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HomeMy WebLinkAboutAgenda - 02-07-2017 - 7-a - Proposed Release of Request for Proposals for Use of County Bond Funds and Designated Surplus Land for Affordable Housing 1 ORANGE COUNTY BOARD OF COMMISSIONERS ACTION AGENDA ITEM ABSTRACT Meeting Date: February 7, 2017 Action Agenda Item No. 7-a SUBJECT: Proposed Release of Request for Proposals for Use of County Bond Funds and Designated Surplus Land for Affordable Housing DEPARTMENT: Housing, Human Rights and Community Development ATTACHMENT(S): INFORMATION CONTACT: 1) Income Targets Approved Audrey Spencer-Horsley, Director 2) Project Scoring Criteria Amended Housing, Human Rights and Community 3) Maps of Parcels for Affordable Development (919) 245-2492 Housing Request for Proposals: a) Overall County Map Showing All Ten Potential Parcels b) Individual Maps for the Parcels 4) BOCC Minutes - May 4, 1992 5) Resolution Authorizing the County Manager to Convey County-Owned Real Property By Private Sale Or Other Means To Provide Affordable Housing 6) Proposed Timeline for Request for Proposals to Utilize County Bond Funds and Designated Surplus Land for Affordable Housing 7) Communications Plan for Release of Affordable Housing RFP PURPOSE: To receive an update on the timeline to release Request for Proposals (RFP) for use of County bond funds for affordable housing projects and approval of the following: 1) An amended project scoring criteria that includes points for local residency preference; 2) A resolution declaring eight (8) County owned parcels surplus land for the purposes of affordable housing development; and 3) The schedule for release of Affordable Housing RFP's for use of $2.5 million in bond funds and eight (8) County-owned parcels for affordable housing development. BACKGROUND: As a part of the Board's discussion and actions on the County's Proposed Affordable Housing Strategic Plan, the Board approved income targets (Attachment 1) and project selection criteria (Attachment 2) for affordable housing projects assisted with County resources at its November 1, 2016 meeting. In addition, the Board requested that staff work with the County Attorney to determine the feasibility of adding local residency preference and 2 bring an option to the Board for consideration. The amended project scoring criteria (Attachment 2) includes criteria to address a local residency requirement for consideration. The Board also authorized staff to proceed with preparing Request for Proposals for surplus parcels identified by staff. A total of ten parcels, all having access to water and sewer service, were identified for potential affordable housing development. Eight (8) parcels are owned by the County, and two (2) owned by the Orange County Housing Authority (OCHA) (Attachments 3a and 3b). On May 4, 1992 the Board of Commissioners conveyed two (2) parcels to the Orange County Housing Authority to provide housing for persons with low income as indicated in the meeting minutes (Attachment 4). On January 18, 2017, the Housing Authority approved including these two parcels in the RFP process. Attachment 5 is a resolution for Board consideration regarding the eight (8) vacant parcels owned by the County. The resolution authorizes the County Manager to: (1) Sell the properties by negotiated sale to either a public or private entity for the purpose of developing affordable housing for persons of low to moderate income (the property could be offered for below market rates to serve as a subsidy for the affordable housing project); (2) Lease the property to a public or private entity for the purpose of developing affordable housing for persons of low to moderate income (the lease rate could also be negotiated below market rate to serve as a subsidy for the affordable housing project); and (3) In the event that there are no developers interested in option (1) or (2), sell the property on the private market