HomeMy WebLinkAboutAgenda 05-21-19 6-a - 2020 Census Complete Count Committee 1
ORANGE COUNTY
BOARD OF COMMISSIONERS
ACTION AGENDA ITEM ABSTRACT
Meeting Date: May 21, 2019
Action Agenda
Item No. 6-a
SUBJECT: 2020 Census Complete Count Committee
DEPARTMENT: Community Relations.
ATTACHMENT(S): INFORMATION CONTACT:
1) Proposed CCC Membership Todd McGee, Director, Community
2) Census 2020 Complete Count Relations, (919) 245-2302
Guide
PURPOSE: To consider establishing a 2020 Census Complete Count Committee consisting of
a group of community volunteers and local government elected officials and staff dedicated to
increasing awareness and motivating residents to respond to the 2020 Census.
BACKGROUND: The United States Census is conducted every 10 years as directed by the
U.S. Constitution. With more than 300 million people in the United States, the U.S. Census
Bureau cannot conduct the census alone and encourages communities to create a local
Complete Count Committee (CCC).
The population totals from the census determine the number of seats each state receives in the
U.S. House of Representatives. States and local governments use the totals to redraw districts
for governing boards, including legislatures, school boards, municipal boards and county
commissions. More than $675 billion in federal funding is distributed to states and communities
each year based on census data. An accurate count will ensure that Orange County residents
receives fair and accurate representation at all levels of government and that the County
receives all entitled federal funds that support such initiatives as housing, public health and
education.
Attachment 1 includes proposed membership for an Orange County CCC. The proposed
members represent a broad spectrum of government and community leaders from business,
non-profits, faith-based organizations and other community members. The CCC will meet
monthly beginning in summer 2019 to develop and implement a 2020 Census awareness
campaign to encourage residents to respond. The CCC will focus on hard-to-reach
communities to ensure an accurate count in the 2020 Census. Everyone counts in Orange
County.
FINANCIAL IMPACT: The CCC will create marketing materials such as posters, flyers, utility
bill inserts, etc., which will be shared with community partners. Funding totaling $1,500 is
2
included in the Manager's 2019-20 Recommended Budget in the Community Relations
Department.
SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goal is applicable to
this item:
• GOAL: ENABLE ECONOMIC SELF-SUFFIECIENCY
The creation and preservation of infrastructure, policies, programs and funding
necessary for residents to provide shelter, food, clothing and medical care for
themselves and their dependents.
The CCC will work with community partners to focus on hard-to-reach communities, including
minorities, non-English speaking communities, low-income families, people who living in non-
traditional housing and the refugee populations within the County. An accurate count of these
populations will ensure that all available federal resources will be provided to support these
communities.
RECOMMENDATION(S): The Manager recommends that the Board approve the establishment
of an Orange County Complete Count Committee to be chaired by Vice Chair Renee Price as
recommended by Chair Penny Rich.
3
MRYONE
COUNTS!
IN ORANGE COUNTY
CENSUS 2020
Orange County Complete Count Committee Proposed Membership
Chair
• Renee Price, Orange County Vice Chair
Members
• Todd McGee, Orange County Community Relations Director
• Tom Altieri, Orange County Planning Department
• Libbie Hough, Communications Manager, Orange County Library
• Janice Tyler, Director, Orange County Department on Aging
• Nancy Coston, Director, Orange County Department of Social Services
• Quintana Stewart, Director, Orange County Health Department
• Corey Root, Director, Orange County Partnership to End Homelessness
• The Honorable Pam Hemminger, Mayor,Town of Chapel Hill (or designee)
• Catherine Lazorko, Communications Manager,Town of Chapel Hill
• The Honorable Lydia Lavelle, Mayor,Town of Carrboro (or designee)
• Rachel Heggens, Communications Manager,Town of Carrboro
• The Honorable Tom Stevens, Mayor,Town of Hillsborough (or designee)
• Catherine Wright,Town of Hillsborough
• The Honorable Glendel Stephenson, Mayor, City of Mebane (or designee)
• Joal Broun, Chair, Chapel Hill-Carrboro City Schools Board of Education(or designee)
• Will Atherton, Chair, Orange County Board of Education (or designee)
• Anna Richards, Chapel Hill-Carrboro NAACP representative
• Patricia Clayton, Northern Orange County NAACP representative
• TBD, UNC representative
• Dr. Bill Ingram, Durham Tech representative
• TBD, Refugee Community Partnership representative
• Pilar Rocha-Goldberg, El Centro Hispano Representative
• Aaron Nelson, Chapel Hill Chamber representative
• Kim Tesoro, Hillsborough Chamber representative
2020 Census Complete CountCommittee
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CONTENTS
Why Do We Take The Census? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
How Are Census Data Used?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Are Census Data Really Confidential?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
What Are Complete Count Committees?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
When Should a Complete Count Committee Organize?. . . . . . . . . . . . . . . . . . . . . . . . . 9
What Is the Subcommittee Structure of a CCC?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Summary: The Benefits of Complete Count Committees. . . . . . . . . . . . . . . . . . . . . . . . 13
Appendix A: 50 Ways Census Data Are Used. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Appendix B: Understanding the Language of the 2020 Census. . . . . . . . . . . . . . . . . . 15
Appendix C. Census Solutions Workshop Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
6
i
WHY DO WE
TAKE THE
CENSUS?
