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Chapel Hill/Orange County Visitors Bureau Board
November 15, 2006
The Chapel Hill/Orange County Visitors Bureau Board met at The Chapel Hill/Carrboro Chamber of Commerce, 104
South Estes Drive in Chapel Hill at 8:00 a.m. on
November 15, 2006.
Board Members Present: Lee Pavao
Moses Carey, Jr.
Rick Strunk
Linda Convissor
Bill
Crowther
Frances Dancy
Bob Ward
Mark Sherburne
Rachel Hawkins
Jim Ward
Board Members Absent: Jon Wilner
Creston Woods
Liz Parham (ex-officio)
Staff
Present: Laurie Paolicelli
Dianne Reid
Betty Davis
Patty Griffin
Dale Chodorow
Guests: Cathleen Turner
Mark Nelson – The Carolina Inn
CALL
TO ORDER
Mr. Lee Pavao, Chair, called the meeting to order at 8:10 a.m.
WELCOME AND INTRODUCTION OF GUESTS
Mr. Pavao opened the meeting by welcoming Board Members and guests.
APPROVAL OF MINUTES
Mr. Pavao tabled the approval of the October 18, 2006 Board Meeting minutes to allow ample time for the presentations by the final two advertising agencies selected
by the advertising committee.
Chair Pavao also tabled the financial report, director’s report and marketing report to accommodate the agencies presentations.
ADVERTISING COMMITTEE
Mr.
Strunk, Advertising Committee Chair, reported the two advertising agencies making presentations were the Jennings Agency and Rella:Cowan/Webslingerz. Each agency would be allowed twenty
minutes for their presentation and five minutes to entertain questions. Mr. Strunk stated the Advertising Committee would meet in December and select the agency for the Bureau. The
selected agency would be announced at the January 2007 meeting.
SPECIAL PRESENTATIONS
Two agencies, Rella Cowan/Webslingerz and Jennings Advertising, both presented a 30 minute overview
of how they would brand Orange County via print and on-line marketing efforts. The first agency, Jennings, gave the board an idea of their speculative creative execution, with ideas
for implementation moving forward. The second agency, Rella Cowan, in conjunction with Jennings, offered a similar presentation and speculative creative. After the presentations were
over, the board agreed that the marketing committee should reconvene, make a decision and present their decision to the full board at the January 2007 meeting. The committee agreed
and is scheduled to meet on December 12th to discuss which agency should be recommended to the full board.
ADJOURNMENT
After the Board’s discussion of the agencies presentations Mr.
Pavao asked for a motion to adjourn the meeting. Mr. Crowther made the motion to adjourn and the motion was seconded by Mr. Strunk. With all Board Members in agreement, the meeting
was adjourned at 9:45 a.m.
________________________________ _________________________________
Minutes Drafted by: Minutes Accepted by:
Laurie Paolicelli, Executive Director Lee
Pavao, Chair
________________________________ _________________________________
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