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ORANGE COUNTY I NORTH CJAROLINA
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Record for : Casey Ferrell
Contact Information
Address: 3639 Watkins Farm Rd .
Hillsborough , NC 27278
Day Phone : 9193604339 Cell Phone : 9193604339
Evening Phone : 9193604339
E- mail : casev . ferrell@gmail com
Other Information
Sex: Male Township : Eno
Race: white Zone of Residence : County
Employer: Kantar Consulting
Job Title: VP
Position History: No position history exists for this applicant.
Date Applied : 1/ 16/2019 8 : 50 : 58 PM
Boards Applied for:
Animal Services Advisory Board
Relevant background, education and experience : I have a background in journalism and
worked in Orange County as the editor of the News of Orange County for several years . I
developed a wonderful relationship with a number of OCAS personnel who are there to this day ,
and I hope some of that history would help establish credibility and trust as a new member of the
advisory board . In cooperation with Bob Marotto, I produced the Pet of the Month feature in the
NOC and protected that feature even as we downsized the staff and page count of the paper. I now
work in marketing as a consultant and product manager, and I have a wealth of experience in
consumer research, content development, marketing, and product strategy and innovation, all of
which I think might be brought to bear on the efforts of the OCAS and its mission . I have done
some consulting work for Nestle Purina as they sought to better understand the consumer profile of
the pet owner and what their unmet needs are. I think that experience gives me a bit of Insight
into the minds of current and prospective pet owner and the kinds of messages that can resonate
with them .
Reasons for wanting to serve on this board : Stated in a prior answer, but to reiterate, I am
passionate about animal welfare, I have deep respect for the work that Bob and his team do, and I
want to do my part to help OCAS serve the community and its residents, its animals and wildlife,
and its environment. I am the loving owner of a long line of rescue animals, many of which were
adopted from the OCAS shelter. If I can help OCAS find homes for Its animals, find support for its
mission, find donations for Its services, find coverage and exposure for its efforts, or anything else
it needs, it would be the very least I could do to repay the years and years of companionship and
love I ve gotten from the animals in their charge .
Personal or business interest(s ) that could create a conflict of interest:
Serving On :
Community Activities/ Organizational Memberships : I am currently do not have any
organizational memberships, but I have been an active member of the North Carolina Press
Association and Habitat for Humanity . I have also volunteered with the OCAS . My young son is
entering kindergarten this year, and I am looking forward to rededicating myself to the Orange
County community now that III have just a little bit of extra time for service .
Past Service on Orange County Advisory Boards : n/a
http ' //intranet. orangecountync . gov/boards/applicant- detail . asp ?selApplicant-2145 645 824& . . . 2/4/2019