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HomeMy WebLinkAbout2022-500-E-Arts Commission-Hillsborough Arts Council-2022-23 arts grantGRASSROOTS ARTS PROGRAM / ARTIST PROJECT GRANT 2022-23  Grantee Name  Authorizing Official  Project Title     Award   Grant Category   ☐Artist Project Grant Program Funding Source   Date   End Date   OCAC Report Due  ☐Grassroots Arts Program ☐North Carolina Arts Council  ☐Orange County July 1, 2022 June 30, 2023 Monday, July 10, 2023 Stipulations   ☐Grantee must spend $  on the hiring of multicultural artists specified in  the grant application. ☐Grantee must properly credit the Orange County Arts Commission using the proper logo on all publicity materials for the funded program. Recipients of operations‐related grants must include the OCAC logo with link to www.artsorange.org on grantee’s website.  Download logos on the OCAC website at https://artsorange.org/grants/grantee‐resources ☐Grantee must properly credit the Orange County Arts Commission and the N.C. Arts Council using the proper logos and N.C. Arts Council credit line on all publicity materials for funded program. Recipients of operations‐related grants must include the OCAC logo with link to www.artsorange.org and N.C. Arts Council logo, credit line, and link to www.ncarts.org on grantee’s website. Download logos and view proper credit line language on the OCAC website at https://artsorange.org/grants/grantee‐resources ☒The Grant Recipient must enter all events, exhibits, and performances (virtual or in‐ person) open to the public and related to this grant award on the Orange County Arts Commission website at www.artsorange.org/events. In addition, the Grant Recipient must add a link to www.artsorange.org  (Orange County Arts Commission logo preferred) to their main webpage. Staff Contact  Katie Murray, Director  (919)245‐2335 | kmurray@orangecountync.gov NOTE! Next year's grant cycle will evaluate all 2022 grantees on their adherence to the stipulations listed on this sheet. A compliance score will be incorporated into all grant applications beginning in 2023 and going forward. Hillsborough Arts Council Mollie Thomas Executive Director Salary Support for Hillsborough Arts Council Staff $7,500.00 4 4 4 DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE 1 Revised August 2022 ORANGE COUNTY ARTS COMMISSION 2022-23 GRANT AGREEMENT THIS AGREEMENT, entered into this 24 day of August, 2022, by and between Orange County ("County"), by and through the Orange County Arts Commission ("Arts Commission") and ("Grant Recipient"). WHEREAS, the Arts Commission is a countywide arts agency that ensures the growth of local arts experiences by providing funding and support for diverse high quality programs and projects. WHEREAS, the Arts Commission administers the annual Grants Program to provide economic opportunities to Orange County artists and non-profit organizations coordinating arts projects benefiting the citizens of Orange County. WHEREAS, the annual Arts Grants Program is supported by Arts Commission with funds from the Grassroots Arts Program of the North Carolina Arts Council, a division of the Department of Natural and Cultural Resources, a state agency. WHEREAS, the Grant Recipient was selected by the Arts Commission to receive the annual Arts Grant through the procedures duly adopted by the Arts Commission; and WHEREAS, both parties wish to promote and maintain the integrity and clarity of the Grant Recipient's ideas and statements and delineate the Grant Recipient’s obligations to the County; NOW, THEREFORE, the County and the Grant Recipient, for the consideration and under the conditions hereinafter set forth, agree as follows: 1.Approved Grant Project. Grant funds are provided under this Agreement for the project (“Project”) described in the Grant Recipient’s Grant Application, attached hereto and incorporated herein as Exhibit A. 2.Grant Award. Grant funds in an amount not to exceed ($ ) have been awarded by the Arts Commission to the Grant Recipient for the approved Project. The Recipient shall be required to match funds at least dollar-for-dollar with cash from the Grant Recipient’s funds not derived from either Orange County appropriations or the North Carolina Arts Council, as outlined in the attached Exhibit A. 3.Contingency. This grant is contingent on North Carolina Arts Council Grassroots Program funding to the Arts Commission. Final decisions on Grassroots Program funds to the North Carolina Arts Council are subject to approval by the North Carolina General Assembly. 