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Chapel Hill/Orange County Visitors Bureau Board
April 18, 2007
The Chapel Hill/Orange County Visitors Bureau Board met at the Residence Inn by Marriott, 101 Erwin Road, Chapel
Hill at 8:00 a.m. on Wednesday, April 18, 2007.
Board Members Present: Lee Pavao
Moses Carey, Jr.
Jim Ward
Rick Strunk
Linda Convissor Frances
Dancy
Jon Wilner
Rachael P. Hawkins
Liz Parham (ex-officio)
Board Members Absent: Bill Crowther
Bob Ward
Creston Wood
Mark Sherburne
Staff Present: Laurie
Paolicelli
Dianne Reid
Betty Davis
Linda Ekeland
Guests: Cathleen Turner
Emil Kang
Don Smith
Reed Calver
CALL TO ORDER
Mr. Lee Pavao, Chair,
called the meeting to order at 8:10 a.m.
WELCOME AND INTRODUCTION OF GUESTS
Mr. Pavao opened the meeting by welcoming Board Members and guests. Present, representing the Residence
Inn were Mr. Dan Pendargrast, General Manager and Mr. Craig Shipley, Sales Director.
Mr. Shipley and Mr. Pendargrast welcomed Board Members and guests to the Residence Inn. After a brief overview of the facility a tour of the property would be available for Board Members
and guests.
Mr. Emil Kang, Executive Director for the Arts, The University of North Carolina at Chapel Hill presented an overview of Memorial Hall over the last year. Mr. Kang introduced
two associates, Mr. Don Smith and Ms. Reed Calver. Memorial Hall will be presenting exciting entertainment this season. The current four million dollar budget with nineteen full time
staff and a twenty-two member advisory board assures a successful year for Memorial Hall.
Memorial Hall will host approximately 200 events this year. A discussion on parking and
transportation for patrons to Memorial Hall ensued. Ms. Paolicelli stated that the Visitors Bureau would work closely with Mr. King for a solution on parking and transportation for
patrons of Memorial Hall.
APPROVAL OF MINUTES
Mr. Pavao asked for approval of the March 21, 2007 Board Meeting minutes. Ms. Francis Dancy made a motion to accept the minutes as
presented. Mr. Rick Strunk seconded the motion. With all Board Members in agreement, the motion was carried unanimously to approve minutes from both meetings.
COMMITTEE REPORTS
Marketing
Committee
Mr. Rick Strunk, Marketing Committee Chair, stated that the Jennings Agency representatives were meeting regularly with Ms. Paolicelli and the Marketing Committee developing
a strategic advertising campaign. Board Members discussed the progress of the Jennings Agency and are very encouraged that a healthy marketing effort will be developed for Chapel Hill,
Carrboro and Hillsborough.
Budget & Finance
Ms. Paolicelli reported on the financial status of the Visitors Bureau in Mr. Moses Carey’s, absence. Ms. Paolicelli stated the Bureau’s
revenues and expenditures were good and occupancy tax receipts were up. At this time the Visitors Bureau’s financial status is sound with the expectation that fiscal year 1006-2007
will end on target.
EXECUTIVE DIRECTOR’S REPORT
Ms. Paolicelli led a discussion on tourism and the arts with Board Members. Ms. Paolicelli stressed the importance of incorporating
the arts in marketing Orange County. Also presented to the Board was Ms. Paolicelli’s 2007/08 Plan of Action. Each Board Member received a copy of the Plan of Action for review.
NEW BUSINESS
Ms. Paolicelli reported that she made a presentation to the Chapel Hill Town Council on the occupancy tax support received from the town to the Visitors Bureau. The presentation
was well received by the council members.
OLD BUSINESS
Mr. Pavao reported that the By-Laws Committee was completing the revisions on the by-laws and a meeting the Orange County Manager
was scheduled for the week of
April 23rd.
OTHER MATTERS OF THE BOARD
None
ADJOURNMENT
With all business of the Board completed, Mr. Pavao asked for a motion to adjourn the meeting.
Mr. Jon Wilner made the motion to adjourn and seconded by Mr. Strunk. With all Board Members in agreement, the meeting was adjourned at 9:10 a.m.
________________________________ __________
_______________________
Minutes Drafted by: Minutes Accepted by:
Laurie Paolicelli, Executive Director Lee Pavao, Chair
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