HomeMy WebLinkAboutAgenda - 10-11-2012 - 2 1
ORANGE COUNTY BOARD OF COMMISSIONERS
CARRBORO BOARD OF ALDERMEN
JOINT MEETING AGENDA ITEM ABSTRACT
Meeting Date: October 11, 2012
Action Agenda
Item No. 2
SUBJECT: Economic Development
DEPARTMENT: County Economic PUBLIC HEARING: (Y/N) No
Development
ATTACHMENT(S): INFORMATION CONTACT:
Steve Brantley, County Economic
1. Summary of Joint Economic Development, 919-245-2326
Development Activities: October
2011 — October 2012 - Orange
County & Town of Carrboro
2. Site Map & Photographs for
Properties along N.C. 54 Between
Hatch Road & Carrie Road
PURPOSE: To receive a brief summary of recent economic development activities and
opportunities for collaborative efforts between the Orange County Economic Development and
Carrboro Economic Development departments.
BACKGROUND:
a) General Discussion
The Economic Development staff from Orange County and the Town of Carrboro have
worked together on a variety of projects over the past twelve months, including joint
promotion of the arts, tourism, agriculture, and infrastructure improvements intended to
attract and retain downtown businesses. Attachment 1 entitled "Summary of Joint
Economic Development Activities: Oct. 2011 — Oct. 2012, Orange County & Town of
Carrboro'; provides a detailed description of accomplishments.
b) Public Water and Sewer for Business Development on NC Highway 54
The Town of Carrboro has proposed County participation concerning the review of four
(4) adjacent business properties located within the Carrboro extra-territorial jurisdiction
(ETJ) along NC 54 West (610, 616, 626 and 630 NC Highway 54 West), to determine if
it is feasible to redevelop these sites for future potential tenants by extending a
municipal water line and thereby enabling those sites and buildings to meet Carrboro's
requirement that new businesses in that location have fire suppression sprinklers.
Sewer line extension is not being proposed by Carrboro at this time. The lack of water
and fire sprinklers at these locations is a disincentive for prospective businesses that
might consider locating here.
2
Attachment 2, "Site Maps & Photographs for Properties along N.C.54 between Hatch
Road & Carrie Road" shows the location of these properties. The site is approximately
1 '/2 miles west of the N.C. 54 and Fayetteville Road intersection near MacDougle
Middle School.
Carrboro has also asked if funding to extend water to these locations can come from the
recently enacted one-quarter ('/4) cent sales tax proceeds to support economic
development, although specific cost estimates for utility extensions to the sites are not
known at this time.
The current Carrboro zoning classification for the properties along NC 54 West is
designated as "WM3", which currently allows for commercial and light manufacturing.
The properties are in Carrboro's ETJ, and the middle property, a warehouse located at
#616, is also inside Carrboro's town limits. Property # 626 and #630, which includes a
concrete pad and adjacent land available for development, was previously the location
of the Saffelle, Inc. janitorial cleaning supplies firm, which burned in a fire in 2004.
(Saffelle has since relocated to Hillsborough). Property#616 is adjacent, and includes a
22,000 square foot warehouse/light assembly facility that was constructed in 1980.
Finally, Property#610 is a smaller warehouse/light assembly building.
These properties currently have well and septic service and have never before been
served by Orange Water & Sewer Authority (OWASA), although OWASA water and
sewer lines run adjacent along NC 54. In addition, OWASA reports that these
properties at 610, 616, 626 and 630 NC 54 West are all located within the University
Lake watershed, and that OWASA's current utility extension policy "will not permit the
extension of water and sewer facilities and services under its control, or connections
thereto in the University Lake watershed, except on a site by site basis".
In a teleconference with County and Town economic development staff on October 1,
2012, OWASA Director of Engineering & Planning Mason Crum recommended that
Carrboro's engineer should determine what would be required in order to provide the
necessary (a) pressure and (b) volume of water flow to yield acceptable sprinkler fire
suppression, due to uncertainty about the existing water line's pressure along NC 54 to
support sprinklers. Once the additional information on fire suppression requirements is
determined, an estimate of the cost to provide water to these parcels can be provided.
Also, Mr. Crum shared that if the Orange County Board of Commissioners and Town of
Carrboro Aldermen desire to pursue water infrastructure to these sites, given OWASA's
existing policy to limit water/sewer lines or connections in the University Lake
watershed, he would present the matter to the OWASA Board of Directors for
consideration.
FINANCIAL IMPACT: There is no financial impact associated with discussing this item.
RECOMMENDATION(S): The County Manager recommends that the two governing Boards
receive and discuss the information on 1) collaboration opportunities between economic
development entities, and 2) the water and sewer issues along Highway 54 West, and provide
feedback as needed. Detailed analysis would be required to determine the potential
development opportunities along this section of Highway 54 if utilities were extended and land
use considerations needed to support such decisions.
ATTACH MENT I
SUMITIAR4 Of J01t;T ECO
ORANGE COUNTY & TOWN OF CARRBORO
Prepared by Orange County Economic Development
October 1, 2012
INFRASTRUCTURE SUPPOR7 FOR BUS114ESS RETENTION
Interlocall Agreement to Fund Repair, of the in _Str0_,0j 52wer On_ ;
On June 25, 2,012 the North Carolina Department of Commerce responded to a Community
Development Block Grant (CDBG) appflcatiDn by awarclnng Carrboro a $171,700 CUB G grant to fond
necessary repairs to the Town's failing bairn Street sewer line. As this privately owned sewer line Is
falling, it jeopardizes the various downtown businesses and lempployees, that could be impacted iri the
event ofashutdown. Earlier in the year, Orange County Economic Deveicipment assisted the Town with
the CDBG grant application process,, and the Orange, County Board of County Commissioners authorized
a Memorandum of Understanding proposing a 50/50 co-share of the local match requirement. The
CDBG grant award is expected to cover 70% of 'the estimated costs of repair to the sewer line, %Ath
Carrboro and the County each agreeing to provide one-half of the fundingforthe remaining 30% local
match of the estimated costs of repair.
