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Home My WebLink AboutAgenda 12-10-19 Item 7-a - Orange County Complete Count Committee for the 2020 Census 1 ORANGE COUNTY BOARD OF COMMISSIONERS ACTION AGENDA ITEM ABSTRACT Meeting Date: December 10, 2019 Action Agenda Item No. 7-a SUBJECT: Orange County Complete Count Committee for the 2020 Census DEPARTMENT: Community Relations ATTACHMENT(S): INFORMATION CONTACT: PowerPoint Presentation Todd McGee, Community Relations Map of Be Counted Site Locations Director, 919-245-2302 PURPOSE: To receive a report on the 2020 Census and the Orange County Complete Count Committee. BACKGROUND: At its May 21, 2019 meeting, the Board of Commissioners approved the creation of an Orange County Complete Count Committee (CCC) to develop and implement a 2020 Census awareness campaign to encourage residents to respond. Board Vice Chair Renee Price was appointed to lead the Committee, with Community Relations Director Todd McGee as staff liaison. The Committee is a group of community volunteers, local government elected officials and staff dedicated to increasing awareness and motivating residents to respond to the 2020 Census. The Committee held its first meeting in July and has been meeting regularly since. The committee is comprised of 56 members representing 28 community organizations and local governments. With increased awareness of the Census, more members are added to the CCC. The CCC will work with community partners to focus on hard-to-count communities, including people of color, non-English speaking communities, low-income families, people who live in non-traditional housing and the refugee populations within the County. An accurate count of these populations will ensure that all available federal resources will be provided to support these communities. Committee members represent a broad spectrum of government and community leaders from business, non-profits, faith-based groups, and other community organizations. The Committee has created a page on the Orange County website (www.orangecountync.gov/2020census) to house information and materials, including inks to resources for the public to use to help promote awareness. The Committee has created several subcommittees to focus on specific areas: • Be Counted Sites: libraries, community centers, senior centers • Publicity and Marketing: Public Information Officers for the County and Towns 2 • Hard to Count Non-English speaking: Chinese School, El Centro • Hard To Count Non-governmental Organizations (NGOs) with Clients: Department of Social Services, Department of Health • Housing: County, Town, Habitat for Humanity, EmPOWERment, • Community Outreach: National Association for the Advancement of Colored People (NAACP), churches, faith assemblies • Business Community: Chambers of Commerce • Schools: Orange County Schools, Chapel Hill-Carrboro City Schools • Colleges/Universities: Durham Technical Community College, UNC-Chapel Hill off- campus • Plan ning/GIS/Information Technology Support: Planning and Technology Department Staffs • Elected Officials: Serving as Ambassadors Among the Strategies that the Committee plans to use are: • Videos, Facebook, other social media outlets • News online and in print • Public Service Announcements on the radio, in buses • Posters in local government facilities, medical clinics and businesses • Get out the Count events • Tabling at events • Website with links • Identify trusted partners within the hard-to-reach communities to deliver our message. • Recruit community Census communicators who will spread the messages to neighborhoods through listservs, e-mail newsletters, social media, Next Door and other means. • Kickoff events on Census Day (April 1, 2020) at all Be Counted Sites Tentative schedule • January-February — The Census Bureau begins national awareness campaign. The Orange County CCC will develop local messages to amplify the Census Bureau's outreach efforts with a focus on the importance of participating in the Census. In addition, the Committee will develop talking points that address specifically how the Census data is used to benefit the local community. The CCC will recruit community volunteers who will agree to share information with their friends and neighbors through community emails, newsletters, etc. • March — The Census Bureau mails postcards to households with unique identifying numbers. Households will be able to complete the census online, by phone or by requesting a paper form. The CCC message will shift to alerting residents to expect the postcard and encouraging them to complete the questionnaire. • April — Be Counted sites will open on Census Day (April 1) to provide online access to residents who do not have Internet service. These sites will be located at libraries, community centers and other facilities throughout Orange County (see attached map). The Be Counted Subcommittee will look to add additional sites in areas that have experienced low response rates in prior censuses. • May-July— The Committee will continue to promote responding to the census. 3 Next steps The subcommittees and Committee will meet through winter and spring to identify strategies to accomplish their objectives. FINANCIAL IMPACT: There is no financial impact associated with receiving this report. SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goals are applicable to this item: • GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY The creation and preservation of infrastructure, policies, programs and funding necessary for residents to provide shelter, food, clothing and medical care for themselves and their dependents. • GOAL: FOSTER A COMMUNITY CULTURE THAT REJECTS OPPRESSION AND INEQUITY The fair treatment and meaningful involvement of all people regardless of race or color; religious or philosophical beliefs; sex, gender or sexual orientation; national origin or ethnic background; age; military service; disability; and familial, residential or economic status. ENVIRONMENTAL IMPACT: There is no Orange County Environmental Responsibility Goal impact associated with this item. RECOMMENDATION(S): The Manager recommends that the Board receive the report, review the information and provide feedback. EVERYONE 4 CO NTS16 IN ORANGE COUNTY CENSUS 2020 The 2020 Census : What it means to Orange County 5 • Political Representation • Federal Funding • Community Planning and Economic Development EVERYONE COUNTS! G N ORANGE COUNTY cENsus Zo2o Projected change in congressional seats in 2020* GAIN _ Current LOSE v 1 seat seats, 2016 6 States with MDNTANA na change 9N DA KOTA MINN Q � � NH WIS NY pREG01y� ti�V1'O�fING S DAKOTA 14 27 MASS CAL VA INH0 RI*+ ADA UrAN NEBRASKA IOWA MICH PA 18 CONN ILL INO p1iIp� � GOL * NJ 7 KANSAS MO ig �� )vA9 VA DEL )KY M D F AUZpNA NME)CICO TDiAS OIiLA ARIL N * 1 # TENN SC E) 000 MISS ALA 6A LA 00 o-# H�AWAII 36 00 27 Q Q ALASKA - ' Source: Election Data Services *Based on Latest CensusEVERYONE Bureau state population estimates cOVNS! EConomiSt.COm IN ORANGE COUNTY CENSUS 2020 O O O 0 611, I • O O O iJ • O O Each person counted in M ' North Carolina is about � U � � yQP $ 11600.00 in federal funding for the state. � 0 0 UI �� UU UU EVERYONE COUNTS! G N ORANGE COUNTY cENsus Zo2o 8 • Businesses use data to determine locations or expansions • Local governments use the data for planning purposes • Federal government uses the data to distribute $675 billion a year for schools, roads, transportation, social services, etc EVERYONE couNTs! �l N ORANGE COUNTY cENsus Zozo Local Governments • Preparation • Boundary Annexation Survey ( BAS) • Census Redistricting Program • Local Update of Census Addresses ( LUCA) • Participant Statistical Areas Program ( PSAP) • New Construction 10 • Digital Divide • Hard To Count Communities • Inadequate and late funding • The Postcard vs . Paper Form • Marketing �� G IN ORANGE 11 *Select geography to begin: *Select GGC Type: United States(Contigums) _ 2020 Census Complete Count Committees (All) #9 Y 9 9 v av 9 9 v v Y 4 v Y9 4 199 # 9 v v v o # 9 At. 9 q 9 v 4 q 9v 9 o � � v # o 4 Local State �r 2019 Mapbox J Open StreetMa p 12 "Select geography to begin; Select CSC Type; NorthCaralina - nu1YlpltUflt1711'Ylitt �.. .ii: v 9 4 # 9 9 # # 9 0 Local I !}IUITt�ili 2019Mapbox (-sr Ope nStreet Map *Non-contiguous states,A:asks and Hawaii are included 'n the drop-zown options. Puerto Rivo is a'so indu+ded. Complete Count Committees - CCCs * Led by Vice Chair Renee Price * More than 50 members and growing * Stacey Carless, Executive Director, NC Counts Coalition Bob Coats,, Governor's Census Liaison Complete • • - - • Subcommittees • Be Counted Sites • Publicity and Marketing • Hard to Count Non-English Speaking • Hard to Count NGOs with clients • Community Outreach • Business Community • Schools • GIS/IT support • Elected Officials Complete • • - Homes Governmenn Denartrn enis A-F�Cammunity Relations�Cens:is 202z] 15 Quick Links enS41S 2020 • Census'Alebsite MembersCCC • Census 21}20 Webslte Marketing PlateriaLs IV- EWRYONE • Haw much federal funding does an undercount cost North Carolina's I I V I COUNrrS,I, • College students count in IN V ORANGE COUNTY I T census. but where? • Making it Count:Librarians CENSUS 2020get ready for 2020 Census The 2D20 Census counts every person living in the United States and five U.S. territories—once,only once,and in the right place.As mandated by the U.S. Constitution. the census is conducted every 10 years by the U.S. Census Bureau,a Census ioi nonpartisan government agency. The population totals from the census determine the number of seats each state; ram• receives in the U.S. House of Representatives.The North Carolina Ge n eral Assam bly Es„outr,i, uses the data to redraw its legislative districts for the state House and state Senate. t In Orange County: Everyone Counts! �. 16 Todd McGee Orange County Community Relations Director (919) 245-2302 tmcgee@orangecountync.gov www.orangecountync.gov/2020census #2020Census EVERYONE COUNTS'. IN ORANGE COUNTY CENSUS 2020 17 ORANGE COUNTY BE COUNTED SITES WITH PUBLIC COMPUTERS FOR RESPONDING TO THE CENSUS `� � ENSLEY Ku v US o NES PD R'N - 2 gRE:ZE RD RD o ro a Q 4 � `pN C�PQ Qv ul x yac cFpO x 7' a a O�yMUND LAWS STORE RD af 49 MCKEE�HgWKINS RD 157 p °� DON R� Yy CcRQ J (u L'TTLE R'VER CHURCH RD CEDAR GROVE HA% COMMUNITY CENTER 02° PEARS°tiRQ °l° o sDHCFy � r 86 RQ Aoy� GOVFR jam° C7 y = O KENION RD PHELP m O S RD J y/G` SRO w yRp HALLS W1 LL 0 590Y ST MPR O LEBAV 'ON RU Y A O cr ESENE _ R �OOy� O m fR�C CHURC RD of z °� ORANGE COUNTY N 70 A�Ss PUBLIC LIBRARY _ G EFLAND CHEEKS COMMUNITYCENTERJ r PASSMORE N u CENTER G� R p0 °FL O C ST �AQ0 G 10 z m UGH p pi,7 Hl RD J�QRLS 0 Lis 0 0= yG Y 9°RLANDFzD ; z � a 2Q G ARTHLRM�NNIS� MI S`NP� � �qFtLLu RJ Ty 00� ALr �vBPNKS RD !,� �✓ - T Wt FR ROGERS ROAD DAIRY RD 9ti TEERRD COMMUNITY CENTER SEYMOUR w ° CENTER N HoMEST ADr N ° 86 CHAPEL HILL ¢ o yl n O is�° �1� RIBS LIBRARY 54 ° ° 5 cy MORRO M/LL RD KK�Z 501 SOUTH RkC/GH O Q O o yaf R ° Dt-D W HARGRAVES UREENS50RO RD ° CENTER Y 9 C F A J < O O ° ° Ao z -- U 0 - �-Vo 1 °P JAG Ga 1 1 11 'ERYOUC CEDAR GROVE COMMUNITY CENTER 5800 NC Highway 86 N,Hillsborough,NC EFLAND CHEEKS COMMUNITY CENTER 117 Richmond Road,Efland,NC I map[ ORANGE COUNTY PUBLIC LIBRARY 137 W Margaret Lane,Hillsborough,NC ROGERS ROAD COMMUNITY CENTER 101 Edgar Street,Chapel Hill,NC N ORANGE COUNTY CHAPEL HILL LIBRARY 100 Library Drive,Chapel Hill,NC HARGRAVES CENTER 216 N Roberson Street,Chapel Hill,NC PASSMORE CENTER 103 Meadowlands Drive,Hillsborough,NC CENS 2020 SEYMOUR CENTER 2551 Homestead Road,Chapel Hill,NC