The U.S. Constitution (Article I, Section 2) mandates a
headcount every 10 years of everyone residing in the 50
�-� states, Puerto Rico, and the Island Areas of the United
States. This includes people of all ages, races, ethnic groups,
citizens, and noncitizens. The first census was conducted in
1790 and one has been conducted every 10 years since then.
er
r The population totals from the census determine
the number of seats each state has in the House of
Representatives. States also use the totals to redraw their
legislative and school districts. The next census occurs in
2020.
The U.S. Census Bureau must submit state population totals
to the President of the United States by December 31, 2020.
The population totals also affect funding in your community,
and data collected in the census help decision makers know
how your community is changing. Approximately $675
billion in federal funding is distributed to communities each
year.
Will the 2020 Census be the same as 2010?
There are some important changes in 2020:
• We are building a more accurate address list and auto-
mating our field operations—all while keeping your infor-
mation confidential and safe.
• For the first time, you will be able to respond online, by
phone, or by mail.
• We will use data that the public has already provided to
cut down on in-person follow up visits to nonresponding
households.
U.S.Census Bureau 2020 Census Complete Count Committee Guide 1
7
MOWN
HOW ARE
CENSUS DATA
USED?
Census data are widely and wisely used.
Census data are used in many ways. Some examples
include:
• Distribution of more than $675 billion annually in federal
funds back to tribal, state, and local governments.
• Redistricting of state legislative districts.
• Forecasting future transportation needs for all segments
of the population.
r 00 • Determining areas eligible for housing assistance and
rehabilitation loans.
y� • Assisting federal, tribal, state, and local governments
in planning and implementing programs, services, and
emergency response.
• Designing facilities for people with disabilities, the
elderly, and children.
2 2020 Census Complete Count Committee Guide U.S.Census Bureau
8
ARE CENSUS
DATA REALLY
t.,
CONFIDENTIAL?
ABSOLUTELY!
All responses to Census Bureau surveys and censuses are
confidential and protected under Title 13 of the U.S. Code.
Under this law, the Census Bureau is required to keep
respondent information confidential. We will never share
a respondent's personal information with immigration
enforcement agencies, like ICE; law enforcement agencies,
like the FBI or police; or allow it to be used to determine
their eligibility for government benefits. The results from
any census or survey are reported in statistical format only.
' Individual records from the decennial censuses are, by law
(Title 44, U.S. Code), confidential for 72 years.
In addition, under Title 13, U.S. Code, all Census Bureau
employees swear a lifetime oath to protect respondent
data. It is a felony for any Census Bureau employee to dis-
close any confidential census information during or after
employment, and the penalty for wrongful disclosure is up
to 5 years imprisonment and/or a fine of$250,000.
U.S.Census Bureau 2020 Census Complete Count Committee Guide 3
9
WHAT ARE
COMPLETE
COUNT
COMMITTEES .
-1
Complete Count Committees
Complete Count Committees (CCC) are volunteer commit-
tees established by tribal, state, and local governments and
community leaders or organizations to increase awareness
and motivate residents to respond to the 2020 Census.
CCCs serve as state and local "census ambassador" groups
that play an integral part in ensuring a complete and accu-
rate count of the community in the 2020 Census. Success
of the census depends on community involvement at every
level. The U.S. Census Bureau cannot conduct the 2020
Census alone.
4 2020 Census Complete Count Committee Guide U.S.Census Bureau
10
There are three kinds of Complete Count committee. Mayors, county commissioners, and
Committees (other than the State Level CCC): heads of regional boards understand the importance
• Tribal. of getting a complete and accurate census count
and how census data impact their communities. In
• State and local government (regional, county, city, previous censuses, the most productive government
or town). CCCs had a subcommittee structure. Examples of
• Community. subcommittees and what they do are covered under
"What Is the Subcommittee Structure of a CCC?"