4.Responsibilities of the Grant Recipient Hillsborough Arts Council seven thousand five hundred dollars $7,500.00 DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE 2 Revised August 2022 A.Implementation. The Project implementation shall take place between July 1, 2022 and June 30, 2023. The Project shall be implemented in the manner described in Exhibit A. Time is of the essence in the implementation of the Project. B.Modifications to project. Grant Recipient shall present major changes to the original proposal, including but not limited to changes in design, implementation schedule and increase in Project budget by more than 10%, in writing to the Arts Commission for approval. Arts Commission shall approve or disapprove Grant Recipient’s request for modifications within seven (7) days of receipt thereof. Consent to project modifications shall not be unreasonably withheld. Arts Commission’s decisions shall be in writing. In the event the Arts Commission fails to approve or disapprove the requested modifications within the time stated herein, the modifications shall be deemed approved. C.Non–assignment. The grant cannot be assigned or transferred to a different project or artist without prior written approval of the Arts Commission. D.Records. Grant Recipient must maintain records and other evidence pertaining to costs incurred and revenues acquired during the Project implementation. Grant Recipient shall maintain financial records pertaining to the Project for three (3) years from the date of this Agreement, in case of audit. E.Use of Funds. Grant Recipient shall not use the grant funds to repay outstanding taxes or other debts of any nature. The grants shall be utilized solely for the purpose described in the attached Exhibit A. F.Final Report. Grant Recipient shall submit to the Arts Commission a Final Report on July 10, 2023. The Final Report shall be in the format required by the North Carolina Arts Council. Failure to submit the Final Report or late submission of the Final Report, for any reason, shall be grounds for denial and/or cancellation of grant funds for the Project and future grant proposals. 5.Responsibilities of the Arts Commission A.Payment. The Arts Commission shall release the grant funds in the amount of $ to the Grant Recipient. 6.Publicity A.Acknowledgement. Credit must be given to the Orange County Arts Commission and/or the North Carolina Arts Council using the proper logo(s) and credit line in brochures, news releases, programs, and all other printed and online publications. Copies of such printed materials must accompany the evaluation report. Official Orange County Arts Commission and North Carolina Arts Council logos may be downloaded at www.artsorange.org/grantee-resources and may not be altered in any way. When no printed information is used, verbal $7,500.00 DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE 3 Revised August 2022 credit shall be given. In addition, all print and promotional material must include the following credit line and logo(s) (check all that apply): i.County Funds Only. Orange County Arts Commission logo required. Credit line required for audio projects: “This program is supported by the Orange County Arts Commission.” ii.North Carolina Arts Council Funding. The Orange County Arts Commission and the North Carolina Arts Council logos are required. Credit line: “This program is supported by the N.C. Arts Council, a division of the Department of Natural and Cultural Resources.” B.The Grant Recipient must enter all events, exhibits, and performances open to the public and related to this grant award on the Orange County Arts Commission website at www.artsorange.org/events. In addition, the Grant Recipient must add a link to www.artsorange.org (Orange County Arts Commission logo preferred) to their main webpage. 7.Indemnity. The Grant Recipient agrees to indemnify and hold harmless the County, the Arts Commission and the North Carolina Arts Council and their officers and employees from any and all claims or actual injury, damage or loss to a person, or real or personal property that results from or is in any way connected to the use of the grant funds. 8.Independent Contractor. The Grant Recipient is an independent contractor and not an employee, agent or other representative of the County and/or the Arts Commission. Nothing contained in this Agreement shall be construed to create the relationship of principal and agent, or employer and employee, between Grant Recipient and Arts Commission or Orange County Government. Grant Recipient understands and agrees that he/she is not authorized to incur any expenses or any liability whatsoever on behalf of the County or the Arts Commission and has no authority, expressed or implied, to obligate or make representations on behalf of the County or the Arts Commission. In addition, Grant Recipient agrees to maintain his or her own worker's compensation insurance for himself/herself and his or her employees for the duration of the art work's installation. 9.Termination A.In the event of any of the circumstances set forth below (hereinafter referred to as “default”), the Arts Commission may immediately terminate this Agreement: (i)Any fraudulent representation in any verification required to obtain payment under this Agreement or other dishonesty on a material matter relating to the performance of services under this Agreement. (ii)Nonperformance, incomplete service or performance, or failure to satisfactorily perform any part of the Project or to comply with any provision of this Agreement, as determined by the Arts Commission in its sole discretion. 