with the proceeds of the sale dedicated to other affordable housing projects. The Resolution would also authorize the County Manager to place terms, conditions and standards on the sale that would ensure that the properties are safe, convenient and remain affordable. If the Board approves the resolution, the contents of the resolution must be summarized and published once after its adoption. No sale can take place until 10 days after publication. The recommended schedule for the RFP release, evaluation, and award of the bond funds and designated surplus land is outlined in Attachment 6. The Community Relations Director has developed a communication plan for the RFP process (Attachment 7) that is attached for your information. The communication plan will be shared with the Affordable Housing Coalition at their meeting on February 9, 2017. The BOCC also requested that the affordable housing providers provided input on revisions to the Affordability Policy. These comments and staff recommendations will be presented at the BOCC work session on February 16, 2017. FINANCIAL IMPACT: A County referendum was approved on November 8, 2016 for $5 million for affordable housing. The initial amount of bond funds for release of Request for Proposals for will be up to $2.5 million. Eight parcels of County owned land and two parcels owned by the Housing Authority have been identified for affordable housing development. The 2016 total assessed value of the County owned property is estimated at $204,445 while the 2016 assessed value of the property owned by the Housing Authority is estimated at $71,734. 3 SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goals are applicable to this agenda item: • GOAL: FOSTER A COMMUNITY CULTURE THAT REJECTS OPPRESSION AND INEQUITY The fair treatment and meaningful involvement of all people regardless of race or color; religious or philosophical beliefs; sex, gender or sexual orientation; national origin or ethnic background; age; military service; disability; and familial, residential or economic status. • GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY The creation and preservation of infrastructure, policies, programs and funding necessary for residents to provide shelter, food, clothing and medical care for themselves and their dependents. • GOAL: CREATE A SAFE COMMUNITY The reduction of risks from vehicle/traffic accidents, childhood and senior injuries, gang activity, substance abuse and domestic violence. • GOAL: ESTABLISH SUSTAINABLE AND EQUITABLE LAND-USE AND ENVIRONMENTAL POLICIES The fair treatment and meaningful involvement of people of all races, cultures, incomes and educational levels with respect to the development and enforcement of environmental laws, regulations, policies, and decisions. Fair treatment means that no group of people should bear a disproportionate share of the negative environmental consequences resulting from industrial, governmental and commercial operations or policies. • GOAL: ENABLE FULL CIVIC PARTICIPATION Ensure that Orange County residents are able to engage government through voting and volunteering by eliminating disparities in participation and barriers to participation. RECOMMENDATION(S): The Manager recommends that the Board receive the update and approve: 1) The project scoring criteria as amended in Attachment 2; 2) A resolution declaring eight (8) County owned parcels surplus land for the purposes of affordable housing development in Attachment 5 and authorizing the Chair to sign the resolution; and 3) The schedule for release of Affordable Housing RFP's for use of $2.5 million in bond funds and eight (8) County-owned parcels for affordable housing development in Attachment 6. Attachment 1 4 )14t: CA,R(2)11 County Funds to Help the County Reach a Countywide Shared Goal of up to 1,000 Affordable Housing Units in Five Years: 2016— 2020 TARGETING INCOME and SPECIAL NEEDS by UNITS and PERCENT of FUNDS Household