HomeMy WebLinkAboutAgenda - 09-12-2023 Work Session; 1 - Presentation of Strategic Plan Survey Results 1
ORANGE COUNTY
BOARD OF COMMISSIONERS
ACTION AGENDA ITEM ABSTRACT
Meeting Date: September 12, 2023
Action Agenda
Item No. 1
SUBJECT: Presentation of Strategic Plan Survey Results
DEPARTMENT: County Manager
ATTACHMENT(S): INFORMATION CONTACT:
A. ETC Presentation Travis Myren, Deputy County Manager,
919-245-2308
ONLY AVAILABLE ELECTRONICALLY
AT:
B. Detailed Findings Report
https://www.orangecountVnc.gov/
DocumentCenter/View/25070/1---
B---Detailed-Findings-Report
C. GIS Maps of Findings
https://www.orangecountVnc.gov/
DocumentCenter/View/25071/1---
C---GIS-Maps-of-Findings
PURPOSE: To discuss the results of the statistically valid Strategic Plan survey prepared by the
ETC Institute.
BACKGROUND: During the Board of Commissioners 2022 Retreat, the Board authorized staff
to solicit proposals from vendors to assist in the creation of a comprehensive, Countywide
Strategic Plan. A Request for Proposals was released in late September 2022, and the team of
Berry, Dunn, McNeil & Parker, LLC was selected to perform this work. The scope of work included
a data driven strategic planning process that is grounded in the principles of equity, responsive to
the concerns and priorities of the community, positions the County to address the challenges of
the future, and is fiscally sustainable.
An important part of the community engagement process for the Strategic Plan included the
administration of a statistically valid community survey. A staff member from the ETC Institute
will present the results of the survey, and the Board will have an opportunity to ask questions
about those results and request any additional analysis that will help inform the Strategic Planning
process.
A total of 604 surveys were completed by randomly selected households throughout the County.
Given the County's total population, this random sample produces statistically valid results with a
margin of error of +/- 4.0% at the 95% level of confidence. The same survey was distributed to
residents who were not randomly selected, resulting in an additional 695 responses. Those
responses are being analyzed by County staff and will be included in the Environmental Scan that
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is being prepared by BerryDunn. The Environmental Scan will summarize all of the information
that has been provided by the public as well as an analysis of future trends in the community.
The Environmental Scan will be presented to the Board during its all-day work session scheduled
for September 21, 2023. During that work session, the Board use the results of the Environmental
Scan to inform a discussion of the County's mission statement, vision statement, core values and
guiding principles, strategic priorities, and goal statements. That work session will be followed by
an all-day County departments leadership session focused on creating strategic objectives to
support the goals identified by the Board as well as performance and outcome measures to
evaluate progress on the established goals and objectives.
An initial draft of the Strategic Plan is anticipated to be completed by early November 2023. That
draft will be reviewed by the Board and distributed for additional community engagement and
input.
FINANCIAL IMPACT: The Board approved a total contract amount of $105,303 which included
the cost of the statistically valid community survey.
SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goal is applicable to
this item:
• GOAL: FOSTER A COMMUNITY CULTURE THAT REJECTS OPPRESSION AND
INEQUITY
The fair treatment and meaningful involvement of all people regardless of race or color;
religious or philosophical beliefs; sex, gender or sexual orientation; national origin or ethnic
background; age; military service; disability; and familial, residential or economic status.
• GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY
The creation and preservation of infrastructure, policies, programs and funding necessary
for residents to provide shelter, food, clothing and medical care for themselves and their
dependents.
• GOAL: CREATE A SAFE COMMUNITY
The reduction of risks from vehicle/traffic accidents, childhood and senior injuries, gang
activity, substance abuse and domestic violence.
• GOAL: ESTABLISH SUSTAINABLE AND EQUITABLE LAND-USE AND
ENVIRONMENTAL POLICIES
The fair treatment and meaningful involvement of people of all races, cultures, incomes
and educational levels with respect to the development and enforcement of environmental
laws, regulations, policies, and decisions. Fair treatment means that no group of people
should bear a disproportionate share of the negative environmental consequences
resulting from industrial, governmental and commercial operations or policies.
