HomeMy WebLinkAboutAgenda - 10-15-2015 - Agenda ORANGE COUNTY BOARD OF COMMISSIONERS
CARRBORO BOARD OF ALDERMEN
JOINT MEETING
AGENDA
BOCC/Carrboro Board of Aldermen Joint Meeting
October 15, 2015
Meeting—Following Conclusion of Joint Planning Public Hearing (Approximately 7:45 pm)
Southern Human Services Center
Chapel Hill, NC
(7:45 —7:55) Welcome/Introductions and Opening Remarks (Carrboro Mayor
Lydia Lavelle and BOCC Chair Earl McKee)
(7:55 —8:35) 1. Southern Library Discussion — Site Selection and Potential Capital
Needs
(8:35 —9:10) 2. Rogers Road Updates
a) Rogers Road Sewer Line—County and Town Perspectives
b) Potential or Actual Positions of County and Carrboro on
Rogers Road Sewer and Water District
(9:10 —9:30) 3. Collaborative Efforts on Affordable Housing
(9:30— 10:00) 4. Update on One-Quarter(1/4) Cent Sales Tax Proceeds and Uses
Orange County Board of Commissioners' regular meetings and work sessions are available
via live streaming video at
ham://www.orangecounlync. od v/dgpartments/board_of county commissioners/videos.plip
and Orange County Gov-TV on channels 1301 or 97.6 (Time Warner Cable).
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ORANGE COUNTY BOARD OF COMMISSIONERS
CARRBORO BOARD OF ALDERMEN
JOINT MEETING
AGENDA ITEM ABSTRACT
Meeting Date: October 15, 2015
SUBJECT: Joint Meeting Discussion Items
DEPARTMENT: County Manager/Town PUBLIC HEARING: (Y/N) No
Manager/County Asset
Management Services/County
Housing, Human Rights &
Community Development/
County Finance &
Administrative Services/
County Economic
Development
ATTACHMENT(S): INFORMATION CONTACT:
As noted in "Background" section Bonnie Hammersley, 245-2300; David
Andrews, 918-7315; Jeff Thompson, 245-
2625; Paul Laughton, 245-2450; Audrey
Spencer-Horsley, 245-2490; Steve
Brantley, 245-2325; Gayle Wilson
PURPOSE: To discuss topics of mutual interest between the governing boards of Orange
County and the Town of Carrboro.
BACKGROUND:
1. Southern Library Discussion — Site Selection and Potential Capital Needs
The Orange County Board of Commissioners authorized the County Manager to move
forward with further site study of the 203 S. Greensboro site (owned by the Town of
Carrboro — See Attachment 1a) according to the Board adopted site criteria process on
September 15, 2015 (see abstract at Attachment 1b) and to begin site control
negotiations with the Carrboro Town Manager. Included in Attachment 1 b is the County
Manager's memo dated July 17, 2015 that summarizes the activities of County staff over
the past several months and emphasizes clear communications between the Orange
County Board of Commissioners and the Carrboro Board of Aldermen.
The Carrboro Board of Aldermen met on October 6, 2015 and authorized the Town
Manager to work with the County Manager on site control negotiations of the 203 S.
Greensboro parcel. Next steps in the process will include: 1) initial and follow-on
discussions between the County Manager and the Town Manager as directed by the
governing Boards; 2) detailed physical site due diligence to include geotechnical
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analysis, environmental analysis, storm water management impacts, utility capacity,
traffic flow, and parking impacts; 3) land use analysis in partnership with Carrboro
planning staff; and 4) Southern Branch Library operations and programming analysis in
coordination with previous public input received in the spring of 2014.
County staff will brief the Orange County Board of County Commissioners no later than
December 7t" with regard to the progress of the 203 S. Greensboro study.
Staff will provide any other information at the meeting, and the governing boards can
discuss issues related to this item as necessary.
Attachment la — Aerial Map for 203 South Greensboro in Carrboro
Attachment 1b — September 15, 2015 BOCC Meeting Agenda Abstract
SOCIAL JUSTICE IMPACT: There are no Orange County Social Justice Goals
applicable to this agenda item.
2. Rogers Road Updates
a) Rogers Road Sewer Line — County and Town Perspectives
Attachment 2a provides information on this item. Staff will provide any other
information at the meeting, and the governing boards can discuss issues related to
this item as necessary.
Attachment 2a — Status of Rogers Road Project
SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goals are
applicable to this agenda item:
• GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY
The creation and preservation of infrastructure, policies, programs and
funding necessary for residents to provide shelter, food, clothing and medical
care for themselves and their dependents.
• GOAL: ESTABLISH SUSTAINABLE AND EQUITABLE LAND-USE AND
ENVIRONMENTAL POLICIES
The fair treatment and meaningful involvement of people of all races, cultures,
incomes and educational levels with respect to the development and
enforcement of environmental laws, regulations, policies, and decisions. Fair
treatment means that no group of people should bear a disproportionate
share of the negative environmental consequences resulting from industrial,
governmental and commercial operations or policies.
b) Potential or Actual Positions of County and Carrboro on Rogers Road Sewer
and Water District
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Attachment 2b provides information on this item. Staff will provide any other
information at the meeting, and the governing boards can discuss issues related to
this item as necessary.
Attachment 2b — Rogers Road Water and Sewer District Proposal
SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goals are
applicable to this agenda item:
• GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY
The creation and preservation of infrastructure, policies, programs and
funding necessary for residents to provide shelter, food, clothing and medical
care for themselves and their dependents.
• GOAL: ESTABLISH SUSTAINABLE AND EQUITABLE LAND-USE AND
ENVIRONMENTAL POLICIES
The fair treatment and meaningful involvement of people of all races, cultures,
incomes and educational levels with respect to the development and
enforcement of environmental laws, regulations, policies, and decisions. Fair
treatment means that no group of people should bear a disproportionate
share of the negative environmental consequences resulting from industrial,
governmental and commercial operations or policies.
3. Collaborative Efforts On Affordable Housing
Staff will provide information on this item at the meeting, and the governing boards can
discuss issues related to this item as necessary.
No Attachments
SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goal is
applicable to this agenda item:
• GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY
The creation and preservation of infrastructure, policies, programs and funding
necessary for residents to provide shelter, food, clothing and medical care for
themselves and their dependents.
4. Update on One-Quarter (1/4) Cent Sales Tax Proceeds and Uses
Attachments 4a, 4b and 4c provide recent financial information relative to Orange
County's use of Article 46 funds collected from the supplemental one-quarter cent sales
tax collection and used for key economic development purposes.