The County, shall reimburse the Town, after construction of the sewer line has been completed, and the
work has been approved by OWASA, 'The County's share of the estimated costs of repair shall not
exceed $40,000 and will be paid out of the quarter cent sales tax proceeds for FY 2,012-13. Carrborais
responsiole for the construction of the sewer line including, but not limited to the engineering, bid'ding,
permitting, construction supervis,ic n, and for the providing the necessary coninections to the businesses
served by the Main Street sewer line. The County agrees to cooperate withthe Town, as requested, to
secure the necessary permits and approvals to complete the repairs.
MARKETING SUPPORT
Markgtint &.Sponsorship —Joint Supp
The Orange County Economic Development office has participated in both direct sponsorship, (banners)
arid marketing support (Carrboro Citizen Newspaper ad) fortwo recent Carrboro cultural events, as
follows-
* C�arrboiro Music Festival
* CArrboro Fdrri Festival
Attachment 1
AGRICULTURAL ECON,OMIIC DEVELOPMENT
fttj Lmlituiral Econ2mic, Cieveloprooft—f?igni of jqj0_t EEPMRt g,n
Carrboro & Orange County have several agricultural connections tied to the Carrboro Farmers Market,
1(
and other local agricuIturali activities. Orange County, Econorniii: Dev6oprnent's agricultural specialist,
Noah Rani reports the following examples:
Three (3) Carrboro-based busiresses, Cates Corner Farm, Heels F,armi, and Box Turtle, Bakery -
have completed an agricultural study program at the "PLANT (People Learning Agricultu re Now
for Tomorrow), IBreeze Farm, Enterprise Incubator' in the northern part of Orange: County, and
now sell locally grown Orange County produce at the Carrboro Farmers Market,
Five (5) instructor groups at the "PLANT @ Breeze Farm Enterprise tiricubator" - Maple Spring
Gardens, Peregrine Farm, Perrywinkle Farm, Sunset Farms, and Wild Hare Farm -sell their
locally grown farm produce at the Carrboro Farmers Market.
Weaver Street Market has previously contributed $5,000 for needed equipment purchases for
the "PLANT @ Breeze Farm Enterprise Incubator".
The Piedmont Food & Agricultural Food Processing Center 11i which has now transitloned
from a County entity into a non-profit, continues to host a number of Carrboro residents and
firms that use PFAP to develop their food processing techniques. PIFAP has imany client's and
applicants with direct Carrboro ties. PFAP facility Matthew Roybal reports the following„ client
activity that 1s working in or from Carrboro:
Carrboro-based operations at PFA,P - Applicants & Clients:
Client businesses based in Carrboro — 1
Applicants In process from Carrbo ro — 4
operate regularly in Carrboro — 3
Sell product to Carrboro businesses — 8
Actively looking for or considering a Carrboro location — 3
Have employees from Carrboro — 5
they Clients,.
& Tempeh Girl
Makes teri from tofu, soon with North Carolina grown soybeans; based in Carrboro; MI 3
staff live in Carrborci sells to several Carrboro firms such as The Spotted Dog, Johnny's, etc,
& Tar Heel Creamery
Makes gourmet ice cream; operates in Carrboro 2 to 4 days a week., looking for a physical
location in Carrboro,, sells product to Carrboro businesses
0 Baguettaboutit food truck
Runs afood truck featuring Ibocal ingredients; operates in Carrboro regularly; one of three
ownem fives in Carrboiro, several of their staff live in Carrboru
Capp's, Apizza
Makes wood-fired Neapolitan pizza; featured at the Carrboroi mi festival; looking, for a
physical location
Attachment 1
Has bought honey from at least one Carrboro apiary; souls to several Carrboro businesses such as
Weaver Street Market, Johnny's, etc.
The following Orange County companies work with several Carrboro businesses to sell their products:
• YAWP— Makes an all-natural, no sugaradded, snack bar
• NellOs Itall makes a traditional siow-cooked Italian pasta sauce
• Luna Pops — Makes hand-made artisan p0p5i6e5 using local ingredients whenever pc,55ible
• Boxcar,r Farms — Has catered in Carrboro using local farm-sourced ingredients
Joint _PEgM,gtion gf IhS&Ij In EggnprinicDeve
. jo2 me nt
Over the past 12 months, the Orange County Arts Commission (OCAC), with Martha Shannon, as
Director, has prornoted various initiatives between the County and Carrboro that have favorably
contributed to joint econornic,development:
I. Awarding of Arts Grants,, (funded in 2 graint cycles per year)
Fall, 2011 rants to Carrboro Non �rofits, & Artists Jpaid' ith Orain a Count funds L
ArtsCenter, $3,900 (5-Day Residency at Central Flementary via, ArtsCenter's cus School
Program; ArtsCenter Stage Radio Theatre; ArtsCenter's AfterSchool Arts Immersion Program
Scholarslhips�
Friends of the Carrboro Branch Library, $1,5010 (Ongoing Arts Program Supporting Local Artists
&
Culturally Diverse Co m rn u n ity Croups)
WCOM-FIVIII, $1,500 �Upgracle of Production Studio)
Susan Simone, $1,,000 (Trailer Tales: The Mobile Home Story in Orange County, NC (Photo &
Oral History Documentary)
Sean Wellington, $1000 (The OC Hope Project)
Spring, 201Z Grants to Carrboro Non2rofits aid with State of NC funds):
V Arts enter, $3,000 (Eleventh Annual '10 By, 10 in the Triangle" Theatre Festival; TeachingArtist,
Fees for'7 Residencies at Central Elementary School)
V Chapel Hill Carrboro Public School Foundation, $1,240 ("Spoken Word Poetry Project" at
Phoenix Academiy — alternative high, school)
a Orange County Artists Guild, $1,500 (To pay artist to design and develop Studio Tour brochure)
6 Town of Carrboro, Recreation & Parks Dept., $1,500 (Carrboro Music Festival)
12-11MONITH; PERIOD=$ 16,140
Attachment 1
Other grants made during this 12-month period indirectly benefitted Carrboro children,
students, and citizens, although not paid directly to aCarrboro nonprofit, Examples inciude.
