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HomeMy WebLinkAboutAgenda 11-11-2021; 1 - Food Systems Community & Economic Development Update ORANGE COUNTY BOARD OF COMMISSIONERS ACTION AGENDA ITEM ABSTRACT Meeting Date:November 11, 2021 Action Agenda Item No. 1 SUBJECT: Food Systems Community & Economic Development Update DEPARTMENT: North Carolina Cooperative Extension Service ATTACHMENT(S): Presentation Overview and PowerPoint Subject Area Summaries INFORMATION CONTACT: Mike Ortosky, Community Development Agent, (919) 245-2336 Mart Bumgarner, Orange County NC Extension, Agriculture Agent James Watts, Weaver Street Market Coop Sue Ellsworth, WE Power/Piedmont Food Processing Center Eric Hallman, Piedmont Food Processing Center Ashley Heger, Orange County Food Council Tyrone Fisher, Orange County Extension Director PURPOSE: To receive a presentation and discuss regional food and agricultural systems status, COVID effects, current initiatives, trends and directions. BACKGROUND: There has been growing interest in recent years around local and regional food systems and the extent to which a more proximate, deep, diverse, and equitable system is possible. The recent pandemic has further illuminated issues, challenges, and also opportunities within the economic, social, and environmental aspects of food systems. North Carolina, and Orange County in particular, has led many advances over the years in sustainable food systems and agriculture. In the current environment, values and demand are changing rapidly, creating the need for effective responses in policy, funding, education, and advocacy. Informed collaborative regional efforts, based on trusted community relationships, are critical in the development of more resilient food systems. FINANCIAL IMPACT: There is no financial impact with receiving the presentation and discussion. The economic impact potential of capturing more business components of the food system in Orange County and the region is significant. While the state and region continue to have enormous agricultural production potential, there is tremendous opportunity for growth in other major sectors such as processing, distribution, market development, and waste streams. Incubating, retaining, and attracting appropriate food system businesses results in greater 1 demand for local agricultural product while creating primary contributory businesses that represent employment growth and an expanded and diversified tax base. SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goal is applicable to this item:  GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY The creation and preservation of infrastructure, policies, programs and funding necessary for residents to provide shelter, food, clothing and medical care for themselves and their dependents. Equally important as economic growth, local agriculture and food systems have the effect of connecting local communities around the basic commonality of producing and consuming food. Reconciliation of the recent disconnect between ourselves and our food sources has the added benefit of creating common ground among all residents within that system. ENVIRONMENTAL IMPACT: The following Orange County Environmental Responsibility Goal impacts are applicable to this item:  ENERGY EFFICIENCY AND WASTE REDUCTION Initiate policies and programs that: 1) conserve energy; 2) reduce resource consumption; 3) increase the use of recycled and renewable resources; and 4) minimize waste stream impacts on the environment.  CLEAN OR AVOIDED TRANSPORTATION Implement programs that monitor and improve local and regional air quality by: 1) promoting public transportation options; 2) decreasing dependence on single-occupancy vehicles, and 3) otherwise minimizing the need for travel. In responding to shifting values and demand, local agriculture and food systems tend to embrace the principles and ethics of low-impact, naturally grown, and regenerative practices resulting in healthier climate, land, food, and people. Proximity creates greater awareness and appreciation of these practices as well as the practitioner and consumer neighbors. RECOMMENDATION(S): The Manager recommends that the Board receive the presentation and discuss as appropriate the importance and benefits of local and regional food systems and policies, funding, education, and advocacy efforts in the area of community and economic development. 