4 DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE 4 Revised August 2022 (iii)Failure to adhere to the terms of applicable county, state or federal laws, regulations, or stated public policy. B.In the event of default by the Grant Recipient, the Arts Commission has the discretion to elect to terminate this Agreement, in whole or in part and/or require the Grant Recipient to repay the grant funds within seven (7) from written notice of default or allow the grant recipient the opportunity to cure the default. This clause shall not be interpreted to limit the County’s or the Arts Commission’s remedies in law or in equity. 10.Miscellaneous. A.Entire Agreement. This Agreement and the attachments contain the final and entire understanding of the parties with respect to the subject matter of this Agreement. All modifications and amendments to this Agreement shall be in writing. This Agreement shall be binding upon the parties, their heirs, successors and assigns. B.Governing Law. Governing Law and Priority: Both parties agree that this Agreement shall be governed by the laws of the State of North Carolina and Orange County. Grant Recipient shall at all times remain in compliance with all applicable local, state, and federal laws, rules, and regulations including but not limited to all state and federal anti-discrimination laws, policies, rules, and regulations and the Orange County Non-Discrimination Policy and Orange County Living Wage Policy (each policy is incorporated herein by reference and may be viewed at http://www.orangecountync.gov/departments/purchasing_division/contracts.php.). Any violation of this requirement is a breach of this Agreement and Arts Commission may immediately terminate this Agreement without further obligation on the part of the Arts Commission. This paragraph is not intended to limit and does not limit the definition of breach to discrimination. By executing this Agreement the Grant Recipient certifies that they has not been identified, and has not utilized the services of any agent or subcontractor identified, on the list created by the State Treasurer pursuant to G.S. 147-86.58. By executing this Agreement the Grant Recipient certifies that they has not been identified, and has not utilized the services of any agent or subcontractor identified, on the list created by the State Treasurer pursuant to G.S. 147-86.81. By executing this Agreement Grant Recipient affirms they are and shall remain in compliance with Article 2 of Chapter 64 of the North Carolina General Statutes. In determining the basic services to be provided, should any documents be referenced in or attached to this Agreement, the terms herein shall have priority in any conflict between the terms of referenced documents and the terms of this Agreement. C.Dispute Resolution: Neither party may initiate binding arbitration. Any disputes shall be resolved by nonbinding mediation. If such mediation fails either party may initiate litigation to resolve the dispute. Should either party initiate litigation to settle any dispute involving the terms of this Agreement such litigation shall be DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE 5 Revised August 2022 initiated in the General Court of Justice of North Carolina seated in Orange County, North Carolina. D.Signatures. This Agreement together with any amendments or modifications may be executed electronically. All electronic signatures affixed hereto evidence the intent of the Parties to comply with Article 11A and Article 40 of North Carolina General Statute Chapter 66. IN WITNESS WHEREOF, the Orange County and the Grant Recipient have signed this Grant Agreement, effective on the last date this Agreement is signed by both parties as indicated by the dates set forth under signatures below. For and on behalf of the Grant Recipient Date For and on behalf of Orange County Government Bonnie Hammersley, County Manager Date Mollie Thomas Executive Director DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE 9/6/2022 9/26/2022 6 Revised August 2022 ORANGE COUNTY—DEPARTMENT USE ONLY Department Party/Vendor Name: Party/Vendor Contact Person: Contact Phone: Party/Vendor Address: City State: NC Zip: Department: COUNTYMGR/Arts Commission Amount: Purpose: 2022-23 Arts Grants Budget Code(s): 37290050-630000 Vendor # (N/A if new vendor) Vendor is a BOCC consultant? Yes No Contract Type: (Check one) New Renewal Amendment Effective No Date 8-31-2022 Approved by Board Yes Agenda Date: This agreement is approved as to technical form and content: Department Director’s Signature Date: Information Technologies (Applicable only to hardware/software purchases or related services) This agreement has been reviewed and is approved as to information technology content and specifications: Office of the Chief Information Officer Date: Risk Management This agreement is approved for sufficiency