . April 2024 . 607 room nights . 5 day meeting for 250 • Lin / Ho Wedding . May 2024 . 32 room nights • 2027 IEEE NSS MIC RTSD , October 2027 . 300 room nights . 8 day meeting for 750 • UGA Women ' s Tennis . January 2024 . 20 room nights • ADTA Annual Conference 2025 , November 2025 . 571 room nights . 4 day meeting for 500 • Digital Solutions Q4 Team Meeting . November 2023 . 40 room nights . 3 day meeting for 20 • Phi Delta Theta . April 2024 . 200 room nights • UNC Lineberger Crucial Conversations , 1 day meeting for 60 . • Edwards/ Irish Wedding . April 2024 . 100 room nights • Ponder/ Cox Wedding , June 2024 . 50 room nights • LeSage/ Borah Wedding May 2024 . 80 room nights Sales Activities : • Completed end of month • Attended Weekly staff meetings • Attended creative meetings with the Clean team to discuss future marketing strategies/campaigns , new logo designs • Reconciled Pcard receipts every Friday . Signed off in Works . Logged expenses in Budget File . Completed monthly reconciliation of charges and sent to Finance . • Follow up with venues that have not responded to RFP ' s . • Follow up with planners that have outstanding RFP ' s . • Posted relevant destination content on Linkedln • Purchased office supplies • Trained Hannah on PC reconciliations and board meeting packet • Meeting with Visit Raleigh on EIC calculator 0 Call with Stephanie Shaul about her clients wedding August 2023 Sales Report • Helped coordinate site tour for planner Lavita Miller at the Sheraton . • Created and delivered 3 gift baskets to the Sheraton to be handed out to site tour clients • Call with Maddy Ponder about her wedding • Prepared for Destination Southeast Conference . Mailed swag to FL for appointments . Researched planner profiles and submitted top 25 planners to meet with . Attended 3 day conference in FL . Had 22 one - on -one appointments . Follow up emails sent with links to area hotels they were interested in . Sent Venue Look book and Destination video . Sent contact invite on Linkedln to each planner I met with . • Call with Chris Pike of Tourism Economics to discuss new EIC calculator • Trained Hannah on putting together board packet • Attended Advisory Board meeting • Call with Justin Dobbs to discuss his wedding • Call with Genevieve LeSage to discuss her wedding • Call with Laurie to review sales items • Call with Susan Boyle at UNC to discuss her meeting • Assisted Linda Caracci with possible locations for a memorial service • Assisted Patty Rogers , with Trips by Patty with list of group activities and possible cafe for group to meet at . She is with Cycle NC . Provided information on Basketball Museum . • Sent recap email to the sales managers who attended the hotelier meeting . • Assisted Amy Rogers at UNC with places to host her event • Contacted planner Tiffany Jacobs to see about adding Sheraton to her RFP • Signed up for Small Meeting Market conference 9/27 - 29 . Followed up on registration fee , made hotel and airline reservations . • Contacted Katie Murray to get . pdf link of Uproar locations to send to hotels • Selected food options for the board meeting at the Sheraton • Updated the staff shared calendar • Connected Alp Kalleci with Wendy at the Sheraton for a block of rooms • Connected Jude Ross of Podium Conferences with Patty so he can promote conference held here . He wanted photos and general tourist information • Assisted Mimi Le at UNC with train information for her client • Updated hotel contact list • Created Group Activities document to distribute to planner . Also send list to hoteliers • Purchased departmental supplies • Contacted planner Daisy Pagan to see about forwarding her RFP to Sheraton . • Contacted hotels to send vendor lists for Dec 7 UNC meeting planner event • Connected John Perry to Kristi Kaas at the Hyatt about booking a group block • Connected Justin Dobbs with Paul Mensi at the Sheraton about booking a dinner • Met the new owners of The Pitch . New event space on Franklin Street , Connected Tina so she can add them to our website • Prepared sales reports to be sent to Manish Atma August 2023 Sales Report Definites : • Kalinowski Wedding . $ 31 , 396 . Hyatt , Residence , Tru Lost : • Hagerty Mille Dell ' Est 2024 . Cancelled • Sanofk Sarclisa 2023 Finish Strong Meeting . Sheraton declined • UPM Raflatac GTM meeting . Carolina Inn declined . Booked at Umstead • YPO Family Business Leader Roundtable 2024 , Carolina Inn declined • Alpha - 1 Foundation ED Day . All hotels declined • 2024 February Storytelling Masterclass . Booked in VA- Boar' s Head Resort • Enact National Sales Meeting . Cancelled : k ( ° / \ { A \ 0 3 % ^ } \ \ k � y % d \ ( g l & & 4 : �\ « a ? m � ) � ) \ ) ) ) y ) l m _ e \ « / / / / t k j \ p \ ) » 2 ) \ / \ 4 / \ k � > � © ) \ J / $ 00 e ■ q � U � � 00 w / 2 � \ i d ¢ � ƒ y / / I jam / \ Z ) low \ § k \ ca » z \ § 2 \ ) S k ( Lm \ J E � \ no \ \ \ \ § Ou \ $ « « « on byl ® \ ¥ k ? & § r « Bonn!B 9 - % ] ƒ \ u £ a � O O O O O O o O N U � O a a rn o o r. 