HomeMy WebLinkAboutMinutes - 04-16-1997 Board Mtg Minutes
Chapel Hill/Orange County Visitors Bureau Board
April 16, 1997
The Chapel Hill/Orange County Visitors Bureau Board met Wednesday, April 16, 1997,
8:00 a.m. at the Orange County Speedway.
Board Members Present: Lee Pavao, Chairman
Dr. Steven Halkiotis
Moses Carey, Jr.
Pat Evans
Margaret Skinner
Catherine Calloway
Nancy Davis
Remus Smith
Michael Weil
Board Members Absent: Hilliard Caldwell
Rick Strunk
Staff Present: Shelly Green, Director
Betty Davis, Administrative Assistant
Joseph Blake, Director of Sales
Guests: Ted Abernathy, Orange County EDC
Harold Dorsett, Orange County Speedway
Chairman Lee Pavao called the meeting to order at 8:10 a.m. at the Orange County
Speedway.
INTRODUCTION OF GUESTS
Mr. Pavao welcomed the new members to the board. The new members are Catherine
Calloway, Nancy Davis and Remus Smith.
APPROVAL OF MINUTES
Mr. Pavao requested the approval of the minutes. Ms. Pat Evans made a motion to
approve the minutes as submitted and Mr. Remus Smith seconded the motion. All
members were in favor and the motion was approved.
MARKETING COMMITTEE
Ms. Margaret Skinner reported to the board that the marketing committee had a very
good "brain storming" meeting in reference to new ideas for the marketing plan. Mr. Joe
Blake distributed a draft of the marketing plan for board members to review. Mr. Blake
stated that the final draft with tourism data for the county and state would be sent to the
board in May. Blake also stated that if anyone had questions regarding the marketing plan
to contact him. The marketing plan will be put before the board in June for board
approval.
BUDGET AND FINANCE
Mr. Moses Carey, Jr., Treasurer, reported the overall budget was in good order. Ms.
Green noted the negative number in the occupancy revenue report was from the impact of
the occupancy tax loss from the Carolina Inn.
DIRECTOR'S REPORT
Ms. Green reported to the board that Sheer and Associates has received the advertising
contract through the biding process. The agency is working quickly and an initial draft of
a new logo for the bureau has been submitted. The Bureau has submitted a few ideas for
changes in the logo and a final draft should be forthcoming. Ms. Green stated the logo
would represent the Hillsborough, Chapel Hill and Carrboro area very well.
Sheer and Associates has suggested that one welcome sign be used for the interstate
highways and the secondary roads instead of two signs. After a brief discussion the board
was in agreement that the same sign for all highways was a good suggestion. Ms. Green
will call Mr. Bill Crowther, to apprise him of this. The agency will also be doing the
design and layout for the meeting planning guide as well as for the brochures, stationary,
and note cards.
A new visitors guide will be printed in the next fiscal year. Ms. Green asked the board
their opinion on advertisement in the new visitors guide explaining that the overall look of
the guide would not be "cheapened"by advertisement. The advertisement would not be
ads but rather an "enhancement" of the listing in the guide. She explained the advertising
would generate revenue to offset the cost of the 100,000 guides that will be printed. After
discussion it was a consensus by the board that it was a good concept. Ms. Green was
asked to bring a proposal on the "look" to the next board meeting.
Ms. Green advised that the group tour manual, designed for the motor coach tour
industry, was to be published in May by Sheer and Associates.
OLD BUSINESS
A discussion regarding the legislation about state/university owned properties and
occupancy tax was opened up. Mr. Pavao said the Chapel Hill resolution to change
language in the law had been filed by our local delegation. Attorneys in Orange County,
Chapel Hill and the university are working together on finding common ground.
NEW BUSINESS
Ms. Green reminded board members that new officers would be elected at the next board
meeting. Mr. Pavao, Ms. Evans and Dr. Halkiotis will be the nominating committee for
the slate of new officers.
OTHER
Ms. Green announced the new Holiday Inn Express has opened for business in
Hillsborough.
Also announced was that the Arts Commission and the Visitors Bureau were working
together on the update of the visitor map and that the coordination level was going well
with the two. The Arts Commission and the Visitors Bureau are also working with
Carrboro on a musical festival for next year.
Mr. Pavao stated the Dali exhibition at the Carrboro Town Hall was very good and has
had many visitors to the exhibition. He recommended that all attend the exhibition if
possible.
ADJOURNMENT
Dr. Halkioits made a motion to adjourn and Ms. Evans seconded it. With all members in
agreement the meeting was adjourned at 8:50 a.m. The next meeting will be Ayr Mount,
June 18, 1997 at 8 a.m.
Minutes Drafted by: Minutes Accepted by:
Shelly A. Green, Executive Director Lee Pavao, Chairman
Date Date
c:my document/Board/April 16 1997 Board Meeting Minutes