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HomeMy WebLinkAboutAgenda - 05-14-2013 - 1ORANGE COUNTY BOARD OF COMMISSIONERS ACTION AGENDA ITEM ABSTRACT Meeting Date: May 14, 2013 Action Agenda Item No. 1 SUBJECT: Review of Draft Orange County Public Library Strategic Plan 2013 -2016 DEPARTMENT: Library PUBLIC HEARING: (Y /N) No ATTACHMENT(S): A. June 8, 2012 Award Letter from NC Department of Cultural Resources, State Library of North Carolina of Library B. CV for Dr. Anthony Chow, UNC- Greensboro, School of Education C. Draft Orange County Public Library Strategic Plan and Appendices INFORMATION CONTACT: Lucinda Munger, Library Director, (919) 245 -2528 1 PURPOSE: To receive a presentation from State Library of North Carolina consultant Dr. Anthony Chow, and provide comments on the completed draft of the Orange County Public Library Strategic Plan 2013 -2016. BACKGROUND: With the dissolution of the Hyconeechee Regional Library system, the Orange County Library received a grant in June 2012 from the North Carolina Department of Cultural Resources, State Library of North Carolina ( "State Library of NC ") for the purpose of developing and completing a strategic plan for the County operated library system. The purpose and intent of the study is to identify trends associated with the provision of library services as well as operational needs within the system. This strategic plan only covers the provision of library services from a County standpoint and does not include libraries operated by local municipalities. Dr. Anthony Chow, with UNC- Greensboro, has been working on the plan for the past year in coordination with library staff members. Approximately 500 community members participated in the initial community needs analysis (involving interviews of community leaders (n =11), community forums (n =4), two staff focus groups, and online and hard copy survey responses gathered both inside the library and in the community) and another 300 individuals participated in nine (9) community focus groups and hard copy and online surveys focused on community input into the strategic plan. In March 2013 a separate community leader's survey was sent to the BOCC, the Towns of Hillsborough and Carrboro, Managers, those interviewed in the fall, and the members of the 2007 Library Services Task Force. Please refer to Appendix C of the Strategic Plan for a listing of the interviews and other public meeting schedules. 2 Dr. Chow's grant contract requires the submittal of the report to the State Library of North Carolina by June 28, 2013. The final document will be presented early this fall. BOCC members are encouraged to offer comments and suggestions on the plan. Comments must be received by June 3, 2013 in order for them to be incorporated into the report. Based on the feedback provided during tonight's presentation and discussion, Dr. Chow and library staff will update the document with the long -term goal of having the Board adopt the plan as a guiding instrument for future. FINANCIAL IMPACT: Work on the project was completed through grant funds received by the State Library of North Carolina. Staff review and comment on the plan has been handled through existing budgetary outlays and will not require additional budgetary commitments beyond existing staff funding levels. Based upon Board feedback staff will pursue future budgetary allocations to meet the goals and objectives of the plan. Staffing proposals will be developed to implement the recommendations approved by the Board. RECOMMENDATION(S): The Manager recommends that the Board receive Dr. Chow's presentation and provide feedback on the document, and provide any subsequent comments to library staff by June 3, 2013. Attachment A 3 ww+ North Carolina Department of Cultural Resources State Library of North Carolina Library Development Section Beverly Eaves perdue, Governor Cal Shepard, State Librarian Linda A, Carlisle, Secretary June 8, 2012 Lucinda Munger, Director Orange County Public Library 137 West Margaret Lane Hillsborough, NC 27278 Dear Lucinda, Your planning grant application has been approved for funding. We would also like to invite you to participate in the Community Needs Assessment Project, a new LSTA funded pilot. The purpose of this project is to assist libraries with identifying and analyzing the needs of their communities. Understanding community needs is the first step in developing a strategic plan that works for your community. We believe this step will be crucial for the five new county libraries as they establish their new identities. Your planning grant application was one of the applications that included a community needs assessment. Your library was selected for this pilot because we believe that your library's participation in this project will enhance your work as well as that of the others. How will the pilot project work? Your library will work with Dr. Anthony Chow (funded by the State library) to complete the Needs Assessment (NA). Typical activities include gathering demographic data about your communities, conducting a patron survey, interviews (or focus groups) with local government officials, other stakeholders and nonusers. Dr. Chow will guide you through the process and create a written final report. At the end you will have a good picture of local community needs. The State Library sees these needs assessment projects as a lead in to effective strategic planning. Once you have completed the needs assessment you will be able to proceed with your strategic planning grant. The application will most likely need some adjustments to the timeline, budget, and expected outcomes. The first step in this pilot project will be a meeting in Raleigh on July 12, 2012 to connect the State Library, Selected Consultants, and the Participating Libraries. During this meeting we will discuss the process of conducting a needs assessment and agree on a template to be used for conducting the Needs Assessment. Each NA should be completed by December 2012; then Strategic Planning work may begin for those interested in continuing. MAIUNG ADDRESS LOCATION 4640 Mail Senvicc Center Telephone 919 -807 -7400 109 East Jones Strect Raleigh, NC 276994640 Fax 919- 733 -87-18 Rafeigh, NC What are my next steps? Review the Roles and Responsibilities and RSVP to accept the invitation to participate by June 22, 2012. RSVP to Raye Oldham at <raye.oldham@ncdcr.gov >. State Library staff will coordinate arrangements for the meeting and will provide information to participants. Please feel free to contact me if you have any questions. Sincerely, s. pxv�2- Jennifer S. Pratt Chief of Library Development State Library of North Carolina 4640 Mail Service Center Raleigh, NC 27699 -4840 919 - 807 -7415 ph 919- 733 -8748 fax iennifer.Pratt@ncdcr.gov NUKTH CAROLINA Ur- PARYMrN`I° CIF' CULTURAL RESOURcIE-S Community Needs Assessment 2012 LSTA Pilot . ��2 f>< STATE LIBRARY .,r NOICI'hl ( ;AION INA Cete&Iritf III20O Ve(ON Museurim,,library E COMMUNITY NEEDS ASSESSMENT PROJECT ROLES AND RESPONSIBILITIES State Library ■ Contract with Selected Consultants • Select and invite library directors and 1 additional library - related participant (staff member, board member, town /county official, friends member, etc.) • Attend and participate in July 12, 2012 meeting in Raleigh • Provide consultant, lodging, meeting, materials, and on -site meals to participating libraries; provide mileage, meal, and parking reimbursement (at state allowable rates) to participating libraries. • Award Planning Grant to libraries upon receipt of Needs Assessment final report; send Planning Grant Agreements to library for signatures Selected Consultants • Attend and participate in July 12, 2012 meeting in Raleigh • f=inalize Needs Assessment guidelines and template developed at July 12 meeting; share with State Library and Participating Libraries • Work through Needs Assessment activities with clients • Complete Needs Assessment work by December 2012 • Provide a Needs Assessment written final report to each client library and the State Library • Transition work with client libraries to Strategic Planning • Complete Planning Grant activities by June 30, 2013 • Provide a Strategic Plan written final report to each client library Participating Libraries • RSVP to State Library by June 22, 2012 • Attend and participate in July 12, 2012 meeting in Raleigh • Help develop Needs Assessment guidelines and template at July 12 meeting • Work with Selected Consultant on Needs Assessment for their library community • Complete Needs Assessment work by December 2012 • Return Planning Grant Agreements to State Library • Contract with Selected Consultant for Strategic Planning • Transition work with Selected Consultant to Strategic Planning • Complete Planning Grant activities by June 30, 2013; submit all reimbursement requests by July 15, 2013 Community Needs Assessment 2012 LSTA Pilot Dr. Anthony Chow CV ATTACHMENT B Orange County Public Library Strategic Plan 2013 -2016 Anthony S. Chow, Ph.D. Assistant Professor Department of Library and Information Studies The University of North Carolina at Greensboro School of Education 1300 Spring Garden St. School of Education Building, #450 Greensboro, NC 27402 -6170 336.334.3411 aschow &uncg.edu Education 2008 Ph.D. Instructional Systems, Florida State University, Tallahassee, FL Dissertation: The yule of systems design and educational informatics in educational reform. 