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HomeMy WebLinkAboutAgenda - 06-05-2018 4-b - Bicycle Safety Campaign Presentation ORANGE COUNTY BOARD OF COMMISSIONERS ACTION AGENDA ITEM ABSTRACT Meeting Date: June 5, 2018 Action Agenda Item No. 4-b SUBJECT: Bicycle Safety Campaign Presentation DEPARTMENT: Planning and Inspections ATTACHMENT(S): 1) Recognition of All Video PSA Volunteers INFORMATION CONTACT: Abigaile Pittman, 919-245-2567 Tom Altieri, 919-245-2579 Craig Benedict, 919-245-2592 PURPOSE: To receive a presentation from Planning staff regarding initial activities of the Bicycle Safety Campaign, review several video public service announcements (PSAs) completed by the Cedar Ridge High School Videography Club; and recognize the Videography students and their instructor. BACKGROUND: The Board of County Commissioners received a Bicycle Safety Campaign Information Item at its May 1, 2018 meeting. Tonight’s presentation is an update of the Campaign work. The Bicycle Safety Implementation Subcommittee (BSIS) of the OUTBoard was formed by the OUTBoard in June 2017 to begin implementation of the “Drive Safely, Ride Safely” Campaign developed by the Bicycle Safety Task Force (BSTF) through its work in 2016-2017. The Campaign is designed to foster mutual respect and shared interest in road safety between motorists and cyclists. Initial Campaign Launch Activities • The following activities have been, or are in the process of being completed in collaboration with the Community Relations Department: o The creation of the slogan ‘Ride Safely Drive Safely’ and logo; o Design and distribution of brochures and posters; o Social media ads and posts, and radio ads; and o The design and launch of the orangecountyncbicyclesafety.com website; in collaboration with the Community Relations Department. • Production of four (4) video PSAs; purchase of branded marketing items, in collaboration of the Cedar Ridge High School Videography Club and numerous community volunteers and OUTBoard members. A list recognizing all Video PSA volunteers is provided in Attachment 1. 1 • Bike rodeo/helmet initiative in collaboration with the Sheriff’s Department; and • The design and installation of road signs in collaboration with the North Carolina Department of Transportation (NCDOT) and the Department of Environment, Agriculture, Parks and Recreation (DEAPR) (for sign installation). Next Steps • Staff and the BSIS will continue to work on: o The design and production of brochures and posters; o Website design and launch, and o Circulation of the video PSAs. • Attendance at local events will begin on July 1 at the Picnic in the Park at the Farmers’ Market Pavilion in Hillsborough. • The exact date for a Bike Rodeo will be coordinated with the Sheriff’s Department. • Social media ads and posts, and radio ads will be underway by late summer. • Road sign installation will occur in late summer or early fall, following completion of encroachment agreements with NCDOT. The encroachment agreements will come to the BOCC for approval on June 19. FINANCIAL IMPACT: There is no direct financial impact to the County associated with this item. Funds for the Bicycle Safety Campaign were provided in FY 2017-18, $10,000 from the General Fund and $5,000 from the Visitors Bureau Occupancy Tax. SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goal is associated with this item: • GOAL: CREATE A SAFE COMMUNITY The reduction of risks from vehicle/traffic accidents, childhood and senior injuries, gang activity, and substance abuse and domestic violence. RECOMMENDATION(S): The Manager recommends the Board receive the presentation and recognize the videography students, their instructor and the producer. 2 Attachment 1 Recognition of all Video PSA Volunteers  Andrea DeGette, CRHS Instructor  Dario Muller, CRHS  Cameron Chaney, CRHS  Madelyn Compton, CRHS  Rivers Andrews, CRHS  Alex Serna, CRHS  Luis Guiterrez, CRHS  Madison Crabill, CRHS  Jim Fink, Media Producer  Matt Hedt, Griphaus  Martin Brown, Cinematographer  Peter Theye, drone pilot  Kevin Hicks and the Spoke’n Revolutions  Lucas Paulson, CRHS V. Principal  John Rees, Bicycle Alliance CH  Ray Lovingood, cast  Mayor Tom Stevens, cast member  Commissioner Renee Price, cast member  Deputy Ricky Triplett, Orange Co., cast member  Dean Sutton, Tarwheels  Jim Heil, Tarwheels  Rose Gorely-Bemis, cast member  Ellie Hudspeth, cast member  OCS Engineering – loaned drone  James Cheek, drone pilot  Colleen Barclay, Carrboro Bicycle Coalition  Fire Chief Steve McCauley  Fire Capt. Bill Waddell  Lt. Chris Daniels, Orange Co.  Capt. Terrell Tripp, Orange Co.  Firefighter Ryan Givens  Firefighter Jane Waddell  David Laudicina, OUTBoard  Heidi Perry, OUTBoard  Alyson West, OUTBoard  Art Menius, OUTBoard  Peter Leousis, OUTBoard  William King, CRHS 3