HomeMy WebLinkAboutAgenda - 05-15-2014 - 11
ORANGE COUNTY
BOARD OF COMMISSIONERS
ACTION AGENDA ITEM ABSTRACT
Meeting Date: May 15, 2014
Action Agenda
Item No. 1
SUBJECT: Presentation on The Chapel Hill Report — The Dollars and $ense of
Development Patterns
DEPARTMENT: County Manager
ATTACHMENT(S):
The Chapel Hill Report — The Dollars
and $ense of Development Patterns
PUBLIC HEARING: (Y /N) No
INFORMATION CONTACT:
Aaron Nelson, President/CEO, Chapel
Hill Carrboro Chamber of
Commerce, 919 - 967 -7077
Michael Talbert, County Manager, 919-
245 -2300
PURPOSE: To receive a brief presentation from Aaron Nelson, President /CEO of the Chapel
Hill Carrboro Chamber of Commerce, on The Chapel Hill Report — The Dollars and $ense of
Development Patterns.
BACKGROUND: BOCC Chair Barry Jacobs asked staff to pursue opportunities for Aaron
Nelson, President/CEO of the Chapel Hill Carrboro Chamber of Commerce, to make a brief
presentation to the Board on The Chapel Hill Report — The Dollars and $ense of Development
Patterns.
Mr. Nelson will make a brief presentation, and Board members will have the opportunity to ask
questions and provide feedback.
FINANCIAL IMPACT: There is no financial impact associated with receiving the presentation.
RECOMMENDATION(S): The Manager recommends that the Board receive the presentation
and provide questions and feedback.
2
March 2014
�i
Research Credit:
Urba 1
Joseph Minicozzi, AICP
Joshua McCarty
2 Vanderbilt Place
Asheville, NC, 28801
hapel Hill and Orange County have long led the state in
evaluating community design and patterns of growth. The
Asheville based urban design analytics firm, Urban3, was
commissioned to perform an economic analysis of land revenue
productivity normalized over the entire county. This study utilized
existing Assessor's data and land area to determine tax revenue
with the "land" as a least common denominator metric. In breaking
development patterns with this perspective, it provides new insights
as to the relative affect of lot density, height, and even matters of
design; and how they affect the community's tax base. Urban3 is a
leader in the field in utilizing this method of analysis and the results
of the study validate Chapel Hill and Orange County's progressive
land -use policies.
Using property tax assessment rolls from Orange County, the
property values with respect to their acreage (i.e. land consumed),
Urban3 measured the revenue productivity county -wide. Land is
the least common denominator because as an incorporated area,
land is all that the community has as a real asset. Indeed, Orange
County is an `incorporated' area of land that will not change, and
knowing the productivity of land will help decision makers evaluate
development patterns in an "apples to apples" manner to determine
the effect on municipal coffers. This is also important in the towns
in Orange County as they all maintain the value of a rural buffer,
which essentially acts as a boundary to community expansion.
Additionally, the act of annexation has been restricted in most
communities, so cities and towns are essentially seeing themselves
as a fixed boundary for the near future. The `value per acre' method
is a metric that normalizes across the variety of parcels. Viewing
property values on a per acre basis, sets the land development
E
Comparison of Land Area To Property Valuation For Orange County NC
Land Area of Coun
Above. All towns in Orange County
produce Orange County property
taxes in addition to the property tax
levy for their towns In order to better
comprehend the potency of a town,
within the County, the above chart
demonstrates the area of township
within the County charted against the
amount of county property tax produc-
tion. The valuation against the area
consumed demonstrates a tax rev-
enue ratio of 12:1 for Carrboro, 8.6 1
for Chapel Hill, and 5 1 for Hillsbor-
ough. Though it should be noted that
Chapel Hill maintains a considerable
volume of non - taxable land within its
area
The Rest of
The County
Chapel Hill
Carrboro
Hillsborough
ty Value of County
as the standard. This also correlates with the taxable revenues to better
understand the revenue productivity. Just as our evaluation of automobiles
on a miles per gallon basis gives a more accurate assessment of the efficient
vehicle's efficiency, evaluating land by the value per acre is an effective
measure of municipal benefit. This idea of `land efficiency' is not a new
concept, American farmers have long used this approach to consider their
cost and crop yield per acre. Indeed, the agricultural industry has adopted
technological methods of mapping values, such as mineral density in soil,
to better understand distribution of fertilizers in an efficient manner. Urban3
uses similar technology to map the value per acre, to better envision the
relative productivity of property taxes across the county.