of insurance standards, specifications, and requirements: Office of the Risk Management Officer Date: Financial Services This instrument has been pre-audited in the manner required by the Local Government Budget and Fiscal Control Act: Office of the Chief Financial Officer Date: Legal Services This agreement is approved as to legal form and sufficiency: Office of the County Attorney Date: Clerk to the Board Received for record retention: All Docusign contracts must be copied to Laura Jensen upon completion @ljensen@orangecountync.gov The following signature block is for hard copies only and is not required for Docusign contracts: Office of the Clerk to the Board _Date:_ Hillsborough Arts Council Mollie Thomas 919-643-2500 102 N. Churton St. Hillsborough 27278 $7,500.00 19946 DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE 9/6/2022 9/6/2022 9/7/2022 9/26/2022 Orange County Arts Commission Powered by Submittable Title Hi l l sborough Arts Counci l by Mollie Thomas in 2022-23 Grassroots Arts Program Grant Application 102 N. Churton St. Hillsborough, North Carolina 27278 NC United States 9196432500 director@hillsboroughartscouncil.org 06/03/2022 id. 26357908 Original Submission 06/17/2022 APPLICANT INFORMATION Please tell us about your organization. Organization Name Hillsborough Arts Council Mailing Address of Organization 102 N Churton Street Hillsborough, NC 27278 How did you hear about our grant program? W ord of mouth Did you or a representative of your orgnanization attend one of our grants training sessions? Yes Nature of Organization Arts Organization Organization Description The Hillsborough Arts Council (HAC) is a community-building nonprofit arts organization that has been serv ing neighbors, artists, and v isitors of Hillsborough, North Carolina for 35 years. HAC is committed to prov iding access to the arts for educational engagement, community dev elopment, and economic prosperity through its mission of enriching community through the arts. Located in historic downtown Hillsborough, HAC’s headquarters known as the Gallery & Gift Shop prov ides a creativ e env ironment for 55+ local artists to market and share their work. In addition to operating the Gallery & Gift shop year-round, the Hillsborough Arts Council is well-known for presenting signature ev ents such as Last Fridays & the Art W alk, the Solstice Lantern W alk, the Handmade Parade, and v arious art markets, workshops, poetry showcases, and DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE concerts. HAC programs are designed to enhance the liv es of residents in the Triangle by offering accessible, meaningful, and div erse connections with art for all demographics. W ith the support of more than 40 v olunteers and collaborations with ov er 25 local businesses and cultural organizations, the Hillsborough Arts Council is truly a community of artists, staff, board members, and friends working to ensure the creativ e future of Hillsborough and Orange County, North Carolina. HAC's Board of Directors is comprised of local leaders with v arying backgrounds, including business, marketing, and law professionals; artists, authors, musicians, and poets; retired adults and young professionals. HAC's staff currently includes a full-time Executiv e Director, a full-time Marketing Director, a part-time Gallery & Gift Shop Manager, and a part-time Bookkeeper. Each staff member is uniquely qualified and experienced to fulfill best practices in arts administration. These employees currently share the responsibilities of signature ev ent coordination and collaborate with board members and lead v olunteers as needed. HAC aims to expand staff within the next two fiscal years to include a part-time Volunteer & Program Coordinator, as consistent and skilled support for programs has declined since the onset of the pandemic. This will allow HAC leadership to focus on building organizational capacity through strategic fundraising efforts. HAC serv es ov er 30,000 v isitors annually through public programs, special ev ents, and the Gallery & Gift Shop. Geographically, 25% of HAC's audience are from Hillsborough, with 75% from other North Carolina towns, other US States, and other Countries. Of the 75% of v isitors from outside of Hillsborough, 40% are from other towns in Orange County, thus the Hillsborough Arts Council plays a significant role in prov iding arts programming and education serv ices for Orange County residents. HAC is committed to adopting best practices in nonprofit data analysis, and is collecting additional demographic information to better understand the audiences currently serv ed, as well as determine which audiences HAC needs to focus on reaching. Through performance contracts and Gallery & Gift Shop commissions, HAC prov ided ov er $75,000 in income to local artists in calendar year 2021. Demand for HAC's serv ices and support is constant and rapidly growing. Fiscal year 2022-2023 strategic goals include a focus on program quality ov er quantity, and aim to expand