$1,500 to the NC Symphony, $1,500 to Ki'd'zu Children's Museum, $3,u O to FRANK Gallery,
$2,500 to Deep Dish Theater Company, $1,500to Preservation Sodety of Chapel Hill, $1,500 to
Wornen's voices Chorus, $1,500, to Historical FoundaVon of Hillsborough and Orange County,
$1,5,00 to Emerging Artists Program, of Durham Arts Council, $1,350 to Piecirront, Laureate
Program of United Arts, etc.)
12-MONTH PERIOD'$15,3510
2. Both the Orange County Arts Commission and the County's CHOCVB Visitors Bureau assist
Carrboro by helping to promote their events via the E*p1oreChapefflIARTScom,
($1,900/annual) and Explore Chape[Hillco,inn �$3,0001annual) web sites via the IEverWondr online
events calendar.
3. The Arts Corn mission's quarterly Artists' Salon series takes place in the West End Theatre at The
ArtsCenter in Carrboro. Artists' Salons offerfree professlionall development for local artists.
Salon topics over the past 12 months have been;
Emergency Preparedness for Artists �wfth Eddie Bernard - August 24, 2012)
Make Tourism Work for You: Art + Tourism (with Laurie Raolicelli - May 18, 2012)
Shoebox Accounting (with Alex Lehmann, CPA - February 3, 2012)
Exploring Resources, Leveraging Assets, Crafting Your Path (with John Parker — Nov. 18, 2011)
4. The current Arts & Economic Prosperity, IV Study outlines, many positive, benefits to the local
econornies, of Orange County and the Town of Carrboro, to include,:
'The st u d y fo u ncl that the non p rofit arts industry th roug ho u t 0 range Cou nty ge nerate s $95.,4
million annually in economic activity and supports 3,352 jobs, and, that the nonprofit arts
industry annually returns $3,5 million in local and $4.5 million in stategovernment revenue.
The study collected extensive survey data from more than 9,721 arts, organizations and 1,51,802
audience attendees, nationwide, and from 96 local arts organizations and 1,259 local attendees,,
and showed howthe arts substantially contributed! to the local economy,,
The Arts 9k Economic Prosperity W'study found that the nonprofit arts industry generates $135.2
billion annually, in economic activity and supports 4.1 million jobs —from large urban to small
rural communities, and that the r)onpirofit arts, inddustry annually returns $9.59 billion in federal
Income taxes, $6.67 billion in state government revenue, and $6.07 billion in local government
revenue,
Attachment 1
ERIC R R in FIR03 751 n 1146 11WROTUT W E
Joint Tourism Activities-
Orange CouRty's Visitors Bureau, led by Laurie Paollicellli, engages with C,arr'borc in a variety of mutual
tourism promotional ties that directly benefits the Town's restaurants, art galleries, sh� ops, clubs and
iresidents. For example, through the combined efforts of the Orange County Visitors bureau and the
Carrboro's Parks and Recreation Department, specific cultural events are advertised, arranged and
marketed. Examples of joint cooperation include the film and music festivals, Art enter events, the
'Weave, Carrboro Farmers Market, and the CarrboroCitizen newspaper.
9=
0 Sponsor, Carrboro Film Festival $1,5uu
0 Sponsor, Carrboro, Music Festiva 1 $1,500
Spo n so r, Ca rrbo ro Visitors G uid e $500
(ad placed in Carrboro Citizen newspaper)
Sponsor, Carrboiro Day $500
dad placed in Carrboro Citizen newspaper)
Sponsor, Our State, Indy, Chapel Hill Weekly $3,000
Prolucer
* Producer, facility charts for Hampton Hotel in Carrboro $300,00
* Made ads for Hampton Hotel in 2,013 Meeting Planning Guicle $25,0.,00
Creator
• Creator of Carrbolro (Photo Image Bank (245 photos) S3,000.00
• Creator of Carrboro video Bank (new images shot) $1,000'.00
Promoter of Carrboro events via:
Southern Living magazine
Our State magazine
Marketing
Ca rrboro galleries, ArtsCe nter, Ca Vs Cradle featured in ads $1,500.0()
Facebook promotions weekly $300.00
Carrboro promoted throughout annual 15-page, Visitors Guide $5,0U0.00
Carirboro referrals daily to restaurants, via walk-in Visitors Center
Carrboro prornoted extensively, in new welbsite, launching October ath
HM,Ital'it
VIP Sift bags were provided to:
6 Carrboro Film Festival Attendees $500,00
It IDSI Comedy Festival Attendees $500,00,
Attachment 1
Direct Leads, and Sales — Carrboro, Businesses
In addition to direct marketing benefits, the Grange County Visitcrs Bureau entertains meeting planners,
travel writers and rnotor coach operators at several Carrboro locations, to mclude Acme, Spotted Dog,
and The Weave, Elmo's, Glass Half Full and others. The Bureau regularly pitches Open Eye Caf6, Tango
lessons, and related activity in all Df its media pitches. The Visitors Bureau uses Neal's Dell for catering.
The Bureau has COMMiMiDnecl author Daniel Wallace (Big Fish) to write a story about Carrboro that is
still being published. The Bureau commissioned artist, Etalne O'Neil to create textile art on the Century
Center, Spotted Dog and Tom Robinson's Fish Market, which use as art, and as gift cards, The Bureau
commissioned a Ch,ildren"s Book, in 2007 and worked with Mayor Mark Chilton to promote the story on
a little girl coming to Carrboro. The book sold out quickly.