The Law of Gases: Pressure
We know from Chemistry that the pressure of a gas depends on the volume
of the gas and the space in which it is contained. We can think of property
development in Chapel Hill along the same terms. In this analogy, Chapel
Hill is the container for an ever increasing influx of new residents. As a
cornerstone of the Research Triangle with ample employment opportunities
and a remarkable level of public services, Chapel Hill will continue to attract
new residents. Unlike many communities in the Southeast however, Chapel
Hill has demonstrated considerable discipline with regards to its outward
expansion. Chapel Hill's Rural Buffer serves as an effective urban growth
boundary which can be clearly seen in the development pattern, property
value, and vegetation coverage. The Chapel Hill container is effectively a
fixed boundary. The result is a high level of development pressure which has
manifested itself in the scale and pace of development as well as in the cost
of living.
3
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Vallue per acre maps of the
Town of Chapel Hill and Carrboro
(above) and a blow -up focused
in to the Franklin Street corridor
(left). Key for both maps is below.
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44 * t
a`a
Total Value Per Acre
Exempt
-arr
Gronvi le UNC
< $50,000
hU
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awm Co us
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$50,000 - $100.000
-
51R0,40R - 55RO,ORR
S500,000 - $1 ,000.000
•`$'°
$1,000,000 - $,000,080
52,000,000 - S3,000,000
$3,000,000 - $4,000,000 I
j $4,000,000 - $10,000.000
510,000,000 - $$15,000,000
15,!D00,000
Hwy 84 Ms k
For Chapel Hill, its
greatest strength
is also its greatest
challenge. Chapel
Hill benefits in value
and employment
from the location
of UNC Chapel Hill ;
and the economic
impact to the com-
munity. Additionally,
it has implemented
a robust preserva-
tion of green space.
The challenge is
that those areas,
also take a tre-
mendous amount
of taxable property
off the tax base. B
comparison, Car -
rboro has only 25%
non - taxable within
its borders.
39%
61% Exempt
Taxable
,.�.s
Since the Rural Buffer is a boundary to outward expansion, the
efficiency of use within that barrier should be carefully considered.
The majority of space within the Rural Buffer is already developed or
undevelopable. From a financial perspective much of the remaining
space is further constrained by the amount of exempt institutional land.
This isn't to challenge the horizontal space available for development
or adjust the Rural Buffer, nor is it to contest the high level of public
services provided in Chapel Hill. The purpose is instead to recognize that
there is a balance sheet that weighs things like the rural buffer, public
schools, and free bus system against development choices. Preserving
open space, for instance, is admirable, important, and ultimately valuable
for the community but means that the space available for development
must be maximized. Chapel Hill provides an impressive standard of
public services, especially with regards to public transit and education,
that outpaces communities of greater size. These services, which ensure
the Town's high quality of life, likewise demand a sufficient financial
base to remain viable. Put simply, the peaks of high value per acre
5
Above: 3D model of the `Value Per
Acre" of Orange County. The focus of
high property value is the intersection
of Franklin St and Columbia in the
heart of Downtown This value drops
off in the lower density residential
neighborhoods to the North and South
of Franklin St Beyond this space
towards the edge of the Rural Buffer
the impact of development pressure
becomes evident in the large value and
scale of newer projects (Meadowmont,
Southern Village, East 54). High profile
downtown infill is the most efficient
development formats in the county.
Greenbridge and 140 West Franklin
represent the highest value per acre in
Orange County.
development in Chapel Hill are what makes amenities like protected
open space and free transportation possible. This study should serve as a
guide to the financial impact of development patterns in the community.
Pattern of Development
When we want to understand the medical condition of the body we use
a variety of imagery techniques to reveal different information. In much
the same way one can examine the pattern of property value with a
similar 'scan'. To fully understand this pattern we compare the value of
property the space it consumes. Alternately we can look at Chapel Hill in
terms of how much property tax each site generates per acre. This gives
us a measure of its relative financial productivity. This way of looking
at property provides some striking comparisons. For instance, the
building which contains the Spotted Dog restaurant in Carrboro is worth
$22 million per acre while the Walmart in Hillsborough is worth $600
thousand per acre. This shows that the Spotted Dog building is about 37
times more potent from a property tax basis. Another way of looking at
this would be that just half an acre of the Spotted Dog buildings would
yield the same property taxes as 22 acres of a Walmart.
6
Reconsidering
Value
n o "the difference
between land -use efficiency and height
alone. The one and two story building
along Franklin Street or the Commercia
portion of Meadowmont outperform
much taller buildings such as Granvill
Towers, because of their relative lack o
surface parking and efficient use of land.