A Complete Count Committee should be formed to:
• Increase the self-response rate for households Examples of Tribal and Government Complete
responding online, by phone, or mailing back Count Committee Strategies
their questionnaire through a focused, structured, Nationwide, there were over 10,000 Complete Count
neighbor-to-neighbor program. Committees formed with the Census Bureau during
• Utilize the local knowledge, expertise, and the 2010 Census and the majority of them were
influence of each Complete Count Committee local government committees. Here are some of the
member to design and implement a census strategies that worked for them:
awareness campaign targeted to the community. • Allocate/obtain funds for the CCC and assign a
• Bring together a cross section of community staff person to work with the committee.
members whose focus is 2020 Census awareness. • Set clear, achievable goals and objectives.
Let's take a look at these and review the differences • Identify areas of the community that may need
between the common types and sizes. extra efforts, either a geographical area or a
Tribal and Government Complete Count population group that might be hard to count.
Committees • Use a "grassroots" approach working with
community-based organizations and groups who
Complete Count Committees are usually formed by have direct contact with households who may be
the highest elected official in that jurisdiction, such hard to count.
as a tribal leader, a mayor, county commissioner,
or regional chairman. The highest elected official • Create promotional materials and products
may appoint a chair of the CCC and may then customized for the local area.
appoint members of the community to serve as • Implement special events such as Census Day"Be
members of the CCC. Members appointed could be Counted" parades.
representative of a cross section of the community, • Build awareness of the census and its benefits
be willing and able to serve until the census is over,
and help implement a creative outreach campaign in and motivate response through social media,
areas that may pose a challenge in 2020. Members newsletters, and other communications.
could include persons from the areas of education, Sample Activities of Tribal and Government
media, business, religion, philanthropy, and Complete Count Committees
community groups. Most local government CCCs are
small to medium size, depending on the jurisdiction. 2078-2079
A town may have a small committee with only 3-5 Develop a list of barriers, groups, or concerns that
members, while a city may be medium to large size might impede the progress of the 2020 Census in
with anywhere from 10 to more than 100 members, your local area, such as recent immigrants, non-
depending the size of the city or tribe. English speaking groups, high crime areas, and
Since state, county, and regional CCCs cover a
areas with gated communities.
larger geography, they tend to be larger in size, with Create ways to dispel myths and alleviate fears
20-50 members. The size and number of members about the privacy and confidentiality of census
depends on what works best for each jurisdiction data.
and what will make the most effective and successful
U.S.Census Bureau 2020 Census Complete Count Committee Guide 5
11
• Place census messages on water bills, prop- Place a census message on all municipal marquees
erty tax bills, social media, and local speeches urging households to complete the questionnaire
and other correspondence generated by the online, by phone, or by mail.
jurisdiction.
April 2020
• Host a Census Solutions Workshop (see Appendix
• Place public service announcements in local
C) with others in the community.
media encouraging households to respond.
• Develop and implement activities to involve
• Have census rallies or parades.
local government employees in the 2020 Census
Awareness Campaign. • Urge households who do not respond to
• Encourage corporations to become official spon-
cooperate with census takers.
sors of your census activities. Community Complete Count Committees
• Have census posters, banners, and other signage Community Complete Count Committees are often
placed in highly visible public locations. formed in areas that do not have a government CCC
• Include the 2020 Census logo and message on or areas that may require a more targeted outreach
bus schedules, brochures, newsletters, social approach. Community CCCs may be formed by a
media sites, and your local jurisdiction Web site. community group/organization or a coalition of
several organizations. For example, an organization
• Sponsor a census booth at county fairs, carnivals, in a predominately elderly community may want
and festivals (especially cultural or ethnic to form a CCC in order to build awareness among
celebrations). that population and encourage them to respond
• Sponsor a contest to design a sticker or poster when the invitations to respond are delivered. A
promoting the 2020 Census. tenants'association may form a committee to
• Have census information available during voter educate tenants about the census and help those
registration drives. needing assistance in completing their census.
Community CCCs identify their own chair and
January-March 2020 committee members. They may choose individuals
• Add a census message during meetings, who are influential leaders or gatekeepers in the
events, and to written or digital/electronic community to serve as members or others that will
correspondence like social media. help accomplish the goals of the committee. They
may also include foundations or philanthropy groups
• Provide information on federally funded programs to fund the committee's activities around a particular
that have benefitted the community. audience. Community CCCs are usually small to
• Plan a major promotional event around the start medium in size with anywhere from 5 to 25 members
of self-response or when households get their depending on the sponsoring organization(s) and
invitation to respond. Advise communities that the size of the community it represents.
they can respond to the census online.