Beverly Eaves, Perdue, Govvraor
J. Keith Como, Sftretary
jute 25, 2012
The Honorable Mark Chi lton, ,Mayor
Town of Carrboro
301 W. Main Street
Carrboro, NC 27510
Dear Mayor Chilton:
Attachment 1
Henry C. McKey, Assistant Secreftry
Vicide L. NUUcr, Direttor
it is my pleasure tonotify you officially thattheTown of Ca•rhoro has heen awarded a
$171,700 Community Development Block Grant (WEG) of 201,1 Small Business and
Entrepreneurial Assistance funds. We are happy to support small business expansion, and
entrepreneurial advancement efforts for the citizens in your community.
A staff member of Community Investment and Assistame (CO, which administers the CDBG
Program, will contact you about certain grant conditions that must be met before f0ds may be
obligated, We look forward, to working with you and other officials,
If you, have any questions regarding this grant, please contact Vicide L. Miller, Director,
Community Investment and Assistance, at (' 19) 571-4900.
U=
Henry, C. McKoy
C. J. Keith Crisco
Dale Carroll
Annette Stone
Vickle Miller
100 tM Six barb ]Road. Suite: 200 m 4313 Mail is Center 1P Raleigh, Nafth, Carolina 27699A313,
Tol: (919) 571-4900 a IF= (919) 571-4951
An 8qval OppotWWt)qAfflrTna ire Audun Employer
10
Attachment 1
NI'VNIORANDUM 0FACREEME1'~ ,r BETWEEN ORANGE, COUNTY, NORTtl
CAROLINA AND THE TOWN OF CAPda,0110, NORTH CAROLINA
For
REPAIRS TO THE MA,IN STREET SEWERLINE
This Meniorandurn of Agreement ("Agreement") is hereby, made and entered into this the
day of . ..... . ............. 20 12, by and between ORANGE COUNTY, bereinafler referred to as
("County"), and the TOWN 01"CARRBOIZO, hereinafter referred, to as ("Town"') pursuant to
N.C. Gen. Statute .160.A.460 et, se q, 158-7.1 and other applicable laws,
WHEREAS, County and Toy )m desire to support local businesses and to further economic
developmettt,Aithin Orange County and within the Town, of Carrboro; and
WHEREAS, County and Town desire to repair and upgrade the sewerline serving the businesses
,located on East Main Street, Carrboro, North Carolina (here inafter referred to as the "Main Street
Sewerline"); and
WHEIIZE'AS, the Town has received are the Community Development Block Grant awarded by the
North Carolina Department of Commerce to fund the repairs to the Main Strwt SeWOrlin.e; and
WHEREAS, the parties desire, to cntcr into this Agreement to StIpplenlent the grant and
providing additional ending; necessam. for completing the construction and repairs to the Main
Street Sewerline-,
NOW THEREFORE, the following Agreement is hereby entered into by the County and the
Town.
l µ Fundin , The North, Carolina Department of Commerce has awarded the Town a
- n6l
Community Development Block Grant (hereinafter the "Grant") ire, amount One Hundred
and Seventy One'l"housandand. Seven 1-1undred Dollars ($171,700) to fund tho repairs to the
Main Street Sewertine.1-he Grant is expected to cover 70% of the estimated costs of repair to
the Main Street SeWerline, Town, and the County shall each provide erne -Kalf of the funding
For the remaining 3 0% of the estimated (x)sts, of repair, County" shall reimburse the Town
after construction of the sewerline has been completed and the work has been approved by
the Orange Water and Sewer Authority (OWASA). County"s share of the estimated costs of
repair shall not exceed Forty Thousand Dollars ($40,000) and shall be Paid, out of the quxter
cent sales tax proceeds for FY 20,12-13,
2. Construction anal Rqpairs. Town shall be responsible for the construction of the sewerline
including but not limited to the engineering, bidding, pen-nitting, construction supervision,
and ('or the providingthe necessary connections to the businesses served by the plain Street
Sewer] ine., The County agrees to cooperate with the Town, as requested to .secure the
necessary permits, and approvals to complete the repairs. All repair's iha.11 be constructed to
the applicable state and local engineering standards.
11
Attachment 1
T. Term. The tem) of this Agraement,%hall cornmence the y ear and date first, above recorded and
shall continue I`ora period of unless terminated earlier. by either party.
Town shall commencement construction on
4. Maintenance, Upon completion, of the construction and rePairs described above, the Town
shall transfer the utilities to OW ASA for upkeep, operation and maintenance of the
sewertincs and aSSOCiattdr infrastructure- Such upkeep, tnainten.anee and repair or
replacement shall be at the sole cost and expense of OWASA.
5. Sewer Connections. 'New and existing individual, connections to the Main Street erline
shall be subject to the approval of the T" The Town shall install stub-outs- for the each
property ow,= requesting a, connection to the Main Street Sewerlitit during construction.
The individual property owners shall be responsible for installing the laterals and all costs
associated with connecting their businesses to the Main Street Sewerlinc, All ftnure
connections, to the Main Street Sewerline after project completion shall be the sole
responsibility of the indiNidual property ow-ners.
6, Additional Documentation. The p arties agree to and hereby authorize the County Manager,
County Attorney and Iowa Manager and J'own AtWm.ey to prepare and execute all such
other and further documentation or agreements as shall be necessary or desirable in
eft, , ectuating this agreement. 'This Agreement contains the entire understandhig of the parties
and shall not be altered, amended or modified, except in wrifing executed by both parties.
fN W117NESS IWFIEREOF,the parties hereto have caused this Interlocal Agreement to IV,
executed as of the day and year first written above,
FOR AND ON BEHALF OF;
ORANGE COUNTY, NC
By
Frank Clifton, Cotuity Manager
FORAND ON BEHALF OF:
TOWN'OF CARRIBOR0, NC
W3
Town Manager
rhis Agreement has been approved as to forni and legal sIfficiency.