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Awarded printer bid for the guide. Updated and printed what's open sheet for September and placed in Welcome Center for walk-in visitors. Proofing updated new design wall maps for Chapel Hill/Carrboro,Hillsborough and Orange County. Plans for Carolina Basketball Museum brochure and new Occaneechi Native Indian brochure being designed and printed. Work with VisitNC—Selected to attend VisitNC Media Mission in New York on November 6-8. Will also be participating in Raleigh Media Mission in September 19. August Travel Media Assistance— Spectrum News 1 Follow Up on Soccer impact Tyler Fleming; Info on Chapel Hill to Southbound Magazine in Atlanta for Winter Issue to Jennifer Green; Tar Heel Citizen info on our welcome center to Chanmolis Mont; Visitors Bureau Logo sent for Hog Day promotion; Triangle Relocation Guide Story on Chapel Hill info to Lynne Brandon; Caroline Banks Atlanta Freelancer wants info on The Crunkleton; Info and 3 photos on Chapel Hill to Podium Conference website designer Jude Ross; Sent info and photos on Hillsborough Haunted Tours for Just Short of Crazy Blog to Deb Thompson. August Stories Appearing and/or Media Mentions—Tar Heel Times ran Orange Slices on Carolina Basketball Museum; Cardinal& Pine Farm Feature includes Chapel Hill Vanessa Infanzon;Hillsborough Among The Most Picturesque Small Town in North Carolina NC Travel Guide by Melanie Day; 18 Essential Restaurants in Chapel Hill/Carrboro Eaters Carolina Matt Lardie; Indy Week story The Downtown Chapel Hill Garden Spot That Helps Small Businesses Grow by Hannah Kaufman; Ready to flow: Eno River Brewing set for much-anticipated opening News of OrangeDale Edwards; Best Day Trips to Take from Raleigh includes Chapel Hill by Courtney Reed worldatlas.com; Hillsborough is booming and business owners,town leaders work to maintain vibrancy: Boomtowns on ABC 11 Michael Perchick; Uproar Closing Ceremony on WCHL; 25 Best Places to Visit in North Carolina includes Chapel Hill by Lynn Brown for Travel+Leisure; Epilogue Books serves up chapters, churros and coffee in Chapel Hill,North Carolina by USA Today Staff; 10 Top Things to Do in Chapel Hill,North Carolina Southeast Travel Guide—Alex; Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month Sent August Press Releases: Moorefields Bluegrass Festival is October 7; 2022 Tourism Spending in Orange County. Blogs—Our September Weekend Faves in Chapel Hill& Orange County; What's for Brunch? 10 Must-Try Restaurants in Chapel Hill&Orange County; Top Things For Students and Parents to Know as They Head to Chapel Hill for the Fall Other Accomplishments/Communications Activities Participated in VisitNC Webinar on Content Creation on August 10. Participated in Chapel Hill Downtown Partnership Board Meeting on August 10. Participated in calls with CLEAN on August 9,28 Staff Zoom calls on August 8,22 Call with Orange EDC Amanda and Lindsey to discuss video IG promotion Participated in SATW Eastern Chapter Board via Zoom on August 30 Proof weekly Susan Rice's web calendar list Proofed Marlene's Group Activities sheet to provide for group conferences Reviewed Tina's September social media calendar Held monthly communications dept. staff meeting Photographer Steven Whitsitt took photos of Carolina Basketball Museum Enewsletter-Wrote and sent September Check It Out on August 31 to 3,590 subscribers Volunteered in the Welcome Center for Uproar last Saturday on August 12 Sent rest of visitor reports to Katie Murray of those requesting specifically info on Uproar through August 12. Clean designed new Business Cards Attended the Carolina Inn's Fridays on the Front Porch on August 25 when new 1924 Beer released for anniversary. Budget and Publication Inventory Inventory as of August 31,2023: Official 22-23 Visitors Guide-7,350; Official Visitors 22-23 Map-4,200; 22-23 Dining Map Pads—28;Mural Map Pads 38 During August we had 45,063 website visits. Website Social Media Report(August 1,2023—August 31,2023) Facebook—Beginning 23,166/Ending 23,215 Increase 49; Posts 27 Twitter—Beginning 5,683/Ending 5,701,Increase 18; Tweets 17 Instagram—Beginning 