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HomeMy WebLinkAbout2015-693-Visitor Bureau-Chapel Hill Recorder ORIGINAL [ Departmental Use Only] TITLE Chapel Hill Recorder FY 2014/15 ORANGE COUNTY CONTRACT UNDER $ 15 , 000 . 00 NORTH CAROLINA THIS AGREEMENT, made and entered into this 1st day of July, 2014 , ("Effective Date ") by and between Orange County, North Carolina, a body politic and corporate organized under the laws of the State of North Carolina, (the " County " ) , party of the first part; and Nancy Ingram Largent (the " Provider " ), party of the second part; WITNESSETH : For the purpose and subject to the terms and conditions hereinafter set forth, the County hereby contracts for the services of the Provider, and the Provider agrees to provide the following services to the County in accordance with the terms of this Agreement, time being of the essence : The services and/or materials (hereinafter referred to collectively as " Services ") to be furnished under this Agreement are as follows : The Chapel Hill/Orange County Visitors Bureau will place exclusive Banner ads on Chapel Hill Recorder monthly through out the 2014 - 15 Fiscal Year . The partnership includes monthly exposure on http : //www . chapelhillrecorder . com/ including rotating banner ads supplied to the on- line newspaper . In addition, Chapel Hill Recorder will promote event news of Orange County festivals , fairs , happenings in the towns of Chapel Hill, Carrboro and Hillsborough and add a profile on an Orange County leader . The Chapel Hill recorder reaches 1 , 000 readers a day and has become a top , organic local forum for news and events takinglace in Orange County p g The Chapel Hill Recorder is a blogzine dedicated to the remarkable Chapel Hill community, and the towns that surround it . The term of this agreement rendered shall be from July 1 to December 31 , 2014 with option to renegotiate beginning January 1 , 2015 . Provider represents and agrees that Provider is qualified to perform and fully capable of performing and providing the services required or necessary under this Agreement in a fully competent, professional and timely manner to the satisfaction of the County . Provider shall be responsible for all errors or omissions , in the performance of the Agreement . Provider shall correct any and all errors , omissions , discrepancies, ambiguities , mistakes or conflicts at no additional cost to the County . Provider agrees that Provider shall not sub -contract any of the services to be provided in this Agreement, nor shall Provider assign any right or responsibility granted or required by this Agreement, without the prior written approval of the County . SPECIFIC TERMS i 1 . Payment : The County agrees to pay at the rates specified for Services satisfactorily performed in accord with this Agreement . The amount to be paid by the County shall not exceed Nine thousand dollars , ( $ 9000 . 00 ) . Payment shall be made within thirty (30 ) days of an invoice properly submitted to County . Should Provider fail to perform its duties under the terms of this Agreement, County may, without fault or penalty, withhold any payment associated with the work to be performed until such time as said work is completed . 2 . Non—waiver : Failure by County at any time to require the performance by Provider of any of the provisions hereof shall in no way waive or affect the County' s right hereunder to enforce the same , nor shall any waiver by the County of any breach be held to be a waiver of any succeeding breach or a waiver of this Non-Waiver Clause . Revised 9/ 13 1 3 . Independent Contractor : The Provider shall operate as an independent Provider, and the County shall not be responsible for any of the Provider ' s acts or omissions . The Provider shall not be treated as an employee with respect to the Services performed hereunder for federal or state tax, unemployment or workers ' compensation purposes . The Provider understands that neither federal, nor state, nor payroll tax of any kind shall be withheld or paid by the County on behalf of the Provider or the employees of the Provider . 4 . Insurance : Provider shall obtain , at its sole expense , Commercial General Liability Insurance , Automobile Insurance, Workers ' Compensation Insurance, and any additional insurance as may be required by Owner ' s Risk Manager as such insurance requirements are described in the Orange County Risk Transfer Policy and Orange County Minimum Insurance Coverage Requirements (each document is incorporated herein by reference and may be viewed at http : //oran eg coun ne . gov/purchasing/contracts . asp) . If Owner ' s Risk Manager determines additional insurance coverage is required such additional insurance shall consist of ( if no additional insurance required mark N/A as being not applicable) . Provider shall not commence work until such insurance is in effect and certification thereof has been received by the Owner' s Risk Manager , 5 . Indemni The Provider agrees to defend, indemnify, and hold harmless Orange County from all losses , liabilities, claims , demands, suits , costs , damages or expenses (including reasonable attorney' s fees) arising from bodily injury, including death, to any person or persons or damage to or destruction of any property caused in whole or in part by any negligent or intentional act or omission on the part of the Provider . 6 . Termination : This Agreement may be terminated at any time by mutual written agreement of the parties or by the County upon written notice to the Provider . T Entire Agreement : The parties have read this Agreement and agree to be bound by all of its terms , and further agree that it constitutes the complete and exclusive statement of the Agreement between the parties unless and until modified in writing and signed by the parties . Modifications may be evidenced by telefacsimile signature . 