Small committees may not need subcommittees,
• Saturate public access areas with easy-to- however larger committees may find this structure
read and understandable census information helps them focus and work more effectively.
customized for your community.
• Ask elected officials to encourage households to Examples of Community Complete Count
complete the census online, by phone, or return Committee Strategies
the questionnaire by mail. A number of organizations formed Community
CCCs in previous censuses. Some examples of
these organizations are Community Action Groups,
Hispanic Service Center, Delta Sigma Theta Sorority,
and Human Development Commission.
6 2020 Census Complete Count Committee Guide U.S.Census Bureau
12
Here are some suggestions that worked for them: • Develop a 2019 Census Activity Calendar, ask
organizations to choose a month in which they
• Set clear achievable goals and objectives. will sponsor census activities or promote census
• Identify what the committee will focus on. Some awareness.
examples include increasing the response rate . Ask organizations to include a census article or
in public housing communities among cultural/
message in all of their publications and social
ethnic groups in your area or among students in media channels from April 2019 to July 2020.
colleges/universities, outreach and promotion to
youth and elderly in the community, or a global January-March 2020
approach if no other CCCs are in the area. • Encourage organizations to include 2020 Census
• Develop an action plan that includes activities and on the agenda of their meetings, workshops, or
events which will support your efforts and help conferences.
you meet your goals and objectives. • Distribute/post on social media fliers announcing
• Create promotional materials that appeal to your the invitation to respond to the census at busy
community. locations in the community.
• Implement special events that will generate • Make public statements of support and the impor-
interest and participation in the census. tance of participating in the 2020 Census.
• Use social media to engage your community. ApH12020
Sample Activities of Community Complete • Encourage households to complete the question-
Count Committees naire online, by phone, or by mail.
2018-2019 • Plan a Census Day event to motivate the commu-
nity response.
• Make a list of community-based organizations
in your area. Hold a meeting with leaders of the • Look online or check with your census contact
organizations and solicit their help in creating person about response rates for your community.
a census awareness campaign targeted to If rates are low, plan special events or activities to
community members. motivate individuals to respond.
• Host a Census Solutions Workshop with other • Remind households if they didn't respond online,
community-based organizations in your area to by phone, or mail their questionnaire back, a cen-
come up with innovative and engaging ways to sus worker may come to their home. Encourage
reach your communities. households to cooperate with census workers.
• Check the community calendar in your area for May 2020
events. Contact organizations to see if you can • Continue to encourage community individuals to
have a census table to pass out census materials cooperate with census workers.
to increase awareness.
• Evaluate what worked best for your community
• Plan and solicit sponsors for a "Census Day/Night and briefly report this information to your census
Street Festival" in late 2019. Think of creative contact.
games or activities where census information can
be incorporated. Celebrate your success and thank all those
involved in making it happen.
U.S.Census Bureau 2020 Census Complete Count Committee Guide 7
13
WHEN SHOULD
M
A COMPLETE
COUNT
COMMITTEE
- ORGANIZE?
Get Organized RIGHT NOW!
Although the 2020 Census may seem a ways off, the census
awareness campaign should start TODAY. The 2020 Census
jobs are being advertised. Households will begin to experi-
ence, by the end of 2019, some type of census operation
such as address listing. These operations are necessary
to verify the accuracy and location of each address in the
United States.
The immediate formation of a CCC will ensure that local
households are kept abreast of the various census opera-
tions before the information is nationally circulated.
The more informed households are about the 2020 Census
operations, the better their understanding of the census
process becomes, thus increasing their willingness to be a
part of the successful enumeration in 2020.
U.S.Census Bureau 2020 Census Complete Count Committee Guide 9
14
WHAT IS THE
SUBCOMMITTEE
STRUCTURE OF
A CCC?
The Structure
The Census Bureau partnership staff will serve as a liaison or
an informational resource.
The operation of the CCC flows from the tribal leader or
highest elected official or community leader to the chair-
person, the committee members, and/or to the community
at large.
The tribal leader or highest elected official or community
leader appoints a chairperson. The chairperson is the liaison
or main source of contact between the CCC and the Census
Bureau.
The chairperson collaborates with the highest elected offi-
cial or community leader to select subcommittee chairs.