• GOAL: ENABLE FULL CIVIC PARTICIPATION
Ensure that Orange County residents are able to engage government through voting and
volunteering by eliminating disparities in participation and barriers to participation.
ENVIRONMENTAL IMPACT: The following Orange County Environmental Responsibility Goal
impacts are applicable to this item:
• ENERGY EFFICIENCY AND WASTE REDUCTION
Initiate policies and programs that: 1) conserve energy; 2) reduce resource consumption; 3)
increase the use of recycled and renewable resources; and 4) minimize waste stream impacts
on the environment.
3
• CLEAN OR AVOIDED TRANSPORTATION
Implement programs that monitor and improve local and regional air quality by: 1) promoting
public transportation options; 2) decreasing dependence on single-occupancy vehicles, and 3)
otherwise minimizing the need for travel.
RECOMMENDATION(S): The Manager recommends that the Board receive and discuss the
results of the statistically valid community survey prepared by the ETC Institute.
,C) R AN C; E C: C) 1600014 F)r
NORTH CARO INA
2023 Orange County Resident Survey Findings
PRESENTED BY ETC INSTITUTE
Since 2006, 1 ETC Institute is a National Leader
in Market Research for Local
ETC Institute Governmental Organizations
Has
In More Than
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� For more than 35 years, our mission has � �
Persons. been to help local governments gather and
use survey data to enhance organizational
performance.
6
Methodology
DescriptionSurvey
Administration
• 1 St survey
conducted for
the county by
ETC Institute
Location of
Survey �5
Respondents
The home address of each respondent
*#
p �
was geocoded to the nearest block
level coordinates to ensure thea
respondent's anonymity.
ETC Institute uses the geolocation of ►.. 01
1
each respondent to ensure that the
respondent was selected for the
random sample and to ensure a good
distribution of responses are collected
from throughout the County.throug y � �,�
8
Key Characteristics
Q33. Your total annual household Q34. Are you or any members of your family of
in me Survey Census Hispanic, Spanish, or Latino/a/x ancestry Survey Census
Less than $15K 5.4% Yes 9.2% 8.8%
$15K-$24,999 7.6%
$25K-$34,999 12.0% Median Q35. Your race/ethnicity Percent Census
$35K-$49,999 14.0% Household Asian or Asian Indian 7.9% 8.2%
$50K-$74,999 14.9% Income: Black or African American 11.9% 12.0%
$75K-$99,999 11.3% $79,205 American Indian or Alaska Native 0.5% 0.6%
$100K-$149,999 16.4% White or Caucasian 76.2% 76.3%
$150K+ 18.5% Native Hawaiian or other Pacific Islander 0.2% 0.1%
Other 2.5%
Q38. Your gender Percent Census
Male 48.6% 47.7%
Female 50.1% 52.3%
Prefer to self-describe 1.3%
Reasons Respondents
Choose to Live in
Orange County
Q6. Do you thinly you w i I I he luring in the County fire years from now?
10
by percentage of respondents )excluding "don't know")
No
10%
Yes
90
Q3. Reasons residents choose to lire in orange County:
11
by percentage of respondents (multiple selections could be made)
Parks & open space options :44%
Access to health care services :44%
Low crime rates 429 ,
C lose to your work/school 429 ,
Close to family/f--ie ids 40%
Arts, cultural, &entertainment amenities 38%
Quality of public education opportunities 36%
Diversity of the people who live here 35%
Higher education opportunities :30%
Access to farm fresh meats&produce 28%
Low traffic congestion 25M
Recreation opportunities/facilities for adults 23%
Housing options 23%
Employment opportunities 21%
Public transportation systems 13%
Recreation opportunities/facilities for gout 1 12:
Local tax rate &cost of living 11%
Shopping options 11%
Quality of government 8%
0% 15% 30% 45%
12
Perceptions
HOW RESPONDENTS PERCEIVE THE COUNTY IS PERFORMING
Q7. Do you think the overall quality of life in the County is getting better,
13
staying the same, or getting worse?
