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HomeMy WebLinkAbout2013-491 VB - Vision Point for Website analytic reporting $5,100 -4°Z3- -,44,/ [Departmental Use Use Only] TITLE FY ORANGE COUNTY CONTRACT UNDER$10,000.00 NORTH CAROLINA THIS AGREEMENT, made and entered into this 23 day of August, 2013, ("Effective Date") by and between Orange County, North Carolina, a body politic and corporate organized under the laws of the State of North Carolina, (the "County"), party of the first part; and VisionPoint media, Inc. dba VisionPoint Marketing(the "Provider"), party of the second part; WITNESSETH: For the purpose and subject to the terms and conditions hereinafter set forth, the County hereby contracts for the services of the Provider, and the Provider agrees to provide the following services to the County in accordance with the terms of this Agreement,time being of the essence: The services and/or materials (hereinafter referred to collectively as "Services") to be furnished under this Agreement are as follows: 1) Conduct a high-level audit of Google Analytics account information to confirm accuracy of data and proper data capture, 2) Create custom dashboards to allow users 24/7 access to most relevan metrics (bounce, referrals, total traffic, landing pages, etc.) and enable automatic reporting, 3) Provide recommendations for social media tracking, 4) Provide a monthly website analytics report which contains the following content: Executive Summary of general website usage such as top pages, referrals and other key metrics as identified in collaboration with client and Analysis and recommendations for improving user experience and search engine rankings. The term of this agreement rendered shall be from the date first above recorded to June 30, 2014. This Agreement may be renewed for up to two one-year terms upon mutual written agreement of the County and Provider. Provider represents and agrees that Provider is qualified to perform and fully capable of performing and providing the services required or necessary under this Agreement in a fully competent, professional and timely manner to the satisfaction of the County. Provider shall be responsible for all errors or omissions, in the performance of the Agreement. Provider shall correct any and all errors, omissions, discrepancies, ambiguities, mistakes or conflicts at no additional cost to the County. Provider agrees that Provider shall not sub-contract any of the services to be provided in this Agreement, nor shall Provider assign any right or responsibility granted or required by this Agreement,without the prior written approval of the County. SPECIFIC TERMS 1. Payment: The County agrees to pay at the rates specified for Services satisfactorily performed in accord with this Agreement. The amount to be paid by the County shall not exceed Fifty one hundred dollars, ($5100.00). Payment shall be made within thirty(30) days of an invoice properly submitted to County. Should Provider fail to perform its duties under the terms of this Agreement, County may, without fault or penalty, withhold any payment associated with the work to be performed until such time as said work is completed. 2. Non—waiver: Failure by County at any time to require the performance by Provider of any of the provisions hereof shall in no way waive or affect the County's right hereunder to enforce the same, nor shall any waiver by the County of any breach be held to be a waiver of any succeeding breach or a waiver of this Non-Waiver Clause. 3. Independent Contractor: The Provider shall operate as an independent Provider, and the County shall not be responsible for any of the Provider's acts or omissions. The Provider shall not be treated Revised July 2010 1 as an employee with respect to the Services performed hereunder for federal or state tax, unemployment or workers' compensation purposes. The Provider understands that neither federal, nor state, nor payroll tax of any kind shall be withheld or paid by the County on behalf of the Provider or the employees of the Provider. 4. Insurance: The Provider shall obtain, at its sole expense, all insurance needed to adequately insure itself during the performance of these services as required by the County's Risk Management Policy. 5. Indemnity: The Provider agrees to defend, indemnify, and hold harmless Orange County from all losses, liabilities, claims, demands, suits, costs, damages or expenses (including reasonable attorney's fees) arising from bodily injury, including death, to any person or persons or damage to or destruction of any property caused in whole or in part by any negligent or intentional act or omission on the part of the Provider. 6. Termination: This Agreement may be terminated at any time by mutual written agreement of the parties or by the County for any reason at any time after the first six months of the term upon 30 days' written notice to the Provider. 