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Chapel Hill/Orange County Visitors Bureau Board
October 20, 2004
The Chapel Hill/Orange County Visitors Bureau Board met at the Orange County Historical Museum, 210 N. Churton
Street, Hillsborough on October 20, 2004.
Board Members Present: Rick Strunk
Frances Dancy
Bill Crowther
Lee Pavao
Anne Loeb
Linda Convissor
Mark
Sherburne
Board Members Absent: Moses Carey (responded)
Kevin Callaghan (no response)
Edith Wiggins (responded)
Staff Present: René Campbell
Betty Davis
CALL TO ORDER
Mr. Lee Pavao called the meeting to order at 8:10 a.m.
WELCOME AND INTRODUCTION OF GUESTS
Mr. Pavao opened the meeting by welcoming Board Members.
Ms. Mary Jewel, Volunteer Coordinator for the Orange County Historical Museum, also welcomed those present and announced that immediately following the Board Meeting she would be available
to give a tour of the Orange County Historical Museum.
Mr. Rick Strunk presided over the Board’s vote on the recommendation that Mr. Lee Pavao serve as Interim Chair. Mr. Strunk
asked for a motion from Board Members recommending that Mr. Pavao serve as Interim Chair of the Board. Ms. Linda Convissor made the motion and Mr. Mark Sherburne seconded the motion.
With all Board Members in agreement the motion was carried unanimously.
APPROVAL OF MINUTES
Interim Chair Pavao asked for approval of the minutes of the August 18, 2004 meeting. Ms. Frances Dancy made a motion to accept the minutes as presented. Mr. Rick
Strunk seconded the motion. With all Board Members in agreement, the motion was carried unanimously.
COMMITTEE REPORTS
Budget and Finance
Ms. René Campbell, reporting in Mr. Carey’s
absence, stated that the income and expenditures in the monthly financial report for the Bureau are in line.
Ms. Campbell announced that the Courtyard by Marriott opened in September
and this will result in more occupancy tax receipts. Ms. Campbell also reported that the occupancy and average daily rate were up for the month of August.
Ms. Campbell also announced
that the Federal Government per diem rate for Orange County was raised to $105.00. To compare, Durham and Wake Counties have a $74 rate. The per diem rate increase opens Orange County
accommodations to more government business.
Mr. Pavao asked for a motion that the Board accept the financial report as presented. Mr. Bill Crowthers made the motion and Ms. Frances
Dancy seconded the motion. With all Board Members in agreement the motion was accepted as presented.
Marketing
Mr. Rick Strunk, Marketing Chair, commented on the article that
appeared in the Miami Herald on September 12, 2004. (Copy of article included in the October Board Packet.)
Mr. Strunk reported that Ms. Campbell was in the process of the completing
the “Plan of Work,” previously referred to as the “Marketing Plan.” The change in title reflects an expanded format that provides an overview of all tasks that the Bureau performs,
not just the marketing and promotion.
Mr. Strunk announced that Pathway Familiarization (FAM)Tour on September 23rd, was very successful, in spite of the storms, with 22 meeting
planners in attendance. Strunk reported that Linda Ekeland, Director of Sales, was invited to speak with selected meeting planner clients of the Friday Center. Ms. Ekeland did a Power
Point slide presentation to the group and received very position feedback.
Mr. Strunk reported that Ms. Campbell and Patty Griffin, Communications Manager, attended the 2004 Media Marketing Update in Raleigh on September 14. The North Carolina Division of
Tourism, Film and Sports Development sponsors the marketing update each year to cover year-to-date progress and plans for the coming year.
Ms. Campbell reported on the partnership with
the Durham Herald. The Herald provides daily newspapers to Orange County accommodations at no charge to anyone.
The specified number of Herald Sun newspapers will be delivered
to all local hotels with a small blue sticker in the upper left corner of the front page with the words ‘Courtesy of Chapel Hill/Orange County Visitors Bureau & Visitors Center – 501
West Franklin Street – Chapel Hill – www.chocvb.or - (888 960-2060).’ The dollar value of the newspapers is calculated and will be traded for printing with the Visitors Bureau. Not
only does the Durham Herald’s receive increased circulation, it also has a link to the Herald web site from the Bureau home page web site.
DIRECTOR’S REPORT
Ms. Campbell stated that
her ‘Director’s Report’ consisted of information reported earlier in the Budget and Finance Report and the Marketing Report. Please refer to those portions of the minutes.
NEW
BUSINESS
Mr. Pavao stated that the Visitors Bureau Board of Directors would have terms expiring on December 31, 2004. The following terms will be expiring:
Kevin Callaghan (representing
the Town of Carrboro) – Mr. Callaghan is eligible for re-appointment for the Town or the Town may choose to nominate another representative to the Visitors Bureau Board.
Rick Strunk
(representing the North Carolina High School Athletic Association) –
Mr. Strunk is eligible for re-appointment or the NCHSAA may choose to
nominate another representative to the
Visitors Bureau Board.
Frances Dancy (representing the Town of Hillsborough) – Ms. Dancy is eligible for re-appointment or the Town may choose to nominate another representative to
serve on the Visitors Bureau Board.
Sam Hobgood (representing the Orange County/Hillsborough Chamber of Commerce) resigned his seat on the Board in August 2004. The Chamber will submit
a nomination to fill the vacancy on the Visitors Bureau Board.
Lawrence Walters (representing the Orange County Lodging Association – Seat #2) submitted his resignation on August
26, 2004, upon accepting new
employment in another state. The Orange County Lodging Association will submit a letter of nomination to fill the vacant seat on the Visitors Bureau Board.
Mr. Pavao addressed the
issue of the Visitors Bureau Board Members adopting a declaration supporting Amendment One to be voted on in the November elections. It was discussed and tabled because Bill Crowther
explained that the County Manager must approve endorsements by any board appointed by the Orange County Commissioners in advance.
OLD BUSINESS
Ms. Campbell reported that she and
Dianne Reid, director of Orange County Economic Development, met with Ken Chavious, Orange County Director of Finance, to discuss the Bureau’s fund balance and Campbell’s concern about
balancing the Bureau budget with the fund balance.. The State does not have a mandated amount that must remain in fund balance. Campbell will continue to review the fund balance and
it’s use to offset Bureau expenses.
Other Matters of the Board and Announcements
None.
ADJOURNMENT
With all business of the Board completed, Mr. Pavao asked for a motion to adjourn
the meeting. Mr. Mark Sherburne made the motion to adjourn and it was seconded by Mr. Crowthers, with all Board Members in agreement, the meeting was adjourned at 8:40 a.m.
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Minutes Drafted by: Minutes Accepted by:
René Campbell Lee Pavao, Interim Chair
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