HomeMy WebLinkAboutAgenda - 04-16-2013 - 3 1
ORANGE COUNTY
BOARD OF COMMISSIONERS
ACTION AGENDA ITEM ABSTRACT
Meeting Date: April 16, 2013
Action Agenda
Item No. 3
SUBJECT: Discussion of the Steps to Redesign the County Web Site
DEPARTMENT: County Manager (Public PUBLIC HEARING: (Y/N) No
Affairs), Information
Technologies
ATTACHMENT(S): INFORMATION CONTACT:
New Web Site Design Features and Carla Banks, 919-245-2302
Functionality Jim Northup, 919-245-2276
PURPOSE: To receive an overview of the process involved with the redesign of the County
Web site.
BACKGROUND: The County's Public Affairs Office and Information Technologies Department
are moving forward with the steps involved with redesigning the County's Web site. The content
management and oversight of the Web site will be managed by the Public Affairs Office.
This initiative is identified in the 2012 Strategic Information Technologies Plan, which indicates
the need to make the Web site more functional and user-friendly. The Board members and staff
who were surveyed by the UNC School of Government identified deficiencies in the overall
design, layout, navigation options, and ability to update or create new content.
A committee consisting of David Hunt, Jim Northrup, Kathy Zopfi, Keith Chnupa, and Carla
Banks has been meeting since October 2012 to identify the needs for creating a dynamic Web
site. The financial impact is estimated to range between $40,000 and $70,000 for the startup,
plus annual Web hosting fees, which will be determined once a vendor has been selected.
The Web site redesign will result in enhancing online services currently available and improving
the County's image, displaying a modern and professional Web presence.
• The first component is upgrading and improving the experience for people who
visit the Web site
• The second objective is to streamline staff efficiency with the installation of a
robust Content Management System. This component will minimize the time and
effort required to create and modify pages on the Web site.
FINANCIAL IMPACT: Startup of the redesigned Web site is estimated to range between
$40,000 and $70,000, plus annual Web hosting fees, which will be determined once a vendor
has been selected.
RECOMMENDATION(S): The Manager recommends that the Board receive the overview,
discuss, and provide any direction on any missing elements or aspects in need of clarification.
2
New Web Site Design Features and Functionality
Web Visitor/User Benefits
Content Organization
The new solution will provide citizens with the choice of viewing content using a high-level
taxonomy similar to the following:
• Residents
• Visitors
• Business
• Government
• Online Services
• "I Want To" Listing
• Quick Links/Buttons
Provide drop down type menus for each department that will include sub-menus (fly-outs) as
needed. Menus will be viewable without using horizontal or vertical scrolling.
Language Translation
Provide for Web site content to be translated to a different language selected by the user. Once
the language is selected, this language will continue to be used for the duration of the user's visit.
A disclaimer approved by the County Attorney will be displayed,prior to language selection.
Slideshows and Videos
Provide ability for County staff to create slideshows and post videos. Slideshows will include
navigation so that the user can navigate to specific slides.
Event Calendar
Web Content Editors will be able to create content that is automatically attached to a calendar.
The expiration features will also apply to the calendars. This means if content is expired it will
no longer show on the Web site or the calendars. Visitors will be able to view the calendar and
view the page(s) attached to an event. Visitors will have the option to look at department or
division calendars or the county-wide calendar. Each calendar will have one or more content
editors. The calendar editor will have the option of including their content on the county-wide
calendar; however, the approver/administrator must approve all calendar events before they are
displayed on the county-wide calendar.
Section 508 Compliant
The new solution will include tools for generating "Section 508" compliant content, which is a
requirement that all content be accessible to people with limited dexterity, low vision, or other
disabilities.
Automatic Formatting for Mobile Devices
The proposed solution will determine the type of device requesting information and serve the
information using mobile templates to accommodate the smaller wireless screens. The Web user
3
will also have the option to view the full site using HTML5 if they are using a mobile device
such as a smartphone or tablet. Alternatively, a dedicated mobile Web site can be used, but this
must be built dynamically by the proposed solution to minimize the creation and maintenance
efforts typically required for a separate mobile Web site.
Departmental Staff Benefits
WYSIWYG Editing
The solution will use a What You See Is What You Get (WYSIWYG) editor for creating and
maintaining content, allowing users to quickly and easily author and edit content, insert video or
paste content directly from MS Word or other sources.
Content Preview
This will allow editors to be able to see exactly how the content will look before publishing or
submitting it for review and/or approval.
Security and Permissions
The new solution will include a role-based security model. The security model will be used to
determine whether a user can create content, edit content, approve content, and administer
content levels within the site and/or users. Each user can be assigned any combination of the
following user roles: Author, Editor, and Approver/Administrator.
Scheduling
This will allow the County to publish content by setting a date for it to be published on the site.
The new site will also allow a function to schedule content to expire and be removed from the
live Web site.
Form Builder
The new solution will include functionality to allow Web Content Editors to build on-line forms.
When visitors fill out the forms on the Web site, the results will be saved to the database and
made available for reporting in Excel and CSV file formats or sent to a specific email address or
list of e-mail addresses.
Social Media Integration
The new solution will include the option to publish Web site content directly to social media
sites, including but not limited to Facebook, Twitter and You Tube.