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ORANGE COUNTY
BOARD OF COMMISSIONERS
ACTION AGENDA ITEM ABSTRACT
Meeting Date: December 2, 2013
Action Agenda
Item No. 7-b
SUBJECT: Redesigned County Logo
DEPARTMENT: Board of Commissioners PUBLIC HEARING: (Y/N) No
ATTACHMENT(S): INFORMATION CONTACT:
County Logo Options Michael Talbert, Interim County Manager,
919-245-2300
PURPOSE: To review options for a redesigned County Logo as recommended by the Review
Committee for the County Logo.
BACKGROUND: On May 21, 2013, the Board received an overview of the County's Marketing
and public relations projects. A motion was made, "That the Board of County Commissioners or
designated members would participate in the design or review of any logo for overall use to
represent Orange County, including the review of any already developed logo; and that the
Board of County Commissioners will have final approval of any such logo, emblem or
representation". The motion was approved unanimously.
At its Work Session on September 12, 2013, the Board discussed the County Logo and
expressed concerns about the design and design process for the Logo. The creation of a
Review Committee provided an opportunity for Board members to participate in the design
process and finalize a redesigned County Logo to recommend to the Board of County
Commissioners (BOCC).
Commissioners Renee Price and Penny Rich met with staff on October 22, 2013, reviewed the
original County Logo design options and made recommendations for a new logo design. The
attachment includes three logo options for Orange County that were designed for the Board to
review on November 12, 2013. Commissioners Price and Rich favored Option A. However, the
Board requested a fourth logo, which involved a modification to Option C, resulting in Option D.
The Board also requested each logo design be displayed in color, black/white and reduced in
size. The consultant also included a Facebook icon to represent each of the four logo design
options.
FINANCIAL IMPACT: The anticipated financial impact for the redesigned County Logo should
not exceed $2,200.
RECOMMENDATION(S): The Manager recommends that the Board review the redesigned
County Logo options (A, B C, or D) and select one design. The new logo design would go into
effect on July 1, 2014, allowing for the current logo to be phased out.
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