The CCC should involve every aspect of a local community
in its subcommittee structure—government, education,
faith-based organizations, media, community-based organi-
zations, business, foundations or other philanthropic organiza-
tions, and recruiting. The Census Bureau does not
manage Complete Count Committees.
The following are examples of a typical subcommittee
structure. Other subcommittees may be formed based
on the focus of the CCC or the needs of the community.
Examples of other subcommittee topics are migrant and
seasonal farmworkers, children/youth services, immigrants,
senior services, and the disabled community.
The subcommittee chairpersons may recruit members for
their respective teams. The ideal candidates for a Complete
Count Committee are those community members who have
10 2020 Census Complete Count Committee Guide U.S.Census Bureau
15
expertise, influence, and experience in the area of used by any local faith-based institution in the
the respective committee. Committees that invest promotion of the 2020 Census awareness and
time, resources, and energy in this project are more participation.
productive and successful.
Media subcommittee—Facilitates ways to get the
Recruiting subcommittee—Disseminates census message to all community households, using
information about census job openings for the all available sources such as local newspapers,
2020 Census. Information will include the number of newsletters, fliers, local festivals, billboards, social
jobs available and types of jobs available. media, radio, and television.
Government subcommittee—Assists in all activities Community-based organizations subcommittee—
between the Census Bureau and the local govern- Collaborates with community organizations to
ment, such as participation in decennial geography inform individuals of the importance of participating
programs and identifying other resources for CCC in the 2020 Census and the benefits derived from
activities. census data.
Education subcommittee—Facilitates census Business subcommittee—Creates and coordinates
awareness for local schools from prekindergarten activities that involve businesses in census
through twelfth grade, as well as postsecondary awareness, such as distribution of census
education institutions in the area. May also information and census messages on packaging
encourage school administrators, teachers, and (grocery bags) and the inclusion of the census logo
students to use Statistics in Schools materials. and message on sales promotion materials.
Faith-based subcommittee—Creates and
coordinates activities and materials that can be
Figure 1.
Suggested CCC Membership
Mayor or
C
Designee Heads of Relevant
Heads of Public (Chair) Government Agencies
School System and Departments
Heads of • • • Heads of
Regional • • Community
Associations Organizations
Representatives
Council Members From • From
Priority Target Areas Faith-Based
• Organizations
• • • • • Heads of Large
State CCC Universities/
Representative N N N N Colleges
Deputy Executive Heads of Foundations/
Director Director Business Philanthropic
Associations Organizations
*Partnership Specialist is advisor and
Census Bureau liasion to Municipal CCCs
U.S.Census Bureau 2020 Census Complete Count Committee Guide 11
16
SUMMARY:
THE BENEFITS
.�--- - OF COMPLETE
--- -� COUNT
t COMMITTEES
CCCs speak the language of and know the pulse of its com-
munity, therefore establishing an information highway that
even the internet cannot rival—neighbor informing neighbor.
The CCCs will help ensure an accurate 2020 Census count.
The CCCs gain valuable knowledge about the census pro-
cess at the local level and develop a plan to impart that
knowledge to each and every household as only neighbors
and fellow stakeholders can do.
The CCCs help maximize participation and response rates
by increasing awareness throughout the 2020 Census.
U.S.Census Bureau 2020 Census Complete Count Committee Guide 13
17
APPENDIX A:
50 WAYS CENSUS DATA
ARE USED
• Decision making at all levels of • Designing facilities for people • Directing services to children
government. with disabilities, the elderly, or and adults with limited English
• Drawing federal, state, and children. proficiency.
local legislative districts. • Planning future government • Planning urban land use.
• Attracting new businesses to services. • Planning outreach strategies.
state and local areas. • Planning investments and eval- o Understanding labor supply.
• Distributing over$675 billion uating financial risk.
Assessing the potential for
annually
in federal funds and • Publishing economic and spread of communicable
even more in state funds. statistical reports about the diseases.
• Forecasting future transporta- United States and its people.
• Making business decisions.
tion needs for all segments of • Facilitating scientific research.
the population. • Understanding consumer
• Developing "intelligent" maps needs.
• Planning for hospitals, nursing for government and business.
homes, clinics, and the location • Planning for faith-based
• Providing proof of age, rela-
of other health services. tionship, or residence certifi- organizations.
• Forecasting future housing cates provided by the Census • Locating factory sites and dis-
needs for all segments of the Bureau. tribution centers.
population. . Distributing medical research. • Distributing catalogs and
• Directing funds for services for • Reapportioning seats in the developing direct mail pieces.
people in poverty. House of Representatives. • Setting a standard for creating
• Designing public safety Planning and researching for both public and private sector strategies. media as background for news surveys.