8 . Priori In determining the basic services to be provided, should any documents be referenced in this Agreement, the terms herein shall have priority in any conflict between the terms of referenced documents and the terms of this Agreement . 9 . GoverningLaw.aw . Both parties agree that this Agreement shall be governed by the laws of the State of North Carolina. Should either party initiate litigation to settle any dispute involving the terms of this Agreement such litigation shall be initiated in the General Court of Justice of North Carolina seated in Orange County, North Carolina . Provider shall at all times remain in compliance with all applicable local, state, and federal laws , rules , and regulations including but not limited to all anti-discrimination laws . Pursuant to the terms of North Carolina General Statute 153A449 (b) no county may enter into a contract with a contractor unless the contractor and the contractor ' s subcontractors comply with the requirements of Article 2 of Chapter 64 of the North Carolina General Statutes . Where applicable, failure to maintain compliance with the requirements of Article 2 of Chapter 64 of the General Statutes constitutes Provider ' s breach of this Agreement . By executing this Agreement Provider affirms Provider is in compliance with Article 2 of Chapter 64 of the North Carolina General Statutes . 10 . Non Appropriation : Provider acknowledges that County is a governmental entity, and the validity of this Agreement is based upon the availability of public funding under the authority of its statutory mandate . In the event that public funds are unavailable and not appropriated for the performance of County ' s obligations under this Agreement, then this Agreement shall automatically expire without penalty to County immediately upon written notice to Provider of the unavailability and non-appropriation of public funds . Revised 9/ 13 2 � 1 [ SIGNATURE PAGE TO FOLLOW] i i i i i I, f i Revised 9/ 13 3 IN WITNESS WHEREOF , Orange County and the Provider have signed this Agreement, effective as of the day first written above . ORANGE COUNTY PROVIDER By : By : tlt c f County Manager Title : (/ ;n - 200 S . Cameron St . Nancy Ingram Largent, Chapel Hill Recorder P . O . Box 8181 506 North Greensboro Street, # 19 Hillsborough, NC 27278 Carrboro, NC 27510 This instrument has been approved as to technical content . � / Steve Brantley, epartment Di to This instrument has been pre-audited in the manner required by the Local Government Budget and Fiscal Con r Act . ,0401 'A, Aneae�� Office of the Chief Financial Officer This in ment asp een approved as to form and legal sufficiency . i Office of the Coui ty Attorney Revised 9/ 13 4 DocuSign Envelope ID : 591 EDAC7-OC40-4E24-BEOE-44EFEEB38OB3 [ Departmental Use Only] ORIGINAL TITLE Chapel Hill Recorder/Ext FY 2014-15 ORANGE COUNTY CONTRACT UNDER $ 15 , 000 . 00 NORTH CAROLINA THIS AGREEMENT, made and entered into this 1 day of January, 2015 , ("Effective Date") by and between Orange County, North Carolina, a body politic and corporate organized under the laws of the State of North Carolina, (the " County " ), party of the first part; and Nancy Ingram Largent (the " Provider " ), party of the second part; WITNESSETH . For the purpose and subject to the terms and conditions hereinafter set forth, the County hereby contracts for the services of the Provider, and the Provider agrees to provide the following services to the County in accordance with the terms of this Agreement, time being of the essence : The services and/or materials (hereinafter referred to collectively as " Services ") to be furnished under this Agreement are as follows : The partnership includes monthly exposure on www. chapelhilirecorder . com including exclusive rotating banners ads, supplied by the Chapel Hill/Orange County Visitors Bureau monthly throughout 2014 - 15 fiscal year . In addition, Chapel Hill Recorder will promote event news of Orange County festivals, fairs and happenings in the towns of Chapel Hill, Carrboro, and Hillsborough and add a profile on an Orange County leader . Furthermore, Chapel Hill Recorder will promote activities in Orange County pertaining to health in the Health Section, overviews on local restaurants promoting local foods , and one or two upcoming features on locals, especially those living in north Orange County . The Chapel Hill recorder reaches 1 , 000 readers a day and has become a top, organic local forum for news and events taking place in Orange County . The Chapel Hill Recorder is a blogzine dedicated to the remarkable Chapel Hill community, and the towns that surround it . The term of this agreement rendered shall be from January 1 to June 30 , 2015 with option to renegotiate beginning July 1 , 2015 . c Provider represents and agrees that Provider is qualified to perform and fully capable of performing and providing the services required or necessary under this Agreement in a fully competent, professional and timely manner to the satisfaction of the County . Provider shall be responsible for all errors or omissions , in the performance of the Agreement . Provider shall correct any and all errors, omissions, discrepancies, ambiguities , mistakes or conflicts at no additional cost to the County . Provider agrees that Provider shall not sub-contract any of the services to be provided in this -Agreement, nor shall Provider assign any right or responsibility granted or required by this Agreement, without the prior written approval of the County. SPECIFIC TERMS 1 . Payment : The County agrees to pay at the rates specified for Services satisfactorily performed in accord with this Agreement. The amount to be paid by the County shall not exceed Nine thousand dollars, ($ 9000 . 