County AtIorney's, Office
IM
This instnanent lias been pre-audited in the matiner required by the [.,ocal Goverriment Buxlget
and Fisa Control Act.
__ . .. . ...........
Orange County Finance'Direclor Date
This Agreementhas, been approved as to l"orm. and legal sufficiency.
Twom, Attorney's Office
Date
N
12
Attachment 1
This instrument has been pre-audited in the marwer required by the Local Government Budget
and Fiscal Control Act.
Town of Carrboro Finimce Director Data
ArtsUconomic 13
Prosperity1V Attachment 1
A Project of Antericans for the Asts
The Economic Impact of Nonprofit Arts and
Culture Organizations an Thvir Aud,iences in
Orange, County, N'C(Fiscal Year 2010)
Direct Economic Activity Arts and: Culture + Arts and Culture Total Industry
QLmiyAtion's Audiences Extrevolitures
.......... —1 --- I ......
Total Industry Expenditures $63,,902,675 $21,503,700 SS5,4%, 7$
Spending by Arts, and Culture Orgartizations and Their Audiences Supports Jobs and Generates Government Revenue
Total Economic: Impact of Expend'it"res
Efovernic IrapAct of +
Economic Irnpact of
Tot" I
(Direct. & Indirect Impacts Combined)
Organizations
Audiences
Economic Impact
-----------
f U114-irlrle Equivalent (FFH) JOs' Supporlud
2,709
643
3 -52
Ilausehold Income, Paid to ReAdeniz.
$55,612,000
$12'sn'ow
S68, 435,W
KCV01dt 0010rated to Luca�'GavurnnicnL
$2,222,000
$1,282,000
53,504,000
.Revenue Generated to 5wo ('kwerrimem
$1,2129,000
$IX8,000
$411537,1000
Event-Related. Spending, by Arts And Culture Audiences Totaled $21.5 million (a xcludiug the cost of adrflligSiOD)
Attendance to, Arts and Culture Events
Nonprarn Arts and Culture Even ttendees Spend an Average of S14.68 Per Person elud in g the cost of adm ission)
Category of Event-Related Expenditure
------------------- -- ------
Meals wid Refresbrnents
Souvenirs and Chfts
Ground Tnansportation
OvemiSbc Loclg ng (onenight onl;y)
other/mis"llane Otis
".•. .. WYI NItitl�NNWIf fNMMIfiININMI MYetlMNWXMIM�H (Nf�IMNtlMMYFl�MIIY(a
AvcrAge [,-,veni Related Spending Per Ferson
Resident*
Resident* +
Non-Resident*
All
Attendees
Attendees
attendees
Cultural Audiences
Total Anendance to Ans and Uhure Events
711,968
692,806
1,4 4,8,34
Percentage of'rotal AU=dan"
523%
4?, 3%
100%
Avorage Event-Rulalod Spending Per Persun
$10.65
$19,17
S1,4V
T'olal F'vent- Rulkned Expenditures
$8221,459
$I3 „282,24.1 41
$71,50311,00
Nonprarn Arts and Culture Even ttendees Spend an Average of S14.68 Per Person elud in g the cost of adm ission)
Category of Event-Related Expenditure
------------------- -- ------
Meals wid Refresbrnents
Souvenirs and Chfts
Ground Tnansportation
OvemiSbc Loclg ng (onenight onl;y)
other/mis"llane Otis
".•. .. WYI NItitl�NNWIf fNMMIfiININMI MYetlMNWXMIM�H (Nf�IMNtlMMYFl�MIIY(a
AvcrAge [,-,veni Related Spending Per Ferson
Resident*
Non-Residtnt”
All
Attendees
Attendees
Cultural Audiences
0
V34
$1.,54
$1,43
$0,75
5141
$1.53
$0.13
$2.91
$1.45
$1,23
SL36
$1,39
$x10,65
S19.1111
$1469
For the purpose of this study, residents are attendees who live withA i Ota�nge County, non - residents live outside chat area.
Soul ce: Aris & Economic Pro' rjfy IV, The Econw mic NI)ac ( qf 'A1on1;rq1!1A my and, ure Organizations, and ThWr Audio nees in
Oraqxe County. For mere i nfortnation abotit this study, or about alter cultutal ini ti ati ves in. Oraftge, Co un ty, v i dt the Orange County. Ans
Cornrnission's'wcb ske at www.Arts()rojige.org,
Copyright 2012 by Americans for Lhe Arts
14
Attachment 1
About T'his Study
I'lie, Ails &: Foommic Pra*yri(v IV shrill' was con"! ed by Antericans for the AruL to document the cconoatic impact of the niaqirofi at arts and culturcindustry in 192
coninrunifics, end regions (l39 cities 'Urd co,unuos, d I aluffi-cfty or. inAllb-MI[Ity 11�10ffi4 and tom stales, and 1wo, ktdividUal arts distrwtq—eeprwvifing All SO U's, status
Undl thC District of CA)Iunnbia, The diverse contmunWcs ran&c in � opulation ( L(AV to morv, thu 3 million) md tyrn (rural to urban),, Thc, project economists, ftarn 11w.
p
Geory a l'iristitirtc ofTcclurolngy, cus(omiynd 4tpin-oulput arritlysis models for eachparticipating 'study rep on to providc sp"ific widircliahic data
about the mnonprofltans and colturc industry--qKcifilmlly ll I) filli-tinte (2) bousuh0d income,,arrid (3) local and (4) state gavenimcritrcyontic.