Article 46 Expenditures Specific to the Town of Carrboro
(1) The Town of Carrboro and Orange County previously collaborated and signed an
Interlocal Agreement used to repair a failing sewer line on Roberson Street.
Carrboro received State funding from a Community Development Block Grant
(CDBG) that paid for up to 75% of the repair cost, and the County participated
financially with Carrboro by sharing in the cost of the CDBG's required 25% co-
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pay. The County's 50% portion of the actual co-pay was $38,243.82. This
privately owned sewer line, which serves over 20 downtown businesses employing
more than 100 people, has now been repaired.
(2) The County's Small Business Loan Program currently has one active term loan to
a Carrboro-based business, "Ceremony Salon", originally approved at $30,000.
(3) The County's new Small Business Investment Grant Program, which is intended
to assist in the retention and expansion of small businesses and start-ups in
Orange County, recently approved 8 initial small business grants totaling $61 ,712.
Three (3) of the initial grant recipients are Carrboro-based small businesses, as
follows:
• Woman Craft (Katherine Palomba)
• Tempeh Girl (Beth May)
• Carrboro Community Acupuncture (Kim Calandra)
In addition, a fourth Carrboro-based small business is included in the second
round of applicants to be reviewed on October 22, 2015.
Staff will provide any other information at the meeting, and the governing boards can
discuss issues related to this item as necessary.
Attachment 4a — Agenda Abstract from BOCC's October 13, 2015 Work Session
Attachment 4b — Article 46 Sales Tax Budgeted and Use (Since Inception on April 1,
2012)
Attachment 4c— Article 46 PowerPoint Presentation, dated October 2015
SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goals are
applicable to this agenda item:
• GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY
The creation and preservation of infrastructure, policies, programs and funding
necessary for residents to provide shelter, food, clothing and medical care for
themselves and their dependents.
• GOAL: ESTABLISH SUSTAINABLE AND EQUITABLE LAND-USE AND
ENVIRONMENTAL POLICIES
The fair treatment and meaningful involvement of people of all races, cultures,
incomes and educational levels with respect to the development and enforcement
of environmental laws, regulations, policies, and decisions. Fair treatment means
that no group of people should bear a disproportionate share of the negative
environmental consequences resulting from industrial, governmental and
commercial operations or policies.
FINANCIAL IMPACT: There is no direct financial impact associated with discussion of these
topics. There are no action items requiring formal decisions.
RECOMMENDATION(S): The Managers recommend the governing boards discuss the topics
listed and provide appropriate direction to the respective staffs.
Attachment 1a 5
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ORANGE COUNTY
C 0 Py BOARD OF COMMISSIONERS
ACTION AGENDA ITEM ABSTRACT
Meeting Date: September 15, 2015
Action Agenda
Item No. 8-a
SUBJECT: Southern Branch Library Siting Criteria, Process Update
DEPARTMENT: Manager's Office, Asset PUBLIC HEARING: (Y/N) No
Management Services
(AMS), Library, Planning
ATTACHMENT(S): INFORMATION CONTACT:
1) July 17, 2015 Memorandum from Bonnie Hammersley, (919) 245-2306
Manager Jeff Thompson, (919) 245-2658
Lucinda Munger, (919) 245-2528
Michael Harvey, (919) 245-2597
PURPOSE: To receive an update on the Southern Branch Library siting process and provide
staff direction regarding next steps.
BACKGROUND: On September 18, 2012 the Board of Orange County Commissioners
(BOCC), in conjunction with the Carrboro Board of Aldermen, approved a set of guiding
principles and a comprehensive site selection criterion for potentially locating a Southern Branch
of the Orange County Library (hereafter "the Branch"). Since that time the BOCC and the
Carrboro Board of Aldermen have submitted several properties for review by County staff
consistent with the approved Branch siting process. Attachment 1, "July 17, 2015 Memorandum
from Manager" outlines these criteria, the sites that have been suggested to staff study, and the
sites currently under study:
1) 101 N. Merritt Mill (St. Paul's AME Zion Church)
2) 200 E. Main Street (Municipal Parking — "Armadillo Grill" site)
3) 203 S. Greensboro (Municipal Parking owned by Carrboro)
4) 311 E. Main Street (Fire & Hearth property assembly)
Staff has worked closely with Carrboro staff in evaluating pertinent land use information. The
Board may recall that the initial due diligence processes exhaust readily available and cost free
information prior to moving into the preliminary phase assessments requiring professional
services such as environmental, traffic, geotechnical, and cultural/archeological studies.
The full Preliminary Phase Analysis located at vww.orangecountync.gov\AMS\librarysite,
evaluates the four sites through the BOCC adopted criteria. The highlights of this analysis are
as follows:
Fire & Hearth Site. This site is challenged by its need to aggregate parcels of different
ownership to be large enough for the Branch site. The majority of the property is either not for
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sale or under contract for sale. Additionally, the property has significant access and potential
traffic challenges. Staff does not recommend the County pursue further due diligence at this
time.
St. Paul AME Zion Church. The congregation is planning to relocate the church to the Rogers
Road Community. This site is too small for an adequate branch library and its location would
require off-site parking and designed congestion mitigation efforts. Staff does not recommend
the County pursue further due diligence at this time.
200 E. Main Municipal Parking Lot ("Armadillo Grill" site). This was the site of the Carrboro
Arts and Innovation Center proposal presented to the Board of Carrboro Aldermen in February,
2015. The site is compact, constrained on the east boundary by the railroad, and would not
support a Branch Library with adequate parking. Staff does not recommend further preliminary
phase study within the criteria process.
203 S. Greensboro Street. This site is owned by Carrboro and was offered for study by the
Town Board of Aldermen. The site is adequately sized to support a Branch Library with on-site
parking. It offers reasonable access, visibility, and is zoned appropriately for a library purpose.
Staff does recommend further preliminary phase study within the criteria process.
At the invitation of Carrboro, County staff continues to participate in a parallel process of
exploratory discussions with Kidzu, The Arts Center, and Carrboro regarding the concept of the
Branch Library being co-located with these groups as part of a Carrboro Arts and Innovation
Center ("CAIC").
SOCIAL JUSTICE IMPACT: The Southern Branch Library will 1) provide more convenient and
accessible access to Orange County Library services; 2) further the Library's mission to support
and enrich the residents in northern Orange County; and 3) addresses the following three
Orange County Social Justice Goals:
• GOAL: FOSTER A COMMUNITY CULTURE THAT REJECTS OPPRESSION AND
INEQUITY
The fair treatment and meaningful involvement of all people regardless of race or color;
religious or philosophical beliefs; sex, gender or sexual orientation; national origin or
ethnic background; age; military service; disability; and familial, residential or economic
status.
• GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY
The creation and preservation of infrastructure, policies, programs and funding necessary
for residents to provide shelter, food, clothing and medical care for themselves and their
• GOAL: ENABLE FULL CIVIC PARTICIPATION
Ensure that Orange County residents are able to engage government through voting and
volunteering by eliminating disparities in participation and barriers to participation.
FINANCIAL IMPACT: There is no financial impact associated with the analysis of these sites to
this point of the preliminary phase of the analysis. Should be BOCC ask that preliminary phase
activities continue that involve more in-depth study, these estimated costs would range from
$10,000 to $15,000 per site. Adequate funds are available within the appropriated Southern
Library capital project for these in-depth studies.
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RECOMMENDATION(S): The Manager recommends that the Board allow the Manager to
initiate discussions with the Carrboro Town Manager on property acquisition options for the 203
S. Greensboro property.
Attachment 1 9
ORANGE COUNTY
NORTH CAROLINA
MEMORANDUM
Date: July 17, 2015
To: Board of Orange County Commissioners
From: Bonnie Hammersley, Orange County Manager
Subject: Southern Branch Library and CAIC Discussions
The purpose of this memo is to provide a summary of the discussion from meetings that occurred
on the Carrboro Arts and Innovation Center (CAIC) and the Southern Branch Library project for
the Board of Orange County Commissioners (BOCC) and Town of Carrboro Board.
On July 7, 2015, the County Manager, Deputy County Manager, County Asset Management
Services Director, Town of Carrboro Manager, and the Town of Carrboro Planning Director met
to discuss the CAIC and the status of the Southern Branch Library sighting process. The County
reiterated that it will continue to participate in the CAIC process with the understanding that the
evaluation of sites for a stand-alone Southern Branch Library will run on a parallel track. At the
next CAIC meeting (July 20), County staff will provide an update regarding the County's role in
the CAIC as well as the status of the library siting process. In an effort to keep the Town of
Carrboro Aldermen and the BOCC informed it was decided that County staff would provide a
chronological list of events related to the Southern Branch Library from 2010 to present
(Attachment A). Also, the managers agreed to expand efforts to keep their boards informed
throughout the process of any changes as they occur.
On July 8, 2015, the BOCC Chair, the Town of Carrboro Mayor, the Town Manager and the
County Manager met to discuss the recent concerns regarding the communication to the Town of
Carrboro Aldermen on CAIC and the Southern Branch Library project. The Mayor and the
Chair asked the managers to continue to share routine as well as sensitive information with the
Boards throughout the duration of the project. A discussion of the next steps in the process took
place and is summarized below.
The County staff is currently evaluating a number of sites from the County's list of potential sites
(Attachment B). This attachment includes all the sites evaluated by the County; the
strikethroughs constitute sites that do not meet the specified criteria adopted by the BOCC on
September 18, 2012:
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• Visibility
• Site Capacity, Parking
• Access (pedestrian, cycling,vehicular, public transportation)
• Alignment with Planning Tools and Comprehensive Plan
• Acquisition Considerations (lease vs. purchase)
• Centrality of Location
• Physical Site Conditions,Allowances and Constraints
• Site Cost and Availability
• Community Preference
• Advantages of Partnerships
The County staff intends to narrow the evaluated sites down to the top two (2) sites and present
to the BOCC in a "Staff Report" for the September 1, BOCC next regularly scheduled meeting.
The County staff will solicit input from the Town of Carrboro staff as these remaining sites are
further evaluated so that the Town of Carrboro's interests and concerns are considered and
presented in the Staff Report.
If you have questions,please do not hesitate to contact me. Thank you.
cc: Town of Carrboro Aldermen
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Attachment A: Southern Branch Library Project Chronology
2010-2012 - Evaluation and ultimate BOCC rejection of 210 Hillsborough Street location as a
Southern Branch Library site.
September, 2012-BOCC adopted site selection criteria.
December, 2012 - Letter from Carrboro Manager to the County Manager suggesting 3 sites be
evaluated.
May, 2013 - Letter from Carrboro Manager to the County Manager suggesting 4 additional sites
be evaluated.
November, 2013 - BOCC authorized staff to begin primary phase 1 due diligence on 120 Brewer
Lane site.
January, 2014- BOCC authorized staff to begin the public input work as part of the primary
phase due diligence on 120 Brewer Lane site.
May, 2014 - Staff report to BOCC updating the primary phase due diligence and public input
process for the 120 Brewer Lane site.
October, 2014- Staff report to joint meeting of BOCC and Carrboro Board of Aldermen on
progress of 120 Brewer Lane Memorandum of Understanding and Development Agreement
negotiations.
June, 2015 - Southern Branch Library site criteria update staff report to BOCC CAIC Steering
Committee update reports to BOCC and Carrboro Board of Aldermen.
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Attachment B: Potential Southern Branch Library Sites Submitted for
Evaluation
6. 203 S. Greensboro, Carrboro (Municipal Parking Lot)
g inn E. Mai Street r,,fr-b,.f
11. 311 E. Main, Carrboro (Fire & Hearth Assembly)
12. 200 E. Main Street, Carrboro (Municipal Parking - "Armadillo' Property)
13. 101 N. Merritt Mill, Carrboro (St.Paul AME Zion Church Property)
Attachment 2a 13
ORANGE COUNTY
NORTH CAROLINA
MEMORANDUM
October 8, 2015
TO: Bonnie Hammersley, County Manager
FROM: Travis Myren, Deputy County Manager
RE: Status of Rogers Road Project
The joint meeting with the Town of Carrboro includes an agenda item on the status of the Historic
Rogers Road Sanitary Sewer Extension project. This memorandum summarizes the current project
status and identifies some of the significant decision points to expect in the future.
In May, the County executed an inter-local agreement with Orange Water and Sewer Authority
(OWASA) to oversee the design and engineering process for the extension project. OWASA
subsequently contracted with URS Corporation to complete the technical specifications, permitting
process, easement plat development, and cultural resource survey. The design and engineering work is
currently underway and is expected to be completed in the summer of 2016. The consultants'work will
culminate in final construction drawings and specifications to use in the bidding process.
Throughout the design process, a project team composed of representatives from OWASA and each of
the jurisdictions has been meeting to monitor project status, coordinate activities, and discuss project
priorities. OWASA has also communicated detailed project activities occurring on the project site with
the neighborhood and will continue this level of communication during the entire course of the project.