00) . Payment shall be made within thirty (30) days of an invoice properly submitted to County. Should Provider fail to perform its duties under the terms of this Agreement, County may, without fault or penalty, withhold any payment associated with the work to be performed until such time as said work is completed . 2 . Non—waiver : Failure by County at any time to require the performance by Provider of any of the provisions hereof shall in no way waive or affect the County' s right hereunder to enforce the same, nor shall any waiver by the County of any breach be held to be a waiver of any succeeding breach or a waiver of this Non-Waiver Clause . Revised 10/14 1 DocuSign Envelope ID : 591 EDAC7-OC40-4E24- BEOE-44EFEEB38OB3 i i 3 . Independent Contractor : The Provider shall operate as an independent contractor and the j County shall not be responsible for any of the Provider ' s acts or omissions . The Provider shall not be treated as an employee with respect to the Services performed hereunder for federal or state tax, unemployment or workers ' compensation purposes . The Provider understands that neither federal, nor state, nor payroll tax of any kind shall be withheld or paid by the County on behalf of the Provider or the employees of the Provider . 4 . Insurance : Provider shall obtain, at its sole expense, Commercial General Liability Insurance, Automobile Insurance, Workers ' Compensation Insurance, and any additional insurance as may be required by Owner ' s Risk Manager as such insurance requirements are described in the Orange County I Risk Transfer Policy and Orange County Minimum Insurance Coverage Requirements (each document is incorporated herein by reference and may be viewed at http : //orangecounlync . gov/purchasing/contracts . aW) , If Owner ' s Risk Manager determines additional insurance coverage is required such additional insurance shall consist of (if no additional insurance required mark N/A as being not applicable) . Provider shall I not commence work until such insurance is in effect and certification thereof has been received by the Owner' s Risk Manager . 5 . Indemni : The Provider agrees to defend, indemnify, and hold harmless Orange County from all losses liabilities claims demands suits costs damages or expenses (including reasonable > g P ( g attorney' s fees) arising from bodily injury, including death, to any person or persons or damage to or destruction of any property caused in whole or in part by any negligent or intentional act or omission on the part of the Provider . f 6 . Termination : This Agreement may be terminated at any time by mutual written agreement of the parties or by the County upon written notice to the Provider . I" 7 . Entire Agreement and Si natures : The parties have read this Agreement and agree to be bound by all of its terms , and further agree that it constitutes the complete and exclusive statement of the Agreement between the parties unless and until modified in writing and signed by the parties . This Agreement together with any amendments or modifications may be executed electronically . All electronic I signatures affixed hereto evidence the intent of the Parties to comply with Article 11A and Article 40 of North Carolina General Statute Chapter 66 . i 8 . Priori : In determining the basic services to be provided, should any documents be referenced in or attached to this Agreement, the terms herein shall have priority in any conflict between the terms of referenced documents and the terms of this Agreement . 9 . Governing Law . Both parties agree that this Agreement shall be governed by the laws of the I State of North Carolina . Should either party initiate litigation to settle any dispute involving the terms of this Agreement such litigation shall be initiated in the General Court of Justice of North Carolina seated in Orange County, North Carolina . Provider shall at all times remain in compliance with all applicable local, state, and federal laws, rules, and regulations including but not limited to all anti - discrimination laws . 10 . Dispute Resolution : Any and all suits or actions to enforce, interpret, or seek damages with respect to any provision of, or the performance or non- erformance of, this Agreement shall be brought in p P g g the General Court of Justice of North Carolina sitting in Orange County, North Carolina. It is agreed by the parties that no other court shall have jurisdiction or venue with respect to such suits or actions . Binding arbitration may not be initiated by either Party, however, the Parties may agree to nonbinding mediation of any dispute prior to the bringing of such suit or action . 11 . Non Appropriation : Provider acknowledges that County is a governmental entity, and the validity of this Agreement is based upon the availability of public funding under the authority of its statutory mandate . In the event that public funds are unavailable and not appropriated for the performance of County ' s Revised 10/14 2 DocuSign Envelope ID : 591 EDAC7-OC40-4E24- BEOE-44EFEEB380B3 obligations under this Agreement, then this Agreement shall automatically expire without penalty to County immediately upon written notice to Provider of the unavailability and non-appropriation of public funds . [ SIGNATURE PAGE TO FOLLOW] I i E i I c r E i I. Revised 10/14 3 DocuSign Envelope ID : 591 EDAC7-OC40-4E24- BEOE-44EFEEB38OB3 IN WITNESS WHEREOF , County and the Provider have signed this Agreement, effective as of the day first written above . ORANGE COUNTY PROVIDER DocuSigned by: by: By : 1J , / , C1 , By . F;:si,,,ned C j4--*Va t/ 30 / 2014 Coun i g$$5E477. . . 332031MFBORA2. .. 