impact & physical footprint while improv ing organizational sustainability. DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE Has your organization undergone any Diversity, Equity, and Inclusion (DEI) training? If so, please explain. If not, please explain any barriers that have prevented you from receiving this training. HAC has not had the opportunity to undergo Div ersity, Equity, and Inclusion training as an organization. Sev eral members of HAC's Board and Staff hav e undergone DEI training independently, through other work or serv ice opportunities. Barriers that hav e prev ented HAC from receiv ing this training collectiv ely include turnov er, uncertainty about the best av ailable serv ices, and a limited budget for pursuing this training across all board and staff. HAC leadership aspires to dev elop clear policies for ensuring all practices, programs, and serv ices are conducted with DEI in the forefront, as a consideration of ev ery committee and gov erning decision. Accessibility is also an important v alue of HAC and would be a key component of these plans. HAC would be grateful for the opportunity to access DEI training and tools alongside other Orange County arts organizations and groups. During FY22-23, will your organization receive operational support funding from the North Carolina Arts Council or the North Carolina Department of Natural and Cultural Resources? No Organization's EIN 562163979.0 Organization W ebsite www.hillsboroughartscouncil.org Authorizing Official's Name Mollie Thomas Authorizing Official's Title Executiv e Director Authorizing Official's Phone 919-643-2500 Authorizing Official's Email director@hillsboroughartscouncil.org Applicant Race W hite Financial Overview FinancialOv erv iew_Submittable.xlsx Organizational Financial Statements Income_Expense_Statement_Last_FY_HAC_PL_FY21_total.pdf HAC_FY2021_Form_990_-_Rev 2.pdf DRAFT_FY23_HAC_Operating_Budget_-_Sheet1.pdf DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE HAC_Budget_FY22_all_programs_operating.pdf Deficit/Surplus The current deficit for fiscal year 2021-2022 reflects a cashflow lag as Hillsborough Arts Council awaits Q4 funding from multiple granting agencies. Expenditures are also ov erstated this fiscal year due to HAC's release of an incubator program, the Riv er Park Concert, which has outgrown our operations and will no longer be organized through HAC or be a part of our budget. Additionally, the Riv er Parch Arch project was expected to be completed in 2020, but due to challenges from the COVID-19 pandemic, was just completed in March 2022. HAC retained the artist funds for that project until completion, so the deficit includes this ov erdue expense. W e expect to close the deficit gap by end of this Fiscal Year with our late spring and summer fundraising efforts. Are you an entity of UNC-Chapel Hill or another unit of state government? No PROJECT/PROGRAM INFORMATION Tell us about your project or program Title of Grant Request Salary Support for Hillsborough Arts Council Staff Grant Amount Requested $8,000 Is the person in charge of this program or project different from the Authorizing Official? No W hat are you requesting funding for? Operational expense (arts organizations ONLY) DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE Request Summary Prior to 2021, the Hillsborough Arts Council (HAC) hosted up to 12 different programs, which were often passion projects organized by v olunteer program chairs with limited support from a single full-time employee. This ev entually resulted in silo effects and challenges from turnov er, especially as the pandemic effected program sustainability. In order for HAC to continue serv ing the community amidst these difficulties and increased demand, HAC's Board expanded and restructured staff to the current model described abov e, while also inv esting in operational improv ements. This courageous decision resulted in unprecedented growth in artist commissions, new donors, and program stability. Ov er the past Fiscal Year, HAC's Board and staff hav e acted quickly to prioritize and consolidate programs into four signature focus areas: Gallery & Gift Shop (year-round), Last Fridays Art W alks (monthly), Handmade Parade and Market (bi-annually), and Solstice Lantern W alk (annually). Together, they form the core of our public programming, requiring intensiv e logistical planning, fundraising, marketing, and v olunteer management. HAC also operates ArtCycle with local schools and is exploring ways to re-inv igorate Hillsborough's Poet Laureate program. The Grassroots Grant will be used to support the cost of staff salaries, which are crucial for continuing this momentum and ensuring steady, professionalized operations. For the past sev eral years, HAC has been grateful to receiv e up to $16,000 total in general operating support from OCAC Grassroots + Orange County Outside Agencies Grant as separate funding sources. HAC programs can no longer be sustained without multi-staff support, so we are