Income Range Target Units Percent of Examples of Population Funds Served 0 to <30% No Cap No Cap Minimum Wage Earners, Childcare Providers, Restaurant Service Workers and Artists >30%to< 60%Area Median No Cap No Cap Maintenance Workers, Income Nursing Assistants and Health Aides,Teacher Assistants and Construction Helpers >60%to< 80%of Area Median No Cap 20% Workforce employees, Income teachers, small business owners and first responders Special Needs Populations No Cap No Cap Residents with disabilities, older adults/seniors, residents experiencing or at risk of homelessness, and victims/survivors of domestic violence Total 1,000 U.S. Department of Housing and Urban Development(HUD) Income Limits as of April 13, 2016:Area median income for Orange County is$74,900(family of four) 30%-$21,200 50%-$35,350 60%-$42,420 80%-$56,550 Attachment 2 5 ORANGE COUNTY NORTH CAROLINA County Funds to Help the County Reach a Countywide Shared Goal of up to 1,000 Affordable Housing Units in Five Years: 2016— 2020 DRAFT PROPOSED AFFORDABLE HOUSING PROGRAM EVALUATION: SCORING CRITERIA AS AMENDED A. Income Targeting and Special Needs (45 points) Household Income Range Points to be Awarded 0to < 30% 25 >30%to< 60% of Area Median Income 15 > 60%to< 80%of Area Median Income 10 Special Needs Populations 20 B. Local Residency(5 points) Percent of Orange County residents served at time of occupancy Points to be Awarded 80%to 100% 5 50%to 80% 2 O to 50% 1 C. Leveraging(55 points) Percent Funded by Bonds and Other County Funding Points to be Awarded 60-80% 3 40-59% 6 20-39% 9 10-19% 15 <10% 20 Other Criteria Points to be Awarded 1. The project pays property taxes 2 2a. The project repays the bond funds—principal only. 3 2b. The project repays the bond funds—both principal and interest. 10 3.The Project is a Mixed Income Project: The project serves more than 10 one income category and minimizes the concentration of affordable housing projects in a particular geographic area. 4.The Project is a Mixed Use Project: The project includes uses in 10 addition to residential uses that offer access to employment opportunities, daily needs and health and human services. 6 D. Building Design (25 points) Scoring Criteria Maximum Points to Be Awarded 1. The project meets or exceeds the NC Housing Finance Agency Energy 3 Efficiency Criteria. 2. The project is accessible to needed services for the target population 4 such as healthcare, schools, and or grocery shopping. 3. The project provides for handicap accessibility and/or utilizes the 5 principles of Universal Design in the building design. 4.Additional points may be awarded for meeting aspects associated 2 with functionality, maintenance and dispersal. 5. The project is connected to water and sewer service or will connect to 6 existing service or will use a community well and sewer system consistent with water and sewer boundary agreements and local standards. 6. Public transportation and related facilities and improvements are 5 available where applicable, e.g., bus shelter, accessible stops, etc. E. Community Design (10 points) Scoring Criteria Maximum Points to be Awarded 7. The project contributes to a mix of housing within an existing 3 neighborhood. 8. Additional points may be awarded for criteria associated with building 3 appearance, quality of construction, compatibility with surrounding housing, ability to foster a sense of a secure community, and contributes to neighborhood revitalization and or affordable housing preservation. (Details must be provided by applicant) 9. Environmental impacts are identified with plans included to adequately 4 address minimizing impact on environment, e.g. reuse of building materials recycling, storm water management and water conservation. F. Community Sponsorship/Support (20 points) Scoring Criteria Maximum Points to be Awarded 1. The applicant can submit explicit evidence that they coordinated the 6 application with other organizations to complement and/or support the proposed project. 