• Development of rural areas. stories. • Evaluating programs in differ-
• Analyzing local trends. Drawing school district ent geographic areas.
• Estimating the number of boundaries. • Providing genealogical
research.
people displaced by natural • Planning budgets for govern-
disasters. ment at all levels. • Planning for school projects.
• Developing assistance pro- • Spotting trends in the eco- • Developing adult education
grams for American Indians nomic well-being of the nation. programs.
and Alaska Natives. • Planning for public transporta- • Researching historical subject
• Creating maps to speed emer- tion services. areas.
gency services to households . Planning health and educa- • Determining areas eligible for
in need of assistance. tional services for people with housing assistance and reha-
• Delivering goods and services disabilities. bilitation loans.
to local markets. • Establishing fair market rents
and enforcing fair lending
practices.
14 2020 Census Complete Count Committee Guide U.S.Census Bureau
18
APPENDIX B:
UNDERSTANDING THE
LANGUAGE OF THE 2020 CENSUS
GLOSSARY decennial census of the U.S. population and housing,
The 2020 Census From A to Z the quinquennial economic census, and the census of
governments.
A
Address Canvassing Census Day
The reference date for collection of information for
The Address Canvassing program implements meth-
a census. For the decennial census,this has been
ods to improve and refine the U.S. Census Bureau's April 1 of the decade year(year ending with zero)
address list in advance of the 2020 Census enumera- since the 1930 Census. April 1, 2020, is the refer-
tion. The Census Bureau needs the address and
ence date,Census Day,for the 2020 Census.
physical location of each living quarter in the United
States and Puerto Rico to conduct and tabulate the Census Information Center(CIC)
census. An accurate list ensures that residents will be
invited to participate in the census and that the cen- The CIC program was established in 1988, when
sus counts residents in the correct location. the Census Bureau and the National Urban League
entered into a joint agreement to create a pilot proj-
American Community Survey(ACS) ect to make census data and information available
A monthly sample household survey conducted to minority communities. Over the next 2 years, the
by the Census Bureau to obtain information similar Census Bureau added four additional organizations
to the pilot program; the National Council of La
to the long-form census questionnaire. The ACS is Raza, the Asian and Pacific Islander American Health
sent to a small percentage of the U.S. population on
Forum, Americans for Indian Opportunity, and the
a rotating basis. First tested in 1995, it replaced the Southwest Voter Research Institute (now the William
long form for the 2010 Census. Since 2004, ACS has C. Velasquez Institute).
provided annual data for social and economic char-
acteristics for many geographic areas and population In 2000, the CIC network became an official
groups. Census Bureau program. That year, the Census
Bureau expanded the network to a total of 59
Area Census Office (ACO) organizations.
A temporary office established to oversee cen- Census Solutions Workshop
sus operations in a specific area. These operations
include address listing field work, local recruiting, A Census Solutions Workshop is a creative, Gol-
and visiting households to conduct the 2020 Census. laborative, problem-solving event that brings
together diverse thinkers. The Census Solutions
C Workshop is specifically geared to generate new
Census Bureau ways of communicating the importance of census
An agency within the U.S. Department of Commerce data, reaching hard-to-count populations, and
encouraging participation in Census Bureau sur-
and the country's preeminent statistical collection veys and programs.
and dissemination agency. It publishes a wide variety
of statistical data about people, housing, and the
economy of the nation. The Census Bureau conducts
approximately 200 annual surveys, conducts the
15 2020 Census Complete Count Committee Guide U.S.Census Bureau
19
Commitment quarters (for example, correctional facilities for
An agreement or pledge to carry out a particular adults, nursing homes, and hospice facilities) and
task or activity that will in some way help the census non institutional group quarters (for example, col-
achieve its goals. lege/university student housing, military quarters,
and group homes).
Complete Count Committee (CCC)
H
A volunteer committee established by tribal, state,
and local governments, and/or community orga- Hard to Count (HTC)
nizations to include a cross section of community Groups or populations who have historically
leaders, including representatives from government been undercounted and/or traditionally have not
agencies; education, business, and religious organi- responded well to the decennial census question-
zations; community agencies; minority organizations; naire, such as ethnic/minority populations, renters,
and the media. The committees are charged with and low income households.
developing and implementing a 2020 Census out-
reach, promotion, recruiting, and enumeration assis- Hard to Enumerate (HTE)
tance plan of action designed to target and address An area for which the environment or population
the needs of their communities. may present difficulties for enumeration.