respectfully requesting the max allotted. Organizational Goals HAC goals for FY2022-2023 include: -Implement an updated list of strategic annual goals in support of a rev ised 3 year strategic plan. This process has been underway since January 2022 and will mov e forward for Board approv al and adoption by the end of June 2022. -Div ersify membership among HAC’s Board of Directors to improv e representation and inclusion of the many different indiv iduals, communities, neighborhoods, and artists who make up Hillsborough. -Dev elop meaningful relationships with BIPOC artists and communities in order to elev ate their work and equitably partner on HAC programs; securing resources necessary to follow DEIA best practices is crucial to this. -Continue to strategically improv e HAC’s public ev ents through the consolidation of efforts where sharing resources among programs is feasible and in the best interest of maximizing ev ent v isitation, audience impact, financial support, and staff/v olunteer time. -Continued focus on quality of program deliv ery, rather than quantity, through the ongoing ev aluation of ROI for each program and making adjustments to focus areas to ensure alignment with HAC mission and the needs of the community. -Stabilize the management of HAC’s ongoing serv ices by exploring DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE opportunities to hire a part-time Program/Volunteer Coordinator to support the two existing full-time employees who are currently carrying the burden of all program & v olunteer ov ersight. -Ongoing adoption and updating of best practices in arts administration, including v olunteer recruitment, training, and engagement, as well as fundraising, marketing, and arts education. -Explore opportunities for expanded physical footprint, which is already underway through HAC’s lease of office space at C3 Hillsborough. -W ork with local organizations, schools, leaders, and community groups to build an inclusiv e and accessible outreach program to encourage participation and arts engagement, especially from populations of Northern Orange County and others residing outside of the immediate downtown Hillsborough area. -Expand collaborations with other local non-profits, arts agencies, and cultural organizations, such as Orange County Historical Museum, Alliance for Historic Hillsborough, Burwell School, Eno Arts Mill/Orange County Arts Commission, and more, to streamline efforts and reduce duplication of serv ices where ov erlap may be most strategic. -Rev ise and implement a strategic marketing plan to raise ov erall awareness of HAC’s mission, brand, and programs through a v ariety of channels and opportunities. HAC has had incredible success since 2021 through organic efforts and the inv estment in a dedicated full- time Marketing Director, so expanding to include paid adv ertising strategies is a key goal. -Continue adjusting methods for thoroughly tracking audience and demographic data for internal analysis and use by HAC for planning, reporting, and fund dev elopment. -Identify and secure new rev enue streams to ensure financial sustainability of our expanded operations, including the ongoing launch of our new Sponsorship Program and Sustainer Giv ing Program. -Explore additional partnerships and funding sources through foundations with grants applicable to our mission and v ision. Grassroots operational support will help HAC retain the professional staff necessary to achiev e these goals during this piv otal moment of growth. HAC's programs hav e made great strides in the past fiscal year primarily because of the inv estment in multiple staff and expanded operations. How will you evaluate whether or not your goals have been met? HAC is committed to adopting best practices with nonprofit data collection and ev aluation in an ongoing way. Program and impact ev aluation is a collaborativ e process among HAC staff and board who maintain strong relationships with the artists, schools, families, and neighborhoods that HAC serv es. Polls and surv eys are used to solicit feedback from ev ent participants, donors, v olunteers, and community partners. During planning months, collected data helps to modify and improv e programming for future ev ents. Financial impact is analyzed on a monthly basis with profit and loss reports, and progress towards strategic goals are rev iewed at quarterly board meetings. Sustained demand and support for HAC programs and DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE serv ices will be a strong indicator of progress towards goals. As a community-oriented nonprofit, HAC knows that the arts a driv er of economy and tourism, and when local businesses and residents are thriv ing, more support and resources are av ailable to further artistic mission. Thus, HAC often analyzes economic and v isitation statistics to help determine impact. Statistics collected in 2021 indicate that partnering artists, v enues, and restaurants rely heav ily on HAC programs to hit their monthly goals. Through