200 S . Cameron St . Nancy Ingram Largent, Chapel Hill Recorder P . O . Box 8181 506 N . Greensboro St, # 19 Hillsborough, NC 27278 Carrboro, NC 27510 i i i i i E I f 4 f L E i C P' f i 1 i' uu F Revised 10/14 q DocuSign Envelope ID : 591 EDAC7-OC40-4E24- BEOE-44EFEEB38OB3 ORANGE COUNTY-DEPARTMENT USE ONLY Department Party/Vendor Name : Chapel Hill Recorder Party/Vendor Contact Person : Nancy Ingram Largent Contact Phone : 919 - 904-0604 Party/Vendor Address : 506 N . Greensboro St. # 19 City Carrboro State : NC Zip : 27510 Department : Visitors Bureau Amount : 9000 Purpose : promotional marketingonline nline Budget Code(s) : 37600520- 685002 Vendor # 62388 (N/A if new vendor) Vendor is a BOCC consultant? Yes ❑ No ® Contract Type : (Check one) New ❑ Renewal ® Amendment ❑ Effective Date January 1 , 2015 Approved by Board Yes ❑ No ❑ Agenda Date : This agreement is approved as to techm lard Wntent : 4 $ ' 12 / 30/ 2014 Department Directors Signature Date : i Information Technologies i i I (Applicable only to hardware/software purchases or related services) This agreement has been reviewed and is approved as to information technology content and specifications : Office of the Chief Information Officer Date : f Risk Management 4 This agreement is approved for sufficiency of ins �gsj"4 rds, specifications , and requirements : Office of the Risk Management Officer Q �tSA. chv b Date : 12 / 30/ 2014 Financial Services G This instrument has been pre- audited in the manner rewpired by the Local Government Budget and Fiscal Control Act . ocu igne ,� �A, 12 / 31/ 2014 Office of the Chief Financial Officer Date : 2F982EC44C2C444. . . C Legal Services 1 This agreement is approved as to legal form anq sufficiency : L ocu igned by: hhbU,VI, ,V�S 1/ 5 / 2015 Office of the County Attorney J Date : EAAW33EDW465. . . Cleric to the Board Received for record retention : All Docusign contracts must be copied to Donna Lloyd upon completion @ Dolloydgoran =eg count nc . ov The following signature block is for hard copies only and is not required for Docusign contracts : Office of the Clerk to the Board Date : Revised 10/ 14 5 HE CHAPEL $11LL qIECORDEP, ceiet . enng our . ema . kebie community ANALYTICS REPORT for the CHAPEL HILL / ORANGE COUNTY VISITORS BUREAU May 1 , 2014 - June 26 , 2014 The Chapel Hill Recorder Analytics Report - May & June 2014 Page 2 ANALYTICS OVERVIEW CONTENT: Since partnering with the Chapel Hill/ Orange County Visitors Bureau on May 1 , 2014, The Chapel Hill Recorder has posted 34 articles , 533 local events , and 377 news items . SOCIAL MEDIA : The Chapel Hill Recorder is very active on social media, using Twitter, Facebook and Pinterest to promote posts , news and events . It has 396 followers on Twitter, and has "tweeted" 1 , 316 times . It has 235 "Likes" on Facebook, and 35 Pinterest followers . AUDIENCE OVERVIEW (pg. 4) : From May 1 - June 26 , 2014, The Chapel Hill Recorder had 17, 975 page views by 3 , 450 unique users . There were 84 . 5 % new sessions, and 15 . 5 % returning visitors . LANGUAGE (pg . 4) : 94 . 58 % of visitors spoke English . COMPARISON (pg . 5 ) : Comparing March 1 - April 30 , 2014, (before the CHOCVB Partnership ) to May 1 -June 26 , 2014, there was a 32 % increase in users and 34 % increase in page views . TRAFFIC (pg. 6 ) : Traffic to The Chapel Hill Recorder comes mostly from Google Search Engines , as it employs effective Search Engine Optimization on all articles posted . 2 , 067 sessions came from Google, 783 from direct traffic, 736 from Facebook, and 80 from Twitter. LOCATION (pg. 7 ) : The majority of The Chapel Hill Recorder's visitors are from the Triangle Area . Over the last two months , the majority of users were as follows : 732 users were from Chapel Hill ( 18 % ) , 306 from Durham ( 8 % ) , 228 from Charlotte ( 6 % ) , 194 from Raleigh ( 5 % ) , 83 from Carrboro ( 2 % ) , 72 from Cary ( 2 % ) , 53 from Pittsboro ( 1 % ) , and 50 from Hillsborough ( 1 % ) . Internationally, 92 . 8 % of visitors reside in the U. S . PAGES (pg . 8 ) : The most popular article during this time frame was "Honeysuckle Sorbet" with 2 ,413 page views . "News" received 1 , 563 page views . "Events" received 1 , 118 page views . USER FLOW (pg . 9 ) : From May 1 - June 26 , 2014, there were 983 referrals . Some of the referrals include : 736 from Facebook, 80 from Twitter, 46 from links from other web sites , 17 from Google . com, 11 from Pinterest, and 3 from the Chapel Hill/ Orange County Visitors Bureau . i The Chapel Hill Recorder Analytics Report - May & June 2014 Page 3 c G c k REFERRAL TRAFFIC (pg. 10 ) : From May 1 - June 26 , 2014, The Chapel Hill Recorder had 17, 975 page views by 3 ,450 unique users . There were 84 . 5 % new sessions , and 15 . 5 % returning visitors . NEW vs . RETURNING USERS (pg . 11 ) : From May 1 - June 26 , 2014, 84 . 47 % visitors were new users and 15 . 53 % were returning visitors . i i MOBILE (pg. 12 ) : The Chapel Hill Recorder is a responsive web site, and therefore is functional and consistent on i all devices : desktop computers, laptop computers , cell phones and tablets , in both platforms , Mac , PC , Apple & Android. From May 1 - June 26 , 2014 , The Chapel Hill Recorder was viewed mostly on desktops ( 57 % ) , compared with mobile devices ( 29 % ) and tablets ( 13 % ) . i ADVERTISING OVERVIEW There are currently eight promotional ads for the Chapel Hill/ Orange County Visitors Bureau that rotate randomly at every page load or refresh . They have been placed in the most prom - c inent location (upper right corner) on every single page of The Chapel Hill Recorder, which currently includes 90 articles , 21 pages , and 533 individual event listings . These ads will also be i% included in all future posts , pages and event listings . Due to the extensive presence of the ads throughout the site, each ad has received over 3 , 000 views ( impressions ) since May 1 , 2014) 1% reaching over total 24, 000 views for all eight ads . Note : "Clicks" are not counted . (pgs . 