2. The applicant involved the intended beneficiaries of the project in the 6 planning process and describes outreach and marketing plan to be inclusive. 3. The applicant can demonstrate that it has been actively involved, or 4 describes the steps it will take to become actively involved in the Community's Consolidated Planning process to identify and address a housing need or problem that is related in whole or part to the proposed project. 4. The applicant has developed, or describes plans to develop linkages with 4 other community activities so solutions are holistic and comprehensive. DRAFT 7 G. Project Feasibility(30 points) Scoring Criteria Maximum Points to be Awarded 1.The applicant can demonstrate site control, zoning, compliance, and a 10 timely construction schedule that is feasible. 2. Funding (other than bond or other County funding) is in place at the 10 time of application. 3.The applicant's proposal is complete and presents a proposed project 10 budget and financial model that is sustainable and based on reasonable assumptions. H. Developer Experience(25 points) Scoring Criteria Maximum Points to be Awarded 1. Experience of the applicant in carrying out projects of comparable 10 scope and nature (e.g., new construction, rental housing, rehabilitation, etc.)to that proposed, and has met regulatory compliance for prior projects. 2. Applicant has proposed a team with demonstrated development, 5 managerial and financial management capabilities in prior projects. 3. Applicant has successful record of meeting proposed budgets and 10 timetables. TOTAL POTENTIAL POINTS: 215 Potential County/Orange County Housing Authority Land for Affordable Housing Request for Proposals Attachment 3a 9846534499 • 9865517394 I i1.1.41 11d1il li4lll11111_1___1_11_1 _ 9865622018 9835416142 6 1 I e. 9865516149 -% -• , Meba" . _ r 40 85 _ _ 9865614458 Hillsborough 0 kW- "123 1,, i N 4411 _ ___... 11:3 l 85 .., i- No\A", 4 I I f I 0 I I 1 d1 1 I 1 PIN LOCATION I 1 9778930971 Near 136 Wentworth St 1 9778941081 Near 136 Wentworth St ' 9778941099 Near 138 Johnson St a 1 9799746369 1801 Ephesus Church Rd I 9835416142 Near 115 Lancaster Rd ' 9846534499 Near 2316 Bigelow Ln 9865516149 Near 211 Odie St [ 9799746369 9865517394 229 Daye St 9°9865614458 108 Mollie Ct 9865622018 Near 416 Faucette Mill Rd Chapel Hill _ Carrboro ' ■ Orange County ell 0 Housing Authority - Land 9778941081 9778941099 • Orange County Land I City Limits 9778930971 ' N 1 in=1.9 miles t« 0 1 Extra-Territorial w a° Mile Jurisdiction (ETJ) ® Orange County Planning and Inspections Brian Carson(2/2/2017) I 9 Attachment 3b Maps of Parcels for Affordable Housing Request for Proposals: Map/Parcels 1-10 Map 1, Parcel Number 9778930971 Housing Authority 2016 Assessed Value: $39,619 • • � • :t r .r•' T `.tip} —ti `�!.' .. { i xjp.•WY— :f . . - i. • • 1 1 • , _ :.r..r. Law cc V. .{ e c. a i%', N. a P A 4 8 I .gyp 9. ° chi _ `MR 6 10 Map 2, Parcel Number 9778941081 Housing Authority 2016 Assessed Value: $32,115 ` �• 'r • • • •• 4, '4. pl•[.. . • • • M Y�r l 'I + 3 • - - 's. t v 'F ; Pill; '''' ' %• "9:'11 .........We' '' • '1� '' _ �' sue: 4r 'o 1 ks "io.witma . -Si- .. 1.•I, •L • .461:..4r.. .. • • IA - . =�s���. .sue . .IOIII z c:) 0 .K2 , R i W? it tited-r716-i•4 ''' .g .0.. ----- ° 4 G n K . y Kb ' � 11 Map 3, Parcel Number 9778941099 2016 Assessed Value: $35,081 iliV t! t V 15 A o k, qq� II �0El . F , I :Y _ ....;J.., .,...:-.. . 1 .4 41 1 • • • .. . .'"-* ': ' ...•. 1 , . • . . ..$ • • • a R' ` u �. •• • 12 Map 4, Parcel Number 9799746369 2016 Assessed Value: $27,768 Orange County Owned Parcel 1801 EPHESUS CHURCH RD (9799746369 ) i 1f i +• - z-77-• \-. . - 41 .. 7•.. .,4. - -- ' - *, •• '`:-. I' I :. 0i • N . • •. 1' r — — f •i •.. � i. `�. \ :� y� 0:39 ac `kik ors ` - 2 ,2 l k .4,.... _ -:11:r. ..7:-r. :..- . ''''‘' i:l'■; '.''".-'7. _ ''' ' . '// - , '.. 