by percentage of respondents (excluding "not provided")
Staying the same
44%
Getting worse
40%
Getting better
16%
Q1. Most critical roles for the County government in the next 10 to 20 years
by percentage of respondents who selected the items as one of their tap three choices 14
Creating affordable housing options 36%
Making sure that necessary health & human 353'0
services are available
Preserving open space &parks 35%
Increasing funding for K-12 schools 31%
Maintaining high quality emergency services 24%
Develop transportation alternatives to single 21%
passenger cars
Improve environmental sustainability 17%:
Responding&adapting to climate change 16%
Communication &engagement with the public 14%
Maintaining quality leadership 14%
Reducing food insecurity 13%
Improving behavioral health services 10%
Improving early childhood education 9�6
Diverting individuals from the criminal ■ 4%
justice system
0% 1O% 20% 30% 40%
MTop choice 2nd choice 3rd choice
Q10. Satisfaction with Core County Services
by percentage of respondents (excluding "don't know") 15
Quality of Emergency MedicaJ Services (EMS) 50% 14% 3
Quality of Emergency 911 Services 51% 15% 3
Quality of County Library Services 43% 13% 3
Quality of County's Solid Waste Services 50% 15% 6%
Quality of County's Election Services 52% 19% 4%
Quality of County's Recreation Services 52% 22% 6%
Quality of Public Health Services 49% 26% 6%
Quality of County's Agricultural, Soil &Water Services ' 44% 37%
Quality of County Social Services 35% 43% 10%
Quality of Social Services for those in need 33% 38% 15%
Quality of County Development, Planning, &Zoning 23% 28% 28% 16%
0% 20% 40% &D% 80% 100%
MVery Satisfied Satisfied Neutral MDisatisfied MVe- ; D sI.t sf ec:
satisfactionOverall • re county services is high
Overall Quality of
County
Development,
Planning, and
ZoningIN
This item received the lowest levels off
"very satisfied" and "satisfied" a n
responses. �, a
Q9. Rating of County Perceptions
by percentage of respondents (excluding "don't know")
17
As a place to attend college or a university 42% 11% Government Services Residents
As a place to live 55% JIM 4% Believe Should Receive
As a place to raise children 49%. 13% 3 Increased Funding:
As a place for physical activity 52% 14% 5% 1. Public school operations
As a place to educate children ', 45% 13% 7% 2. Affordable housing
As a place to work 55% 22% 4% 3. Behavioral/mental health
As a place to visit 481 24% 6% services
As a community committed to green & sustainable practices 531 23% a%
As a place to retire 41% 20% 9% While respondents are satisfied
As a place where you feel welcome regardless of race/ethnicity 43% 24% 1096 with the county as a place to
==>As a place that prioritizes community health 49! 3195 educate children, they still want
As a place that prioritizes environmental protection 49% 28% the county to prioritize
As a community committed to fair & equitable practices 47! 29% a% education services.
Availability of internet services in your area 37% 12% 15%
Overall image or reputation of County government 48% 31% 7% Other areas received lower
As a place where you can earn a living wage 40% 29% 15% levels of "excellent" and `good"
As a community that is moving in the right direction 40% 30% 14% 11% responses and should be
As a place to start a business 29% 39% 17% 10 prioritized by the county as well.
i
As a place where you can find affordable housing 2fr% 3395 90
0% ZO% 40% 60% 80% 1DD%
M Excellent Good Neutral Below Average M Poor
Rating the
County as a
Place to Educate -
F3 5
Children
This is an area where respondents � �*#
indicated they would like to see �,��.,, ��� ��►
increased funding. '� Ma
This area is a top priority for
respondents. ' ' ' • •
•ee
..
t
Rating the County
as a Place that
Prioritizes �5
Community Health
This is an area where respondents � �*#
indicated they would like to see �,.�.,, ��� ��►
increased funding.
