HomeMy WebLinkAbout2015-385-E Visitors Bureau - Rivers Agency, LLC for Social Media consulting and creation of promotional ad campaigns $12,000 DocuSign Envelope ID:4DOB4637-FAC2-4FOC-9030-CCFB5DD842FB
[Departmental Use Only]
TITLE Rivers
FY 2015-16
ORANGE COUNTY
CONTRACT UNDER$15,000.00
NORTH CAROLINA
THIS AGREEMENT, made and entered into this 27 day of July, 2015, ("Effective Date") by and
between Orange County,North Carolina, a body politic and corporate organized under the laws of the State
of North Carolina, (the "County"), party of the first part; and Rivers Agency, LLC (the "Provider"), party of
the second part;
WITNESSETH:
For the purpose and subject to the terms and conditions hereinafter set forth, the County hereby
contracts for the services of the Provider, and the Provider agrees to provide the following services to the
County in accordance with the terms of this Agreement,time being of the essence:
The services and/or materials (hereinafter referred to collectively as "Services") to be furnished
under this Agreement are as follows: . Continue with Facebook "Like" campaign, continue to target
local/regional friends to page (it is understood that extra costs will incur to target specific audiences with the
Like campaign), continue twice-weekly "On-the Scene" posts for Facebook and Instagram, and post Free
Ticket campaigns when tickets become available; as detailed in Addendum A. Other services include
providing technical support to staff as needed which may include but not limited to answering questions
about analytics and general usage; providing suggestions and feedback on staff postings. Provide
engagement statistics monthly as part of billing invoice. Scope of services may change as current goals are
met and new goals are established and as agreed upon by both parties.
The term of this agreement rendered shall be from July 1,2015 to December 31,2015.
Provider represents and agrees that Provider is qualified to perform and fully capable of performing and
providing the services required or necessary under this Agreement in a fully competent, professional and
timely manner to the satisfaction of the County. Provider shall be responsible for all errors or omissions, in
the performance of the Agreement. Provider shall correct any and all errors, omissions, discrepancies,
ambiguities,mistakes or conflicts at no additional cost to the County. Provider agrees that Provider shall not
sub-contract any of the services to be provided in this Agreement, nor shall Provider assign any right or
responsibility granted or required by this Agreement,without the prior written approval of the County.
SPECIFIC TERMS
1. Payment: The County agrees to pay at the rates specified for Services satisfactorily
performed in accord with this Agreement. The amount to be paid by the County shall not exceed Twelve
Thousand Dollars, ($12,000 to be paid in 6 monthly payments in the amount of$2000.00). Payment shall be
made within thirty (30) days of an invoice properly submitted to County. Should Provider fail to perform its
duties under the terms of this Agreement, County may, without fault or penalty, withhold any payment
associated with the work to be performed until such time as said work is completed.
2. Non—waiver: Failure by County at any time to require the performance by Provider of any
of the provisions hereof shall in no way waive or affect the County's right hereunder to enforce the same,nor
shall any waiver by the County of any breach be held to be a waiver of any succeeding breach or a waiver of
this Non-Waiver Clause.
3. Independent Contractor: The Provider shall operate as an independent contractor and the
County shall not be responsible for any of the Provider's acts or omissions. The Provider shall not be treated
as an employee with respect to the Services performed hereunder for federal or state tax, unemployment or
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workers' compensation purposes. The Provider understands that neither federal, nor state, nor payroll tax of
any kind shall be withheld or paid by the County on behalf of the Provider or the employees of the Provider.
4. Insurance: Provider shall obtain, at its sole expense, Commercial General Liability
Insurance, Automobile Insurance, Workers' Compensation Insurance, and any additional insurance as may
be required by Owner's Risk Manager as such insurance requirements are described in the Orange County
Risk Transfer Policy and Orange County Minimum Insurance Coverage Requirements (each document is
incorporated herein by reference and may be viewed at http://oran eg countyne. og_v/purchasing/contracts.asp).
If Owner's Risk Manager determines additional insurance coverage is required such additional insurance
shall consist of (if no additional insurance required mark N/A as being not applicable). Provider shall
not commence work until such insurance is in effect and certification thereof has been received by the
Owner's Risk Manager.
5. Indemni : The Provider agrees to defend, indemnify, and hold harmless Orange County
from all losses, liabilities, claims, demands, suits, costs, damages or expenses (including reasonable
attorney's fees) arising from bodily injury, including death, to any person or persons or damage to or
destruction of any property caused in whole or in part by any negligent or intentional act or omission on the
part of the Provider.
6. Termination: This Agreement may be terminated at any time by mutual written agreement of
the parties or by the County upon written notice to the Provider.