13 - 20 ) SUMMARY Since partnering with the Chapel Hill/ Orange County Visitors Bureau on May 1 , 2014 , The Chapel Hill Recorder has been able to increase the amount of new posts and new content significantly, and promote the web site more frequently. Therefore site traffic has increased over 30 % , which helps promote the Chapel Hill/ Orange County area to more people . Continued funding of The Chapel Hill Recorder by The Chapel Hill/ Orange County Visitors Bureau will contribute greatly to increased web site traffic , and supports the continued growth of the web site . Our partnership allows for more articles , events listings , and news headlines . The goal of The Chapel Hill Recorder is to continue its mission to highlight and promote all the aspects of our community that make the Chapel Hill/ Orange County area special for residents and visitors alike . It compliments and enhances the mission of the Chapel Hill/ Orange County Visitors Bureau, to position the Orange County area as an ideal destination for visitors . The Chapel Hill Recorder Analytics Report - May & June 2014 Page 4 v Oo IE' All � ��/CICS Chapel Hill Recorder - http://www. cha . , Qg o thtl re p Chapel Hill Recorder Audience Overview May 1 , 2014 - Jun 26 , 2014 All Sessions ` + Add Segment 100400% Overview Sessions 500 250 May 8 May 15 May 22 May 29 Jun 5 Jun 12 Jun 19 IS i New Visitor E Returning Visitor Sessions Users Pageviews 37984 31450 177975 Pages / Session Avg , Session Duration Bounce Rate 4 . 51 00 : 01 : 37 1 . 66 % v % New Sessions 84641 % Language Sessions % Sessions 1 • en us 3 , 768 'k 94 . 58% 2 . en 45 11 . 13 % 3 . en�gb 26 0 . 65% 4 . n 25 0 . 63% 5 . pt- br 19 0 .48% 6 as11 0 .28% 7. ko 9 0 . 23% 8. do 7 0 . 18% 9• en -au 6 0 . 15% 10 . zh-un 6 0. 15% 0 2014 Google The Chapel Hill Recorder Analytics Report - May & June 2014 Page 5 WA OO Icy Analytics Chapel Hill Recorder - http://www o to this re.chal . , G ort C Chapel Hill Recorder May 1 , 2014 - Jun 26 , 2014 Audience Overview Compare to: Mar 5 , 2014 - Apr 30, 2014 # . All Sessions - 1 ' + Add Segment +0.00% Overview May 1 , 2014 - Jun 26, 2014: 0 Sessions Mar 5, 2014 - Apr 30, 2014: 0 Sessions 500 250 May 8 May 15 May 22 May 29 Jun 5 Jun 12 Jun 19 11 New Visitor 11 Returning Visitor Sessions Users Pageviews May 1 , 2014 - Jun 26, 2014 13 ®/0 3 2 12 % 3 3 8 3 ®/o F Pages / Session Avg . Session Duration Bounce Rate % . 1 % % Mar 5, 2014 - Apr 30, 2014 % New Sessions �y � 036 /6J e I; Language Sessions % Sessions 1 . en -gas May 1 , 2014 - Jun 26, 2014 31770 1111110= 94.58% Mar 5, 2014 - Apr 30 , 2014 2 , 779 MEMO= 92 . 82% % Change 35. 66% 1 .90% 2 . en May 1 , 2014 - Jun 26, 2014 45 11 . 13 % Mar 5 , 2014 - Apr 30 , 2014 36 1 1 .20% % Change 25.00% -6 . 11 % 3 . en- gb May 1 , 2014 - Jun 26 , 2014 26 1 0 .65 % Mar 5 , 2014 - Apr 30 , 2014 14 1 0.47 % % Change 35.71 % 39 . 50% The Chapel Hill Recorder Analytics Report - May & June 2014 Page 6 a WAC®o Ie Analytics Chapel Hill Recorder - http://www. cha. . . Go to this e, €� Chapel Hill Recorder i All Traffic May 1 , 2014 - Jun 26 , 2014 All Sessions + Add Segment 100.00% Explorer Summary i Sessions 500 i 250 May 8 May 15 May 22 May 29 Jun 5 Jun 12 Jun 19 r Acquisition Behavior Conversions Source / Medium % New ' Bounce Rate Pages / Avg. Session Goal Goal Sessions Sessions New Users Session Conversion Completions ' Goal Value Duration Rate 31985 84 . 47 % 31366 1 . 66 % 4 . 51 00 : 01 : 37 0 . 00 % 0 $ 0 . 00 % of Total: Site Avg: % of Total: Site Avg : Site Avg : Site Avg : Site Avg : % of Total: % of Total: 100. 00% " 84.42% 100. 06% 1 .68% 4.51 00:01 :37 0.00% (0. 00%) 0.00% (0) ! 0.00% ($0.00) (31985) (0.06%) (31364) (-1 .49%) (0. 01 %) (0.00%) 1 . google f organic 21067 (51 .87%) 84 . 95% 11756 (52 . 17%) 1 . 55% 4 .69 00 : 01 : 39 0 . 00% 0 (0.00%) $ 0 . 00 (0. 00%) 2 . (direct) / ( none) 783 (19.65%) 80 . 33% % 629 (18.69%) 2 . 17% 4 . 57 00 : 02 : 04 0 . 00% 0 (0.00%) $ 0 . 00 (0.00%) 3 rn . facebook . com 396 %94% 95 .20% 377 11 .20% o 0 0 0 / referral ( ) ( ) 2 . 53 /0 3 . 38 00 : 00 :25 0. 00 /0 0 (O.00 /e) $ 0 . 00 (0.00 /a) facebook . cor�a 4 . referral 169 (3.99%) 88 . 05% 140 (4. 16%) 0 . 00% 3 . 89 00 : 00 :44 0. 00% 0 0.00% 5 I ,faceiook . corn / ! 146 3.66% 87 .67 % 128 3. 80% ! o o o referral ( ) ( ) 0 . 68 /0 4 .27 00 : 00 : 56 0 . 00 /0 0 (o. 00 /o) $0 . 00 (o. 00 /o) 60 t . co l referral 80 (2.01 %) 70 . 00% 56 (1 .66%) 2 . 50 % ! 3 . 94 00 : 01 : 39 0. 00% 1 0 (0. 00%) $ 0 . 00 (0.00%) 7 . yahoo / organic 68 (1 .71 %) 88 .24% I 60 (1 .78 %) 0 . 00% 4 . 65 ' 00 : 01 : 04 0. 00% 0 0.00% 8 , goatsquad . com 1 41 (1 .03%) 4M % 2 (0. 06%) 2 .44% 12. 68 00 : 12 : 34 ! 0 . 00% 0 (0. 00%) $ 0 . 00 (0. 00%) referral 9 . Bing P organic 40 (1 .00%) 100600% 40 (1 . 19%) ! 5 . 00% 3 . 18 00 : 00 : 29 0. 00% 0 O.00% ° 10 . lm .facebook. com 35 0.88% 80 . 00% 28 0 . 00% 3 . 31 00: 000% 0 P referral ( ) (0 83%) :41 0. 0 0 ( .00%) $ 0 . 00 (0.00 %) Rows 1 - 10 of 57 © 2014 Google The Chapel Hill Recorder Analytics Report - May & June 2014 Page 7 Coo I Analytics Chapel Hill Recorder - http://www. cha. . . C;o to this report Chapel Hill Recorder Location May 1 , 2014 - Jun 26 , 2014 0All Sessions + Add Segment 100,00% l Map Overlay i Summary I i F @a 5 s I I b 732 i 4 Acquisition Behavior Conversions I City Goal Goal I % New Bounce Rate Pages / Avg. Session Conversion completions Sessions Sessions New Users Session Duration Rate Goal Value I; 31984 84 . 46 % 31365 1 . 66 % ! 4 . 51 00 : 01 : 37 0 . 00 % 0 $ 0 . 00 % of Total: Site Avg: % of Total: Site Avg : Site Avg: Site Avg: Site Avg: 0.00% % of Total: % of Total: 100400% (3,984) 84.41 % 100,06% (31363) 1 .66% (0.00%) 4.51 (0.00%) 00:01 :37 (0.00%) (0.00%) 0. 00% (0) 0 .00% ($0.00) (0.06%) 1 1 . Chapel Hill 732 (18. 37%) 72 .40% 530 (15.75%) 1 .37% j 5 .67 00:03 : 12 0.00% 0 (0.00%) $0. 00 (0.00%) 2 . Durham 306 (7.68%) ' 85. 62% 262 (7.79%) 0.00% 5 .08 00:01 :52 0 .00% I 0 (0.00%) $0. 00 (0.00%) i I 3. Charlotte 228 (5.72%) 84 . 21 % 192 (5 .71 %) 1 .32% 4.29 00 :00:57 0.00% 0 (0.00%) $0. 