HomeMy WebLinkAboutAgenda - 04-12-2007-1ORANGE COUNTY
BOARD OF COMMISSIONERS
WORK SESSION AGENDA ITEM ABSTRACT
Meeting Date: April 12, 2007
Action Agen~
Item No.
SUBJECT: Economic Development Commission FY 2007-08 Goals Update
DEPARTMENT: Economic Development PUBLIC HEARING: (YIN) No
ATTACHMENT(S): INFORMATION CONTACT:
A. Desirable Business Matrix
B. Targeted Businesses for EDDs Dianne Reid, 245-2326
PURPOSE: To receive a report from the Economic Development Commission reviewing
progress to date on the EDC's FY2007-08 Goals.
BACKGROUND: The Orange County Economic Development Commission adopted its 2007-
08 goals in January 2007 and shared them with the Board of County Commissioners at a work
session on February 12. One of the highest priorities was to reorganize the Orange County
Small Business Loan Program Company; the BOCC approved the reorganization plan on March
13. Another was to secure approval for the feasibility study for the agricultural processing
center; the contract was approved on March 3, pending securing the remaining funds.
Other immediate goals were: 1) to identify target industries for the County's three economic
development districts; 2) to expand broadband and cell coverage throughout the county; 3) to
reorganize the Quality of Place Work Group; 4) to move forward Agricultural Service Enterprises
and other planning changes to enhance opportunities for economic development in rural areas
of the county; and 5) to continue the move to Central Permitting and a facilitated development
process. The remainder of this report outlines progress toward these goals.
Target Industries for the Economic Development Districts
Attachment A shows the Desirable Business Matrix developed by the Business Climate Work
Group during the past year. The first part of the matrix ranks the importance of potential criteria
in determining the desirability of target businesses. The last section shows which of the ten
industry clusters identified in the Research Triangle Regional Partnership's competitiveness
plan, Staying on Top, could be appropriate in Orange County. It is the recommendation of the
Business Climate Work Group that businesses meeting the criteria (particularly those ranked
high) would be welcomed into our community, would receive expedited review, and would be
eligible for any incentives that might be created at the local level. Attachment B gives more
detail on the RTRP clusters, and makes a first cut at identifying target industries for the three
Economic Development Districts.
Expansion of Broadband and Cell Phone Coverage
During March, members of the Infrastructure Work Group met with Jane Patterson, Executive
Director of e-NC, whose mission is increasing statewide access to broadband connectivity. Ms.
Patterson shared information on broadband availability in Orange County, and agreed to have
her GIS staff work with Orange County staff to map access. The group will meet again in May
to review the results and discuss next steps. The effort to expand coverage for economic
development includes County Information staff, the County Manager's office, and County
Planning staff in addition to EDC staff.
Reorganization of QualitLr of Place Work Group
Under new co-chairs Winkie La Force (Executive Director of Leadership Triangle) and Jon
Wilner (Executive Director of the ArtsCenter), twelve potential work group members met on
March 29 to discuss collaborative efforts to market the County and its many cultural assets.
The group identified others to invite to a second meeting in early May, at which time it will
develop objectives and a work plan for 2007-08. The overall goal of the Quality of Place Work
Group is to create thriving partnerships ensuring that the county is a great place in which to live
and work, attracting and retaining the "creative community" of innovators, artists and civic
leaders that will drive the desired economy.
Agricultural Services and Other Rural Enterprises
A group consisting of Planning, Environment and Resource Conservation, and Economic
Development Department staff are meeting weekly to wrap up recommendations for changes to
support innovative agricultural enterprises throughout the county. The work will be presented at
the May Quarterly Public Hearing. EDC staff is also working with Planning Staff on a proposal
for Rural Economic Development Areas and on reexamining regulations governing rural
crossroads community nodes. The Rural Economic Development Area concept will be part of
the May Quarterly Public Hearing, with an update on the nodes targeted for the Fall Quarterly
Public Hearing.
