HomeMy WebLinkAboutAHAB minutes 011314Affordable Housing Advisory Board
Minutes of Tuesday, January 14, 2013
Members Present: Patsy Barbee, Jonzella Bailey - Pridham, Arthur Sprinczeles, James Stroud,
Tammy Jacobs, Sully Jaffer and Nannie Richmond
Members Absent: Britney Walden, Diane Beecham, Vanessa Soleil and Andrew Shannon
Staff Present: Tara L. Fikes and Crystal Coble
Welcome /Introduction
Board Chair, Patsy Barbee called meeting to order.
Approval of Minutes
Jonzella Bailey- Pridham made a motion to approve the minutes of the December 17, 2013
meeting and James Stroud seconded the motion. The motion was approved unanimously.
Guest — Robert Dowling, Executive Director — Community Home Trust
At the invitation of board members, Robert Dowling discussed the mission and activities of the
Community Home Trust and responded in detail to the questions that had been prepared earlier
by the Board. This information is attached to these minutes.
Department Report
The calendars are under production and will be given to BOCC on Jan. 23, 2014 and then
available for all. Tammy Jacobs asked if there is a Section 8 Homeownership Program in
Orange County and Fikes responded that there was one and that we recently had our first
homeowner to purchase a home through the program.
Other Business
It was confirmed Carla Banks would attend the February 11, 2014 meeting to discuss the board's
interest in marketing /public relations. The next meeting will be in Hillsborough at 300 W. Tryon
Street in the Department Conference Room.
James Stroud moved to adjourn and Jonzella Bailey- Pridham seconded the motion and the
meeting was adjourned.
Respectfully Submitted:
Crystal B. Coble
Questions from the Affordable Housing Advisory Board
1. Please describe the land trust model in general.
2. Describe your housing inventory. What are the inventory fluctuation numbers?
3. What are your marketing strategies? How are you reaching the public?
4. What are your purposed solutions for your current home selling challenges?
5. Have you explored the option of renting, renting with the option to buy, and/ or rent to
own so that the units don't stay vacant?
6. How long are the units vacant on the market?
7. Is it the land trust model that is the issue?
8. What efforts are being made to find additional funding?
9. Why do you want an Interlocal Agreement for your organization?
10. What can we do to help?
11. What additional information can you give us?
2
1. What are your marketing strategies? How are you reaching the public?
Current Fiscal Year
Homes sold this fiscal year: 27
Homes currently under contract to close: 4
Homes we know are coming up for sale during this fiscal year: 11
Marketing Efforts in Calendar Year 2013
Public Outreach Events: UMall, UNC Healthcare, Carol Woods, Town Govts,
Total reached 778
General Inquiries: 196
Orientation attendees 188
Open Houses: 14
Showings: 112 (not including showings conducted by outside realtors)
Group Presentations to Realtors: 3
Areas of Presence and ongoing efforts
• Bus Ads on all Chapel Hill Transit Buses
• Flyers to all elementary children in districted area of home for sale--4 times last year
• IContact to database monthly, database includes contacts for major employers, realtors,
small businesses and other
• Flyer inserts in Chamber of Commerce Newsletter
• Featured Non - Profit at Chamber Business after Hours
• Monthly booth at UNC Healthcare in lobby
• Some advertising in the Daily Tar Heel
• Earned Media: WCHL, Chapel Hill News,
• More regular Realtor outreach in late 2013
• Website for Homes for Sale
• Direct Mail Piece (Legion Road)
• Individual or Small Group reach out to community "influencers"
• Website links on local government websites
• Downtown Partnership website link and newsletter advertising
• UNC Healthcare Intranet
• Staff participates in the following networks: NC Association of Fundraising
Professionals, Greater Chapel Hill Association of Realtors, Chapel Hill Carrboro
Chamber of Commerce Board of Directors, Business After Hours, Town of Chapel Hill
Affordable Housing Groups
• Flyers regularly posted at Chapel Hill Public Library, Arts Center, Whole Foods, Weaver
Street Market, Chamber office, Various Town of Carrboro and Chapel Hill Departments
• OWASA employee outreach
• Triangle Multiple Listing Service, which feeds to multiple online databases
3
2. What are your purposed solutions for your current home selling challenges?
There is often strong interest in our homes for sale, but buyer qualifying has become more
difficult. Credit issues and decreases to income limits are the primary barriers. Self -
employment, intermittent employment and employment gaps further complicate financing issues.
These conditions have required the following responses:
• Increasing our financial counseling resources to prepare marginal buyers for future
homeownership. This is a longer term strategy.
• Expanding our lending relationships to provide more lending options very difficult
• Allowing more gift funds to permit lower income people to purchase without using
additional subsidy funds.
• Increasing relationship with Realtors and offering referral fees for all sales
• Trying to leverage earned media to stretch marketing dollars
• Increase our community visibility by increasing attendance at networking events
• Asking existing homeowners for referrals
• Asking government partners for more help in reaching their staff
M
Development
Claremont
Single Family Homes
East 54
Greenbridge
Greenway
Inv. Condos
Larkspur
Legion Road
Pacifica
Rosemary
Vineyard
Community Home Trust
Resales of Home Trust homes
TH
SFH
CO
CO
CO
TH
SFH
TH
CO
TH
TH
Townhome
Number of Resales by
Year
9
8
6
Actual
Actual
Actual
Actual
Actual
Actual
Actual
Proi
06 -07
07 -08
08 -09
09 -10
10 -11
11 -12
12 -13
13 -14
0
0
0
0
1
0
0
1
1
0
0
2
1
0
2
0
0
0
0
0
0
0
2
2
0
0
0
0
0
0
0
3
1
3
2
0
3
1
3
3
0
0
0
0
0
0
0
1
0
1
0
0
0
0
1
1
1
1
1
2
1
2
0
3
0
0
1
1
0
1
1
0
1
5
3
2
2
2
2
1
0
0
5
4
2
3
2
2
4
10
12
11
10
9
13
17
TH
SFH
CO
CO
CO
TH
SFH
TH
CO
TH
TH
Townhome
2
6
9
8
6
7
4
8 47.06%
Condo
1
3
3
1
3
2
6
8 47.06%
SFH
1
1
0
2
1
0
3
1 5.88%
4
10
12
11
10
9
13
17
Percentanee of Turnover compared
to inventory
Townhome
2.47%
7.23%
10.84%
9.41%
6.82%
7.69%
4.08%
7.77%
Condo
5.26%
15.00%
14.29%
1.61%
4.35%
2.90%
8.70%
9.20%
SFH
4.00%
3.13%
0.00%
5.71%
2.78%
0.00%
8.11%
2.63%
3.20%
7.41%
8.70%
6.04%
5.18%
4.59%
6.37%
7.46%
Total Inventory by unit type
Townhome
81
83
83
85
88
91
98
103
Condo
19
20
21
62
69
69
69
87
SFH
25
32
34
35
36
36
37
38
Total Homes in Inventory
125
135
138
182
193
196
204
228
5