HomeMy WebLinkAbout2019-935-Visitor Bureau-Just Do You-Do you DARE Experiential video-2523 I
client ; Chapel Hill
project ; Just Do You " Do You Dare" Experiential Videos (# 2523)
date ; 5/ 16/ 19
The launch of Chapel Hill ' s new " Just Do You " campaign will require new photography and
video assets to be used throughout the duration of the campaign . This scope of work
document outlines the deliverables and costs associated with developing the video
components of the campaign .
Clean and the Chapel Hill CVB will work together to select two " Do You Dare ? " stories and
develop them into mini - documentary videos . Clean will develop human interest stories that
show the power of a place where anyone can "just do you . " We will find real people living
outside of the Triangle and give them the chance to do the thing that they love on the next
level in Chapel . Hill . Each mini - doc would start by showing someone doing what they love
in their current setting . Then we follow the subjects on their physical and emotional
journeys as they pursue their passions in Chapel Hill and Orange County . We see how this
place affects them and what it means to truly do you .
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Timing of the video shoots and the launch will depend on which stories are selected and
whether they must align with any Orange County events or activities . Our target launch
would be for the fall of 2019 . Clean will need eight to 10 weeks after filming to develop final
files and will work with the client to determine the . final launch date .
The total output of this project will be eight videos . Three videos will be " full length , " which
will be three to five minutes long , and five videos will be " teaser" videos , which will be
approximately 15 to 30 seconds long . The full - length videos will live on the Visit Chapel Hill
website and YouTube channel , and the teaser videos can be used for social media and
pre - roll purposes , in addition to other uses as relevant .
This estimate includes all costs associated with the video project , including creative
development , scouting , shooting , editing , and development of final files .
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Eight videos in total :
Story # 1
• one " full length " video , 3 - 5 minutes in length
• two " teaser" videos , each 15 - 30 seconds in length
an 6601 Six Forks Road , Suite 400 , Raleigh , NC 27615 pa 919054462193 wo cleaninc . com
Fee Assumptions
Estimated fees are based on the scope of work and assumptions as described in this proposal and are valid
for 60 days . These estimates may be revised upward or downward based on final discussions of scope and
deliverables between the Client and the Agency prior to contract execution . Assuming no deviations , the final
invoice will be issued at or within +/- 10 % of this estimate .
Outside purchases made on behalf of the Client will require advanced payment prior to the supplier
engagement .
Fees assume two rounds of revisions for each deliverable requiring Client review , feedback , and approvals .
The Client will provide a single point of contact to provide review , feedback , and approvals .
Final files become the property of the Client upon receipt of final payment of all outstanding invoices . Final
files may include camera- ready output , negative film , reels , and press plates , where applicable . Electronic
files of Client projects are also owned by the Client but will remain in the Agency' s custody for the contract
period .
If a project is canceled the Client is responsible for the greater of 50 percent of the estimated project cost or
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the total percentage of work completed .
Billing Terms — Project Fees
Over $ 10 , 000
Client engagements or projects exceeding $ 10 , 000 require a 50 percent deposit due upon receipt of invoice .
Based on the original project timeline , the balance of the fees will be invoiced in equal installments at the
beginning of each month and are due within 15 days of invoice .
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The Client agrees to allow Clean to publicize the new relationship and overall project scope , including on its
website , through social media , and in external press releases , within 30 days of the new Client signing the
contract . The Client will be allowed to review and approve final press releases prior to release .
This estimate is based on the information and activities detailed above . Deviations from the parameters
specified in the description will be reflected in a proposal amendment and/or the final invoice , either of which
may exceed the total amount of this proposal .
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