HomeMy WebLinkAboutMinutes - 06-16-1999 Board Mtg Minutes
Chapel Hill/Orange County Visitors Bureau Board
June 16th, 1999
The Chapel Hill/Orange County Visitors Bureau Board met on Wednesday June 16th,
1999, 8:00 a.m., at the Holiday Inn Express located at 202 Cardinal Drive, Hillsborough.
Board Members Present: Lee Pavao
Moses Carey, Jr.
Rick Strunk
Nancy Davis
Catharine Callaway
Creston Woods
Board Members Absent: Mike Nelson
Glenn O'Neil
Catherine Martin
Pat Evans
Staff Present: Joe Blake, Executive Director
Betty Davis, Administrative Assistant
Linda Ekeland, Director of Sales
Guests: Sandy Roberts
Dianne Reid
Chairman Lee Pavao called the meeting to order at 8:05 a.m.
INTRODUCTION OF GUESTS
Mr. Pavao welcomed board members and guests to the meeting.
APPROVAL OF MINUTES
Mr. Pavao announced that due to the lack of a quorum of Board Members present the
approval of minutes for the April meeting would be delayed until the August 18th, 1999
meeting.
SUB-COMMITTEE REPORTS
Budget and Finance Committee
Mr. Moses Carey, treasurer, reported that his review of the April financial report indicated
all things were in order. There were no questions regarding the April financial report from
Board Members.
Mr. Carey gave a brief overview of the Bureau's proposed budget for the 1999-2000
fiscal year, which had been submitted to the Orange County Board of Commissioners.
The floor was opened for questions and discussion.
Marketing Committee
Mr. Creston Woods, Marketing Committee Chair, thanked the marketing committee for
their work with staff to prepare the 1999-2000 Marketing Plan for the Visitors Bureau.
An overview of new projects was given including improvements to the website,
completion of visitor profile analysis and roll-out of holiday promotion campaign focused
on increasing visitation during the lowest demand period from November through January.
Mr. Woods recommended adoption of the marketing plan by the board. The board will
act on the recommendation of the marketing committee at the next scheduled board
meeting.
DIRECTORS REPORT
Mr. Blake reported to Board Members the schedule for the US Open Familiarization Tour
(FAM Tour) June 17th—June 21st, 1999. The FAM tour is being sponsored by the North
Carolina Travel and Tourism, Film and Sports Development in conjunction with the
Chapel Hill/Orange County Visitors Bureau and the Durham Convention & Visitors
Bureau, the Greater Raleigh Convention and Visitors Bureau.
The CEO of the 1999 Special Olympics World Summer Games, Joe Freddoso, attended
the Triangle Area Hotel/Motel Association meeting on Tuesday, June 15th, 1999, to
address concerns by the hotel community about room pickups for the event. Mr.
Freddoso announced that booking expectations for family hotel accommodations had been
surpassed. However, pickup numbers for honored guest and sponsor hotels had not met
expectations, due primarily to over-estimation of needs. Additionally, the Games staff
segmented participating hotels by type of need, i.e. sponsor hotels, family hotels, honored
guest hotels, against the advice of the three Triangle CVBs, which recommended non-
segmented assignments on a first-come, first-served basis. Freddoso thanked the three
CVBs for running the event's first-ever housing bureau.
Mr. Blake reported that the Chapel Hill/Orange County video filming had been completed
and the script had been written. Mr. Blake advised Board Members that a copy of the
video script would be mailed for their review. He requested feedback be sent to the
Bureau prior to July 30th.
Mr. Blake reported that average hotel occupancy for the Triangle area was down
approximately 10% due largely to the continuing addition of new rooms available in the
area. He also stated that the new Hampton Inn (Durham County) at Hwy. 54 and
Farrington Rd. was scheduled to open in August, which could impact the occupancy of
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Orange County accommodations, especially those in the limited service and mid-tier full-
service segments.
OLD BUSINESS
Mr. Pavao reported that the courts ruled against the Town of Chapel Hill on the
Meadowmont Project. The Town has not made a decision at this time regarding an
appeal. Questions remain about other aspects of the project (parking, etc.). Mr. Pavao
will keep the Board Members abreast of any new information of the Meadowmont
projects.
NEW BUSINESS
The nominating committee chair, Mr. Moses Carey, presented a proposed slate of officers
for the 1999-2000 Board. They are as follows: Lee Pavao, Chair; Ms. Nancy Davis, Vice
Chair; Mr. Moses Carey, Jr., Budget Committee Chair; and Creston Woods, Marketing
Chair. The floor was opened for nominations. With no nominations from the floor, Mr.
Carey made a motion to accept the proposed slate. Due to the absence of a quorum, the
Board Members will vote on the officers at the next board meeting.
Mr. Pavao announced the Chapel Hill Town Council approved the continuation of funding
to the Visitors Bureau for the 1999-2000 fiscal year. The Bureau will receive 15% of the
Chapel Hill hotel and motel occupancy taxes collected.
The Board Members reviewed the list of proposed meeting sites and they were tentatively
approved. The Bureau will confirm the dates with the venues.
The Board Members present reviewed "A RESOLUTION REGARDING CIVIL
DISCOURSE IN ORANGE COUNTY" adopted by the Orange County Board of
Commissioners. The Commissioners requested that all advisory boards consider the
adoption of a similar resolution. The item was tabled until the next meeting so that
Commissioner Carey could provide the group with background on the Resolution.
Mr. Pavao announced to the group that Pat Evans would rotate off the Visitors Bureau's
board after serving for almost four years. He thanked Pat in-absentia for her dedication
and numerous contributions to the organization.
Mr. Rick Strunk pointed out to the group that a quorum of members had not been present
for two board meetings during the current year. He requested proxies be accepted to
allow Board members to assign their vote to another member. The Board Members
present acknowledged proxy votes would be acceptable to them. The proxy vote system
will be brought forth for consideration at a future meeting.
Staff was directed to issue a fax ballot to board members requesting their votes on the
marketing plan and the slate of officers. An affirmative vote of a majority of the members
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will result in the automatic adoption of these items to allow staff to move forward with the
work plan for the 1999-2000 fiscal year.
Adjournment
Mr. Pavao adjourned the meeting at 8:40 a.m.
Minutes Drafted by: Minutes Accepted by:
Joe Blake, Executive Director Lee Pavao, Chairman
Date Date
board/meetings/6 16 1999 Board Meeting Minutes.doc
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