HomeMy WebLinkAbout2019-929 Clean-Just do you Campaign Photography 1%
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client , Chapel Hill
project , Just Do You Campaign Photography (#2522)
date , 5/ 16/ 19
The launch of Chapel Hill ' s new " Just Do You " campaign will require new photography and
video assets to be used throughout the duration of the campaign . This scope of work
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document outlines the deliverables and costs associated with developing the photography
components of this campaign .
Clean will work with the Chapel Hill CVB to create a shot list of images required for print
and digital applications during the campaign (approximately 15 new images) . Clean will
provide recommendations on which elements , places , and spaces in Chapel Hill ,
Hillsborough , and Carrboro should be captured for use in the campaign as well as the
specific shots , scenes , and angles to capture . Clean will work with a photography partner
to capture those images during a three - day photo shoot in late May to early June .
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This estimate includes all costs associated with photography , including creative
development , scouting , shooting , editing , and development of final files .
DeARvive ai li -e
• Up to 45 images total for digital , social , and print use
• Up to 12 final selects retouched by photography partner , plus other selects
retouched by Clean team as needed
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Creative Direction (strategic planning of shot list and oversight during photo shoot to
ensure correct images are captured)
Casting and Talent (including wardrobe and styling )
Production ( including scout and three full days of shooting , crew , equipment)
Post- Production (including editing of campaign photos)
Project Management (administration and oversight of project execution )
Usage Fees (up to three years of unlimited print and digital use)
Travel Costs ( mileage , meals , accommodations)
Miscellaneous (delivery , supplies , etc . )
Total : $76 , 640 +/- 10 %
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