2 Food Systems – Community & Economic Development Local & Regional Update Orange County Board of Commissioners November 11th, 2021 Mike Ortosky Community Development Agent Orange County NC Cooperative Extension with panelists: Sue Ellsworth – WE Power / Piedmont Food Processing Center Eric Hallman – Piedmont Food Processing Center Ashley Heger – Orange County Food Council James Watts – Weaver Street Market Coop Mart Bumgarner – Orange County NC Cooperative Extension This presentation is about community & economic development that is based in local food and agriculture – it is about relationship. Current environmental and social crises illuminate the most significant problem with our industrial food system; a loss of relationship. Our early evolutionary history is characterized by an intimate relationship with our food sources, resulting in close cultural relationships. The agricultural and industrial revolutions have affected a disconnect. In spite of extraordinary gains in our standard of living, there have been equivalent negative relational consequences. Reconciliation of that lost relationship is critical to establishing a sustainable and resilient society. There has been growing interest in recent years around local and regional food systems and the extent to which a more proximate, deep, diverse, and equitable system is possible. North Carolina, and Orange County in particular, have led many advances over the years in sustainable food systems and agriculture. In the current environment, values and demand are changing rapidly, creating the need for effective responses in policy, funding, education, and advocacy. Informed collaborative regional efforts, based on trusted community relationships, are critical in the development of more resilient food systems. The economic impact potential of capturing more business components of the food system in Orange County and the region is significant. While our state and region continue to have enormous agricultural production potential, there is tremendous opportunity for growth in other major sectors such as processing, distribution, market development, and waste streams. Incubating, retaining, and attracting appropriate food system businesses results in greater demand for local agricultural product while creating primary contributory businesses that represent employment growth and an expanded and diversified tax base. Equally important as economic growth, local agriculture and food systems have the effect of connecting local communities around the basic commonality of producing and consuming food. Reconciliation of the recent disconnect between ourselves and our food sources has the added benefit of creating common ground among all citizens within that system. 3 In responding to shifting values and demand, local agriculture and food systems tend to embrace the principles and ethics of low-impact, naturally grown, and regenerative practices resulting in healthier climate, land, food, and people. Proximity creates greater awareness and appreciation of these practices as well as our practitioner and consumer neighbors. We are experiencing a unique time in history. Awareness and values are changing, demand is changing and our response must also change. Notes from slide presentation: Food System Components Production: farmers growing / producing agricultural products Processing: value-added processes (washing, packing, processing derivative products) Distribution: aggregation & distribution of product from field to consumer Markets: food service (restaurants & institutions) & consumer (grocery & convenience stores) Waste: composting of food waste, using “2nd grade products”, extracts, etc. Local Economy  a local economy is a radius of about an hour drive from job centers  money is always leaking from the economy  goal: create, grow, and attract primary contributory businesses – increase inflow  locally owned businesses help keep money in the local economy longer Trends  food systems increasingly seen as a comprehensive industry  food systems recognized as community & economic development opportunity  changing technology in agriculture (examples): o controlled environment agriculture (growing indoors) o cellular agriculture (products from cell cultures)  food and agriculture are growing components of land planning / the built environment  greater interest in funding all aspects of the food system (grants, loans, impact capital)  heightened awareness of issues in the food system (resilience, climate, access, fair labor)  COVID COVID Impacts  Major disruption in market, demand, and supply chains  Illuminated vulnerable portions of the industrial food  Illuminated inequities on the “human side” of the food  Affected our concepts of food, health, social interaction, community, how we value workers, and the nature of work itself. 