7. Entire Agreement: The parties have read this Agreement and agree to be bound by all of its terms, and further agree that it constitutes the complete and exclusive statement of the Agreement between the parties unless and until modified in writing and signed by the parties. Modifications may be evidenced by telefacsimile signature. 8. Governing Law: Both parties agree that this Agreement shall be governed by the laws of the State of North Carolina. Should either party initiate litigation to settle any dispute involving the terms of this Agreement such litigation shall be initiated in the General Court of Justice of North Carolina seated in Orange County,North Carolina. 9. Non Appropriation: Provider acknowledges that County is a governmental entity, and the validity of this Agreement is based upon the availability of public funding under the authority of its statutory mandate. In the event that public funds are unavailable and not appropriated for the performance of County's obligations under this Agreement, then this Agreement shall automatically expire without penalty to County immediately upon written notice to Provider of the unavailability and non-appropriation of public funds. IN WITNESS WHEREOF, Orange County and the Provider have signed this Agreement, effective as of the day first written above. ORAN C T PROVIDER v By / By: County nager Title: 200 S. Cameron St. Diane Kuehn P.O. Box 8181 VisionPoint Media, Inc. Hillsborough,NC 27278 2443 Lynn Road, Suite 108, Raleigh Nc 27612 This instru nt has been ap ove as ec ical content. Laur( P licelli, epart ent Director This instrument has een e-audited in the manner required by the Local Government Budget and Fiscal Control Act. Revised July 2010 2 Office of the Finance Director This instrulnentL4s been approved as to form and legal sufficiency. Office o the Cou ty Attor y Revised July 2010 3 eviseonpoint marketing Chapel Hill/ orange CountU Visitors Bureau Statement of Work I Website Analytics Reporting August 8,2013 VisionPoint Marketing is a division of VisionPoint Media,Inc. VisionPoint Media, Inc.is certified by the Maryland DOT(certification#10-119),SWaM,NC HUB, Carolinas Minority Supplier Development Councils,Inc.and WBENC as a minority and woman-owned business and historically underutilized business. Diane Kuehn,President&CEO I dkuehn @visionpointmarketing.com 1 919.848.2018 x 106 t Website Anal gtics 2 &5 0 z 0 The purpose of this engagement is to assist the Chapel Hill/Orange County Visitors Bureau in verifying, 3 reporting and understanding traffic on the visitchapelhill.org domain. M M z Scope of Work VisionPoint Marketing will provide the following services: • Conduct a high-level audit of Google Analytics account information to confirm accuracy of data and proper data capture. • Create custom dashboards to allow users 24/7 access to most relevant metrics(bounce, referrals,total traffic, landing pages, etc.)and enable automatic reporting. • Provide recommendations for social media tracking. • Provide a monthly website analytics report which contains the following content: » Executive Summary of general website usage such as top pages, referrals and other key metrics as identified in collaboration with the client. » Analysis and recommendations for improving user experience and search engine rankings. Assumptions 1. VisionPoint will have administrative access to the client's Google Analytics Account. 2. VisionPoint will provide ongoing recommendations and have access to make changes within the website based on those recommendations. Re-writing content is not included in this Scope of Work. 3. VisionPoint will deliver the Monthly Analytics Report as a PDF and will discuss with the client via a one- hour, standing phone call with the client-provided point of contact. ©2013 VisionPoint Media,Inc r Cost & Initiation 3 Cl) 0 Z -U 0 z Fees associated with this Scope of Work are as follows: D Website Analytics Reporting.................................$850.00 per month for 6 months M z First month's invoice will be sent upon initiation.Remaining invoices will be sent on the first of each month.All invoices are due Net 30. Assumes a 6 month comittment.Cancellation after 6 months will require 30-days written notice. Project Initiation This project will be' 'tiated by he sig atures below: t Accepted and 9gree to by ap auth rized executive: j i .::K1 .......... ........ ../... Si ture Date - r �U 2...�.........:. .�..,..G C..C.r.................... Printed Name&T' e Chapel Hill/range County Visitors Bureau Accepted and agreed to by: ........................................................................... ........................... Diane Kuehn, President&CEO Date: VisionPoint Media, Inc. d/b/a VisionPoint Marketing 2443 Lynn Road, Suite 108 Raleigh, NC 27612 Phone: 919.848.2018; Fax: 919.861.1118 VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity.it is our policy to provide employment,compensation, and other benefits related to employment based on qualifications,without regard to race,color,religion,national origin,age,sex,veteran status, genetic information,disability,or any other basis prohibited by federal,state or local law. ©2013 VisionPoint Media, Inc