00 (0.00%) 4. Raleigh 194 (4. 87%) 70. 62% 137 (4.07%) 1 . 03% 6 .08 00:03 :49 0.00% 0 (0.00%) $0.00 (0.00%) 5 . (not set) 85 (2.13%) 88. 24% ! 75 (2 .23%) 3.53% 4.05 00:00:47 0.00% 0 (0 .00%) $0. 00 (0.00%) 6 . Carrboro 83 (2.08%) 81 . 93% 68 (2 .02%) 2.41 % 5.65 00 :02 :30 0.00% 0 (0.00%) $0. 00 (0.00%) 7. Cary 72 (1 . 81 %) 87 .50% ! 63 (1 .87%) 1 . 39% 4 .00 00:01 :05 0 .00% 0 (0.00%) $0.00 (0.00%) 8 . Augusta 64 (1 .61 %) 87. 50% 56 (1 .66%) 0.00% 3.47 00:00:47 0.00% 0 (0.00%) I $0. 00 (0.00%) 9. New York 61 (1 .53%) 88 .52% 54 (1 .60%) 1 . 64% I, 4.21 00:01 :07 0 .00% 0 (0.00%) , $0. 00 (0 .00%) i 10. Millsboro 53 (1 .33%) 73 .58% 39 (1 . 16%) 1 .89% ! 4.40 00:02 : 12 0.00% 0 (0 .00%) ! $0.00 (0.00%) 11 . Hillsborough 50 (1 .26%) 70. 00% 35 (1 .04%) I 0.00% 5. 10 00 :01 : 10 0.00% 0 (0.00%) $0. 00 (0.00%) 12 . Alexandria 27 (0. 68%) 88 . 89% 24 (0.71 %) 0. 00% 3 .48 00:00 :29 0 .00% 0 (0.00%) $0.00 (0.00%) 13. Greensboro 25 (0.63%) 92 . 00% 23 (0.68%) 0. 00% 5 .48 00 :01 :56 0.00% 0 (0 .00%) $0.00 (0.00%) Winston- The Chapel Hill Recorder Analytics Report - May & June 2014 Page 8 Chapel Hill Recorder - http://www.chal . .9l y o to this re ort Chapel Hill Recorder p Pages May 1 , 2014 - Jun 26 , 2014 All Sessions �`� ' + Add Segment 100.00% I Explorer i I I I Pageviews 2, 000 I I 1 , 000 i i May 8 May 15 May 22 May 29 Jun 5 Jun 12 Jun 19 f Page Pageviews Unique Avg. Time on Entrances Bounce Rate % Exit Page Value Pageviews Page r 171977 51284 00 : 00 : 27 31971 1 . 66 % 22 . 09 % $ 0 . 00 % of Total: % of Total: Site Avg: % of Total: Site Avg: Site Avg: % of Total: 100,00% (17,977) 100.00% (6,284) 00:00:27 100000% (31971 ) 1 .66% (0.00%) 22 .09% (0. 00%) 0.00% ($0.00) (0.00%) 1 . 'honeysuckle-sorbetf 2,413 (13.42%) 756 (14 .31 %) 00 : 00: 17 743 (18.71 %) 1 .75% 30.21 % $0 .00 (0.00%) C' 2 . /carolinablue/ 2,250 (12.52%) 645 (12 .21 %) 00 :00: 18 633 (15.94%) 2 .21 % 28 .04% ° 3. 'trews/ 1 ,563 (8. 69%) 413 (7.82%) 00: 00:31 367 (9.24%) j 1 .08% 22 .46% $0 . 00 (0.00%) 4 . ' 1 , 154 (6.42%) 287 (5.43%) 00 :00: 29 213 (5.36%) 1 .42% 12 .39% $0.00 (o.00%) i 5. /events/ 1 , 118 (6.22%) 274 (5. 19%) 00: 00:24 223 (5.62%) !, 0.45% 14.49% $0 . 00 (0.00%) 6 . /csa/ 460 (2.56%) 149 (2 .82%) 00 :01 : 19 149 (3.75%) 1 .30% 29 .35% $0. 00 (o.00%) I 7 . /surt mercampl4/ 412 (2.29%) 122 (2.31 %) " 00: 01 :27 104 (2.62%) 0.91 % 26.94% $0. 00 (0.00%) 8 . 'classic-raises-funds-for-cmpd-sped 374 2. 08% 112 2 . 12% 00 :00: 13 111 2.80% ! 0 .90% i 29 .68% ° akoperations-k9-unffif ( ) ( ) ( ) $0.00 (0.00%) 9 . 'murals/ 331 (1 .84%) 98 (1 .85%) 00:00:36 97 (2 .44%) 2 .06% 29.31 % $0. 00 (0 .00%) L 10. fcinc-hayesf 299 (1 .66%) 83 (1 .57%) 00 :00:31 73 ( 1 .84%) 0.00% 25 .42% $0 . 00 (0.00%) 11 . /about/ 275 (1 .53%) j 76 (1 .44%) 00:00:33 20 (0.50%) 0 .00% 10.55% ! $0. 00 (o.00%) 12 . /people/ 224 (1 .25%) 51 (0.97%) 00 : 00: 08 2 (0.05%) 0.00% 6 .70% $0 .00 (0.00%) 13 . Ifarmtour/ 219 (1 .22%) 64 (1 .21 %) 00:00:22 ! 60 (1 .51 %) 1 .67% 26 .03% $0. 00 (0 .00%) 14. Ileathe an/ 203 (1 . 13%) ! 56 (1 .06%) 00:00:27 50 (1 .26%) " 0.00% 23 .65% $0 . 00 (0.0o%) 15 . /)anef3ier/ 161 (0.90%) 46 (0.87%) 00:00:37 42 (1 .06%) 2 .38% 26 , 09% $0. 00 (0.00%) 16 . /press/ 161 (o.9o%) 28 (0.53%) 00 : 00:42 6 (0. 15%) 0.00% 3 .73% $0 .00 (o.00%) 17 . /places/ 158 (0.88%) 45 (0.85%) 00:00: 18 3 (0.08%) 0 .00% 6.96% $0. 00 (0.00%) 18 . /surP mettime-the-reading-is-easy-bo 155 0.86% 49 0.93% ° ° ° ok fair/ ( ) ( ) 00: 00:06 47 (1 . 18 /o) 2 . 13 /0 29.03 /o $0 . 00 (o.00 /o) 19. tuncalumni/ 163 (0. 85%) 48 (0.91 %) 00 :00: 13 41 (1 .03%) 7 .32 % 28 .76% $0.00 (0.00%) 20 . /events/submissions/ 141 (0.78%) 29 (0.55%) 00: 01 :00 14 (0.35%) 0.00% 2 . 13% $0. 00 (0.00%) 21 . /filerpaintings/ 139 (0.77%) 29 (0.55%) 00 :00: 26 25 (0.63%) 0.00% 16 .55% $0. 00 (0 .00%) The Chapel Hill Recorder Analytics Report - May & June 2014 Page 9 f_oogle Allalytics Chapel NJI Recorder��pJA~cl Kill h&. Cal p #r•«is re0nrt Users Flow May 11 2014 Jun 26, 2014 All Sessions + Add Segment 10000% - Y / Tar (t / Starting pages tat Interaction 2nd Interaction 3rd Interaction - M zrRon v--.ate- United States - .= � \ /events / /events 3.63K �.' . 0 !i 124 73 36 / /events/ / 96 44 .. 26 wpm v /about /events /news/ i 30 16 i .. 43 t /evenW /news/ /events/ n �-r.: ✓ I 29 17 8 /news/ /peoplel /places/ 16 9 �i 27 ___ (+33 more pages) (+26 more pages) Frame x ,,, ,� ,(+37 more pages) 93 64 29 366 166 1 Canada 28 /evente/ United Kingdom 226 28 Brazil "`� �„✓ 21 176 i ® 2014 Google r E The Chapel Hill Recorder Analytics Report - May & June 2014 Page 10 COo �{' Af1a � ICS Chapel Hill Recorder - httpWwww.cha. . . E; cs Fos this re ort Chapel Hill Recorder Referral Traffic May 1 , 2014 - Jun 26 , 2014 All Sessions + Add Segment 24 .67% i Explorer Summary Sessions 400 200 May 8 May 15 May 22 May 29 Jun 5 Jun 12 Jun 19 Acquisition Behavior Conversions Source % New Pages / Goal Goal Sessions Sessions New Users Bounce Session Avg. Session Conversion Completions Goal Value Rate Duration Rate 983 86 . 27 % 848 1 . 53 % 4 . 14 00 : 01 : 14 0 . 00 % 0 $ 0 . 00 % of Total: Site Avg: % of Total: Site Avg: Site Avg : Site Avg: Site Avg: , % of Total: "I % of Total: 24.67% 84.42% 25,21 % 1 .68% ! 4.51 00:01 :37 0.00% 0.00% (0) 0.00% ($0.00) (31985) (2, 19%) (3,364) (424%) (-8 .30%) (-23.87%) (0.00%) 1 . m ,facebook . corn 396 (40.28%) 95 .20% ! 377 (44 .46%) 2 .53% 3 ,38 00 :00:25 0 .00% 0 (0. 00%) $0 .00 (0.00%) 2 . facebook .com 169 (16. 17%) 88 .05% 140 ( 16.51 %) 0. 00% 3.89 ! 00:00 :44 0.00% 0 (0. 00%) $0. 00 (0.00%) 3 . I .facebook .com 146 (14. 85%) 87 .67% 128 (15 .09%) 0 .68% 4 .27 00: 00:56 0.00% 0 (0.00%) j $0 .00 (0 ,00%) 4. F . co 80 (8.14%) 70 . 00% 56 (6,60%) 2 . 50% 3.94 i 00 :01 :39 0 .00% j 0 (0. 00%) $0. 00 (0.00%) 5 . goatsquad .corn 41 (4. 17%) 4.88% 2 (0.24%) 2 .44% 12 .68 00: 12 :34 0 .00% 0 (0,00%) $0 .00 (0 .00%) 6 . Im ,facebook . com 35 (3.56%) 80 .00% ! 