Surveys of Nonprofit Arts, and Culture ORGANIZAT JON
S
E,'aeli of die 182 audy regimis attenipted to identify As cornprolleflShoe LUIiVffge Dfri0flPrOMMIS acrd caltune organi&a ions using title Urbati hi:sfitute's National
Taxonomy 01FEWupt l.-Intily (N 11"J') coding,system, adefinhive classification syswm for nonprofitorgaiiiuions recogifizod as = txernpt by tht Imcmai Revenue
Code, to ad4tion, the study partners wcirc encouraged toinclude other types of eligible Prgunizatkmsif they, play asuixglanflal ToIc in the, cultural life of dic commirifty
or if theirprimary purpose is to prormitv participation in, ap � include
timci4jon for, and of the visual, pufointing, folk, and rue4ja arts, These
governmont-awiLd or gc)wrnrucnt-opcnarc4 cnilmrol t"tw lit ios and 'in 0 Littions, irrunicipal arta agcricilcs and oounciTsi, private crimmuruly ams orgar&Aloni,
unincorpoialed arisg;ioups, laving; collections (mach as 7cos, kiijumituns, and botanical garc-Lvis), arivensitypri:�wnters, aid arts prograrris that arc eninhudded undor flic
urribre I I a of or facility (such as a or dwreh) In short, if it displays the chmeteriqiiaLi of a runiprofit arts mid cultum-
oquilizatitril, i I is hluluded. For,rwqfif husrne.ises thearers) and mdnpidvalarekcy uery m-?,m*4,fiwnt 1h,UsrVe#-
N,4oaetl I y, dclaiW informalJon w&s co] le" from 9,721 cligiblc oroanizlioniabM;1106T fl=41 VCRr Ill expendittimN hi morc than 40 expenditure catci;orics (c,,q-
labor, local and nan-local artists, opetions, materiels, ('arilites, and asset ocqiJsition),, as well m about their event afteildan'", Response rates RIT Urc t82 conircrunhics
pei-ecnl and tang d linen 5,3 l5cromm) 100 percent It 6 ii0portol 10 ri#V, that each study regicka"I fesw]U,' 4rc based Solely on tb attlial survey data.
conceLod. No esdnflatoq have bee nmade to aumurkt, for noit-Te pt,)ndcnt.i-'I'hcwA)Tc,,tyre leis-than-i Of) pereentmsponse Fates suggest an Undcr5titiCnIcTiLof the ccono mic-
juipactfindingq in most of die individual 5,111dy FcLj3r15
I n Orange County,% oft he a pproxhinnidy 140 lotul u I igible nouprolls ortsand culture orgHnUAtions, identified by the Orange Counly Arts C"arrunission
partWpnled, in this sJudy—nn ovtrall participabom rale of 69 percent. The organi7ifiew that participated are listed he
Ackland Art Musci.n1AiM1,r;i;mi Indian Corny nut UWC C4apc I I Till I Amcrioata School of N,�iArt Quftxue; Arphipelago Thcali-c'-, Ayr Mcnint - Poet's Walk- Histark
Occonccclicc,,C.W, Stanford Middle School PTA, Crme Creek Cloggers, Carrboro CaffbomMuSic Fcstivat; Cedar Ridge F.Ligh ehDol Baud, Booiterg,
Cc riter fir the Study of the ArnericanSornh; Cl-apal Hill Cmr-runimity ChorLis; 0111PCI TIi I I DoWni own. Partnership; Chill Hill High
Band Bowitiars Club, Chapel Hill. ffirh Scluini Philharmonic, Foundation; Chapel Hi H MuLieurriChape I Hil I Preservation Sodety; aaliel Hill Pubhe&Cultural Arts
Offi,=,, Cltap0 Bill 1`ubljz1Jh1:ary; Cbspel, Hil I Chapel 1-1:11/oraqu County Visiturs Blucau; Chapel 1+11-Ca trboTo puhhu SUL101
IjShq�g�
l'ounclaitioir Qdftcse Sdicwfl at (,',Iiapcl IjEll; 1�lefl-laagcrs, Corja Fvuadolion, Thai lar 11cxl Put) r �s Fluatrnntarry
School PTA, El Centro L.affij;o:E..no Poblishers, Upliesus Road Uementary SehoW PTA, bites Bills FornentarySchool PTAr , F )owotcs Tap Ens,=bl, ; FRANK
Gallery; Frank, 1'01'Wr Gr&'Wr EICRIWT[WySchool l"LA; Vriends oftlic, CnjTboro Branch Librafy;, frionds ofAteChape[ Lfill Public, Ubrary; Friends oftlic Orarigo
Cmintly flublw Library; Grridy, A. Brtiwa Scliool ITA,14aneg Art Cetuer at the 11nivetsity orNordi Chrolina; I Nelden Volccg, [Ifflsborough, Arts Couneil;
Himoirimis of Islamic, Art As,,iocialikrn„ Historical Foundation offliMboroudi and 0rangc Comity-, Kidzu Children's Museum; I,ongltaf 01,x-ra; McDongte 17,1etrientory
School 1,,YrA, Vli Eseuelila, Ix uiohrad PIMMariurn and S6UrWCQ1rAVT. Tylonis Grove Elumunbuy School PTA; Mlj,;k Makior NvithC%irAwuArts in
Action' North Carolina Youth "Grip Erisemble Noyfli Utrohniana Society, Occancedbi Band uFft Sapoai Nation Orange Charter School FFA; Orange County ivbslei
br
Guildw , anige Comity Arts CoTmv [ssion-, &T;ngO COLMIty [AtUaLy C011116 L, OT, artgo Qi un ty S chools, Paul Green Nation; clati on- Play Mak ars Reptwo ry Comp my Robert
and Pearl Seymour Ccntcr; Shared Visions Vo UjvjatiDn (N4 urplicy School I; Swn ya Hayncs Stone a lack C u ituxal Center, So s�reastrrn College j," Conference; iite
ArtXW The Caio1naQuonerly„The John BrownQuintotJile IlcojflechanflcU; The Sun publisldllgccrnpny, fite
Intproy
Corriparry.- Tri'angl e Country Dancers (C'u untiry Dan cc rand Song Sown- cry); "TH W?,lc W cowls, Inc.; Trfanglc Youdi Ila I Ict; 'ryche FGun&rl on, LNC Arts and S clertces
Foundation; UNC Chopel Hill Gfohot Rotations; UNCCITAT Festival; �NC DancgMnnrtbonl UNC Health Care Doorto Dc r Program UNC School
and Mass Communication Foundation; UNC Student UNC•Canmlira PwArrining Arts; UNC-Chapel H91 Qiroliirm Uriiori;, U program; Hill Southern