Central Permitting and Facilitated Development
Interdepartmental predevelopment meetings (including Hillsborough staff as appropriate)
continue on a regular basis. Project applicants meet, face-to-face, with all staff who have a
project review role, with Economic Development staff present in a ~ non-regulatory, facilitating
role. The applicant has an opportunity to learn all of the steps involved in project approval and
to ask any clarifying questions of staff. Minutes of the meetings become the road map for the
approval process. While time consuming and sometimes difficult to schedule, staff and
applicants have expressed great satisfaction with the results. Building Inspections is preparing
information on additional staff requirements to formalize the one-stop permitting process.
FINANCIAL IMPACT: None.
RECOMMENDATION(S): The Manager recommends that the Board receive the report and
direct any comments to the EDC Board and the Economic Development Director.
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Investing in Innovation
Business Climate Workgroup
Attachment A
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Potential Criteria High Med Low
Preference for headquarters X
Supports community by:
• Providing financial support to community agencies X
• Supporting volunteerism and community involvement by employees
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• Supporting community events and celebrations X
Preference for business in one of ten industry clusters identified in Research Triangle
Partnership's com etitiveness Ian Staying..on...TO.P..~ ...............................................................................................................................................................................
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• Pharmaceuticals (Low Manufacturing) Not Desirable
• Biological Agents and Infectious Diseases X
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .
• Agricultural Biotechnology
Not Desirable
• Pervasive Computing ~ X
• Advanced Medical Care X
• Analytical Instrumentation X
• Nanoscale Technologies X
• Informatics X
• Vehicle Component Parts Manufacturing X
• • Logistics and Distribution X
®~FT
Attachment B
Targeted Industries
GENERAL TARGETS (from RTRP Clusters of Innovation, with emphasis on clusters in
which UNC-Chapel Hill has research strength):
Biological Agents and Infectious Diseases
Opportunities in .the area of biological agents include not only public health but also protection
of the environment, water supplies and food sources (plant and animal) from natural or terrorist
exposure to biological agents. Infectious disease is receiving increased attention because of
emerging or re-emerging infectious disease (e.g. mad cow disease, West Nile virus, SARS),
drug resistance across all classes of microbial pathogens and bioterrorism. At the regional
level, the Research Triangle has multiple strengths, including
• World-class public and environmental health research organizations
• Discovery and development of new infectious disease therapeutics
• Sensors and sensor webs, analytical instrumentation and data mining, which will be
critical to early detection and monitoring of outbreaks
• Nanomaterials research, which will provide improved barrier systems for infection control
Pervasive Computing
Pervasive computing enables on-demand access to information from anywhere at anytime.
Creation of pervasive computing networks involves integrating wireless technologies, optical
communications and computational hardware and software -all areas of strength in the region.
The rise of pervasive computing networks will create opportunities in areas such as:
• Medical devices that enable monitoring of patients in real-time and improve the quality of
health care in rural areas
• Wearable electronics that are incorporated into textiles or miniaturized to be worn
unobtrusively on the body
• Sensor networks deployed at remote locations for various uses, including inventory
tracking
• Laboratory information management systems, especially to support pharmaceutical
research and clinical trials
Advanced Medical Care
In the next 10-20 years, combined advances in several fields -medical devices and
diagnostics, drugs and drug delivery systems, genomics and proteomics, telecommunications
and informatics -will revolutionize medical case. Our region offers world-class health care
institutions that will continue to lead in the evolution of quality health care. Examples of
advanced medical care advances include:
• Diagnostic tests to identify early cellular and molecular changes that are characteristic of
a given disease
• Injectable nanomachines that deliver localized drugs, clean arteries, selectively destroy
cancer cells or repair organs
• Gene therapy to treat tumors
• Remote, cost-effective monitoring of patient progress during and after treatment using
wireless sensors and telecommunications
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Analytical Instrumentation
Analytical instrumentation incorporates advances in sensors in a variety of fields including
chemistry, civil engineering and security. The Research Triangle Region has expertise in
optics/photonics, combinatorial methods and informatics. Examples of new analytical
instrumentation include:
• Tunable lasers that will replace spectroscopic light sources
• Advanced, low-cost, lab-on-a-chip technologies, such as corrosion monitors on bridges
and chemical sensors in factories
• Applications of combinatorial methods to the health care industry
Nanoscale Technologies
Recent advances in chemistry enable molecular-level engineering of complex structures such
as polymers, metals, ceramics, proteins and genes. Our region is well-positioned to capitalize
on the emergence of these nanoscale technologies, particularly for life science applications.