Height alone does not ensure "value"
but when practically all of a site is used
and built to several stories such as 140
West Franklin, the ability to produce
taxes increases exponentially. Small
scale buildings, if built to their full extent
of their surrounding space, can produce
extraordinarily high value. The list of
Chapel Hill's best performing property
contains not only high profile projects but
also many one story buildings. Thoug
humble in scale, these buildings are
highly efficient tax producers by utilizing
space efficiently. This lesson bodes well
for the conversion of Granville Towers, ,
as it continues its plans to add density
to its site. Any conversation about height "w.
should take into account the density
and thus revenue that is lost when more
open space is required on development
sites either as surface parking or open
space.
0
To understand the value of different development patterns Urban3
compared the value per acre of various building formats. The resulting
pattern for Orange County is consistent with pattern of towns with a
hierarchy based on population. For each town, there are similarities in
patterns with a concentrated core, and commercial corridors extending
to the edges of the municipality. Commercial development is generally
more valuable than residential development, small downtown historic
buildings are more valuable than newer auto- oriented development, and
new infill residential is by far the most valuable. If Chapel Hill wishes
to increase its tax revenue, and in doing so maintain its high standard of
services, it should seek opportunities to develop projects that produce
revenue productivity to equal the community's municipal commitment.
A major lesson from this analysis is that tax efficiency, land use
efficiency, and parking policy are inexorably linked. For property,
larger parcels of land tend to be valued less on a per acre basis, so the
bigger the parcel, the less the per unit productivity. Couple that policy
with fact that parking is a low level of improvement value on land,
than say, a building and it has a direct effect on overall valuation. The
amount of off- street surface parking installed at a property directly
influences its ability to produce taxes. Another way of thinking about
this is to consider the hypothetical difference between two retail sites
with and without dedicated parking. When required to include on -site
parking the value of the property becomes diluted. If instead the entire
site was utilized either for some kind of structured parking or simply
as additional built space the Town receives significantly more tax
revenue which could be used to support coordinated /shared parking,
transit, affordable housing, or other services. Development sites, such
as shopping centers and big box retail, which contain a large area of
surface parking demonstrate this diluted value. One lesson to consider,
however, is that as much as compact downtown development outpaced
the older auto- oriented commercial property along East Franklin St. and
North MLK St.; those strip properties still outperform the residential
development which surrounds it. 7
9
Opportunities
Chapel Hill has a finite number of development and infill opportunities.
Fortunately its attractiveness and development pressure should make
it possible to maximize these sites. To create value the Town should
shift its investment from the lower performing property types to higher
performing ones. This could be of the type of 140 W. Franklin, or low -
rise, high density projects in the core and along commercial corridors.
New construction on the parking lots and empty spaces between
downtown buildings, replacement of some non- historic structures, and
additional floors to current buildings will increase their tax yield. For
the few sites available for large scale redevelopment, such as shopping
centers, the town should ensure that the resulting use is worth the
limited supply of space. In other words, Chapel Hill should expect
new development to produce taxes as efficiently as its most efficient
development currently does.
The towns within Orange County are doing exceptionally well. And each
community has their moments of productivity that should be replicated.
The concentration of revenue productivity in the town center can afford
Ora nge County (Chapel Hill) Property Tax Rev enue Profile: 2413 Tax Yield per Acre
$416.667 -__... .. ..._._.. __ . ..__...._._.
$333.333
$250.000
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"What is good for the
downtown is great
for the town, but it
is incredible for the
County. "
Joe Minicozzi
Principal
Urbana
Chapel Hill, NC
Total Value PerAcre
10
higher levels of municipal service, though the level of expectation for
continued service will require cultivation of new revenues. Additionally,
there are examples from each town that can be shared. In all cases, what
is clear is that the Main Streets are all areas of `over- achievement' from
a tax productivity standpoint. This is clear from the peaking "spikes"
in the 3D tax model. The challenge is finding a way to cultivate that
growth and add to it. It is clearly possible in Chapel Hill and Carrboro to
capture this high yielding growth, but it will need to be compatible with
community vision in order to compliment the desires of each community.
The challenge is in the best interest of the citizens of the towns, but also
the entire County. As noted in the property tax profile chart (bottom,
page 8), those revenues are those of Orange County. While the towns
see handsome municipal productivity of high- density and mixed -use
projects, the County sees a similar productivity. So what is good for
downtown is great for the town, but it is incredible for the County. The
productivity of the downtowns help the county afford the larger county-
wide conservation efforts which add to the quality of life in the towns,
and help Orange County to stand out against its peers in the Triangle
region.