Polklife Caflecfion UtnvwsEty afNurth Carolina Fltcss, Vvice0,0ge0ec WC0M C(nn"lu pity Radiu; Wust Had Poetry Ftsirvol. Williarn R, Kcawflr, Fund rurArts,
Women's Voices horus; WCINC Kadio; and Yackety Yak, Pablishing,
Surveys o "'Nonprofit a its and Culture AUDIENCES
AudicncL ira;crecp[ sumeying, a cotmon and aceepted research medtod, was conducted in all 192 or the study regions to rrteasnrc, ewentmwelated spcwrwdi.rrg by nonprorh
arts and oWwre audicrices Patrion s wore mked to CD11AM a 511 W1 survey while at tending an event.' l cmial iy, a total. of 1,51 802 valid and umble attend ces completed
the survey ftir an average of834 survey per ,study riegion. 'rho rratdotri ly selected respandow provided ften,*L-d, expenditure data an atmixiance-related Wivkieq sixh
as meals, souvenjus" traubpollati oci, and led girig. Data Nwerc vullwcd throuL*ivW 2011 (to guard agaimit suasviral spi kes tar duop� uffs in attendirivv) m, wWl as aL a, broad
raagcofbodi, paid and free ever ts (arnight at tht, opera wall I picwly yield rote spwdnig Ilien as weekend production or a rice conirrurnity music
(estiva,l, rm exmnpl e). The survey respondents provided nilbrruation aboul the entire party with whow they "re attending the event. Widi an ovdW aVCFAgU' travel
party size of 2,69 people, these data actually patleirns ofmore ffimi 408,000alltodeel, tlhereajiing the reliability offfic data,
In Orange County, a total of 1,259, vaNd and usable and ience-intereepi surveys were collected 11)roin attendoes to nonprafitarts Arid culturt perfbrnlmtoes,
rVents"Norl ry-hilbilions 4mr-Ing 2011,
Studying Economic Impact Using Input-Output.Aiialysis
'fo derive the most rcliabte eLonomiumpavt data� input-output aflo]yvis js Wed to rnea$,ore (lit impact ot'vxporidituFos, by nonprofit axis and culhi,o orgofflj,WLard�on.-, and
their atidienzes. This is a. highly fegardedtype oreconoinic aualysis 14it ties be&ntlrcbasis for two -Nobel Piri,xs,Thv ivodcls aie syilart6 oCrimilieumAwal rqualknis
that combine siatiAlual incthodsand economic theory !it an area Of Suidy called inice how many firnes ado[lar is rte spent within the ltwcal etonoiny
before it leaks out, and it gluancifies the economic inipact of each rood ofipefiding, 11fli form of economic analysis is well suited for this study bmause it 42= be
mstomi-evrl apedfically to cash study rebricui. T o comptele theartalygis for Orange Cotinty. Project cconotriWs cuatomkird an input- output: model basxxl on the local
dollar flow, between. 533 finrly deqailed industrim within ,the coononry of0range County, Thts was acwtnirlished by using detailed datea on emplayincint, hrconies,, and
,government revenues, provjdedlry the U.S. DCp3FtTDa111 Of COMPFICICC (C :Waity Buwcss PaULms, the Regional HooraymW triforwA'diou Systern, and the Survey of'State
kind Local Finatice), local M data ',,sales taxes, Vioperty taxes, and rnisoellancom loeal option taxes), aswLfl: as tho survey data fin-rne the rc;;poridmg nonprofil arts arid
o0urc organizations and lh6r audiences,
A, com, prehensivu descriptian of flic Inediodologgy used In W-1-pplete the ingional study is available at
September 24, 20,12
To: Steve Bra,r0ey, Economic Development Director
From, L,aurie Paoflcelli, Director, Visitors' Bureau
Re: Carrboro and the Orange County Visitors Bureau
15
Attachment 1
Steve.-
The Visitors Bureau's success exists, in part, because of Carrboro's appeal to travelers. Regardless, of whether
Carrhorn has a hotel, it will always be a significant appeal and lure of travelers to the Piedmont,
Several years ago, we conducted a national travel survey to learn why travelers from across the U.S, visit Orange
County and why they comeback (we have an extremely high repeat travel rate). Namely it was the University,
f'oll'owed by visiting, friends and famfl'y, sports— both collegiate and high school and a mateu r—and' reasons we refer
toasSMERF, (Social, Military, Entertainment, Religious and Fraternal). Those are the weddings and church, and
familly reunions and gatherings of associations.
In terms of why people love the area, toafabditV, the gift to be oneself and a funky college vibe were descriptors
used often,
Carrboro, epitomizes our funky collegiate vibe. Carrboro has that loafability one usually finds in open spaces, such
as The Weave.
Our Bureau works with Carrboro, daily. Whether its 's with their economic development office, parks and recreation
director, film festival organizers, music festival organizers, Carrboro Citizen, the Weave, ArtsCenter, Farmer's
Markets, c l u b s; or special eve nts.
Carrboro is interwoven in everything we do; whether we call it Orange County, greater Chapel HiR or the Edge of
the Triangle. Whiether we directly support Carrboro specific festivals through their Parks and Recreation
Department that bring- in visitors; or commission a published Author to write a feature story on Carrboro. We
consider ourselves direct, external marketing arm for Carrboro,.