28 (3 .30%) 0. 00% 3 .31 00 : 00 :41 0 .00% 0 (0. 00%) $0. 00 (0.00%) 7. sernalt. semalt .corn 25 (2.54%) 100600% 25 (2.95%) 0 . 00% 3.00 00: 00:05 0.00% 0 (0,00%) $0 . 00 (0.00%) 8 . google . com 17 (1 .73%) 88 .24% 15 (1 .77%) 0.00% 5 .06 00 : 01 :25 j 0 .00% 0 (0. 00%) ! $0.00 (0.00%) 9. pinterest. corn 11 (1 .12%) 100000% 11 (1 .30%) ! 0. 00% ! 3.55 ! 00:01 : 14 0.00% 0 (0.00%) $0. 00 (0.00%) 10. wikido . com 11 (1 . 12%) 100.00% 11 (1 .30%) 0 .00% 2 . 82 00: 00:28 0 .00% 0 (0.00%) $0 . 00 (0 .00%) 11 . google . de 7 (0.71 %) 100.00% 7 (0.83%) 0. 00% 4.00 00:00: 18 0 .00% 0 (0.00%) $0. 00 (0,00%) 12 . coon rockfarm .corn 5 (0.51 %) 80 .00% 4 (0.47%) 0 . 00% 3 .60 00 : 04:05 0.00% 0 0.00% ° 13 . rnail . aol , com 4 (0.41 %) 50.00% 2 (0.24%) 0. 00% 3.00 00:00:03 0 .00% ! 0 (0.00%) $0.00 (0,00%) 14. us .wow. corn 4 (0.41 %) 100 . 00% 4 (0.47%) 0 . 00% 3 .00 00: 00:09 0.00% 0 (0.00%) $0 . 00 (0 .00%) 15. search .tb , ask , com 3 (0. 31 %) 100.00% 3 (0.35%) 0.00% 3 .00 00 :00 :09 ! 0 .00% ! 0 (0, 00%) $0. 00 (0.00%) 16 , visitchapelhill . org 1 3 (0.31 %) 66 .67% 2 (0.24%) 0. 00% ! 12 .00 00: 03:45 0.00% 0 (0.00%) $0. 00 (0.00%) 17 , en .wikipedia , org 2 (0,20%) 100000% 2 (0 .24%) 0 .00% 3 .00 ! 00 :00 :03 0 .00% 0 (0. 00%) ! $0. 00 (0.00%) 18 . google . ae 2 (0.20%) 100000% 2 (0.24%) 0. 00% 3.00 00:00:05 0.00% 0 (0.00%) $0. 00 (0.00%) 19 . google . fr 2 (0.20%) 100000% 2 (0.24%) 0 . 00% 4.50 00 :00 :08 0 .00% 0 (0.00%) $0 . 00 (0 ,00%) The Chapel Hill Recorder Analytics Report - May & June 2014 Page 11 C le Analytics Chapel Hill Recorder - http://www.cha. . . Go to this report Chapel Hill Recorder New vs Returning May 1 , 2014 - Jun 26 , 2014 All Sessions + Add Segment 100000% I' Explorer Summary 40 Sessions 500 i 250 May 8 May 15 May 22 May 29 Jun 5 Jun 12 Jun 19 Acquisition Behavior Conversions User Type % New Bounce Rate Pages / Avg. Session Goal Goal Sessions New Users Session Conversion Completions Goal Value Sessions Duration Rate 31985 84 . 47 % 37366 1 . 66 % 4 . 51 00 : 01 : 37 0 . 00 % 0 $ 0 . 00 % of Total: Site Avg: % of Total Site Avg: Site Avg: Site Avg: Site Avg : 0. 00% % of Total % of Total: 100000% (31985) 84.42% 100006% (31364) 1 . 68% 4. 51 (0. 01 %) 00:01 : 37 (0.00%) (0. 00%) 0.00% (0) 0. 00% ($0. 00) (0.06%) ! (A .49%) New 1 . r 31366 (84.47%) 100000 % 31366 (100. 00%) 1 . 52% 4 . 32 00 : 01 : 18 0 . 00 % 0 (0. 00 %) $ 0 . 00 (0. 00 %) Visito 2 . Returning 619 (15. 53% ° ° ° ° ° Visitor ) 0 . 00 /° 0 (0. 00 /°) 2 . 42 /° 5 . 53 00 : 03 : 19 0 . 00 /° 0 (0. 00 /°) $ 0 . 00 (0. 00 /°) Rows 1 - 2 of 2 © 2014 Google The Chapel Hill Recorder Analytics Report - May & June 2014 Page 12 GOO Aflaiytic5 Chapel Hill Recorder - http://www.cha. . . Cep tc� this rem Chapel Hill Recorder Overview May 1 , 2014 - Jun 26 , 2014 Compare to : Mar 5 , 2014 - Apr 30, 2014 00 All Sessions + Add Segment + 0. 00°io Explorer Summary May 1 , 2014 - Jun 26, 2014: 0 Sessions Mar 5, 2014 - Apr 30 , 2014: 0 Sessions 500 i 250 i May 8 May 15 May 22 May 29 Jun 5 Jun 12 Jun 19 Acquisition Behavior Conversions Device Category % New Goal Goal Bounce Rate Pages / Avg. Session Goat Value Sessions Sessions New Users Conversion Completions Session Duration Rate 33 . 17 % 0 . 34 % 32 . 72 % - 6 . 49 % 0 . 53 % 6 . 08 % 0 , 00 % 0 . 00 % 0 . 00 % 3,987 vs 2,994 84.45% vs 3,367 vs 2, 537 1 .66% vs 4.51 vs 4.49 00:01 :37 vs : 0. 00% vs 0 vs 0 $0.00 vs $0.00 84.74% 1 .77% 00: 01 :31 0.00% 1 . desktop May 11 2014 - 2,288 (57. 39%) 85 .49% 1 ,956 (58. 09%) 0 .87% 5. 11 00: 02 : 03 0.00% 0 (0.00%) $0. 00 (0. 00%) Mar 5 , 2014 - 1 ,960 (65.46%) 86 . 17% ! 11689 (66.57%) 1 . 12% 4.82 00 :01 :45 0 .00% 0 (0.00%) $0.00 (0.00%) % Change 16 .73% -0 .79% 15 .81 % 42 . 12% 5 .91 % 17 .01 % ! 0200% 0 .00% 0.00% 2 . mobile May 11 2014 - 19175 (29.47%) 84 ,68 % 995 (29.55%) 1 2 .89% 3. 61 00: 00: 57 0. 00% 0 (0.00%) $0 . 00 (0000%) Mar 5 , 2014 - 679 (22s6%) 83 . 95% 570 (22.47°i°) ! 2 . 65% 3 . 79 00 : 01 :02 0 , 00% 0 (0.00%) $0.00 (0400%) % Change 73 .05% 0 .87% 74.56% 9 . 16% -4.84% -8 . 19% 0 . 00% 0.00% 0 .00% 3 . tablet May 11 2014 - 524 (13. 14%) 79 . 39% 416 (12.36%) 2 . 29% 3. 93 ! 00: 01 : 15 0. 00% 0 (0.o %) $0 . 00 (0900%) Mar 5 , 2014 - 355 (11 .86%) 78 . 31 % 278 (10.96%) , 3 . 66% 3 .97 00 : 01 : 14 0 .00 % 0 (0.00%) $0. 00 (0.00%) , % Change 47 .61 % 1 .38% 49 .64% % -37 .46% -0 . 90% 1 .54% 0 . 00% 0.00% 0 . 00% Rows 1 - 3 of 3 © 2014 Google i The Chapel Hill Recorder Analytics Report - May & June 2014 Page 13 Statistics for advert ' Bikers' i' Impressions Clicks Impressions today Clicks today CTR f C ® _ ® _ 4 Monthly overview of clicks and impressions P; <e Previous - May 2014 - (This month) - Next >> t 03 40 r; 05 May 06 May 07 May 08 May 09 May 15 Lfay 11 .,May 12 May 13 May 14 May 15 May 16 May 17 May 18 May 19 May 20 May 21 May 22 May 23 May 24 May 25 &Ia�j 2h Fly W May 26 May 29 May 30 May 31 May [hq Statistics for advert ' Bikers' 4i impressions Clicks Impressions today Clicks today CTR ® 80 Monthly overview of clicks and impressions I « Previous - June 2014 - (This month) - next > > 1 .2 g e.9 p 13 o.e 42 0,3 21 i 01 Jun 02 Jun 03 Jun 04 Jun 05 Juan W Jun 07 Jun 06 Jun 09 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Jun 15 Jun 16 Jun 17 Jun 16 Jun 19 Jun 20Joi 2, Jun 22 Jun 23 Jun 24 Jun 25 Jun 26 Jun 11 The Chapel Hill Recorder Analytics Report - May & June 2014 Page 14 Statistics for advert 'Carrboro Farmers\' Market' Impressions Clicks Impressions today Clicks today CAR 51 _ _ 73 Monthly overview of clicks and impressions << Previous " June 2014 - (This month) - Next » 0.3 6 01 42 0.3 21 Oi Jun 02 Jun 03 Jun 04 Jun 05 Jun 06 Jun 07 Jun 08 Jun 09 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Jun 15 Jun 16 Jun 17 Jun 18 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Am 24 Jun 25 Jun 26 Jun Statistics for advert 'Carrboro Farmers\' Market i Impressions Clicks Impressions today Clicks today CM _ _ 73 Monthly overview of clicks and impressions « Previous - June 2014 (This month) - Next >> 64 09 63 0,6 42 O.3 21 01 Jun 02 Jun 03 Jun 04 tun 05 Jun 06 Jun 07 Jun 0 Jun 00 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Jun 15 Jun 16 Jun 17 Jun 16 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jun 24 Jun 25 Jun 26 Jun The Chapel Hill Recorder Analytics Report - May & June 2014 Page 15 Statistics for advert ' Farm' Impressions Clicks Impressions today Clicks today CTR 7 - _ t Monthly overview of clicks and impressions <e Previous - May 2014 - (This month) - Next >> 160 0,9120 t 0 a 41.340 05 Ma . 