1 *t.. ....0.4 -...11 / . likirk44\,_ _. __ _ , f 14 ,.., , J P lite. t. I. � . �, jj __ _ � CH RCH RD 6811/01111166iL ' It :-- - . -Water Lines . - Sewer Line N QOrange County Owned Parcel y I �` tt lj 2•Contours(NCDOT) ` Orange County Planning and Inspedrons r v: w .. .r , N '7O\ ` Brian Carson(10/6/2015) 6 13 Map 5, Parcel Number 9835416142 2016 Assessed Value: $43,300 5 ,....v. ;, ,, Iry L ..,---'—'---... }_ 1...,. n . ...1. ° 1:i.; (3 7..i. a , ,. as ''� r h ? I' ar a r .\ Y � _'_ . • . H.. 10 ' • II '''I r i " r I m... .... III . J1� "'{` -i i _• ii, . ... 9 . .,. .,. . .. ..-- „.... ., . ,• 9. , .... . . . . ••• - .. „ii ........., ,,re:I-• - i9-.':.?:,•,...: ...noih.4., '•••..... .1.,..: •• rYi7`"-ti II ++ _ - • • ;.Ik.'�- ..x =-'rig. ,'. 'ICI' T •Y• �I - _ �' M1 ..;7`.9. . .., • • • „- .. _ `gyp • • 1 14 Map 6, Parcel Number 9846534499 2016 Assessed Value: $13,600 y i /J x JI!r .. n �' -:`'r [n ^A .1 4 C k G i / I 0 • • y. — - ' "4.42.." .-• • " — fir -= _ r-'2" ?i7•%,,;�.ti F '+ { :, • :. .e.f . . , 4,-._ ,,,...:,....e . -14 '; • kt• ..11_e''.'7-.la • . -.:4.IR...,. . .';17.' .' 77'.. .I. . • 15 Map 7, Parcel Number 9865516149 2016 Assessed Value: $18,500 W 2N ,0 ` YYYY; T• ' r, y �) 1'1 x .G �� "9 6_ �y1 /n 1 LIlk r` ' fl E e: J I iQ r • - - - - - f%yam`,, +3,,, q'' f•� . • •-- __ _ .d max ` • 1.-y _ # r, • �.._ 5.; ._ . • • —aii+_ t- � - L WO - - s "• 7ii,- y.-Y- •i,�+. '.,1' ' .i; sir- - h. .:�i `F1.,�.. �17�444_ ... ._. .. A : ., 1 • 16 Map 8, Parcel Number 9865517394 2016 Assessed Value: $1,596 Pi i .411111r IE 1.a St..1 , ... e..:" iJ L 1-. UI } ps la .. '41 S. sus .r , ti • __. 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I .. ,... ... 1._. . , - ii-.••,7 . ._ • .. . - • . „ , -.T • ''' : 4 . . , i • .. ' ,• ., ••‹. -- _ I_ ., ,,. , - . - 1 . . • i• . •'r••1 .• . . - •. r Attachment 4 1 APPROVED 6-29-92, MINUTES ORANGE COUNTY HOUSING AUTHORITY MAY 4, 1992 The Orange County Board of Commissioners met as the Orange County Housing Authority on May 4, 1992 at 7:25 p.m. in Superior Courtroom in Hillsborough, North Carolina. COUNTY COMMISSIONERS PRESENT: Chair Moses Carey, Jr., and Commissioners Alice M. Gordon, Stephen H. Halkiotis and Don Willhoit. COUNTY COMMISSIONER ABSENT: Verla C. Insko COUNTY ATTORNEY: Geoffrey Gledhill STAFF PRESENT: County Manager John M. Link, Jr. , Assistant County Manager Rod Visser, Deputy Clerk to the Board Kathy Baker, Clerk to the Board Beverly A. Blythe, Planning Director Marvin Collins, Housing and Community Development Director Tara Fikes, Purchasing Director Pam Jones, Budget Director Sally Kost, Health Director Dan Reimer, and EMS Director Nick Waters. PROPERTY TRANSFER FROM ORANGE COUNTY TO THE HOUSING AUTHORITY Motion was made by Commissioner Halkiotis, seconded by Commissioner Gordon to adopt the resolution as stated below which conveys the property in the Knolls community to the Orange County Housing Authority and authorizes the Chair to sign the resolution on behalf of the Board: RESOLUTION OF THE ORANGE COUNTY HOUSING AUTHORITY ACCEPTING PROPERTY CONVEYED BY ORANGE.COUNTY WHEREAS, on the 4th day of May, 1992, the Chairman of the Orange County Board of commissioners tendered non-warranty deeds to the Orange County Housing Authority for the following parcels of property (hereinafter referred to as "the parcels of property") : Parcel I: Tax Parcel 7.100.C.10 ct - - 9 4.