4 Resources / Initiatives  Piedmont Food Processing Center – culinary incubator and shared use kitchen  Breeze Farm (270-acre research / education / incubator Farm)  Ag Grant Program ($700,000+/- & 70+ recipients to date)  Ag Summit (sustainable ag conference each February)  Orange County Food Council  Universities (each of the major universities in the triangle area have ongoing food system efforts in both outreach and academia in diverse departments)  Regional Interest in the Triangle Area (Orange, Durham, Wake, and surrounding rural counties – comprehensive efforts underway to collaborate)  TJCOG (Comprehensive Economic Development Strategy – food systems as one component)  Regional Economic Development Partnership for Food Systems (initiative underway to develop)  USDA – AMS – Regional Food Systems Partnerships Grant  US EDA Build Back Better Regional Challenge 5 FO O D S Y S T E M S – C O M M U N I T Y & E C O N O M I C DE V E L O P M E N T MI K E O R T O S K Y – C O M M U N I T Y D E V E L O P M E N T A G E N T – N C C O O P E R A T I V E E X T E N S I O N 6 BA C K G R O U N D • Th i s p r e s e n t a t i o n i s a b o u t c o m m u n i t y & e c on o m i c d e v e l o p m e n t t h a t i s b a s e d i n lo c a l f o o d a n d a g r i c u l t u r e – i t i s a b o u t r e l a t i o n s h i p • Th r o u g h o u t a l m o s t a l l o f o u r h i s t o r y a s h u m a n b e i n g s w e ' v e h a d a v e r y c l o s e re l a t i o n s h i p w i t h o u r f o o d ; b o t h p h y s i c a l l y a n d f u n c t i o n a l l y . • Mo s t r e c e n t l y w i t h t h e a d v e n t o f i n d u s t r i al i z e d t r a n s p o r t a t i o n , p o s t - w a r s u b u r b a n sp r a w l , z o n i n g o f s e p a r a t e l a n d u s e s , an d t h e I n t e r s t a t e H i g h w a y S y s t e m , f o o d pr o d u c t i o n i n t h e U S h a s b e e n e x c l u d e d a n d d i s t a n c e d f r o m o u r c o m m u n i t i e s (for th e f i r s t t i m e i n t h e h i s t o r y o f h u m a n i t y ) . • Am i d s t a d i v i d e d P L E E G S l a n d s c a p e w e h a ve a g r o w i n g d e s i r e / d e m a n d f o r a m o r e pr o x i m a t e , d i v e r s e , a n d e q u i t a b l e f o o d s y s t e m , a n d t h e c l o s e r s o c i a l r e l a t i o n s h i p s th a t c o m e w i t h i t . Th e p a n d e m i c h a s c r i t i c a l l y i l l u m i n a t e d f r a g i l i t i e s a n d i n e q u i t i e s in o u r f o o d s y s t e m , e x p o s i n g t h e n e e d a n d o p p o r t u n i t y f o r c h a n g e . H o w d o w e re c o n c i l e t h a t d i s c o n n e c t ? • We a r e e x p e r i e n c i n g a u n i q u e t i m e i n h i s t or y . A w a r e n e s s a n d v a l u e s a r e c h a n g i n g , de m a n d i s c h a n g i n g a n d o u r r e sp o n s e m u s t a l s o c h a n g e . 7 VA L U E - A D D E D F O O D I N D U S T R Y Pr o d u c t Pr o c e s s i n g Di s t r i b u t i o n Re t a i l S a l e s Ma r k e t i n g 8 FO O D S Y S T E M S CO M M U N I T Y & E C O N O M I C D E V E L O P M E N T OP P O R T U N I T Y I N E A C H C O M P O N E N T PR O D U C T I O N PR O C E S S I N G DI S T R I B U T I O N MA R K E T S WA S T E 9 LO C A L E C O N O M Y LE A K Y B U C K E T T H E O R Y • bu c k e t = l o c a l / r e g i o n a l e c o n o m y • wa t e r = m o n e y ( v a l u e ) • a l o c a l e c o n o m y i s a r a d i u s o f ab o u t a n h o u r d r i v e f r o m j o b ce n t e r s • mo n e y i s a l w a y s l e a k i n g f r o m t h e ec o n o m y • cr e a t e , g r o w , a n d a t t r a c t p r i m a r y co n t r i b u t o r y b u s i n e s s e s – i n c r e a s e in f l o w • lo c a l l y o w n e d b u s i n e s s e s h e l p k e e p mo n e y i n t h e l o c a l e c o n o m y lo n g e r • th e w e a l t h o f a l o c a l e c o n o m y i s re p r e s e n t e d b y t h e a m o u n t o f wa t e r i n t h e b u c k e t 10 TR E N D S • FO O D S Y S T E M S A S C O M P R E H E N S I V E I N D U S T R Y • CO M M U N I T Y & E C O N O M I C D E V E L O P M E N T O P P O R T U N I T Y • CH A N G I N G S C A L E S & T E C H N O L O G I E S • CO N T R O L L E D E N V I R O N M E N T A G R I C U L T U R E • CE L L U L A R A G R I C U L T U R E • FO O D & L A N D P L A N N I N G • GR E A T E R I N T E R E S T I N F U N D I N G A L L A S P E C T S O F F O O D S Y S T E M • HE I G H T E N E D A W A R E N E S S O F I N N E F I C I E N C I E S & I N E Q U I T I E S I N F O O D S Y S T E M • CO V I D 11 CO V I D MA J O R D I S R U P T I O N I N M A R