HomeMy WebLinkAboutAgenda - 02-05-2008-4hORANGE COUNTY
BOARD OF COMMISSIONERS
ACTION AGENDA ITEM ABSTRACT
Meeting Date: February 5, 2008
Action Agenda
Item No. h
SUBJECT: Advertising for Board and Commission Vacancies
DEPARTMENT: Clerks Office PUBLIC HEARING: (Y/N) No
ATTACHMENT(S):
Advertising Rates
INFORMATION CONTACT:
Donna Baker, Clerk to the Board
245-2130
PURPOSE: To consider a request to authorize the Clerk to the Board's office to advertise (paid
ads) in order to assist in the process of filling volunteer positions on Orange County's Advisory
Boards and Commissions.
BACKGROUND: The Clerk to the Board currently does not have an advertising budget line
item for paid advertising to solicit volunteers, especially for hard to fill positions, for Boards and
Commissions. Staff currently uses the Internet (Orange County website), PSAs, news releases,
word of mouth, etc.
Other surrounding jurisdictions:
Durham County: advertises once a month in three different papers, budgets approximately
$12,000 and spends around $10,000 for the year.
Town of Chapel Hill: minimal (included with other ad costs) but they do not consider their
advertising efforts to be successful.
Town of Carrboro: advertises in The Chapel Hill Herald and in The Carrboro Citizen; advertises
in the fall for all advisory boards with terms expiring in February, and at other times throughout
the year when vacancies occur (3 or more/year). Budget line item for all ads-agendas, notices
of public hearings, etc. and advisory board vacancies -- $10,000.
FINANCIAL IMPACT: Attached are the advertising rates for 4 local newspapers (Chapel Hill
Herald, News of Orange, News and Observer and the Carrboro Citizen) for a 2-column by 8-
inch ad and a 2-column by 4-inch ad. Sample ad rates for 30-second spots on WCHL radio are
also included. Since there is not a current budget, the proposal is to use funds from the BOCC
contingency in the amount of $2,500 (advertising in 4 papers up to 4 times between Feb-June
2008).
RECOMMENDATION(S): The Manager recommends that the Board approve the Clerk to the
Board's request to pursue paid advertising for Board and Commission volunteers for the period
of February - June 2008, with the funds to be budgeted from BOCC Contingency Fund in the
amount of $2,500.
a
Advertising Rates
Rate per inch 2x8 2x4
per column 16 8
News of Orange $7.80 $124.80 $62.40
News of Orange plus Xtra $9.70 $155.20 $77.60
Chapel Hill Herald
Sunday & Wednesday $21.88 $350.08 $175.04
All other days $17.50 $280.00 $140.00
Chapel Hill News
Wednesday or Sunday $20.33 $325.28 $162.64
Carrboro Citizen
Weekly $8.65 $138.40 $69.20
4 Papers
Mebane Enterprise
Weekly
$968.96
$8.25 $132.00
S6 w• p'?e.
ORANGE COUNTY BOARD OF COMMISSIONERS
PUBLIC HEARING NOTICE FOR TUESDAY,
February 6, 2007 AT 7:30 P.M.
A public hearing will be held on Orange County's potential legislative agenda for the
2007.North Carolina General Assembly Session. The potential items include:
• Medicaid Relief
• School Construction Assistance/Funding
• Revenue Options for Local Governments
• Mental Health Reform Support and Assistance
• Employment Anti-Discrimination Legislation (Statewide) or Local Ordinance
Enabling Legislation
• State and Local Sales Tax Exemption for Counties, Cities, School Boards,
Community Colleges, and Orange Water & Sewer Authority
• North Carolina Housing Trust Fund Appropriations
• Land for Tomorrow Appropriations or Bond Funding
• Open BuminglBuming Permits - Remove Prohibition Exemption or Provide
for Local Authority
• Solid Waste Services and Local Government Authority
• Request for Funding for a Feasbiidy Study for a Regional Value-Added
Agricultural Processing Facility
• Request for Matching Funds for a Proposed Orange County Heritage Center
• Request for Establishment of a Designated Funding Source for Local
Governments to Access to Provide for Alternative Modes of Transportation
$1,100.96
$484.48
$66.00
$550.48
The Board of Commissioners welcomes all comments on these and other items as may be
introduced or addressed at the public hearing. The meeting is open to the public and will
be held on Tuesday, February 6, 2007 at the F. Gordon Battle Courtroom in the New
Courthouse in Hillsborough, beginning at 7:30 p.m.
If you need additional information, please call Greg Wilder at 245-2314.
3
WCHL Advertising
Below are sample rates for advertising on WCHL.
Option 1:
The open rate for a 30-second spot is $38.
(14) 30-second commercials per week (two per day)
For one week
Total investment: $532
Option 2:
The six month rate for a 30-second spot is $33.
(14) 30=second commercials per week (two per day)
For one week a month six times per year
Total monthly investment: $462