7. Entire Agreement and Signatures: The parties have read this Agreement and agree to be
bound by all of its terms, and further agree that it constitutes the complete and exclusive statement of the
Agreement between the parties unless and until modified in writing and signed by the parties. This
Agreement together with any amendments or modifications may be executed electronically. All electronic
signatures affixed hereto evidence the intent of the Parties to comply with Article I IA and Article 40 of
North Carolina General Statute Chapter 66.
8. Priori In determining the basic services to be provided, should any documents be
referenced in or attached to this Agreement, the terms herein shall have priority in any conflict between the
terms of referenced documents and the terms of this Agreement.
9. Governing Law: Both parties agree that this Agreement shall be governed by the laws of the
State of North Carolina. Should either party initiate litigation to settle any dispute involving the terms of this
Agreement such litigation shall be initiated in the General Court of Justice of North Carolina seated in
Orange County, North Carolina. Provider shall at all times remain in compliance with all applicable local,
state, and federal laws,rules, and regulations including but not limited to all anti-discrimination laws.
10. Dispute Resolution: Any and all suits or actions to enforce, interpret, or seek damages with
respect to any provision of, or the performance or non-performance of, this Agreement shall be brought in
the General Court of Justice of North Carolina sitting in Orange County,North Carolina. It is agreed by the
parties that no other court shall have jurisdiction or venue with respect to such suits or actions. Binding
arbitration may not be initiated by either Party, however, the Parties may agree to nonbinding mediation of
any dispute prior to the bringing of such suit or action.
11. Non Appropriation: Provider acknowledges that County is a governmental entity, and the
validity of this Agreement is based upon the availability of public funding under the authority of its statutory
mandate. In the event that public funds are unavailable and not appropriated for the performance of County's
obligations under this Agreement, then this Agreement shall automatically expire without penalty to County
immediately upon written notice to Provider of the unavailability and non-appropriation of public funds.
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[SIGNATURE PAGE TO FOLLOW]
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IN WITNESS WHEREOF,County and the Provider have signed this Agreement,effective as of
the day first written above.
GRAN cF CQUNTY PRO �,19-ned by:
By. .littf �AVEi� By. r"/29/2015
200 S. Cameron St. Rivers Agency, LLC
P.O. Box 8181 601 W. Rosemary Street,P.O.Box 9796
Hillsborough,NC 27278 Chapel Hill,NC 27515-9796
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Addendum A
RIVERS
A G E N C Y
July 7, 2015
Chapel Hill & Orange County Visitor's Bureau
Proposed Scope of Services
"On The Scene" Posts:
We search through weekly events to find the best local events and happenings around
to cover for two "On The Scene" posts a week— this includes events after normal work
hours and on the weekends. As a part of this work, we:
• Contact event organizers to confirm event attendance
• Attend the event to create a vibrant photo collage or album of photos for
Facebook & Instagram
• Take photos
• Edit photos
• Write engaging posts
• Tag the correct people, businesses and locations
• Add catchy hashtags to increase reach.
• Engage with fans by responding to comments, liking posts/comments, and
sharing posts from other local organizations.
Free Ticket Tuesday Posts:
When tickets are available for giveaways, we create a fun and exacting Free Ticket
Tuesday post. This includes:
• Writing
• Editing
• Designing a new Free Ticket Tuesday image
• Engaging fans by liking their posts and/or replying to their comments.
• Randomly picking a winner and contacting them through a reply comment on
their post.
• Commenting on the post to let fans know a winner has been chosen. .
Like Campaign Work:
The Like campaign is highly targeted to attract local tourists who will engage long-term
with the Fan page. As with any paid advertising it requires regular maintenance and
upkeep in order to keep the campaign optimized. Here are top-level highlights of what
we provide for the campaign.
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Optimization of Ads:
• Creating Ads
• Create multiple ad sets catering to differing target audiences
• Within the ad sets there are multiple ads for A/B testing with differing text
and images
• Find images and clear copyright use
• Edit images to be the proper size and have less than 20% text
• Write ad copy for all ads
• Profile targets
• Research demographics of the fan page
• Create targeted audience groups based on the page demographics and
client targeted goals
Weekly:
• Review
o Check in on campaign to make sure it is performing
• Review cost per engagement, cpc & other KPI metrics
Monthly:
• Optimize campaign:
• Pause high priced ads that don't fit the target bid goal
• Pause ads that have low engagement rates
• Adjust adgroup bids according to performance
• Refresh (adjust images/text) ads if engagement drops on a high
performing ad
• Add new ads to ad groups when another is paused
• Try multiple variations based on the best performing ads