06 Ma 07 Ma GB May 09 %la 10 Ma y 11 May 12 b1a 13 Ma 14 Ma 15 ,da. 48 Jay 17 %la 48 May 19 Ma 20 Ma 21 Ma 22 Ma * 23 May 24 M 25 Ma 26 Ma 27 Ma 28 kla 29 Ma 30 7Va ^ 31 Ma � k Y Y aY Y ) Y Y Y s ! Y f Y Y Y 1 aY a1' Y Y Y Y Y } Y j Statistics for advert ' Farm' Impressions Clicks impressions today Clicks today3079 CTit 91 i Monthly overview of clicks and impressions << Previous - June 2014 - (This month) - Next » 1 .2 32 0.9 Oe6 _ 46 � On3 23 01 Jun 02 Jun 03 Jun 04 Jun 05 Jun 06 Jun 07 Jun 08 Jun 09 Jun 10 Jun 11 Jura 12 Jun 13 Jun 14 Jun 15 Jun 16 Jun 17 Jun 18 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jun 24 Jun 25 Jun 26 Jun The Chapel Hill Recorder Analytics Report - May & June 2014 Page 16 Statistics for advert ' Farm Dinner' Impressions Clicks Impressions today Clicks today CTR 3050 7 ® ® ® ® Monthly overview of clicks and impressions << Previous - May 2014 - (This month) - Next >> 1 .2 i6o Pik aas � � r26 3r o. . M 40 05 84ay 06 May 07 Mny 08 May 09 Mny 10 May 11 May 12 May 13 May 14 May IS May 16 F7ay 17 N?ay 1385ay 10 May 21 May 21 flay 22 May 23 May 24 May 25 fVay 26 Pvlay 27 May 28 May 29 May 30 May 31 May li i Statistics for advert ' Farm Dinner' Impressions Clicks Impressions today Clicks today CTR ® o71 ® ® ® ® i Monthly overview of clicks and impressions << Previous - June 2014 - (This month) - Next >> 12 � 80 0,9 40 r .3 20 01 Jun 02 Jun 03 Jun 04 Jun 05 Jun 06 Jun 07 Jun 08 Jun 09 Jun 10 Jun 11 Jun 12 Jun 13 .Jin 14 Jun 15 Jun 16 Jun 17 Jun 18 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jun 24 Jun 25 Jun 26 Jun The Chapel Hill Recorder Analytics Report - May & June 2014 Page 17 Statistics for advert 'FarmersV Market' Impressions Clicks Impressions today Clicks today CTR ® ® 7 A ® Monthly overview of clicks and impressions < Previous - May 2014 - (This month) - Next >> & . 60 t 0,9 120 0,6 �w G 05 ,klay 06 May 07 May 08 klay 09 Mwj 10 May 11 May 12 May 13 May 14 May 15 May ' 6 Map 17 May 16 May 19 May 20 May 21 May 22 May 23 May 24 May 25 May 26 May 27 May 28 May 29 May 20 May 31 hfay � i Statistics for advert ' FarmersV Market' Impressions Clicks Impressions today Clicks today3030 CTR � ® 70 � a ® ® Monthly overview of clicks and impressions << Previous - ,Tune 2014 - (This oath) Next >> 92 0,9 P a " fa 0,3 23 01 Jun 02 Jun 03 Jun 03 Jun 05 Jun 06 Jun 07 Jun 08 Jun 09 Jun 10 Jun 11 Jun 22 hm 13 Jun 14 Jun 15 Jun 16 Jun 17 Jun 16 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jun 24 Jun 25 Jun 26 Jun i The Chapel Hill Recorder Analytics Report - May & June 2014 Page 18 Statistics for advert 'Franklin Street' I' frnpressions Clicks Impressions today Clicks today CTR k ® ® 72 ® ® _ _ Monthly overview of clicks and impressions i << Previous - May 2014 - (This month) - next >> 4 Mo � I e. < 21D 1 o. .3 4 h; �i GS, N ray Ce kfaj 07 mays 03 May 09 May 10 Naay 11 May 12 May 13 May 14 May 15 May 16 6tMay 17 May 1 B May 19 May W Way 23 M y 22 41ay 23 May 24 May 25 May 26 May 27 May 28 May 29 NTay 30 May 31 May 'r i, i% Statistics for advert ' Franklin Street' I Impressions Clicks Impressions today Clicks today CTR ® ® 72 ® A ® ® Monthly overview of clicks and impressions l I , << Previous - June 2014 - (This month) - Next >> i t 80 v i ' 40 01 20 r, 01 A n 02 Jun 03 Jun 04 Jun 05 Jun 06 Jun 07 Jun 08 Jun 09 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Jun 15 Jm 16 Jur 17 Jurs 18 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jun 24 Jun 25 Jun 26 Jun The Chapel Hill Recorder Analytics Report - May & June 2014 Page 19 Statistics for advert 'Weaver Street' Impressions Clicks Impressions today Clicks today CTR Monthly overview of clicks and impressions << PreviOUS - May 2014 - (This month) - Next » r 02 120 � I 05 PA.ay 06 May 07 May 08 May 0. Vay t,8 Nfay tl M&I 12 May 13 May 14 May 15 May 16 May 17 May 16 May 19 May 20 May 21 May 22 May 23 May 24 May 25 M,,ay 26 May 27 May 28 May 29 May 30 May 31 May Statistics for advert 'Weaver Street` Impressions Clicks Impressions today Clicks today CTR 320U ® e63 _® ® ® Monthly overview of clicks and impressions i << Previous - June 2014 - (This month) - Next » 1 .2 92 0.9 ` 69 46 0.3 23 01 Jun 02 Jun 03 Jun 04 Jun 05 Jun C6 An 07 Jun 08 Jun 09 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Jun 15 Jun 16 Jun 17 Jun 18 Jun 19 Jan 20 Jun 21 Jun 22 Jun 23 Jun 24 Jun 25 Jun 26 Jun The Chapel Hill Recorder Analytics Report - May & June 2014 Page 20 Statistics for advert Weaver Street 2' Impressions Clicks Impressions today Clicks today CTR _ _ 64 Monthly overview of clicks and impressions c< Previous - May 2014 (This month) - Next » 1 .2 MO I 0.9 120 6 O.G vQ 0.3 40 OS May 06 May 07 May O6 lay 09 May IO May 11 May 12 A4ay 13 May 14 5JeFj 15May 16 May 17 May 18 May 19 May 20 May 21 P,4ay 22 May 23 May 24 May 25 May 26 May 27 May 28 May 79, May 30 %fay 31 May �. Statistics for advert 'Weaver Street 2' G Impressions Clicks Impressions today Clicks today CTR ® _ 64 I' Monthly overview of clicks and impressions « Previous - June 2014 . (This month) - Next >> 142 00 0.s 60 0.6 40 Oo3 20 01 Jun 02 Jun 03 Jun 04 Jun 05 Jun 06 Jun 07 Jun 08 Jun 09 Juvi 10 Jun 11 Jun 12 Jun 13 Jun 14 Jun 15 Jun 16 Jun 17 Jun 18 Jun 19 Jun 20 Jun 21 Jun 22 Jun 23 Jun 24 Jun 25 Jun 26 Jun I