Confidentiality Highest Elected Official (HEO)
The guarantee made by law (Title 13, U.S. Code) to The elected or appointed person who is the chief
individuals who provide information to the Census executive official of a governmental unit and is most
Bureau, ensuring that the Census Bureau will not responsible for the governmental activities of the
reveal information to others.
governmental unit such as the governor of a state,
D chair of a county commission, or mayor of an incor-
porated place, tribal leader, or chairman.
Decennial Census
The census of population and housing taken by the Household (HH)
Census Bureau in each year ending in zero. Article A person or group of people who occupy a housing
I, Section 2, of the U.S. Constitution requires that a unit as their usual place of residence. The number of
census be taken every 10 years for the purpose of households equals the number of occupied housing
apportioning the U.S. House of Representatives. The units in a census.
first census of population was taken in 1790. Housing Unit (HU)
E A house, townhouse, mobile home or trailer, apart-
Enumeration ment, group of rooms, or single room that is occu-
pied as separate living quarters or, if vacant, is
The process of interviewing people and recording intended for occupancy as separate living quarters.
the information on census forms.
M
Enumerator
A Census Bureau employee who collects census Master Address File (MAF)
information by visiting households during census A Census Bureau computer file of every address and
field operations. physical location, including their geographic loca-
tions, that will be used to conduct the next decen-
G nial census, as well as some ongoing surveys. This
address file is updated throughout the decade and
Group Quarters (GO) is supplemented by information provided by tribal,
The Census Bureau classifies all people not living state, and local governments.
in housing units as living in group quarters. There
are two types of group quarters: institutional group
16 2020 Census Complete Count Committee Guide U.S.Census Bureau
20
N R
Nonresponse (NR) Regional Census Center(RCC)
A housing unit for which the Census Bureau does One of six temporary Census Bureau offices estab-
not have a completed questionnaire and from which lished to manage census field office and local census
the Census Bureau did not receive a telephone or office activities and to conduct geographic programs
Internet response. and support operations.
Nonresponse Followup (NRFU) Regional Office(RO)
A field operation designed to obtain a completed One of six permanent Census Bureau offices that
interview from households where a self-response direct and advise local census offices for the 2020
was not received. Enumerators will make personal Census. The Regional Office also conducts some
visits to these households to obtain completed one-time and ongoing Census Bureau surveys, such
interviews. The enumerator will collect respondents' as the Current Population Survey (CPS), which is
answers to interview questions or information about used to publish unemployment figures each month,
the status of the housing unit (for example, vacant or and the American Community Survey (ACS), a
nonexistent). If all attempts to contact the individu- nationwide survey designed to obtain information
als of a household are unsuccessful, an enumerator similar to long-form data and to provide commu-
will obtain as much information as possible about nities a fresh, more current look at how they are
the household from a neighbor, building manager, or changing.
another reliable source.
Respondent
P The person who answers the Census Bureau's ques-
Partner tions about his or her living quarters and its occu-
A partner is a group or individual that commits to pants. The respondent is usually the member of the
participate in some way with census activities. household who owns or rents the living quarters.
Partnership Response Outreach Area Mapper(ROAM)
An agreement with tribal, state, and local govern-
A Web mapping application developed to make it
easier to identify hard-to-count areas and to provide
ments, national organizations, and community a socioeconomic and demographic characteristic
groups (faith-based organizations, businesses,
media, schools, etc.) that allows their active partici- profile of these areas using American Community
Survey estimates available in the Census Bureau
pation in various census activities. Planning Database, available at<www.census.gov
Partnership Specialist /roam>.
The Partnership Specialist takes a lead role in out- S
reach and promotional efforts before and during
census operations. Their main duties are increas- Self-Response
ing awareness and outreach in communities and Self-response is where households complete and
gaining cooperation and participation from those return their census questionnaire in a timely man-
communities. ner, directly to the Census Bureau, without requiring
a census worker to visit the house to obtain their
Privacy Act responses in person. Self-response—by internet, mail,
The Privacy Act of 1974 requires that each fed- or phone—is significantly less costly than in-
eral agency advise respondents of their rights. person followup.