The County has also executed an agreement with the Marian Cheek Jackson Center for Saving and
Making History (Jackson Center) to assist with community outreach. The Jackson Center helped to
organize an initial community meeting that was held over the summer and continues to facilitate
communication between neighbors and the municipal partners. The Jackson Center will also play an
important role in assisting with outreach related to the acquisition of easements.
As the design process is proceeding, the County is beginning the process to acquire easements. The
County expects to receive preliminary information later this month to more precisely identify the
required easements and to create a standard agreement and formula to calculate the value of those
easements. This work will include an educational outreach meeting with the community this winter and
1
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the involvement of the Jackson Center to assist with connecting the County with individual landowners
and residents.
The future project schedule relies on continued collaboration among the project partners. Some
examples of these decision points include:
• As the design proceeds, OWASA will receive updated construction costs. The project partners
will need to consider these costs as budgets are prepared for the next fiscal year.
• As the project transitions from design to construction, the County will need to establish a new
agreement with OWASA, and the partners will need to approve a new inter-local agreement
that continues the partnership during the construction phase.
I hope this information is helpful. Please contact me if you have any questions.
2
15
Attachment 2b
TO: Town of Carrboro Alderman
Town of Chapel Hill Council
Board of Orange County Commissioners
FROM: David Andrews, Town of Carrboro Manager
Bonnie Hammersley, Orange County Manager
Roger Stancil, Town of Chapel Hill Manager
RE: Rogers Road Water and Sewer District Proposal
The final report of the Historic Rogers Road Neighborhood Task Force, September 17, 2013
included recommendations to proceed with the Rogers Road Sewer project. The task force also
contemplated the creation of a water and sewer district and directed the managers to explore the
creation of such a district using a collaborative approach. The purpose of this memorandum is to
inform our Boards of a joint recommendation for the creation, financing and development of a
Rogers Road Water and Sewer District(District) which is further explained below.
The Managers have discussed this recommendation with Ed Kerwin, OWASA Executive
Director for technical support, Bob Jessup, Bond Counsel for legal procedural issues, and the
Rogers Road Eubanks Neighborhood Association (RENA) representatives David Caldwell and
Reverend Campbell for the community perspective. The conversations have been well received
and we anticipate working closely with these stakeholders as the recommendation matures.
The commitment to extend the sewer system to the 86 owners of properties within the
Historic Rogers Road neighborhood has been and will remain the priority throughout the
consideration of a proposed Rogers Road Water and Sewer District.
Obiective
The objective of creating a Water and Sewer District is to provide a tool to finance expenditures
in the District. To accomplish this goal, staff recommends that Orange County create the Rogers
Road Water and Sewer District. The Managers' are recommending this course because a) the
District would be able to implement a schedule of rates, fees, and charges independent of
OWASA's schedule, which can therefore be tailored to the special characteristics of the District,
and b) the District may be able to obtain loans and grants that Chapel Hill, Carrboro, and Orange
County are not eligible for (such as funds from social justice agencies or funds from water and
sewer infrastructure grant programs). In addition, the District will not have its own planning
authority and can serve as a focus for joint planning of the area by the three jurisdictions.
Procedure
The creation of the District is not procedurally complex—all that is needed is a) a public hearing
(preceded by published and posted notice) and b) a simple resolution enacted by the Board of
County Commissioners stating that the District's residents will benefit from the District's
establishment. The entire process of creating the District can be completed as quickly as 60 days
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from publishing the notice of public hearing. By law, the Board of County Commissioners serves
as the District's governing body. The District would contract with OWASA to manage the
provision of water and sewer services within the District. The Town of Carrboro would need to
consent through resolution to including any portion of the District lying within Carrboro town
limits as part of the District.
Financing
Debt financing would be used to extend service to the District's residents. District construction
costs would be funded by either a) the District borrowing from private sources or b) the three
governments advancing funds to the District from borrowed funds or cash on hand.
• Legally available methods for the District to borrow money on its own would include
general obligation bonds (after approval by voters within the District),revenue bonds and
installment financing. Because of the limited asset base and cash-flow of the District,
however, Chapel Hill, Carrboro, and Orange County (in some combination) would likely
be asked to commit to a "moral obligation" to provide funds to bridge any gaps in debt
service payments.
• If the three governments and/or OWASA advance funds to the District, the funding
partners would either a) pay cash into a central fund upfront for construction costs, b)pay
OWASA as requested, or c) a combination of the two. Any partner could borrow its
contribution, and the District's repayment obligation to the partner could bear interest.
The District would use some combination of several available revenue streams to repay the debt,
whether to a third-party lender or back to the funding partners. The District could use its net
operating revenues as the primary source of repayment. The capital charges could be levied, such
as development fees for currently open space. The District would have its own taxing authority
(via a separate rate set by the County Commissioners should they choose to levy an additional
tax) and could levy special assessments.
The Managers' will present this recommendation to their respective Boards independently for
feedback and consideration in October at a regularly scheduled meeting. If you have any
questions in the meantime, please do not hesitate to contact us.
ATTACHMENT 4a 17
COPY ORANGE COUNTY
BOARD OF COMMISSIONERS
ACTION AGENDA ITEM ABSTRACT
Meeting Date: October 13, 2015
Action Agenda
Item No. 1
SUBJECT: Report on Article 46 Funds (One-Quarter Cent Sales Tax) to Support Education
and Economic Development Programs in Orange County
DEPARTMENT: Economic Development, PUBLIC HEARING: (Y/N) No
Finance & Administrative,
Planning & Inspections
ATTACHMENT(S): INFORMATION CONTACT:
(A) June 21 , 2011 Resolution Regarding Paul Laughton, (919) 245-2152,
Uses of Potential Revenues from a Acting Chief Financial Officer
One-Quarter (1/4) Cent County Sales Steve Brantley, (919) 245-2326,
& Use Tax Director, Economic Development
(B) Article 46 Sales Tax Budgeted and Craig Benedict, (919) 245-2592,
Use (Since Inception on April 1 , Director, Planning & Inspections
2012)
(C) Article 46 PowerPoint Presentation
PURPOSE: To receive a report on Orange County's education and economic
development programs paid from "Article 46" proceeds.
BACKGROUND: Orange County voters approved a referendum in November 2011 to
levy a supplemental one-quarter (1/4) cent sales tax that generates approximately $2.5
million in additional annual funding for education and economic development purposes.
