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Home My WebLink AboutAgenda - 05-04-2021; 4-f - 2027 World University Games Update 1 ORANGE COUNTY BOARD OF COMMISSIONERS ACTION AGENDA ITEM ABSTRACT Meeting Date: May 4, 2021 Action Agenda Item No. 4-f SUBJECT: 2027 World University Games Update DEPARTMENT: County Manager ATTACHMENT(S): INFORMATION CONTACT: Background Materials Bonnie Hammersley, 919-245-2300 Hill Carrow, CEO, NCBC PURPOSE: To receive information and an update on North Carolina's progress in the bid process for the 2027 World University Games, an event of the International University Sports Federation (FISU). BACKGROUND: The North Carolina Bid Committee (NCBC) is working to bring the world's largest event for student-athletes to North Carolina and specifically the Triangle area. In recent months, the NCBC has received requests for presentations to local groups interested in the bid and prospects for the Games. The NCBC has presented to the Durham Sports Commission (DSC) Board of Directors, the North Carolina Travel and Tourism Board, the Planning and Legislative Committee of GoTriangle, and the Cary Chamber of Commerce Board of Directors. FINANCIAL IMPACT: There is no immediate financial impact related to this discussion. SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goal is applicable to this item: • GOAL: ENABLE FULL CIVIC PARTICIPATION Ensure that Orange County residents are able to engage government through voting and volunteering by eliminating disparities in participation and barriers to participation. ENVIRONMENTAL IMPACT: There is no Orange County Environmental Responsibility Goal impact related to this discussion. RECOMMENDATION(S): The Manager recommends that the Board receive this information. 2 Biz: Triangle bids for University Games Mar 5, 2021, 6:OOam EST a , Y Triangle bids for University Games — at epic time Decades after landing the U.S. Olympic Festival, the Triangle is gunning for another international event. The market is the U.S. candidate for the 2027 Summer World University Games, which will include around 7,000 athletes and 3,000 coaches and support staff. The only American city to host the event was Buffalo in 1993. Hill Carrow, the chair of the North Carolina Bid Committee, calls the nomination "a major milestone achievement for the Triangle" and notes that North Carolina has never been the U.S. candidate for such an international event. Carrow led the effort to win the Olympic Festival in 1987, a time when the area was far less known on a national stage. The Festival led to the ramping up of finishing Interstate 40 from Raleigh to Chapel Hill and organizers planted flowers along key intersections — a tradition that continues. The games themselves were a treat for sports fans, from the basketball games at the Smith Center and to Olympian Greg Louganis diving in Cary. Carrow said South Korea is believed to be the prime competition for the University Games event. And noting the anniversary of the Olympic Festival in 2027, he said, "That is clearly an omen that we need to win." Dane Huffman Managing Editor Triangle Business Journal lk \\�Summer World University Games FISU Quick Facts FISU • Description: International sporting and cultural festival which is staged every two years in the odd year • Scope:The largest global multisport event for student-athletes • Stature: Internationally second only to the Summer Olympic Games • Rightsholder: International University Sport Federation (FISU), the international governing body for university sport, located in Lausanne, Switzerland • U.S. Member: U.S. International University Sport Federation (USIUSF), based in Orlando • FISU Events: Summer World University Games, Winter World University Games, and global sport championships in 30 different sports • Principle: FISU events are designed to encourage student-athletes from around the world to combine high sports performance with their intellectual pursuits • Required Sports: 15 total including Archery, Artistic Gymnastics,Athletics (Track& Field), Badminton, Basketball, Diving, Fencing,Judo, Rhythmic Gymnastics,Swimming,Table Tennis,Taekwondo,Tennis,Volleyball,Water Polo • Optional Sports:Three proposed by the LOC: Baseball/Softball, Football (Soccer), and Rugby 7s • Duration: 13 days • International Participation: 150 countries or more • Athletes: Over 7,000 student-athletes • Official Delegation:Adding national team coaches, managers, administrators, Chef de Missions, etc.to the athlete count brings the total delegation to approximately 10,000+ • Media: Broadcast in over 120 countries drawing more than 300 million viewers;with an Internet audience over 10 million • Ages: Student-athletes must be at least 17 and less than 28 years of age on January 1st in the year of the event • Olympic Elements:Award Ceremonies, Mascot, Opening&Closing Ceremonies,Theme Song,Torch Relay, Cultural Festival, and Educational Program • Major Non-sport Venues:Athletes Village, Opening/Closing Ceremonies venue, Broadcast/Media Center • Volunteers:Approximately 20,000 • Spectators: Recent Games have included as many as 600,000 spectators and almost 750,000 tickets sold • Economic Impacts:The 2015 Gwangju, South Korea, Games reported economic impacts of US$393 million and the 2017 Taipei Games reported economic impacts of US $153.5 million • Upcoming Host Cities: Chengdu, China (Summer) 2021; Lucerne, Switzerland (Winter) 2021; Lake Placid, NY, USA(Winter) 2023; Ekaterinburg, Russia (Summer) 2023, 4 2027 World University Games North Carolina Projections Prospective Dates: Tuesday, July 13 — Sunday, July 25, 2027 Delegation —Athletes, Coaches, Support Staff: 10,000 ►Officials, Judges & Referees: 1,500 FISU Executives, Staff, and Member VIPs: 600 Countries Represented: 150 LOC Staff: Up to 100 Volunteers: 20,000 ►Venues: 56 Spectators/Attendees: 600,000 Tickets Sold: 750,000 Economic Impacts: $150 million National & International Media Attending: 1,500 ►TV Broadcast: 150 countries across 6 continents 0-TV Audience: 400 million viewers ►TV Coverage: 3,000+ hours ► Internet Coverage: Over 1,000 hours Internet Audience: 20 million views ► Budget: Approximately $99 million � W. 1+ ' Tdi+vdiiu �i i'ii II 1 1 1 11 • I ii Ali il:ili Il�iiii l�� F k- ' yu'��.� Jil�i ,,'1'i•'1•'1�Ir iiJ J ��✓ •k 1 I 1 f i F¢FI .1 - 0 5 WORLD UNIVERSITY GAMES The Opportunity: Benefits of the World University Games for North Carolina's Triangle Region • Extensive international broadcast exposure • Worldwide attention focused on the Triangle • Substantial national and international media coverage • Hosting of participants and visitors from over 150 countries • Major, positive economic impacts totaling over $150 million • Visitor spending at hotels, restaurants, retail, attractions, and more • Significant new employment and volunteer opportunities • Triangle universities highlighted globally as premier educational institutions • International students given extended exposure to Triangle universities • Triangle region featured in 6-year global marketing campaign Huge platform that can be leveraged to expedite completion of longstanding major regional projects • Relationships with top U.S. and international sports leaders lay groundwork for future events • Triangle's sports tourism capabilities and reputation taken to the next level • Increased and enhanced Triangle regional cooperation and communication World University Games Competition Map 40 ournam Chapel Hill IMF [50] ZRO + Raleigh qP Cary MAP KEY Archery A Diving Judo Taekwondo Athletics Fencing Rugby 7s Tennis Badminton Football Softball Volleyball Gymnastics � Baseball � (Artistic) Swimming � Water Polo • Gymnastics =�` Basketball (Rhythmic) �TA Table Tennis