K E T , D E M A N D , A N D S U P P L Y C H A I N S fo o d s e r v i c e : r e s t a u r a n t s & i n s t i t u t i o n s ( ho s p i t a l s , s c h o o l s , e l d e r c a r e ) co n s u m e r : g r o c e r y & c o n v e n i e n c e s t o r e s IL L U M I N A T E D V U L N E R A B L E P O R T I O N S O F I N D U S T R I A L F O O D S Y S T E M “j u s t - i n - t i m e ” d i s t r i b u t i o n - l a c k of d e p t h & a d a p t a b i l i t y ( b a l l a s t ) IL L U M I N A T E D I N E Q U I T I E S O N T H E “ H U M A N S I D E ” ag & f o o d s e r v i c e w o r k e r s / e q u i t a b l e a c c e s s AF F E C T E D O U R C O N C E P T S O F F O O D , H E A L T H , S O C I A L I N T E R A C T I O N , CO M M U N I T Y , H O W W E V A L U E W O R K E R S , A N D W O R K I T S E L F – Robert Re i c h C o m m e n t a r y 12 RE S O U R C E S , & I N I T I A T I V E S • Pi e d m o n t F o o d P r o c e s s i n g C e n t e r – cu l i n a r y i n c u b a t o r a n d s h a r e d u s e k i t c h e n • WE P o w e r – ne t w o r k o f w o m e n - o w n e d f o o d e n t r e p r e n e u r s • Br e e z e F a r m – 27 0 - a c r e I n c u b a t o r F a r m • Ag G r a n t P r o g r a m - $7 0 0 , 0 0 0 + / - & 7 0 + r e c i p i e n t s t o d a t e • Ag S u m m i t – su s t a i n a b l e a g c o n f e r e n c e e a c h F e b r u a r y • Or a n g e C o u n t y F o o d C o u n c i l • UN I V E R S I T I E S – e a c h o f t h e m a j o r u n i v e r s i t i es i n t h e t r i a n g l e a r e a h a v e o n g o i n g f o o d s y s t e m ef f o r t s i n b o t h o u t r e a c h a n d a c ad e m i a – i n d i v e r s e d e p a r t m e n t s • RE G I O N A L I N T E R E S T I N T R I A N G L E – O r a n g e , D u r h a m , W a k e , a n d s u r r o u n d i n g r u r a l c o u n t i e s – co m p r e h e n s i v e e f f o r t s u n d e r w a y t o c o l l a b o r a t e • TJ C O G – C o m p r e h e n s i v e E c o n o m i c D e v e l o p m e n t S t r a t e g y ( C E D S ) • Re g i o n a l E c o n o m i c D e v e l o p m e n t P a r t n e r s h i p f o r F o o d S y s t e m s • US D A – A M S – R e g i o n a l F o o d S y s t e m s P a r t n e r s h i p s G r a n t • US E D A B u i l d B a c k B e t t e r R e g i o n a l C h a l l e n g e 13 FO O D S Y S T E M S I N F R A S T R U C T U R E SP A C E F O R I N C U B A T I N G , G R O W I N G , A N D R E L O C A T I N G B U S I N E S S E S 14 OP P O R T U N I T Y B E Y O N D C O V I D • Be t t e r f o o d s y s t e m • Pr o x i m a t e • De e p • Di v e r s e . ( d i v e r s i t y = r e s i l i e n c y ) • Eq u i t a b l e • So c i a l I m p l i c a t i o n s • Re c o n n e c t i o n • Fo o d • Ea r t h • On e a n o t h e r • Po w e r o f P r o x i m i t y 15 MI K E O R T O S K Y Or a n g e C o u n t y C o o p e r a t i v e E x t e n s i o n Hi l l s b o r o u g h , N C 91 9 - 2 4 5 - 2 3 3 6 o 91 9 - 2 7 0 - 6 5 2 8 c jm o r t o s k @ n c s u . e d u 16 Piedmont Food Processing Center (PFPC) identifies female food entrepreneurs are more likely to close their businesses than male food entrepreneurs. 2018 2020 2017 WE Power Food is formed. Shared vision and goals established. Additional funding is provided by PFPC and the USDA Rural Business Development Grant. PFPC convenes round-table discussions with women in food businesses, entrepreneurship programs and public office. WE Power Food is led by women food entrepreneurs with the intent of creating a strong network and developing resources for female-owned food businesses. WE Power Food applies for and receives its first grant from NC IDEA. WE Power Food monthly meetings continue. New members are recruited to ensure a broad spectrum of female food entrepreneurs are represented. WE Power Food in collaboration with PFPC develops a scholarship program to provide opportunity to a start-up female food company. The first scholarship is awarded to a female-owned start-up, Jeddah's Teas. 2019 WE Power Food creates Facebook group page in order to assist more producers with their immediate needs. Members no longer need to wait for monthly meetings to address issues. WE Power Food launches WE Power Food website independent of PFPC (www.wepowerfood.org) WE Power Food develops relationships with Durham Tech Small Business Center and Alamance Community College and the Women's Business Center of Fayetteville WE Power Food launches online store selling gift boxes of members' products. The boxes include over 20 female- owned businesses. Over 120 boxes are sold during November and December of 2020. 