Called "Article 46" funds, the program collects and shares these funds between education
and economic development, with each receiving half, or $1 .25 million annually. The 50/50
share of Article 46 funds for economic development is initially set for 10 years. (See
Attachment A — June 21 , 2011 Adopted Resolution.) The Orange County Board of
Commissioners adopted a Resolution in December 2011 authorizing the new one-quarter
cent sales tax, and actual proceeds began to accrue April 1 , 2012.
Attachment A reflects a summary of the Article 46 Sales Tax Budgeted and Use amounts,
since its inception on April 1 , 2012. The attachment includes a summary table for both
education and economic development, and is followed by detailed information related to
economic development. The summary tables also include Actual Article 46 Collections
information since inception, which reflect collections exceeding prior years' budgets.
The following summary table and pie chart identify 7 core programs where Article 46
funds are used for economic development throughout Orange County for an initial 10 year
period, as specified in the BOCC Resolution. Based on an average of $1.25 million in
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sales tax collections, these seven 7 programs provide the following support for economic
development programs:
Economic Development Programs in Orange
County Funded by "Article 46"
(One Quarter Cent Sales Taxfor Economic Development)
..5%, Percentage of Allocation
5.51, 14 ■Debt Service on Infrastructure
51
■Small Business Loan Fund
81
Innovation Center
81
■Small Business Investment Grants
Zs Agricultural Economic Development
16%
Grants
Collaborative Outreach
Collateral Materials
19
ECONOMIC DEVELOPMENT PROGRAMS IN ORANGE COUNTY FUNDED BY
"ARTICLE 46" (ONE QUARTER DENT SALES TAX FOR ECONOMIC DEVELOPMENT)
Key Sectors
Percentage of
Economic Develo mentUse of Funds Annual Funds Allocation
Debt Service on Water& Sewer Infrastructure in
Orange County's 3 Economic Development Districts $750,000 60.0%
Small Business Loan Fund $200,000 16.0°!
Innovationflncubator Center for Entrepreneurial
Development("LaUNCh Chapel Hill") $100,000 6.0%
Small Business Investment Grants $100,000 6.0%
Agricultural Economic Development Grants $60,000 5.0%
Marketing & Collaborative Outreach $20,000 1.5%
Collateral Materials Advertising, Publishing $20,000 1.5%
ANNUAL TOTAL $1,250,000 100.0%
(1) Debt Service on Utilities 600/o of funds $750,000
Article 46 funds for economic development support infrastructure projects - primarily
public water and sewer within land use designated economic development zones.
Interlocal agreements with utility providers for eventual maintenance are necessary as the
County has accomplished with Mebane and Durham. A ten-year program is underway to
install `backbone' or primary collector utilities in 3 economic development zones —
Efland/Buckhorn/Mebane, Hillsborough and Eno (I-85/U.S. 70) and was planned within
the Capital Investment Plan. In total, these areas cover over 3,000 acres. However,
these primary systems do not provide adjacency to every lot, but provide the major
collector back to the existing utility. Funding for infrastructure is mainly in three financial
lines:
• Debt service - When the construction phase of the project is bid and awarded, the
cost can be part of a loan package with other County capital and paid by Article 46.
Economic Development Account (PROCEEDS, NOT DEBT)
• Infrastructure Services/Addendums - The design and easement acquisition
phase and later construction oversight (also known as soft costs) have been paid
with existing Article 46 proceeds. They were therefore not subject to the higher
cost of interest laden debt service, and due to the time-frame, would be more
difficult to include in a more finite capital loan package. This could also be used for
site certification; geo-technical & environmental testing, etc.
20
• Economic Development Utility Extensions - This budget item is for specific
industry projects that come forward through the Economic Development
Department that are not adjacent to the to the primary collector infrastructure. This
may be a project such as Morinaga where $250,000 was used for an extension for
water, sewer and design services that permitted Orange County to obtain
Community Development Block Grants (CDBG) and construction work by the North
Carolina Department of Transportation (NCDOT).
Buckhorn Economic Development District
For example, during 2012 and 2013, the County made an initial $4 million expenditure to
create a "backbone" water and sewer network stretching from the Cheeks and Efland
areas westward through the Buckhorn Economic Development District. At that same
time, the Japanese candy company Morinaga & Co., Ltd., which was considering sites
across a dozen North Carolina counties and in other states, was able to find a preferred
Orange County site now served by utilities. In September 2013 the company selected
Orange County and announced nearly 100 new manufacturing jobs and an initial
investment of up to $48 million. Morinaga America Foods became Orange County's
largest manufacturing facility, and is expected to make an expansion of equal size in three
to five years.
Town of Carrboro
Another example of Article 46 funding for utility infrastructure is the Carrboro/County
Interlocal Agreement used to repair a failing sewer line on Roberson Street. This privately
owned sewer line, which serves over 20 downtown businesses employing more than 100
people, has now been repaired. Carrboro received State funding from a Community
Development Block Grant that paid for up to 75% of the repair cost, and the County
participated financially with Carrboro by sharing in the cost of the CDBG's required 25%
co-pay.
(2) Small Business Loan Fund 16% of funds $200,000
The Orange County Economic Development office manages a loan program to financially
assist small and start-up businesses, including agriculture and food processing firms, to
grow and remain in operation in the County. The loan program provides necessary
growth capital to firms which are typically unable to receive normal bank financing due to
having short operating experience or credit issues that would preclude the firm from
receiving a bank loan. Article 46 funds are available, when needed, to replenish the loan
program's lending capabilities. Typical loans can be made for as much as $100,000 with
up to a 10-year repayment term.
Borrowers: Location:
• Ceremony Salon Carrboro
• Tin Can Ventures Cedar Grove
• Phd Hillsborough
• Skram Furniture Hillsborough
• The Depot Hillsborough
• Mystery Brewing Hillsborough
• Accidental Baker Hillsborough
• MasterPeace Barber Shop Hillsborough
• Santosha Chapel Hill
21
• Isis I.T. Chapel Hill
• Orange County Gymnastics Chapel Hill
• Flawless Day Spa Chapel Hill
To date, a total of twelve (12) loans have been made to eleven (11) small businesses, and
there are 10 current loans outstanding totaling $214,099. The loan program has
experienced no delinquent history or negative write-offs.