Carrboro restaurants, nightclubs, galleries and shops are the direct redphents of our efforts.
Attached is a list of projects we've partnered with Carrboro on just recently; or taken, the lead l' on, and a monetary
value that's easy for us to ascribe to these etforts.
Thank you.
Chapel Mill, 0 rafl,E e County V s itors Bureau 501 W. Franklin Street, Chapel Hill, NC 27516
www.visitc�iapel,hill.org (9,19) 9,68-20,60
M
Attachment 1
t� 2OL3 M'r�v.pdff I UnIll; LU15 AN Attac�Tent 1
v
s
c
E
s
c
c
n1
c
a�
E
U
2Itachment 2
ORANGE3 WATER Ate SEWER AUTHORITY
POLICY FOR THE EXTENSION 0',I F WATER AND SEWER LIKES OR CONNECTIONS
THERETO IN THEUKIVERSYrY LAICE WATERSHED
hLm=
This policy s g forth principles and guidelines for, the ,extension of the Authority's water and sewer
facilities and services or connections thereto in the Un."iversity Lake watershed.
In 1,997 Orange Water and Sewer. Authority commissi6ed the C;amp Dresser & McKee Univerwily
Lake Watershed Sas to provide the Board of wid local governing bodies with a reliable
basis for implementing land managerritint controls to help assure short and lung term proteefiDn, of the
University Lake water supply. On April 23, 1987, the Xuthority initiated a moratorium. on water, and
sewer extensions into the watershed. 'Me moratorium �s Maintained WMe the sUidy was conducted
and its recommendations were being cowidcred by local gmming bodies.
The sWdy, w hkb was completed in Mareb. 1989, evaluated a range of development scenarios and
utility service Options, and determined that low dew, iryresidential development served by individual
wells and septic systems would, pr=at the least ovcralftisk to University Uke water quality. M. any
of the CDM findings and recommeadations were inebrparated,mito, local land mana . of plans,
getne
'development ordinances, and regulations amended by th Orange County Doerd oaf Com miss ioners and
Carrboto Board of Aldermen in April and May, 1990.E Among the standards foT new &Vetopment
were 5- and 2-acre minimum, lot requirements, impervious surface limits, and revised stream buffer
setbacks.
Additionally, Cartboro and Orange, Colinty pia objbited�community alterna6ye wastewater treattnent
and disposal systems, as well as public Water and se of service, except to correct officiall y deel"
health hazards. Ile County adopted, additional tan age ' allowin recorts
g idem6on of its 'utility
gul
restrictions after special studies thaf the County exppdeit to be complet6d by April 30, 1991.
Although Chapel dill has no planning and zoning Jurisdirttian in 'university Lake watershed, the Town
Council Maintained a oo nsisten,t policy against the extension of pub�c water and. sewer service into
U= watershed,
Orarige Water and Sewer Authority's Mission and Goals Statement (Dwmber, 1988) includes, a
commitment "to, be guided by the land maragement p law appruvcd by the ,goverrim. ent units in the
area the, Authority serves..-
Consistent with findings of the Camp Dresser & McKee University Lake'Warerylied Study, and in
accordance with, positions adopted by CArrboro, Chapel Hi 11, and Orange County, the0range Water
and-Sewer Authority will not pa of swat sery its its
,mil, the extension W' and sewer facilities and it s
control of connections they in, the University lake'
watershed, except on a site, by site basis as
describedbelow. Tbeutility scrvioelintilat'lons:impose4,bythis 'policy are is tended to apply Primarily
Attachment 2
Policy Regarding Extension of
Water and Sewer Line.5 or, Connections Thereto
In the University Lake Watershed
Page 2
toncw, rather, than existing, dm1opment in the watershed .
The decision to approve or disapprove any petitions submitted under Conditions 1, 2, 3, or 511 below
for water andfor sewer extensions or connections in the University IA" watershed shall be made by
the Authon"ty's Umd of Meow, after conducting a, Public, Hearing. Conclusions of the Board shall
state ft, findings upon which the decision was based. Decisions to approve or disapprove petitions
submitiod under Conditions 4 or 5A shall riot require a public hearing and ray be made by Autho nity
staft
Petitions, for service extensions and connections may be granted when ft Board determines that
Petitioners for such extensions or connections have established, to the satisfaction, of the Board:
That such connection or exterision is neces&ary to alleviate existing cireurnst&noes or
conditions the Boaxid finds are causing an existing or i dfqg Milth hazard,; or
2. That, such conneclion, or, extension is necessary to alleviate existing conditions that will
significantly jeopardize University Luke water quality; or
A
3. That such connection or extension is necessary to respond to an existing hardship that is
Materially adverse or catastrophic to the health, safety and welfare, of the Sencrail. public.
4. Arty lots in the Rangewood subdivision that were, beaefitted by theAuthority's previous water
and sewerextension project, and which appear on OWASA's Final Assessment Roll for that
project, may be connected to the Authority's water andlor sewer lines as long as all
assessments, fees, and charges have beent paid or am up to date. , S'ucb connections may be
made without meeting the conditions of 1, 2, or 3 above, and such permission may be
granted by Authority staff without conducting a public hearing.
5. A, Structures that existed before April 23, 19181 and that are located on lots Lbat existed
before April 23, 1987 and adjacent to OWASA water or sewer lines installed before
April 23, 19°97, may be connected to the I ine to which they were, adjacent on April , 23,
1987 without meed" the conditions of 1, 2, or 3, above and such permission may be
,granted by Authority staff without conducting a public hearing.
B. A legal change in property we shall not impede the approval of such connections
unless the siructure is increased in size by more than ,50 percent, or unless the proposed
use constitutes, an increased, ha7Ard to die ,watershed.
�tachment 2
Policy Regarding, w
Water y Sewer Lines or Ccrinections
In thc UnjVMity Lake N
Page 3