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HomeMy WebLinkAboutCH-OCVB minutes 042104Minutes Chapel Hill/Orange County Visitors Bureau Board April 21, 2004 The Chapel Hill/Orange County Visitors Bureau Board met at the Friday Center for Continuing Education, Friday Drive, Chapel Hill, on April 21, 2004. Board Members Present: Lawrence Walters Rick Strunk Frances Dancy Bill Crowther Lee Pavao Anne Loeb Mark Sherburne Edith Wiggins Sam Hobgood Moses Carey Linda Convissor Board Members Absent: Kevin Callaghan Staff Present: Linda Ekeland Betty Davis Guests: D ianne Reid Rene Campbell CALL TO ORDER Chair Lawrence Walters called the meeting to order at 8:10 a.m. WELCOME AND INTRODUCTION OF GUESTS Mr. Walters welcomed Board Members and guests. Mr. Walters also introduced Ms. Rene Campbell to the Board Members. Ms. Campbell will take her position as Executive Director of the Bureau effective May 17th, 2004. PRESENTATION BY THE NCHSAA Mr. Charlie Adams and Karen DeHart, representing the North Carolina High School Athletic Association, made a presentation to the Board requesting consideration for funding from the Bureau to keep the state high school championship athletic events in Chapel Hill. After the presentation Mr. Adams and Ms. DeHart distributed an overview of the presentation in a booklet to Members of the Board. The booklet reinforced the presentation and also the benefits and the economic impact to Chapel Hill. After the presentation discussion ensued regarding the possibility of the Bureau supporting the NCHSAA in a cooperative marketing agreement. The discussion by Board Members was that it was within the scope of the Bureau to support the NCHSAA. Additional discussion on the request from NCHSAA was entertained. Mr. Walters made a motion to enter into a cooperative marketing agreement with the NCHSAA with a value of $10,000 for the fiscal year 2004-2005. It was decided that the Executive Board would develop the criteria for the annual contract with measurable results on a renewable annual contract based on specific performances of the NCHSAA. Mr. Pavao amended the motion from $10,000 to matching the amount that the Town of Chapel Hill provided in the support of the NCHSAA. Mr. Crowther seconded the motion. Mr. Rick Strunk abstained from voting. APPROVAL OF MINUTES Chair Walters asked for approval of the minutes of the March 17, 2004 meeting. It was noted that a correction on the spelling of March appeared on Page 3 of the minutes. Mr. Bill Crowther made a motion to accept the minutes with the correction made. Mr. Lee Pavao seconded the motion. With all Board Members in agreement, the motion was carried unanimously. COMMITTEE REPORTS Budget and Finance Mr. Moses Carey, Budget and Finance Chair, reported that the revenue was up for this time of year. The overall expenses were down for this period with the remaining budget for the Visitors Bureau in an economically sound position. Marketing Mr. Rick Strunk, Marketing Chair, reported that the bureau continues to execute the current marketing plan. Mr. Strunk also reported that the “Great Summer Getaways” promotional brochure was being printed. The 12,000 brochures will be distributed to all North Carolina Welcome Centers, AAA offices, local accommodations and attractions and to names taken from the Bureau’s database. The “Dining and Nightlife Guide” will be updated and reprinted in June. DIRECTOR’S REPORT Ms. Linda Ekeland, Interim Director, reported that the she attended the HSMAI, Affordable Meetings in Chicago April 14th and April 15th. Approximately 120 attendees visited the booth requesting information. The tradeshow produced 10 strong leads for possible business for 2004-2005. Ms. Ekeland reported that the plans for the National Hockey League Draft that will be conducted in the Triangle in 2005 is moving along with a media reception confirmed at the Marriott Crabtree (media host hotel). Welcome buttons are being made with distribution to all host hotel employees, restaurants, airport, RBC Center staff and area mall. Banners will also be displayed at RDU and maps and the website links are all being created. The Visitors Bureau will be celebrating National Tourism Week May 8-16. Observing the week the Visitors Bureau will hang a banner and distribute bookmarks declaring May 8 – 16, 2004 as National Tourism Week. Bookmarks have been mailed to all North Carolina Visitors Centers. A joint publication of the Chapel Hill/Orange County Visitors Bureau and The Chapel Hill News published an insert containing a trivia contest entitled “Be A Tourist in Your Own Backyard.” The winner of the contest will receive an overnight stay at The Siena Hotel. Articles in the insert will feature the Inn at Bingham School, a couple of restaurants and shopping. The “Be A Tourist In Your Own Backyard” will also feature an article on Hillsborough’s 250th Anniversary. Hillsborough’s Hog Day will be spotlighted on Turner South Cable TV on “Blue Ribbon of Food Festivals” on April 30th at 8:30 p.m. NEW BUSINESS Mr. Walters read the proclamation drafted by and adopted by the Chapel Hill/Orange County Visitors Bureau Board declaring May 8th through May 16th , 2004 National Tourism Week. OLD BUSINESS Ms. Betty Davis reported that the Orange County Board of County Commissioners at the April 1, 2004 Commissioners’ meeting, officially appointed Ms. Linda Convissor, representing the University of North Carolina-CH to the Chapel Hill/Orange County Visitors Bureau Board April 1, 2004. Ms. Dianne Reid reported back to the Board regarding the exact location of the hotel under construction on Hwy.54 adjacent to the Friday Center. After a thorough check it was confirmed that the hotel building is in Orange County and a portion of the parking lot is in Durham County. Other Matters of the Board and Announcements No other matters or announcements were presented to the Board for consideration. ADJOURNMENT With all business of the Board completed, Mr. Lee Pavao made the motion to adjourn the meeting with a second to the motion by Ms. Frances Dancy. With all Board Members in favor, the meeting was adjourned at 8:40 a.m. ________________________________ _________________________________ Minutes Drafted by: Minutes Accepted by: Linda Ekeland, Interim Director Lawrence Walters, Chairman __________________________ ______ _________________________________ Date Date