(3) Entrepreneurial & Incubator Support 8% of funds ($100,000)
The retention of promising entrepreneurial start-up talent originating here in the County,
such as UNC Chapel Hill students, has been difficult due to a lack of affordable office
space in an attractive incubator environment. Article 46 allows the County to participate in
a program that provides an affordable and creative work environment that can better
retain innovation talent that had historically been leaving the community. The current
Interlocal Agreement between Orange County and the Town of Chapel Hill supports the
monthly lease requirements for the "LaUNCh Chapel Hill" innovation center, located on
Rosemary Street.
Over the initial 3 '/2 year period established in the Interlocal Agreement, the County will
have provided $140,000 in economic development funding to support entrepreneurial
growth through incubator funding. "LaUNCh Chapel Hill" has over 20-plus full-time
promising start-up firms, and receives additional financial backing and student mentoring
from the University of North Carolina and from private donors. At the request of LaUNCh,
the Town of Chapel Hill and UNC, Orange County staff will soon present to the BOCC a
proposal for a 3-year extension of the Interlocal Agreement, at the same annual cost, to
continue the County's financial commitment to LaUNCh.
(4) Business Investment Grants 8% of annual funds $100,000
The new small business grant program became active in early 2015 following the Board of
Commissioners' approval of an application, grant scoring sheet and set of guidelines,
patterned after the Small Business Loan Program, which had been drafted by the Orange
County Economic Development Advisory Board in 2014. This grant program assists in
the retention and expansion of small businesses and start-ups in Orange County. A
subcommittee of the advisory board is now conducting quarterly reviews of submitted
applications, and recently approved 8 initial small business grants totaling $61 ,712. To
date, there are 34 new and/or deferred grant applications up for review on Oct. 22nd
Grant recipients represent small businesses located in all municipalities and rural areas of
Orange County, and provide another example of Article 46 funding benefitting the
community.
(5) Agriculture Investment Grants 50/o of funds ($60,000)
The new agriculture grant program also became active in early 2015 following the Board
of Commissioners' approval of an application, grant scoring sheet and set of guidelines,
patterned after the Small Business Loan Program, which had been drafted by the Orange
County Economic Development Advisory Board in 2014. This grant program assists in
the retention and expansion of local farming operations, food processing firms and start-
ups, and related agricultural and food systems businesses here in Orange County. A
subcommittee comprised of agriculture-based economic developers is also conducting
quarterly reviews of submitted applications, and recently approved seven initial small
22
business grants totaling $57,987. Grant recipients and a dozen new applications
represent farms and food processing businesses located in all municipalities and rural
areas of Orange County, and provide another example of Article 46 funding benefitting the
community.
(6) Marketing & Collaborative Outreach 11.5% of funds $20,000
The final two categories allow Orange County Economic Development the ability to fund
marketing efforts and promote Orange County's economic development advantages.
Applications have included the following examples:
• Develop marketing materials to promote business retention & expansion efforts,
agriculture ventures & local food systems businesses throughout the County.
• Sponsor specific requests the County receives from the County's economic
development partners (towns' economic developers, & chambers of commerce) to
participate in consultant studies, ad campaigns, tourism events & business
networking venues.
(7) Advertising, Publishing & Collateral 11.5% of funds ($20,000)
• Maintain the Orange County Economic Development department's web page, and
create a new searchable web guide of small, locally owned businesses.
• Buxton software to assist in retail marketing.
• Radio ad campaign (with the Orange County Visitors Bureau) on WCHL 1360.
• Funding for local newspaper ads & marketing collateral development.
FINANCIAL IMPACT: There is no direct financial impact associated with discussion of
Article 46's One-Quarter Cent Sales Tax program. There are no action items requiring
formal decisions.
SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goals are
applicable to this agenda item:
• GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY
The creation and preservation of infrastructure, policies, programs and funding
necessary for residents to provide shelter, food, clothing and medical care for
themselves and their dependents.
• GOAL: ESTABLISH SUSTAINABLE AND EQUITABLE LAND-USE AND
ENVIRONMENTAL POLICIES The fair treatment and meaningful involvement of
people of all races, cultures, incomes and educational levels with respect to the
development and enforcement of environmental laws, regulations, policies, and
decisions. Fair treatment means that no group of people should bear a
disproportionate share of the negative environmental cons
RECOMMENDATION(S): The Manager recommends that the Board receive the Article
46 report and provide any comments or questions.
ATTACHMENT 4b 23
Article 46 Sales Tax Proceeds Budgeted and Use (since Inception on April 1, 2012)
c ua s
Current (thru
Budget 9/30/15) Committed* Balance
Education Summary
Chapel Hill-Carrboro City Schools:
Classroom/Academic Improvements 380,000 275,731 104,269 0
Renovations and Site Improvements 1,335,306 930,675 404,631 0
Technology 1,764,982 1,332,239 432,743 0
Subtotal 3,480,288 2,538,645 941,643 0
Orange County Schools:
Technology 2,195,490 1,493,152 702,338 0
Subtotal 2,195,490 1,493,152 702,338 0
Total 5,675,778 4,031,797 1,643,981 0
Revenues:Actual Collections in excess of prior years'budgets(since inception)-Note:A 382,806 382,806
Budget Amendment would be required
Grand Total -Education 6,058,584 382,806
c ua s
Current (thru
Economic Development Summary Budget 9/30/15) Committed Balance
Economic Development Account(includes FY 11-12 and FY 12-13- prior to budgeting by Initiatives) 1,562,500 1,108,741 973,635 (519,876)