Specifically, every respondent must know under
what law the information is being collected, how the State Data Center(SDC)
information will be used, whether he or she must The State Data Center (SDC) program is one of the
answer the questions, and the consequences of not Census Bureau's longest and most successful part-
answering the questions. nerships. This partnership between the 50 states, the
U.S.Census Bureau 2020 Census Complete Count Committee Guide 17
21
District of Columbia, Puerto Rico, the island areas, U
and the Census Bureau was created in 1978 to make
data available locally to the public through a network Update Enumerate (UE)
of state agencies, universities, libraries, and regional, The UE operation is designed to update the address
and local governments. and feature data and enumerate respondents in per-
son. UE is designated to occur in areas where the
The SDC lead organization is appointed by the initial visit requires enumerating while updating the
Governor of each state/commonwealth, Puerto address frame, in particular in remote geographic
Rico, the Island Areas (American Samoa, Guam, The areas that have unique challenges associated with
Commonwealth of the Northern Mariana Islands, accessibility.
Virgin Islands) or the mayor of the District of
Columbia. Update Leave (UL)
Since its creation, the SDC network has provided This operation is designed to update the address and
access and education on Census Bureau data and feature data and leave a choice questionnaire pack-
products as well as other statistical resources to mil- age at every housing unit (HU) identified to allow the
lions of data users. household to self-respond. UL is designed to occur
in areas where the majority of HU do not either have
Statistics in Schools (SIS) mail delivered to the physical location of the housing
A national program component of the 2020 Census unit, or the mail delivery information for the HU can-
with an emphasis on kindergarten through eighth not be verified.
grade students in schools located in hard-to-count V
areas. The purpose of Statistics in Schools is to
educate all of the nation's K-12 students about the Value Added
importance of the 2020 Census. Refers to any service or activity provided by part-
T ners that would ordinarily require payment such as
room/space for training, use of staff time, and use of
Title 13 (U.S. Code) other business resources.
The collection of laws under which the Census
Bureau operates. This law guarantees the confidenti-
ality of census information and establishes penalties
for disclosing this information. It also provides the
authorization for conducting censuses in Puerto Rico
and the Island Areas.
Transitory Locations
Sites that contain movable or mobile housing that
may include transitory units such as boats, motorized
recreational vehicles or trailers, tents, or other types
of portable housing.
Transitory locations also include hotels or motels if
being occupied on a transitory basis because the
occupants have no other residence.
18 2020 Census Complete Count Committee Guide U.S.Census Bureau
Appendix C. Census Solutions Workshop Overview 22
What Is A Census Solutions Workshop?
A solutions workshop is a creative,
collaborative, problem-solving event that
brings together diverse thinkers.
A Census Solutions Workshop generates
new ways of communicating the
importance of census data, reaching hard-
to-count populations, and encouraging
participation in Census Bureau surveys and
programs.
Why It Matters
A complete count ensures accurate census
data that is critical for government programs,
policies, and decision-making, but participation
in Census Bureau surveys has declined in recent O O
decades. We want to support your efforts to O
generate innovative and engaging ways to O
reach your communities. O
How Can You Host A Workshop?
Businesses, city officials, community-based '
organizations, or anyone else can host a
workshop. We created a toolkit to give you
step-by-step guidance on how to host one.
The toolkit is available at:
www.census.gov/partners.
For more information, please contact us at:
census.pa rtners@census.gov.
m hited States,,
23
CONTACT
7r INFORMATION
For additional information about the Complete Count
Committee Program, please contact your regional
census center.
If you reside in: Please contact:
Alabama, Florida, Georgia, ATLANTA
f Louisiana, Mississippi,
North Carolina, Atlanta.rcc.partnership
and South Carolina @2020census.gov
y Arkansas, Illinois, CHICAGO
Indiana, Iowa,
Michigan, Minnesota, Chicago.rcc.partnership
@2020census.gov
Missouri, and
Wisconsin
Arizona, Colorado, Kansas, DALLAS
Montana, Nebraska,
New Mexico, North Dakota, Dallas.rcc.partnership
South Dakota, Oklahoma, @2020census.gov
Texas, Utah, and Wyoming
Alaska, California, Hawaii, LOS ANGELES
Idaho, Nevada, Oregon,
and Washington Los.Angeles.rcc.partnership
@2020census.gov
Connecticut, Maine, NEW YORK
Massachusetts,
New Hampshire, New.York.rcc.partnership
New Jersey, New York, @2020census.gov
Rhode Island, Vermont, and
Puerto Rico
Delaware, District of PHILADELPHIA
Columbia, Kentucky, Philadelphia.rcc.partnership
Maryland, Ohio,
Pennsylvania, Tennessee, @2020census.gov
Virginia, and West Virginia
U.S.Census Bureau 2020 Census Complete Count Committee Guide 21