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Chapel Hill/Orange County Visitors Bureau Board
June 16, 2004
The Chapel Hill/Orange County Visitors Bureau Board met at The Carolina Inn, 211 Pittsboro Street, Chapel Hill,
on June 16, 2004.
Board Members Present: Lawrence Walters
Rick Strunk
Frances Dancy
Bill Crowther
Lee Pavao
Anne Loeb
Sam Hobgood
Moses Carey
Linda
Convissor
Kevin Callaghan
Board Members Absent: Edith Wiggins
Mark Sherburne
Staff Present: René Campbell
Linda Ekeland
Betty Davis
Guests: Dianne
Reid
CALL TO ORDER
Chair Lawrence Walters called the meeting to order at 8:05 a.m.
WELCOME AND INTRODUCTION OF GUESTS
Mr. Walters welcomed Board
Members and guests.
APPROVAL OF MINUTES
Chair Walters asked for approval of the minutes of the April 21, 2004 meeting. Mr. Moses Carey made a motion to accept the minutes as presented.
Mr. Lee Pavao seconded the motion. With all Board Members in agreement, the motion was carried unanimously.
COMMITTEE REPORTS
Budget and Finance
Mr. Moses Carey, Finance chair, deferred the financial report to René Campbell.
Ms. Campbell reported that the room tax collections in Orange County
were up and from all indications the Bureau will be within budget this year. Mr. Carey made a motion to accept the financial overview as reported. Mr. Lee Pavao seconded the motion.
With all Board Members in agreement, the motion was carried unanimously.
Marketing
Mr. Rick Strunk, Marketing Chair, deferred to Ms. Campbell to update Board Members regarding
the marketing segment of the Board Meeting. Ms. Campbell reported that the Great Summer Getaways brochures had been distributed. The updated Dining & Nightlife Guide has been delivered
from the printers and they were being distributed to local venues and accommodations were being provided to visitors’ inquiries.
DIRECTOR’S REPORT
Ms. Campbell reported that the
“Iron Man” event promoters had talked with local officials and many of the requirements and requests made by the “Iron Man” promoters were under evaluation by the Town of Chapel Hill.
At this time the negotiations for the event are
“on hold.”
Ms. Campbell reported to Board Members the success of the “Hospitality Tour.” The tour is sponsored by the Visitors Bureau
to familiarize front line people at Orange County accommodations, attractions and restaurants of the vast number of “things” to do in our county. Ms. Campbell stated that she made several
contacts while that she hopes will lead to additional partnerships. She stated that it would be very beneficial to make the “Hospitality Tour” available to the many UNC meeting planners
in all departments and perhaps make available the “Hospitality Tour” more frequently.
Ms. Campbell expressed an interest in conducting some research on “who” is coming to Chapel
Hill/Orange County and what they are doing while visiting here. It is hoped that a student at the university could do an internship and collect data specific to visitors.
Ms. Campbell
expressed an interest in targeting UNC-CH alumni, “Come Back to Chapel Hill…this time for fun,” through direct advertising and marketing.
Ms. Campbell advised that she is attending
the Downtown Commission Meeting and will serve as an ex-officio member of the organization.
NEW BUSINESS
Mr. Walters reported to Board Members about he, Ms. Campbell and Mr. Pavao attended the Chapel Hill City Council meeting on June 14th regarding the 15% funding received
by the Visitors Bureau from the Town on a quarterly basis. Discussion ensued regarding the funding and a possibility that the Town of Chapel Hill may distribute a portion of the amount
to other non-profit agencies in Chapel Hill/Orange County.
Ms. Campbell reported that she and Ms. Dianne Reid, EDC Director, would be meeting with Mr. Kevin Foy, Mayor of Chapel Hill
to share information regarding the operations of the Chapel Hill/Orange County Visitors Bureau. At this meeting they will also share information with Mayor Foy on the economic impact
of tourism in Chapel Hill/Orange County.
Board Members discussed ideas and strategies at this time regarding the Visitors Bureau, occupancy tax and the of the tourism industry in Chapel
Hill/Orange County.
OLD BUSINESS
Mr. Walters reported that the Chapel Hill/Orange County Visitors Bureau would enter into a $10,000 grant/marketing agreement with the North
Carolina High School Athletic Association. At the next meeting Ms. Campbell will present a performance agreement proposal for the 2004-2005 NCHSAA grant/marketing agreement that will
specify performance expectations of the agreement.
Ms. Linda Ekeland reported that the National Hockey League Draft, taking place in the Triangle, the weekend of June 26th, had provided
free tickets to the activities at the RBC Center on Saturday, June 26th starting at 9 a.m. until 12:30.
Other Matters of the Board and Announcements
No other matters or announcements
were presented to the Board for consideration.
ADJOURNMENT
With all business of the Board completed, Mr. Lee Pavao made the motion to adjourn the meeting with a second to the motion
by Mr. Bill Crowther. With all Board Members in favor, the meeting was adjourned at 9:00 a.m.
________________________________ _________________________________
Minutes Drafted by: Minutes Accepted by:
René Campbell Lawrence Walters, Chairman
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