Debt Service on Infrastructure 2,463,278 1,271,083 706,996 485,199
Infrastructure-Utility Service Agreement with Mebane 150,000 150,000 50,000 (50,000)
Collaborative Outreach 60,000 16,583 0 43,417
Small Business Loan 600,000 0 0 600,000
Collateral Materials 60,000 15,000 0 45,000
Innovation Centers 300,000 120,000 20,000 160,000
Agricultural Economic Development Grants 180,000 59,724 0 120,276
Business Investment Grants 300,000 61,712 0 238,288
Total 5,675,778 2,802,843 1,750,631 1,122,304
Revenues:Actual Collections in excess of prior years'budgets(since inception)-Note:A 382,806 382,806
Budget Amendment would be required
Grand Total -Economic Development 6,058,584 1,505,110
ATTACHMENT 4b 24
Actuals
Current (thru
Economic Development Detail Budget 9/30/15) Committed Balance
Economic Development Account: 1,062,500 1,062,500
Designated:
Economic Development Infrastructure Project(Morinaga)-BOA#9-D on 6117114 253,341 71,659 (325,000)
Buckhorn EDD Phase 2-Rock Contingency-BOA#3-B on 12/2/13 and BOA#1-C on 1017114 421,500 56,016 (477,516)
McGowan Creek Outfall-BOA#2-D on 1115113 15,498 42,316 (57,814)
AKG North American- County Incentive 80,000 (80,000)
Emil Malizia-Economic Development Consultant 2,730 (2,730)
Buxton Company-Retail Recruitment and Business Retention Analysis 71,000 (71,000)
Town of Carrboro-Roberson Street Sewer Project 38,244 (38,244)
JF Wilkerson-Morinaga Infrastructure Support 12,784 (12,784)
Morinaga- 1st County Incentive Payment-August 2015 213,644 (213,644)
Morinaga-2nd County Incentive Payment-January 2016 213,644 (213,644)
Economic Development Infrastructure Project(FY 14-15 CIP) 100,000 (100,000)
Hillsborough EDD Project(FY 14-15 CIP) 150,000 (150,000)
Efland Sewer to Mebane Project(FY 15-16 CIP) 240,000 (240,000)
Economic Development Infrastructure Project(FY 15-16 CIP) 50,000 (50,000)
Eno EDD Project(FY 15-16 CIP) 50,000 (50,000)
Designated SubTotal 1,062,500 1,108,741 973,635 (1,019,876)
Undesignated:
Economic Development Utility Extension Projects(FY 14-15 CIP)** 250,000 250,000
Economic Development Utility Extension Projects(FY 15-16 CIP)** 250,000 250,000
Undesignated Sub Total 500,000 500,000
Total 1,562,500 1,108,741 973,635 (519,876)
Debt Service: 2,463,278 1,271,083 706,996 485,199
Infrastructure: 150,000 150,000
Utility Service Agreement with Mebane 150,000 50,000 (200,000)
Total 150,000 150,000 50,000 (50,000)
Collaborative Outreach: 60,000 60,000
Chapel Hill Chamber-Study 4,000 (4,000)
Site To Do Business, Inc. -Online Software providing demographic info on the region and County 1,595 (1,595)
Motivators, Inc. -Promotional Materials 388 (388)
Chapel Hill Magazine-Advertising/Breakfast Series(partner with Town of Chapel Hill) 10,000 (10,000)
Hillsborough/Orange County Chamber-Sponsored Event 600 (600)
Total 60,000 16,583 0 43,417
ATTACHMENT 4b 25
Actuals
Current (thru
Budget 9/30/15) Committed Balance
Small Business Loan:*** 600,000 0 600,000
Collateral Materials: 60,000 60,000
WCHL-Advertising 15,000 (15,000)
Total 60,000 15,000 45,000
Innovation Centers: 300,000 300,000
"LaUNCh Chapel Hill" 120,000 20,000 (140,000)
Total 300,000 120,000 20,000 160,000
Agricultural Economic Development Grants: 180,000 180,000
Ag Summit-Sponsorship 1,736 (1,736)
Grant Program-Awards 57,988 (57,988)
Total 180,000 59,724 120,276
Business Investment Grants: 300,000 300,000
Grants Awarded 61,712 (61,712)
Total 300,000 61,712 238,288
Grand Total 5,675,778 2,802,843 1,750,631 1,122,304
*Committed-includes Budget Amendments approved by the Board of Commissioners and Approved CIP allocations
**No specific projects have been currently identified for utility extensions
***To date, all Small Business Loans have been allocated from available funds within the Revolving Loan Fund,-no allocations have been made from the
Small Business Loan within the Article 46 Sales Tax Fund
26
ATTACHMENT 4c
f�
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I/ 72
Cate NN
Orange County Economic Development
Discussion of Article 46
(One Quarter Cent Sales Tax
for Economic Development)
October 13, 2015
Economic Development Programs in Orange County
Funded by "Article 46"
(One Quarter Cent Sales Tax for Economic Development)
1.5% Percentage of Allocation
1.5%.5/0l Debt Service on Infrastructure
5%
Small Business Loan Fund
8%
Innovation Center
8%
Small Business Investment Grants
16% 60/ Agricultural Economic Development
Grants
Collaborative Outreach
Collateral Materials
28
ECONOMIC DEVELOPMENT PROGRAMS IN ORANGE COUNTY FUNDED BY
"ARTICLE 46" ONE QUARTER CENT SALES TAX FOR ECONOMIC DEVELOPMENT
KEY SECTORS
ANNUAL PERCENT OF
ECONOMIC DEVELOPMENT USES OF FUNDS FUNDS ALLOCATION
Debt Service on Water & Sewer Infrastructure in
Orange County's 3 Economic Development Districts $750,000 60.0%
Small Business Loan Fund $200,000 16.0%
Innovation/Incubator Center for Entrepreneurial
Development "LaUNCh Chapel Hill" $100,000 8.0%
Small Business Investment Grants $100,000 8.0%
Agricultural Economic Development Grants $60,000 5.0%
Marketing & Collaborative Outreach 1 $20,000 1 .5%
Collateral Materials, Advertising, Publishing $20,000 1 .5%
TOTAL ALLOCATION PER YEAR $1,250,000 100.0%
29
Debt Service on Utilities
17 , & Infrastructure to 3
Economic Development Districts
Article 46 annual funding: $750,000 or 60% of total
Examples of Use:
Town of Carrboro
• County's 50/50 financial participation with the Town of Carrboro to
share in the co-pay requirement for the Community Development
Block Grant (CDBG) that funded the repair of a failing sewer line on
Roberson Street. The utility line has now been repaired.
Buckhorn Economic Development District
• Over $4 million spent or committed to fund a backbone water &
sewer utility line in the Buckhorn Economic Development District to
help recruit prospective industries & business considering sites.
30
Debt Service on Utilities
17 , & Infrastructure to 3
�a,r,1 +CatAt`' Economic Development Districts
Article 46 annual funding: $750,000 or 60% of total
Projects
• Buckhorn-Mebane Phase 2 - Completed
• Buckhorn EDD Phase 2 Extension - Design 99%
• Eno EDD Utilities — Feasibility
• Hillsborough EDD Utilities — Conceptual
• Buckhorn-Mebane Phase 3 and 4 — Conceptual
Economic Development Account (Undesignated Proceeds, Not Debt)
• Morinaga Area Infrastructure — Completed
• ED Utility Extension Projects — Prospective industry, project specific
infrastructure
�w *i*
CIP CIP 2015-20 �r
• Efland/North Buckhorn
��■� f► � McGowan Creek Outfa!!
