HomeMy WebLinkAboutAgenda - 06-19-2012 - 4aORANGE COUNTY
BOARD OF COMMISSIONERS
ACTION AGENDA ITEM ABSTRACT
Meeting Date: June 19, 2012
Action Agenda
Item No. - a
SUBJECT. Orange County Ag Tourism Farms Special Presentation
DEPARTMENT: Economic Development & PUBLIC HEARING: (Y /N) No
Cooperative Extension
ATTACHMENT(S):
Farm Profiles
INFORMATION CONTACT:
Noah Ranells, Economic Development,
245 -2330
Mike Lanier, Cooperative Extension,
245 -2063
Steve Brantley, Economic Development,
245 -2325
Carl Matyac, Cooperative Extension,
245 -2050
Laurie Paolicelli, Economic
Development, 968 -2000
PURPOSE: To recognize Orange County farmers that were featured in the March -April 2012
Chapel Hill Magazine as part of an Orange County ag tourism promotion and present each of
the farms with a framed farm profile.
BACKGROUND: During the past ten years, the BOCC has placed a renewed priority on
expanding opportunities for farmers and other farm to fork businesses. Interdepartmental
collaboration between Orange County Economic Development and Cooperative Extension has
resulted in the establishment of the PLANT @ Breeze Farm Enterprise Incubator in 2008 and
the Piedmont Food & Ag Processing Center in 2011. These two entrepreneurial programs were
milestones for the Orange County agricultural economic development program.
Ag tourism is also a strong component for some farms in Orange County and offers the
opportunity for farm diversification that affords economic resilience to ag enterprises. Early in
2012, a team of agricultural and farm related departments, including Cooperative Extension,
Economic Development, and Environment, Agriculture, and Parks & Recreation, worked closely
with the Chapel Hill / Orange County Visitors Bureau to develop an ag tourism marketing insert
for the Chapel Hill Magazine. Five farms were chosen for this media feature: Captain John S.
Pope Farm, Chapel Hill Creamery, McAdams Farm, Parker Farm & Vineyard, and Walters
Unlimited.
Four of the named farms were also participants in the recent Farm to Fork Picnic as well as the
April 2012 Piedmont Farm Tour. Both events were highly successful with the picnic raising
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$23,500 for new farmer training programs at the Breeze Farm and the Center for Environmental
Farming Systems. Of the 40 farms on the tour, 24 were Orange County farms, and these farms
had a combined 8,908 visitors over the two -day tour.
The strong public support for local farms continues to expand economic opportunities for local
farmers and food system businesses. Recognition of local farms allows the opportunity to
promote Orange County's strong agrarian heritage as well as innovative farms that meet local
and regional demand for high quality, locally raised, grown, and made farm products.
FINANCIAL IMPACT: There is no financial impact related to this special presentation.
RECOMMENDATION(S): The Manager recommends that the Board formally present the
framed ag tourism profiles to the respective farms.
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Captain John S. Pope's Farm
Address: 6909 Efland -Cedar Grove Rd., Cedar Grove AS SEEN 1N
Products Offered: Grass -fed Iamb
Phone: 919 - 621 -1150
Website: www.dorperscedargrovenc.com
Tours: By appointment only
Although you can find Captain John's excellent quality grass -fed lamb at the Carrboro and Hillsborough farmers'
markets and served in many fine dining restaurants throughout the Triangle, you won't experience this heritage farm's
rich history that spans more than 200 years unless you go there yourself. "We have pieces of history everywhere in the
farmhouse: lots of family photographs dating back to 1800s and even the pre- 1800s," says Robert Pope, who owns the
farm along with his cousin Tommy Pope. "You can tell how farm life was a long time ago because we've maintained so
many things." Another reason to pay a visit? For the Iamb burgers and lamb dogs, Robert says. "People lineup to eat
them every day."
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Chapel Hill Creamery --
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Address: 615 Chapel Hill Creamery Rd., Chapel Hill
Products Offered: Fresh mozzarella, feta, Carolina Moon, Dairyland Farmer's, 11
Hickory Grove and Calvander cheeses
Phone: 919- 967 -3757
Website: www.chapelhilicreamery.com
Tours: By appointment only
This small dairy farm, owned by Portia McKnight and Flo Hawley, has won many awards for its great cheese, including
Best of Show at the N.C. State Fair. The cheese comes from 30 Jersey cows that graze a variety of seasonal grasses for up
to 10 months per year and are known for the richness of their milk. Portia and Flo also raise whey -fed pigs on their farm
and send most of their pork cuts to Lantern Restaurant. But cheese is what the Chapel Hill Creamery is known for, in fact,
Portia has revealed that the Hickory Grove cheese, in particular, "makes the best grilled cheese sandwich in the world!"
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McAdams Farm "
Address: 1100 Efland -Cedar Grove Rd., Efland AS SEEN IN
Products Offered: Pick - your -own strawberries, fresh -cut flowers, vegetables, C
locally- reared hormone- and antibiotic -free beef and Iamb `F6'
Phone: 919- 732 -7701
Website: www.mcadamsfarm.com
Tours: By appointment only; pick - your -own strawberries offered late April -May except Sundays. Please call
before you come; farm stand offered June- November
The McAdams Farm was established in 1885 and mainly grew tobacco until 2000, when changes in the economic farming
climate led the family to replace tobacco with other produce. Today, owners Howard McAdams, Jr. and his wife, .Karen,
grow more than 100 varieties of vegetables including tomatoes, eggplant, okra, squash and cucumbers that are sold at the
Carrboro Farmers' Market, along with strawberries and, of course, fresh -cut flowers. "We have beautiful flowers - about an
acre," Karen says. 'A lot of times people call us up to do bouquets for their weddings or even parties and pig pickin's."
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Walters Unlimited Farm
Address: 7119 High Rock Rd., Efland Cha SEEN IN
Products Offered: Grass -fed beef, pasture goat, pastured pork, free -range eggs,'..1
pastured chicken, catfish and a variety of vegetables; occasionally pecans and dried hot peppers
Phone: 336- 212 -4296
Website: www.waltersunlimited.com
Tours: By appointment or during this year's Piedmont Farm Tour weekend, April 28 -29
Walters Unlimited is operated by Roland Walters and his wife, Stacey, at the family farm, Carls -Beth Farm, which was
established in 1957. When Roland took over the farm in 2004, he converted it to a true grass -fed beef program and
recently began harvesting catfish. (Both the beef and catfish are favorites at the Wooden Nickel Pub in Hillsborough.) l
Roland says that since his farm is budding with baby goats this time of year, he joined with the Orange County Soil and
Water Conservation District to fence off the streams and ponds and supply the animals with different water sources.
"This farm has always taken an active role in conservation," he says, "and the latest project is just continuing that role."