This area is a top priority for
respondents. ' ' ' • •
••
t
1
Rating the County
as a Place Where
a
You Can Find �5
Affordable Housing
This is an area where respondents #
indicated they would like to see 85 ��� ��►
increased funding. a
This area is a top priority for
respondents. ' - - •
t
Q5. How good of a job would you say the County government does communicating
information about County issues, services, and performance to the public? 21
by percentage of respondents (excluding "don't know")
Good
31%
Fair
47%
Excellent
5%
Poor
17%
Q14. Rated agreement with the following statements:
by percentage of respondents (excluding"don't know") 22
I have equitable access to County services
regardless of my race/ethnicity 49% 15% 5%
I believe County government is trustworthy 47! 29% 995
County is a caring community in harmony with its 391 ggyro 12%
environmentwhere residents succeed &thrive
County effectively communicates what they are
doing to ensure all County residents are treated 30% 39% 21%
equitably
0% 20% 40% 60% 80% 100%
M St ro n gly agree Agree Neutral Disagree M Strongly disagree
Eq u ita b I e Access
to County Services
a
Regard I ess of 65
Race/Ethnicity
This is an area where respondents *#
indicated they would like to see ��� ��►
increased funding. a
This area is a top priority for
respondents. ' - - •
,
t
za
Housing and
Affordability
RESPONDENTS BELIEVE AFFORDABLE HOUSING IS IMPORTANT
Q8. What is your level of satisfaction with the availability of affordable
25
housing in the County?
by percentage of respondents (excluding "don't know")
Neutral
32%
Somev.-7at dissatisfied
34%
Somewhat satisfied
12%
Very dissatisfied
15% Very satisfied
7%
Q12. Housing Affordability in Orange County
by percentage of respondents selecting "yes or "no" (excluding "don't know") 26
Are you able to find housing you can afford in the
County? 80! 201%
Do you have major home repairs that impact
your quality of life or you have put off because of 38 70%
lack of resources?
Do your monthly housing costs(rent or mortgage) 2 73%
exceed 3D% of your monthly income? IF
11% 25% SON 75% Ice%
Yes No
27
Public Schools
HOW RESPONDENTS RATED THE COUNTY ' S PUBLIC SCHOOL SYSTEM
Q16. Level of agreement with the Public schools in the County:
by percentage of respondents (excluding "don't know") 28
Attracts high quality teachers 43% 25% 15% 8X
Ensures quality education for students 42% 28% 17% 5%
Has safe buildings&infrastructure 40% 26% 19% 510
Has adequate school facilities 34% 24% 23% 9%
Manages the education budget well 36% 28% 18% 11%
L
Encourages community involvement in 33% 31% 22%
6
education-related decision making
Has effective leadership in K-12 education '' 32% 34% 18% 9%
Is transparent about education-related 30% 24% 11%
decision making
D% Z(Y% 40% 60% 80% 180%
M Strongly Agree 7Agree Neutral 1111111113isagree M Strongly Disagree
29
Transportation
TRANSPORTATION MODES
Q22. Satisfaction with travel within Orange County
by percentage of respondents (excluding "don't know") 30
Ability in your neighborhood to run, walk, bike, & 36% 15°!n 1195
exercise outdoors
Quality of Downtown parking facilities 34% 25% 22%
Ease of travel by walking 27% 29% 24%
Ease of travel by hiking 22% 29% 29% 15%
I
Ease of travel by bus within County •" 19% 40% 25%
Ease of travel by bus to places outside of County 39% 33%
0% 20% 40% 6D% 80% 100%
MVery Satisfied M5atisfied Neutral MDisatisfied MVery Disatisfied
1. Reasons public transportation HAS been taken in Orange Count
31
by percarrtage of respondents yrho selected the i tern s as one of their top three choices
I ride the bus for environmental reasons 12%
Parking at my work is difficult/expensive 11%
The bus gets me where I need to go in a
reasonable amount of time 1 '
Taking the bus is cheaper than driving 4%:
I can work, read, or watch videos while on the bus 7%
I don't have/cannot use a car 4%
Other 3
� 596 10 15'�6
