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Chapel Hill/Orange County Visitors Bureau Board
October 19, 2005
The Chapel Hill/Orange County Visitors Bureau Board met in the Board Room at the Friday Center for Continuing
Education, Friday Drive, Chapel Hill, at 8:00 a.m., October 19, 2005.
Board Members Present: Lee Pavao
Moses Carey
Edith Wiggins
Rick Strunk
Linda Convissor
Frances
Dancy
Bill Crowther
Mark Sherburne
Creston Woods
Rachel Phelps Hawkins
Kevin Callaghan
Board Members Absent: Anne Loeb
Staff Present: Laurie Paolicelli
Dianne
Reid
Betty Davis
Patty Griffin
CALL TO ORDER
Mr. Pavao, Chair, called the meeting to order at 8:15 a.m.
WELCOME AND INTRODUCTION OF GUESTS
Mr. Pavao opened
the meeting by welcoming Board Members, staff member Ms. Patty Griffin, Communications Director of the Bureau. Mr. Pavao introduced Ms. Laurie Paolicelli, the new Executive Director
of the Chapel Hill/Orange County Visitors Bureau.
SLIDE PRESENTATION
Recently the Bureau contracted with Mr. Chip Henderson to take photographs of Chapel Hill/Orange County sites
and attractions to update the slide/photo library of the Bureau. Ms. Griffin presented a slide show featuring the new photographs taken by Mr. Henderson.
APPROVAL OF MINUTES
Mr. Pavao asked for approval of the minutes of the August 17, 2005 Board Meeting.
Mr. Mark Sherburne made a motion to accept the minutes as presented. Ms. Frances
Dancy seconded the motion. With all Board Members in agreement, the motion was carried unanimously.
DIRECTOR’S REPORT
Mr. Pavao asked for a change in the agenda to allow Ms. Paolicelli
to present the Director’s Report. Prior to Ms. Paolicelli’s beginning the report Mr. Pavao asked Board Members to introduce themselves and the organization/industry partner each represented
on the Board.
Ms. Paolicelli shared her thoughts and ideas on “branding” with her overall perspective on “branding.” Paolicelli also stated that she would like to form a “branding
committee” and to hire a marketing group for research on the visitors to Chapel Hill/Orange County.
Ms. Paolicelli reported that she has met with several local organizations, including
the Chambers of Commerce, to introduce herself and to share her ideas and thoughts on the purpose of the Visitors Bureau.
Ms. Paolicelli reported that she anticipates establishing
good communications with all the general managers of all the accommodations in Orange County.
Also, Ms. Paolicelli states that she would like to produce an updated video for the Bureau
to use as a marketing tool in the future.
Ms. Paolicelli highlighted portions from her Director’s Report in the October Board Packet referring to the sales report, media, publicity
and website visits. A brief discussion ensued with participation from Board Members.
COMMITTEE REPORTS
Budget and Finance
Mr. Moses Carey, Finance Chair, reported that he had reviewed
the financial report submitted in the October Board Packet for the month of July 2005. Mr. Carey reported that the July budget reflected no revenues collected; however the expenditures
were in line at this time. A brief discussion revealed that July, being the first month of the new fiscal year, monies collected had not been posted as revenues collected. The next
financial report should reflect a clearer picture of the Bureau’s more current expenditures and revenues.
Mr. Pavao asked for approval of the financial report. Mr. Bill Crowther made a motion to accept the financial report as presented. Mr. Carey seconded the motion. With all Board Members
in agreement, the motion was carried unanimously.
Marketing
Mr. Rick Strunk, Marketing Chair, questioned the completion date of Bureau’s website update. It was suggested that the
Bureau remain in contact with the web developer to encourage a final completion date for the website update.
Mr. Strunk reported the staff is currently working on updating and printing
the visitors guide.
NEW BUSINESS
No new business for the board meeting was placed on the agenda.
OLD BUSINESS
None.
Other Matters of the Board and Announcements
Ms. Paolicelli
showed a short video entitled “The Power of Branding a Destination” produced by the International Association of Convention and Visitors Bureaus (IACVB) organization.
ADJOURNMENT
With
all business of the Board completed, Mr. Pavao asked for a motion to adjourn the meeting. Mr. Woods made the motion to adjourn and seconded by Mr. Carey. With all Board Members in
agreement, the meeting was adjourned at 9:05 a.m.
________________________________ _________________________________
Minutes Drafted by: Minutes Accepted by:
Laurie Paolicelli,
Executive Director Lee Pavao, Chair
________________________________ _________________________________
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