Examples include:
• The creation of medicines personalized to individual DNA structures
• New composites useful in medical sensors, tumor labeling and cell transport agents
• Creation of nanoscale materials for automotive components and architectural structures
Informatics
Informatics includes a broad range of information technologies, computer hardware, software
and IT services used to manage and analyze data to drive innovation and create business
advantage. In the knowledge economy, competitive advantage comes largely from an
organization's ability to make effective and timely use of internally and externally generated
data. Three areas with significant cross-cutting potential are critical to the continued growth of
the region's informatics sector:
• Distributed computing
• Analytical software techniques
• Imaging and visualization systems
Logistics and Distribution
The Research Triangle Region is also focusing on continuing to focus on this traditional industry
sector that remains a viable job creation opportunity. Because of Orange County's strong
transportation assets (Interstates 40 and 85) and its location midway between the Triangle and
the Piedmont Triad, logistics and distribution has good potential, particularly in the Buckhorn
Economic Development District.
SPECIFIC TARGETS FOR ECONOMIC DEVELOPMENT DISTRICTS
Eno EDD
The Eno EDD Work Group has not yet completed its visioning work for the types of businesses
desired for the area. We expect that the group's draft recommendations will be completed this
summer. However, given the general area, the size of the parcels, and the proximity to
residential development, we would expect the targeted industries to include:
• Construction offices
• Light manufacturing and assembly, including within multiple-tenant flex space
• Small-scare storage and warehousing
• Wholesale Trade (both durable and non-durable goods)
• Retail Trade, including restaurants and service stations
• Financial institutions, insurance agents and real estate agents
• Personal Services
• Professional services
Development is expected to be small-scale, one to two floors, and to generally blend in with the
architecture along Route 70 on both sides of the county line.
Hillsborough EDD
Following the pattern of the Waterstone project, we expect development within the Hillsborough
EDD to continue as mixed-use development, with single and multi-family housing co-existing
near retail, office, and institutional uses. Retail will include big box and locally-owned
businesses, movie theatres, restaurants, and hotel/conference facilities. Offices will include
large Class Amulti-story buildings featuring a mix of tenant businesses (including research and
development for the targeted industries described above) and linear one-story office buildings
featuring personal and professional services, and finance, insurance and real estate
businesses. Hillsborough is already home to several large call-center oriented businesses (A
Southern Season, PHE, Sports Endeavors); we should build on the existing cluster, targeting
financial services as well as other consumer goods centers. Another logical extension would be
to add to the informal food cluster that is developing at the Hillsborough Business Center with
the Weaver Street "Food House" and a coffee roaster. We should attempt to attract other
relatively small- scale food preparation and storage operations serving the high-end specialty
restaurants in the region. The office spaces should target UNC spin-offs, graduates of the
incubator programs at Carolina North, and other research and development facilities that do not
require close proximity to RTP. As Wake and Durham Counties are running out of large parcels
of land, Hillsborough and Buckhorn will become more attractive.
Buckhorn EDD
Given the development of the Gravelly Hill Middle School and the West Ten Soccer Complex in
the southern part of the Buckhorn EDD, we are proposing less industrial uses for the land along
West Ten Road. We recommend destination or clustered retail for the large parcel fronting
Buckhorn Road, with a mix of uses to include restaurants, a hotel, and small and large retail.
An example of destination retail would be Bass Pro Shop or Ikea; an example of clustered retail
would be home furnishings or auto dealers. We suggest exploring an open-air farmers market/
festival marketplace east of the soccer complex, possibly combined with a park and ride lot
serving east-west transit. On the north side of Interstate 40/85 (which has rail access), we
suggest awarehouse/distribution center on the western edge, moving to heavier industrial uses
to the east, to the existing building at Redmond Crossing currently under contract to a custom
millwork manufacturer. Possible targets for the distribution center would be big box retailers
and parcel delivery services.