2021 WE Power Food is featured on Spectrum News 1 and WRAL's Tar Heel Traveler. WE Power Food is highlighted in Chapel Hill Magazine's Food & Drink issue. WE Power Food receives a second grant from NC IDEA. WE Power Food is recognized as a nonprofit organization in the State of North Carolina and forms its first board. WE Power Food continues to provide resources to over 160 members. WE Power Food makes its national debut at the 2021 Food Incubation Summit, the largest network of kitchen incubators and commercial kitchens in the world. "As a small business owner, I work mainly by myself and WE Power has given me a sense of community with other women food entrepreneurs. We share information, help problem solve, and lift each other up during each meeting. Any gathering with this group is time well spent as a business owner and feeds my soul as a woman." 0 20 40 60 80 100 120 FM Active Inactive 17 How we work Who is at the table: WE Power is led and designed by women. The group welcomes all people interested in creating a more equitable environment where small food businesses thrive and everyone has the opportunity to succeed. Collective problem solving: We believe in the power of listening and collaboration. WE Power depends on a diversity of lived experiences to help identify issues and develop innovative solutions. Network building: Partnering with service providers, local governments, community supporters and allies to build an environment that empowers women food entrepreneurs. Holding space: Monthly meetings provide a safe space for sharing resources and information, building relationships and fostering ideas. Recognition: Women experience the world differently across race, religion, gender-identity, and class. Additionally, WE Power recognizes that all marginalized communities experience barriers that can limit success and create unsafe environments. While our focus is on women in food business, we welcome and value all people. Goals Grow the network of women food entrepreneurs in North Carolina. Create a resource guide for women entrepreneurs in food business at all levels. Women food entrepreneurs face different barriers based on race, gender, ethnicity, location and income. Resources designed and compiled by WE Power will aim at breaking down barriers and increasing access to opportunities for women food entrepreneurs. Develop a series of training workshops with a focus on breaking down barriers faced by women of all backgrounds in food businesses. Share resources and best practices with other food incubators through a “train the trainer” model to enable these incubators to better assist and serve women food entrepreneurs. Create a safe space where women food entrepreneurs of all backgrounds and experiences can share information and lessons learned in addition to developing strong support networks. Reduce the number of women food entrepreneurs closing their businesses and increase the number of women of color clients at Piedmont Food Processing Center. 18 The Piedmont Food Processing Center inspires and guides entrepreneurs launching food businesses. With a decade of experience, we provide the encouragement, support, and resources that have launched over local food companies. Since 2018, of our start-ups are still in business. We’ve launched national companies and dozens of successful local brands, supported your favorite food trucks, and assisted the best caterers in the area. ... "Piedmont Food Processing Center is an amazing place! It gave us a low risk way to get started." Patrick Mateer, Founder, Seal The Seasons O U R E N T R E P R E N E U R S B U I L D I N G T H E L O C A L E C O N O M Y OVER $2 MILLION ANNUALLY IN RETAIL VALUE PRODUCED 250 75 %4 19 National reputation for supporting food entrepreneurs Leader in shared-use kitchen operations and food safety. Providing educational opportunities, scholarships, loans, and mentorship. Home of WE Power Food, the support network for women food entrepreneurs. Home of NC-NIK, the NC network of incubator kitchens. OUR IMPACT $425,511In grant funding since 2017 Management Team L. Eric Hallman, Executive Director Sue Ellsworth, Manager Susan Connaughton, Project Coordinator 500 Valley Forge Road Hillsborough, NC 27278 www.pfapnc.org info@pfapnc.org 919-241-4212 Board of Directors James Watts, Chair – Weaver Street Market Barry Jacobs, Vice Chair –Former O.C. Commissioner Leila Wolfram – Durham Co-Op Market Heidi Carter – Durham County Commissioner Sally Greene -Orange County Commissioner PFPC Clients come fromPFPC Clients come from across central NCacross central NC Average monthly number of clients Client Ownership- Ethnicity 20