HAC's Last Fridays & the Art W alk (LFAW ) participating v enue poll at the end of 2021, the first full season under HAC's expanded model, local restaurants & bars reported at least 35% av erage increase in sales during LFAW compared to normal Fridays. Many restaurants hav e had to expand outdoor dining and reserv ation times to accommodate the spike in demand they experience during LFAW . Additionally, Art W alk v enues reported up to 80% av erage increase in v isitation during LFAW compared to normal Fridays. HAC’s Gallery & Gift Shop (G&GS) serv es as a year-round point-of- entry for HAC and the Northern Orange County arts community as a whole. During major public programs, the G&GS is an essential information hub and tourism resource. As such, HAC is committed to closely tracking the impact of arts programming on our own brick- and-mortar v enue as well. In 2021, av erage retail sales at the G&GS during LFAW experienced a 277% increase compared to av erage daily sales not occurring during LFAW . Av erage v isitation to the G&GS during the 2021 season of LFAW experienced a 469% increase compared to av erage daily v isitation not occurring during LFAW . Throughout 2021, v isitation and rev enue generated by the G&GS soared, setting records and surpassing stretch goals for the year. The G&GS is currently operating at maximum capacity, representing ov er 55 local artists with new applications receiv ed nearly ev ery week. Results from quantitativ e data tracked through in-person polls, responses to registration forms, and surv eys from partners consistently align with HAC's digital marketing analytics. Since spring 2021, when HAC began making significant marketing inv estments and programmatic changes, social media followers hav e increased by at least 20%. Most web traffic is directed from manual input, Google, and social media. HAC has hundreds of Google searches and thousands of profile v iews each month. These positiv e results hav e reassured HAC that inv esting in multiple staff allows for much greater impact and must be prioritized to sustain programs. How do you promote and publicize the work of your organization? HAC’s programs are designed to be accessible, div erse, inclusiv e, and offer something appealing for ev eryone. Hillsborough is a socio- economically, racially, and culturally div erse community with strong rural-agricultural roots, a large population of retired adults, and a growing population of young families and urban professionals. Like many communities in North Carolina, we hav e experienced exponential growth ov er the past decade. HAC’s programming has become essential to Hillsborough’s cultural identity, helping to break DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE barriers and build bridges within our communities. All marketing efforts take into consideration this unique landscape of audiences and are intended to ensure the organization is a known resource and trusted arts partner within Hillsborough and Orange County. Since hiring experienced marketing & dev elopment staff in 2021, HAC has engaged audiences in a highly strategic manner, while lev eraging the impact of grassroots marketing. Nearly all current marketing efforts are organic, low-cost adv ertising strategies, helping stretch the budget for greater programmatic impact. Staff and board hav e fostered relationships with Hillsborough’s business and arts community to ensure broad inv olv ement in programs, and HAC features content submissions from partnering arts & culture v enues on website and social media pages. For Last Fridays in particular, HAC has seen a significant increase in engagement and artist representation by dev eloping a strong marketing platform for showcasing the collectiv e efforts of HAC and partnering artists/v enues. For the current fiscal year, HAC has been committed to a highly sustainable approach to marketing and adv ertising, in order to meet the increased demand for serv ices while strategically allocating limited financial resources. By extending marketing efforts to include more paid channels in the upcoming fiscal year, HAC will be able to re-engage audiences that are not as activ e on social media or other modern digital platforms. Marketing strategies employed by HAC include: -Driv ing traffic to HAC website & ensuring relev ant content with regular updates (10,000+ v iews/year) -Posting on HAC social media (40,000+ av erage reach/year; primarily utilizing Facebook & Instagram) -HAC monthly e-newsletter (5,300+ distribution list with 45% open rate) -HAC quarterly donor e-newsletter (100+ highly engaged distribution list) -On-site marketing at HAC ev ents and at the Gallery & Gift Shop (30,000-40,0000+ v isitors/year) -Activ ation of HAC Info Booths at signature HAC programs and other community ev ents -Printed signage, rack cards, flyers, and yard signs -Press packages with high-quality photography and announcements to extensiv e list of media outlets -Postings to 20+ community calendars to ensure inclusion & awareness of tourism-driv ing ev ents -Cross-promotions with local businesses/community groups -Artistic inspiration boards & educational content shared through Pinterest and Youtube -Radio and/or TV adv ertising -Print adv ertising or features in print publications, including newspapers and magazines -Paid social media adv ertising -Partnering with local photographers and v ideographers to produce DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE high-quality promotional v ideos and photos to capture the essence of HAC programs Please describe efforts by your organization to generate revenue. HAC holds sev eral community fundraising campaigns throughout the year, with major direct appeals in Late Spring and Late Autumn. These efforts can raise up to $20,000 per campaign, but fluctuate depending on other activ e fundraising strategies. In Fall 2021, HAC purchased a subscription to its first-ev er CRM (donor database) and launched a new Sustainer Giv ing Program for indiv idual donors. This program offers v arying giv ing lev els and benefits to ensure best practices with stewardship and ongoing donor engagement. Currently, HAC has 67 Monthly/Annual Sustainers and has secured an additional $6,000 from one-off donors in support of HAC’s programs this fiscal year, through a "suggested donation" initiativ e at free/public ev ents. In January 2022, HAC activ ated a new Annual Sponsorship strategy that is designed to prov ide stable cash flow, while offering businesses an opportunity to market themselv es in the context of HAC's highly v isible programs. These major improv ements within HAC's approach to fundraising are a result of collaborativ e efforts between the Executiv e Director, Marketing Director, and sev eral board members. Other strategies include 1-2 artwork raffles per year, as well as a "round-up" option at HAC's Gallery & Gift Shop (G&GS) that offers customers the opportunity to collectiv ely make a big difference with just a few cents. Since March 2021, funds raised from the "round-up" initiativ e total ov er $1,300 to date. HAC's G&GS is primarily a v enue intended to promote and generate steady income for local artists through sales of original artwork on consignment. Through the consignment partnership agreements, HAC retains a portion of each sale of artwork, which helps to off-set the costs of operating the G&GS, as well as the ongoing maintenance and improv ement of the v enue so that sales may continue to flourish. In calendar year 2021, the HAC G&GS had its most successful year to date, exceeding rev enue and v isitation goals that had been set as stretch goals for the year. This is largely due to HAC's inv estment in hiring a paid Gallery & Gift Shop Manager to stabilize operations for consistent ov ersight and marketing growth. Vendors and partnering v enues/businesses help off-set program costs through participation and application fees. W orkshops are paid for by suggested donation or small fees, ensuring financial accessibility for all audiences. HAC maintains relationships with local agencies, such as the Town of Hillsborough and its Tourism Board, to negotiate contract serv ices that benefit the community. As a result of the Board’s decision to employ multiple staff, HAC is poised to manage a robust fundraising program. This team of experienced arts administrators work together to identify top funding needs and create strategic cases for support that inv ite the community to play an activ e role and become inv ested in the arts ev ents they so deeply cherish. W ith Grassroots general operating support to ensure staff retention, HAC leadership will be able to focus DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE on leading the organization towards a more sustainable future by building upon the momentum of Sponsorship and Sustainer programs, fostering relationships with new foundations, and growing rev enue-driv ing program strategies. Resumes of artists/administrators Mollie_C._Thomas_Comprehensiv e_Resume_June_2022.pdf Iv ana_Bev eridge_Resume.pdf Board of Directors List FY21-22_Hillsborough_Arts_Council_Board_List_for_Grants_Updated_6.2.22.pdf IRS Tax Exemption 501-c3_Determination_-_HAC.pdf Publicity Samples 2022_LFAW _Rack_Card.pdf FY22_LFAW _OnePager_JUNE24.pdf.pdf HAC_-_Press_Release_-_2022_Last_Fridays_the_Art_W alk.pdf FY22_Dec21_SolsticeLanternW alk_OnePager.pdf W oASplash_GGOnePager_Register.pdf W ork Samples W illiam_Dav is_2021_Our_Arts_Poem.pdf Liv ing_Arts_Dancewav e.pdf Blue_Muse_Timothy_Duffy_Music_Maker_Foundation.png School_of_Rock_Chapel_Hill_House_Band.png 123_Puppetry_Solstice_Lantern_W alk.JPG Video Sample: External Link 1 https://v imeo.com/693756541 Video Sample: External Link 2 https://youtu.be/DM2Oy4acjj8 Video Sample: External Link 3 https://v imeo.com/692676123 Letters of support (optional) The_Colonial_Inn_Letter_of_Support_-_HAC_May_2022.pdf Letter_of_Support_Tom_Stev ens_2022.pdf Letter_of_Support_W illiam_Dav is_signed_1.pdf DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE