HomeMy WebLinkAboutAgenda - 02-13-2001-3bORANGE COUNTY
BOARD OF COMMISSIONERS
WORKSESSION AGENDA ITEM ABSTRACT
Meeting Date: February 13, 2001
Action Agenda
Item No. ~-~
SUBJECT: Bond Education -Trust for Public Land
DEPARTMENT: ERCD PUBLIC HEARING: (Y/N) No
ATTACHMENT(S): INFORMATION CONTACT:
Memo and materials David Stancil, 245-2590
TELEPHONE NUMBERS:
Hillsborough 732-81$1
Chapel Hill 968-4501
Durham 6$$-7331
Mebane 336-227-2031
PURPOSE: To consider an offer from the Trust for Public Land for assistance in conjunction
with the proposed November, 2001 bond referendum.
BACKGROUND: On February 2, Commissioner Jacobs and ERC Director David Stancil met
with representatives of the Trust For Public Land (TPL), a national organization with an
expressed mission of working with landowners, government agencies, and community groups to
create parks, set aside open space in the path of growth, and conserve land for watershed
protection, scenic beauty, recreation, historic landmarks and landscapes.
TPL offers assistance in identifying ways to finance parks and open space; and has been very
active in variety of parks and open space initiatives nationwide. In this region, the Trust assisted
Wake County in its successful November 2000 open space bond.
The TPL representatives expressed interest in working with the County, at whatever level is
desired. Additional information and materials from TPL are attached.
FINANCIAL IMPACT: There is na charge for the assistance of TPL in parks and open space
bond program education arid development. Tools used by TPL for public information (surveys,
brochures, etc) may require funds -which are traditionally privately-raised.
RECOMMENDATION(S): The Manager recommends that the Board consider the attached
information and discuss the potential involvement of this organization in the preparation for the
proposed November bond.
x
COUNTY OF ORANGE
ENVIRONMENT AND RI~SOURCE CONSERVATION DEPARTMENT
MEMORANDUM
T0: Board of Commissioners
John Link, County Manager
From: David Stancil~~nvironment and Resource Conservation Director
Date: February 7, 2001
Re: Trust for Public Land -Potential Assistance with Parks and Open
Space Bond
On February 2, Commissioner Jacobs and T met with Kathy Baughman and David
Proper, representatives of the Trust for Public Land (TPL), regarding the Trust's
program for assisting local governments with parks and open space referenda.
Attached is a selection of material from TPL with examples and information
about their program. Locally, TPL was involved behind the scenes in November's
successful $15 million Wake County open space bond referendum. Their work
has been recommended to both Board members and staff.
TPL's involvement can range from full-fledged coordination of a bond education
program, to "behind the scenes" polling and technical assistance. Ms. Baughman
recommends that funds be raised fora 501Qc 3non-profit organization to
coordinate bond activities ("Citizens for Parks and Open Space" or the like). Their
approach to band referenda is professional, using pollsters and sensitivity
analysis to test potential bond projects with voters.
TPL has indicated interest in working with the County in promoting and securing
success of the proposed parks and open space bond. Ms. Baughman and Mr.
Proper were impressed with the level of work done to date, and suggested that
TPL's best role would be "behind the scenes" in polling and providing technical
assistance. There is no charge for TPL's involvement, although they are
interested in working with the County as a partner in the acquisition, of lands and
would be willing to assist when time or resource limitations arise.
We informed the TPL representatives that we would make the Board aware of
this offer/opportunity and report back.
Environment and Resource Conservation
PD Box 8181 /306-A Revere Road
Hillsborough, NC 27278
(919) 245-2597
. he Trust for Public Land is a nonprofit
organisation that works nationwide tacon-
serde land for people: Founded in 1972, TPL
specializes in conservation real estate, applying its ex=
pertise in negotiations, finance, and law to protect land_
for public use. Usually TPL steps in to negotiate the
purchase of real estate and holds the land until a public,
agency can acquire it. Working in, this way, TPL lias -
helped protect more than 1,400 special places~natiori-
widefor parks; greenways, recreation areas,, historic
landmarks, forests, watersheds, and. wilderness.
.To help agencies acquire the land held by TPL, the
Trust has always assisted public agencies, nonprofit
partners, and'citizen groups in identifying and securing
public financing. TPL works to obtain funds at, all levels
of government, including: the U.S. Coingress, for appro~
priatians from the Land .and Water Conservation Fund
and other federal sources; si~ate legislatures, for special
bonds and spending measures; and city councils; county
commissions; arid town meetings.
. Over the past several years TPL's.public finance work has
expanded to include the development oflarge-scale fund-
ing measures that enable. public agencies to carry out long-
termland protection programs, often including related.
park and recreation or growth manageranent initiatives:
Whether it's a local sales tax that allows a city t4 buy
an important link in its greenway, or a ten-year state
bond program to protect watersheds, new sources of pub-
licfunding enable the Trust for Public Land. to partner
with park and natural resource agencies in saving land.
TPL's public finance p>;ogram offers technical assis-.
tance to elected officials, public agencies, and legisla-
tures. TPL's services focus on the research atid. ~ ~~
development of legislative arid ballot measures that
reflect popular priorities~ften evaluated through
public opinion surveys: Costs are covered by govenn-
mentconsulting contracts, local~philanthropy, and
nationalgrants. TPL often brings in partners that can
pool resources, such as local business councils or other
national conservation organisations.
In some cases TPL also assists citizen groups with
campaigns to win voter approval of land conservation
measures. No government funds or charitable contrib-
utions can be accepted for these activities.
,ice a measure has been approved, TPL's local office
works with agency staff and citizen-advisory boards to
acquire and protect high-priority open space lands.
T H E ~ ~ -
TRUST
F O R
PUBLIC
L~ National Office .116 New Montgomery Street, 4th Floor, San, Francisco, CA 94105, 1.500.714-LAND, www.tpl.org
P„1,1;.. F;.,~,,.-v 7],.....~.,.., ZZ i 1.,:,... C._,.... A«l, tl..__ n_____ i,.r n n~~no icy ~~' ~c~ c~nn
4
PUBLIC FINANCE
Tools and~.5trategies to Fund Parks and Conservation . ~ Seeking Votee $uppdrt
How Polls T3e1p.Peo~le .Build Parks
oils not only illuminate public opinion on cur-
rent events and help companies decide what to .
market,.they help people build parks, protect
natural lands; and preserve open space. From hiking .
'trails in New England to ranchlands in.Colorado to
neighborhood parks in Lns Angeles, public opinion polls
have been used to research and design dozens of state and
local ballot measures and secure billions of dollars for
conservation.~By answering the following fundamental
questions, a professional poll can help your community
secure~public financing for parks and open space.
What Do Voters Want?
In 199'6 public opinion polling helped community lead= .
ers build parks and protect open space in Dade County, '
Florida. After an early poll revealed that crinne and
gangs topped the list of voter e.ancems, a strong public
safety component was built into a $x00 million park ac-
~,quisition and restoration measure. With support from a
coalition of families, senior citizens, and public safety
officials, the Safe Neighborhood Parks Act became the
most popular bonding measure in the county's history.
. The pollinDade County helped proponents connect
voters' concerns with the value of parks and demonstrat-
edthe importance of testing voter attitudes on a wide
range of issues, not just the environment. Some common
questions: Is clean drinking water of most concern to
voters? How wary are people of new government spending?
Are crime, gangs, and drugs threatening~the safety of a.
community? Knowing the answers to these questions sari
help you design's conservation measure and commun-
icate those messages with the•most,voter appeal.
How IlAuch Will Voters Spend?
'A successful $40 million measure will protect a lot
mote land-than a losing $80 million~one: That's why it's
absolutely necessary'to determine the level of taxing
that votiers are willing to approve and the most accept-
able funding mechanism --~-before the measure. is
placed on the ballot.
This~question was tested effectively in Ocean County,
New Jersey, iri 1997. /hen results of a poll showed
public acceptance of $10 a year for open space instead
of $'20, the measure's price tag was reduced. More than
' 60 percent of voters supported the Ocean County Natural
. Lands Trust Fund measure.
When Is the-Best Time to ~ .
Seek Voter Support? ~ ~ .
Is the time right to move forward? Although progressive
community leaders are often eager to put parks and open
space measures on an upcoming election ballot, polls
sometimes show that voters lack the same enthusiasm.
Postponing a ballot measure in order to build public
support for parks and open space can be the best way to
ensure success. •
(conpnued)
T H E
TRUST
F O R
PUBLIC '
LAS National Office 116 New Montgomery Street,,4th Floor, San Francisco, CA 94105, 1-800.714-LAND, www-tpl.org
~e...... •~~I' ~ ~ -
"In a county as diverse as. Santa anta Fe County has one of the most diverse populations iri the •
Fe, such overwhelming support ~J Southwest: Domiriatin the northern art of the coon are lon
g p ry g
for a land conservation measure established Hispanic families in traditional agricultural communities
is,a real accomplishment. With
' alongside.NativeArnericans in sovereign pueblos.•The economically
TPL
s help; we were able to design .
a measure that all our communi- and ethnically diverse city of Santa Fe, in,the central-part of the
ties could support and promote." county, is home to a booming arts- and'recreation-based tiourism in-
Javier Gonzales, dustry, while in the sough, irrigated farms .and ranches are gibing way
- Chaitinan,CountyComtnissiori • to suburban sprawl spilling over from.fast-growing Albuquerque.
Santa Fe County, New Mexico .
Concemhas been growing about the loss of open space throughout the county, despite
• _ its substantial tracts of federal land. That cor-cern led County commissioner Javier
- Gonzales to.ask the Trust for Public Land to assess the level of support for an open
• space funding program. New Mexico's counties were granted the authority to bond for
• ~ open space in 1996, when state voters narrowly passed a constitutional amendment. l~
1998, Santa Fe County became the~first county to exercise this new authority, passing
• ~ . a $12 million bond with 74 percent of the vote. Heze's how TPL helped. . •
• Feasibility analysis The first step was research into the counry's fiscal condition
the options.for dedicating taxes br bonds to a land conservation program, legal require-
' ~ menu for each option, an analysis of past election results foe all recent fiscal measures,
• ~ and other factors that determine the {easibility of a new program for financing land
conservation. This research pointed strongly to one choice: a general~obligation bond
• Polling- TPL next conducted a public opinion poll to gauge voter preferences anc
•~ willingness to pay. While the overall results of the poll were encouraging, one compo-
• ~ neat stood out: there was' remarkably strong support for a program to protect historic
• and cultural sites 'related to the 400 years of Hispanic settlement and the thousands of
• years of Native American settlement in the Gouty.
• ~ (continued.
T H E
TRUST
F O R ~ •
PUBLIC
LAND
National Offiee 116 New Montgomery Street, 4th Floor, San Francisco, CA 94105, 1-800-714-LAND; www.tpl.org
Public Finance Program 33 iJninr, ~rrwat tlrh fil.,.,r Ftncrn„ i`,ra n~inQ r~y~~ ~~~_~~nn .
DuPage Countiy, Illinois: --- ~.ores~ Preserve Dilstiri.cti . ~ .
~~~ .$~75 Million General Obligatiion`Bond'Referend~m . ~ . ~ ~ . .
Residents of a•Chicago suburb support a property tax irticrease to curb sprawl and protect duality of life.
"TPC combines a~ understanding ~ ~ hat's all there is, folks. When iti's gone, there ain't no moze,"
of Local issues with a national Tremaxked William Maio; member of the DuPa e Forest
g
perspective on public finance preserve District, about dwindling open space in~the fast-growing.
referendurijs..Weie truly thankful . • Chicago suburb..Maio was urging the district's commissioners to
for their contribution to our .
winning campaign and their ~ ~ place on the ballot a $75 million bond referendum that would be used
dedication to open space ~
~ to purchase 2,300 acres of land for open space. The all-Republican
protection." Commission, who. also .make up the county board, were known for
Brook McDonald, . their efforts to hold down property faxes.. But this time; ppen space
Exec°"ve Direct°` ~ protection took precedence end the board referred the measure to the
The Conservation Foundation
• ~ '
ballot. The bond would cost the owner of a $100,Ob0 home an addi-
. ~ tional $15 a year in property taxes. ..
Commissioners understood that public concern about suburban spxawl, traffic; and
loss of open space was at an all-time high. Residents had seen the county change
• ~ ~ quickly: since 1990, opera space in DuPage County had been developing at a rate of
- 3,000 acres'a year. The bond would pay to preserve 8 percent of the county's remain-
' ing open space, through a combination of land acquisition and purchase of conser- '
• vation. easements. ~ •
'Once the measuFe was on the ballot, the Conservation ~'oundatian, a nonprofit
regional land conservation organization, spearheaded a campaign to win voter approval.
The Conservation Foundation contacted the Trust for Public Land for help. Here's
' ~ how TPL'warked with the foundation and other community supportexs to help pass
the DuPage Forest Preserve District band referendum. .
• Campaign management The Conservation Foundation formed a campaign
. committee called Neighbors for Qpen Space. TPL. worked with this committee to get
' ~ the campaign underway, advising an organization, scheduling, direct mail, polling,
. and federal lobbying laws.
• (continued)
i
T H E
TRUST
P O R
PUBLIC
L `~ N D National.Office 116 New Montgomery Street, 4th'Floor, San Francisco, CA_94105, 1 _800.714-LAND, www.tpl.org
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N
PI~BLIC •FINANCE •
r Tools and Strategies toFund Parks and Conservation .
• 1
Direct Mail Campaigns
Corr~><nunicating >~he Benefitis o~
Parks and Open Space to Vo>zers
rotecting drinking water•supplies ... Slowing growth,
traffic, and congestion ... Preventing juvenile delin~
quency ... Preserving wildlife habitat ...Saving family
farms and ranches. New parks and protected open space
can.offer a wide range of benefits to different communities.
The Trust foi Public Land has used direct mail to tell
~~~e:.;~
.
~
. ..
.
;. w+.,.~..rr
~~~PfP~CGi`t1E .:
dater ~~
,- . ,,
~ "' y
,~
:N.~o^'n~:.. yy.amr s..e ~.
_
.w i~ m
..., r.,..d+~°~ M.,e.
wk.~a.rt~'.w" .
I;eaving a legacy of protected open
space for future generations has
proved to be.a motivating message,
especially for older voters. Design
by TPL fvr "The Rivers" campaign in
Ormond Beach, Florida.
hundreds of thousands of voters about these benefits
and about the positive impact that park and open-space
spending cari have on a community overall. Polling, .
research, and community input guide the design acid
targeting process; nationally recognized direct mail
consultants are often used to•produce the pieces.
In Dade County, Florida, Spanish-
speaking voters learned how safe
parks and well-designed recrea-
tionalprograms can deter gangs
and juvenile delinquency. Design
by the Primacy Group for the Safe
Neighborhood Parks bond act.
~'~}' r:~r,c
Anew coalition of ranchers,
environmentalists, and businesses
was featured in the campaign to
protect ranchland in Routt County,
Colorado. Design by Bates/Neimand
far the Ranehlands and Natural Areas
Initiative. •
T H E - -
'TRUST •
F O R'
PUBLIC
LAND
National dffiee 116 New Montgomery Street, 4th Floor, San Francisco, CA 94105, 1.800.714-LAND, www.tpl.org
Public'Finance Program 33 Union Street, 4th Floor, Boston, MA 02108, (617) 367-6200 •
12
Letting voters know exactly how
funds will be spent can be the key
to gaining public support. Design by
TPL far the Forsyth County, Georgia,
sales tax extension caTnpaign. '
~tec`~ ~~ ~' ' ': g ~a~er .
aid ~ese~e the Cape. ~e eve
tht'lin'iclay. lantlaty 27th. C:tlx c:lxldcrs
ill have a ant4 itnadilt~intc vpp/~ntutity'ter
Iw,m a Ic~ruY ld nawnl
Ixawy and lrililli(e -
;unl a g,tfccnvitnrnncnt
- fur uur chikheri and
y~andrhildren. ,
.... IN rcallirminglast
PC~SC['P@ ~~~~~S t0 ~y~!
yrar s lxwili+r vrnc in
fir::. ~_,....'
k
R
' ! ~ .
~1~~ ~11 ~•
.ur
.
:nnn u(Ihi• hind
{
1 1111' (a x will .rlsvay~c Ix' a pla
I '
.
.will iuainnr• a unc pet lent kr au
exempting the tint
'i ran rnjuy, with pl;lrrx fur :dl of lis
~~ u.uluntiun, -
,, i
. raieinglrtirr fli million ar1n11.tpy
pirnie,+rvint, play ."'~-~'-
1..
- . ~Irly to lha purcirasc of olxvl yp~u c
hall, nr ju+t walk ... ,1
'
•
'
~ as
c
but only' it n
~
.
v^., run.
t
~'!~ r rcul.riningolx•,lyp,tn Ix•ing
not+• Ix•furr remain- c
`r` -~'`, "arxl Jl~•~I,gK•J ar,t il~•r•rirh r.nc iul;upcn s-*+IC and ~ .
.
` ~ " ni 1 I;et.nxnlYvr rhame! Ixuh aYPa9 ail'
dlYeluprd - au11
q~~ ldl~i'~Il~~ ~*Eil`.Zi~• '
Cr~
11)til b]R1
tlv vmll ..
,wk~ ~
y
~i)l3~ ~c`t1d1(kS ~'l~lV
1
tdtc
`•;'y;:.
~~orked .~~, the ~
,,
• `and I ` .~. landlS.mlulia>.rtr¢~duA.
~... `~` i U.inh,i s `'i1tCP.rld'dnd I~I:lnlllC
~ti'.~~ prlw•Nln~; ~.Slµl arte5 fnrcvrr I
't:A
Fublic opinion polls show that
conserving land to protect drinking
water supplies is a top priority for
people from Cape Cod to California.
Design by Shea 63 Associaies for the
Friends o f the Cape Cad Land Bank.
;..:
Parks and kids make
combination at the b
Design by the Prirrlacy
Los Angeles County.Sr
hood Parks Act.
13
'Direct Mail Campaigns
Zg.
x.'
ar the
hbor-
• --- - •••~..~ ana-Come visif us. ~II~ V I I
Rndcrsnd By . M1dswuf DaPmh ~i,r ~ . ~ I ~ i
epee R: ~ CenanwNm . Silwis Rgipnol
. • ~' vx Ra1vwlai p,er ymb • l°°Bu0 0l Y14pr~n yaea ~~, ~~6~'y~ ~ d ~e
Protecting wildlife habitat was an Voters inmanyfast-growing com-
importantpriority for voters in munities want to slow down the
Arnold, Missouri. Design by TPL ~ pace of development and offer new
for the "Collins Tract" referendum. greenways and trails to minimize
- traffic congestion. Design by
$ates/Neimand for the DuPage
County, IUirwis, Forest Preserve
• bond referendum.
M+t~et~ TPL's Team of ~Exp~erts ~ • ~~
DIRECTOR ~.
Ernest Caak
Senior~Vice President
Qverseeing a national network of government relations staff and
political consultants, Ernest Cook has directed the Trust for Public
Land's growing Public Finance program since 1994. In 1998 alone,
TPL helped pass legislation and ballot measures providing more than
$3 billion in parks and open space capital funding.
VICE PRESIDENT '
Craig T. Lee
Craig Lee was a'founder of the Washington Wildlife and Recreation
Program, which generated over $250 million in funding foi•.parks
and land conservation in the 1990s. In addition, he has helped
many communities with.bond and tax measures. Currently Mr. Lee
advises state and local govemrt-ents On file creation of purchase•of-
development-rights programs. From 1987 to 1998 he, served as TPL's
regional director for the Northwest Region.
DIRECTOR,.STATE GOVERNMENT RELATIONS
Andrew H. McLeod ~ ~ .
A former state conservation official in Rhode Island and California,
Andy McLeod has. also worked in the United States Senate and on a
variety of political campaigns. He directs TPL's work in support of
states' efforts to increase funding.for land conservation and coordi=
Hates TPL's ongoing partnerships with state administrations, legisla-
tures, and open space proponents.
SENIOR A55oCIATE, PO~.LING AND CAMPAIGN MANPiGEMENT
Steven Glazer
• ' Anationally recognized political, public affairs, and media consult
ant, Steven Glazer is an expert in'tlie politics of land use. Mr. Glazer
. has directed the.design, analysis, and interpretation of public apin-
ion polls on land conservation in more than a dozen states. He has
also provided strategic campaign, .organizational, and media advice
for such winning measures as the R~nchlands and Natural Areas Ini-
tiative in Routt County, Colorado; and the Safe Neighborhood Parks
Acts in Dade County, Florida, and Los Angeles; California:
SENIOR AS50CIATE; MARKETING, AN.D ItE5EARCH - .
ICim. Hopper
A consultant who specializes~in research, media, and public affairs,
Kirr- Hopper is a former White House press aide aricl veteran of local,
state, and national political campaigns. Ms. Hopper currently pro-
videsmarketing services for TPL's Public Finance program and over-
seesadvertisingand dixectmail for many campaigns..
PUBLIC PTNANCE COUNS&L
Eric T. Turkington
Massachusetts state Representative Eric Turkington led the effort to
create the Cape Cod Land Bank, a measure thatwon voter approval
in a1115 Cape Cod towns. Mr. Turkington is also the founder and first
president of the 300 Committee,. Falmouth's land trust, which has
been responsible fvr saving more than 1',000 acres through private do-
nations and municipal purchases: At TPL, Mr. Turkington advises
conservation proponents on legislative drafting and election and
campaign finance laws. ~ .
COUNSEL, 5ILK, ADLflR & COLVIN '
Gregory Colvin and Rosemary Fei
Cd-author of Sere the Initiative, a guide for nonprofits on the legal dos
and don'ts of ballot measure campaigns, Gregory Colvin is an expert
in IRS political and lobbying rules. Rosemary Pei represents nonprofit
and tax-exempt organizations with an emphasis on political advocacy
issues: Together .the Colvin and Fei legal .team guides activity onpub-
lit finance measures.by TPL and other nonprofit groups.
' ~ !continued)
T H.. E
TRUST .' .
F O R
PUBLIC
LAND -
National Office 116 New Montgomery Street, 4th Floor, San Francisco, CA 94105, 1-800.714-LAND, www.tpl.org