—
i✓ �!�`��� (Completed) Expansion
+�� �� (Completed)
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Buckhorn-Mebane
Phase 3 and 4
IIII"h ■ . -
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CIP 2015-20 Centrall
Morinaga Area Infrastructure f l r�r 9 Efland
(Completed) Phase
WEST TE RD
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CIP 2015-20 CIP 2015-20
Buckhom-Mebane Buckhorn EDD
C EDD Phase 2 Phase 2 Extension
(Completed) *Central Efland 1 and 2
To Mebane Regional Sewer
Lift Station (MRSLS)
1 inch=3,000 feet
■ -
' i ` ■ _ to 0 3,000
Feet
Orange County Planning and Inspections Department
GIS Map Prepared by Brian Carson.2/612D15
� e�
Eno EDD CIP Project Area 32
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aOCICHICA Joint Planning Area /► t]range[Cap Pr pared q and n Cars m.1 Department 212015
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Hillsborough EDD CIP Project Area 33
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aOCICHICA Joint Planning Area Orange County Plammn9 and Ingx,tions Department
p spared by Brian Carsen,lOf�f�15
34
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0
Small Business loan Fund
lr i2
Article 46 annual funding: $200,000 or 16% of total
rIr +Cat°t
• Article 46 includes a provision to provide up to $200,000.00
annually in additional lending flexibility to Orange County's
existing Small Business Loan Program.
• The Program's current loan portfolio is supported by a separate
source of revolving funds previously authorized by the BOCC,
and no Article 46 monies have been required, to date, to
supplement the Program.
• There are no loan delinquencies in the Program's activity.
� 35
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Entrepreneurial & Incubator Support
Article 46 funding: $100,000 or 8% of total
Examples of Use:
• "LaUNCh Chapel Hill" innovation center is funded 50/50 through an
Interlocal Agreement between Orange County & Town of Chapel Hill.
The Interlocal Agreement expires on 12/31/15.
• Orange County will contribute $140,000.00 for 3 %2 year through the
initial Interlocal Agreement. UNC & private sponsors also contribute.
• At the request of LaUNCh, the Town of Chapel Hill and UNC, staff will
soon present to the BOCC a recommended proposal for a 3-year
extension of the Interlocal Agreement, at the same annual cost, to
continue the County's financial commitment to LaUNCh.
Mi
36
v Pl
lr Small Business Investment Grant
Article 46 annual funding: $100,000 or 8% of total
Summary of Grant Awards to date:
• Grant program was approved by the BOCC in March 2015.
• Subcommittee comprised of Orange County Economic Development
advisory board members meet quarterly to review grant applications.
• 8 initial grants totaling $61,712.00 were recently awarded in the
program's first round of application reviews during the 2nd Q 2015.
• 5 applications were deferred until the second review period
• 34 new and/or deferred grant applications requesting a total of
$243,541.67 in grant awards have been submitted for the second
subcommittee review meeting on Oct. 20, 2015.
3
Q, Pl
lr 52 Small Business Investment Grant
Article 46 annual funding: $100,000 or 8% of total
Approved Grants:
• Carrboro Community Acupuncture
(Kim Calandra — business expansion)
• Tempeh Girl (Beth May — sales expansion)
• Woman Craft (Katherine Palomba — promotional activities)
• Trill Financial (Simon Jung — computer testing equipment)
• MasterPeace Barber (Mark Holt — repairs to business location)
• Regulator Brewing (Anna McDonald Dobbs — marketing)
• Seal The Seasons (Patrick Mateer & Will Collins — machinery)
• The Accidental Baker (Kevin Mason — new bakery equipment)
38
v Pl
l!
Agricultural Investment Grant
Article 46 annual funding: $60,000 or 5% of total
Summary of Awards to date:
• Grant program was approved by the BOCC in March 2015.
• 7 initial agriculture grants totaling $57,987.00 were recently
approved in the program's first quarterly round of applicant reviews.
• Grant program is funded by up to $60,000.00 annually from Article 46
proceeds.
mi
39
v Pl
l!
Agricultural Investment Grant
f rI1 +Cap°t`'.
Article 46 annual funding: $60,000 or 5% of total
Approved Grants (first quarterly review):
• Taylor Fish Farm (Valee Taylor — tilapia fish farming)
• BoxCarr Farm (Austin Genke — fencing for milk goats)
• ColorFields Farm (Kelly Morrison — greenhouses)
• Four Leaf Farm (Tim McCaller — greenhouses)
• Smith Family Farm (Dawn Denson — well for irrigation)
• Dawn Breaker Farms (Ben Grimes — poultry processing equipment)
• Sweet Retreat Orchards (Aniko Redmon — irrigation system)
Q, Pl
l! Agricultural Investment Grant
Article 46 annual funding: $60,000 or 5% of total
New Proposed Agriculture Grants:
(scheduled for second quarterly review on Nov. 18, 2015):
• 3 new applications have been received.
• 6 additional applications are anticipated to be submitted.
• $60,000 in total awards is forecast for the upcoming second quarterly
review of new applications.
• Initial marketing round included radio and newspaper ads; most
recent marketing effort had 800 post cards mailed out in Sept. 2015
to County-wide farms & agricultural-related small firms
�j
4
v Pl
lr Marketin g & Collaborative Outreach
f r�r +Cap°t`'
Article 46 annual funding: $20,000 or 1.5% of total
Examples of Use:
• Co-sponsor of the Chapel Hill/Carrboro Chamber of Commerce `s
Partnership for a Sustainable Community & Town of Chapel Hill to
jointly fund a public-private consultant study by the firm "Urban3
LLC". The study created a 3-D mapping of property tax values per
acre throughout the Orange County, and the economic development
impact of increasing commercial and retail density in an urban area.
• Hillsborough Chamber's "Riverwalk Movie Series" sponsor in 2015.
• Carrboro Film Festival sponsor.
• Hillsborough Chamber of Commerce's "General Member Breakfast"
guest speaker series sponsor in 2015.
• Orange County Agriculture Summit sponsor in 2015 to provide free
attendance & meal for all participants.
v Pl
o Advertising, Publishing
& Collateral Materials
Article 46 annual funding: $20,000 or 1.5% of total
Examples of Use:
• Participation in the Chapel Hill/Carrboro Chamber of Commerce's
annual PRIMETIME Business Expo.
• New ad campaign & series of 3 business networking breakfast
presentations with the Town of Chapel Hill, assisted by Chapel Hill
Magazine, will begin in early 2016.
• Ad campaign with WCHL 1360 AM radio highlighting activity by
Orange County's Visitors Bureau & Economic Development.
• Subscription to Buxton Company's "Scout" software to support retail
retention & recruitment efforts.