-.i c?:f Parcel II: Tax Parcel 7.100.C.10A rG 9T-. _mow r Parcel III: Tax Parcel 7.91.H.7 WHEREAS, the Orange County Housing Authority has determined that the parcels of property can be developed to provide dwelling accommodations for persons of low income; - WHEREAS, it is expected that Habitat for Humanity of Orange County will present to the Orange County Housing Authority a- development plan for the development of the parcels of property in order to provide dwelling accommodations for persons of low income; and WHEREAS, it is expected that Habitat for Humanity of Orange County and the Orange County Housing Authority will enter into a cooperation agreement which will provide for the development and construction of housing for persons of low income to be located on the parcels-of property. NOW, THEREFORE, BE IT RESOLVED, pursuant to North Carolina General Statutes 157.1 et seq. , the Orange County Housing Authority accepts the tender of deeds from Orange County for the parcels of property by accepting the non-warranty deeds tendered by Orange County which in form and substance are the same as the copies of those deeds which are Exhibits A, B and C to • 20 this Resolution. - This the Atli day of Hay. 1992. VOTE: UNANIMOUS NOTE: FOR THE RECORD, THESE DEEDS HAVE BEEN PROPERLY EXECUTED AND RECORDED AND ARE PRESENTLY IN THE VAULT LOCATED IN THE FINANCE DEPARTMENT ALONG WITH ALL OTHER DEEDS FOR COUNTY GOVERNMENT PROPERTY. ADJOURNMENT With no further items for consideration, Chair Carey adjourned the meeting. Moses Carey, Jr., Chair Beverly A. Blythe, Clerk - • RES-2017-007 Attachment 5 21 ORANGE COUNTY BOARD OF COMMISSIONERS RESOLUTION AUTHORIZING THE COUNTY MANAGER TO CONVEY COUNTY-OWNED REAL PROPERTY BY PRIVATE SALE OR OTHER MEANS TO PROVIDE AFFORDABLE HOUSING TO PERSONS OF LOW OR MODERATE INCOME WHEREAS, the Orange County Board of Commissioners ("Board") is committed to developing safe, convenient, accessible and efficient affordable housing for low and moderate income households; and WHEREAS, North Carolina General Statute § 153A-378 provides in part that the County may convey property owned by Orange County by private sale to any public or private entity that provides affordable housing to persons of low or moderate income under and terms and conditions that the Board may determine; and WHEREAS, North Carolina General Statute § 153A-165 authorizes the Board to lease real property, with or without an option, for an authorized public purpose; and WHEREAS, Orange County owns the below listed properties that they want developed for affordable housing for persons of low to moderate income: • PIN#9778-94-1099 • PIN#9799-74-6369 • PIN#9835-41-6142 • PIN#9846-53-4499 • PIN#9865-51-6149 • PIN#9865-51-7394 • PIN#9865-61-4458 • PIN#9865-62-2018 All located in the Orange County Registry; NOW, THEREFORE, BE IT RESOLVED by the Orange County Board of Commissioners that the following procedures and standards for affordable housing are hereby adopted and shall be followed: 1. That the County Manager is hereby authorized, subject to legal review and approval by the County Attorney, to execute the necessary documents to convey the above described property either by negotiated sale or lease to private of public entity for the development of affordable housing for persons with low to moderate income. 2. That the County may use or convey the property to either provide or partner with a federal, state, town, private or non-profit entity to provide affordable housing opportunities for persons of low to moderate income in Orange County. 3. That any property conveyed for the development of affordable housing be developed within thirty months under procedures, standards and conditions established by the 22 County, including the condition that the property be developed for sale or lease to persons of low or moderate income. 4. The above listed properties owned by Orange County be conveyed for the development of affordable housing, as provided in North Carolina General Statutes §§ 153A-378 and 153A-165 to either private or public entities, as the law allows, with extensive experience in developing and rehabilitating properties, preferably for persons of low or moderate income; and who agree to develop and market the property for sale or lease to persons of low or moderate income. 5. That as part of any such conveyance of property for development of affordable housing, covenants or conditions be attached to the property to assure the property will be developed by the entity for sale or lease to persons of low or moderate income. 6. That if the Orange County Manager disposes the property by private sale at a negotiated price a notice summarizing the content of the resolution shall be published once after its adoption and no sale shall be consummated until 10 days after its publication. Adopted this the 7th day of February 2017. Mark Dorosin, Chair Orange County Board of Commissioners ATTEST: Donna Baker, Clerk to the Board 23 Attachment 6 Orange County Request for Proposals Utilizing Bond Funds and Surplus Land for Affordable Housing Development TIMELINE (Tentative) February 7, 2017 Board of County Commissioners (BOCC) Approve Release of RFPs for Bond Funds and Surplus Land February 16, 2017 BOCC Work Session — Discussion County Policies for Preserving Affordable Housing February 20, 2017 RFPs Applications Released February 27 — March 2, Application Workshop(s) 2017 February 20, 2017 — March Applicant Preparation of Applications 30, 2017 March 31, 2017 Application Submissions are Due April 2017 Review Applications —County Team May 2017 Affordable Housing Advisory Committee Review June 6, 2017 BOCC consider approval of recommendations June 16 - July 1, 2017 Contracts Executed & Projects Begin Attachment 7 24 nummol llrrlrl Ul�r74�1re!GllNI/�Pi,�laml1oh, 111114111 ., ,.-aiiii'fdfrG'fr77hflYUV ., 4ft 44441111 , a NN1IIIIIII yip 10.11 I 0 puuu m ��IIIIII u i omomouumi�" I -.� I p �V o COUNTY MANAGER'S OFFICE 200 South Cameron Street Bonnie B. Hammersley, County Manager Phone(919)245-2300 Post Office Box 8181 Fax(919)644-3004 Hillsborough, North Carolina 27278 To: Board of Commissioners From: Todd McGee, Community Relations Director Subject: Communications Plan for Release of Affordable Housing RFP Date: February 7, 2017 On November 8, 2016, voters in Orange County approved a $5 million bond referendum to support affordable housing initiatives. Budget plans for how bond funds would be drawn down included an initial amount of$2.5 million in bond funds for the first year and a second draw of up to $2.5 million in a subsequent year depending on viable affordable housing proposals received by the county. In December, the Board approved the criteria to be used to score the proposals. The Community Relations Department has been charged with developing a strategic communications plan to promote the availability of these bonds funds and the release of the RFP. The plan will include several components. The Community Relations Department will create a page on the Orange County website with links to the RFP and all other relevant materials (potential sites, scoring matrix, etc.). The page will be linked prominently from the home page of the county website, similar to the Bus-Rail Information button. The website will be live no later than three days after the RFP is published. A news release will be distributed when the site becomes live. In addition to the local media, the release will be sent to statewide affordable housing organizations such as the N.C. Housing Coalition and the N.C. Housing Finance Agency, and shared with our municipal partners within Orange County. The release of the RFP will be promoted on the county's social media sites (Facebook and Twitter) with weekly tweets through the deadline to return the RFPs. Information will also be included in the Orange County weekly e-mail newsletter— once when the RFPs are first available, and again a week before the deadline. An Equal Opportunity/Affirmative Action Employer www.orangecountync.gov 25 Staff from the Department of Housing, Human Rights and Community Development will share the information with their list of affordable housing partners and ask those partners to distribute the information to any interested parties. The DHHRCD will notify the public through advertisements in local newspapers. Other opportunities to promote the plan will be pursued, including appearances on WCHL by staff or the Chair, during his regular update.