WTop choice 2nd choice 3rd choice
o. Reasons public transportation HAS N OT been used in Orange County
by percentage of re sp ond ents wh o sel ected the items as one of their tap three choices 32
1 prefer driving my car/need to use my car 46%
The bus would take too long 42%
It is too far from my home to the nearest bus stop 39%
The bus does not corn eofken enough 36
or at the time that I need to travel
The bus does not serve where I need to go 3S%
have safety concerns
Other 7%
M 15% 3 G 45%
MTop choice 2nd choice 3rd choice
33
Future Priorities
HOW RESPONDENTS THINK THE COUNTY SHOULD HANDLE FUTURE
PRIORITIES AND PLANNING
Q17. Rated Future Priorities of the County
by percentage of respondents (excluding "don't know")
34
Providing equitable accessto quality mental healthcare 34% 9%
Providing equitable access to quality healthcare •' 38% 10%
Increasing conservation of farms& environmentally sensitive land 38! 12% 4
Addressing homelessness 45% 141 2-
Providing living wages 37% 13% 3
Increasing access to high-speed internet +" 40% 16% 3
Increasing opportunities to age in place 17% s
Addressing gun violence +' 29% 12% 7%
Improving early childhood education 4495 19% 2
Reducing substance use disorder `' 47% 19% 3�I
Providing equitable access to housing 33% 19% 4%
Improving school facilities 46% _ 21%
Reducing educational disparities 37% =191% 3%
Increasing accessto johs 48% 1 24% 3%
Increasing public safety 40% 24% 3�
Addressing racism 31% 17la 7% ■
Combating climate change + 29% 17% 59`a
Increasing opportunities for recreation &culture 44% 28% 6%
Providing public transportation in unincorporated areas of the county 37% 23% 7%
Criminal justice diversion 45% 27% 5%
Increasing non-residential development 24% 32% 18% _
0% 20% 40% 60% 80% 100%
MVery important Important Neutral _Not important M Not at all important
Q28. Agreement with the statement: " Renewable energy production,
35
such as wind and solar energy, is important to the future of the County."
by percentage of respondents (excluding "not provided")
Agree
26%
St°-o•igly agree
49%
Neutral
12%
Disagree
6%
Strongly disagree
6%
Q23, Types of development/growth respondents would like to see:
by percentage of respondents {multiple selections could be made} 36
Parks &nature preserves 69%
Family farms 47%
Restaurants 44%
Single-family residential 37,.%
Family oriented activities 3695
Entertainment businesses 33%
Retail stores 30%
Multi-family residential 27%
Tourism &recreation 27%
Downtown growth 25%
Rural residential 2396
Light industry 21%
Office/business buildings 1196
Heavy industry 4%
Large corporate farms 29
0% 20% 40% 60% 80%
Q1 . 1hich GIVE of the following is the most important?
37
by percentage of respondents (excluding "not provided")
Supporting Employment Centers:
Access to Goods & Services
9%
Housing Affordability: Open
Space Preservation
32%
Agricultural Innovation:
Farmland Preservation
14%
17%
Reducing Car Trips: Minimizing
Taxes for Homeowners
29%
Small Town Character: Minimizing
Residential Sprawl
Q19. Hover willing would you be to pay fees instead of taxes to pay for
improvements to services that you use or benefit from? 38
by percentage of respondents (excluding "not provided")
Willing
35%
Not sure
39%
Very kviIIi 3g
Not willi ig
14%
39
Summary
Most respondents believe the overall quality of life in the county is either
"getting worse" (40%) or "staying the same" (44%)
Respondents expect the county to focus on affordable housing, schools, and
health and human services over the next 10-20 years and these services should
be prioritized
Respondents are satisfied with core public safety services, but are less satisfied
with the delivery of social services, and the quality of development, planning,
and zoning
Respondents have made it known that the county needs to do a better job of
keeping residents informed to ensure all county residents are treated equitably
40
uestions ?
THANK YOU