6,153/Ending 6,220, Increase 67; Posts 3 Pinterest-Beginning 598,Ending 600 Increase 2;posts 73 Social Media work • Day to day postings/monitoring comments on posts/monitoring mentions of VB from others/engaging on posts by other businesses and people. • Created content calendar for September. • Reviewed Flip.to contest submissions with Marlene. • Meeting with LP and Rory,Triangle Media re: new campaign on hotel leisure videos. Contacted the Hampton and Aloft hotels and connected them to Renee from Triangle Media to schedule video shoots. • Attended Friday Center Open House featuring Carolina Catering—took photos and video snippets for future use. • Attended Carolina Inn 1924 event—shared on Instagram. • Attended virtual meeting with Amanda and Lindsey from EDC re: video collaboration. • Cleaned up YouTube channel: deleted old in-house event videos, changed out political/Covid videos from public to private link only.Kept all professionally done videos that are still, or mostly still relevant. • Reached out to Asher to inform him about the Google Ads account issue. • Paid social(in-house): o On-going Facebook like campaign$5/day; Ad began 1/23/2023 targeting the Charlotte market. 959 paid likes to-date at$1102.00 spend. o UNC Parents/Student Things to Know blog. $200 for 14 days 12087 post engagements, 16,668 reach, 35,969 impressions I cost$.10 per engagement. o Weekend Faves blog, $200 for 8 days 1 167 post engagements,2273 reach, 6,068 impressions I cost$0.39 per engagement(note: ad ends Sep 6th) Website work • Created,published or re-published blogs in CMS: Weekend Favorites for September;What's for Brunch • Continued Reviewing Google Analytics GA4 to better understand the difference between old and new—very confusing. Cannot find anything relating to Book>Direct. • Selected featured events to display on home page for September&October. 2023-2024 Month over Month Website Sessions um Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Leisure Campaign /search running Sessions 68,036 45,063 3-yr comparison Website Sessions (Visits) 2021-2022 E 2022-2023 2023-2024 80000 6000D — 400DO — 2-DC-0 - 0 00- '00 pec Say` ��° �W pQt trite ��` Accounts Payable/ContractsBudget • Worked on 2022-2023 budget reconciliation between Munis and Actual Budget • Worked with Hannah on all aspects of Finance as I transition out and she takes over those tasks: contracts, deposits,A/P, COI's,contracts needing BOCC approval, TOCH Performance agreement, reports, Office Depot orders,travel request procedures, expense reports,P-card policy,navigating Munis—data entry; running reports; and reconciliation,managing the Accounting files on the S: o Reviewed and followed up on all outstanding contracts,P.O.'s and COIs still needed and/or approved. o Reviewed advertising budget and projects in the pipeline. o Added Hannah as an Admin to Pitney Bowes account. • Reached out to Payroll several times re: Patty's travel expenses not reimbursed. Book Direct(formally,JackRabbit)Widget • Created a support ticket for help in finding this information in GA4. Visit NC Farm app. • Added McAdams Farm Flower Bouquet class event+push notification. • Tabled at the Saturday Carrboro Farmers' Market for Farmers' Market Week • Participated in interview requested by VNCF and conducted by third party with re: to administrative work within the app platform and connecting with local farms and ag businesses. • Updated Firefly& Spring Haven Farms listings—added upcoming events. Google Business page • N/A Photoshelter • Uploaded Parts 1 &2 of Steven Whitsitt's images to S: to prepare for uploading to PhotoShelter. • Worked with Susan on how to get images from outside sources and upload them into PhotoShelter and create galleries within the platform. Newsletters/Reports/Publications • Tourism`By the Numbers"newsletter • Monthly report • Social media and website comparison worksheet updates • e-newsletter request report-added contacts to iContact lists for Orange Slices and Check it Out. Miscellaneous • Attended virtual meetings with staff. • Attended virtual meetings with Clean. • Attended virtual meeting with LP and Vimal from Raleigh re: Cyber Security/Liability • Downloaded images from the flip.to campaigns for our files. • Viewed July's IT liaison meeting recording on Teams that discussed converting from Zoom meetings to Teams meetings. • Researched ChatGPT and Al • Attended ESTO conference Aug 19-23 • Began self-evaluation in NEOGOV • Checked on DMAP accreditation status—still in staff review,if no problems, it will then go to DMAP board for final approval.