1998 M.S. Educational Psychology, Learning & Cognition, Florida State University, Tallahassee, FL Thesis: The Impact of Computer -based instruction on the academic performance of high schoolgeometry students. 1992 B.A. Developmental Psychology (Cum Laude), Philosophy minor, San Francisco State University, San Francisco, CA. Academic Experience 2006- Assistant Professor The University of North Carolina at Greensboro, Greensboro, NC. Department of Library and Information Studies 1IPage ORA GE " . OUNTY 2000 -2006 Orange County Public Library Strategic Plan 2013 -2016 Courses: administration and management, emerging technology, web design and usability, information use and users, HCI 2012 — Present - Director of Online Learning Establish online learning strategic directions for the School of Education including strategic planning, business activities (i.e. establishing funding model, marketing, identification, and allocation of resources), instructional design, course development, technology support, and assessment and evaluation. Research Associate The Florida State University, Tallahassee, FL. College of Information Courses: usability, information needs and preferences, information technology management 2004 — 2006 - FSU Information Technology Director Managed IT services for FSU's College of Information, which involved both user services for 30 faculty and 800 students and oversight of college website. Supervised three full time staff, six graduate assistants, and 15 student workers working in the IT department, Web services, and user services help desk. 2002 -2006 - FSU iLab Director Founded the College of Information's user services department, help desk, and student community IT services and Web project program. Students were paired with community and professional organizations to develop websites and provide IT support. 2002 -2006 - FSU Usability Center Director Coordinated the College of Information's usability center. Maintained equipment and conducted usability tests for students and clients. 2002 -2004 — FSU Museum Lab Director Directed innovative program that digitized select artwork from FSU's three museums to be used for educational purposes by k -12 and university students. Designed website, managed Web developer, and oversaw operations. ORANGEI-iCOUNTY 21 Page 7 Em Orange County Public Library Strategic Plan 2013 -2016 2000 -2002 — FSU Distance Learning Coordinator Oversight of the School of Information Studies' distance learning program, the largest program on campus with over 800 students. Managed three full-time employees and responsible for instructional design and technology support for faculty and staff and course technology, coordination, development, and troubleshooting. 1992 Teaching Assistant The San Francisco State University Course: Asian American History 1991 Teaching Assistant The Florida State University, Tallahassee, FL Course: Developmental Psychology Research & Scholarly Activity Publications Chow, A., Hewitt, K., & Downs, H. (2013). Systems Thinking and Technology Integration as Catalysts for School Change in High Need Schools: IMPACT V and the Alignment of Organizational Ends and Means. Educational Research for Social Change (accepted with revisions). Nemati, H., Walls, J., & Chow, A. (2013). Cultural Differences in Privacy Coping and Information Sharing Behaviors in Social Media: A Corupan'son of US and Chinese Users (submitted). Proceedings of the Nineteenth Americas Conference on Information Systems, Chicago, Illinois, August 15 -17, 2013. Chow, A. & Rich, M. (2013). The Ideal Qualities and Tasks of Library Leaders: Perspectives of Academic, Public, School, and Special Library Administrators. Library Leadership &Management, Vol. 27, No 1/2,2013. Chow, A. & Croxton, R. (2013). A Usability Evaluation of Academic Virtual Reference Services College dam' Research Libraries (in press; accepted on Jan 11, 2013). 31 Page 0KANGE42PZOUNTY 19 1'i RM Orange County Public Library Strategic Plan 2013 -2016 Chow, A., Baity, C., Zamarripa, M, Chappell, P., Rachlin, D., &Vinson, C., (2012). The information needs of virtual users: a study of Second Life libraries. The Library Quarterly, Vol. 82, No. 4, October 2012. Chow, A., Figley, A. & Sherrard, J. (2012, October). The usability of school library websites: a nationivide study. Association for Educational Communications and Technology Annual Conference Proceedings, October 31 -Nov. 2, Louisville, KY. Chow, A., Sockman, B.R. & Richer, K. (2012, October). Systemic Change Going Public: Prelude to Scene 2. Association for Educational Communications and Technology Annual Conference Proceedings, October 31 -Nov. 2, Louisville, KY. Chow, A., Smith, K.M., & Sun, K.S. (2012). Youth as Design Partners — Age- Appropriate Web Sites for Middle and High School Students. Journal of Educational Technology & Society, October 2012 Vol. 15, Issue 4. Chow, A. & Croxton, R. (2012). Information Seeking Behavior and Reference Medium Preferences: Differences among Faculty, Staff, and Students. Reference and User Services Quarterly, Featured Article, Spring 2012 issue, v.51 (3). Chow, A. (2011, November). School Librarians and Wleb Usability: Why lYlould I Wlant to Use That? Association for Educational Communications and Technology Annual Conference Proceedings, November 9 -11, Jacksonville, FL. Chow, A., & Guerra - Lopez, I.J. (2011, November). Educational informatics.. designingperforruance -based measurement systerus for rapid response learning env' nruents. Association for Educational Communications and Technology Annual Conference Proceedings, November 9 -11, Jacksonville, FL. Iyer, L., Zhao, X., Chow, A., & Tate, S. (2011, December) . Computer Science and Information Technology (CSTT) Identity: An Integrative Theory to Explain Gender Gap in IT. International Conference on Information Systems Proceedings, December 4 -7, Shanghai, China. 41 Page ORANGE- :: `OUNTY i li. .. . 9 EM Orange County Public Library Strategic Plan 2013 -2016 Chow, A.S., Gwynn, J.D., Shaw, T.L., Martensen, D., & Smith, M. (2011). Changing Times, Changing Requirements: Implications for LIS Education. Library and Information Science Research Electronic Journal, 21(1). Chow, A.S., Whitlock, M., & Phillip, L. (2011). A catalyst for educational change: the role of career and technical education in Georgia's statewide educational improvement efforts. American Leadership Quarterly Vol. 9, Issue 1, Winter 2011. Chow, A. & Whitlock, M. (2010). Systemic Educational Change and Society. The International Journal of Science in Society, Volume 1, Issue 4, pp.127 -134. Chow, A. & Bucknall, T. (2009). Usability Engineering and Technology Integration in Libraries. The International Journal of Science in Society, Volume 1, Issue 3, pp.81 -90. Chow, A. & Andrews, S. (2007). A "Second Life ": Can this online, virtual ivality world be used to increase the overall quality of learning and instruction in agraduate level distance learningpmgram? The Association for Educational Communications and Technology Annual Conference Proceedings. Kitsantas, A., & Chow, A. (2007). College students perceived threat and preference for seeking help in traditional, distributed and distance learning environments. Computers and Education, 48(3), 383 -395. Chow, A. (2006). The Use of Performance Technology in Creating a National Model High School. The Association for Educational Communications and Technology Annual Conference Proceedings. Heo, M. & Chow, A. (2005). The Impact of Computer Augmented Online Learning and 51 Page OKANGE42fZOUNTY 19 1'i 10 11 Orange County Public Library Strategic Plan 2013 -2016 Assessment. Educational Technology & Society, 8(1), 113 -125. Sommer, S., Young, T., & Chow, A. (2005). Library ivithoutwalls: The George Wlashingtonproject. Congress on Research and Dance Annual Conference Proceedings. Schaller, D., Chow, A., Marty, P., Heo, M., & Allison- Bunnell, S. (2004). To Flash or not to Flash? Usability and user engagement of HTML vs. Flash. Museums and the Web Annual Conference Proceedings. Conference Presentations Chow, A., Hewitt, K.., & Downs, H. (2013, October). Systems Thinking and Technology Integration as Catalysts for School Change in High Need Schools (accepted)? A paper to be presented at the Association for Educational Communications and Technology Annual Conference, October 30 -Nov. 2, Anaheim, CA. Chow, A., Duffy, F., & Sockman (2013, October). A Systems Perspective: What is aQuality Education and What Should Students be Able to Do after They Graduate (accepted)? A paper to be presented at the Association for Educational Communications and Technology Annual Conference, October 30 -Nov. 2, Anaheim, CA. Sockman, B., Chow, A., Richter, K., Aslan, S., & Scott, A. (2013, October). Impacting Perceptions of Practitioners for a Refined Understanding of Educational Systemic Change through a Practitioner Focused On -line Presence (accepted)? A paper to be presented at the Association for Educational Communications and Technology Annual Conference, October 30 -Nov. 2, Anaheim, CA. Oguz, F., Chow, A., Chu, C. & Smith - Decoster, M. (2013, January). Online Student Experience: Inquiry Supporting LIS Education. A paper presented at the Association for Library and Information Science Education Annual Conference, Jan. 22 -25, Seattle, WA. Chow, A., Figley, A. & Sherrard, J. (2012, October). The usability of school library websites: a nationivide study. A paper presented at the Association for Educational Communications and Technology 61 Page ORANGE— :: `OUNT i li. .. . Orange County Public Library Strategic Plan 2013 -2016 Annual Conference, October 31 -Nov. 2, Louisville, KY. Chow, A., Gray, P. & Lavender, L. (2012, October). Interdisciplinary Design, Collaboration, and Educational Informatics. A paper presented at the Association for Educational Communications and Technology Annual Conference, October 31 -Nov. 2, Louisville, KY. Chow, A. & Gray, P. (2012, October). Wired for Music (W4M) — Teaching STEM through the music of natural sounds. A paper presented at the Association for Educational Communications and Technology Annual Conference, October 31 -Nov. 2, Louisville, KY. Sockman, B.R., Chow, A. & Richer, K. (2012, October). Systemic Change Going Public: Prelude to Scene 2. A paper presented at the Association for Educational Communications and Technology Annual Conference, October 31 -Nov. 21 Louisville, KY. Chow, A. & Figley, A. (2012, March). Designing Age Appropriate School Library Wlebsites: W>hy, What, W>horu, and How. A paper to be presented at the NCTIES Conference, March 7th — 9th, Raleigh, NC (accepted). Iyer, L., Zhao, X., Chow, A., & Tate, S. (2011, December) . Computer Science and Information Technology (CSTT) Identity: An Integrative Theory to Explain Gender Gaps in I1. A paper presented at the International Conference on Information Systems, December 4 -7, Shanghai, China. Chow, A. (2011, November. School Librarians and Wleb Usability: W>hy Wlould I Wlant to Use That? A paper presented at the Association for Educational Communications and Technology Annual Conference, November 9 -11, Jacksonville, FL. Chow, A., & Guerra - Lopez, I.J. (2011, November). Educational informatics. designingperformance- based measurement systems for rapid response learning environruents. A paper presented at the Association for Educational Communications and Technology Annual Conference, November 9 -11, Jacksonville, FL. Chow, A., Sells, S., & Figley, A. (2011, November). Shaping the Future: Strategic Planning and School Libraries. A paper presented at the Association for Educational Communications and Technology 71 Page OKANGE42fZOUNTY 19 1'i;�- : 12 Orange County Public Library Strategic Plan 2013 -2016 Annual Conference, November 9 -11, Jacksonville, FL. Chow, A. (2011, October). How am 1 Doing? School Librarian Self- Efficacy and Gauging Relationships with Other School Stakeholders. A paper presented at the North Carolina School Library Media Association Annual Conference, October 6 -8, Winston Salem, NC. Chow, A., Figley, A., & Sherard, J. (2011, October). Are School Library Websites Age- Appropriate? Cognitive and Affective Information Seeking Domains of Youth. A paper presented at the North Carolina School Library Media Association Annual Conference, October 6 -8, Winston Salem, NC. Chow, A. & Figley, A. (2011, October). School Library Strategic Planning: Case Studies in Four North Carolina Public Schools. A paper presented at the North Carolina School Library Media Association Annual Conference, October 6 -8, Winston Salem, NC. Chow, A., Bridges, M., Commander, P., & Figley, A. (2011, October). lUhat does a typical library website look like? Cotupan'sons ofpublic and academic library websites froru a nationwide study. A paper presented at the bi -annual North Carolina Library Association conference, October 5 -8, Hickory, NC. Chow, A., Burris, C., Baity, C., Rachlin, D., & Howard, M. (2011, October). To Fine or Not to Fine: This is the Question. A paper presented at the bi -annual North Carolina Library Association conference, October 5 -8, Hickory, NC. Chow, A., Price, A., & Bell, B. (2011, October). For Service or Profit.• How come ourkbrary cafe is not profitable? A Case Study of a Downtown Public Library Cafe. A paper presented at the bi- annual North Carolina Library Association conference, October 5 -8, Hickory, NC. Chow, A., Allred, K., & Gann, L. (2010, November). United we stand.- school librarians and principals working together. A paper presented at the North Carolina School Library Media Association Annual Conference, Winston Salem, NC. 81 Page O `¢ OUNTY Ill _'B i� -.. 13 Orange County Public Library Strategic Plan 2013 -2016 Chow, A. (2010, October). Educational Informatics and Systemic Change. A paper presented at the Association for Educational Communications and Technology Annual Conference, Anaheim, CA. Chow, A. (2010, August). Usability and Interface Design. A presentation at the Students and Technology in Academia, Research, and Service (STARS) Annual Conference, Orlando, FL. Chow, A. & Smith, K. (2010, January). Age Appropriate Wleb Design: High School and Middle School Students as Design Partners. A paper presented at the Association for Library and Information Science Education Annual Conference, Boston, MA. Nominated for ALISE Best Paper award (only 13 selected). Chow, A., Bazirjian & Smith, M. (2010, January). Closing the Diversity Gap in IJS Education and Librarianship. A paper presented at the Association for Library and Information Science Education Annual Conference, Boston, MA. Nominated for ALISE Best Paper award (only 13 selected). Chow, A., Baity, C., Chappell, P., Rachlin, D., Vinson, C., & Zamarripa, M. (2010, March). When Real and Virtual Wlorlds Collide: A Public Library's Management of a Second Life Library. A virtual paper presented at ALA Virtual Communities and Libraries Membership Interest Group online conference. Chow, A., Baity, C., Chappell, P., Rachlin, D., Vinson, C., & Zamarripa, M. (2010, January). When Real and Virtual Wlorlds Collide: A Second Life Library. A poster presented at the Association for Library and Information Science Education Annual Conference, Boston, MA. Chow, A., Baity, C., Burris, C., Rachlin, D., & Smith, M. (2010, January). To Fine or Not to Fine: Is Punishment or Reinforcement a Stymnger Motivatorfor Library Patrons? A poster presented at the Association for Library and Information Science Education Annual Conference, Boston, MA. Chow, A., Alston, J., & Bottoms, A. (2010, January). Diversity & Retention in Librarianship: The Role of Advising &Mentoring? A poster presented at the Association for Library and Information Science Education Annual Conference, Boston, MA. 91 Page OKANGE42fZOUNTY 19 1'i 14 Em Orange County Public Library Strategic Plan 2013 -2016 Chow, A. & Whitlock, M. (2009, October). Leadership and Systemic Educational Change. Paper presented at the Association for Educational Communications and Technology Annual Conference, Louisville, KY. Chow, A. & Bucknall, T. (2009, August). Usability Engineering and Technology Integration in Libraries. Virtual paper presented at the International Science and Society Conference, Cambridge, England. Chow, A. & Whitlock, M. (2009, August). Systeruic Educational Change and Society: Georgia's Central Educational Center and CareerAcaderuies. Virtual paper presented at the International Science and Society Conference, Cambridge, England. Chow, A. (2009, August). Wleb 2.0 Technologies. A paper presented at the STARS Alliance Annual Meeting, Tallahassee, Florida. Chow, A., Smith, M., Hargett, A.,& Chappell, P. (2009, August). Building Relationships pith School Counselors: Creating Regional Impact Zones. A poster presented at the STARS Alliance Annual Meeting, Tallahassee, Florida. Chow, A., Chappell, P., & Shaw, T. (2009, August). The 12 ,Questions and Four Master Keys of Wlorld Class Leaders. A paper presented at the STARS Alliance Annual Meeting, Tallahassee, Florida. Chow, A., Shaw, T., & Hargett, A. (2009, August). The Impact of the STARS Alliance Program on the Enmllruent, Graduation Rate, and GPA of Particoating Institutions. A paper presented at the STARS Alliance Annual Meeting, Tallahassee, Florida. Chow, A., Smith, M., & Shaw, T. (2009, August). Effectiveness of the STAFFS Marketing 10 1 Page OKANGE44PZOUNTY 15 16 Orange County Public Library Strategic Plan 2013 -2016 Kits. A paper presented at the STARS Alliance Annual Meeting, Tallahassee, Florida. Chow, A., Whitlock, M., & Philip, L. (2009, April). A Georgia Model for Educational Reform — The Central Educational Center and Career Academies. Paper presented at the American Educational Research Association Annual Conference, San Diego, CA. Chow, A., Livas, M., Russell, T., Hill, Joan, & Smith, M. (2009, January). Increasing LIS Diversity —A University Case Study. Poster presented at the Association for Library and Information Science Education Annual Conference, Denver, CO. Jones, K. & Chow, A. (2009, January). Assistive Technologies in North Carolina Academic Libraries in the Triad Poster presented at the Association for Library and Information Science Education Annual Conference, Denver, CO. Chow, A. & Winkler, H. (2009, January). Comparing virtual reference services — Is there a difference? Poster presented at the Association for Library and Information Science Education Annual Conference, Denver, CO. Chow, A., Gwynn, D., Martensen, D., & Shaw, T. (2009, January). Changing times, changing requirements -the evolution of an LIS Department. Poster presented at the Association for Library and Information Science Education Annual Conference, Denver, CO. Chow, A., MW, Z, & Gavin, R. (2008, October). Qualky Media Centers, Quality Schools - is there really a connection? Paper presented at the North Carolina School Library Media Association Conference. Chow, A., Mui, Z, & Gavin, R. (2008, October). School Library Media Best Practices Wleb portal. Paper presented at the North Carolina School Library Media Association Conference. 111 Page CMNRW'- COUNTY Em Orange County Public Library Strategic Plan 2013 -2016 Owens, I., Bazirjian, R., Krauter, M., & Chow, A. (2008, October). The Kole of Library Education in Increasing Diversity. Paper presented at the Association of Research Libraries National Diversity in Libraries Conference (October 2008). Chow, A., Darnell, B., Smith, K., & Combs, R. (2008, January). Information Architecture, Marketing, and Usability and the Design of the STARS Alliance Wleb Portal. Research presented at the Association for Library and Information Science Education Annual Conference, Philadelphia, PA. Chow, A. & Andrews, S. (2007, October) . A "Second Life ": Can this online, virtual reality world be used to increase the overall quality of learning and instruction in agraduate level distance learningpmgram? Paper presented at the Association for Educational Communications and Technology Annual Conference, Anaheim, CA. Chow, A. & Whitlock, M. (2007, July). Leading through vision, culture, and relevance: The impact a chief executive officer of a charter school has had on student and teacher engagement. Research presented at the Pi Lambda Theta Leadership Conference, Richmond, VA. Chow, A., Whitlock, M., & Moore, S. (2007, July). Seamless Education: The Educational Conspiracy across stakeholders in Georgia. Research presented at the Pi Lambda Theta Leadership Conference, Richmond, VA. Chow, A. & Bradburn, F. (2007, Raleigh). Contributing to educational excellence: aligning NCWlise Owl org with the needs of teachers and students. Research presented at the North Carolina Association for Educational Communications and Technology Annual Conference. Chow, A., Click, A., &Johnson, K. (2007, January). That's what I'm talking about. Designing Wleb sites using age- orientedgraphic design and information architecture. Research presented 121 Page 0 E-" : -MU 17 W Orange County Public Library Strategic Plan 2013 -2016 at the Association for Library and Information Science Education Annual Conference, Seattle, WA. Chow, A. (2006, October). The Use of Performance Technology in Creating a National Model High School. Research presented at the Association for Educational Communications and Technology Annual Conference, Orlando, FL. Chow, A. (2006, October). The Florida governor's e Mansion Wleb site - education and the use of Wleb and virtual tour Technology. Research presented at The Association for Educational Communications and Technology Annual Conference, Orlando, FL. Chow, A. (2006, January). Usability evaluation: increasing the precision of results through quantitative and qualitative methods. Research presented at the Association for Library and Information Science Education Annual Conference, San Antonio, TX Sommer, S., Young, T., & Chow, A. (2005, March). Library nithout walls: The George Wlashington project. Research presented at the Congress on Research and Dance Annual Conference, Tallahassee, FL. Chow, A. & Park, S. (2004, October). Opening doors: the use ofperformance systems analysis in ident�inggaps and assisting in organisational alignment. Research presented at the Association for Educational Communications and Technology Annual Conference, Chicago, IL. Moore, R., Whitlock, M., Harless, J., Connell, P, Ayers, J, & LaForge, C., Chow, A. (2004, June). The Central Educational Center. Research presented at the Model Schools Conference Annual Conference, Washington, DC. Chow, A. (2003, October). Information technology and situated, anchored learning. Research presented at the 131 Page 0 E-" : -MU 19 Orange County Public Library Strategic Plan 2013 -2016 Association for Educational Communications and Technology Annual Conference, Dallas, TX. Chow, A. & Schrader, L. (2003, April). Year one results: a work -based charter school designed using a performance technology model. Paper presented at the American Educational Research Association Annual Conference, Chicago, IL. Chow, A., Harless, J., & Whitlock, M. (2003, April). Implementation of the ABCD performance system in a public charter school. Research presented at the International Society for Performance Improvement Annual Conference, Boston, MA. Chow, A. (2003, February). Regional &global issues in museum education. Panel presentation at the Southern American Studies Association's Biennial Conference, Tallahassee, FL. Chow, A. & Driscoll, M. (2002, October). Chat and online learning. Paper presented at the Association for Educational Communications and Technology Annual Conference, Anaheim, CA Kitsantas, A. & Chow, A. (2002, April). College student hep seeking. Paper presented at the American Psychology Association Annual Conference, New Orleans, LA. Chow, A. & Kitsantas, A. (2002, April). College student self - efficacy beliefs, perceived threat, andpreference for seeking hep in traditional, distributed, and distance learning environments. Paper presented at the American Educational Research Association Annual Conference, Boston, MA. Chow, A. & Kitsantas, A. (2001, February). Student hep seeking behavior across classroom -based and distance learning environments. Paper presented at the Florida Educational Research Association Annual Conference, Marco Island, FL. Paper of the year fmalist. 141 Page CMNRW'- COUNTY 20 Orange County Public Library Strategic Plan 2013 -2016 Chow, A. & Pargman, D. (1997, February). Computer based instruction and the development of expertise of high schoolfootballplayers. Poster presented at the Association of American Sports Psychologists Annual Conference, Cape Cod, MA. Books Chow, A. & Bucknall, T. (2011). Library Technology and User Services: Planning, Integration, and Usability Engineering. Cambridge, UK: Chandos. Chow, A. (2008). Systems Thinking and 21st Century Education: A case study of an American model for high school educational reform Saarbriicken, Germany: Verlag Dr. Muller Book Chapters Chow, A. (2013). The Usability of Digital Information Environments: Planning, Design, and Assessment. In Evans & Baker (Eds) Trends, Discovery and People in the Digital Age (Chandos Digital Information Review). Cambridge, UK: Chandos Chow, A. (2013). Synchmnous and Asynchronous Interaction: Access, Convenience, and Content. In Ari Sigal (eds), Advancing Librarian Education, Hershey, PAIGI Global. Articles and Proposals Reviewed • Educational Research for Social Change (1) — February 2013 • Journal of Learning Spaces (1) — October 2012 • Aslib Proceedings (1) — December 2011 • Learning and Individual Differences (1) — October 2011 • Journal of Learning Spaces (2) —July 2011 • Journal of the American Society for Information Science and Technology (1) QASIST) — June 2011 • Association of Educational Communications and Technologies (3) (AECT — February 2011) • Journal of the American Society for Information Science and Technology (1) QASIST) -July 2010 151 Page ORANGE— :: `OUNT i li. .. . 21 Orange County Public Library Strategic Plan 2013 -2016 • International Journal of Science and Society (2) — November 2009 • IEEE Journal (1) — September 2008 • AERA Conference Proposals (2) — September 2008 Editorial Board • Journal of Learning Spaces (2010 - present) Contracts & Grants $2,168,668.68. Gray, P., Chow, A., Sametz, L., Boseovski, J. (2013 - 2018). WliredforMusic: After - School BioMusic Initiative for Middle Schoolers. NSF - Advancing Informal STEM Learning (under submission). $7,500.00. Murray, C. & Chow, A. (2013- 2014). Preliminary Usability Testing of the National Online Resource Center on Violence Against Wloruen (VAW>net.ora). UNCG Regular Faculty Grant (Funded). $4,000.00. Tate, S., Iyer, L., & Chow, A. (2011 - 2013). UNCG STARS Student Leadership Corps. A Subcontract with UNCC funded by NSF STARS Scaling project (funded). $2,000.00. Lavendar, L., Allen, A. & Chow, A. (2011). A Model for Collaborative Teaching and Integrated Learning. Advancement of Teaching and Learning Grant (funded). $4,700.00 - To fine or not to fine: is punishment or ivinforcement a stronger ruotivatorfor library patrons? UNCG New Faculty Grant (April 2009 to August 2010). $24,000.00 - The STARS Alliance: Marketing and Evaluation (February 2010-J anuary 2011) $81,531.00 — The STARS Alliance: A Southeastern Partnership for Diverse Participation in Computing Extension (March 2008 — February 2010) $45,100.00 — The STARS Alliance: A Southeastern Partnership for Diverse Participation in Computing (March 2007 — February 2008) $500.00 - 2007 NSF AECT Junior Faculty Member Research Symposium Participant. Anaheim, CA. (One of 17 selected nationwide) $2,000.00 - 2007 Leadership in Education for Asian Pacifics (LEAP) Leadership Training Recipient. Pomona, CA. (One of 50 selected nationwide; selected by chancellor to represent UNCG) 16 1 Page R I WCOUNT NORM( c .} 1;.. 22 Orange County Public Library Strategic Plan 2013 -2016 $4,743.00 — Usability Study for North Carolina Department of Public Instruction Qanuary — April 2007 $9,600.00 — Wleb Graphic Design &Information Architecture NSF funded Research Experience for Undergraduates (REUs; Fall 2006 - Spring 2007) $2,000,000.00 — Broadening Participation in Computing NSF Grant Qanuary 2006 - December 2008). $35,000.00 — Wleb Design for the Tallahassee Museum (September 2005 —July 2006). $30,000.00 — Wleb Design & Digitisation for Governor's Mansion Online Learning Resource Center Duly 2003 -2006) $16,000.00 — Wleb Design &Project Management for Cuba Human Rights Project Only 2003 — 2006) $7,000.00 — Wleb Design & Usability EngineerforLIbrag without Wlalls Wleb Project (May 2004 -2006) $6,500.00 — Wleb Design and Usability Engineer for the College of Social Wlork (August 2005 — 2006) $6,500.00 — Wleb Design ProjectManagementforGeriatric Needs Assessment Wleb Project Duly 2004 -Feb. 2005) $3,093.00 - Usability engineer and pmject managerfor Interface Design Usability Evaluation (February -March 2004) $1,790.00 — Usability engineerandproject managerfor netlabrary Interface Design Usability Evaluation Qune 2003) $18,500.00 —Performance Systems Analysis of Central Educational Center (May 2002 —Aug. 2003) $17,000.00 — Wleb Design & Developmentfor Information Institute (May 2001 — May 2004). $10,000.00 —Instructional Design & Development LSTA Toolkit for Florida State Lib= S sy tem (December 2002 — December 2003) $17,000.00 — Wleb Design &DevelotmentforAntarctic Research Facility (Recurring; February 2002 — 2006) $8,000.00 — Wleb Design & Developmentfor Museum Lab Project (May 2002 — May 2004) $4,500.00 — Training Analysis of PATLive Training Program (May 2002 — June 2002). 171Page ORANGE^.—OUNTY 23 Orange County Public Library Strategic Plan 2013 -2016 Unfunded Grant Proposals $1,250,000.00. Murray, C., Smith, P., Chow, A., & Oguz, F. (2012 - 2017). Usability Testing of VAW>net with Domestic Violence Service Providers. National Institutes of Health (NIH) research grant. $393,894.81. Iyer, L., Zhao, X., Chow, A., Tate, S., & Zhan, J. (2012- 2015). Collaborative Research: GSE/RES: Persistence Research in Computing Education (PRiCE) - Examining Gender Differences in Computing Identity. National Science Foundation (NSF) Gender in Science and Engineering research grant. $1,199,933.00. Gray, P., Chow, A., Teachout, D., & Sametz, L. (2011 - 2014). Wlired forMusic: An After - School Prngram Using Technology - Driven BioMusic Activities to Engage Underrepresented Middle Grades Students in STEM. NSF Innovative Technology Experiences for Students and Teachers (ITEST) grant proposal. $513,014.00. Iyer, L., Zhao, X., Chow, A., & Tate, S. (2011- 2014). Examining Computer Science and Information Technology (CSIT) Identity to Explain Gender Gaps in STEM Education. NSF Gender in Science and Engineering grant proposal (submitted) $94,000.00 — School Library Media Best Practices: W>hy are they not being implemented in schools? IMLS National Leadership Grant (October 2009 to September 2010). $34,500.00 - UNCG Teacher e- Solutions Wleb Portal (2008). North Carolina General Administration internal grant request. Primary Investigator Anthony Chow and Karen Gavigan. $501,739.50 - Promoting the Integration of Mathematics and Pedagogy Among Preservice Elementary Teachers Using a Critical Thinking Framework [Pi -Map] (October 2007). $956,678.00 - School Library Media Best Practices: Cultivating the power of libraries, technology, and education through reflection, collaboration, andpartnership (IMLS Leadership Grant) $5,659.40 - The impact of an online media delivery system on teacher altitude, usage, and student learning outcomes (2007). Ingenta Research Award. Primary Investigator Anthony Chow Service Experience National 2012 -2013 AECT Systemic Change Division President -Elect 18 1 Page CMNRW'- 24 Orange County Public Library Strategic Plan 2013 -2016 2010 -2011 AECT Systemic Change Board of Director 2008 -2009 AECT Systemic Change division Communication Officer State 2012- NCLA Advocacy Chair -Elect 2010- North Carolina Advocacy Committee University 2012- University Benefits Committee 2012- Division of Continual Learning Advisory Committee 2011- UNCG Research Grants Committee; Social and Behavioral Sciences Subcommittee Chair 2008 -2011 UNCG Grievance Committee 2006 -2009 UNCG Academic Regulations & Policy Committee 2006 -2008 UNCG BELL (Building Entrepreneurial Learning for Life) Taskforce 2006 UNCG Library Revisioning Taskforce 2005 -2006 Faculty Service Learning Advisory Committee 2004 -2005 Board of Advisor — FSU International Center School 2013- School of Education Online Committee 2012- School of Education Technology SIG 2011-2012 School of Education Online Learning Ad -hoc Committee (Chair) 2009- School of Education Teaching Excellence Committee (Co- Chair) 2007- School of Education Curriculum Committee (Chair, Fall 2008 to Fall 2011) 2006- School of Education Social Committee (Chair, Fall 2010 to present) 191 Page QMNL .R VZOUNTY 25 Orange County Public Library Strategic Plan 2013 -2016 2007 -2008 Executive Council member -at -large (voted by faculty) 2007 School of Education Web Developer Hiring Committee 2007 School of Education IT Consultant Hiring Committee 2006 -2007 School of Education Director of Research Hiring Committee 2005 -2006 FSU College of Information Undergraduate Program Team 2005 -2006 FSU College of Information Undergraduate Recruitment 2005 -2006 Founder and Faculty Advisor, FSU Chapter of Association of IT Professionals (AITP) Department 2010- Instructional Student Services Committee (2010, Chair 2011 -2012) 2008 -2009 LIS Assessment Committee (Chair) 2006 -2010 LIS Technology Committee 2006 -2008 LIS Curriculum Committee (Chair, 2007 -2008) Community 2010- Greensboro Public Library Advocacy Committee 2009- North Carolina National Advocacy Representative Additional Professional Experience 2006- Instructional Technology and Evaluation Consultant 1997 -2001 Knowledge is Power, Inc. (Owner) 1999 -2000 Manager, Quality Assurance and Training, Homes.com, Tallahassee, FL 1997 -1999 Training Coordinator, Management Analyst, Florida Department of Revenue, Tallahassee, FL 1995 -1996 Counselor and Research, Education, and Media Coordinator, Bay View Clubhouse, San Francisco, CA 1991 -1994 Legal Assistant, Hancock, Rothert, & Bunshoft, San Francisco, CA 20 1 Page ORANGE- _: `OUNTY 13 !'V1 Orange County Public Library Strategic Plan 2013 -2016 1989 -1991 Marine Corps Officer Candidate, U.S. Marine Corps, Quantico, VA 1990 -1991 Tutor Coordinator, RACE Tutoring Program, San Francisco, VA Consulting 2012 -2013 Consultant, Library Strategic Planning — Orange County Public Library 2012 -2013 Consultant, Library Strategic Planning — Gaston County Library 2012 -2013 Consultant, Library Strategic Planning — Camden County Library 2012 -2013 Consultant, Library Strategic Planning — Charlotte Mecklenburg Library 2005- Educational consultant, Seamlessed.com 2005 -2007 Educational consultant, Quality School Assessment Instrument 2005 -2006 Web design, Our e- bills.com 2004 -2006 Tallahassee Museum 2004 -2006 Educational researcher, Web designer— Georgia Department of Education CEC Dissemination Project Additional Relevant Experience 2007 Leadership Development Program for Higher Education, 2007, Pomona, CA. 1993 -1994 San Francisco School Board Candidate, 1994, San Francisco, CA 1992 -1996 San Francisco Suicide Prevention Crisis Counselor, 1992 -1996, San Francisco, CA 1992 -1996 Commercial Modeling, San Francisco, CA 1992 -1996 Chinese American Democratic Club (Vice - president in 1993, President 1994), San Francisco, CA 1987 -1988 Walk -on, University of Florida Football, Gainesville, FL Professional Associations • Association for Library and Information Science Education (ALISE) • Association for Educational Communications and Technology (AECT) • American Society of Information Science and Technology (ASIST) • North Carolina School Library Media Association (NCSLMA) 211 Page OKANGE42fZOUNTY 19 1'i;�- : 26 Orange County Public Library Strategic Plan 2013 -2016 • North Carolina Library Association (NCLA) • Phi Kappa Phi Honor Society Notable Awards and Distinctions • 2013 Nominated for School of Education Teaching Excellence Award • 2013 UNCG Division of Continual Learning (DCL) Faculty Fellow • 2012 RUSQ Journal Featured Article • 2011 Recipient of the UNCG School of Education Teaching Excellence Award (only one recipient) • 2011 Directory of Revolutionaries -- Transforming Education Systems • 2010 ALISE Best Paper Award Nominee (2 of only 13 papers selected) • 2007 NSF AECT Junior Faculty Member Research Symposium Participant (One of 17 selected nationwide) • 2007 Who's Who in America • 2007 Who's Who in American Education • 2007 Leadership in Education for Asian Pacifics (LEAP) Leadership Training Recipient (One of 50 selected nationwide; selected by chancellor to represent UNCG) • 2005 FSU College of Information Teacher of the Year Award finalist • 2005 Judge, Best of the Web competition (Center for Digital Education) • 2004 Best of the Web Digital Education Achievement Award Winner • 2002 Pi Lambda Theta Honor Society • 2000 Phi Kappa Phi Honor Society • 1998 Davis Productivity Award (Florida Department of Revenue) • 1996 -97 FSU College of Education Teaching Fellow (1270 GRE) • 1994 San Francisco Suicide Prevention Volunteer of the Year • 1987 Stan Dietrich Award Winner — senior high scholar /athlete of the year 221 Page ORANGE- _: `OUNTY i V". . . 27 ATTACHMENT C 28 DRAFT Orange County Public Library Strategic Plan 2013 -2016 "Libraries provide access to the world of technology through wireless connection, and public computers. They also provide meeting places for adults and teenagers, in addition to providing useful programs in maintaining the community's economic growth. Most important of all, libraries are often the first contact a child has outside of his home with the outside world through "Story Time" and can (be) the basis of that child's future education and success in the world" (Orange County resident, November 6, 2012) "I am unsure how it will all work out with the online resources starting to rev up - I love the downloadable books. However, I love having a place for my kids to go and rummage through books to really get a feel for different kinds of literature and to be exposed to so many things that would not happen online. I love that there are clubs that meet there and that there is a teen room and so many events for kids, both young and older" (Orange County resident, November 11, 2012) 1IPage ORANGE 1O f TY 29 Orange County Public Library Strategic Plan 2013 -2016 Executive Summary Funded by the North Carolina State Library, Dr. Anthony Chow, a state library consultant, helped conduct a community needs analysis (CNA) for the Orange County Public Library (OCPL) over a three month period from September to November 2012. This was followed up by a comprehensive four month strategic planning process that took place from January to April 2013. Approximately 500 community members participated in the initial community needs analysis (involving interviews of community leaders (n =11), community forums (n =4), two staff focus groups, and online and hard copy survey responses gathered both inside the library and outside in the community) and another 300 members participated in nine community focus groups and hard copy and online surveys focused on community input into the strategic plan. The State of Public Libraries The arrival of the information age has actually led to an increase in the use of public libraries across the nation and diversified the way libraries are being used. A recent Pew study funded by the Bill and Melinda Gates Foundation found that 60% of American youth 16 through 29 still visit libraries' and total per capita visits and circulation have seen a steady increase in North Carolina libraries since 20002. Fifty - nine percent of Americans used a public library in the past 12 months and their primary uses were browsing (73%), borrowing print books (73%), conducting research (54%), and seeking help from a librarian (50%)3. A series of North Carolina community needs assessments found they prioritize five primary services — books and other print and non -print material to read, children and youth programming, technology use and access, library as place, and education and self - enlightenment (Chow, 2013). eel° —Aw 15 min. mi, Demographics and Needs _� I, 21St Century Libraries The library needs of people differ across age, race, socio- economic status, regional location, etc. The information age has brought with it the age of data and the ability for organizations and information systems to be more responsive and agile in meeting the unique needs of its users. What does the 21St Century library look like? The answer depends on the people that will be using it, which continue to evolve and diversify in the United States and is 1 Haughney, C. (2012). Young People Frequent Libraries, Study Finds. New York Times, October 22, 2012 2 IMLS (2010). North Carolina Public Libraries FY 2010. Retrieved on May 1, 2013 from http: / /www.imis.gov /assets /1 /AssetManager /PLS FY2010 SP NorthCarolina.pdf 3 Zickuhr,K, Rainie, L, Purcell, K. (2013). Library Services in the Digital Age. Pew Internet and American Life Research Project. Retrieved on May 1, 2013 from http: // libraries. pewinternet .org /2013 /01/22 /1ibrary- services/ 21 Page ORANGE -ZOU NfTY Orange County Public Library Strategic Plan 2013 -2016 largely defined by people who live within 15 to 20 minutes of the location. Community Needs Analysis Qualitative factor analysis and quantitative statistical analysis of the data suggests clear trends in community preferences for information services, entertainment, and library services. Staff also identified high priority issues for the library. Interview and community forum results suggest consistent ideas around the role of the library and its opportunities for improvement. Common themes emerged when examining all of the data collectively. Orange County exceeds state and national averages in a number of areas — higher white population, higher levels of education, higher levels of income, and higher housing values. The Hispanic /Latino, 8% of the Orange County population, and the Asian community, 6.7% of the population, rapidly grew by 109% and 89 %, respectively, over the past ten years. Library services, library usage, and per capita spending also have grown in parallel to these other Orange County indicators over the past ten years. Community Input Results from the interviews and community forums suggest that OCPL can best ensure it is aligned with the county's strategic needs through continuing to provide high quality services to all residents of Orange County. Its value and contributions to the community were consistently recognized across all methods of data collection. The central themes that emerged were to continue to reach out to the underserved, continue evolving with emerging technology, and continue to allocate the appropriate resources to ensure this happens. The typical information needs of the community is an integrated mix of traditional resources (i.e. books, print newspapers, reference, archives, movies, and audio music and books) and high technology via online (i.e. Internet -based activities such as email, web surfing, blogs, online news, social networking), computing (desktop and laptop), and mobile (Tablets, smart phones) technologies. Orange County residents consume information in a wide variety of mediums and expect their libraries to provide information in a similar fashion with an essential recognition that not all people have equal access to technology or literary resources. With the emergence of the information -age, libraries have both stayed the same in terms of its pervasive goal of providing information and educational and social services to the community; the means, however, in which it now does this along with an extended suite of services including technology training and support, employment resources, and renewed value in serving as a community resource center have grown. The definition of patron has become more diverse and expanded to truly all member of society. As schools and society embrace technology, libraries and their staff must equally embrace, become skilled in, and provide relevant resources and access. As society rapidly changes, however, the emphasis on quality books must remain as the library's core function. The community envisions its ideal library as a centerpiece of the community both in terms of resources and services but also in aesthetic form and beauty that enriches all those that use it. Outside of a world - class collection of books, services, and technology and digital resources, the ideal library would be a 31 Page ORANGE -ZOU NfTY C Orange County Public Library Strategic Plan 2013 -2016 vibrant community center focusing on both the community's repository of information and training but also as the community's hub for cultural exchange, self- empowerment, and civic activity. This library would emphasize user - centered design in all that it does and make use of pervasive user needs assessment, data mining, and use of big data to ensure it is well aligned and continuously improves in an agile, relevant, and efficient fashion. This library would also have seamless services throughout the county and reach out to those who traditionally face major barriers such as transportation, illiteracy, and poverty. This library would have information common areas to encourage and support collaboration and group work, as well as private space for studying, research, training, and literacy tutoring. In addition, this library would have lots of community space and a business incubation center that supports the unique business needs of small business and entrepreneurs. The library's primary strengths are its staff and existing high quality resources and services, as well as strong county and community support. Its main opportunities for improvement involve continuing to work towards seamless library services with municipalities such as Chapel Hill, increase outreach and partnership activities with fellow city and county agencies and other community organizations, continuing to offer relevant programming and services, and seeking to reach out to underserved populations. The community surveys suggest that its highest, most prevalent sources of information and entertainment are books, email, browsing the Internet, watching TV, using cellphones, listening to music on the radio and CD, reading /watching news online, and reading print newspapers. Orange County residents overwhelmingly view libraries as a place whose most important services include books for adults, maintaining a Website that provides access to its digital resources and services, free wireless access, public computing, books for children and teens, programs for children, and e- books. On the whole, the community is very satisfied with overall library services although they would like to see a greater increase in number of materials and services with an emphasis on maintaining an up -to- date and relevant collection and technology services. They would like to see both hours and parking improved. They view libraries as very relevant, a community resource that levels the playing field for all residents, provides free access to quality resources and entertainment, and community engagement. A number of statistically significant differences were identified by demographic factors. Women placed a higher value on a number of information and library services than men. Black or African American participants placed a significantly higher value on laptops, MP3 players, and tablets than all other groups and were less satisfied with library parking, locations, and computer access. In terms of age, the 65+ age group were more dissatisfied with library location and hours than all other age groups. Those without a computing device at home placed a significantly higher value on magazine and newspapers and foreign language library services than those who had technology at home. In terms of library usage, those who used the library daily or every week placed the highest priority on study space, laptops, tablets, and wireless access, while those who use the library once or twice a year prioritized these the least. 41 Page ORANGE -ZOU NfTY 31 Orange County Public Library Strategic Plan 2013 -2016 Staff Input The Orange County staff are proud of their work, believe they are effectively meeting the needs of the community, but also believe there is room for improvement. The priorities for provision of library and information services are well aligned with the community's. Staff feel that the strengths of the library are the commitment and work of the staff, especially in regards to customer service and children's services in particular, and are also very proud of their main library facility and the high level of support and resources provided by the county and community. Their primary opportunities for improvement and, what they believe should be the library's top priorities, are the need to increase marketing, outreach and advocacy, address and increase staff morale, continue to improve programming, services and resources, and continue to embrace new technologies and digital services and the requisite trainings that need to go with them. Based on the results of this study, the following six priority areas were recommended for consideration as strategic goals and objectives for the Orange County Library system: 1) Develop a countywide seamless library services integration plan. 2) Identify list of prioritized and aligned library and information services by library demographic profile. 3) Develop a technology integration plan. 4) Develop a comprehensive marketing and outreach plan emphasizing partnerships and community collaboration. 5) Prioritize funding to strengthen its core suite of services. 6) Prioritize high quality organizational communication, training, and culture. The full needs analysis report submitted to OCPL and the State Library can be found as Appendix A. A complete list of the community needs analysis interviews, focus groups and forums is in Appendix C. Strategic Planning The strategic planning process began in January 2013 and involved convening an Internal Departmental Work Group comprised of both external and internal members of the library (See Appendix B.) This committee was charged with taking the results of the needs analysis and developing OCPL's 2013 -2016 Strategic Plan. This plan includes a vision and mission statement, organizational values and core competencies, and high priority goals and objectives to be accomplished over the next three years. The Internal Departmental Work Group met four times from January through April 2013, including two four - hour work meetings, which led to the creation of a draft strategic plan. The Library staff also met in parallel to this process in two half -day sessions to ensure that all OCPL staff had input. The resulting draft strategic plan, which combined input from both the work group and staff, was then released to the public, which involve nine community focus groups, a hard copy mail survey to 1,000 randomly selected Orange County residents, and a public online survey. 51 Page ORANGE -ZOU NfTY 32 Orange County Public Library Strategic Plan 2013 -2016 The strategic planning focus groups were targeted towards select segments of the Orange County community including seniors, teenagers, the Hispanic and Karen communities, and members from northern Orange County. The focus group results found that the strategic plan resonated with the community but specific needs unique to each group were identified. Seniors felt that the book collection was stronger for children than adults, there was an increased need for more local history and preservation and computer classes, and that many seniors do not own DVD players and therefore cannot play movies on DVD. Teens wanted later hours (after school), a safe place to "hang out," more events such as movie night, opportunities to volunteer, more study areas, more production software such as Photoshop and music production, more quiet spaces for research and reading, access to computer and printing services, health information and programming including building and maintaining relationships, physical, social, emotional, and psychological issues, information on parenting skills for teenagers (young mothers), and artistic events such as poetry slams and book clubs. They also reported feeling disrespected by some librarians and that the book collection was not robust or current enough for many of them. The Hispanic focus group was conducted entirely in Spanish and this community mentioned the need for more collections and resources in Spanish, especially books in Spanish for children, access to computers, health resources, information on the Hispanic community especially history (for their kids born here), basic civil rights, and legal programs or assistance. One of the biggest reasons why they do not use the library as much is there is not a tradition or culture of library usage in their community; they suggested a good way to increase usage would be exhibitions that interest them and, in general, reaching out more to them where they are, as opposed to expecting them to either want to or even know how to go to the library. For example, if the Director of the Library would be willing to meet them at their apartment complex, outdoors, or even in a nearby park, they believe more members of their community would participate. Also sending material to them through their children at school is a good way to get information to them. The Karen focus group results suggest that this community does not know much about the Orange County Public Libraries as they tend to visit Chapel Hill because of its proximity to where they live. They were also interested in their own community's history (for their children growing up here). They use the library for books, CDs, DVDs, and computer access. They could really use the library for meeting space and access to other relevant services they need like literacy, legal assistance, financial management, information about the citizenship exam, etc. Most importantly, many in their community do not know how to effectively use public transportation to get to the library and helping them with this would be very beneficial. A complete list of the strategic planning meetings and focus groups is in Appendix C. In response to the six strategic priority areas identified from the community needs analysis and community input on the draft strategic plan, the Orange County Public Library's 2013 -2016 Strategic Plan has been developed and is as follows. 61 Page ORANGE -ZOU NfTY 33 Orange County Public Library Strategic Plan 2013 -2016 vision Our vision articulates what success will look like in the future. The Orange County Public Library aims to be the heart of the community by: • offering relevant services, programs, collections and technologies • serving the entire community through collaborative efforts with organizations and County departments • being a welcoming gathering place for all • having a clear focus on the future and responding with creativity and innovation Y 71 Page C Orange County Public Library Strategic Plan 2013 -2016 M �csion Our mission statement reflects the commitment we are making to Orange County. The mission of Orange County Public Library is to empower people by providing the opportunities and the place to find enjoyment, to enhance their lives, and to engage with each other and the world. 81 Page ORANGE 'O NTY 35 Orange County Public Library Strategic Plan 2013 -2016 Values To realize our vision and fulfill our mission, the following ideals direct us in our service to Orange County and interactions with one another. 1. Respectful Communication and Support Practicing kindness, promoting open dialogues and creating an environment of encouragement 2. Fostering Fun and Lifelong Learning Offering engaging, excellent programs and services, and promoting literacy and educational opportunities 3. Collaboration Accomplishing more together with partners working toward common goals 4. Inclusiveness Honoring diversity while making resources and services available to all 5. Commitment to Public Service Providing a well - trained, enthusiastic staff that delivers superior customer service and responds to patron needs 91 Page ORANGE �-O f TY C Orange County Public Library Strategic Plan 2013 -2016 'orP Cor),oletencies The value -added core services and functions we offer the people of Orange County. 1. Community Space An in viting, versatile community gathering and meeting place that is full of life and activity, but that also offers dedicated quiet areas 2. Programs and Services Engaging, excellent programs that inform, educate and entertain, and services tailored to the needs of patrons 3. Outreach Establishing connections in the community to increase awareness and use of the library's services, programs and collections 4. Resources Maintaining a robust, relevant and easy -to- access collection in print, digital and audiovisual formats 5. Staff Knowledgeable, well - trained, and connected employees offering excellent customer service MErA V_ ORANGE �_O f TY 101 Page 37 Orange County Public Library Strategic Plan 2013 -2016 Goals Obj ectives Goal 1 - Organizational Excellence (Area 6) The well-being of the library as an organization is critical to the success of the o verall strategic plan. Dedicated, engaged staff, who are committed to OCPL's vision and values and their role in fulfilling the mission, are the key to successful implementation of strategic initiatives. Obj ectives 1.1 - Invest in professional development to maintain a motivated and skilled staff that provides outstanding customer service 1.2 - Create an effective internal communications system for the library to improve inter - departmental efficacy and functionality �; -. M15 .1 i r r� 11 ORANGE �_O f TY 111 Page C ILOrange County Public Library Strategic Plan 2013 -2016 Goal 2 Technology Literacy and Access (Area 3) The library plays an important, democratizing role in ensuring that all Orange County residents have access to the tools and skills they need to use technology, whether for education or recreation. The need for technology and information literacy is magnified by the sheer volume of information and the vast range of sources we have access to today via any Internet- connected computer or mobile device. Obj ectives 2.1 - Collaborate with county IT department to invest in infrastructure, equipment, and hardware to meet and exceed the needs of patrons 2.2 - Provide increased technology training opportunities for patrons of all ages and socioeconomic backgrounds 2.3 - Help patrons find reliable information sources by serving as a trusted guide 2.4 - Promote online resources and provide patrons with the guidance needed to better utilize them i 121 Page ORANGE 'O f TY C a, Orange County Public Library Strategic Plan 2013 -2016 Goal 3 Resources and Programming (Areas 2, 3, & 5) The value that OCPL's resources and programming bring to Orange County is immeasurable. With more than 100, 000 print and audio visual items, in addition to a rich digital collection of articles databases and e- books, OCPL knows that free and easy access to our collections offers patrons an array of opportunities to explore. Programs further enhance the cultural, educational and entertainment value of the library for people of all ages and walks of life. Obj ectives 3.1 - Maintain a quality materials collection of current and diverse items customized to fit the community's needs and wants 3.2 - Improve access to library collections 3.3 - Strategically develop, fund, and offer programs for all ages that educate, engage and entertain 131 Page ORANGE 1O f TY .W ILOrange County Public Library Strategic Plan 2013 -2016 Goal 4 Seamless Library Services (Area 1) Orange County's 400 square miles encompass several communities and towns that are served by two distinct library systems. Based upon feedback from the Community Needs Assessment, respondents stated a clear preference for library facilities and services that are easily accessible to all residents of Orange County. Obj ectives 4.1 - Provide full access to library services specifically designed to meet the unique needs of Orange County 4.2 - Expand partnerships with Chapel Hill Public Library by 2016 to better serve all county residents 141 Page ORANGE :-COMI TY 41 ILOrange County Public Library Strategic Plan 2013 -2016 Goal 4 Building Community Connections (Area 4) Community connections are fostered through partnerships and awareness. We recognize that we can achieve more in partnership with others than we can on our own. By taking a deliberate and thoughtful approach to initiating and expanding relationships with government and community -based groups, OCPL can reach underserved populations and library non - users. Elevating public awareness of the library's resources, services and programs is also crucial to fulfilling the OCPL mission. Objectives 5.1 - Identify and improve outreach to underserved populations 5.2 - Cultivate relationships with K -12, community colleges (e.g. Durham Tech) and county departments 5.3 - Hire a full -time, permanent communications specialist to create, conduct and manage a targeted marketing campaign highlighting library resources and purpose 5.4 - Develop a framework for an active library volunteer program 42 151 Page ORANGE C -OU TY Orange County Public Library Strategic Plan 2013 -2016 Appendix A - Orange County Public Library Community Needs Analysis Results Report Direct URL: http: / /orangecountync.gov /library /documents /ocpl community needs analysis 2013.pd 161 Page ORANGE -ZOU NfTY 43 .. Orange County Public Library Strategic Plan 2013 -2016 Appendix B - Inter - Departmental Work Group External Members Rick Shaw, Department of Environment, Agriculture, Parks and Recreation Shoshanna Sayers, Department of Housing, Human Rights and Community Development Myra Austin, Department of Aging Yvonne Scarlett, Economic Development Jonathan Yeomans, Department of Social Services Judy Butler, Department of Health Library Staff Lucinda Munger, Director Andrea Tullos, Assistant Director Amber Campbell, Systems Librarian Erin Hils Shepherd, Communications Specialist Anne Pusey, Adult and Teen Services Supervisor, Main Library Jessica Arnold, Young Adult Librarian, Main Library Samantha Thorne, Library Assistant, Carrboro Branch Elizabeth Allen, Library Assistant, Main Library Chantez Neymoss, Intern, School of Library and Information Science, UNC- Chapel Hill 171 Page OE-�OU '"sAliI4 71atl, e) I" , 45 Orange County Public Library Strategic Plan 2013 -2016 Appendix C - Data Collection CNA Interviews September 19, 2012 1. Andrea Tullos, Library Assistant Director 2. BOCC Chair Bernadette Pelissier 3. Orange County Manager Frank Clifton 4. Friends of the Orange County Library, Co- Chairs Janet Flowers and Erin Shepherd 5. Lucinda Munger, Library Director October 3, 2012 6. Aaron Nelson — Chapel Hill Chamber President 7. Patrick Rhodes —Orange County Schools Superintendent 8. Alex Brown — Carrboro Friends President November 15, 2012 9. Jim Parker - Hillsborough Chamber President. 10. Amber Campbell, Systems Librarian 11. Nitya Fiorentino, Assistant to the Director 12. Dr. Rodney Trice — Chapel Hill /Carrboro Schools, Assoc. Superintendent April 23, 2013 13. BOCC Chair Barry Jacobs CNA Staff Focus Groups October 3, 2012 — Two staff forums CNA Community Forums October 10th, 2012 1. 6 -8pm at Gravelly Middle School, 401 West Ten Road, Efland, NC 181 Page ORANGE IZOUNT ER Orange County Public Library Strategic Plan 2013 -2016 October 18th, 2012 2. 10am -12 — Century Center, 100 N Greensboro Street, Carrboro 3. 2 -4pm - - Century Center, 100 N Greensboro Street, Carrboro 4. 6 -8pm — Maple View Agriculture Center, 3501 Dairyland Rd, Hillsborough NC October 24th, 2012 5. Schley Grange Hall — 3416 Schley Road, Hillsborough NC Strategic Planning Meetings 1. January 11, 2013 — Work group 2. January 24, 2013 — Work group 3. February 8, 2013 — OCPL Staff Day 4. February 11, 2013 — OCPL Staff Day 5. February 26, 2013 — Work group 6. April 23, 2013 - Workgroup March 25, 2013 — Strategic Planning Focus Groups 7. Senior Center —Chapel Hill 8. Senior Center —Central Orange 9. Teens - Orange High School 10. Teens - Cedar Ridge High School 11. Evening Latino focus group (Human Right Center in Carrboro) April 19, 2013 — Strategic Planning Focus Group 12. Karen Focus Group (Human Right Center in Carrboro) April 23, 2013 — Strategic Planning Focus Group 13. Teens - Orange High School May 6, 2013 — Strategic Planning Focus Group 14. Environment and Agricultural Center (EAC) 191 Page ORANGE -ZOU NfTY 47 Orange County Public Library Strategic Plan 2013 -2016 Surveys Community Needs Assessment Survey (n =381) Community Needs Assessment Leader's Survey (n =5) Strategic Planning Survey (n =198) Strategic Planning Leader's Survey (n =9) 201 Page ORANGE �-O f TY ME., Orange County Public Library Strategic Plan 2013 -2016 211 Page ORANGE :-COMI TY